Period
to 17 January 2018

The median contractor rate for a Marketing Analyst was £390 per day in advertised job vacancies in England during the 6 months to 17 January 2018.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing Analyst
UK > England
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 775 797 787
Rank change year-on-year +22 -10 0
Contract jobs requiring a Marketing Analyst 61 37 64
As % of all contract IT jobs advertised in England 0.066% 0.041% 0.066%
As % of the Job Titles category 0.070% 0.043% 0.069%
Number of daily rates quoted 39 32 51
England median daily rate £390 £385 £375
Median daily rate % change year-on-year +1.30% +2.67% +15.38%
10th Percentile £125 £250 £263
90th Percentile £525 £493 £475
UK median daily rate £390 £380 £375
% change year-on-year +2.63% +1.33% +15.38%
Number of hourly rates quoted 1 0 0
England median hourly rate £16.50 - -
UK median hourly rate £16.50 - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies advertised in England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
England
Contract vacancies in England with a recognized job title 87,524 85,696 92,649
% of contract IT jobs with a recognized job title 94.75% 94.76% 95.05%
Number of daily rates quoted 58,725 56,452 59,910
England median daily rate £450 £425 £416
Median daily rate % change year-on-year +5.88% +2.29% +3.88%
10th Percentile £263 £256 £250
90th Percentile £638 £609 £600
UK median daily rate £450 £425 £413
% change year-on-year +5.88% +3.03% +3.13%
Number of hourly rates quoted 2,539 2,913 3,545
England median hourly rate £18.50 £18.38 £18.25
Median hourly rate % change year-on-year +0.68% +0.68% +10.61%
10th Percentile £10.79 £10.50 £10.50
90th Percentile £47.83 £47.00 £46.25
UK median hourly rate £18.50 £18.00 £18.51
% change year-on-year +2.78% -2.76% +12.18%

Marketing Analyst
Job Vacancy Trend in England

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing Analyst in England

Marketing Analyst
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Marketing Analyst in England.

Contractor daily rate trend for Marketing Analyst in England

Marketing Analyst
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Marketing Analyst in England over the 6 months to 17 January 2018.

Contractor daily rate histogram for Marketing Analyst in England

Marketing Analyst
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Marketing Analyst in England.

Contractor hourly rate trend for Marketing Analyst in England

Marketing Analyst
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the England region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -9 32 £475 +15.85% 4
South East +5 26 £275 -34.52% 2
Midlands +8 2 £435 +2.35%
East Midlands - 2 £435 -
East of England -29 1 £400 +60.00%
Marketing Analyst
UK

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills in England

For the 6 months to 17 January 2018, Marketing Analyst contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region featuring Marketing Analyst in the job title.

1 61 (100.00%) Marketing
2 30 (49.18%) CRM
3 28 (45.90%) Microsoft Excel
4 25 (40.98%) Analytics
5 21 (34.43%) Degree
6 20 (32.79%) Salesforce.com
7 18 (29.51%) Business Intelligence
8 16 (26.23%) Finance
8 16 (26.23%) Oracle
8 16 (26.23%) Google
8 16 (26.23%) Google Analytics
8 16 (26.23%) Marketing Technology
9 14 (22.95%) Hootsuite
9 14 (22.95%) Salesforce Marketing Cloud
9 14 (22.95%) Silverpop
9 14 (22.95%) Analytical Skills
9 14 (22.95%) Power BI
9 14 (22.95%) Sitecore
9 14 (22.95%) Project Management
10 12 (19.67%) SQL
10 12 (19.67%) Oracle Reports
11 9 (14.75%) Retail
12 8 (13.11%) Data Analysis
12 8 (13.11%) Agile Software Development
12 8 (13.11%) Digital Marketing
13 7 (11.48%) Stakeholder Management
13 7 (11.48%) Marketing Automation
14 6 (9.84%) Business Analysis
14 6 (9.84%) Microsoft Office
14 6 (9.84%) Microsoft

Marketing Analyst Skill Set
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (6.56%) SAS
2 2 (3.28%) CMS
Applications
1 28 (45.90%) Microsoft Excel
2 6 (9.84%) Microsoft Office
2 6 (9.84%) Microsoft PowerPoint
3 1 (1.64%) Photoshop
Business Applications
1 4 (6.56%) Salesforce.com CRM
2 3 (4.92%) Eloqua
3 2 (3.28%) Adobe Campaign
3 2 (3.28%) SAP BPC
Cloud Services
1 16 (26.23%) Google Analytics
2 14 (22.95%) Silverpop
3 3 (4.92%) SaaS
4 1 (1.64%) Adobe Analytics
Database & Business Intelligence
1 14 (22.95%) Power BI
2 12 (19.67%) Oracle Reports
3 4 (6.56%) SQL Server
4 3 (4.92%) Data Mining
4 3 (4.92%) Relational Database
5 2 (3.28%) BusinessObjects
Development Applications
1 3 (4.92%) SQL Server Management Studio (SSMS)
2 1 (1.64%) Visual Website Optimizer
General
1 61 (100.00%) Marketing
2 16 (26.23%) Finance
3 9 (14.75%) Retail
4 4 (6.56%) Advertising
4 4 (6.56%) Legal
5 3 (4.92%) Publishing
6 2 (3.28%) German Language
7 1 (1.64%) Banking
7 1 (1.64%) French Language
7 1 (1.64%) Investment Banking
7 1 (1.64%) Spanish Language
7 1 (1.64%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (1.64%) HTML
Miscellaneous
1 16 (26.23%) Marketing Technology
2 14 (22.95%) Analytical Skills
3 3 (4.92%) Data Protection Act
3 3 (4.92%) Greenfield Project
4 2 (3.28%) Taxonomies
5 1 (1.64%) Management Information System
5 1 (1.64%) User Experience
Processes & Methodologies
1 30 (49.18%) CRM
2 25 (40.98%) Analytics
3 18 (29.51%) Business Intelligence
4 14 (22.95%) Project Management
5 8 (13.11%) Agile Software Development
5 8 (13.11%) Data Analysis
5 8 (13.11%) Digital Marketing
6 7 (11.48%) Marketing Automation
6 7 (11.48%) Stakeholder Management
7 6 (9.84%) Business Analysis
8 5 (8.20%) Analytical Thinking
8 5 (8.20%) Campaign Analysis
9 4 (6.56%) Continuous Improvement
10 3 (4.92%) Data Analytics
10 3 (4.92%) Data Management
10 3 (4.92%) Data Protection
10 3 (4.92%) Direct Marketing
10 3 (4.92%) Mathematics
10 3 (4.92%) Online Marketing
10 3 (4.92%) Performance Management
Programming Languages
1 12 (19.67%) SQL
2 4 (6.56%) T-SQL
3 2 (3.28%) C
Qualifications
1 21 (34.43%) Degree
2 1 (1.64%) ACCA
2 1 (1.64%) CIMA
Quality Assurance & Compliance
1 4 (6.56%) Data Quality
2 2 (3.28%) GDPR
2 2 (3.28%) SLA
Vendors
1 20 (32.79%) Salesforce.com
2 16 (26.23%) Google
2 16 (26.23%) Oracle
3 14 (22.95%) Hootsuite
3 14 (22.95%) Salesforce Marketing Cloud
3 14 (22.95%) Sitecore
4 6 (9.84%) Microsoft
5 4 (6.56%) Marketo
6 3 (4.92%) Adobe
6 3 (4.92%) Tableau
7 2 (3.28%) Cognos
7 2 (3.28%) SAP
8 1 (1.64%) Coremetrics
8 1 (1.64%) Maxymiser
8 1 (1.64%) Omniture
8 1 (1.64%) Optimizely