Period
to 11 December 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 11 December 2017 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK
6 months to
11 Dec 2017
Same period 2016 Same period 2015
Rank 1110 1170 1199
Rank change year-on-year +60 +29 +92
Permanent jobs citing Google Tag Manager 82 43 89
As % of all permanent IT jobs advertised in the UK 0.046% 0.023% 0.041%
As % of the Cloud Services category 0.24% 0.18% 0.43%
Number of salaries quoted 75 40 81
UK median annual salary £42,500 £42,500 £37,500
Median salary % change year-on-year - +13.33% -11.76%
10th Percentile £31,750 £25,500 £25,250
90th Percentile £62,500 £57,625 £57,500
UK excluding London median annual salary £35,000 £35,000 £37,500
% change year-on-year - -6.67% +7.14%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 34460 24384 20609
As % of all permanent IT jobs advertised in the UK 19.18% 13.19% 9.56%
Number of salaries quoted 28441 20490 17261
UK median annual salary £52,500 £50,500 £50,000
Median salary % change year-on-year +3.96% +1.00% +5.26%
10th Percentile £27,500 £28,500 £27,500
90th Percentile £81,250 £80,000 £77,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +6.25%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

The salary distribution of IT jobs citing Google Tag Manager over the 6 months to 11 December 2017.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 11 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +70 82 £42,500 - 10
London +29 65 £42,500 - 7
UK excluding London +13 17 £35,000 - 3
North of England +10 11 £41,250 +25.00%
Yorkshire +18 9 £33,750 -20.59%
Midlands - 4 £27,500 -
West Midlands - 4 £27,500 -
South East +34 2 £35,000 -12.50% 3
North West -8 2 £41,250 +37.50%

For the 6 months to 11 December 2017, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Google Tag Manager.

1 82 (100.00%) Google
1 82 (100.00%) Analytics
2 77 (93.90%) Google Analytics
3 47 (57.32%) Marketing
4 40 (48.78%) Web Analytics
5 33 (40.24%) SEO
6 31 (37.80%) Digital Analytics
7 28 (34.15%) Adobe
8 25 (30.49%) JavaScript
8 25 (30.49%) E-Commerce
9 23 (28.05%) User Experience
10 22 (26.83%) Business Intelligence
11 21 (25.61%) Digital Marketing
12 20 (24.39%) SQL
13 19 (23.17%) Microsoft Excel
14 17 (20.73%) Adobe Analytics
15 16 (19.51%) jQuery
15 16 (19.51%) HTML
15 16 (19.51%) Finance
16 15 (18.29%) Tableau
16 15 (18.29%) Tag Management
17 14 (17.07%) Analytical Skills
18 13 (15.85%) Degree
18 13 (15.85%) Tealium
19 12 (14.63%) Social Media
19 12 (14.63%) Microsoft
20 11 (13.41%) Python
20 11 (13.41%) Digital Media
20 11 (13.41%) Visualisation
20 11 (13.41%) Conversion Rate Optimisation

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (2.44%) CMS
Applications
1 19 (23.17%) Microsoft Excel
2 3 (3.66%) Spreadsheet
3 2 (2.44%) Photoshop
4 1 (1.22%) Adobe Creative Suite
4 1 (1.22%) Microsoft Office
Business Applications
1 7 (8.54%) WebTrends
2 4 (4.88%) Abakus
3 3 (3.66%) Adobe Campaign
4 1 (1.22%) Magento
Cloud Services
1 77 (93.90%) Google Analytics
2 17 (20.73%) Adobe Analytics
3 5 (6.10%) AdWords
4 4 (4.88%) Google Attribution 360
5 3 (3.66%) Google Cloud Platform
6 1 (1.22%) Amazon AWS
6 1 (1.22%) Amazon EC2
6 1 (1.22%) Amazon S3
6 1 (1.22%) MailChimp
6 1 (1.22%) Sage Pay
6 1 (1.22%) Silverpop
Communications & Networking
1 1 (1.22%) PPP
Database & Business Intelligence
1 7 (8.54%) Data Warehouse
2 6 (7.32%) Power BI
3 4 (4.88%) Data Mining
4 3 (3.66%) QlikView
4 3 (3.66%) SQL Server
5 1 (1.22%) Amazon Redshift
5 1 (1.22%) Big Data
5 1 (1.22%) BigQuery
5 1 (1.22%) MongoDB
5 1 (1.22%) MySQL
5 1 (1.22%) Relational Database
Development Applications
1 2 (2.44%) JIRA
1 2 (2.44%) Visual Website Optimizer
2 1 (1.22%) Fiddler
General
1 47 (57.32%) Marketing
2 16 (19.51%) Finance
3 10 (12.20%) Retail
4 8 (9.76%) Advertising
5 3 (3.66%) Automotive
6 2 (2.44%) Brand Awareness
6 2 (2.44%) French Language
7 1 (1.22%) Electronics
7 1 (1.22%) Games
7 1 (1.22%) Legal
Job Titles
1 49 (59.76%) Analyst
2 25 (30.49%) Web Analyst
3 17 (20.73%) Digital Analyst
4 15 (18.29%) Google Analytics Analyst
5 14 (17.07%) Web Analytics Analyst
6 12 (14.63%) Analytics Consultant
6 12 (14.63%) Consultant
6 12 (14.63%) Digital Analytics Consultant
7 10 (12.20%) Analytics Manager
7 10 (12.20%) Google Analytics Web Analyst
8 8 (9.76%) Technical Analyst
9 7 (8.54%) Data Analyst
9 7 (8.54%) Implementation Analyst
10 6 (7.32%) Insight Analyst
11 5 (6.10%) Digital Analytics Analyst
11 5 (6.10%) Google Analytics Manager
11 5 (6.10%) Web Analytics Manager
11 5 (6.10%) Web Manager
12 3 (3.66%) Digital Analytics Manager
12 3 (3.66%) Marketing Manager
Libraries, Frameworks & Software Standards
1 16 (19.51%) HTML
1 16 (19.51%) jQuery
2 10 (12.20%) CSS
3 4 (4.88%) Ajax
3 4 (4.88%) AngularJS
4 3 (3.66%) JSON
4 3 (3.66%) Node.js
5 2 (2.44%) COM
6 1 (1.22%) React
6 1 (1.22%) Regular Expression
6 1 (1.22%) Web Services
Miscellaneous
1 23 (28.05%) User Experience
2 14 (17.07%) Analytical Skills
3 12 (14.63%) Social Media
4 11 (13.41%) Digital Media
5 8 (9.76%) Computer Science
6 6 (7.32%) Fintech
7 4 (4.88%) Management Information System
8 3 (3.66%) Blog
8 3 (3.66%) Mobile App
9 1 (1.22%) Algorithms
9 1 (1.22%) FMCG
9 1 (1.22%) Graphic Design
9 1 (1.22%) Greenfield Project
Operating Systems
1 2 (2.44%) Linux
Processes & Methodologies
1 82 (100.00%) Analytics
2 40 (48.78%) Web Analytics
3 33 (40.24%) SEO
4 31 (37.80%) Digital Analytics
5 25 (30.49%) E-Commerce
6 22 (26.83%) Business Intelligence
7 21 (25.61%) Digital Marketing
8 15 (18.29%) Tag Management
9 11 (13.41%) Conversion Rate Optimisation
9 11 (13.41%) Visualisation
10 8 (9.76%) Data Analysis
10 8 (9.76%) Data Visualisation
10 8 (9.76%) Mathematics
10 8 (9.76%) Web Development
11 7 (8.54%) Agile Software Development
11 7 (8.54%) Economics
11 7 (8.54%) Pay per click
11 7 (8.54%) Psychology
12 6 (7.32%) A/B Testing
12 6 (7.32%) Trend Analysis
Programming Languages
1 25 (30.49%) JavaScript
2 20 (24.39%) SQL
3 11 (13.41%) Python
4 7 (8.54%) PHP
4 7 (8.54%) R
5 3 (3.66%) VBA
Qualifications
1 13 (15.85%) Degree
2 8 (9.76%) Computer Science Degree
3 1 (1.22%) Numerate Degree
Quality Assurance & Compliance
1 9 (10.98%) QA
2 2 (2.44%) Data Quality
3 1 (1.22%) GDPR
3 1 (1.22%) PCI DSS
Vendors
1 82 (100.00%) Google
2 28 (34.15%) Adobe
3 15 (18.29%) Tableau
4 13 (15.85%) Tealium
5 12 (14.63%) Microsoft
6 6 (7.32%) DoubleClick
6 6 (7.32%) Ensighten
6 6 (7.32%) Optimizely
7 4 (4.88%) Convertro
7 4 (4.88%) Coremetrics
7 4 (4.88%) Marin
7 4 (4.88%) Rakuten
7 4 (4.88%) Visual IQ
8 3 (3.66%) Criteo
8 3 (3.66%) Facebook
8 3 (3.66%) Marketo
8 3 (3.66%) Salesforce.com
9 2 (2.44%) TOWER Software
10 1 (1.22%) HP
10 1 (1.22%) Omniture