The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 3 months to 25 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Advertising
England / South East
Rank 172 245 194
Rank change year-on-year +73 -51  
Permanent jobs citing Advertising 252 237 311
As % of all permanent IT jobs advertised in the South East 1.69% 1.23% 1.51%
As % of the General category 5.33% 3.27% 4.07%
Number of salaries quoted 220 229 250
Median salary £45,000 £42,500 £45,000
Median salary % change year-on-year +5.88% -5.55%  
90% offered a salary of more than £30,000 £27,500 £30,000
10% offered a salary of more than £75,000 £65,000 £62,500
UK excluding London median salary £40,000 £40,500 £42,000
% change year-on-year -1.23% -3.57%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

General Skills
South East
Permanent job vacancies with a requirement for common skills 4728 7249 7648
As % of all permanent IT job vacancies advertised in the South East 31.64% 37.67% 37.21%
Number of salaries quoted 3691 5757 5745
Median salary £45,000 £47,500 £47,500
Median salary % change year-on-year -5.26% -  
90% offered a salary of more than £29,000 £29,500 £30,000
10% offered a salary of more than £68,000 £70,000 £70,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Advertising as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Advertising in the South East

Advertising
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in the South East.

Salary trend for Advertising in the South East

Advertising
Salary Histogram in the South East

The salary distribution of IT jobs citing Advertising in the South East over the 3 months to 25 March 2017.

Salary histogram for Advertising in the South East

Advertising
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the South East region over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +61 80 £51,250 -10.86% 9
Kent +44 36 £45,000 +50.00% 4
Surrey +3 36 £45,000 +28.57% 16
Oxfordshire +19 27 £40,000 +6.66% 8
Hampshire +11 22 £47,500 +18.75% 25
Buckinghamshire +4 22 £42,500 +6.25% 7
West Sussex +21 13 £45,000 -5.26% 8
East Sussex +3 13 £31,500 +5.00% 3
Advertising
England

Advertising
Top 30 Related IT Skills in the South East

For the 6 months to 25 March 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Advertising.

1 153 (26.84%) Microsoft
2 138 (24.21%) Marketing
3 126 (22.11%) SQL
4 108 (18.95%) C#
5 103 (18.07%) .NET
6 102 (17.89%) SQL Server
7 83 (14.56%) Agile Software Development
8 80 (14.04%) JavaScript
9 79 (13.86%) HTML
10 77 (13.51%) Finance
11 75 (13.16%) CSS
12 72 (12.63%) Java
12 72 (12.63%) Social Media
13 71 (12.46%) Web Development
14 70 (12.28%) ASP.NET
15 69 (12.11%) MVC
16 62 (10.88%) Degree
17 59 (10.35%) PHP
18 56 (9.82%) Digital Marketing
19 55 (9.65%) SQL Server 2014
20 54 (9.47%) Facebook
21 52 (9.12%) Telecoms
22 51 (8.95%) Business Intelligence
23 49 (8.60%) MS Excel
23 49 (8.60%) Scrum
23 49 (8.60%) ASP.NET MVC
24 48 (8.42%) Google
25 47 (8.25%) TDD
25 47 (8.25%) Analytics
26 45 (7.89%) E-Commerce

Advertising
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (5.09%) SharePoint
2 20 (3.51%) SharePoint 2013
3 19 (3.33%) SharePoint 2010
4 14 (2.46%) Apache
5 10 (1.75%) CMS
5 10 (1.75%) Drupal
6 8 (1.40%) MS Exchange
6 8 (1.40%) WordPress
7 7 (1.23%) Tomcat
8 6 (1.05%) BizTalk Server
9 5 (0.88%) SAS
10 4 (0.70%) JBoss
10 4 (0.70%) SilverStripe
10 4 (0.70%) Skype for Business
11 3 (0.53%) Joomla!
12 2 (0.35%) Apache Solr
12 2 (0.35%) ArcGIS
12 2 (0.35%) Umbraco
13 1 (0.18%) IIS
13 1 (0.18%) Sitecore CMS
Applications
1 49 (8.60%) MS Excel
2 11 (1.93%) MS Office
3 8 (1.40%) MS PowerPoint
4 3 (0.53%) Photoshop
4 3 (0.53%) SPSS Modeler
5 2 (0.35%) 3ds Max
5 2 (0.35%) Adobe Illustrator
6 1 (0.18%) Adobe Creative Suite
6 1 (0.18%) InDesign
6 1 (0.18%) MS Project
6 1 (0.18%) MS Visio
Business Applications
1 23 (4.04%) Unit4 Business World
2 16 (2.81%) Dynamics NAV
2 16 (2.81%) Sage X3
3 14 (2.46%) NetSuite
4 13 (2.28%) Dynamics CRM
5 12 (2.11%) Dynamics AX
6 10 (1.75%) Sage 200
7 8 (1.40%) SAP Business One
8 6 (1.05%) Dynamics GP
9 5 (0.88%) WebTrends
10 3 (0.53%) Sage 1000
11 2 (0.35%) Line 500
11 2 (0.35%) SAP ERP
12 1 (0.18%) Cognos TM1
12 1 (0.18%) Maximo
12 1 (0.18%) Oracle EBS
12 1 (0.18%) Oracle EBS R12
12 1 (0.18%) Oracle E-Business Tax
12 1 (0.18%) Oracle Payables
12 1 (0.18%) Sage 300 ERP
Cloud Services
1 35 (6.14%) Google Analytics
2 30 (5.26%) Microsoft Azure
3 28 (4.91%) Office 365
4 18 (3.16%) Cloud Computing
5 10 (1.75%) AdWords
6 9 (1.58%) Adobe Analytics
7 8 (1.40%) Amazon AWS
8 7 (1.23%) SaaS
9 4 (0.70%) Azure Active Directory
10 3 (0.53%) Google Play
10 3 (0.53%) IaaS
10 3 (0.53%) MailChimp
10 3 (0.53%) PaaS
11 2 (0.35%) Adobe Creative Cloud
11 2 (0.35%) GitHub
12 1 (0.18%) Force.com
12 1 (0.18%) Lucidchart
Communications & Networking
1 11 (1.93%) Wi-Fi
2 10 (1.75%) Internet
2 10 (1.75%) VoLTE
2 10 (1.75%) VoWiFi
3 7 (1.23%) SAN
4 6 (1.05%) IP Telephony
5 4 (0.70%) BGP
5 4 (0.70%) DNS
5 4 (0.70%) LAN
5 4 (0.70%) OSPF
5 4 (0.70%) VoIP
6 3 (0.53%) 4G
6 3 (0.53%) Broadband
6 3 (0.53%) DHCP
6 3 (0.53%) MPLS
6 3 (0.53%) TCP/IP
6 3 (0.53%) WAN
6 3 (0.53%) Wireless
7 2 (0.35%) Firewall
7 2 (0.35%) SSH
Database & Business Intelligence
1 102 (17.89%) SQL Server
2 55 (9.65%) SQL Server 2014
3 42 (7.37%) SQL Server Integration Services
3 42 (7.37%) SQL Server Reporting Services
4 37 (6.49%) SQL Server Analysis Services
5 35 (6.14%) MySQL
6 32 (5.61%) Data Warehouse
7 19 (3.33%) Microsoft Analysis Services
7 19 (3.33%) SQL Server 2012
8 18 (3.16%) Power BI
9 14 (2.46%) NoSQL
10 12 (2.11%) Big Data
10 12 (2.11%) PostgreSQL
11 10 (1.75%) OLAP
12 9 (1.58%) QlikView
13 8 (1.40%) Crystal Reports
14 6 (1.05%) MongoDB
14 6 (1.05%) OLTP
14 6 (1.05%) SQLite
15 5 (0.88%) Relational Database
Development Applications
1 25 (4.39%) Git (software)
2 17 (2.98%) Visual Studio
3 4 (0.70%) Eclipse
3 4 (0.70%) IntelliJ
3 4 (0.70%) NetBeans
3 4 (0.70%) Subversion
4 3 (0.53%) Selenium
4 3 (0.53%) Team Foundation Server
5 2 (0.35%) FitNesse
5 2 (0.35%) Jenkins
5 2 (0.35%) JMeter
5 2 (0.35%) NUnit
5 2 (0.35%) Vagrant
5 2 (0.35%) WebDriver
6 1 (0.18%) Bower
6 1 (0.18%) Dreamweaver
6 1 (0.18%) Grunt
6 1 (0.18%) gulp
6 1 (0.18%) HP UFT
6 1 (0.18%) Zephyr
General
1 138 (24.21%) Marketing
2 77 (13.51%) Finance
3 52 (9.12%) Telecoms
4 20 (3.51%) Retail
5 15 (2.63%) Electronics
5 15 (2.63%) German Language
6 12 (2.11%) Manufacturing
7 7 (1.23%) Publishing
8 5 (0.88%) Pharmaceutical
9 4 (0.70%) Automotive
9 4 (0.70%) Banking
9 4 (0.70%) Games
9 4 (0.70%) Military
10 3 (0.53%) Law
10 3 (0.53%) Mandarin Language
11 2 (0.35%) Aerospace
11 2 (0.35%) General Ledger
11 2 (0.35%) Legal
11 2 (0.35%) Local Government
12 1 (0.18%) Brand Awareness
Job Titles
1 206 (36.14%) Developer
2 76 (13.33%) Consultant
3 45 (7.89%) .NET Developer
4 39 (6.84%) Senior Developer
5 33 (5.79%) Analyst
6 27 (4.74%) Java Developer
7 24 (4.21%) Web Developer
8 22 (3.86%) Recruitment Consultant
9 21 (3.68%) Project Manager
10 19 (3.33%) Software Developer
11 17 (2.98%) DBA
12 16 (2.81%) Senior Web Developer
12 16 (2.81%) SQL DBA
13 15 (2.63%) C# Developer
13 15 (2.63%) SQL Server DBA
14 14 (2.46%) Architect
14 14 (2.46%) Full Stack Developer
15 13 (2.28%) Business Manager
16 12 (2.11%) Trainee
16 12 (2.11%) Trainee Consultant
Libraries, Frameworks & Software Standards
1 103 (18.07%) .NET
2 79 (13.86%) HTML
3 75 (13.16%) CSS
4 70 (12.28%) ASP.NET
5 49 (8.60%) ASP.NET MVC
6 43 (7.54%) jQuery
7 42 (7.37%) ASP.NET Web API
8 36 (6.32%) RESTful
9 35 (6.14%) ASP.NET MVC 5
10 30 (5.26%) Entity Framework
11 26 (4.56%) .NET Framework
12 25 (4.39%) AngularJS
13 21 (3.68%) JSON
14 19 (3.33%) Node.js
15 17 (2.98%) Twitter Bootstrap
15 17 (2.98%) WCF
16 16 (2.81%) REST
16 16 (2.81%) SOAP
17 15 (2.63%) HTML5
17 15 (2.63%) WPF
Miscellaneous
1 72 (12.63%) Social Media
2 32 (5.61%) User Experience
3 26 (4.56%) Computer Science
4 18 (3.16%) Data Centre
5 17 (2.98%) Analytical Skills
6 16 (2.81%) Clustering
6 16 (2.81%) Enterprise Software
6 16 (2.81%) Replication
7 14 (2.46%) Digital Media
8 10 (1.75%) Algorithms
8 10 (1.75%) BBC
9 6 (1.05%) Mobile App
10 5 (0.88%) Data Structures
11 4 (0.70%) IPTV
11 4 (0.70%) Life Science
11 4 (0.70%) PMI
12 3 (0.53%) Animation
12 3 (0.53%) Linux Command Line
12 3 (0.53%) Management Information System
13 2 (0.35%) Blog
Operating Systems
1 35 (6.14%) Windows
2 23 (4.04%) Linux
3 17 (2.98%) Windows Server
4 15 (2.63%) Android
5 11 (1.93%) Apple iOS
6 10 (1.75%) Windows Server 2008
7 7 (1.23%) Windows Server 2012
8 6 (1.05%) Windows Server 2003
9 3 (0.53%) Debian
9 3 (0.53%) Windows 10
9 3 (0.53%) Windows 7
9 3 (0.53%) Windows 8
10 2 (0.35%) CentOS
10 2 (0.35%) Ubuntu
11 1 (0.18%) Red Hat Enterprise Linux
11 1 (0.18%) Unix
Processes & Methodologies
1 83 (14.56%) Agile Software Development
2 71 (12.46%) Web Development
3 69 (12.11%) MVC
4 56 (9.82%) Digital Marketing
5 51 (8.95%) Business Intelligence
6 49 (8.60%) Scrum
7 47 (8.25%) Analytics
7 47 (8.25%) TDD
8 45 (7.89%) E-Commerce
9 44 (7.72%) Business Development
9 44 (7.72%) SEO
10 43 (7.54%) Pay per click
11 42 (7.37%) ERP
12 38 (6.67%) Email Marketing
13 37 (6.49%) CRM
13 37 (6.49%) Web Application Development
14 36 (6.32%) Lead Generation
14 36 (6.32%) Software Engineering
15 35 (6.14%) Display Advertising
16 33 (5.79%) BDD
Programming Languages
1 126 (22.11%) SQL
2 108 (18.95%) C#
3 80 (14.04%) JavaScript
4 72 (12.63%) Java
5 59 (10.35%) PHP
6 36 (6.32%) T-SQL
7 16 (2.81%) C++
7 16 (2.81%) Ruby
8 14 (2.46%) Python
8 14 (2.46%) VB.NET
9 10 (1.75%) XAML
10 9 (1.58%) Perl
11 8 (1.40%) C
12 6 (1.05%) Data Analysis Expressions (DAX)
13 4 (0.70%) Bash Shell
13 4 (0.70%) Objective-C
13 4 (0.70%) R
13 4 (0.70%) TypeScript
13 4 (0.70%) X++
14 3 (0.53%) PowerShell
Qualifications
1 62 (10.88%) Degree
2 10 (1.75%) PMP
3 8 (1.40%) Microsoft Certification
4 7 (1.23%) PRINCE2 Certification
5 5 (0.88%) Analytics IQ
6 4 (0.70%) PMI Certification
7 3 (0.53%) MCSE
7 3 (0.53%) VMware Certified Professional (VCP)
8 2 (0.35%) CIMA
8 2 (0.35%) Cisco Certification
9 1 (0.18%) AAT
9 1 (0.18%) ACCA
9 1 (0.18%) CCVP
9 1 (0.18%) HP ASE
9 1 (0.18%) ITIL Certification
9 1 (0.18%) MBA
9 1 (0.18%) MCP
9 1 (0.18%) MCSA
9 1 (0.18%) PhD
9 1 (0.18%) VCP5
Quality Assurance & Compliance
1 10 (1.75%) PMO
2 6 (1.05%) QA
3 5 (0.88%) ISO 14001
4 4 (0.70%) Actionable Recommendations
5 2 (0.35%) Data Quality
5 2 (0.35%) GDPR
6 1 (0.18%) ISO/IEC 27001
6 1 (0.18%) SLA
System Software
1 28 (4.91%) Active Directory
2 16 (2.81%) VMware Infrastructure
3 9 (1.58%) Hyper-V
4 5 (0.88%) VMware ESXi
5 2 (0.35%) Virtual Machines
5 2 (0.35%) VMware ESX
5 2 (0.35%) XenApp
6 1 (0.18%) Docker
6 1 (0.18%) Virtual Servers
6 1 (0.18%) VirtualBox
6 1 (0.18%) XenDesktop
Systems Management
1 8 (1.40%) SCCM
2 6 (1.05%) Puppet
3 3 (0.53%) Ansible
3 3 (0.53%) Opscode Chef
4 2 (0.35%) Salt
5 1 (0.18%) Cisco UCCX
5 1 (0.18%) Galera Cluster
5 1 (0.18%) Host Intrusion Detection System
5 1 (0.18%) Kubernetes
5 1 (0.18%) Network Intrusion Detection System
5 1 (0.18%) Packer
Vendors
1 153 (26.84%) Microsoft
2 54 (9.47%) Facebook
3 48 (8.42%) Google
4 33 (5.79%) Sage
5 21 (3.68%) VMware
6 16 (2.81%) Zend
7 13 (2.28%) Tableau
8 12 (2.11%) Adobe
8 12 (2.11%) Citrix
8 12 (2.11%) Epicor
8 12 (2.11%) SAP
9 11 (1.93%) Infor
10 9 (1.58%) Cisco
10 9 (1.58%) Oracle
11 8 (1.40%) BT
11 8 (1.40%) Twitter
12 6 (1.05%) IBM
12 6 (1.05%) IFS
13 5 (0.88%) Juniper
13 5 (0.88%) MicroStrategy
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