Link Building
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Link Building skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Link Building over the 6 months to 11 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
11 May 2024
Same period 2023 Same period 2022
Rank 860 973 1214
Rank change year-on-year +113 +241 -319
Permanent jobs citing Link Building 34 8 8
As % of all permanent jobs advertised in the UK 0.034% 0.008% 0.005%
As % of the Processes & Methodologies category 0.040% 0.008% 0.005%
Number of salaries quoted 19 8 0
10th Percentile £29,950 £49,750 -
25th Percentile £30,250 - -
Median annual salary (50th Percentile) £35,000 £55,000 -
Median % change year-on-year -36.36% - -
75th Percentile £38,500 £67,500 -
90th Percentile £51,750 - -
UK excluding London median annual salary £35,000 £40,000 -
% change year-on-year -12.50% - -

All Process and Methodology Skills
UK

Link Building is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,921 96,445 150,777
As % of all permanent jobs advertised in the UK 85.57% 95.59% 95.69%
Number of salaries quoted 59,902 56,808 82,456
10th Percentile £29,010 £34,000 £33,645
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,000 £60,000
Median % change year-on-year -9.84% +1.67% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +10.53%

Link Building
Job Vacancy Trend

Job postings citing Link Building as a proportion of all IT jobs advertised.

Job vacancy trend for Link Building in the UK

Link Building
Salary Trend

3-month moving average salary quoted in jobs citing Link Building.

Salary trend for Link Building in the UK

Link Building
Salary Histogram

Salary distribution for jobs citing Link Building over the 6 months to 11 May 2024.

Salary histogram for Link Building in the UK

Link Building
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Link Building within the UK over the 6 months to 11 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +105 34 £35,000 -36.36% 17
UK excluding London +35 33 £35,000 -12.50% 8
Work from Home +100 23 £35,000 -36.36% 10
East of England - 12 £33,500 -
North West - 11 £35,000 - 2
North of England - 11 £35,000 - 3
Midlands - 9 £42,000 - 1
West Midlands - 7 £45,000 - 1
East Midlands - 2 £39,000 -
London +121 1 £35,000 -36.36% 9
South East - 1 £36,000 - 3

Link Building
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (26.47%) WordPress
Cloud Services
1 12 (35.29%) Google Analytics
2 3 (8.82%) Google Ads
2 3 (8.82%) Microsoft Advertising
General
1 34 (100.00%) Marketing
2 17 (50.00%) Social Skills
3 6 (17.65%) Advertising
4 5 (14.71%) Organisational Skills
5 3 (8.82%) Analytical Skills
6 1 (2.94%) Brand Awareness
Job Titles
1 13 (38.24%) SEO Executive
2 9 (26.47%) SEO Manager
3 7 (20.59%) PPC Executive
4 5 (14.71%) SEO Specialist
5 4 (11.76%) Content Manager
5 4 (11.76%) Senior
6 3 (8.82%) Senior Data Warehouse Specialist
6 3 (8.82%) Senior SEO Specialist
7 2 (5.88%) Analytics Manager
7 2 (5.88%) PPC Manager
Libraries, Frameworks & Software Standards
1 12 (35.29%) CSS
1 12 (35.29%) HTML
Miscellaneous
1 10 (29.41%) Self-Motivation
2 8 (23.53%) Algorithms
3 7 (20.59%) Social Media
4 4 (11.76%) Blog
Processes & Methodologies
1 34 (100.00%) SEO
2 31 (91.18%) Analytics
3 17 (50.00%) Pay per click
4 14 (41.18%) E-Commerce
5 13 (38.24%) Marketing Strategy
6 12 (35.29%) Web Development
7 10 (29.41%) Conversion Rate Optimisation
7 10 (29.41%) User Experience
8 7 (20.59%) B2B
8 7 (20.59%) Lead Generation
8 7 (20.59%) Mentoring
9 5 (14.71%) Digital Marketing
9 5 (14.71%) Performance Metrics
9 5 (14.71%) Problem-Solving
9 5 (14.71%) Social Media Marketing
10 4 (11.76%) Content Strategy
10 4 (11.76%) Email Marketing
11 3 (8.82%) Analytical Thinking
11 3 (8.82%) Content Marketing
11 3 (8.82%) Content Marketing Strategy
Qualifications
1 2 (5.88%) Degree
Vendors
1 20 (58.82%) Google
2 11 (32.35%) Screaming Frog
3 8 (23.53%) Ahrefs
4 3 (8.82%) Microsoft