Period
to 17 October 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 17 October 2017 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK
6 months to
17 Oct 2017
Same period 2016 Same period 2015
Rank 1082 1186 1236
Rank change year-on-year +104 +50 +64
Permanent jobs citing Google Tag Manager 95 55 61
As % of all permanent IT jobs advertised in the UK 0.054% 0.029% 0.028%
As % of the Cloud Services category 0.30% 0.23% 0.31%
Number of salaries quoted 87 47 57
UK median annual salary £40,000 £42,500 £35,000
Median salary % change year-on-year -5.88% +21.43% -17.65%
10th Percentile £29,000 £27,500 £25,250
90th Percentile £63,500 £60,000 £59,500
UK excluding London median annual salary £35,000 £30,000 £35,000
% change year-on-year +16.67% -14.29% -12.50%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 31805 24248 19789
As % of all permanent IT jobs advertised in the UK 18.18% 12.64% 9.09%
Number of salaries quoted 26150 20395 16257
UK median annual salary £51,000 £50,000 £47,500
Median salary % change year-on-year +2.00% +5.26% -
10th Percentile £27,750 £27,750 £27,500
90th Percentile £80,000 £80,000 £77,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +6.25%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

The salary distribution of IT jobs citing Google Tag Manager over the 6 months to 17 October 2017.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 17 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +101 91 £40,000 -5.88% 7
London +58 70 £42,500 -1.73% 5
UK excluding London +56 21 £35,000 +16.67% 2
North of England +5 10 £35,000 +16.67%
Yorkshire +32 9 £33,750 +12.50%
South East +78 8 £35,000 -6.67% 1
West Midlands - 3 £27,500 -
Midlands - 3 £27,500 -
North West -8 1 £35,000 -6.67%

For the 6 months to 17 October 2017, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Tag Manager.

1 95 (100.00%) Google
2 94 (98.95%) Analytics
3 90 (94.74%) Google Analytics
4 54 (56.84%) Marketing
5 39 (41.05%) HTML
5 39 (41.05%) JavaScript
6 36 (37.89%) Web Analytics
7 35 (36.84%) SEO
8 32 (33.68%) Digital Analytics
9 30 (31.58%) E-Commerce
9 30 (31.58%) Adobe
10 26 (27.37%) Analytical Skills
11 25 (26.32%) CSS
12 24 (25.26%) jQuery
13 23 (24.21%) Microsoft Excel
14 22 (23.16%) Digital Marketing
15 21 (22.11%) Finance
16 20 (21.05%) Business Intelligence
17 18 (18.95%) Data Analysis
18 17 (17.89%) Microsoft
18 17 (17.89%) User Experience
18 17 (17.89%) Conversion Rate Optimisation
19 16 (16.84%) Optimizely
19 16 (16.84%) Tableau
20 15 (15.79%) Social Media
21 14 (14.74%) Python
22 13 (13.68%) SQL
22 13 (13.68%) Degree
22 13 (13.68%) AngularJS
23 12 (12.63%) R

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (3.16%) CMS
2 1 (1.05%) WebSphere
2 1 (1.05%) WordPress
Applications
1 23 (24.21%) Microsoft Excel
2 7 (7.37%) Spreadsheet
3 3 (3.16%) Photoshop
4 1 (1.05%) Adobe Creative Suite
4 1 (1.05%) Adobe Illustrator
4 1 (1.05%) Microsoft PowerPoint
Business Applications
1 10 (10.53%) Adobe Campaign
2 4 (4.21%) Abakus
3 3 (3.16%) WebTrends
4 1 (1.05%) Magento
Cloud Services
1 90 (94.74%) Google Analytics
2 11 (11.58%) Adobe Analytics
3 4 (4.21%) AdWords
3 4 (4.21%) Google Attribution 360
4 2 (2.11%) Google Cloud Platform
Communications & Networking
1 4 (4.21%) HTTP
2 2 (2.11%) PPP
Database & Business Intelligence
1 7 (7.37%) Data Warehouse
2 6 (6.32%) Power BI
3 4 (4.21%) Data Mining
4 3 (3.16%) MySQL
4 3 (3.16%) QlikView
4 3 (3.16%) SQL Server
5 1 (1.05%) Big Data
5 1 (1.05%) Relational Database
Development Applications
1 2 (2.11%) Visual Website Optimizer
2 1 (1.05%) Fiddler
2 1 (1.05%) Git (software)
2 1 (1.05%) JIRA
General
1 54 (56.84%) Marketing
2 21 (22.11%) Finance
3 9 (9.47%) Advertising
4 8 (8.42%) French Language
5 3 (3.16%) Automotive
6 2 (2.11%) Retail
7 1 (1.05%) Banking
7 1 (1.05%) Brand Awareness
7 1 (1.05%) Electronics
7 1 (1.05%) Games
Job Titles
1 57 (60.00%) Analyst
2 30 (31.58%) Web Analyst
3 17 (17.89%) Digital Analyst
3 17 (17.89%) Google Analytics Analyst
4 16 (16.84%) Analytics Consultant
4 16 (16.84%) Consultant
4 16 (16.84%) Digital Analytics Consultant
5 13 (13.68%) Web Analytics Analyst
6 11 (11.58%) Google Analytics Web Analyst
7 10 (10.53%) Technical Analyst
8 8 (8.42%) Analytics Manager
8 8 (8.42%) Test Analyst
9 7 (7.37%) Data Analyst
10 6 (6.32%) Developer
10 6 (6.32%) Digital Analytics Analyst
10 6 (6.32%) Google Analytics Manager
11 5 (5.26%) Digital Analytics Manager
11 5 (5.26%) Front End Developer (Client-Side Developer)
12 4 (4.21%) Implementation Analyst
12 4 (4.21%) Insight Analyst
Libraries, Frameworks & Software Standards
1 39 (41.05%) HTML
2 25 (26.32%) CSS
3 24 (25.26%) jQuery
4 13 (13.68%) AngularJS
5 10 (10.53%) JSON
5 10 (10.53%) Node.js
6 2 (2.11%) Ajax
6 2 (2.11%) COM
6 2 (2.11%) React
7 1 (1.05%) HTML5
7 1 (1.05%) Regular Expression
Miscellaneous
1 26 (27.37%) Analytical Skills
2 17 (17.89%) User Experience
3 15 (15.79%) Social Media
4 11 (11.58%) Digital Media
5 8 (8.42%) Computer Science
6 7 (7.37%) Fintech
6 7 (7.37%) Mobile App
7 3 (3.16%) Blog
8 2 (2.11%) Management Information System
9 1 (1.05%) BBC
9 1 (1.05%) FMCG
9 1 (1.05%) Graphic Design
9 1 (1.05%) Greenfield Project
9 1 (1.05%) New Media
Operating Systems
1 2 (2.11%) Linux
Processes & Methodologies
1 94 (98.95%) Analytics
2 36 (37.89%) Web Analytics
3 35 (36.84%) SEO
4 32 (33.68%) Digital Analytics
5 30 (31.58%) E-Commerce
6 22 (23.16%) Digital Marketing
7 20 (21.05%) Business Intelligence
8 18 (18.95%) Data Analysis
9 17 (17.89%) Conversion Rate Optimisation
10 11 (11.58%) Marketing Automation
11 10 (10.53%) Creative Thinking
11 10 (10.53%) Data Analytics
11 10 (10.53%) Data Strategy
11 10 (10.53%) Marketing Analytics
11 10 (10.53%) Trend Analysis
12 9 (9.47%) Tag Management
12 9 (9.47%) Visualisation
13 8 (8.42%) Continuous Improvement
13 8 (8.42%) Data Visualisation
14 7 (7.37%) Agile Software Development
Programming Languages
1 39 (41.05%) JavaScript
2 14 (14.74%) Python
3 13 (13.68%) SQL
4 12 (12.63%) R
5 8 (8.42%) PHP
6 2 (2.11%) VBA
Qualifications
1 13 (13.68%) Degree
2 8 (8.42%) Computer Science Degree
3 1 (1.05%) BC Cleared
3 1 (1.05%) DBS Check
3 1 (1.05%) Security Cleared
Quality Assurance & Compliance
1 7 (7.37%) QA
2 1 (1.05%) Data Quality
Vendors
1 95 (100.00%) Google
2 30 (31.58%) Adobe
3 17 (17.89%) Microsoft
4 16 (16.84%) Optimizely
4 16 (16.84%) Tableau
5 7 (7.37%) Tealium
6 5 (5.26%) DoubleClick
7 4 (4.21%) Convertro
7 4 (4.21%) Coremetrics
7 4 (4.21%) Facebook
7 4 (4.21%) Marin
7 4 (4.21%) Rakuten
7 4 (4.21%) Visual IQ
8 3 (3.16%) Criteo
8 3 (3.16%) Ensighten
8 3 (3.16%) Marketo
8 3 (3.16%) Salesforce.com
9 2 (2.11%) TOWER Software
10 1 (1.05%) Dynatrace
10 1 (1.05%) Omniture