Analytics Job Trends in Hampshire

Analytics
South East > Hampshire

The table below provides summary statistics and salary benchmarking for jobs advertised in Hampshire requiring Analytics skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 54 45 31
Rank change year-on-year -9 -14 +21
Permanent jobs citing Analytics 71 133 125
As % of all permanent jobs in Hampshire 2.86% 5.03% 6.25%
As % of the Processes & Methodologies category 3.57% 6.13% 7.06%
Number of salaries quoted 54 27 54
10th Percentile £30,000 £40,650 £40,725
25th Percentile £34,625 £50,625 £43,110
Median annual salary (50th Percentile) £60,000 £70,000 £71,750
Median % change year-on-year -14.29% -2.44% +30.45%
75th Percentile £68,750 £100,000 £82,500
90th Percentile £78,500 - £92,500
South East median annual salary £55,000 £60,000 £59,000
% change year-on-year -8.33% +1.69% -1.67%

All Process & Methodology Skills
Hampshire

Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Hampshire.

Permanent vacancies with a requirement for process or methodology skills 1,991 2,168 1,771
As % of all permanent jobs advertised in Hampshire 80.12% 82.00% 88.59%
Number of salaries quoted 1,399 1,281 1,203
10th Percentile £27,250 £33,000 £29,550
25th Percentile £33,313 £45,000 £37,500
Median annual salary (50th Percentile) £50,000 £57,500 £52,000
Median % change year-on-year -13.04% +10.58% -5.45%
75th Percentile £62,825 £72,500 £65,250
90th Percentile £80,000 £82,500 £82,500
South East median annual salary £50,000 £58,500 £52,500
% change year-on-year -14.53% +11.43% -4.55%

Analytics
Job Vacancy Trend in Hampshire

Historical trend showing the proportion of permanent IT job postings citing Analytics relative to all permanent IT jobs advertised in Hampshire.

Analytics job vacancy trend in Hampshire

Analytics
Salary Trend in Hampshire

Salary distribution trend for jobs in Hampshire citing Analytics.

Salary distribution trend for jobs in Hampshire citing Analytics

Analytics
Salary Histogram in Hampshire

Salary distribution for jobs citing Analytics in Hampshire over the 6 months to 14 January 2026.

Salary histogram for Analytics in Hampshire

Analytics
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Analytics within the Hampshire region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Portsmouth 0 9 £65,000 +52.94% 18
Farnborough +7 8 £58,750 - 2
Southampton -3 8 £36,000 -64.00% 17
Winchester - 8 £60,000 - 2
Fleet - 8 - - 1
Eastleigh +5 6 £32,500 -10.96%
Gosport +2 2 £70,000 +43.50%
Fareham -6 2 £33,000 - 4
Basingstoke +9 1 £77,500 - 17
Havant +2 1 £32,500 - 5
Petersfield - 1 £30,000 -
Analytics
South East

Analytics
Co-Occurring Skills & Capabilities in Hampshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (8.45%) WordPress
2 4 (5.63%) CMS
3 3 (4.23%) Drupal
3 3 (4.23%) Joomla!
3 3 (4.23%) Umbraco
4 2 (2.82%) Oracle Application Server
5 1 (1.41%) Confluence
5 1 (1.41%) SharePoint
Applications
1 16 (22.54%) Microsoft Excel
2 4 (5.63%) Adobe Premiere
2 4 (5.63%) Photoshop
2 4 (5.63%) SketchUp
3 1 (1.41%) Spreadsheet
Business Applications
1 3 (4.23%) Shopify
2 1 (1.41%) NetSuite
2 1 (1.41%) SAP S/4HANA
Cloud Services
1 17 (23.94%) SaaS
2 12 (16.90%) Power Platform
3 10 (14.08%) Azure
3 10 (14.08%) Google Analytics
4 7 (9.86%) Google Ads
5 5 (7.04%) AWS
5 5 (7.04%) PowerApps
6 4 (5.63%) Azure Sentinel
6 4 (5.63%) Google Tag Manager
6 4 (5.63%) Microsoft 365
7 2 (2.82%) Azure Synapse Analytics
8 1 (1.41%) Azure Data Factory
8 1 (1.41%) Azure DevOps
8 1 (1.41%) Dynamics 365
8 1 (1.41%) GitHub
8 1 (1.41%) Google Data Studio
8 1 (1.41%) Google Sheets
8 1 (1.41%) Microsoft Purview
Communications & Networking
1 3 (4.23%) SMS
Database & Business Intelligence
1 12 (16.90%) Power BI
2 3 (4.23%) Looker
3 2 (2.82%) Crystal Reports
3 2 (2.82%) Oracle ODI
3 2 (2.82%) SQL Server
4 1 (1.41%) Amazon Aurora
4 1 (1.41%) Amazon QuickSight
4 1 (1.41%) Amazon RDS
4 1 (1.41%) Azure SQL Data Warehouse
4 1 (1.41%) Azure SQL Database
4 1 (1.41%) Data Lake
4 1 (1.41%) Data Warehouse
4 1 (1.41%) DB2
4 1 (1.41%) Delta Lake
4 1 (1.41%) Metadata
4 1 (1.41%) PostgreSQL
4 1 (1.41%) Spark SQL
4 1 (1.41%) Star Schema
4 1 (1.41%) Tableau
Development Applications
1 3 (4.23%) Visual Website Optimizer
2 1 (1.41%) GCC
2 1 (1.41%) JIRA
General
1 32 (45.07%) Marketing
2 25 (35.21%) Social Skills
3 22 (30.99%) Finance
4 14 (19.72%) Analytical Skills
5 6 (8.45%) Brand Awareness
6 4 (5.63%) Automotive
6 4 (5.63%) Billing
7 2 (2.82%) Organisational Skills
8 1 (1.41%) Advertising
8 1 (1.41%) Influencing Skills
8 1 (1.41%) Manufacturing
8 1 (1.41%) Presentation Skills
8 1 (1.41%) Public Sector
8 1 (1.41%) Telecoms
Job Titles
1 17 (23.94%) Senior
2 11 (15.49%) Accountant
2 11 (15.49%) Systems Accountant
3 10 (14.08%) Marketing Manager
4 5 (7.04%) Analyst
4 5 (7.04%) Data Engineer
4 5 (7.04%) Digital Marketing Manager
4 5 (7.04%) Marketing Executive
4 5 (7.04%) Senior Digital Marketing Manager
4 5 (7.04%) Senior Manager
4 5 (7.04%) Senior Marketing Manager
5 4 (5.63%) Lead
5 4 (5.63%) Product Manager
5 4 (5.63%) Security Engineer
5 4 (5.63%) Senior Security Engineer
6 3 (4.23%) CRM Executive
6 3 (4.23%) Data Manager
6 3 (4.23%) Senior Data Engineer
6 3 (4.23%) SEO Specialist
6 3 (4.23%) SOC Analyst
Libraries, Frameworks & Software Standards
1 4 (5.63%) ARM Templates
1 4 (5.63%) JSON
1 4 (5.63%) OAuth
1 4 (5.63%) REST
1 4 (5.63%) SAML
1 4 (5.63%) SOAP
1 4 (5.63%) XML
2 3 (4.23%) HTML
3 2 (2.82%) PySpark
4 1 (1.41%) Hugging Face
4 1 (1.41%) SAP Fiori
4 1 (1.41%) scikit-learn
4 1 (1.41%) TensorFlow
Miscellaneous
1 15 (21.13%) Onboarding
2 7 (9.86%) Social Media
3 5 (7.04%) Educational Technology
4 4 (5.63%) ARM Cortex
4 4 (5.63%) Blog
4 4 (5.63%) Hybrid Cloud
4 4 (5.63%) Photography
4 4 (5.63%) Security Operations Centre
5 2 (2.82%) Analytical Mindset
5 2 (2.82%) Legacy Systems
6 1 (1.41%) Driving Licence
6 1 (1.41%) Renewable Energy
Processes & Methodologies
1 21 (29.58%) B2B
2 19 (26.76%) SEO
3 18 (25.35%) Digital Marketing
4 16 (22.54%) Problem-Solving
5 15 (21.13%) Continuous Improvement
5 15 (21.13%) Marketing Strategy
6 14 (19.72%) Business Intelligence
7 13 (18.31%) Decision-Making
8 10 (14.08%) AI
8 10 (14.08%) Business Transformation
8 10 (14.08%) Client Onboarding
8 10 (14.08%) Collaborative Working
9 9 (12.68%) Collaborative Culture
9 9 (12.68%) GTM Strategy
10 8 (11.27%) CRM
10 8 (11.27%) ETL
10 8 (11.27%) Lead Generation
10 8 (11.27%) Roadmaps
10 8 (11.27%) Stakeholder Management
11 7 (9.86%) Security Operations
Programming Languages
1 17 (23.94%) SQL
2 10 (14.08%) Python
3 5 (7.04%) T-SQL
4 4 (5.63%) Bicep
4 4 (5.63%) Kusto Query Language
4 4 (5.63%) PowerShell
Qualifications
1 9 (12.68%) Security Cleared
2 5 (7.04%) ACCA
2 5 (7.04%) CIMA
2 5 (7.04%) Degree
3 3 (4.23%) BPSS Clearance
3 3 (4.23%) DBS Check
3 3 (4.23%) Microsoft Certification
3 3 (4.23%) SC Cleared
4 2 (2.82%) Azure Certification
4 2 (2.82%) DV Cleared
5 1 (1.41%) Master's Degree
5 1 (1.41%) MBA
5 1 (1.41%) SAP Certification
Quality Assurance & Compliance
1 3 (4.23%) GDPR
2 2 (2.82%) Data Quality
3 1 (1.41%) QA
Systems Management
1 4 (5.63%) Single Sign-On
1 4 (5.63%) Terraform
2 3 (4.23%) QRadar
Vendors
1 15 (21.13%) Google
2 13 (18.31%) Microsoft
3 7 (9.86%) Salesforce
4 6 (8.45%) HubSpot
5 4 (5.63%) Adobe
5 4 (5.63%) CrowdStrike
5 4 (5.63%) Sage
5 4 (5.63%) ServiceNow
5 4 (5.63%) Splunk
6 3 (4.23%) Hotjar
6 3 (4.23%) LogRhythm
6 3 (4.23%) Oracle
6 3 (4.23%) Salesforce Marketing Cloud
6 3 (4.23%) Screaming Frog
7 2 (2.82%) Databricks
7 2 (2.82%) SAP
8 1 (1.41%) Ahrefs
8 1 (1.41%) Pardot