Story Mapping Job Trends

Story Mapping
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Story Mapping skills. It covers permanent job vacancies from the 6 months leading up to 18 October 2025, with comparisons to the same periods in the previous two years.

6 months to
18 Oct 2025
Same period 2024 Same period 2023
Rank 664 744 737
Rank change year-on-year +80 -7 +345
Permanent jobs citing Story Mapping 7 4 17
As % of all permanent jobs in the UK 0.014% 0.006% 0.030%
As % of the Processes & Methodologies category 0.016% 0.007% 0.032%
Number of salaries quoted 2 4 16
10th Percentile £56,375 £63,625 £36,750
25th Percentile £56,563 £65,313 £40,125
Median annual salary (50th Percentile) £58,750 £68,750 £46,250
Median % change year-on-year -14.55% +48.65% -35.09%
75th Percentile £61,563 £74,375 £65,000
90th Percentile £62,125 £82,250 £66,250
UK excluding London median annual salary £60,000 £66,250 £60,000
% change year-on-year -9.43% +10.42% -20.00%

All Process and Methodology Skills
UK

Story Mapping falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 43,423 57,271 53,298
As % of all permanent jobs advertised in the UK 88.70% 82.20% 94.05%
Number of salaries quoted 24,627 30,673 40,835
10th Percentile £28,250 £33,500 £32,500
25th Percentile £35,854 £45,000 £45,000
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -
75th Percentile £75,000 £78,750 £80,000
90th Percentile £95,000 £97,500 £97,500
UK excluding London median annual salary £46,500 £53,928 £53,500
% change year-on-year -13.77% +0.80% +1.90%

Story Mapping
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Story Mapping relative to all permanent IT jobs advertised.

Story Mapping job vacancy trend in the UK

Story Mapping
Salary Trend

Salary distribution trend for jobs in the UK citing Story Mapping.

Salary distribution trend for jobs in the UK citing Story Mapping

Story Mapping
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Story Mapping within the UK over the 6 months to 18 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +112 4 £58,750 -14.55% 7
Work from Home +62 4 £57,500 -23.33% 6
London +62 3 £57,500 -25.81% 2
UK excluding London +71 1 £60,000 -9.43% 6
South West - 1 £60,000 - 2

Story Mapping
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (42.86%) ArcGIS
1 3 (42.86%) SharePoint
Applications
1 3 (42.86%) Microsoft Excel
1 3 (42.86%) Microsoft Office
1 3 (42.86%) Microsoft PowerPoint
Cloud Services
1 3 (42.86%) Microsoft 365
2 1 (14.29%) SaaS
Database & Business Intelligence
1 3 (42.86%) GIS
General
1 2 (28.57%) Finance
2 1 (14.29%) Organisational Skills
2 1 (14.29%) Social Skills
Job Titles
1 3 (42.86%) Knowledge Officer
2 2 (28.57%) Analyst
2 2 (28.57%) Business Analyst
2 2 (28.57%) Product Owner
3 1 (14.29%) Technical Product Owner
Miscellaneous
1 2 (28.57%) Data Protection Act
1 2 (28.57%) Product Ownership
2 1 (14.29%) Low-Code
Processes & Methodologies
1 3 (42.86%) Agile
1 3 (42.86%) Backlog Management
1 3 (42.86%) Collaborative Working
1 3 (42.86%) Data Analysis
1 3 (42.86%) Problem-Solving
1 3 (42.86%) Product Backlog
2 2 (28.57%) Data Protection
2 2 (28.57%) Epics
2 2 (28.57%) Event Storming
2 2 (28.57%) Fintech
2 2 (28.57%) Sprint Planning
2 2 (28.57%) User Stories
3 1 (14.29%) AI
3 1 (14.29%) Analytics
3 1 (14.29%) B2B
3 1 (14.29%) B2C
3 1 (14.29%) Market Research
3 1 (14.29%) Software Engineering
3 1 (14.29%) Stakeholder Management
3 1 (14.29%) Waterfall
Quality Assurance & Compliance
1 1 (14.29%) QA
Vendors
1 3 (42.86%) Microsoft