Period
to 22 November 2017

The median annual salary for a Marketing Analyst was £41,500 in advertised job vacancies during the 6 months to 22 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Analyst
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 1058 1065 1123
Rank change year-on-year +7 +58 +30
Permanent jobs requiring a Marketing Analyst 124 160 186
As % of all permanent IT jobs advertised in the UK 0.069% 0.084% 0.086%
As % of the Job Titles category 0.072% 0.087% 0.089%
Number of salaries quoted 103 120 144
UK median annual salary £41,500 £37,500 £35,500
Median salary % change year-on-year +10.67% +5.63% -8.97%
10th Percentile £27,100 £25,225 £21,500
90th Percentile £86,000 £52,500 £53,875
UK excluding London median annual salary £40,000 £37,250 £32,500
% change year-on-year +7.38% +14.62% -13.33%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 173015 183533 208123
% of permanent IT jobs with a recognized job title 95.80% 96.49% 96.46%
Number of salaries quoted 138825 153627 172837
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

Marketing Analyst
Job Vacancy Trend

Job postings that featured Marketing Analyst in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing Analyst in the UK

Marketing Analyst
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analyst.

Salary trend for Marketing Analyst in the UK

Marketing Analyst
Salary Histogram

The salary distribution of IT jobs citing Marketing Analyst over the 6 months to 22 November 2017.

Salary histogram for Marketing Analyst in the UK

Marketing Analyst
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 119 £41,500 +10.67% 11
London +22 71 £55,000 +39.24% 7
UK excluding London -21 51 £40,000 +7.38% 4
Midlands +29 29 £40,000 +15.94% 1
West Midlands +22 26 £40,000 +33.33%
South East +8 9 £32,500 +8.33% 1
East of England +13 7 £38,000 -1.94% 1
East Midlands +19 3 £32,500 -5.80% 1
Scotland -15 3 - -
North West -18 3 £26,250 -21.05%
North of England -20 3 £26,250 -40.00%

Marketing Analyst Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 22 November 2017, Marketing Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Marketing Analyst in the job title.

1 124 (100.00%) Marketing
2 85 (68.55%) Analytics
3 68 (54.84%) Analytical Skills
4 52 (41.94%) SQL
5 42 (33.87%) SAS
6 38 (30.65%) Degree
7 37 (29.84%) Microsoft Excel
8 35 (28.23%) CRM
9 33 (26.61%) Actionable Insight
10 30 (24.19%) Digital Marketing
11 29 (23.39%) Google
12 27 (21.77%) Google Analytics
13 21 (16.94%) Business Intelligence
14 20 (16.13%) Adobe
14 20 (16.13%) Python
14 20 (16.13%) SPSS
14 20 (16.13%) R
15 19 (15.32%) Web Analytics
15 19 (15.32%) Data Analysis
16 18 (14.52%) Salesforce.com
16 18 (14.52%) SEO
16 18 (14.52%) E-Commerce
16 18 (14.52%) Marketing Analytics
17 17 (13.71%) Campaign Management
17 17 (13.71%) Oracle
18 16 (12.90%) Statistics
19 15 (12.10%) SAS Enterprise Guide
19 15 (12.10%) Marketing Automation
19 15 (12.10%) Stakeholder Management
19 15 (12.10%) Finance

Marketing Analyst Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (33.87%) SAS
2 2 (1.61%) Adobe Experience Manager
3 1 (0.81%) CMS
Applications
1 37 (29.84%) Microsoft Excel
2 20 (16.13%) SPSS
3 11 (8.87%) Microsoft PowerPoint
4 10 (8.06%) Microsoft Office
5 1 (0.81%) SPSS Modeler
Business Applications
1 10 (8.06%) Dynamics CRM
2 4 (3.23%) Eloqua
2 4 (3.23%) FastStats
2 4 (3.23%) Unica
3 3 (2.42%) Adobe Campaign
4 1 (0.81%) Sprinklr
4 1 (0.81%) WebTrends
Cloud Services
1 27 (21.77%) Google Analytics
2 12 (9.68%) Adobe Analytics
3 3 (2.42%) AdWords
4 1 (0.81%) Responsys
Communications & Networking
1 2 (1.61%) Internet
2 1 (0.81%) DNS
Database & Business Intelligence
1 15 (12.10%) SAS Enterprise Guide
2 9 (7.26%) SQL Server
3 7 (5.65%) BusinessObjects
4 6 (4.84%) Data Mining
4 6 (4.84%) Power BI
4 6 (4.84%) SAS Enterprise Miner
5 4 (3.23%) BusinessObjects Dashboards
5 4 (3.23%) Hadoop
5 4 (3.23%) PowerPivot
5 4 (3.23%) SQL Server Reporting Services
6 3 (2.42%) Big Data
6 3 (2.42%) Oracle Reports
6 3 (2.42%) QlikView
6 3 (2.42%) Relational Database
7 2 (1.61%) Oracle Database
8 1 (0.81%) Mixpanel
8 1 (0.81%) MS Access
8 1 (0.81%) Oracle BI EE
8 1 (0.81%) SAS EBI
General
1 124 (100.00%) Marketing
2 15 (12.10%) Advertising
2 15 (12.10%) Finance
3 14 (11.29%) Retail
4 5 (4.03%) Manufacturing
5 4 (3.23%) Legal
6 2 (1.61%) Arabic Language
6 2 (1.61%) Electronics
6 2 (1.61%) Telecoms
7 1 (0.81%) Digital Economy
7 1 (0.81%) French Language
7 1 (0.81%) Japanese Language
7 1 (0.81%) Law
7 1 (0.81%) Mandarin Language
7 1 (0.81%) Spanish Language
Libraries, Frameworks & Software Standards
1 11 (8.87%) HTML
2 6 (4.84%) CSS
3 2 (1.61%) Ajax
4 1 (0.81%) .NET
4 1 (0.81%) MDX
Miscellaneous
1 68 (54.84%) Analytical Skills
2 7 (5.65%) Social Media
3 6 (4.84%) User Experience
4 5 (4.03%) Augmented Reality
5 3 (2.42%) Analytical Mindset
6 2 (1.61%) Digital Media
6 2 (1.61%) Management Information System
6 2 (1.61%) Mobile App
7 1 (0.81%) Blog
7 1 (0.81%) Computer Science
7 1 (0.81%) Enterprise Software
7 1 (0.81%) EPoS
7 1 (0.81%) FMCG
7 1 (0.81%) Marketing Technology
Operating Systems
1 1 (0.81%) Linux
1 1 (0.81%) Unix
Processes & Methodologies
1 85 (68.55%) Analytics
2 35 (28.23%) CRM
3 33 (26.61%) Actionable Insight
4 30 (24.19%) Digital Marketing
5 21 (16.94%) Business Intelligence
6 19 (15.32%) Data Analysis
6 19 (15.32%) Web Analytics
7 18 (14.52%) E-Commerce
7 18 (14.52%) Marketing Analytics
7 18 (14.52%) SEO
8 17 (13.71%) Campaign Management
9 16 (12.90%) Statistics
10 15 (12.10%) Marketing Automation
10 15 (12.10%) Stakeholder Management
11 14 (11.29%) Business Analysis
11 14 (11.29%) Data Analytics
12 13 (10.48%) Project Management
12 13 (10.48%) Visualisation
13 12 (9.68%) Mathematics
13 12 (9.68%) SDLC
Programming Languages
1 52 (41.94%) SQL
2 20 (16.13%) Python
2 20 (16.13%) R
3 10 (8.06%) VBA
4 4 (3.23%) JavaScript
5 2 (1.61%) T-SQL
6 1 (0.81%) PHP
6 1 (0.81%) Scala
Qualifications
1 38 (30.65%) Degree
2 10 (8.06%) Numerate Degree
3 2 (1.61%) ISEB
4 1 (0.81%) ACCA
4 1 (0.81%) CIMA
4 1 (0.81%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 5 (4.03%) QA
2 2 (1.61%) Data Quality
3 1 (0.81%) Actionable Recommendations
3 1 (0.81%) SLA
Systems Management
1 2 (1.61%) Systems Management Server (SMS)
Vendors
1 29 (23.39%) Google
2 20 (16.13%) Adobe
3 18 (14.52%) Salesforce.com
4 17 (13.71%) Oracle
5 12 (9.68%) SAP
6 10 (8.06%) Microsoft
6 10 (8.06%) Siebel
7 9 (7.26%) Facebook
8 8 (6.45%) Marketo
9 6 (4.84%) Twitter
10 5 (4.03%) Coremetrics
11 4 (3.23%) Salesforce Marketing Cloud
11 4 (3.23%) Tableau
12 3 (2.42%) Alterian
12 3 (2.42%) DoubleClick
12 3 (2.42%) IBM
13 2 (1.61%) Omniture
13 2 (1.61%) Qubit
13 2 (1.61%) Sitecore
13 2 (1.61%) Teradata