Period
to 6 June 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 6 June 2020 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK
6 months to
6 Jun 2020
Same period 2019 Same period 2018
Rank 844 1025 1122
Rank change year-on-year +181 +97 +5
Permanent jobs citing Google Tag Manager 28 74 85
As % of all permanent jobs advertised in the UK 0.032% 0.051% 0.049%
As % of the Cloud Services category 0.092% 0.18% 0.21%
Number of salaries quoted 24 67 73
Median annual salary £45,000 £42,000 £37,500
Median salary % change year-on-year +7.14% +12.00% -1.32%
10th Percentile £30,950 £31,250 £29,000
90th Percentile £61,250 £56,250 £58,500
UK excluding London median annual salary £35,000 £37,500 £35,000
% change year-on-year -6.67% +7.14% +16.67%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 30,590 41,379 40,881
As % of all permanent IT jobs advertised in the UK 35.34% 28.77% 23.62%
Number of salaries quoted 24,807 33,405 33,306
Median annual salary £56,832 £55,000 £52,500
Median salary % change year-on-year +3.33% +4.76% +5.00%
10th Percentile £31,250 £30,750 £29,750
90th Percentile £92,500 £87,500 £83,750
UK excluding London median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% +3.45%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a proportion of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

3-month moving average salary quoted in jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

Salary distribution for jobs citing Google Tag Manager over the 6 months to 6 June 2020.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 6 June 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +185 28 £45,000 +7.14% 3
London +120 17 £52,500 +16.67% 2
UK excluding London +172 11 £35,000 -6.67% 1
South East +116 8 £34,500 -8.00% 1
North of England +112 1 £45,000 +7.14%
Midlands +92 1 £45,000 +28.57%
South West +82 1 £24,000 -26.15%
North West +66 1 £45,000 +7.14%
West Midlands - 1 £45,000 -

For the 6 months to 6 June 2020, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Tag Manager.

1 28 (100.00%) Google
2 25 (89.29%) Analytics
3 23 (82.14%) Google Analytics
4 14 (50.00%) JavaScript
5 13 (46.43%) Marketing
6 12 (42.86%) SEO
7 10 (35.71%) HTML
8 9 (32.14%) CSS
8 9 (32.14%) User Experience
9 8 (28.57%) Digital Marketing
10 7 (25.00%) Adobe
10 7 (25.00%) Digital Analytics
11 6 (21.43%) Project Management
11 6 (21.43%) CMS
11 6 (21.43%) Web Analytics
11 6 (21.43%) Analytical Skills
12 5 (17.86%) Agile Software Development
12 5 (17.86%) Business Intelligence
13 4 (14.29%) Microsoft Excel
13 4 (14.29%) CRM
13 4 (14.29%) PHP
13 4 (14.29%) SQL
13 4 (14.29%) React
13 4 (14.29%) HubSpot
13 4 (14.29%) jQuery
13 4 (14.29%) Drupal
13 4 (14.29%) Sitecore
13 4 (14.29%) HTML5
14 3 (10.71%) Node.js
14 3 (10.71%) Adobe Analytics

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (21.43%) CMS
2 4 (14.29%) Drupal
3 3 (10.71%) Joomla!
3 3 (10.71%) WordPress
4 2 (7.14%) Sitecore CMS
Applications
1 4 (14.29%) Microsoft Excel
2 3 (10.71%) Adobe XD
Business Applications
1 3 (10.71%) Magento
Cloud Services
1 23 (82.14%) Google Analytics
2 3 (10.71%) Adobe Analytics
2 3 (10.71%) Power Platform
3 2 (7.14%) Azure
3 2 (7.14%) GCP
Communications & Networking
1 3 (10.71%) DNS
Database & Business Intelligence
1 3 (10.71%) MySQL
1 3 (10.71%) Power BI
2 2 (7.14%) BigQuery
Development Applications
1 3 (10.71%) Visual Website Optimizer
2 2 (7.14%) Git (software)
2 2 (7.14%) Jenkins
2 2 (7.14%) JIRA
General
1 13 (46.43%) Marketing
2 3 (10.71%) Finance
3 2 (7.14%) Advertising
4 1 (3.57%) Retail
Job Titles
1 10 (35.71%) Analyst
2 7 (25.00%) Developer
3 5 (17.86%) Analytics Manager
3 5 (17.86%) Digital Analyst
3 5 (17.86%) Full Stack Developer
4 3 (10.71%) Web Manager
5 2 (7.14%) Junior
5 2 (7.14%) Junior Developer
5 2 (7.14%) Node.js Developer
5 2 (7.14%) Performance Analyst
5 2 (7.14%) Senior Analyst
5 2 (7.14%) Senior Performance Analyst
5 2 (7.14%) Web Analyst
5 2 (7.14%) Website Manager
6 1 (3.57%) C# .NET Developer
6 1 (3.57%) Full Stack Web Developer
6 1 (3.57%) Junior WordPress Developer
6 1 (3.57%) PHP Web Developer
6 1 (3.57%) SEO Developer
6 1 (3.57%) WordPress Developer
Libraries, Frameworks & Software Standards
1 10 (35.71%) HTML
2 9 (32.14%) CSS
3 4 (14.29%) HTML5
3 4 (14.29%) jQuery
3 4 (14.29%) React
4 3 (10.71%) AngularJS
4 3 (10.71%) Backbone.js
4 3 (10.71%) CSS3
4 3 (10.71%) Node.js
4 3 (10.71%) Vue.js
5 2 (7.14%) LESS
5 2 (7.14%) RESTful
5 2 (7.14%) Web Services
6 1 (3.57%) .NET
6 1 (3.57%) .NET Framework
6 1 (3.57%) ASP.NET
6 1 (3.57%) ASP.NET MVC
6 1 (3.57%) Entity Framework
6 1 (3.57%) JSON
6 1 (3.57%) Regular Expression
Miscellaneous
1 9 (32.14%) User Experience
2 6 (21.43%) Analytical Skills
3 2 (7.14%) Marketing Technology
3 2 (7.14%) Social Media
4 1 (3.57%) Analytical Mindset
4 1 (3.57%) Mobile App
4 1 (3.57%) Tandem
Operating Systems
1 1 (3.57%) Android
1 1 (3.57%) Apple iOS
Processes & Methodologies
1 25 (89.29%) Analytics
2 12 (42.86%) SEO
3 8 (28.57%) Digital Marketing
4 7 (25.00%) Digital Analytics
5 6 (21.43%) Project Management
5 6 (21.43%) Web Analytics
6 5 (17.86%) Agile Software Development
6 5 (17.86%) Business Intelligence
7 4 (14.29%) CRM
8 3 (10.71%) Content Management
8 3 (10.71%) Continuous Improvement
8 3 (10.71%) Data Privacy
8 3 (10.71%) Data Security
8 3 (10.71%) Tag Management
8 3 (10.71%) Web Development
9 2 (7.14%) Dashboard Development
9 2 (7.14%) Data Analysis
9 2 (7.14%) Data Architecture
9 2 (7.14%) Data Protection
9 2 (7.14%) Visualisation
Programming Languages
1 14 (50.00%) JavaScript
2 4 (14.29%) PHP
2 4 (14.29%) SQL
3 1 (3.57%) C#
3 1 (3.57%) Python
3 1 (3.57%) VBA
Qualifications
1 1 (3.57%) Analytics IQ
Quality Assurance & Compliance
1 3 (10.71%) WCAG
2 2 (7.14%) QA
3 1 (3.57%) GDPR
System Software
1 2 (7.14%) Docker
Systems Management
1 2 (7.14%) Kubernetes
Vendors
1 28 (100.00%) Google
2 7 (25.00%) Adobe
3 4 (14.29%) HubSpot
3 4 (14.29%) Sitecore
4 3 (10.71%) Optimizely
4 3 (10.71%) Zoho
5 2 (7.14%) Hotjar
5 2 (7.14%) Tealium
6 1 (3.57%) Facebook
6 1 (3.57%) Marketo
6 1 (3.57%) Microsoft
6 1 (3.57%) Pardot
6 1 (3.57%) T-Plan