Period
to 20 February 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 20 February 2018 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK
6 months to
20 Feb 2018
Same period 2017 Same period 2016
Rank 1137 1137 1207
Rank change year-on-year 0 +70 +50
Permanent jobs citing Google Tag Manager 61 47 93
As % of all permanent IT jobs advertised in the UK 0.035% 0.027% 0.044%
As % of the Cloud Services category 0.17% 0.19% 0.43%
Number of salaries quoted 59 45 79
UK median annual salary £37,500 £38,000 £40,000
Median salary % change year-on-year -1.32% -5.00% +3.23%
10th Percentile £26,650 £25,500 £25,250
90th Percentile £50,500 £52,500 £60,000
UK excluding London median annual salary £35,000 £33,000 £40,000
% change year-on-year +6.06% -17.50% -

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 36,442 24,322 21,681
As % of all permanent IT jobs advertised in the UK 20.62% 13.92% 10.34%
Number of salaries quoted 30,171 20,396 18,256
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £28,215 £28,000 £27,500
90th Percentile £82,500 £80,000 £78,750
UK excluding London median annual salary £45,000 £45,000 £44,500
% change year-on-year - +1.12% +4.71%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

The salary distribution of IT jobs citing Google Tag Manager over the 6 months to 20 February 2018.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 20 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 60 £37,500 -1.96% 29
London -8 40 £42,500 +8.28% 9
UK excluding London -11 20 £35,000 +6.06% 21
North of England -9 8 £37,500 +10.29% 11
West Midlands - 7 £35,000 - 1
Midlands - 7 £35,000 - 1
North West -16 6 £37,500 +25.00% 9
Yorkshire +13 2 £33,750 -20.59% 2
South East +11 2 £35,000 -15.15% 5
South West - 2 £21,500 - 2
East of England -2 1 £30,000 +18.81% 1

For the 6 months to 20 February 2018, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Tag Manager.

1 61 (100.00%) Google
1 61 (100.00%) Analytics
2 57 (93.44%) Google Analytics
3 40 (65.57%) Marketing
4 29 (47.54%) Web Analytics
5 26 (42.62%) SEO
6 22 (36.07%) Digital Marketing
7 21 (34.43%) User Experience
8 19 (31.15%) JavaScript
9 18 (29.51%) Adobe
10 17 (27.87%) E-Commerce
10 17 (27.87%) Business Intelligence
10 17 (27.87%) SQL
11 16 (26.23%) Microsoft Excel
12 14 (22.95%) Degree
13 12 (19.67%) Adobe Analytics
13 12 (19.67%) Tableau
14 11 (18.03%) Analytical Skills
14 11 (18.03%) Digital Analytics
15 10 (16.39%) Tag Management
15 10 (16.39%) Actionable Insight
15 10 (16.39%) HTML
16 9 (14.75%) A/B Testing
16 9 (14.75%) Tealium
17 8 (13.11%) AdWords
17 8 (13.11%) Power BI
17 8 (13.11%) Microsoft Office
17 8 (13.11%) Pay per click
17 8 (13.11%) jQuery
17 8 (13.11%) Visualisation

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (9.84%) CMS
2 4 (6.56%) Sitecore CMS
3 2 (3.28%) WordPress
Applications
1 16 (26.23%) Microsoft Excel
2 8 (13.11%) Microsoft Office
3 4 (6.56%) Microsoft PowerPoint
3 4 (6.56%) Photoshop
4 1 (1.64%) Adobe Creative Suite
4 1 (1.64%) Spreadsheet
Business Applications
1 6 (9.84%) WebTrends
2 1 (1.64%) Abakus
2 1 (1.64%) Academy Revenues and Benefits
2 1 (1.64%) Magento
2 1 (1.64%) NetSuite
Cloud Services
1 57 (93.44%) Google Analytics
2 12 (19.67%) Adobe Analytics
3 8 (13.11%) AdWords
4 4 (6.56%) Sage Pay
5 2 (3.28%) CheetahMail
5 2 (3.28%) Google Cloud Platform
5 2 (3.28%) Pure360
5 2 (3.28%) Silverpop
6 1 (1.64%) Amazon AWS
6 1 (1.64%) Amazon EC2
6 1 (1.64%) Amazon S3
6 1 (1.64%) Google Attribution 360
6 1 (1.64%) MailChimp
6 1 (1.64%) npm
6 1 (1.64%) Trello
Communications & Networking
1 1 (1.64%) Internet
Database & Business Intelligence
1 8 (13.11%) Power BI
2 3 (4.92%) QlikView
2 3 (4.92%) SQL Server
3 2 (3.28%) SQL Server Analysis Services
3 2 (3.28%) SQL Server Integration Services
3 2 (3.28%) SQL Server Reporting Services
4 1 (1.64%) Amazon Redshift
4 1 (1.64%) Big Data
4 1 (1.64%) BigQuery
4 1 (1.64%) Data Warehouse
4 1 (1.64%) MongoDB
4 1 (1.64%) Relational Database
Development Applications
1 4 (6.56%) JIRA
1 4 (6.56%) Visual Website Optimizer
2 2 (3.28%) CasperJS
2 2 (3.28%) Git (software)
2 2 (3.28%) Octopus Deploy
2 2 (3.28%) TeamCity
2 2 (3.28%) Visual Studio
3 1 (1.64%) Grunt
3 1 (1.64%) gulp
3 1 (1.64%) PostCSS
3 1 (1.64%) webpack
General
1 40 (65.57%) Marketing
2 6 (9.84%) Advertising
2 6 (9.84%) Finance
2 6 (9.84%) Retail
3 4 (6.56%) Legal
4 3 (4.92%) Banking
5 2 (3.28%) Automotive
5 2 (3.28%) Brand Awareness
6 1 (1.64%) Electronics
6 1 (1.64%) Games
Job Titles
1 28 (45.90%) Analyst
2 15 (24.59%) Web Analyst
3 9 (14.75%) Analytics Manager
3 9 (14.75%) Digital Analyst
3 9 (14.75%) Web Analytics Analyst
4 8 (13.11%) Google Analytics Analyst
5 6 (9.84%) Google Analytics Manager
5 6 (9.84%) Google Analytics Web Analyst
6 5 (8.20%) Technical Analyst
7 4 (6.56%) Account Manager
7 4 (6.56%) Data Analyst
7 4 (6.56%) Implementation Analyst
7 4 (6.56%) Senior Account Manager
7 4 (6.56%) Senior Manager
7 4 (6.56%) Web Analytics Manager
7 4 (6.56%) Web Manager
8 3 (4.92%) Digital Analytics Specialist
8 3 (4.92%) Digital Marketing Specialist
8 3 (4.92%) Marketing Specialist
8 3 (4.92%) UX Specialist
Libraries, Frameworks & Software Standards
1 10 (16.39%) HTML
2 8 (13.11%) jQuery
3 7 (11.48%) CSS
3 7 (11.48%) CSS3
3 7 (11.48%) HTML5
4 5 (8.20%) Ajax
5 4 (6.56%) Twitter Bootstrap
6 3 (4.92%) XML
7 2 (3.28%) AngularJS
7 2 (3.28%) JSON
7 2 (3.28%) KnockoutJS
8 1 (1.64%) Browserify
8 1 (1.64%) LESS
8 1 (1.64%) Node.js
8 1 (1.64%) Redux
8 1 (1.64%) RequireJS
8 1 (1.64%) Sass
8 1 (1.64%) Web Services
Miscellaneous
1 21 (34.43%) User Experience
2 11 (18.03%) Analytical Skills
3 6 (9.84%) Social Media
4 3 (4.92%) Blog
4 3 (4.92%) Graphic Design
4 3 (4.92%) Management Information System
4 3 (4.92%) Mobile App
5 2 (3.28%) Algorithms
5 2 (3.28%) Computer Science
5 2 (3.28%) Digital Media
6 1 (1.64%) Data Structures
6 1 (1.64%) Fintech
6 1 (1.64%) Greenfield Project
Processes & Methodologies
1 61 (100.00%) Analytics
2 29 (47.54%) Web Analytics
3 26 (42.62%) SEO
4 22 (36.07%) Digital Marketing
5 17 (27.87%) Business Intelligence
5 17 (27.87%) E-Commerce
6 11 (18.03%) Digital Analytics
7 10 (16.39%) Actionable Insight
7 10 (16.39%) Tag Management
8 9 (14.75%) A/B Testing
9 8 (13.11%) Pay per click
9 8 (13.11%) Visualisation
10 7 (11.48%) Email Marketing
10 7 (11.48%) Project Management
10 7 (11.48%) Web Development
11 6 (9.84%) Content Management
12 5 (8.20%) Data Analysis
12 5 (8.20%) Market Research
13 4 (6.56%) Business Development
13 4 (6.56%) Process Management
Programming Languages
1 19 (31.15%) JavaScript
2 17 (27.87%) SQL
3 6 (9.84%) Python
4 3 (4.92%) PHP
4 3 (4.92%) R
5 1 (1.64%) ES6
5 1 (1.64%) ES7
5 1 (1.64%) ES8
5 1 (1.64%) VBA
Qualifications
1 14 (22.95%) Degree
2 1 (1.64%) Analytics IQ
2 1 (1.64%) CIPFA
2 1 (1.64%) Computer Science Degree
2 1 (1.64%) Numerate Degree
Quality Assurance & Compliance
1 6 (9.84%) QA
2 4 (6.56%) PCI DSS
3 1 (1.64%) Data Quality
3 1 (1.64%) GDPR
Systems Management
1 1 (1.64%) Opscode Chef
Vendors
1 61 (100.00%) Google
2 18 (29.51%) Adobe
3 12 (19.67%) Tableau
4 9 (14.75%) Tealium
5 6 (9.84%) Microsoft
6 5 (8.20%) DoubleClick
7 4 (6.56%) Adyen
7 4 (6.56%) Ensighten
7 4 (6.56%) Hotjar
7 4 (6.56%) HP
7 4 (6.56%) PayPal
7 4 (6.56%) Sitecore
7 4 (6.56%) Wrike
8 3 (4.92%) IBM
9 2 (3.28%) Coremetrics
9 2 (3.28%) Optimizely
9 2 (3.28%) Screaming Frog
10 1 (1.64%) DeepCrawl
10 1 (1.64%) Snowplow
10 1 (1.64%) Visual IQ