Digital Analytics Job Trends in the South East

Digital Analytics
England > South East

The table below provides summary statistics and salary benchmarking for jobs advertised in the South East requiring Digital Analytics skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 236 304 290
Rank change year-on-year +68 -14 +105
Permanent jobs citing Digital Analytics 34 2 5
As % of all permanent jobs in the South East 0.33% 0.022% 0.057%
As % of the Processes & Methodologies category 0.41% 0.025% 0.064%
Number of salaries quoted 4 2 4
10th Percentile - £25,938 -
25th Percentile £32,000 £30,156 -
Median annual salary (50th Percentile) £86,000 £37,875 £40,000
Median % change year-on-year +127.06% -5.31% -27.27%
75th Percentile £140,000 £46,156 -
90th Percentile - £50,713 -
England median annual salary £44,000 £40,000 £60,000
% change year-on-year +10.00% -33.33% +9.09%

All Process & Methodology Skills
South East

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South East.

Permanent vacancies with a requirement for process or methodology skills 8,324 7,915 7,772
As % of all permanent jobs advertised in the South East 80.21% 88.16% 88.29%
Number of salaries quoted 4,975 3,773 5,421
10th Percentile £27,750 £33,000 £30,000
25th Percentile £34,250 £45,000 £38,500
Median annual salary (50th Percentile) £50,000 £58,500 £52,500
Median % change year-on-year -14.53% +11.43% -4.55%
75th Percentile £65,000 £75,000 £67,500
90th Percentile £80,000 £85,000 £80,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Analytics
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing Digital Analytics relative to all permanent IT jobs advertised in the South East.

Digital Analytics job vacancy trend in the South East

Digital Analytics
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing Digital Analytics.

Salary distribution trend for jobs in the South East citing Digital Analytics

Digital Analytics
Salary Histogram in the South East

Salary distribution for jobs citing Digital Analytics in the South East over the 6 months to 14 January 2026.

Salary histogram for Digital Analytics in the South East

Digital Analytics
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the South East region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Thames Valley +41 32 £32,000 -39.05%
Buckinghamshire - 24 - -
Berkshire -2 6 - -
Oxfordshire - 2 £32,000 -
Surrey - 2 £140,000 -
Digital Analytics
England

Digital Analytics
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 6 (17.65%) SAP S/4HANA
Cloud Services
1 22 (64.71%) Azure
1 22 (64.71%) Snowflake
2 2 (5.88%) Google Analytics
2 2 (5.88%) MailChimp
2 2 (5.88%) SaaS
Database & Business Intelligence
1 22 (64.71%) Data Warehouse
General
1 8 (23.53%) Finance
1 8 (23.53%) Social Skills
2 6 (17.65%) Influencing Skills
2 6 (17.65%) Manufacturing
3 4 (11.76%) Marketing
4 2 (5.88%) Advertising
4 2 (5.88%) Analytical Skills
4 2 (5.88%) Financial Institution
4 2 (5.88%) French Language
4 2 (5.88%) Inclusion and Diversity
4 2 (5.88%) Legal
4 2 (5.88%) Mandarin Language
4 2 (5.88%) Portuguese Language
4 2 (5.88%) Spanish Language
Job Titles
1 24 (70.59%) Architect
1 24 (70.59%) Data Architect
2 6 (17.65%) Lead
3 2 (5.88%) Communications Officer
3 2 (5.88%) Head of Digital
3 2 (5.88%) Head of E-Commerce
Miscellaneous
1 6 (17.65%) Management Information System
1 6 (17.65%) Onboarding
1 6 (17.65%) Self-Motivation
2 2 (5.88%) Analytical Mindset
2 2 (5.88%) Data Protection Act
2 2 (5.88%) Social Media
2 2 (5.88%) Video Editing
2 2 (5.88%) Web Conferencing
Processes & Methodologies
1 34 (100.00%) Analytics
2 28 (82.35%) Data Integration
2 28 (82.35%) Data Management
3 24 (70.59%) E-Commerce
4 22 (64.71%) Data Architecture
4 22 (64.71%) Data Engineering
4 22 (64.71%) Data Modelling
5 6 (17.65%) Backlog Management
5 6 (17.65%) Backlog Prioritisation
5 6 (17.65%) Contract Management
5 6 (17.65%) Data Governance
5 6 (17.65%) Data Science
5 6 (17.65%) Data Strategy
5 6 (17.65%) Decarbonisation
5 6 (17.65%) Decision-Making
5 6 (17.65%) Regulatory Compliance
5 6 (17.65%) Source to Pay
5 6 (17.65%) Supply Chain Management
5 6 (17.65%) System Integration Testing
5 6 (17.65%) User Acceptance Testing
Qualifications
1 6 (17.65%) Degree
Quality Assurance & Compliance
1 22 (64.71%) Accessibility
Vendors
1 22 (64.71%) Microsoft
2 6 (17.65%) SAP
3 2 (5.88%) Google
3 2 (5.88%) Hootsuite
3 2 (5.88%) Instagram
3 2 (5.88%) YouTube