Story Mapping Job Trends
Story Mapping
UK
The table below provides summary statistics and salary benchmarking for jobs citing Story Mapping skills. It covers permanent job vacancies from the 6 months leading up to 8 November 2026, with comparisons to the same periods in the previous two years.
| 6 months to 8 Nov 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 819 | 660 | 743 |
| Rank change year-on-year | -159 | +83 | -25 |
| Permanent jobs citing Story Mapping | 30 | 6 | 4 |
| As % of all permanent jobs in the UK | 0.024% | 0.012% | 0.006% |
| As % of the Processes & Methodologies category | 0.033% | 0.014% | 0.007% |
| Number of salaries quoted | 0 | 1 | 4 |
| 10th Percentile | - | - | £63,625 |
| 25th Percentile | - | £57,500 | £65,313 |
| Median annual salary (50th Percentile) | - | £60,000 | £68,750 |
| Median % change year-on-year | - | -12.73% | +17.02% |
| 75th Percentile | - | £62,500 | £74,375 |
| 90th Percentile | - | - | £82,250 |
| UK excluding London median annual salary | - | £60,000 | £66,250 |
| % change year-on-year | - | -9.43% | +12.77% |
All Process & Methodology Skills
UK
Story Mapping falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies citing process or methodology skills.
| 6 months to 8 Nov 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Permanent vacancies citing process or methodology skills | 90,525 | 44,303 | 55,891 |
| As % of all permanent jobs advertised in the UK | 73.52% | 86.66% | 82.63% |
| Number of salaries quoted | 60,369 | 26,710 | 29,381 |
| 10th Percentile | £31,250 | £28,250 | £33,875 |
| 25th Percentile | £41,500 | £35,500 | £45,000 |
| Median annual salary (50th Percentile) | £59,000 | £54,000 | £60,000 |
| Median % change year-on-year | +9.26% | -10.00% | - |
| 75th Percentile | £77,500 | £75,000 | £78,750 |
| 90th Percentile | £100,000 | £95,000 | £97,500 |
| UK excluding London median annual salary | £55,000 | £46,750 | £54,000 |
| % change year-on-year | +17.65% | -13.43% | +2.86% |
Story Mapping Job Vacancy Trend
Historical trend showing the proportion of permanent IT job postings citing Story Mapping relative to all permanent IT jobs advertised.
Story Mapping Salary Trend
Salary distribution trend for jobs in the UK citing Story Mapping.
Story Mapping Top 10 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Story Mapping within the UK over the 6 months to 8 November 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Job Ads Past 6 Months |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -140 | 30 | - | - | 6 |
| UK excluding London | -137 | 24 | - | - | 3 |
| Midlands | - | 12 | - | - | |
| North of England | - | 8 | - | - | |
| East Midlands | - | 8 | - | - | |
| London | -75 | 6 | - | - | 3 |
| Yorkshire | - | 4 | - | - | |
| North West | - | 4 | - | - | |
| West Midlands | - | 4 | - | - | |
| East of England | - | 4 | - | - | 2 |
Story Mapping Co-Occurring Skills & Capabilities by Category
The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.
Processes & Methodologies
| Rank | Skill | Share | Job Ads |
|---|---|---|---|
| 1 | AI | 96.7% | 29 |
| 1 | Validation | 96.7% | 29 |
| 3 | Content Marketing | 93.3% | 28 |
| 3 | Data Integration | 93.3% | 28 |
| 3 | Digital Marketing | 93.3% | 28 |
| 3 | SEO | 93.3% | 28 |
| 3 | Storytelling | 93.3% | 28 |
| 8 | Acceptance Criteria | 6.7% | 2 |
| 8 | Agile | 6.7% | 2 |
| 8 | Data Modelling | 6.7% | 2 |
| 8 | Requirements Gathering | 6.7% | 2 |
| 8 | User Acceptance Testing | 6.7% | 2 |
| 8 | User Stories | 6.7% | 2 |
| 8 | Workshop Facilitation | 6.7% | 2 |
| 15 | Analytics | 3.3% | 1 |
| 15 | Backlog Refinement | 3.3% | 1 |
| 15 | BPMN | 3.3% | 1 |
| 15 | Business Analysis | 3.3% | 1 |
| 15 | Continuous Improvement | 3.3% | 1 |
| 15 | Data Architecture | 3.3% | 1 |