Period
to 22 July 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 22 July 2018 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK
6 months to
22 Jul 2018
Same period 2017 Same period 2016
Rank 1082 1120 1191
Rank change year-on-year +38 +71 +113
Permanent jobs citing Google Tag Manager 85 84 92
As % of all permanent IT jobs advertised in the UK 0.049% 0.047% 0.045%
As % of the Cloud Services category 0.21% 0.28% 0.38%
Number of salaries quoted 69 70 73
UK median annual salary £40,000 £37,750 £37,500
Median salary % change year-on-year +5.96% +0.67% +15.61%
10th Percentile £30,800 £28,900 £27,500
90th Percentile £58,750 £65,000 £46,125
UK excluding London median annual salary £35,000 £31,250 £37,500
% change year-on-year +12.00% -16.67% -12.28%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 39,763 30,097 24,299
As % of all permanent IT jobs advertised in the UK 22.93% 16.84% 12.00%
Number of salaries quoted 32,255 24,818 20,472
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £29,750 £28,250 £27,750
90th Percentile £85,000 £80,000 £78,750
UK excluding London median annual salary £47,500 £45,000 £44,000
% change year-on-year +5.56% +2.27% +3.53%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

The salary distribution of IT jobs citing Google Tag Manager over the 6 months to 22 July 2018.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 22 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +43 83 £38,850 +2.24% 27
UK excluding London +35 55 £35,000 +12.00% 17
London -14 29 £47,500 +18.75% 12
North of England +14 17 £37,500 +32.74% 11
West Midlands +43 12 £40,000 +14.29% 1
Midlands +21 12 £40,000 +14.29% 1
South West - 11 £35,000 - 1
North West +8 10 £35,000 - 6
South East +1 9 £35,000 +7.69% 2
Yorkshire +23 7 £42,500 - 3
East of England +14 5 £37,700 -
Scotland - 1 - - 1

For the 6 months to 22 July 2018, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Tag Manager.

1 85 (100.00%) Google
2 84 (98.82%) Analytics
3 74 (87.06%) Google Analytics
4 52 (61.18%) Marketing
5 32 (37.65%) Web Analytics
5 32 (37.65%) Digital Marketing
6 31 (36.47%) JavaScript
6 31 (36.47%) Analytical Skills
7 29 (34.12%) HTML
8 28 (32.94%) SEO
8 28 (32.94%) User Experience
9 23 (27.06%) Digital Analytics
9 23 (27.06%) SQL
10 21 (24.71%) CSS
10 21 (24.71%) Web Development
10 21 (24.71%) Tag Management
11 20 (23.53%) Finance
11 20 (23.53%) Adobe
12 19 (22.35%) Tealium
13 18 (21.18%) jQuery
14 17 (20.00%) Adobe Analytics
15 16 (18.82%) Social Media
15 16 (18.82%) AdWords
16 14 (16.47%) Twitter
16 14 (16.47%) Pay per click
16 14 (16.47%) E-Commerce
17 13 (15.29%) Advertising
17 13 (15.29%) CMS
17 13 (15.29%) DoubleClick
17 13 (15.29%) Campaign Management

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (15.29%) CMS
2 5 (5.88%) WordPress
3 4 (4.71%) IIS
4 3 (3.53%) Marvel
4 3 (3.53%) Sitecore CMS
5 2 (2.35%) Apache Spark
6 1 (1.18%) SAS
Applications
1 11 (12.94%) Microsoft Excel
2 9 (10.59%) Microsoft PowerPoint
3 3 (3.53%) InVision
3 3 (3.53%) Microsoft Office
3 3 (3.53%) Photoshop
4 1 (1.18%) SPSS
Business Applications
1 3 (3.53%) Academy Revenues and Benefits
1 3 (3.53%) Magento
Cloud Services
1 74 (87.06%) Google Analytics
2 17 (20.00%) Adobe Analytics
3 16 (18.82%) AdWords
4 6 (7.06%) Google Cloud Platform
5 2 (2.35%) Amazon AWS
5 2 (2.35%) Asana
5 2 (2.35%) CheetahMail
5 2 (2.35%) G Suite
5 2 (2.35%) Pure360
6 1 (1.18%) Sage Pay
Communications & Networking
1 1 (1.18%) Internet
Database & Business Intelligence
1 9 (10.59%) SQL Server
2 7 (8.24%) Power BI
3 6 (7.06%) BigQuery
4 4 (4.71%) MySQL
4 4 (4.71%) SQL Server 2016
4 4 (4.71%) SQL Server Analysis Services
4 4 (4.71%) SQL Server Integration Services
4 4 (4.71%) SQL Server Reporting Services
5 3 (3.53%) Mixpanel
5 3 (3.53%) QlikView
6 2 (2.35%) Amazon Redshift
7 1 (1.18%) Big Data
7 1 (1.18%) Data Mining
Development Applications
1 7 (8.24%) Visual Website Optimizer
2 3 (3.53%) Axure RP
3 2 (2.35%) CasperJS
3 2 (2.35%) Git (software)
3 2 (2.35%) Octopus Deploy
3 2 (2.35%) TeamCity
3 2 (2.35%) Visual Studio
4 1 (1.18%) Grunt
4 1 (1.18%) gulp
4 1 (1.18%) JIRA
4 1 (1.18%) webpack
General
1 52 (61.18%) Marketing
2 20 (23.53%) Finance
3 13 (15.29%) Advertising
4 7 (8.24%) Retail
5 5 (5.88%) Banking
6 4 (4.71%) Automotive
6 4 (4.71%) Brand Awareness
7 3 (3.53%) Publishing
8 1 (1.18%) Games
8 1 (1.18%) Legal
8 1 (1.18%) Telecoms
Job Titles
1 32 (37.65%) Analyst
2 18 (21.18%) Developer
3 17 (20.00%) Web Analyst
4 13 (15.29%) Digital Marketing Manager
4 13 (15.29%) Marketing Manager
5 12 (14.12%) Digital Analyst
6 11 (12.94%) PPC Manager
7 9 (10.59%) Web Developer
8 8 (9.41%) Senior Analyst
9 7 (8.24%) Analytics Developer
9 7 (8.24%) Digital Analytics Analyst
9 7 (8.24%) Digital Developer
9 7 (8.24%) Senior Web Analyst
10 6 (7.06%) Data Analyst
11 5 (5.88%) Marketing Web Developer
11 5 (5.88%) Web Analytics Analyst
12 4 (4.71%) CMS Developer
12 4 (4.71%) Digital Analytics Specialist
12 4 (4.71%) Digital Marketing Developer
12 4 (4.71%) HTML Developer
Libraries, Frameworks & Software Standards
1 29 (34.12%) HTML
2 21 (24.71%) CSS
3 18 (21.18%) jQuery
4 7 (8.24%) JSON
5 6 (7.06%) Ajax
5 6 (7.06%) AngularJS
6 5 (5.88%) XML
7 4 (4.71%) .NET
7 4 (4.71%) ASP.NET
7 4 (4.71%) ASP.NET Web API
7 4 (4.71%) Classic ASP
7 4 (4.71%) React
7 4 (4.71%) RESTful
8 3 (3.53%) Ember.js
8 3 (3.53%) LAMP
8 3 (3.53%) Regular Expression
9 2 (2.35%) CSS3
9 2 (2.35%) KnockoutJS
9 2 (2.35%) Twitter Bootstrap
9 2 (2.35%) Web Services
Miscellaneous
1 31 (36.47%) Analytical Skills
2 28 (32.94%) User Experience
3 16 (18.82%) Social Media
4 11 (12.94%) Self-Motivation
5 4 (4.71%) Computer Science
6 3 (3.53%) Blog
6 3 (3.53%) Digital Media
6 3 (3.53%) iPhone
7 2 (2.35%) Algorithms
7 2 (2.35%) Graphic Design
8 1 (1.18%) Credit Risk
8 1 (1.18%) Data Structures
8 1 (1.18%) Management Information System
8 1 (1.18%) Mobile App
8 1 (1.18%) Online Games
Operating Systems
1 3 (3.53%) Linux
2 1 (1.18%) Ubuntu
Processes & Methodologies
1 84 (98.82%) Analytics
2 32 (37.65%) Digital Marketing
2 32 (37.65%) Web Analytics
3 28 (32.94%) SEO
4 23 (27.06%) Digital Analytics
5 21 (24.71%) Tag Management
5 21 (24.71%) Web Development
6 14 (16.47%) E-Commerce
6 14 (16.47%) Pay per click
7 13 (15.29%) A/B Testing
7 13 (15.29%) Campaign Management
7 13 (15.29%) Problem-Solving
8 12 (14.12%) Actionable Insight
8 12 (14.12%) Agile Software Development
8 12 (14.12%) Conversion Rate Optimisation
8 12 (14.12%) Visualisation
9 11 (12.94%) Content Management
10 10 (11.76%) Business Intelligence
10 10 (11.76%) Email Marketing
10 10 (11.76%) Web Design
Programming Languages
1 31 (36.47%) JavaScript
2 23 (27.06%) SQL
3 9 (10.59%) Python
4 6 (7.06%) R
5 5 (5.88%) PHP
6 4 (4.71%) C#
7 1 (1.18%) ES6
7 1 (1.18%) VBA
Qualifications
1 12 (14.12%) Degree
2 1 (1.18%) CIPFA
2 1 (1.18%) Computer Science Degree
Quality Assurance & Compliance
1 3 (3.53%) GDPR
2 1 (1.18%) PCI DSS
2 1 (1.18%) QA
Systems Management
1 3 (3.53%) Opscode Chef
2 2 (2.35%) cPanel
2 2 (2.35%) Matomo
Vendors
1 85 (100.00%) Google
2 20 (23.53%) Adobe
3 19 (22.35%) Tealium
4 14 (16.47%) Twitter
5 13 (15.29%) DoubleClick
6 11 (12.94%) Facebook
6 11 (12.94%) Kenshoo
6 11 (12.94%) Marin
7 8 (9.41%) Ensighten
7 8 (9.41%) Hotjar
7 8 (9.41%) Microsoft
7 8 (9.41%) Tableau
8 4 (4.71%) Optimizely
8 4 (4.71%) Qubit
9 3 (3.53%) Apple
9 3 (3.53%) Crazy Egg
9 3 (3.53%) DeepCrawl
9 3 (3.53%) MicroStrategy
9 3 (3.53%) Screaming Frog
9 3 (3.53%) Sitecore