Period
to 19 August 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 19 August 2017 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK
6 months to
19 Aug 2017
Same period 2016 Same period 2015
Rank 1086 1188 1262
Rank change year-on-year +102 +74 +41
Permanent jobs citing Google Tag Manager 97 76 34
As % of all permanent IT jobs advertised in the UK 0.055% 0.039% 0.016%
As % of the Cloud Services category 0.32% 0.32% 0.18%
Number of salaries quoted 83 64 32
UK median annual salary £38,000 £37,500 £32,500
Median salary % change year-on-year +1.33% +15.38% -23.53%
10th Percentile £29,000 £27,500 £26,250
90th Percentile £64,500 £57,500 £54,750
UK excluding London median annual salary £33,750 £36,250 £38,750
% change year-on-year -6.90% -6.45% +24.00%

Google Tag Manager is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Cloud Computing Skills
UK
Permanent job vacancies with a requirement for cloud computing skills 30168 23669 19062
As % of all permanent IT job vacancies advertised in the UK 17.05% 12.00% 8.77%
Number of salaries quoted 24794 19987 15408
UK median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% -
10th Percentile £28,250 £28,000 £27,500
90th Percentile £80,000 £80,000 £77,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +6.25%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

The salary distribution of IT jobs citing Google Tag Manager over the 6 months to 19 August 2017.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 19 August 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +100 88 £40,000 +6.67% 7
London +50 68 £42,500 -1.73% 6
UK excluding London +71 22 £33,750 -6.90% 1
South East +75 10 £34,250 -8.67% 1
North of England -23 8 £35,000 +7.69%
Yorkshire +22 7 - -
Wales - 2 £25,000 -
North West -34 1 £35,000 -6.67%
West Midlands - 1 £35,000 -
Midlands - 1 £35,000 -
East of England - 1 - -

For the 6 months to 19 August 2017, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Tag Manager.

1 97 (100.00%) Google
2 93 (95.88%) Analytics
3 87 (89.69%) Google Analytics
4 61 (62.89%) Marketing
5 58 (59.79%) HTML
6 53 (54.64%) JavaScript
7 39 (40.21%) CSS
8 33 (34.02%) E-Commerce
9 32 (32.99%) Adobe
9 32 (32.99%) Web Analytics
10 31 (31.96%) Digital Marketing
11 28 (28.87%) jQuery
11 28 (28.87%) SEO
11 28 (28.87%) Digital Analytics
12 26 (26.80%) Analytical Skills
13 23 (23.71%) Microsoft Excel
14 22 (22.68%) Optimizely
15 20 (20.62%) Microsoft
15 20 (20.62%) Finance
16 19 (19.59%) Conversion Rate Optimisation
17 18 (18.56%) AngularJS
18 17 (17.53%) User Experience
18 17 (17.53%) Python
19 16 (16.49%) Data Analysis
20 15 (15.46%) Social Media
20 15 (15.46%) R
20 15 (15.46%) Node.js
20 15 (15.46%) PHP
20 15 (15.46%) Adobe Campaign
21 14 (14.43%) Marketing Automation

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (8.25%) CMS
2 3 (3.09%) WordPress
3 2 (2.06%) Drupal
3 2 (2.06%) WebSphere
Applications
1 23 (23.71%) Microsoft Excel
2 6 (6.19%) Spreadsheet
3 5 (5.15%) Microsoft PowerPoint
4 4 (4.12%) Photoshop
5 1 (1.03%) Adobe Illustrator
5 1 (1.03%) MS Visio
Business Applications
1 15 (15.46%) Adobe Campaign
2 1 (1.03%) WebTrends
Cloud Services
1 87 (89.69%) Google Analytics
2 8 (8.25%) Adobe Analytics
3 4 (4.12%) AdWords
4 1 (1.03%) Google Cloud Platform
4 1 (1.03%) Kissmetrics
Communications & Networking
1 7 (7.22%) HTTP
2 3 (3.09%) Broadband
3 2 (2.06%) PPP
4 1 (1.03%) SSL
Database & Business Intelligence
1 9 (9.28%) MySQL
2 6 (6.19%) Data Warehouse
3 4 (4.12%) Data Mining
4 3 (3.09%) QlikView
5 2 (2.06%) Power BI
5 2 (2.06%) SQL Server
6 1 (1.03%) MS Access
Development Applications
1 3 (3.09%) Git (software)
2 1 (1.03%) Fiddler
2 1 (1.03%) Grunt
2 1 (1.03%) gulp
2 1 (1.03%) JIRA
2 1 (1.03%) Visual Website Optimizer
General
1 61 (62.89%) Marketing
2 20 (20.62%) Finance
3 11 (11.34%) French Language
4 7 (7.22%) Advertising
5 4 (4.12%) Legal
6 2 (2.06%) Automotive
6 2 (2.06%) Games
6 2 (2.06%) Retail
7 1 (1.03%) Banking
7 1 (1.03%) Telecoms
Job Titles
1 49 (50.52%) Analyst
2 25 (25.77%) Web Analyst
3 15 (15.46%) Analytics Consultant
3 15 (15.46%) Consultant
4 14 (14.43%) Developer
4 14 (14.43%) Digital Analytics Consultant
5 13 (13.40%) Digital Analyst
6 12 (12.37%) Front End Developer (Client-Side Developer)
7 11 (11.34%) Google Analytics Analyst
7 11 (11.34%) Test Analyst
7 11 (11.34%) Web Analytics Analyst
8 7 (7.22%) Analytics Manager
8 7 (7.22%) Google Analytics Web Analyst
8 7 (7.22%) Technical Analyst
9 5 (5.15%) Data Analyst
9 5 (5.15%) Digital Analytics Analyst
9 5 (5.15%) Digital Analytics Manager
9 5 (5.15%) Web Specialist
9 5 (5.15%) WebOps Analyst
9 5 (5.15%) WebOps Specialist
Libraries, Frameworks & Software Standards
1 58 (59.79%) HTML
2 39 (40.21%) CSS
3 28 (28.87%) jQuery
4 18 (18.56%) AngularJS
5 15 (15.46%) Node.js
6 14 (14.43%) JSON
7 4 (4.12%) Web Services
7 4 (4.12%) XHTML
7 4 (4.12%) XML
8 3 (3.09%) DHTML
8 3 (3.09%) Flash
9 2 (2.06%) COM
9 2 (2.06%) HTML5
9 2 (2.06%) PCRE
9 2 (2.06%) React
9 2 (2.06%) Regular Expression
10 1 (1.03%) CSS3
10 1 (1.03%) LESS
10 1 (1.03%) RequireJS
10 1 (1.03%) Sass
Miscellaneous
1 26 (26.80%) Analytical Skills
2 17 (17.53%) User Experience
3 15 (15.46%) Social Media
4 11 (11.34%) Digital Media
5 8 (8.25%) Computer Science
6 7 (7.22%) Mobile App
7 6 (6.19%) Fintech
8 2 (2.06%) BBC
8 2 (2.06%) Blog
9 1 (1.03%) FMCG
9 1 (1.03%) Management Information System
9 1 (1.03%) New Media
Operating Systems
1 2 (2.06%) Linux
Processes & Methodologies
1 93 (95.88%) Analytics
2 33 (34.02%) E-Commerce
3 32 (32.99%) Web Analytics
4 31 (31.96%) Digital Marketing
5 28 (28.87%) Digital Analytics
5 28 (28.87%) SEO
6 19 (19.59%) Conversion Rate Optimisation
7 16 (16.49%) Data Analysis
8 14 (14.43%) Marketing Automation
9 13 (13.40%) Marketing Analytics
10 12 (12.37%) Web Development
11 11 (11.34%) Business Intelligence
12 10 (10.31%) Data Analytics
13 9 (9.28%) A/B Testing
13 9 (9.28%) Data Strategy
13 9 (9.28%) Front End Development
13 9 (9.28%) Trend Analysis
14 8 (8.25%) Project Management
15 7 (7.22%) CRM
15 7 (7.22%) Economics
Programming Languages
1 53 (54.64%) JavaScript
2 17 (17.53%) Python
3 15 (15.46%) PHP
3 15 (15.46%) R
4 6 (6.19%) SQL
5 2 (2.06%) VBA
Qualifications
1 14 (14.43%) Degree
2 8 (8.25%) Computer Science Degree
3 2 (2.06%) BC Cleared
3 2 (2.06%) DBS Check
3 2 (2.06%) Security Cleared
Quality Assurance & Compliance
1 6 (6.19%) QA
2 2 (2.06%) Data Quality
Vendors
1 97 (100.00%) Google
2 32 (32.99%) Adobe
3 22 (22.68%) Optimizely
4 20 (20.62%) Microsoft
5 12 (12.37%) Tableau
6 6 (6.19%) DoubleClick
7 4 (4.12%) Facebook
7 4 (4.12%) Tealium
8 3 (3.09%) Criteo
8 3 (3.09%) Marin
8 3 (3.09%) Mediaplex
8 3 (3.09%) Salesforce.com
9 2 (2.06%) Coremetrics
9 2 (2.06%) Ensighten
9 2 (2.06%) Marketo
9 2 (2.06%) TOWER Software
10 1 (1.03%) Alteryx
10 1 (1.03%) Demandware
10 1 (1.03%) Salesforce Marketing Cloud
10 1 (1.03%) Twitter