The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Google Tag Manager
UK
Rank 836 911 945
Rank change year-on-year +75 +34  
Permanent jobs citing Google Tag Manager 31 53 11
As % of all permanent IT jobs advertised in the UK 0.036% 0.051% 0.010%
As % of the Cloud Services category 0.25% 0.46% 0.12%
Number of salaries quoted 27 39 11
Median salary £38,000 £35,000 £35,000
Median salary % change year-on-year +8.57% -  
90% offered a salary of more than £27,400 £31,500 £31,500
10% offered a salary of more than £47,500 £57,000 £40,000
UK excluding London median salary £31,250 £40,000 £37,500
% change year-on-year -21.87% +6.66%  

Google Tag Manager is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

Cloud Computing Skills
UK
Permanent job vacancies with a requirement for cloud computing skills 12409 11559 8855
As % of all permanent IT job vacancies advertised in the UK 14.61% 11.19% 8.34%
Number of salaries quoted 10337 9709 7046
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £30,000 £31,000 £30,000
10% offered a salary of more than £77,500 £72,500 £77,500
UK excluding London median salary £45,000 £45,000 £45,000

Google Tag Manager
Job Vacancy Trend

The job posting trend of jobs advertised citing Google Tag Manager as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

The salary distribution of IT jobs citing Google Tag Manager over the 3 months to 25 March 2017.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 21 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +68 28 £38,000 +8.57% 6
London +55 22 £38,000 +20.63% 4
South East +74 3 £32,500 -45.83% 2
Wales - 2 £25,000 -
South Wales - 2 £25,000 -
Kent - 2 £34,250 - 1
Cardiff - 2 £25,000 -
City of London +36 1 £50,000 +58.73%
West Yorkshire +32 1 £35,000 -6.66%
Yorkshire +26 1 £35,000 -6.66%
North East - 1 £21,500 -
East of England - 1 - -
Hounslow - 1 £47,500 -
Tyne and Wear - 1 £21,500 -
Surrey - 1 £30,000 -
Newcastle upon Tyne - 1 £21,500 -
Watford - 1 - -
Folkestone - 1 £32,500 -
Guildford - 1 £30,000 -
Huddersfield - 1 £35,000 -
Hertfordshire - 1 - -

Google Tag Manager
Top 30 Related IT Skills

For the 6 months to 25 March 2017, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Tag Manager.

1 58 (100.00%) Google
2 52 (89.66%) Analytics
3 48 (82.76%) Google Analytics
4 41 (70.69%) Marketing
4 41 (70.69%) HTML
5 35 (60.34%) JavaScript
6 33 (56.90%) CSS
7 30 (51.72%) Web Analytics
8 25 (43.10%) Digital Marketing
9 23 (39.66%) SEO
10 20 (34.48%) PHP
10 20 (34.48%) User Experience
11 19 (32.76%) Actionable Insight
11 19 (32.76%) Project Management
12 18 (31.03%) CMS
12 18 (31.03%) Social Media
12 18 (31.03%) Front End Development
13 17 (29.31%) Web Development
13 17 (29.31%) MySQL
14 15 (25.86%) Analytical Skills
15 14 (24.14%) Performance Metrics
15 14 (24.14%) Information Architecture
15 14 (24.14%) XHTML
15 14 (24.14%) CRM
15 14 (24.14%) Web Services
15 14 (24.14%) XML
15 14 (24.14%) Content Management
15 14 (24.14%) Validation
15 14 (24.14%) Legal
16 13 (22.41%) E-Commerce

Google Tag Manager
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (31.03%) CMS
2 3 (5.17%) WordPress
3 2 (3.45%) Drupal
4 1 (1.72%) Marvel
4 1 (1.72%) SAS
4 1 (1.72%) WebSphere
Applications
1 8 (13.79%) MS Excel
2 7 (12.07%) MS PowerPoint
3 1 (1.72%) InVision
3 1 (1.72%) MS Visio
3 1 (1.72%) Photoshop
3 1 (1.72%) SPSS
Business Applications
1 3 (5.17%) Adobe Campaign
1 3 (5.17%) WebTrends
2 1 (1.72%) Kissmetrics
Cloud Services
1 48 (82.76%) Google Analytics
2 4 (6.90%) Adobe Analytics
3 2 (3.45%) AdWords
3 2 (3.45%) Google Cloud Platform
4 1 (1.72%) Basecamp
Communications & Networking
1 2 (3.45%) Broadband
2 1 (1.72%) HTTP
2 1 (1.72%) PPP
2 1 (1.72%) SSL
Database & Business Intelligence
1 17 (29.31%) MySQL
2 3 (5.17%) Big Data
3 2 (3.45%) BigQuery
4 1 (1.72%) MS Access
4 1 (1.72%) QlikView
Development Applications
1 3 (5.17%) Git (software)
2 1 (1.72%) Axure RP
2 1 (1.72%) Grunt
2 1 (1.72%) Visual Website Optimizer
General
1 41 (70.69%) Marketing
2 14 (24.14%) Legal
3 7 (12.07%) Retail
4 5 (8.62%) Finance
5 1 (1.72%) French Language
5 1 (1.72%) Games
5 1 (1.72%) Publishing
5 1 (1.72%) Telecoms
Job Titles
1 25 (43.10%) Analyst
2 22 (37.93%) Developer
3 20 (34.48%) Front End Developer (Client-Side Developer)
4 17 (29.31%) Web Analyst
5 15 (25.86%) JavaScript Developer
6 14 (24.14%) HTML Developer
6 14 (24.14%) MySQL Developer
7 8 (13.79%) Google Analytics Analyst
8 7 (12.07%) Analytics Manager
8 7 (12.07%) Digital Analyst
9 6 (10.34%) Digital Analytics Analyst
9 6 (10.34%) Digital Analytics Manager
10 5 (8.62%) Google Analytics Manager
10 5 (8.62%) SEO Analyst
11 4 (6.90%) Senior Analyst
11 4 (6.90%) Senior Web Analyst
11 4 (6.90%) Web Analytics Analyst
12 3 (5.17%) Data Analyst
12 3 (5.17%) Google Analytics Web Analyst
12 3 (5.17%) SEO Manager
Libraries, Frameworks & Software Standards
1 41 (70.69%) HTML
2 33 (56.90%) CSS
3 14 (24.14%) Web Services
3 14 (24.14%) XHTML
3 14 (24.14%) XML
4 8 (13.79%) jQuery
5 5 (8.62%) AngularJS
6 4 (6.90%) HTML5
7 3 (5.17%) LESS
7 3 (5.17%) Node.js
7 3 (5.17%) React
8 2 (3.45%) CSS3
8 2 (3.45%) DHTML
8 2 (3.45%) Flash
8 2 (3.45%) JSON
8 2 (3.45%) PCRE
9 1 (1.72%) KnockoutJS
9 1 (1.72%) Regular Expression
9 1 (1.72%) Sass
9 1 (1.72%) Twitter Bootstrap
Miscellaneous
1 20 (34.48%) User Experience
2 18 (31.03%) Social Media
3 15 (25.86%) Analytical Skills
4 4 (6.90%) Management Information System
5 3 (5.17%) Digital Media
6 2 (3.45%) Blog
6 2 (3.45%) Mobile App
6 2 (3.45%) New Media
7 1 (1.72%) BBC
7 1 (1.72%) Credit Risk
7 1 (1.72%) FMCG
Operating Systems
1 1 (1.72%) Android
1 1 (1.72%) Apple iOS
Processes & Methodologies
1 52 (89.66%) Analytics
2 30 (51.72%) Web Analytics
3 25 (43.10%) Digital Marketing
4 23 (39.66%) SEO
5 19 (32.76%) Actionable Insight
5 19 (32.76%) Project Management
6 18 (31.03%) Front End Development
7 17 (29.31%) Web Development
8 14 (24.14%) Content Management
8 14 (24.14%) CRM
8 14 (24.14%) Information Architecture
8 14 (24.14%) Performance Metrics
8 14 (24.14%) Validation
9 13 (22.41%) A/B Testing
9 13 (22.41%) E-Commerce
10 10 (17.24%) Tag Management
11 9 (15.52%) Data Analysis
12 6 (10.34%) Digital Analytics
13 5 (8.62%) Business Intelligence
14 4 (6.90%) Agile Software Development
Programming Languages
1 35 (60.34%) JavaScript
2 20 (34.48%) PHP
3 10 (17.24%) SQL
4 2 (3.45%) Python
4 2 (3.45%) R
Qualifications
1 10 (17.24%) Degree
2 3 (5.17%) BC Cleared
2 3 (5.17%) DBS Check
2 3 (5.17%) Security Cleared
3 2 (3.45%) Analytics IQ
Quality Assurance & Compliance
1 2 (3.45%) Data Quality
2 1 (1.72%) QA
Vendors
1 58 (100.00%) Google
2 11 (18.97%) Tableau
3 10 (17.24%) Adobe
4 8 (13.79%) Optimizely
5 5 (8.62%) Microsoft
6 3 (5.17%) Hitwise
6 3 (5.17%) Tealium
7 2 (3.45%) Alteryx
7 2 (3.45%) DoubleClick
7 2 (3.45%) Mediaplex
7 2 (3.45%) Qubit
7 2 (3.45%) Salesforce.com
8 1 (1.72%) Ensighten
8 1 (1.72%) Hotjar
8 1 (1.72%) Maxymiser
8 1 (1.72%) Monetate
8 1 (1.72%) Omniture
8 1 (1.72%) PayPal
8 1 (1.72%) Salesforce Marketing Cloud
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