Email Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Email Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Email Marketing over the 6 months to 27 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
27 Apr 2024
Same period 2023 Same period 2022
Rank 749 891 1094
Rank change year-on-year +142 +203 -279
Permanent jobs citing Email Marketing 147 79 138
As % of all permanent jobs advertised in the UK 0.15% 0.075% 0.090%
As % of the Processes & Methodologies category 0.17% 0.079% 0.094%
Number of salaries quoted 98 37 62
10th Percentile £27,125 £31,250 £25,500
25th Percentile £30,688 £35,000 £25,563
Median annual salary (50th Percentile) £37,250 £40,000 £38,750
Median % change year-on-year -6.88% +3.23% +3.33%
75th Percentile £45,210 £45,000 £60,000
90th Percentile £60,225 £59,450 £65,000
UK excluding London median annual salary £32,500 £40,000 £27,500
% change year-on-year -18.75% +45.45% +1.85%

All Process and Methodology Skills
UK

Email Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,305 100,095 147,310
As % of all permanent jobs advertised in the UK 85.99% 95.64% 95.57%
Number of salaries quoted 59,591 58,745 83,129
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £62,000 £60,000
Median % change year-on-year -11.29% +3.33% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Email Marketing
Job Vacancy Trend

Job postings citing Email Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Email Marketing in the UK

Email Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Email Marketing.

Salary trend for Email Marketing in the UK

Email Marketing
Salary Histogram

Salary distribution for jobs citing Email Marketing over the 6 months to 27 April 2024.

Salary histogram for Email Marketing in the UK

Email Marketing
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Email Marketing within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +174 134 £35,500 -11.25% 98
UK excluding London +62 74 £32,500 -18.75% 66
Work from Home +137 61 £41,500 +3.75% 42
London +139 59 £42,500 +3.03% 36
South East +44 29 £29,500 -26.25% 15
North of England +72 23 £35,000 -6.67% 27
Yorkshire +109 17 £35,000 - 7
Midlands +20 13 £30,000 -25.00% 8
West Midlands - 11 £30,000 - 2
North West +17 6 £28,000 -25.33% 18
East of England +17 6 £40,250 -4.17% 8
South West - 3 £37,500 - 8
East Midlands -13 2 £45,001 +12.50% 6

Email Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (10.88%) WordPress
2 13 (8.84%) CMS
3 11 (7.48%) IIS
4 1 (0.68%) Umbraco
Applications
1 25 (17.01%) Microsoft Excel
2 20 (13.61%) Microsoft PowerPoint
3 14 (9.52%) Photoshop
4 9 (6.12%) Microsoft Office
5 8 (5.44%) InDesign
6 6 (4.08%) Adobe Illustrator
6 6 (4.08%) Spreadsheet
7 5 (3.40%) Adobe Creative Suite
8 1 (0.68%) Adobe After Effects
8 1 (0.68%) Adobe Premiere
8 1 (0.68%) Adobe XD
Business Applications
1 14 (9.52%) Shopify
2 11 (7.48%) Magento
3 3 (2.04%) Dynamics CRM
4 2 (1.36%) Salesforce CRM
Cloud Services
1 21 (14.29%) Power Platform
2 15 (10.20%) Google Analytics
3 9 (6.12%) Canva
4 7 (4.76%) Azure
4 7 (4.76%) Dynamics 365
4 7 (4.76%) Google Ads
4 7 (4.76%) Microsoft 365
5 6 (4.08%) Azure Logic Apps
5 6 (4.08%) Azure Service Bus
5 6 (4.08%) Google Docs
5 6 (4.08%) Power Automate
5 6 (4.08%) PowerApps
6 5 (3.40%) Azure DevOps
6 5 (3.40%) Azure Functions
6 5 (3.40%) Serverless
7 4 (2.72%) Google Tag Manager
7 4 (2.72%) MailChimp
8 3 (2.04%) npm
8 3 (2.04%) SaaS
9 2 (1.36%) AWS
Communications & Networking
1 7 (4.76%) FTP
2 1 (0.68%) Intranet
Database & Business Intelligence
1 14 (9.52%) Power BI
2 11 (7.48%) Data Warehouse
2 11 (7.48%) Relational Database
2 11 (7.48%) SQL Server
2 11 (7.48%) SQL Server Integration Services
3 7 (4.76%) Crystal Reports
4 3 (2.04%) Looker
Development Applications
1 3 (2.04%) Git
General
1 147 (100.00%) Marketing
2 56 (38.10%) Social Skills
3 41 (27.89%) Analytical Skills
4 31 (21.09%) Finance
5 29 (19.73%) Brand Awareness
6 18 (12.24%) Advertising
7 14 (9.52%) Telecoms
8 13 (8.84%) Publishing
8 13 (8.84%) Retail
9 12 (8.16%) Pharmaceutical
10 7 (4.76%) Organisational Skills
11 5 (3.40%) Presentation Skills
12 4 (2.72%) Inclusion and Diversity
12 4 (2.72%) Legal
13 3 (2.04%) Public Sector
14 2 (1.36%) Multimedia
14 2 (1.36%) Social Science
15 1 (0.68%) Fire and Rescue
15 1 (0.68%) Law
Job Titles
1 23 (15.65%) Developer
2 19 (12.93%) Senior
3 14 (9.52%) Customer Experience Manager
4 13 (8.84%) E-Commerce Manager
4 13 (8.84%) Project Manager
5 11 (7.48%) Database Developer
6 9 (6.12%) Lead
7 8 (5.44%) Communications Officer
7 8 (5.44%) E-Commerce Executive
8 6 (4.08%) Power Platform Developer
8 6 (4.08%) Senior Developer
9 5 (3.40%) Consultant
9 5 (3.40%) Designer
9 5 (3.40%) Digital Executive
10 4 (2.72%) Applications Support
10 4 (2.72%) IT Consultant
10 4 (2.72%) Recruitment Consultant
10 4 (2.72%) Senior Consultant
10 4 (2.72%) Senior IT Consultant
10 4 (2.72%) Support Specialist
Libraries, Frameworks & Software Standards
1 18 (12.24%) .NET
2 11 (7.48%) ASP.NET
3 9 (6.12%) CSS
4 7 (4.76%) EDI
5 6 (4.08%) HTML
6 5 (3.40%) REST
7 4 (2.72%) jQuery
8 3 (2.04%) Twitter Bootstrap
9 2 (1.36%) GraphQL
9 2 (1.36%) Laravel
9 2 (1.36%) Nuxt
9 2 (1.36%) Vue
Miscellaneous
1 50 (34.01%) Social Media
2 15 (10.20%) Management Information System
2 15 (10.20%) Photography
2 15 (10.20%) Product Ownership
3 12 (8.16%) Self-Motivation
4 10 (6.80%) Blog
4 10 (6.80%) Graphic Design
5 4 (2.72%) FMCG
5 4 (2.72%) Social Network
6 2 (1.36%) Algorithms
6 2 (1.36%) Digital Media
6 2 (1.36%) EPoS
6 2 (1.36%) Greenfield Project
6 2 (1.36%) New Media
6 2 (1.36%) Onboarding
7 1 (0.68%) Driving Licence
7 1 (0.68%) Mobile App
7 1 (0.68%) Podcast
7 1 (0.68%) Video Editing
Processes & Methodologies
1 68 (46.26%) CRM
2 62 (42.18%) Digital Marketing
3 42 (28.57%) Problem-Solving
4 41 (27.89%) Marketing Strategy
5 40 (27.21%) Analytics
6 37 (25.17%) Project Management
7 35 (23.81%) Continuous Improvement
8 32 (21.77%) Agile
9 30 (20.41%) Customer Experience
10 28 (19.05%) User Experience
11 26 (17.69%) B2B
11 26 (17.69%) SEO
12 24 (16.33%) E-Commerce
13 21 (14.29%) Cost Reduction
13 21 (14.29%) Customer Journey Map
13 21 (14.29%) Journey Map
13 21 (14.29%) Order to Cash
13 21 (14.29%) Prototyping
14 20 (13.61%) Copywriting
15 18 (12.24%) A/B Testing
Programming Languages
1 17 (11.56%) SQL
2 14 (9.52%) C
3 11 (7.48%) PowerShell
3 11 (7.48%) T-SQL
4 7 (4.76%) C#
5 6 (4.08%) PHP
6 4 (2.72%) JavaScript
7 2 (1.36%) Python
7 2 (1.36%) R
Qualifications
1 47 (31.97%) Degree
2 17 (11.56%) Master's Degree
3 6 (4.08%) Microsoft Certification
4 4 (2.72%) Computer Science Degree
4 4 (2.72%) MBA
5 2 (1.36%) Azure Certification
5 2 (1.36%) BPSS Clearance
5 2 (1.36%) DBS Check
Quality Assurance & Compliance
1 6 (4.08%) Accessibility
2 5 (3.40%) QA
3 3 (2.04%) GDPR
4 2 (1.36%) Actionable Recommendations
Vendors
1 48 (32.65%) Microsoft
2 26 (17.69%) Google
3 11 (7.48%) Adobe
4 10 (6.80%) Facebook
4 10 (6.80%) Instagram
4 10 (6.80%) Salesforce
5 9 (6.12%) HubSpot
6 7 (4.76%) Ahrefs
6 7 (4.76%) Epicor
7 6 (4.08%) TikTok
8 5 (3.40%) Twitter
9 4 (2.72%) dotdigital
9 4 (2.72%) YouTube
10 3 (2.04%) WooCommerce
11 2 (1.36%) Panasonic
11 2 (1.36%) Salesforce Marketing Cloud
12 1 (0.68%) Hootsuite