Digital Strategy Job Trends in the West Midlands

Digital Strategy
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Digital Strategy skills. It covers permanent job vacancies from the 6 months leading up to 5 January 2026, with comparisons to the same periods in the previous two years.

6 months to
5 Jan 2026
Same period 2025 Same period 2024
Rank 131 189 158
Rank change year-on-year +58 -31 +106
Permanent jobs citing Digital Strategy 40 7 21
As % of all permanent jobs in the West Midlands 0.76% 0.16% 0.60%
As % of the Processes & Methodologies category 0.92% 0.18% 0.68%
Number of salaries quoted 11 5 21
10th Percentile - £51,224 -
25th Percentile - £56,809 £29,013
Median annual salary (50th Percentile) £35,000 £62,779 £49,990
Median % change year-on-year -44.25% +25.58% -9.11%
75th Percentile £57,318 £68,250 £60,000
90th Percentile £62,500 £70,800 £66,250
England median annual salary £43,085 £63,277 £61,000
% change year-on-year -31.91% +3.73% +8.05%

All Process & Methodology Skills
West Midlands

Digital Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,341 3,853 3,074
As % of all permanent jobs advertised in the West Midlands 82.39% 90.79% 88.18%
Number of salaries quoted 2,243 1,714 2,585
10th Percentile £29,000 £32,500 £26,500
25th Percentile £37,750 £41,250 £35,000
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -4.76%
75th Percentile £67,500 £70,000 £63,750
90th Percentile £82,500 £82,500 £77,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Strategy
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Digital Strategy relative to all permanent IT jobs advertised in the West Midlands.

Digital Strategy job vacancy trend in the West Midlands

Digital Strategy
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Digital Strategy.

Salary distribution trend for jobs in the West Midlands citing Digital Strategy

Digital Strategy
Salary Histogram in the West Midlands

Salary distribution for jobs citing Digital Strategy in the West Midlands over the 6 months to 5 January 2026.

Salary histogram for Digital Strategy in the West Midlands

Digital Strategy
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the West Midlands region over the 6 months to 5 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Staffordshire - 23 £35,000 -
Birmingham +28 14 £57,435 -8.51% 2
Warwickshire +28 3 £59,534 -14.95% 1
Digital Strategy
England

Digital Strategy
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (2.50%) SharePoint
Applications
1 1 (2.50%) Microsoft Office
1 1 (2.50%) Revit
Cloud Services
1 11 (27.50%) Azure
2 2 (5.00%) AWS
3 1 (2.50%) Azure Sentinel
3 1 (2.50%) GCP
Communications & Networking
1 2 (5.00%) WAN
2 1 (2.50%) DHCP
2 1 (2.50%) DNS
2 1 (2.50%) Firewall
2 1 (2.50%) ISDN
2 1 (2.50%) LAN
2 1 (2.50%) PSTN
2 1 (2.50%) RTP
2 1 (2.50%) SD-WAN
2 1 (2.50%) Structured Cabling
2 1 (2.50%) Unified Communications
2 1 (2.50%) VLAN
2 1 (2.50%) VoIP
Database & Business Intelligence
1 17 (42.50%) Looker
General
1 24 (60.00%) Marketing
2 19 (47.50%) Analytical Skills
3 4 (10.00%) Social Skills
4 2 (5.00%) Inclusion and Diversity
4 2 (5.00%) Public Sector
5 1 (2.50%) Law
5 1 (2.50%) Legal
5 1 (2.50%) Presentation Skills
Job Titles
1 11 (27.50%) Lead
2 6 (15.00%) Coordinator
3 5 (12.50%) Customer Experience Manager
3 5 (12.50%) Digital Transformation
4 2 (5.00%) Architect
4 2 (5.00%) E-Commerce Manager
5 1 (2.50%) Account Manager
5 1 (2.50%) Cloud Specialist
5 1 (2.50%) Consultant
5 1 (2.50%) Digital Programme Manager
5 1 (2.50%) Enterprise Architect
5 1 (2.50%) Infrastructure Engineer
5 1 (2.50%) Lead Architect
5 1 (2.50%) Lead Enterprise Architect
5 1 (2.50%) Network Engineer
5 1 (2.50%) Procurement Manager
5 1 (2.50%) Programme Manager
5 1 (2.50%) Senior Infrastructure Engineer
5 1 (2.50%) Senior VoIP Engineer
5 1 (2.50%) VoIP Engineer
Libraries, Frameworks & Software Standards
1 1 (2.50%) EDI
Miscellaneous
1 17 (42.50%) Onboarding
2 1 (2.50%) Blog
2 1 (2.50%) Data Centre
2 1 (2.50%) Driving Licence
2 1 (2.50%) Legacy Systems
2 1 (2.50%) Tandem
Processes & Methodologies
1 28 (70.00%) Coaching
2 26 (65.00%) Analytics
3 23 (57.50%) E-Commerce
4 20 (50.00%) Continuous Improvement
5 19 (47.50%) Stakeholder Management
6 18 (45.00%) Customer Experience
6 18 (45.00%) GTM Strategy
6 18 (45.00%) Stakeholder Engagement
7 17 (42.50%) B2B
7 17 (42.50%) Collaborative Working
7 17 (42.50%) Commercialisation
7 17 (42.50%) CRM
7 17 (42.50%) Dashboard Development
7 17 (42.50%) Digital Customer Experience
7 17 (42.50%) Digital Innovation
7 17 (42.50%) Digital Marketing
7 17 (42.50%) Performance Analysis
8 12 (30.00%) Problem-Solving
9 11 (27.50%) AI
9 11 (27.50%) Mentoring
Programming Languages
1 10 (25.00%) Python
2 9 (22.50%) SQL
3 1 (2.50%) Bash
3 1 (2.50%) Java
Qualifications
1 20 (50.00%) Degree
2 1 (2.50%) AWS Certification
2 1 (2.50%) AWS Certified Solutions Architect
2 1 (2.50%) Azure Certification
2 1 (2.50%) CBAP
2 1 (2.50%) CCNA
2 1 (2.50%) CCNP
2 1 (2.50%) Cisco Certification
2 1 (2.50%) Computer Science Degree
2 1 (2.50%) ITIL Foundation Certificate
2 1 (2.50%) Microsoft Certification
2 1 (2.50%) Security Cleared
Quality Assurance & Compliance
1 1 (2.50%) ISO 19650
1 1 (2.50%) ISO/IEC 20000
1 1 (2.50%) QA
Vendors
1 13 (32.50%) Microsoft
2 9 (22.50%) Databricks
3 2 (5.00%) Cisco
3 2 (5.00%) SolarWinds
4 1 (2.50%) Aruba
4 1 (2.50%) Autodesk
4 1 (2.50%) Avaya
4 1 (2.50%) Fortinet
4 1 (2.50%) Google
4 1 (2.50%) Salesforce
4 1 (2.50%) Zscaler