Story Mapping Job Trends

Story Mapping
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Story Mapping skills. It covers vacancies from the 6 months leading up to 16 September 2025, with comparisons to the same periods in the previous two years.

6 months to
16 Sep 2025
Same period 2024 Same period 2023
Rank 665 787 753
Rank change year-on-year +122 -34 +325
Permanent jobs citing Story Mapping 8 5 21
As % of all permanent jobs advertised in the UK 0.016% 0.006% 0.034%
As % of the Processes & Methodologies category 0.018% 0.008% 0.036%
Number of salaries quoted 2 5 20
10th Percentile £42,075 - £36,750
25th Percentile £44,438 £42,500 £41,250
Median annual salary (50th Percentile) £50,250 £45,000 £65,000
Median % change year-on-year +11.67% -30.77% -
75th Percentile £55,438 £47,500 £80,313
90th Percentile £57,425 £61,000 £100,000
UK excluding London median annual salary £43,000 £45,000 £60,000
% change year-on-year -4.44% -25.00% -20.00%

All Process and Methodology Skills
UK

Story Mapping falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 43,694 63,053 58,074
As % of all permanent jobs advertised in the UK 88.68% 81.08% 94.39%
Number of salaries quoted 24,544 35,778 43,624
10th Percentile £28,500 £32,000 £32,750
25th Percentile £36,250 £42,500 £45,000
Median annual salary (50th Percentile) £55,000 £57,500 £60,000
Median % change year-on-year -4.35% -4.17% -
75th Percentile £75,000 £77,250 £80,000
90th Percentile £96,250 £95,000 £100,000
UK excluding London median annual salary £47,500 £52,500 £54,000
% change year-on-year -9.52% -2.78% +2.86%

Story Mapping
Job Vacancy Trend

Job postings citing Story Mapping as a proportion of all IT jobs advertised.

Job vacancy trend for Story Mapping in the UK

Story Mapping
Salary Trend

Salary distribution trend for jobs in the UK citing Story Mapping.

Salary distribution trend for jobs in the UK citing Story Mapping

Story Mapping
Salary Histogram

Salary distribution for jobs citing Story Mapping over the 6 months to 16 September 2025.

Salary histogram for Story Mapping in the UK

Story Mapping
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Story Mapping within the UK over the 6 months to 16 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +110 5 £50,250 +11.67% 7
Work from Home - 5 £50,250 - 3
London +61 3 £57,500 -17.86%
UK excluding London +96 2 £43,000 -4.44% 7
North of England - 2 £43,000 - 3
North West - 2 £43,000 - 2

Story Mapping
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) ArcGIS
1 3 (37.50%) SharePoint
Applications
1 4 (50.00%) Microsoft Excel
1 4 (50.00%) Microsoft PowerPoint
2 3 (37.50%) Microsoft Office
3 2 (25.00%) MS Visio
Cloud Services
1 3 (37.50%) Microsoft 365
2 1 (12.50%) Figma
2 1 (12.50%) Google Workspace
2 1 (12.50%) Miro
2 1 (12.50%) SaaS
2 1 (12.50%) Slack
Database & Business Intelligence
1 3 (37.50%) GIS
Development Applications
1 1 (12.50%) Balsamiq
1 1 (12.50%) JIRA
General
1 3 (37.50%) Finance
2 1 (12.50%) Analytical Skills
2 1 (12.50%) Financial Institution
2 1 (12.50%) Inclusion and Diversity
2 1 (12.50%) Social Skills
Job Titles
1 3 (37.50%) Analyst
1 3 (37.50%) Business Analyst
1 3 (37.50%) Knowledge Officer
2 2 (25.00%) Product Owner
3 1 (12.50%) Digital Product Owner
3 1 (12.50%) Technical Product Owner
Miscellaneous
1 3 (37.50%) Product Ownership
2 2 (25.00%) Data Protection Act
3 1 (12.50%) Low-Code
Processes & Methodologies
1 5 (62.50%) Product Backlog
2 4 (50.00%) Agile
2 4 (50.00%) Backlog Management
3 3 (37.50%) Collaborative Working
3 3 (37.50%) Data Analysis
3 3 (37.50%) Problem-Solving
4 2 (25.00%) Backlog Prioritisation
4 2 (25.00%) Backlog Refinement
4 2 (25.00%) Data Protection
4 2 (25.00%) Event Storming
4 2 (25.00%) Fintech
4 2 (25.00%) Roadmaps
4 2 (25.00%) User Experience
4 2 (25.00%) User Stories
5 1 (12.50%) Analytics
5 1 (12.50%) Customer Requirements
5 1 (12.50%) DevOps
5 1 (12.50%) Line Management
5 1 (12.50%) Market Research
5 1 (12.50%) Waterfall
Qualifications
1 1 (12.50%) Degree
Quality Assurance & Compliance
1 1 (12.50%) QA
Vendors
1 4 (50.00%) Microsoft
2 1 (12.50%) Google