Period
to 18 January 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 January 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > South East
6 months to
18 Jan 2021
Same period 2020 Same period 2019
Rank 212 328 256
Rank change year-on-year +116 -72 -84
Permanent jobs citing Advertising 104 155 320
As % of all permanent jobs advertised in the South East 1.05% 0.67% 1.20%
As % of the General category 3.42% 2.08% 3.74%
Number of salaries quoted 100 156 306
Median annual salary £50,000 £50,000 £52,500
Median salary % change year-on-year - -4.76% +16.67%
10th Percentile £36,250 £26,000 £28,500
90th Percentile £67,500 £80,625 £70,000
England median annual salary £57,500 £55,500 £55,000
% change year-on-year +3.60% +0.91% +15.79%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Permanent vacancies with a requirement for common skills 3,040 7,445 8,564
As % of all permanent IT jobs advertised in the South East 30.74% 32.18% 32.00%
Number of salaries quoted 2,239 5,520 6,634
Median annual salary £50,000 £50,000 £50,000
10th Percentile £31,250 £29,500 £28,750
90th Percentile £75,000 £78,750 £75,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Advertising
Job Vacancy Trend in the South East

Job postings citing Advertising as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Advertising in the South East

Advertising
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Advertising in the South East.

Salary trend for Advertising in the South East

Advertising
Salary Histogram in the South East

Salary distribution for jobs citing Advertising in the South East over the 6 months to 18 January 2021.

Salary histogram for Advertising in the South East

Advertising
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the South East region over the 6 months to 18 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex +60 42 £50,000 +66.67% 5
Sussex - 22 £50,000 - 1
Thames Valley +81 19 £52,500 - 11
Berkshire +60 14 £75,000 +42.86% 5
Hampshire +47 10 £40,000 -11.11% 3
Surrey +63 5 £40,000 -27.27% 4
Buckinghamshire +50 5 £40,000 -20.00% 4
Oxfordshire +45 2 £66,250 +15.22% 2
Kent +21 2 £22,500 -55.00% 6
East Sussex +36 1 £42,500 -4.49% 1
Advertising
England

For the 6 months to 18 January 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Advertising.

1 44 (42.31%) Marketing
2 41 (39.42%) Digital Marketing
3 37 (35.58%) Social Media
4 33 (31.73%) B2B
5 32 (30.77%) Customer Segmentation
5 32 (30.77%) B2B Marketing
6 23 (22.12%) Copywriting
7 22 (21.15%) SQL
8 18 (17.31%) Project Management
8 18 (17.31%) Azure
9 17 (16.35%) Finance
10 15 (14.42%) Stakeholder Management
10 15 (14.42%) Microsoft
11 13 (12.50%) SQL Server
11 13 (12.50%) SC Cleared
11 13 (12.50%) Security Cleared
12 11 (10.58%) AWS
12 11 (10.58%) SDLC
12 11 (10.58%) Agile Software Development
13 10 (9.62%) PRINCE2
13 10 (9.62%) .NET
13 10 (9.62%) C#
13 10 (9.62%) UML
13 10 (9.62%) Decision-Making
14 9 (8.65%) Data-Driven Decision Making
15 8 (7.69%) Analytics
15 8 (7.69%) Marketing Strategy
15 8 (7.69%) Microsoft Project
15 8 (7.69%) PRINCE2 Certification
16 7 (6.73%) OOA/OOD

Advertising
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (0.96%) CMS
1 1 (0.96%) Confluence
1 1 (0.96%) SharePoint
1 1 (0.96%) WordPress
Applications
1 8 (7.69%) Microsoft Project
2 3 (2.88%) Microsoft Excel
2 3 (2.88%) Microsoft PowerPoint
3 2 (1.92%) Microsoft Office
Business Applications
1 1 (0.96%) Dynamics GP
Cloud Services
1 18 (17.31%) Azure
2 11 (10.58%) AWS
3 4 (3.85%) Google Analytics
4 3 (2.88%) Adobe Analytics
4 3 (2.88%) Google Tag Manager
4 3 (2.88%) Power Platform
5 2 (1.92%) AdWords
5 2 (1.92%) SaaS
6 1 (0.96%) Office 365
6 1 (0.96%) Power Automate
Communications & Networking
1 3 (2.88%) SAN
2 1 (0.96%) Bluetooth
2 1 (0.96%) Ethernet
Database & Business Intelligence
1 13 (12.50%) SQL Server
2 2 (1.92%) Power BI
2 2 (1.92%) SQL Server Reporting Services
3 1 (0.96%) Big Data
3 1 (0.96%) Tableau
Development Applications
1 6 (5.77%) Visual Studio
2 2 (1.92%) SonarQube
2 2 (1.92%) Team Foundation Server
3 1 (0.96%) Cucumber
3 1 (0.96%) Git (software)
3 1 (0.96%) JIRA
3 1 (0.96%) Selenium
3 1 (0.96%) SpecFlow
General
1 44 (42.31%) Marketing
2 17 (16.35%) Finance
3 4 (3.85%) Electronics
3 4 (3.85%) Telecoms
4 1 (0.96%) Banking
4 1 (0.96%) Manufacturing
4 1 (0.96%) Pharmaceutical
Job Titles
1 32 (30.77%) Marketing Manager
2 16 (15.38%) Marketing Communications Manager
3 13 (12.50%) Analyst
3 13 (12.50%) Architect
4 10 (9.62%) Developer
4 10 (9.62%) Project Manager
5 9 (8.65%) Cloud Architect
6 8 (7.69%) Business Analyst
7 7 (6.73%) Technical Analyst
7 7 (6.73%) Technical Business Analyst
8 5 (4.81%) Digital Marketing Manager
8 5 (4.81%) IT Manager
8 5 (4.81%) IT Project Manager
9 4 (3.85%) .NET Developer
9 4 (3.85%) Consultant
9 4 (3.85%) Electronics Engineer
9 4 (3.85%) Software Developer
10 3 (2.88%) Infrastructure Manager
10 3 (2.88%) Infrastructure Project Manager
10 3 (2.88%) PPC Specialist
Libraries, Frameworks & Software Standards
1 10 (9.62%) .NET
2 6 (5.77%) .NET Core
2 6 (5.77%) ASP.NET
2 6 (5.77%) HTML
3 5 (4.81%) CSS
4 3 (2.88%) Node.js
5 2 (1.92%) .NET Framework
5 2 (1.92%) AngularJS
5 2 (1.92%) CSS3
5 2 (1.92%) Entity Framework
5 2 (1.92%) gRPC
5 2 (1.92%) HTML5
5 2 (1.92%) Kafka
5 2 (1.92%) RabbitMQ
5 2 (1.92%) REST
5 2 (1.92%) Swagger
5 2 (1.92%) WinForms
5 2 (1.92%) WPF
6 1 (0.96%) ADO
6 1 (0.96%) Flash
Miscellaneous
1 37 (35.58%) Social Media
2 7 (6.73%) Analytical Skills
3 4 (3.85%) User Experience
4 3 (2.88%) Data Centre
4 3 (2.88%) Digital Media
4 3 (2.88%) Embedded Systems
5 2 (1.92%) Analogue Electronics
5 2 (1.92%) Blog
6 1 (0.96%) Algorithms
6 1 (0.96%) CAN bus
6 1 (0.96%) Self-Motivation
6 1 (0.96%) Virtual Team
Operating Systems
1 5 (4.81%) Windows
2 4 (3.85%) Windows Server
3 2 (1.92%) Linux
4 1 (0.96%) Windows Server 2008
4 1 (0.96%) Windows Server 2012
Processes & Methodologies
1 41 (39.42%) Digital Marketing
2 33 (31.73%) B2B
3 32 (30.77%) B2B Marketing
3 32 (30.77%) Customer Segmentation
4 23 (22.12%) Copywriting
5 18 (17.31%) Project Management
6 15 (14.42%) Stakeholder Management
7 11 (10.58%) Agile Software Development
7 11 (10.58%) SDLC
8 10 (9.62%) Decision-Making
8 10 (9.62%) PRINCE2
8 10 (9.62%) UML
9 9 (8.65%) Data-Driven Decision Making
10 8 (7.69%) Analytics
10 8 (7.69%) Marketing Strategy
11 7 (6.73%) OO
11 7 (6.73%) OOA/OOD
11 7 (6.73%) Workshop Facilitation
12 6 (5.77%) Migration
13 5 (4.81%) Mathematics
Programming Languages
1 22 (21.15%) SQL
2 10 (9.62%) C#
3 6 (5.77%) JavaScript
3 6 (5.77%) Python
4 5 (4.81%) T-SQL
5 2 (1.92%) Embedded C
5 2 (1.92%) Go
5 2 (1.92%) TypeScript
5 2 (1.92%) XAML
6 1 (0.96%) C
6 1 (0.96%) Java
6 1 (0.96%) MATLAB
Qualifications
1 13 (12.50%) SC Cleared
1 13 (12.50%) Security Cleared
2 8 (7.69%) PRINCE2 Certification
3 7 (6.73%) Degree
4 2 (1.92%) Numerate Degree
5 1 (0.96%) DV Cleared
5 1 (0.96%) EMC Certification
Quality Assurance & Compliance
1 2 (1.92%) QA
System Software
1 3 (2.88%) Hyper-V
2 2 (1.92%) Active Directory
2 2 (1.92%) Docker
2 2 (1.92%) VMware Infrastructure
3 1 (0.96%) Firmware
Systems Management
1 2 (1.92%) Kubernetes
1 2 (1.92%) Terraform
2 1 (0.96%) SCCM
2 1 (0.96%) SCOM
Vendors
1 15 (14.42%) Microsoft
2 7 (6.73%) Google
3 6 (5.77%) DoubleClick
3 6 (5.77%) Oracle
4 4 (3.85%) VMware
5 3 (2.88%) Adobe
5 3 (2.88%) Cisco
5 3 (2.88%) EMC
5 3 (2.88%) Facebook
5 3 (2.88%) HP
6 2 (1.92%) Twitter
7 1 (0.96%) Citrix