The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 3 months to 26 April 2017 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK
3 months to
26 Apr 2017
Same period 2016 Same period 2015
Rank 829 906 967
Rank change year-on-year +77 +61  
Permanent jobs citing Google Tag Manager 32 56 4
As % of all permanent IT jobs advertised in the UK 0.037% 0.054% 0.004%
As % of the Cloud Services category 0.24% 0.47% 0.042%
Number of salaries quoted 27 45 3
Median salary £37,500 £35,000 £31,500
Median salary % change year-on-year +7.14% +11.11%  
90% offered a salary of more than £28,000 £31,500 £28,300
10% offered a salary of more than £46,000 £45,000 £34,300
UK excluding London median salary £32,500 £37,500 -
% change year-on-year -13.33% -  

Google Tag Manager is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Cloud Computing Skills
UK
Permanent job vacancies with a requirement for cloud computing skills 13570 11903 9439
As % of all permanent IT job vacancies advertised in the UK 15.71% 11.46% 8.52%
Number of salaries quoted 11279 10009 7550
Median salary £50,000 £52,500 £50,000
Median salary % change year-on-year -4.76% +5.00%  
90% offered a salary of more than £32,000 £31,500 £30,000
10% offered a salary of more than £80,000 £72,500 £78,300
UK excluding London median salary £45,000 £45,000 £45,000

Google Tag Manager
Job Vacancy Trend

The job posting trend of jobs advertised citing Google Tag Manager as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

The salary distribution of IT jobs citing Google Tag Manager over the 3 months to 26 April 2017.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 22 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 3 months to 26 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +69 27 £37,750 +7.85% 11
London +41 20 £38,000 +20.63% 7
South East +70 4 £34,250 -14.37% 3
Wales - 2 £25,000 -
South Wales - 2 £25,000 -
Kent - 2 £34,250 - 1
Cardiff - 2 £25,000 -
City of London +28 1 £50,000 +58.73%
North West -25 1 £35,000 -6.66%
Manchester -31 1 £35,000 -6.66%
Surrey - 1 £30,000 - 1
West Sussex - 1 £37,000 - 1
Newcastle upon Tyne - 1 £21,500 -
Watford - 1 - -
Folkestone - 1 £32,500 -
Guildford - 1 £30,000 -
Haywards Heath - 1 £37,000 - 1
Tyne and Wear - 1 £21,500 -
East of England - 1 - -
North East - 1 £21,500 -
Hounslow - 1 £47,500 -
Hertfordshire - 1 - -

For the 6 months to 26 April 2017, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Tag Manager.

1 61 (100.00%) Google
2 54 (88.52%) Analytics
3 50 (81.97%) Google Analytics
4 45 (73.77%) HTML
5 43 (70.49%) Marketing
6 39 (63.93%) JavaScript
7 36 (59.02%) CSS
8 30 (49.18%) Web Analytics
9 27 (44.26%) Digital Marketing
10 21 (34.43%) SEO
10 21 (34.43%) PHP
11 20 (32.79%) Project Management
11 20 (32.79%) User Experience
12 18 (29.51%) Front End Development
12 18 (29.51%) Actionable Insight
12 18 (29.51%) Social Media
12 18 (29.51%) E-Commerce
13 17 (27.87%) MySQL
13 17 (27.87%) Web Development
14 16 (26.23%) CMS
15 14 (22.95%) Information Architecture
15 14 (22.95%) Content Management
15 14 (22.95%) Legal
15 14 (22.95%) Validation
15 14 (22.95%) XHTML
15 14 (22.95%) Microsoft Excel
15 14 (22.95%) Web Services
15 14 (22.95%) XML
15 14 (22.95%) CRM
15 14 (22.95%) Performance Metrics

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (26.23%) CMS
2 4 (6.56%) WordPress
3 2 (3.28%) Drupal
4 1 (1.64%) Marvel
4 1 (1.64%) SAS
4 1 (1.64%) WebSphere
Applications
1 14 (22.95%) Microsoft Excel
2 8 (13.11%) Microsoft PowerPoint
3 1 (1.64%) InVision
3 1 (1.64%) MS Visio
3 1 (1.64%) Photoshop
3 1 (1.64%) SPSS
Business Applications
1 6 (9.84%) Adobe Campaign
2 1 (1.64%) Kissmetrics
2 1 (1.64%) WebTrends
Cloud Services
1 50 (81.97%) Google Analytics
2 2 (3.28%) Adobe Analytics
2 2 (3.28%) AdWords
3 1 (1.64%) Basecamp
3 1 (1.64%) Google Cloud Platform
Communications & Networking
1 3 (4.92%) Broadband
1 3 (4.92%) HTTP
2 1 (1.64%) SSL
Database & Business Intelligence
1 17 (27.87%) MySQL
2 3 (4.92%) Big Data
3 1 (1.64%) BigQuery
3 1 (1.64%) MS Access
3 1 (1.64%) QlikView
Development Applications
1 3 (4.92%) Git (software)
2 2 (3.28%) Grunt
3 1 (1.64%) Axure RP
3 1 (1.64%) gulp
3 1 (1.64%) Visual Website Optimizer
General
1 43 (70.49%) Marketing
2 14 (22.95%) Legal
3 6 (9.84%) Retail
4 4 (6.56%) Finance
4 4 (6.56%) French Language
5 1 (1.64%) Games
5 1 (1.64%) Publishing
5 1 (1.64%) Telecoms
Job Titles
1 27 (44.26%) Analyst
2 22 (36.07%) Developer
3 20 (32.79%) Front End Developer (Client-Side Developer)
4 16 (26.23%) Web Analyst
5 15 (24.59%) JavaScript Developer
6 14 (22.95%) HTML Developer
6 14 (22.95%) MySQL Developer
7 9 (14.75%) Google Analytics Analyst
8 8 (13.11%) Analytics Manager
8 8 (13.11%) Digital Analyst
9 7 (11.48%) Digital Analytics Analyst
9 7 (11.48%) Digital Analytics Manager
10 6 (9.84%) Google Analytics Manager
10 6 (9.84%) Web Analytics Analyst
11 4 (6.56%) E-Commerce Analyst
11 4 (6.56%) E-Commerce Web Analyst
11 4 (6.56%) Senior Analyst
11 4 (6.56%) Senior Web Analyst
11 4 (6.56%) Test Analyst
12 3 (4.92%) Google Analytics Web Analyst
Libraries, Frameworks & Software Standards
1 45 (73.77%) HTML
2 36 (59.02%) CSS
3 14 (22.95%) Web Services
3 14 (22.95%) XHTML
3 14 (22.95%) XML
4 11 (18.03%) jQuery
5 8 (13.11%) AngularJS
6 7 (11.48%) Node.js
7 5 (8.20%) JSON
8 4 (6.56%) HTML5
9 3 (4.92%) CSS3
9 3 (4.92%) DHTML
9 3 (4.92%) Flash
9 3 (4.92%) LESS
10 2 (3.28%) PCRE
10 2 (3.28%) React
10 2 (3.28%) RequireJS
10 2 (3.28%) Sass
11 1 (1.64%) Regular Expression
11 1 (1.64%) Twitter Bootstrap
Miscellaneous
1 20 (32.79%) User Experience
2 18 (29.51%) Social Media
3 13 (21.31%) Analytical Skills
4 4 (6.56%) Management Information System
4 4 (6.56%) Mobile App
5 3 (4.92%) Digital Media
6 2 (3.28%) BBC
6 2 (3.28%) New Media
7 1 (1.64%) Blog
7 1 (1.64%) Credit Risk
7 1 (1.64%) FMCG
Processes & Methodologies
1 54 (88.52%) Analytics
2 30 (49.18%) Web Analytics
3 27 (44.26%) Digital Marketing
4 21 (34.43%) SEO
5 20 (32.79%) Project Management
6 18 (29.51%) Actionable Insight
6 18 (29.51%) E-Commerce
6 18 (29.51%) Front End Development
7 17 (27.87%) Web Development
8 14 (22.95%) Content Management
8 14 (22.95%) CRM
8 14 (22.95%) Information Architecture
8 14 (22.95%) Performance Metrics
8 14 (22.95%) Validation
9 12 (19.67%) A/B Testing
9 12 (19.67%) Data Analysis
10 7 (11.48%) Tag Management
11 6 (9.84%) Digital Analytics
12 5 (8.20%) Conversion Rate Optimisation
12 5 (8.20%) Multivariate Testing
Programming Languages
1 39 (63.93%) JavaScript
2 21 (34.43%) PHP
3 7 (11.48%) SQL
4 5 (8.20%) Python
4 5 (8.20%) R
Qualifications
1 11 (18.03%) Degree
2 4 (6.56%) BC Cleared
2 4 (6.56%) DBS Check
2 4 (6.56%) Security Cleared
3 1 (1.64%) Analytics IQ
Quality Assurance & Compliance
1 2 (3.28%) Data Quality
2 1 (1.64%) QA
Vendors
1 61 (100.00%) Google
2 12 (19.67%) Adobe
3 10 (16.39%) Optimizely
4 9 (14.75%) Tableau
5 5 (8.20%) Microsoft
6 3 (4.92%) DoubleClick
6 3 (4.92%) Mediaplex
7 2 (3.28%) Alteryx
7 2 (3.28%) Qubit
7 2 (3.28%) Salesforce.com
8 1 (1.64%) Demandware
8 1 (1.64%) Ensighten
8 1 (1.64%) Hitwise
8 1 (1.64%) Hotjar
8 1 (1.64%) Maxymiser
8 1 (1.64%) Monetate
8 1 (1.64%) PayPal
8 1 (1.64%) Salesforce Marketing Cloud
8 1 (1.64%) Tealium
London
Explore Recruitment Solutions
Salary: £40000 - £50000 per annum
Posted: 2 hours ago
London
Which?
Salary: Negotiable depending on experience
Posted: Yesterday
Haywards Heath, West Sussex
Understanding Recruitment
Salary: £35000.00 - £39000.00 per annum + Excellent Benefits
Posted: 3 days ago
Huddersfield, West Yorkshire
Itecco
Salary: £30000 - £35000 per annum + Benefits
Posted: Yesterday
Woking, Surrey
F4P Recruitment Consultancy
Salary: £40000 - £45000 per annum + Benefits
Posted: Yesterday
Ashford, Kent
ARC IT Recruitment Ltd
Salary: £25000 - £37000 per annum + + Benefits
Posted: 5 days ago
London
Energize Recruitment Solutions Ltd
Salary: £40000 - £45000 per annum
Posted: 14 days ago
London
Energize Recruitment Solutions Ltd
Salary: £45000 - £50000 per annum + Free Breakfast, 25 Days Holiday etc.
Posted: 13 days ago
London
Energize Recruitment Solutions Ltd
Salary: £40000 - £50000 per annum + 25% Bonus + Other Amazing Benefits
Posted: 13 days ago
London
Energize Recruitment Solutions Ltd
Salary: £5000 - £45000 per annum + 30 Days Holiday + 8 Bank Holidays
Posted: 13 days ago