Story Mapping
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Story Mapping skills. It covers permanent job vacancies from the 6 months leading up to 9 October 2026, with comparisons to the same periods in the previous two years.

6 months to
9 Oct 2026
Same period 2025 Same period 2024
Rank 778 674 765
Rank change year-on-year -104 +91 -35
Permanent jobs citing Story Mapping 30 6 3
As % of all permanent jobs in the UK 0.025% 0.012% 0.004%
As % of the Processes & Methodologies category 0.035% 0.014% 0.005%
Number of salaries quoted 0 1 3
10th Percentile - - £63,250
25th Percentile - £56,250 £64,375
Median annual salary (50th Percentile) - £57,500 £67,500
Median % change year-on-year - -14.81% +35.00%
75th Percentile - £58,750 £69,375
90th Percentile - - £69,750
UK excluding London median annual salary - - £66,250
% change year-on-year - - +10.42%

All Process & Methodology Skills
UK

Story Mapping falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 86,265 44,296 59,619
As % of all permanent jobs advertised in the UK 73.17% 89.00% 82.18%
Number of salaries quoted 59,107 24,598 32,082
10th Percentile £31,250 £28,250 £32,500
25th Percentile £41,250 £36,250 £43,750
Median annual salary (50th Percentile) £60,000 £55,000 £60,000
Median % change year-on-year +9.09% -8.33% -
75th Percentile £78,750 £75,000 £77,500
90th Percentile £100,000 £95,000 £97,500
UK excluding London median annual salary £55,000 £47,500 £52,500
% change year-on-year +15.79% -9.52% -2.78%

Story Mapping
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Story Mapping relative to all permanent IT jobs advertised.

Story Mapping job vacancy trend in the UK

Story Mapping
Salary Trend

Salary distribution trend for jobs in the UK citing Story Mapping.

Salary distribution trend for jobs in the UK citing Story Mapping

Story Mapping
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Story Mapping within the UK over the 6 months to 9 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -106 30 - - 16
UK excluding London - 24 - - 9
Midlands - 12 - - 1
East Midlands - 8 - -
North of England - 8 - - 2
London -60 6 - - 6
Yorkshire - 4 - - 1
North West - 4 - - 1
West Midlands - 4 - - 1
East of England - 4 - - 1

Story Mapping
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 28 (93.33%) CMS
Cloud Services
1 1 (3.33%) Azure
1 1 (3.33%) Azure Databricks
1 1 (3.33%) Snowflake
Database & Business Intelligence
1 1 (3.33%) Metadata
General
1 30 (100.00%) Finance
2 28 (93.33%) Inclusion and Diversity
2 28 (93.33%) Marketing
3 14 (46.67%) French Language
4 7 (23.33%) Spanish Language
Job Titles
1 21 (70.00%) Enterprise Solutions Engineer
2 7 (23.33%) Consultant
2 7 (23.33%) Enterprise Consultant
2 7 (23.33%) Enterprise Solutions Consultant
2 7 (23.33%) Solutions Consultant
3 2 (6.67%) Analyst
3 2 (6.67%) Business Analyst
4 1 (3.33%) Business IT Analyst
4 1 (3.33%) Data Analyst
4 1 (3.33%) Data Business Analyst
4 1 (3.33%) IT Analyst
4 1 (3.33%) IT Business Analyst
4 1 (3.33%) Senior
4 1 (3.33%) Senior Analyst
4 1 (3.33%) Senior Business Analyst
Miscellaneous
1 28 (93.33%) Onboarding
2 2 (6.67%) Product Ownership
3 1 (3.33%) SWIFT Messaging Network
Processes & Methodologies
1 29 (96.67%) AI
1 29 (96.67%) Validation
2 28 (93.33%) Content Marketing
2 28 (93.33%) Data Integration
2 28 (93.33%) Digital Marketing
2 28 (93.33%) SEO
2 28 (93.33%) Storytelling
3 2 (6.67%) Acceptance Criteria
3 2 (6.67%) Agile
3 2 (6.67%) Data Modelling
3 2 (6.67%) Requirements Gathering
3 2 (6.67%) User Acceptance Testing
3 2 (6.67%) User Stories
3 2 (6.67%) Workshop Facilitation
4 1 (3.33%) Business Analysis
4 1 (3.33%) Data Architecture
4 1 (3.33%) Data Lineage
4 1 (3.33%) Use Case
4 1 (3.33%) V-Model
4 1 (3.33%) Waterfall
Programming Languages
1 1 (3.33%) SQL
Quality Assurance & Compliance
1 1 (3.33%) Data Quality
1 1 (3.33%) GDPR
1 1 (3.33%) ISO 15022
1 1 (3.33%) ISO 20022
Vendors
1 28 (93.33%) Adobe
1 28 (93.33%) Salesforce
1 28 (93.33%) Samsung
1 28 (93.33%) TikTok
2 1 (3.33%) Databricks
2 1 (3.33%) Microsoft