The median annual salary for a Marketing Analyst was £42,500 in advertised job vacancies during the 3 months to 25 March 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Marketing Analyst
UK
Rank 781 886 873
Rank change year-on-year +105 -13  
Permanent jobs requiring a Marketing Analyst 86 78 83
As % of all permanent IT jobs advertised in the UK 0.10% 0.076% 0.078%
As % of the Job Titles category 0.11% 0.078% 0.081%
Number of salaries quoted 76 66 80
Median salary £42,500 £35,000 £40,000
Median salary % change year-on-year +21.42% -12.50%  
90% offered a salary of more than £29,750 £28,000 £27,450
10% offered a salary of more than £60,000 £50,000 £50,000
UK excluding London median salary £40,000 £28,500 £40,000
% change year-on-year +40.35% -28.75%  

The next table is for comparison with the above and includes summary statistics for all job roles in permanent job vacancies. Most job vacancies include a discernible job title. As such, the figures in the first row provide an indication of the number of permanent jobs in our overall sample.

IT Job Roles
UK
Permanent job vacancies with a job title containing a recognized job role 81759 99530 102645
As % of all permanent IT job vacancies advertised in the UK 96.26% 96.36% 96.63%
Number of salaries quoted 67832 83314 83806
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £27,500 £27,500 £26,500
10% offered a salary of more than £72,500 £70,000 £70,000
UK excluding London median salary £42,000 £41,500 £40,000
% change year-on-year +1.20% +3.75%  

Marketing Analyst
Job Vacancy Trend

The job posting trend of jobs advertised that featured Marketing Analyst in the job title.

Job vacancy trend for Marketing Analyst in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst.

Salary trend for Marketing Analyst in the UK

Marketing Analyst
Salary Histogram

The salary distribution of IT jobs citing Marketing Analyst over the 3 months to 25 March 2017.

Salary histogram for Marketing Analyst in the UK

Marketing Analyst
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the UK over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +97 83 £42,500 +21.42% 10
London +66 34 £50,000 +25.00% 6
West Midlands +45 17 £40,000 +50.94%
Warwickshire - 16 £40,000 -
South East +81 11 £27,500 -3.50%
East Midlands +13 11 £42,500 +54.54% 3
Nuneaton - 10 £39,750 -
Nottingham +15 7 £42,500 +51.78% 1
Nottinghamshire +12 7 £42,500 +51.78% 1
City of London +50 6 £50,000 +42.85% 1
Kent +23 6 £27,500 -3.50%
Tunbridge Wells - 6 £27,500 -
South West +11 4 £40,550 +11.86%
Leicestershire -8 4 - - 2
East of England +26 3 £40,000 +3.55%
Edinburgh - 3 £31,250 -
Scotland - 3 £31,250 -
West Sussex - 3 £45,000 -
West Yorkshire +29 2 £27,750 -
Yorkshire +22 2 £27,750 -26.00%
Bristol - 2 £40,000 -
Dorset - 2 £41,100 -
Poole - 2 £41,100 -
Leeds +17 1 £31,500 -
Cheshire +5 1 - -
Norfolk -11 1 £37,500 +37.61%
North West -16 1 - - 1
Norwich -20 1 £37,500 +37.61%
Keighley - 1 £24,000 -
Southampton - 1 - -

Marketing Analyst Skill Set
Top 30 Related IT Skills

For the 6 months to 25 March 2017, Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Analyst in the job title.

1 156 (100.00%) Marketing
2 100 (64.10%) SQL
3 85 (54.49%) Analytical Skills
4 64 (41.03%) Analytics
5 53 (33.97%) SAS
6 42 (26.92%) Actionable Insight
7 37 (23.72%) R
8 34 (21.79%) CRM
9 33 (21.15%) SPSS
10 32 (20.51%) Python
11 31 (19.87%) Degree
12 28 (17.95%) Data Analysis
13 27 (17.31%) Finance
14 26 (16.67%) Google
14 26 (16.67%) Google Analytics
14 26 (16.67%) Digital Marketing
14 26 (16.67%) Tableau
15 23 (14.74%) Microsoft
16 21 (13.46%) Statistical Modelling
16 21 (13.46%) MS Excel
17 19 (12.18%) Marketing Analytics
18 18 (11.54%) Data Analytics
18 18 (11.54%) Campaign Analysis
19 17 (10.90%) E-Commerce
20 16 (10.26%) Advertising
20 16 (10.26%) SEO
20 16 (10.26%) Marketing Strategy
21 15 (9.62%) Retail
22 14 (8.97%) Statistics
22 14 (8.97%) Database Marketing

Marketing Analyst Skill Set
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 53 (33.97%) SAS
2 1 (0.64%) CMS
2 1 (0.64%) Sitecore CMS
Applications
1 33 (21.15%) SPSS
2 21 (13.46%) MS Excel
3 9 (5.77%) MS PowerPoint
4 5 (3.21%) MS Office
5 2 (1.28%) EViews
5 2 (1.28%) SPSS Modeler
5 2 (1.28%) Stata
Business Applications
1 6 (3.85%) FastStats
2 5 (3.21%) WebTrends
3 4 (2.56%) SAP Oil and Gas
4 2 (1.28%) Dynamics CRM
5 1 (0.64%) Raiser's Edge
Cloud Services
1 26 (16.67%) Google Analytics
2 13 (8.33%) Adobe Analytics
3 1 (0.64%) AdWords
3 1 (0.64%) Veeva
Communications & Networking
1 1 (0.64%) HTTP
Database & Business Intelligence
1 12 (7.69%) SAS Enterprise Guide
2 11 (7.05%) Spotfire
3 9 (5.77%) SQL Server
4 8 (5.13%) Data Mining
5 4 (2.56%) Big Data
6 2 (1.28%) BusinessObjects
7 1 (0.64%) Data Warehouse
7 1 (0.64%) MySQL
7 1 (0.64%) QlikView
7 1 (0.64%) Relational Database
7 1 (0.64%) SQL Server Integration Services
7 1 (0.64%) SQL Server Reporting Services
Development Applications
1 2 (1.28%) JIRA
2 1 (0.64%) Visual Website Optimizer
General
1 156 (100.00%) Marketing
2 27 (17.31%) Finance
3 16 (10.26%) Advertising
4 15 (9.62%) Retail
5 7 (4.49%) Automotive
6 6 (3.85%) Telecoms
7 4 (2.56%) Electronics
7 4 (2.56%) Manufacturing
8 1 (0.64%) Games
8 1 (0.64%) Pharmaceutical
8 1 (0.64%) Publishing
Libraries, Frameworks & Software Standards
1 1 (0.64%) COM
1 1 (0.64%) D3.js
Miscellaneous
1 85 (54.49%) Analytical Skills
2 9 (5.77%) User Experience
3 8 (5.13%) New Media
4 4 (2.56%) Social Media
5 3 (1.92%) Driving Licence
5 3 (1.92%) FMCG
6 2 (1.28%) Algorithms
6 2 (1.28%) Data Structures
7 1 (0.64%) Computer Science
7 1 (0.64%) Digital TV
7 1 (0.64%) Enterprise Software
7 1 (0.64%) Management Information System
Processes & Methodologies
1 64 (41.03%) Analytics
2 42 (26.92%) Actionable Insight
3 34 (21.79%) CRM
4 28 (17.95%) Data Analysis
5 26 (16.67%) Digital Marketing
6 21 (13.46%) Statistical Modelling
7 19 (12.18%) Marketing Analytics
8 18 (11.54%) Campaign Analysis
8 18 (11.54%) Data Analytics
9 17 (10.90%) E-Commerce
10 16 (10.26%) Marketing Strategy
10 16 (10.26%) SEO
11 14 (8.97%) Database Marketing
11 14 (8.97%) Statistics
12 13 (8.33%) B2B
13 10 (6.41%) B2B Marketing
13 10 (6.41%) B2C
13 10 (6.41%) Business Analysis
13 10 (6.41%) Direct Marketing
13 10 (6.41%) Statistical Analysis
Programming Languages
1 100 (64.10%) SQL
2 37 (23.72%) R
3 32 (20.51%) Python
4 14 (8.97%) VBA
5 2 (1.28%) MATLAB
6 1 (0.64%) C#
Qualifications
1 31 (19.87%) Degree
2 2 (1.28%) ISEB
3 1 (0.64%) MBA
Quality Assurance & Compliance
1 3 (1.92%) Data Quality
2 2 (1.28%) QA
3 1 (0.64%) Actionable Recommendations
Vendors
1 26 (16.67%) Google
1 26 (16.67%) Tableau
2 23 (14.74%) Microsoft
3 13 (8.33%) Adobe
4 7 (4.49%) SAP
5 6 (3.85%) Salesforce.com
6 5 (3.21%) DoubleClick
6 5 (3.21%) Omniture
6 5 (3.21%) Remedy
7 2 (1.28%) Marketo
7 2 (1.28%) Optimizely
8 1 (0.64%) Facebook
8 1 (0.64%) Maxymiser
8 1 (0.64%) Progress
8 1 (0.64%) Qubit
8 1 (0.64%) Sitecore
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Salary: £45000 - £55000 per annum + Excellent Benefits Package
Posted: Yesterday
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Salary: £30000 - £34000 per annum + Execllent Benefits
Posted: 5 days ago
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