Period
to 18 September 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 September 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > South East
6 months to
18 Sep 2021
Same period 2020 Same period 2019
Rank 279 249 332
Rank change year-on-year -30 +83 -161
Permanent jobs citing Advertising 180 50 194
As % of all permanent jobs advertised in the South East 1.04% 0.59% 0.75%
As % of the General category 1.96% 1.36% 1.52%
Number of salaries quoted 138 44 169
10th Percentile £38,750 £36,500 £26,250
25th Percentile £42,500 £45,000 £33,750
Median annual salary (50th Percentile) £47,500 £52,500 £45,000
Median % change year-on-year -9.52% +16.67% -10.00%
75th Percentile £53,438 £62,500 £58,250
90th Percentile £65,000 £73,750 £76,000
England median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% +5.77%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Permanent vacancies with a requirement for common skills 9,182 3,671 12,800
As % of all permanent IT jobs advertised in the South East 53.04% 43.47% 49.23%
Number of salaries quoted 5,550 2,848 9,698
10th Percentile £29,310 £30,500 £27,000
25th Percentile £37,500 £37,500 £35,000
Median annual salary (50th Percentile) £50,000 £51,000 £47,500
Median % change year-on-year -1.96% +7.37% -
75th Percentile £67,500 £65,000 £62,500
90th Percentile £78,750 £76,250 £75,000
England median annual salary £57,500 £57,500 £53,000
% change year-on-year - +8.49% +6.00%

Advertising
Job Vacancy Trend in the South East

Job postings citing Advertising as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Advertising in the South East

Advertising
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Advertising in the South East.

Salary trend for Advertising in the South East

Advertising
Salary Histogram in the South East

Salary distribution for jobs citing Advertising in the South East over the 6 months to 18 September 2021.

Salary histogram for Advertising in the South East

Advertising
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the South East region over the 6 months to 18 September 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
West Sussex +53 100 £47,500 -13.64% 4
Thames Valley -66 43 £43,750 -12.50% 12
Berkshire -54 35 £52,500 +5.00% 11
Hampshire -98 19 £55,000 +2.33% 4
Surrey -66 8 £52,500 +2.51% 7
Buckinghamshire -47 6 £41,250 -21.43% 1
Kent -38 4 £28,000 -67.06% 4
East Sussex -31 3 £78,750 +57.50% 2
Oxfordshire -28 2 £60,250 -3.60%
Sussex - 1 £74,000 -
Advertising
England

For the 6 months to 18 September 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Advertising.

1 70 (38.89%) Finance
2 65 (36.11%) SQL Server
3 47 (26.11%) SQL
4 45 (25.00%) Degree
5 38 (21.11%) Social Skills
6 37 (20.56%) Marketing
7 36 (20.00%) Microsoft
7 36 (20.00%) JavaScript
8 35 (19.44%) .NET
9 34 (18.89%) Virtual Team
10 33 (18.33%) SDLC
10 33 (18.33%) UML
10 33 (18.33%) C#
11 29 (16.11%) Agile Software Development
12 28 (15.56%) Team Foundation Server
13 27 (15.00%) Stakeholder Management
14 22 (12.22%) Visual Studio
15 21 (11.67%) Analytical Skills
16 20 (11.11%) Full Stack Development
16 20 (11.11%) ASP.NET
16 20 (11.11%) OO
16 20 (11.11%) Mathematics
16 20 (11.11%) jQuery
17 19 (10.56%) Azure
17 19 (10.56%) Migration
18 18 (10.00%) OOA/OOD
18 18 (10.00%) T-SQL
18 18 (10.00%) Active Listening
18 18 (10.00%) Workshop Facilitation
18 18 (10.00%) Algorithms

Advertising
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (1.11%) Confluence
1 2 (1.11%) IIS
1 2 (1.11%) SharePoint
1 2 (1.11%) SharePoint 2010
2 1 (0.56%) Apache Spark
2 1 (0.56%) MS Exchange
Applications
1 7 (3.89%) Adobe After Effects
1 7 (3.89%) Adobe Illustrator
1 7 (3.89%) Adobe Premiere
1 7 (3.89%) Adobe XD
1 7 (3.89%) InDesign
1 7 (3.89%) Photoshop
2 3 (1.67%) Microsoft Excel
2 3 (1.67%) MS Visio
3 2 (1.11%) Microsoft PowerPoint
3 2 (1.11%) Microsoft Project
4 1 (0.56%) Adobe Creative Suite
4 1 (0.56%) Figma
4 1 (0.56%) Sketch
Business Applications
1 8 (4.44%) Dynamics CRM
Cloud Services
1 19 (10.56%) Azure
2 16 (8.89%) Power Platform
3 5 (2.78%) Microsoft 365
4 2 (1.11%) Amazon S3
4 2 (1.11%) AWS
4 2 (1.11%) GCP
4 2 (1.11%) Google Ads
4 2 (1.11%) Google Analytics
5 1 (0.56%) Akamai
5 1 (0.56%) Azure Active Directory
5 1 (0.56%) Azure Stack
5 1 (0.56%) Dynamics 365
5 1 (0.56%) Facebook Ads
5 1 (0.56%) IaaS
5 1 (0.56%) npm
Communications & Networking
1 2 (1.11%) SSH
2 1 (0.56%) Firewall
2 1 (0.56%) Internet
2 1 (0.56%) SAN
Database & Business Intelligence
1 65 (36.11%) SQL Server
2 15 (8.33%) Power BI
2 15 (8.33%) SQL Server Reporting Services
3 13 (7.22%) SQL Server Integration Services
4 4 (2.22%) Big Data
5 2 (1.11%) SQL Server 2019
6 1 (0.56%) Azure SQL Database
6 1 (0.56%) Data Lake
6 1 (0.56%) NoSQL
6 1 (0.56%) PostgreSQL
6 1 (0.56%) Redis
Development Applications
1 28 (15.56%) Team Foundation Server
2 22 (12.22%) Visual Studio
3 13 (7.22%) Octopus Deploy
4 3 (1.67%) JIRA
5 2 (1.11%) Git (software)
6 1 (0.56%) Bitbucket
6 1 (0.56%) Cypress.io
6 1 (0.56%) Jenkins
6 1 (0.56%) Selenium
6 1 (0.56%) webpack
General
1 70 (38.89%) Finance
2 38 (21.11%) Social Skills
3 37 (20.56%) Marketing
4 21 (11.67%) Analytical Skills
5 16 (8.89%) Pharmaceutical
6 7 (3.89%) Presentation Skills
7 3 (1.67%) Retail
8 2 (1.11%) Electronics
8 2 (1.11%) Law
9 1 (0.56%) Automotive
9 1 (0.56%) Games
9 1 (0.56%) Influencing Skills
9 1 (0.56%) Manufacturing
9 1 (0.56%) Organisational Skills
9 1 (0.56%) Public Sector
9 1 (0.56%) Telecoms
Job Titles
1 50 (27.78%) Developer
2 39 (21.67%) Analyst
3 29 (16.11%) Business Analyst
4 23 (12.78%) Architect
5 17 (9.44%) Full Stack Developer
6 16 (8.89%) Solutions Architect
6 16 (8.89%) Technical Analyst
6 16 (8.89%) Technical Business Analyst
7 15 (8.33%) SQL Developer
8 14 (7.78%) .NET Developer
8 14 (7.78%) .NET Software Developer
8 14 (7.78%) Digital Marketing Manager
8 14 (7.78%) Marketing Manager
8 14 (7.78%) Software Developer
9 11 (6.11%) Senior .NET Developer
9 11 (6.11%) Senior .NET Software Developer
9 11 (6.11%) Senior Developer
9 11 (6.11%) Senior Software Developer
10 10 (5.56%) React Developer
10 10 (5.56%) Senior React Developer
Libraries, Frameworks & Software Standards
1 35 (19.44%) .NET
2 20 (11.11%) ASP.NET
2 20 (11.11%) jQuery
3 17 (9.44%) .NET Framework
4 15 (8.33%) React
5 14 (7.78%) .NET Core
5 14 (7.78%) Entity Framework
6 13 (7.22%) RabbitMQ
7 5 (2.78%) HTML
8 4 (2.22%) CSS
9 3 (1.67%) HTML5
9 3 (1.67%) JSON
9 3 (1.67%) WCF
9 3 (1.67%) XML
10 2 (1.11%) Ajax
10 2 (1.11%) CSS3
10 2 (1.11%) Node.js
10 2 (1.11%) Sass
10 2 (1.11%) Twitter Bootstrap
10 2 (1.11%) XSLT
Miscellaneous
1 34 (18.89%) Virtual Team
2 18 (10.00%) Algorithms
3 13 (7.22%) Greenfield Project
4 8 (4.44%) Self-Motivation
4 8 (4.44%) User Experience
5 6 (3.33%) Social Media
6 4 (2.22%) Driving Licence
7 1 (0.56%) Biotechnology
7 1 (0.56%) Robotics
Operating Systems
1 7 (3.89%) Windows
2 1 (0.56%) Embedded Linux
2 1 (0.56%) Linux
2 1 (0.56%) Windows 10
2 1 (0.56%) Windows Server
Processes & Methodologies
1 33 (18.33%) SDLC
1 33 (18.33%) UML
2 29 (16.11%) Agile Software Development
3 27 (15.00%) Stakeholder Management
4 20 (11.11%) Full Stack Development
4 20 (11.11%) Mathematics
4 20 (11.11%) OO
5 19 (10.56%) Migration
6 18 (10.00%) Active Listening
6 18 (10.00%) OOA/OOD
6 18 (10.00%) Workshop Facilitation
7 17 (9.44%) SEO
8 16 (8.89%) Digital Marketing
8 16 (8.89%) ITIL
8 16 (8.89%) Waterfall
9 15 (8.33%) Business Intelligence
10 14 (7.78%) ArchiMate
10 14 (7.78%) Display Advertising
10 14 (7.78%) Strategic Planning
10 14 (7.78%) SysML
Programming Languages
1 47 (26.11%) SQL
2 36 (20.00%) JavaScript
3 33 (18.33%) C#
4 18 (10.00%) T-SQL
5 3 (1.67%) Java
6 2 (1.11%) PowerShell
6 2 (1.11%) Python
6 2 (1.11%) TypeScript
7 1 (0.56%) C
7 1 (0.56%) C++
7 1 (0.56%) XAML
Qualifications
1 45 (25.00%) Degree
2 6 (3.33%) Numerate Degree
3 3 (1.67%) Master's Degree
4 2 (1.11%) PRINCE2 Certification
5 1 (0.56%) CCNA
5 1 (0.56%) Cisco Certification
5 1 (0.56%) ISEB
5 1 (0.56%) MCSA
5 1 (0.56%) MCSE
5 1 (0.56%) Microsoft Certification
5 1 (0.56%) Security Cleared
Quality Assurance & Compliance
1 2 (1.11%) Accessibility
1 2 (1.11%) QA
2 1 (0.56%) Actionable Recommendations
System Software
1 5 (2.78%) Active Directory
2 3 (1.67%) Docker
2 3 (1.67%) Hyper-V
3 1 (0.56%) Firmware
3 1 (0.56%) Virtual Machines
3 1 (0.56%) VMware Infrastructure
Systems Management
1 3 (1.67%) Kubernetes
2 1 (0.56%) Ansible
2 1 (0.56%) SCCM
Vendors
1 36 (20.00%) Microsoft
2 15 (8.33%) Facebook
3 14 (7.78%) Twitter
4 8 (4.44%) Adobe
5 6 (3.33%) Oracle
5 6 (3.33%) Workday
6 3 (1.67%) Cisco
7 2 (1.11%) Google
7 2 (1.11%) VMware
8 1 (0.56%) Apple
8 1 (0.56%) Citrix
8 1 (0.56%) DevExpress
8 1 (0.56%) HP
8 1 (0.56%) Mercator