The median annual salary for a Marketing Analyst was £37,500 in advertised job vacancies during the 3 months to 22 June 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Analyst
UK
3 months to
22 Jun 2017
Same period 2016 Same period 2015
Rank 824 874 886
Rank change year-on-year +50 +12  
Permanent jobs requiring a Marketing Analyst 50 73 102
As % of all permanent IT jobs advertised in the UK 0.056% 0.074% 0.092%
As % of the Job Titles category 0.059% 0.077% 0.095%
Number of salaries quoted 37 54 92
Median salary £37,500 £40,000 £37,500
Median salary % change year-on-year -6.25% +6.66%  
90% offered a salary of more than £27,100 £26,500 £30,000
10% offered a salary of more than £54,000 £53,000 £61,500
UK excluding London median salary £30,250 £37,500 £40,000
% change year-on-year -19.33% -6.25%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 85218 95218 107157
As % of all permanent IT job vacancies advertised in the UK 95.94% 96.54% 96.61%
Number of salaries quoted 69700 80264 88299
Median salary £46,000 £47,000 £45,000
Median salary % change year-on-year -2.12% +4.44%  
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £73,000 £70,000 £71,500
UK excluding London median salary £42,500 £41,000 £40,000
% change year-on-year +3.65% +2.50%  

Marketing Analyst
Job Vacancy Trend

The job posting trend of jobs advertised that featured Marketing Analyst in the job title.

Job vacancy trend for Marketing Analyst in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst.

Salary trend for Marketing Analyst in the UK

Marketing Analyst
Salary Histogram

The salary distribution of IT jobs citing Marketing Analyst over the 3 months to 22 June 2017.

Salary histogram for Marketing Analyst in the UK

Marketing Analyst
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 22 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 49 £37,500 -6.25% 10
London +17 21 £40,500 -4.70% 5
East Midlands +27 6 £30,000 +3.44%
West Midlands +21 6 £40,750 +53.77% 1
South East +28 5 £30,000 -25.00%
Leicestershire +13 5 £35,000 +20.68%
Manchester - 5 £27,500 - 1
North West - 5 £27,500 - 1
City of London +24 4 £41,250 +26.92%
Warwickshire - 4 £41,500 -
Kent - 3 £27,500 -
South West - 3 £39,375 - 1
Nuneaton - 3 £41,500 -
Yorkshire +3 2 £24,500 -34.66% 1
Tunbridge Wells - 2 £27,500 -
Berkshire +27 1 - -
Scotland +11 1 - -
Leicester +8 1 £35,000 +48.93%
North Yorkshire -3 1 £21,500 -42.66%
East of England -3 1 £50,000 +11.11% 1
Buckinghamshire -6 1 £48,500 +38.57%
Edinburgh -10 1 - -
West End of London - 1 £40,500 - 1
Devon - 1 - -
Dorset - 1 £38,750 -
Gloucestershire - 1 £40,000 -
Birmingham - 1 £28,000 - 1
South Yorkshire - 1 £27,500 -
Northamptonshire - 1 £25,000 -
Harrogate - 1 £21,500 -

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 22 June 2017, Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Analyst in the job title.

1 134 (100.00%) Marketing
2 91 (67.91%) SQL
3 75 (55.97%) Analytical Skills
4 58 (43.28%) Analytics
5 47 (35.07%) SAS
6 41 (30.60%) Actionable Insight
7 35 (26.12%) Microsoft Excel
8 31 (23.13%) CRM
8 31 (23.13%) Finance
9 29 (21.64%) Microsoft
9 29 (21.64%) Degree
10 27 (20.15%) Data Analysis
11 25 (18.66%) SPSS
12 22 (16.42%) SEO
13 21 (15.67%) Advertising
13 21 (15.67%) Marketing Analytics
13 21 (15.67%) R
14 19 (14.18%) Python
15 17 (12.69%) Marketing Strategy
16 15 (11.19%) Adobe
16 15 (11.19%) E-Commerce
16 15 (11.19%) Statistics
17 14 (10.45%) Google
17 14 (10.45%) Google Analytics
18 13 (9.70%) Digital Marketing
18 13 (9.70%) Business Analysis
18 13 (9.70%) Data Analytics
18 13 (9.70%) Adobe Analytics
18 13 (9.70%) Tableau
19 12 (8.96%) Spotfire

Marketing Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 47 (35.07%) SAS
2 2 (1.49%) CMS
2 2 (1.49%) Sitecore CMS
Applications
1 35 (26.12%) Microsoft Excel
2 25 (18.66%) SPSS
3 7 (5.22%) Microsoft Office
4 6 (4.48%) Microsoft PowerPoint
5 2 (1.49%) EViews
5 2 (1.49%) Stata
6 1 (0.75%) SPSS Modeler
Business Applications
1 3 (2.24%) Dynamics CRM
1 3 (2.24%) SAP Oil and Gas
2 2 (1.49%) Eloqua
2 2 (1.49%) FastStats
3 1 (0.75%) Adobe Campaign
3 1 (0.75%) Eikon
3 1 (0.75%) Salesforce.com CRM
3 1 (0.75%) Unica
Cloud Services
1 14 (10.45%) Google Analytics
2 13 (9.70%) Adobe Analytics
3 1 (0.75%) AdWords
Communications & Networking
1 1 (0.75%) Internet
Database & Business Intelligence
1 12 (8.96%) Spotfire
2 11 (8.21%) SQL Server
3 9 (6.72%) Data Mining
4 8 (5.97%) SAS Enterprise Guide
5 5 (3.73%) Data Warehouse
6 4 (2.99%) Relational Database
7 2 (1.49%) Oracle Database
7 2 (1.49%) Power BI
7 2 (1.49%) QlikView
7 2 (1.49%) SQL Server Reporting Services
8 1 (0.75%) DB2
8 1 (0.75%) GIS
8 1 (0.75%) MySQL
8 1 (0.75%) PostgreSQL
8 1 (0.75%) SAS Enterprise Miner
8 1 (0.75%) SQL Server Integration Services
Development Applications
1 2 (1.49%) JIRA
General
1 134 (100.00%) Marketing
2 31 (23.13%) Finance
3 21 (15.67%) Advertising
4 11 (8.21%) Retail
5 8 (5.97%) Automotive
6 4 (2.99%) Manufacturing
7 3 (2.24%) Electronics
7 3 (2.24%) Games
7 3 (2.24%) Telecoms
8 2 (1.49%) Legal
9 1 (0.75%) Arabic Language
9 1 (0.75%) Digital Economy
Libraries, Frameworks & Software Standards
1 2 (1.49%) HTML
2 1 (0.75%) MDX
Miscellaneous
1 75 (55.97%) Analytical Skills
2 9 (6.72%) User Experience
3 8 (5.97%) New Media
4 7 (5.22%) Social Media
5 3 (2.24%) Management Information System
6 2 (1.49%) FMCG
7 1 (0.75%) Computer Science
7 1 (0.75%) Data Structures
7 1 (0.75%) Derivative
7 1 (0.75%) Digital TV
7 1 (0.75%) Enterprise Software
7 1 (0.75%) Fixed Income
7 1 (0.75%) Mobile App
Processes & Methodologies
1 58 (43.28%) Analytics
2 41 (30.60%) Actionable Insight
3 31 (23.13%) CRM
4 27 (20.15%) Data Analysis
5 22 (16.42%) SEO
6 21 (15.67%) Marketing Analytics
7 17 (12.69%) Marketing Strategy
8 15 (11.19%) E-Commerce
8 15 (11.19%) Statistics
9 13 (9.70%) Business Analysis
9 13 (9.70%) Data Analytics
9 13 (9.70%) Digital Marketing
10 11 (8.21%) B2B
10 11 (8.21%) Campaign Analysis
11 10 (7.46%) B2B Marketing
11 10 (7.46%) B2C
11 10 (7.46%) Statistical Modelling
12 9 (6.72%) Campaign Management
12 9 (6.72%) Econometric Modelling
12 9 (6.72%) Visualisation
Programming Languages
1 91 (67.91%) SQL
2 21 (15.67%) R
3 19 (14.18%) Python
4 12 (8.96%) VBA
5 2 (1.49%) MATLAB
6 1 (0.75%) PL/SQL
6 1 (0.75%) T-SQL
Qualifications
1 29 (21.64%) Degree
2 7 (5.22%) Numerate Degree
3 4 (2.99%) ISEB
4 2 (1.49%) Master's Degree
5 1 (0.75%) MBA
Quality Assurance & Compliance
1 6 (4.48%) Data Quality
2 2 (1.49%) QA
3 1 (0.75%) Actionable Recommendations
3 1 (0.75%) MiFID
Vendors
1 29 (21.64%) Microsoft
2 15 (11.19%) Adobe
3 14 (10.45%) Google
4 13 (9.70%) Tableau
5 8 (5.97%) SAP
6 6 (4.48%) Salesforce.com
7 5 (3.73%) DoubleClick
7 5 (3.73%) Facebook
8 4 (2.99%) Oracle
8 4 (2.99%) Twitter
9 2 (1.49%) Salesforce Marketing Cloud
9 2 (1.49%) Sitecore
10 1 (0.75%) Marketo
10 1 (0.75%) Progress
10 1 (0.75%) Siebel
10 1 (0.75%) Sybase
London
Computer Futures
Salary: competitive
Posted: 11 hours ago
Manchester, Lancashire
Adria Solutions Ltd
Salary: £20000 - £25000 per annum
Posted: Yesterday
London
Energize Recruitment Solutions Ltd
Salary: £45000 - £55000 per annum + Excellent Benefits Package
Posted: Yesterday
Leeds, Yorkshire
Sky Betting and Gaming
Posted: Yesterday
London
Aquent
Salary: £30000 - £35000 per annum + Bonus & Benefits
Posted: Yesterday
North London
Understanding Recruitment
Salary: £40000 - £46000 per annum + Execllent Benefits
Posted: 3 days ago
Central London / West End
myBench Ltd
Salary: From £40,000 to £45,000 per annum
Posted: 3 days ago
Welwyn Garden City, Hertfordshire
TLP Consultancy Ltd.
Salary: £25000 - £27000 per annum + + benefits
Posted: 2 days ago
Birmingham
The Bridge Ltd
Salary: Benefits
Posted: 6 days ago