Marketing Analyst
UK
The median Marketing Analyst salary in the UK is £80,000 per year, according to job vacancies posted during the 6 months leading to 31 May 2025.
The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 31 May 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 696 | 886 | 901 |
| Rank change year-on-year | +190 | +15 | +303 |
| Permanent jobs requiring a Marketing Analyst | 6 | 21 | 67 |
| As % of all permanent jobs advertised in the UK | 0.011% | 0.020% | 0.070% |
| As % of the Job Titles category | 0.012% | 0.021% | 0.077% |
| Number of salaries quoted | 6 | 14 | 52 |
| 10th Percentile | £40,375 | £38,950 | - |
| 25th Percentile | £50,250 | £40,313 | £35,500 |
| Median annual salary (50th Percentile) | £80,000 | £58,750 | £41,250 |
| Median % change year-on-year | +36.17% | +42.42% | -7.82% |
| 75th Percentile | £92,500 | £76,250 | £54,063 |
| 90th Percentile | £95,000 | £81,250 | £57,931 |
| UK excluding London median annual salary | £43,250 | £58,750 | £39,000 |
| % change year-on-year | -26.38% | +50.64% | +5.08% |
All Permanent IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in the UK with a recognized job title | 50,444 | 98,297 | 87,491 |
| % of permanent jobs with a recognized job title | 90.33% | 94.81% | 91.34% |
| Number of salaries quoted | 26,384 | 69,991 | 55,965 |
| 10th Percentile | £28,750 | £28,500 | £32,500 |
| 25th Percentile | £40,748 | £38,500 | £45,000 |
| Median annual salary (50th Percentile) | £55,000 | £52,500 | £60,000 |
| Median % change year-on-year | +4.76% | -12.50% | - |
| 75th Percentile | £73,750 | £70,000 | £80,000 |
| 90th Percentile | £95,000 | £90,000 | £100,000 |
| UK excluding London median annual salary | £51,000 | £50,000 | £53,500 |
| % change year-on-year | +2.00% | -6.54% | +6.49% |
Marketing Analyst
Job Vacancy Trend
Job postings that featured Marketing Analyst in the job title as a proportion of all IT jobs advertised.
Marketing Analyst
Salary Trend
3-month moving average salary quoted in jobs citing Marketing Analyst.
Marketing Analyst
Salary Histogram
Salary distribution for jobs citing Marketing Analyst over the 6 months to 31 May 2025.
Marketing Analyst
Top 7 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the UK over the 6 months to 31 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +156 | 6 | £80,000 | +36.17% | 17 |
| London | +104 | 4 | £85,000 | +47.83% | 13 |
| UK excluding London | +169 | 2 | £43,250 | -26.38% | 4 |
| Work from Home | +114 | 1 | £42,500 | -5.56% | 3 |
| Midlands | +64 | 1 | £42,500 | -2.86% | |
| East of England | +46 | 1 | £44,000 | -43.23% | |
| East Midlands | +43 | 1 | £42,500 | -10.53% |
Marketing Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities
For the 6 months to 31 May 2025, Marketing Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Marketing Analyst in the job title.
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Marketing Analyst Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: