Period
to 23 April 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 23 April 2021 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK
6 months to
23 Apr 2021
Same period 2020 Same period 2019
Rank 781 925 1052
Rank change year-on-year +144 +127 +96
Permanent jobs citing Google Tag Manager 67 34 71
As % of all permanent jobs advertised in the UK 0.078% 0.031% 0.048%
As % of the Cloud Services category 0.19% 0.090% 0.17%
Number of salaries quoted 48 33 64
10th Percentile £28,875 £32,900 £31,250
25th Percentile £32,500 £37,500 £36,250
Median annual salary (50th Percentile) £37,500 £57,500 £41,250
Median % change year-on-year -34.78% +39.39% +10.00%
75th Percentile £48,125 £61,250 £50,000
90th Percentile £57,500 £67,500 £56,175
UK excluding London median annual salary £36,500 £40,000 £37,500
% change year-on-year -8.75% +6.67% +7.14%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 35,312 37,756 41,330
As % of all permanent IT jobs advertised in the UK 41.30% 34.97% 27.85%
Number of salaries quoted 28,768 31,073 33,445
10th Percentile £32,500 £31,250 £30,500
25th Percentile £42,500 £41,250 £39,250
Median annual salary (50th Percentile) £57,500 £55,000 £55,000
Median % change year-on-year +4.55% - +4.76%
75th Percentile £76,250 £75,000 £72,500
90th Percentile £92,500 £92,500 £87,500
UK excluding London median annual salary £50,000 £49,500 £47,500
% change year-on-year +1.01% +4.21% +5.56%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a proportion of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

3-month moving average salary quoted in jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

Salary distribution for jobs citing Google Tag Manager over the 6 months to 23 April 2021.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 23 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +138 56 £37,500 -34.78% 13
UK excluding London +103 38 £36,500 -8.75% 13
South East +102 26 £35,000 +2.94% 1
Work from Home - 24 £35,000 - 3
London +110 22 £52,500 -8.70% 2
Northern Ireland - 4 £40,000 - 1
East of England +53 3 £42,500 -34.62% 1
North West +46 2 £51,253 +20.60% 2
North of England +30 2 £51,253 +20.60% 3
Wales - 2 £45,000 -
South West - 1 £35,500 - 3

For the 6 months to 23 April 2021, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Tag Manager.

1 67 (100.00%) Google
2 56 (83.58%) Analytics
3 53 (79.10%) Google Analytics
4 44 (65.67%) Marketing
5 33 (49.25%) SEO
6 29 (43.28%) Digital Marketing
7 27 (40.30%) Analytical Skills
8 22 (32.84%) Retail
9 19 (28.36%) HTML
10 18 (26.87%) JavaScript
10 18 (26.87%) Web Development
11 16 (23.88%) Pay per click
11 16 (23.88%) CSS
12 15 (22.39%) User Experience
13 14 (20.90%) PHP
13 14 (20.90%) E-Commerce
13 14 (20.90%) Adobe
14 13 (19.40%) MySQL
14 13 (19.40%) A/B Testing
15 11 (16.42%) Web Analytics
16 10 (14.93%) Photoshop
16 10 (14.93%) CMS
17 9 (13.43%) Business Intelligence
17 9 (13.43%) WordPress
17 9 (13.43%) Magento
17 9 (13.43%) Git (software)
17 9 (13.43%) Conversion Rate Optimisation
17 9 (13.43%) Sass
18 8 (11.94%) Tag Management
18 8 (11.94%) Social Media

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (14.93%) CMS
2 9 (13.43%) WordPress
3 3 (4.48%) Apache
3 3 (4.48%) Drupal
4 2 (2.99%) SugarCRM
5 1 (1.49%) SharePoint
Applications
1 10 (14.93%) Photoshop
2 7 (10.45%) Adobe Illustrator
2 7 (10.45%) Microsoft Excel
3 3 (4.48%) Microsoft PowerPoint
Business Applications
1 9 (13.43%) Magento
2 1 (1.49%) SessionCam
2 1 (1.49%) Shopify
2 1 (1.49%) WebTrends
Cloud Services
1 53 (79.10%) Google Analytics
2 7 (10.45%) AWS
3 6 (8.96%) Google Data Studio
4 5 (7.46%) Power Platform
5 4 (5.97%) GCP
6 3 (4.48%) AdWords
6 3 (4.48%) Amazon Cognito
6 3 (4.48%) Amazon ECS
6 3 (4.48%) Amazon SQS
6 3 (4.48%) AWS Fargate
6 3 (4.48%) Azure
6 3 (4.48%) Firebase
6 3 (4.48%) Serverless
6 3 (4.48%) Virtual Private Cloud
7 2 (2.99%) Adobe Analytics
7 2 (2.99%) Azure Functions
7 2 (2.99%) GitHub
7 2 (2.99%) Google Sheets
7 2 (2.99%) SaaS
8 1 (1.49%) Twilio
Communications & Networking
1 2 (2.99%) Internet
2 1 (1.49%) Intranet
2 1 (1.49%) SMS
Database & Business Intelligence
1 13 (19.40%) MySQL
2 5 (7.46%) Power BI
3 4 (5.97%) BigQuery
4 3 (4.48%) Redis
4 3 (4.48%) Tableau
5 2 (2.99%) Mixpanel
6 1 (1.49%) PostgreSQL
6 1 (1.49%) SQL Server
6 1 (1.49%) SQL Server 2012
Development Applications
1 9 (13.43%) Git (software)
2 5 (7.46%) Visual Website Optimizer
3 4 (5.97%) webpack
4 3 (4.48%) Jasmine
4 3 (4.48%) JUnit
4 3 (4.48%) Mockito
5 2 (2.99%) gulp
6 1 (1.49%) JIRA
6 1 (1.49%) RSpec
General
1 44 (65.67%) Marketing
2 22 (32.84%) Retail
3 7 (10.45%) Advertising
3 7 (10.45%) Publishing
4 5 (7.46%) Finance
5 1 (1.49%) Banking
Job Titles
1 20 (29.85%) Developer
2 16 (23.88%) SEO Specialist
3 14 (20.90%) Digital Executive
3 14 (20.90%) Digital Marketing Executive
3 14 (20.90%) Digital Marketing Specialist
3 14 (20.90%) Marketing Executive
3 14 (20.90%) Marketing Specialist
3 14 (20.90%) SEO Executive
4 12 (17.91%) Analyst
5 11 (16.42%) Web Developer
6 6 (8.96%) Analytics Manager
6 6 (8.96%) Digital Analyst
6 6 (8.96%) Web Analyst
7 5 (7.46%) Digital Marketing Manager
7 5 (7.46%) Marketing Manager
7 5 (7.46%) Senior Developer
8 4 (5.97%) PHP Web Developer
8 4 (5.97%) Senior PHP Developer
8 4 (5.97%) Senior PHP Web Developer
8 4 (5.97%) Senior Web Developer
Libraries, Frameworks & Software Standards
1 19 (28.36%) HTML
2 16 (23.88%) CSS
3 9 (13.43%) Sass
4 8 (11.94%) Node.js
5 5 (7.46%) jQuery
6 4 (5.97%) Laravel
6 4 (5.97%) React
7 3 (4.48%) AWS Amplify
7 3 (4.48%) Puppeteer
7 3 (4.48%) REST
7 3 (4.48%) Spring
7 3 (4.48%) Spring Boot
7 3 (4.48%) Twitter Bootstrap
8 1 (1.49%) AngularJS
8 1 (1.49%) Apache Flex
8 1 (1.49%) CSS3
8 1 (1.49%) HTML5
8 1 (1.49%) Jinja
8 1 (1.49%) Ruby on Rails
8 1 (1.49%) RxJS
Miscellaneous
1 27 (40.30%) Analytical Skills
2 15 (22.39%) User Experience
3 8 (11.94%) Social Media
4 6 (8.96%) Blog
5 3 (4.48%) Mobile App
5 3 (4.48%) Taxonomies
6 2 (2.99%) Analytical Mindset
6 2 (2.99%) Data Structures
6 2 (2.99%) Organisational Skills
7 1 (1.49%) Self-Motivation
Processes & Methodologies
1 56 (83.58%) Analytics
2 33 (49.25%) SEO
3 29 (43.28%) Digital Marketing
4 18 (26.87%) Web Development
5 16 (23.88%) Pay per click
6 14 (20.90%) E-Commerce
7 13 (19.40%) A/B Testing
8 11 (16.42%) Web Analytics
9 9 (13.43%) Business Intelligence
9 9 (13.43%) Conversion Rate Optimisation
10 8 (11.94%) Computer Science
10 8 (11.94%) Tag Management
11 7 (10.45%) Agile Software Development
11 7 (10.45%) CRM
11 7 (10.45%) Digital Analytics
11 7 (10.45%) Time Management
12 6 (8.96%) Actionable Insight
12 6 (8.96%) Customer Acquisition
12 6 (8.96%) Data Analysis
13 5 (7.46%) Direct Marketing
Programming Languages
1 18 (26.87%) JavaScript
2 14 (20.90%) PHP
3 7 (10.45%) SQL
4 4 (5.97%) Python
5 3 (4.48%) Kotlin
6 2 (2.99%) TypeScript
7 1 (1.49%) ES6
7 1 (1.49%) Ruby
Qualifications
1 5 (7.46%) Degree
2 1 (1.49%) Computer Science Degree
Quality Assurance & Compliance
1 3 (4.48%) QA
2 1 (1.49%) GDPR
2 1 (1.49%) PMO
System Software
1 1 (1.49%) Docker
Systems Management
1 2 (2.99%) Grafana
Vendors
1 67 (100.00%) Google
2 14 (20.90%) Adobe
3 7 (10.45%) Facebook
4 5 (7.46%) Microsoft
5 4 (5.97%) Hotjar
5 4 (5.97%) WooCommerce
6 3 (4.48%) DoubleClick
6 3 (4.48%) Optimizely
7 2 (2.99%) Qubit
7 2 (2.99%) Salesforce.com
7 2 (2.99%) Snowplow
7 2 (2.99%) Tealium
7 2 (2.99%) Twitter
8 1 (1.49%) Amplitude
8 1 (1.49%) Marketo
8 1 (1.49%) mParticle
8 1 (1.49%) SAP
8 1 (1.49%) Tealeaf