Period
to 22 January 2022

The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 22 January 2022 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK
6 months to
22 Jan 2022
Same period 2021 Same period 2020
Rank 907 737 975
Rank change year-on-year -170 +238 +96
Permanent jobs citing Google Tag Manager 161 40 61
As % of all permanent jobs advertised in the UK 0.12% 0.063% 0.048%
As % of the Cloud Services category 0.29% 0.15% 0.14%
Number of salaries quoted 102 27 52
10th Percentile £33,000 £31,250 £31,161
25th Percentile £37,000 £36,875 £34,000
Median annual salary (50th Percentile) £42,500 £55,000 £51,250
Median % change year-on-year -22.73% +7.32% +20.59%
75th Percentile £52,188 £61,500 £62,500
90th Percentile £64,875 £62,700 £66,250
UK excluding London median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - -0.53%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 56,211 26,191 42,718
As % of all permanent IT jobs advertised in the UK 43.62% 41.27% 33.86%
Number of salaries quoted 38,294 22,326 35,138
10th Percentile £32,500 £32,500 £30,000
25th Percentile £43,750 £42,500 £38,750
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% -
75th Percentile £80,000 £75,000 £75,000
90th Percentile £97,500 £90,000 £91,250
UK excluding London median annual salary £52,000 £50,000 £47,500
% change year-on-year +4.00% +5.26% -

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a proportion of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

3-month moving average salary quoted in jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

Salary distribution for jobs citing Google Tag Manager over the 6 months to 22 January 2022.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 22 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -137 151 £42,500 -22.73% 26
UK excluding London -132 78 £40,000 +6.67% 15
London -169 74 £45,000 -23.08% 10
North of England - 40 £40,000 - 5
Work from Home -190 31 £39,250 -31.74% 7
Yorkshire - 22 £36,000 - 4
Midlands -81 16 £45,000 +38.46% 1
North West - 16 £56,250 - 1
East of England -83 12 £40,000 -5.88% 6
West Midlands -64 9 £50,000 +53.85%
East Midlands - 7 £40,000 - 1
South East -106 5 £45,250 +20.67% 1
South West -50 3 £50,000 -11.11% 1
North East - 2 - -
Wales -47 1 £52,500 -2.78% 1
Scotland - 1 £91,000 -

For the 6 months to 22 January 2022, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Tag Manager.

1 161 (100.00%) Google
2 151 (93.79%) Analytics
3 141 (87.58%) Google Analytics
4 105 (65.22%) Marketing
5 88 (54.66%) JavaScript
6 67 (41.61%) HTML
7 60 (37.27%) SEO
8 55 (34.16%) User Experience
9 53 (32.92%) Adobe
9 53 (32.92%) CSS
10 50 (31.06%) SQL
11 48 (29.81%) Social Skills
12 41 (25.47%) Analytical Skills
13 40 (24.84%) Python
13 40 (24.84%) Problem-Solving
14 38 (23.60%) Conversion Rate Optimisation
15 37 (22.98%) Web Analytics
16 32 (19.88%) Business Intelligence
16 32 (19.88%) A/B Testing
17 31 (19.25%) Digital Analytics
18 30 (18.63%) PHP
18 30 (18.63%) Digital Marketing
18 30 (18.63%) Tag Management
18 30 (18.63%) Git (software)
19 28 (17.39%) CMS
20 27 (16.77%) Agile Software Development
20 27 (16.77%) Web Development
20 27 (16.77%) E-Commerce
20 27 (16.77%) Advertising
20 27 (16.77%) Adobe Analytics

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (17.39%) CMS
2 15 (9.32%) WordPress
3 9 (5.59%) Confluence
4 8 (4.97%) Drupal
5 7 (4.35%) Apache
5 7 (4.35%) Apache Solr
6 5 (3.11%) Umbraco
7 1 (0.62%) concrete5
7 1 (0.62%) Headless CMS
7 1 (0.62%) SAS
7 1 (0.62%) SharePoint
Applications
1 22 (13.66%) Microsoft Excel
2 13 (8.07%) Microsoft PowerPoint
3 6 (3.73%) Adobe Illustrator
3 6 (3.73%) Adobe XD
3 6 (3.73%) Photoshop
4 3 (1.86%) Microsoft Office
5 1 (0.62%) InVision
5 1 (0.62%) Sketch
Business Applications
1 4 (2.48%) Shopify
2 2 (1.24%) SessionCam
2 2 (1.24%) WebTrends
3 1 (0.62%) Dynamics CRM
3 1 (0.62%) SAP Hybris
Cloud Services
1 141 (87.58%) Google Analytics
2 27 (16.77%) Adobe Analytics
3 24 (14.91%) Power Platform
4 20 (12.42%) Google Data Studio
5 12 (7.45%) Google Ads
6 11 (6.83%) Google Sheets
7 7 (4.35%) Algolia
7 7 (4.35%) SaaS
8 6 (3.73%) Figma
9 5 (3.11%) Adobe Creative Cloud
9 5 (3.11%) GCP
10 3 (1.86%) Azure
10 3 (1.86%) Microsoft Advertising
11 2 (1.24%) AWS
11 2 (1.24%) Facebook Ads
11 2 (1.24%) GitHub
11 2 (1.24%) Siteimprove
11 2 (1.24%) Trello
12 1 (0.62%) IaaS
12 1 (0.62%) PaaS
Communications & Networking
1 5 (3.11%) DNS
2 1 (0.62%) SSL
Database & Business Intelligence
1 24 (14.91%) Power BI
2 21 (13.04%) Tableau
3 12 (7.45%) MySQL
4 4 (2.48%) BigQuery
5 2 (1.24%) Looker
5 2 (1.24%) Mixpanel
5 2 (1.24%) SQL Server
6 1 (0.62%) Azure SQL Database
6 1 (0.62%) NoSQL
6 1 (0.62%) Power Query
6 1 (0.62%) Sisense
Development Applications
1 30 (18.63%) Git (software)
2 10 (6.21%) JIRA
3 9 (5.59%) gulp
3 9 (5.59%) webpack
4 8 (4.97%) Bitbucket
5 7 (4.35%) Atlassian Bamboo
5 7 (4.35%) ESLint
5 7 (4.35%) git-flow
5 7 (4.35%) PhpStorm
5 7 (4.35%) PHPUnit
5 7 (4.35%) RubyGems
5 7 (4.35%) Xdebug
6 6 (3.73%) Firebug
7 1 (0.62%) Axure RP
7 1 (0.62%) Visual Studio
7 1 (0.62%) Visual Website Optimizer
7 1 (0.62%) WaveMaker
General
1 105 (65.22%) Marketing
2 48 (29.81%) Social Skills
3 41 (25.47%) Analytical Skills
4 27 (16.77%) Advertising
5 21 (13.04%) Retail
6 18 (11.18%) Finance
7 11 (6.83%) Publishing
8 8 (4.97%) Games
9 5 (3.11%) Automotive
10 3 (1.86%) Banking
10 3 (1.86%) Presentation Skills
10 3 (1.86%) Public Sector
11 2 (1.24%) Legal
12 1 (0.62%) Influencing Skills
12 1 (0.62%) Multimedia
Job Titles
1 52 (32.30%) Analyst
2 47 (29.19%) Developer
3 15 (9.32%) Data Analyst
3 15 (9.32%) Digital Analyst
3 15 (9.32%) Front End Developer (Client-Side Developer)
3 15 (9.32%) Product Analyst
4 12 (7.45%) Senior Analyst
5 11 (6.83%) Consultant
6 10 (6.21%) Web Manager
7 9 (5.59%) Analytics Consultant
7 9 (5.59%) Digital Analytics Consultant
7 9 (5.59%) Lead Developer
7 9 (5.59%) Senior Data Analyst
7 9 (5.59%) UX Developer
7 9 (5.59%) Web Analyst
7 9 (5.59%) Web Developer
8 8 (4.97%) Implementation Engineer
8 8 (4.97%) Performance Manager
9 7 (4.35%) JavaScript Developer
9 7 (4.35%) Website Manager
Libraries, Frameworks & Software Standards
1 67 (41.61%) HTML
2 53 (32.92%) CSS
3 26 (16.15%) jQuery
4 25 (15.53%) React
5 20 (12.42%) HTML5
6 19 (11.80%) Node.js
6 19 (11.80%) Sass
7 15 (9.32%) XML
8 12 (7.45%) CSS3
9 10 (6.21%) DOM
9 10 (6.21%) Regular Expression
9 10 (6.21%) Vue.js
10 9 (5.59%) Ajax
11 8 (4.97%) Apache Flex
12 7 (4.35%) Behat
12 7 (4.35%) Compass CSS Framework
12 7 (4.35%) Drush
12 7 (4.35%) JSON
12 7 (4.35%) Nuxt
12 7 (4.35%) Twig
Miscellaneous
1 55 (34.16%) User Experience
2 8 (4.97%) Management Information System
3 7 (4.35%) e-Learning
3 7 (4.35%) Mobile App
4 6 (3.73%) FMCG
4 6 (3.73%) Marketing Technology
5 5 (3.11%) Animation
5 5 (3.11%) Graphic Design
5 5 (3.11%) W3C
6 4 (2.48%) Digital Media
7 2 (1.24%) Algorithms
8 1 (0.62%) Client/Server
8 1 (0.62%) Enterprise Software
8 1 (0.62%) Self-Motivation
8 1 (0.62%) Social Media
8 1 (0.62%) Video\Live Streaming
Processes & Methodologies
1 151 (93.79%) Analytics
2 60 (37.27%) SEO
3 40 (24.84%) Problem-Solving
4 38 (23.60%) Conversion Rate Optimisation
5 37 (22.98%) Web Analytics
6 32 (19.88%) A/B Testing
6 32 (19.88%) Business Intelligence
7 31 (19.25%) Digital Analytics
8 30 (18.63%) Digital Marketing
8 30 (18.63%) Tag Management
9 27 (16.77%) Agile Software Development
9 27 (16.77%) E-Commerce
9 27 (16.77%) Web Development
10 25 (15.53%) Stakeholder Management
11 23 (14.29%) Dashboard Development
12 22 (13.66%) Data Analysis
12 22 (13.66%) Wireframes
13 18 (11.18%) Front End Development
14 16 (9.94%) Pay per click
14 16 (9.94%) UX Design
Programming Languages
1 88 (54.66%) JavaScript
2 50 (31.06%) SQL
3 40 (24.84%) Python
4 30 (18.63%) PHP
5 25 (15.53%) R
6 11 (6.83%) ES6
7 10 (6.21%) Ruby
8 5 (3.11%) Java
8 5 (3.11%) JSX
9 4 (2.48%) VB
10 2 (1.24%) TypeScript
11 1 (0.62%) C
Qualifications
1 15 (9.32%) Degree
2 9 (5.59%) Analytics IQ
3 3 (1.86%) Computer Science Degree
4 1 (0.62%) Numerate Degree
4 1 (0.62%) Security Cleared
Quality Assurance & Compliance
1 16 (9.94%) QA
2 3 (1.86%) Accessibility
2 3 (1.86%) GDPR
System Software
1 5 (3.11%) Docker
Systems Management
1 10 (6.21%) Matomo
Vendors
1 161 (100.00%) Google
2 53 (32.92%) Adobe
3 22 (13.66%) Tealium
4 17 (10.56%) Ensighten
5 11 (6.83%) Microsoft
6 9 (5.59%) Snowplow
7 7 (4.35%) Facebook
8 6 (3.73%) Optimizely
9 5 (3.11%) Hotjar
9 5 (3.11%) YouTube
10 4 (2.48%) Intershop
10 4 (2.48%) Salesforce.com
10 4 (2.48%) Screaming Frog
11 3 (1.86%) Yahoo!
12 2 (1.24%) HubSpot
13 1 (0.62%) Amplitude
13 1 (0.62%) Atlassian
13 1 (0.62%) Capita
13 1 (0.62%) Cvent
13 1 (0.62%) mParticle