Period
to 11 April 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 11 April 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > South East
6 months to
11 Apr 2021
Same period 2020 Same period 2019
Rank 210 335 289
Rank change year-on-year +125 -46 -147
Permanent jobs citing Advertising 158 116 249
As % of all permanent jobs advertised in the South East 1.27% 0.56% 0.94%
As % of the General category 3.81% 1.76% 2.96%
Number of salaries quoted 149 98 185
10th Percentile £37,500 £24,850 £23,150
25th Percentile £42,500 £32,500 £35,000
Median annual salary (50th Percentile) £47,500 £50,000 £47,500
Median % change year-on-year -5.00% +5.26% +5.56%
75th Percentile £53,750 £60,313 £66,250
90th Percentile £65,000 £74,500 £74,500
England median annual salary £55,000 £57,500 £55,000
% change year-on-year -4.35% +4.55% +10.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Permanent vacancies with a requirement for common skills 4,144 6,608 8,423
As % of all permanent IT jobs advertised in the South East 33.29% 32.11% 31.64%
Number of salaries quoted 2,889 4,945 6,389
10th Percentile £31,250 £30,500 £28,750
25th Percentile £38,750 £40,000 £36,250
Median annual salary (50th Percentile) £50,000 £52,500 £50,000
Median % change year-on-year -4.76% +5.00% +11.11%
75th Percentile £65,000 £66,250 £63,750
90th Percentile £77,500 £78,750 £76,250
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +7.84%

Advertising
Job Vacancy Trend in the South East

Job postings citing Advertising as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Advertising in the South East

Advertising
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Advertising in the South East.

Salary trend for Advertising in the South East

Advertising
Salary Histogram in the South East

Salary distribution for jobs citing Advertising in the South East over the 6 months to 11 April 2021.

Salary histogram for Advertising in the South East

Advertising
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the South East region over the 6 months to 11 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex +86 89 £47,500 +53.23% 6
Hampshire +46 23 £40,000 -11.11% 2
Sussex - 22 £50,000 -
Thames Valley +47 17 £77,500 +47.62% 10
Berkshire +48 13 £77,500 +22.05% 4
Buckinghamshire +36 4 £37,500 -25.00% 4
Surrey +10 3 £65,000 +26.91% 2
Oxfordshire +19 2 £66,250 +65.63% 2
Kent +5 2 £22,500 -47.06% 2
East Sussex +29 1 £42,500 -12.82% 4
Advertising
England

For the 6 months to 11 April 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Advertising.

1 50 (31.65%) Marketing
2 49 (31.01%) Finance
3 43 (27.22%) SQL
3 43 (27.22%) SQL Server
4 38 (24.05%) Digital Marketing
5 34 (21.52%) Social Media
6 30 (18.99%) B2B
6 30 (18.99%) SDLC
7 29 (18.35%) Customer Segmentation
7 29 (18.35%) B2B Marketing
7 29 (18.35%) Stakeholder Management
8 25 (15.82%) Microsoft
9 24 (15.19%) UML
9 24 (15.19%) .NET
9 24 (15.19%) Degree
10 23 (14.56%) Copywriting
11 22 (13.92%) Agile Software Development
11 22 (13.92%) Virtual Team
12 21 (13.29%) JavaScript
13 19 (12.03%) Azure
14 18 (11.39%) Visual Studio
15 17 (10.76%) C#
15 17 (10.76%) Project Management
16 16 (10.13%) Mathematics
17 15 (9.49%) T-SQL
17 15 (9.49%) OOA/OOD
17 15 (9.49%) OO
17 15 (9.49%) Team Foundation Server
17 15 (9.49%) Workshop Facilitation
18 14 (8.86%) Waterfall

Advertising
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (1.27%) CMS
1 2 (1.27%) SharePoint
2 1 (0.63%) WordPress
Applications
1 10 (6.33%) Microsoft Project
2 4 (2.53%) Microsoft Excel
2 4 (2.53%) Microsoft PowerPoint
3 2 (1.27%) Microsoft Office
Business Applications
1 1 (0.63%) Dynamics GP
Cloud Services
1 19 (12.03%) Azure
2 13 (8.23%) Power Platform
3 8 (5.06%) AWS
4 5 (3.16%) Google Analytics
5 4 (2.53%) Google Tag Manager
6 2 (1.27%) AdWords
6 2 (1.27%) SaaS
Communications & Networking
1 3 (1.90%) SAN
2 1 (0.63%) Bluetooth
2 1 (0.63%) Ethernet
Database & Business Intelligence
1 43 (27.22%) SQL Server
2 13 (8.23%) Power BI
3 12 (7.59%) SQL Server Reporting Services
4 8 (5.06%) SQL Server Integration Services
5 1 (0.63%) Big Data
5 1 (0.63%) Data Mining
5 1 (0.63%) NoSQL
5 1 (0.63%) Tableau
Development Applications
1 18 (11.39%) Visual Studio
2 15 (9.49%) Team Foundation Server
3 7 (4.43%) Octopus Deploy
General
1 50 (31.65%) Marketing
2 49 (31.01%) Finance
3 4 (2.53%) Pharmaceutical
4 2 (1.27%) Telecoms
5 1 (0.63%) Banking
Job Titles
1 36 (22.78%) Developer
2 33 (20.89%) Analyst
3 30 (18.99%) Marketing Manager
4 25 (15.82%) Business Analyst
5 15 (9.49%) Architect
5 15 (9.49%) Marketing Communications Manager
5 15 (9.49%) Technical Analyst
5 15 (9.49%) Technical Business Analyst
6 13 (8.23%) Project Manager
7 12 (7.59%) SQL Developer
8 11 (6.96%) .NET Developer
8 11 (6.96%) Full Stack Developer
9 9 (5.70%) Solutions Architect
10 8 (5.06%) IT Manager
10 8 (5.06%) IT Project Manager
10 8 (5.06%) Software Developer
11 7 (4.43%) Account Manager
11 7 (4.43%) Senior Account Manager
11 7 (4.43%) Senior Manager
11 7 (4.43%) Systems Analyst
Libraries, Frameworks & Software Standards
1 24 (15.19%) .NET
2 13 (8.23%) ASP.NET
3 11 (6.96%) jQuery
4 10 (6.33%) .NET Core
5 9 (5.70%) .NET Framework
5 9 (5.70%) Entity Framework
6 7 (4.43%) RabbitMQ
7 4 (2.53%) HTML
8 3 (1.90%) CSS
9 1 (0.63%) ADO
9 1 (0.63%) Flash
9 1 (0.63%) Node.js
9 1 (0.63%) React
9 1 (0.63%) SignalR
9 1 (0.63%) WinForms
9 1 (0.63%) WPF
Miscellaneous
1 34 (21.52%) Social Media
2 22 (13.92%) Virtual Team
3 12 (7.59%) Analytical Skills
4 8 (5.06%) Algorithms
5 5 (3.16%) Greenfield Project
6 4 (2.53%) User Experience
7 3 (1.90%) Data Centre
8 2 (1.27%) Blog
9 1 (0.63%) CAN bus
9 1 (0.63%) Embedded Systems
9 1 (0.63%) Taxonomies
Operating Systems
1 4 (2.53%) Windows
2 3 (1.90%) Windows Server
3 2 (1.27%) Linux
Processes & Methodologies
1 38 (24.05%) Digital Marketing
2 30 (18.99%) B2B
2 30 (18.99%) SDLC
3 29 (18.35%) B2B Marketing
3 29 (18.35%) Customer Segmentation
3 29 (18.35%) Stakeholder Management
4 24 (15.19%) UML
5 23 (14.56%) Copywriting
6 22 (13.92%) Agile Software Development
7 17 (10.76%) Project Management
8 16 (10.13%) Mathematics
9 15 (9.49%) OO
9 15 (9.49%) OOA/OOD
9 15 (9.49%) Workshop Facilitation
10 14 (8.86%) Waterfall
11 12 (7.59%) Business Intelligence
11 12 (7.59%) PRINCE2
12 10 (6.33%) Computer Science
12 10 (6.33%) Migration
12 10 (6.33%) Six Sigma
Programming Languages
1 43 (27.22%) SQL
2 21 (13.29%) JavaScript
3 17 (10.76%) C#
4 15 (9.49%) T-SQL
5 4 (2.53%) Python
6 2 (1.27%) Embedded C
7 1 (0.63%) C
7 1 (0.63%) MATLAB
7 1 (0.63%) R
7 1 (0.63%) XAML
Qualifications
1 24 (15.19%) Degree
2 10 (6.33%) PRINCE2 Certification
3 7 (4.43%) Numerate Degree
4 6 (3.80%) SC Cleared
4 6 (3.80%) Security Cleared
Quality Assurance & Compliance
1 2 (1.27%) QA
System Software
1 3 (1.90%) Hyper-V
2 1 (0.63%) Firmware
Vendors
1 25 (15.82%) Microsoft
2 9 (5.70%) Oracle
3 6 (3.80%) Facebook
4 5 (3.16%) Google
4 5 (3.16%) Twitter
5 3 (1.90%) Cisco
5 3 (1.90%) DoubleClick
5 3 (1.90%) HP