Digital Strategy Job Trends in the Midlands

Digital Strategy
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring Digital Strategy skills. It covers permanent job vacancies from the 6 months leading up to 30 December 2025, with comparisons to the same periods in the previous two years.

6 months to
30 Dec 2025
Same period 2024 Same period 2023
Rank 174 226 193
Rank change year-on-year +52 -33 +100
Permanent jobs citing Digital Strategy 41 15 30
As % of all permanent jobs in the Midlands 0.53% 0.22% 0.60%
As % of the Processes & Methodologies category 0.64% 0.25% 0.67%
Number of salaries quoted 14 5 30
10th Percentile - £51,224 £29,013
25th Percentile £35,000 £56,809 £47,813
Median annual salary (50th Percentile) £42,239 £62,779 £60,000
Median % change year-on-year -32.72% +4.63% +26.31%
75th Percentile £66,250 £68,250 £61,875
90th Percentile £150,000 £70,800 £66,436
England median annual salary £43,085 £63,277 £61,500
% change year-on-year -31.91% +2.89% +10.00%

All Process & Methodology Skills
Midlands

Digital Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 6,361 5,982 4,476
As % of all permanent jobs advertised in the Midlands 81.66% 89.64% 88.86%
Number of salaries quoted 3,507 2,641 3,683
10th Percentile £28,000 £31,250 £26,500
25th Percentile £35,000 £38,750 £36,250
Median annual salary (50th Percentile) £49,479 £52,500 £50,000
Median % change year-on-year -5.76% +5.00% -4.76%
75th Percentile £65,000 £67,500 £63,750
90th Percentile £80,000 £80,000 £76,250
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Strategy
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing Digital Strategy relative to all permanent IT jobs advertised in the Midlands.

Digital Strategy job vacancy trend in the Midlands

Digital Strategy
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing Digital Strategy.

Salary distribution trend for jobs in the Midlands citing Digital Strategy

Digital Strategy
Salary Histogram in the Midlands

Salary distribution for jobs citing Digital Strategy in the Midlands over the 6 months to 30 December 2025.

Salary histogram for Digital Strategy in the Midlands

Digital Strategy
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the Midlands region over the 6 months to 30 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
West Midlands +53 37 £35,000 -44.25% 30
East Midlands -17 2 £124,739 - 32
Digital Strategy
England

Digital Strategy
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (2.44%) SharePoint
Applications
1 1 (2.44%) Microsoft Office
1 1 (2.44%) Revit
Business Applications
1 2 (4.88%) Dynamics CRM
1 2 (4.88%) Shopify
Cloud Services
1 10 (24.39%) Azure
2 3 (7.32%) AWS
2 3 (7.32%) GCP
3 2 (4.88%) Salesforce Commerce Cloud
4 1 (2.44%) SaaS
Communications & Networking
1 2 (4.88%) DHCP
1 2 (4.88%) DNS
1 2 (4.88%) Firewall
1 2 (4.88%) LAN
1 2 (4.88%) WAN
2 1 (2.44%) Ethernet VPN
2 1 (2.44%) IPv4
2 1 (2.44%) IPv6
2 1 (2.44%) ISDN
2 1 (2.44%) MPLS
2 1 (2.44%) Network Security
2 1 (2.44%) PSTN
2 1 (2.44%) RTP
2 1 (2.44%) Structured Cabling
2 1 (2.44%) Unified Communications
2 1 (2.44%) VLAN
2 1 (2.44%) VoIP
2 1 (2.44%) VPLS
2 1 (2.44%) VPN
2 1 (2.44%) VXLAN
Database & Business Intelligence
1 17 (41.46%) Looker
General
1 26 (63.41%) Marketing
2 19 (46.34%) Analytical Skills
3 7 (17.07%) Social Skills
4 3 (7.32%) Public Sector
5 2 (4.88%) Inclusion and Diversity
5 2 (4.88%) Legal
5 2 (4.88%) Retail
6 1 (2.44%) Law
6 1 (2.44%) Local Government
6 1 (2.44%) Presentation Skills
Job Titles
1 13 (31.71%) Lead
2 6 (14.63%) Coordinator
3 5 (12.20%) Customer Experience Manager
3 5 (12.20%) Digital Transformation
4 4 (9.76%) Architect
5 3 (7.32%) Enterprise Architect
5 3 (7.32%) Lead Architect
5 3 (7.32%) Lead Enterprise Architect
6 2 (4.88%) E-Commerce Manager
7 1 (2.44%) 3rd Line Engineer
7 1 (2.44%) Account Manager
7 1 (2.44%) Cloud Specialist
7 1 (2.44%) Consultant
7 1 (2.44%) Infrastructure Engineer
7 1 (2.44%) Network Engineer
7 1 (2.44%) Procurement Manager
7 1 (2.44%) Programme Manager
7 1 (2.44%) Senior Infrastructure Engineer
7 1 (2.44%) Senior VoIP Engineer
7 1 (2.44%) VoIP Engineer
Libraries, Frameworks & Software Standards
1 1 (2.44%) EDI
Miscellaneous
1 18 (43.90%) Onboarding
2 2 (4.88%) Algorithms
2 2 (4.88%) Cloud Native
2 2 (4.88%) Product Ownership
3 1 (2.44%) Blog
3 1 (2.44%) Data Centre
3 1 (2.44%) Driving Licence
3 1 (2.44%) Legacy Systems
3 1 (2.44%) NHS
3 1 (2.44%) Tandem
Processes & Methodologies
1 26 (63.41%) Coaching
2 25 (60.98%) E-Commerce
3 24 (58.54%) Analytics
4 20 (48.78%) Customer Experience
5 19 (46.34%) Continuous Improvement
5 19 (46.34%) CRM
5 19 (46.34%) Stakeholder Management
6 18 (43.90%) GTM Strategy
6 18 (43.90%) Stakeholder Engagement
7 17 (41.46%) B2B
7 17 (41.46%) Collaborative Working
7 17 (41.46%) Commercialisation
7 17 (41.46%) Dashboard Development
7 17 (41.46%) Digital Customer Experience
7 17 (41.46%) Digital Innovation
7 17 (41.46%) Digital Marketing
7 17 (41.46%) Performance Analysis
8 11 (26.83%) AI
9 10 (24.39%) Problem-Solving
10 9 (21.95%) Mentoring
Programming Languages
1 8 (19.51%) Python
2 7 (17.07%) SQL
3 1 (2.44%) Bash
3 1 (2.44%) Java
Qualifications
1 20 (48.78%) Degree
2 2 (4.88%) CCNA
2 2 (4.88%) CCNP
2 2 (4.88%) Cisco Certification
3 1 (2.44%) AWS Certification
3 1 (2.44%) AWS Certified Solutions Architect
3 1 (2.44%) Azure Certification
3 1 (2.44%) CBAP
3 1 (2.44%) Computer Science Degree
3 1 (2.44%) ITIL Foundation Certificate
3 1 (2.44%) Microsoft Certification
Quality Assurance & Compliance
1 1 (2.44%) ISO 19650
Vendors
1 10 (24.39%) Microsoft
2 7 (17.07%) Databricks
3 3 (7.32%) Salesforce
4 2 (4.88%) Adobe
4 2 (4.88%) Aruba
4 2 (4.88%) Cisco
5 1 (2.44%) Autodesk
5 1 (2.44%) Fortinet
5 1 (2.44%) Google
5 1 (2.44%) Juniper
5 1 (2.44%) SolarWinds