Story Mapping Job Trends

Story Mapping
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Story Mapping skills. It covers permanent job vacancies from the 6 months leading up to 21 January 2026, with comparisons to the same periods in the previous two years.

6 months to
21 Jan 2026
Same period 2025 Same period 2024
Rank 628 706 745
Rank change year-on-year +78 +39 +204
Permanent jobs citing Story Mapping 7 3 6
As % of all permanent jobs in the UK 0.011% 0.006% 0.010%
As % of the Processes & Methodologies category 0.014% 0.006% 0.011%
Number of salaries quoted 2 3 6
10th Percentile £60,000 £63,250 £50,500
25th Percentile £63,750 £64,375 £54,188
Median annual salary (50th Percentile) £72,500 £67,500 £61,250
Median % change year-on-year +7.41% +10.20% -2.66%
75th Percentile £81,250 £78,125 £76,875
90th Percentile £85,000 £83,750 £97,500
UK excluding London median annual salary £60,000 £66,250 £57,250
% change year-on-year -9.43% +15.72% +2.23%

All Process & Methodology Skills
UK

Story Mapping falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 49,597 48,194 56,134
As % of all permanent jobs advertised in the UK 80.59% 90.99% 89.24%
Number of salaries quoted 29,262 23,336 43,211
10th Percentile £28,500 £35,000 £30,500
25th Percentile £37,500 £45,000 £41,250
Median annual salary (50th Percentile) £55,000 £60,000 £57,500
Median % change year-on-year -8.33% +4.35% -8.00%
75th Percentile £75,246 £80,000 £77,500
90th Percentile £95,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -9.09%

Story Mapping
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Story Mapping relative to all permanent IT jobs advertised.

Story Mapping job vacancy trend in the UK

Story Mapping
Salary Trend

Salary distribution trend for jobs in the UK citing Story Mapping.

Salary distribution trend for jobs in the UK citing Story Mapping

Story Mapping
Salary Histogram

Salary distribution for jobs citing Story Mapping over the 6 months to 21 January 2026.

Salary histogram for Story Mapping in the UK

Story Mapping
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Story Mapping within the UK over the 6 months to 21 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Work from Home +67 4 £85,000 +13.33%
England +63 4 £72,500 +7.41% 1
London +56 3 £85,000 -
UK excluding London +49 1 £60,000 -9.43% 1
South West - 1 £60,000 -

Story Mapping
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (42.86%) ArcGIS
1 3 (42.86%) SharePoint
Applications
1 3 (42.86%) Microsoft Excel
1 3 (42.86%) Microsoft Office
1 3 (42.86%) Microsoft PowerPoint
Cloud Services
1 3 (42.86%) Microsoft 365
2 1 (14.29%) SaaS
Database & Business Intelligence
1 3 (42.86%) GIS
General
1 3 (42.86%) Finance
2 1 (14.29%) Organisational Skills
2 1 (14.29%) Social Skills
Job Titles
1 3 (42.86%) Analyst
1 3 (42.86%) Business Analyst
1 3 (42.86%) Knowledge Officer
2 1 (14.29%) Product Owner
2 1 (14.29%) Senior
2 1 (14.29%) Senior Analyst
2 1 (14.29%) Senior Business Analyst
2 1 (14.29%) Workday Analyst
2 1 (14.29%) Workday Business Analyst
Miscellaneous
1 2 (28.57%) Data Protection Act
2 1 (14.29%) Product Ownership
2 1 (14.29%) Reinsurance
Processes & Methodologies
1 3 (42.86%) Collaborative Working
1 3 (42.86%) Data Analysis
1 3 (42.86%) Problem-Solving
2 2 (28.57%) Agile
2 2 (28.57%) Backlog Management
2 2 (28.57%) Data Protection
2 2 (28.57%) Event Storming
2 2 (28.57%) Fintech
2 2 (28.57%) Product Backlog
2 2 (28.57%) User Stories
3 1 (14.29%) Acceptance Criteria
3 1 (14.29%) Cash Management
3 1 (14.29%) Epics
3 1 (14.29%) ERP
3 1 (14.29%) Impact Mapping
3 1 (14.29%) Sprint Planning
3 1 (14.29%) Sprint Retrospective
3 1 (14.29%) Storytelling
3 1 (14.29%) Waterfall
Quality Assurance & Compliance
1 1 (14.29%) PMO
Vendors
1 3 (42.86%) Microsoft
2 1 (14.29%) Workday