Period
to 19 October 2019

The following table provides summary statistics for permanent job vacancies with a requirement for Google Tag Manager skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Tag Manager over the 6 months to 19 October 2019 with a comparison to the same period in the previous 2 years.

Google Tag Manager
UK
6 months to
19 Oct 2019
Same period 2018 Same period 2017
Rank 996 1067 1114
Rank change year-on-year +71 +47 +82
Permanent jobs citing Google Tag Manager 74 97 97
As % of all permanent IT jobs advertised in the UK 0.054% 0.059% 0.055%
As % of the Cloud Services category 0.17% 0.24% 0.29%
Number of salaries quoted 56 73 89
UK median annual salary £46,750 £42,500 £40,000
Median salary % change year-on-year +10.00% +6.25% -5.88%
10th Percentile £31,201 £31,250 £29,000
90th Percentile £62,500 £58,750 £63,000
UK excluding London median annual salary £42,000 £37,700 £35,000
% change year-on-year +11.41% +7.71% +16.67%

Google Tag Manager is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Permanent vacancies with a requirement for cloud computing skills 43,170 40,741 33,278
As % of all permanent IT jobs advertised in the UK 31.69% 24.72% 19.04%
Number of salaries quoted 35,152 32,917 27,378
UK median annual salary £55,000 £55,000 £50,000
Median salary % change year-on-year - +10.00% -
10th Percentile £30,000 £30,000 £27,750
90th Percentile £90,000 £85,000 £80,000
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a percentage of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Tag Manager.

Salary trend for Google Tag Manager in the UK

Google Tag Manager
Salary Histogram

The salary distribution of IT jobs citing Google Tag Manager over the 6 months to 19 October 2019.

Salary histogram for Google Tag Manager in the UK

Google Tag Manager
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 19 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +66 73 £46,750 +10.00% 28
London +93 50 £50,000 +5.26% 9
UK excluding London +55 24 £42,000 +11.41% 19
North West +44 10 £45,000 +2.86% 4
North of England +29 10 £45,000 +5.88% 9
South East +39 6 £27,751 -34.70% 3
South West +20 4 - - 1
Midlands +36 3 £35,000 +7.69%
East Midlands - 3 £35,000 -
Wales - 1 - -

For the 6 months to 19 October 2019, IT jobs citing Google Tag Manager also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Google Tag Manager.

1 74 (100.00%) Google
2 65 (87.84%) Analytics
3 54 (72.97%) Google Analytics
4 43 (58.11%) Marketing
5 31 (41.89%) JavaScript
6 30 (40.54%) Adobe
7 29 (39.19%) Tag Management
8 25 (33.78%) Web Analytics
8 25 (33.78%) Adobe Analytics
9 21 (28.38%) Digital Marketing
9 21 (28.38%) User Experience
10 20 (27.03%) HTML
10 20 (27.03%) SEO
11 18 (24.32%) CSS
12 17 (22.97%) Social Media
13 16 (21.62%) Tealium
13 16 (21.62%) A/B Testing
14 15 (20.27%) Decision-Making
15 14 (18.92%) Analytical Skills
15 14 (18.92%) E-Commerce
16 12 (16.22%) Web Development
17 11 (14.86%) Digital Analytics
18 10 (13.51%) Actionable Insight
18 10 (13.51%) JSON
18 10 (13.51%) QA
18 10 (13.51%) Advertising
18 10 (13.51%) Data Analysis
18 10 (13.51%) Microsoft Excel
19 9 (12.16%) PHP
19 9 (12.16%) Agile Software Development

Google Tag Manager
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (12.16%) WordPress
2 5 (6.76%) CMS
3 1 (1.35%) Umbraco
Applications
1 10 (13.51%) Microsoft Excel
2 6 (8.11%) Microsoft Office
3 2 (2.70%) Figma
3 2 (2.70%) InVision
3 2 (2.70%) Sketch
4 1 (1.35%) Microsoft PowerPoint
Business Applications
1 2 (2.70%) Shopify
1 2 (2.70%) Social Studio
Cloud Services
1 54 (72.97%) Google Analytics
2 25 (33.78%) Adobe Analytics
3 6 (8.11%) G Suite
3 6 (8.11%) Office 365
4 4 (5.41%) AdWords
5 3 (4.05%) Adobe Creative Cloud
6 2 (2.70%) GCP
6 2 (2.70%) Power Platform
6 2 (2.70%) Slack
7 1 (1.35%) Azure
7 1 (1.35%) Firebase
7 1 (1.35%) GitHub
7 1 (1.35%) npm
7 1 (1.35%) SaaS
Communications & Networking
1 3 (4.05%) DNS
2 1 (1.35%) HTTP
Database & Business Intelligence
1 3 (4.05%) Mixpanel
2 2 (2.70%) BigQuery
2 2 (2.70%) Data Warehouse
2 2 (2.70%) MySQL
2 2 (2.70%) Power BI
3 1 (1.35%) Relational Database
3 1 (1.35%) SQL Server
Development Applications
1 4 (5.41%) Git (software)
1 4 (5.41%) gulp
2 3 (4.05%) Jenkins
3 1 (1.35%) Bitbucket
3 1 (1.35%) Bower
3 1 (1.35%) Grunt
3 1 (1.35%) webpack
General
1 43 (58.11%) Marketing
2 10 (13.51%) Advertising
3 9 (12.16%) Retail
4 1 (1.35%) Games
4 1 (1.35%) Law
4 1 (1.35%) Telecoms
Job Titles
1 29 (39.19%) Analyst
2 16 (21.62%) Web Analyst
3 14 (18.92%) Developer
4 9 (12.16%) Analytics Manager
4 9 (12.16%) Data Analyst
4 9 (12.16%) Marketing Executive
5 6 (8.11%) Digital Executive
5 6 (8.11%) Digital Marketing Executive
5 6 (8.11%) Implementation Engineer
5 6 (8.11%) Senior Analyst
6 5 (6.76%) Analytics Consultant
6 5 (6.76%) Consultant
6 5 (6.76%) Digital Analytics Manager
6 5 (6.76%) Implementation Analyst
6 5 (6.76%) Senior Web Analyst
6 5 (6.76%) Web Analytics Analyst
7 4 (5.41%) Analyst Developer
7 4 (5.41%) Google Analytics Manager
8 3 (4.05%) Implementation Consultant
8 3 (4.05%) Web Manager
Libraries, Frameworks & Software Standards
1 20 (27.03%) HTML
2 18 (24.32%) CSS
3 10 (13.51%) JSON
4 8 (10.81%) AngularJS
4 8 (10.81%) jQuery
4 8 (10.81%) Web Services
5 7 (9.46%) HTML5
5 7 (9.46%) LESS
6 4 (5.41%) React
6 4 (5.41%) Sass
6 4 (5.41%) Vue.js
7 3 (4.05%) Node.js
7 3 (4.05%) RESTful
8 2 (2.70%) Ajax
8 2 (2.70%) CSS3
8 2 (2.70%) Regular Expression
9 1 (1.35%) DOM
9 1 (1.35%) REST
9 1 (1.35%) XHTML
9 1 (1.35%) Zend Framework
Miscellaneous
1 21 (28.38%) User Experience
2 17 (22.97%) Social Media
3 14 (18.92%) Analytical Skills
4 5 (6.76%) Self-Motivation
5 4 (5.41%) Digital Media
6 3 (4.05%) Mobile App
7 2 (2.70%) Clustering
8 1 (1.35%) Graphic Design
8 1 (1.35%) Greenfield Project
8 1 (1.35%) Spread Betting
Operating Systems
1 2 (2.70%) Android
1 2 (2.70%) Apple iOS
2 1 (1.35%) Linux
Processes & Methodologies
1 65 (87.84%) Analytics
2 29 (39.19%) Tag Management
3 25 (33.78%) Web Analytics
4 21 (28.38%) Digital Marketing
5 20 (27.03%) SEO
6 16 (21.62%) A/B Testing
7 15 (20.27%) Decision-Making
8 14 (18.92%) E-Commerce
9 12 (16.22%) Web Development
10 11 (14.86%) Digital Analytics
11 10 (13.51%) Actionable Insight
11 10 (13.51%) Data Analysis
12 9 (12.16%) Agile Software Development
13 8 (10.81%) Problem-Solving
14 7 (9.46%) Data Security
15 6 (8.11%) Benchmarking
15 6 (8.11%) Business Analysis
15 6 (8.11%) Personalization
15 6 (8.11%) Software Testing
15 6 (8.11%) Web Design
Programming Languages
1 31 (41.89%) JavaScript
2 9 (12.16%) PHP
3 8 (10.81%) SQL
4 1 (1.35%) C#
4 1 (1.35%) Python
4 1 (1.35%) R
Qualifications
1 5 (6.76%) Degree
2 4 (5.41%) Computer Science Degree
2 4 (5.41%) Numerate Degree
Quality Assurance & Compliance
1 10 (13.51%) QA
System Software
1 3 (4.05%) Docker
Systems Management
1 7 (9.46%) cPanel
2 3 (4.05%) Kubernetes
Vendors
1 74 (100.00%) Google
2 30 (40.54%) Adobe
3 16 (21.62%) Tealium
4 5 (6.76%) Facebook
4 5 (6.76%) Hotjar
5 4 (5.41%) Tableau
6 3 (4.05%) Crazy Egg
6 3 (4.05%) DoubleClick
6 3 (4.05%) Microsoft
7 2 (2.70%) Apple
8 1 (1.35%) Coremetrics
8 1 (1.35%) Ensighten
8 1 (1.35%) IBM
8 1 (1.35%) Salesforce Marketing Cloud
8 1 (1.35%) Salesforce.com
8 1 (1.35%) Sitecore
8 1 (1.35%) Zend