Digital Innovation
England > West Midlands
The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Digital Innovation skills. It covers vacancies from the 6 months leading up to 25 September 2025, with comparisons to the same periods in the previous two years.
| 6 months to 25 Sep 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 115 | 210 | 180 |
| Rank change year-on-year | +95 | -30 | +115 |
| Permanent jobs citing Digital Innovation | 56 | 10 | 8 |
| As % of all permanent jobs advertised in the West Midlands | 1.72% | 0.17% | 0.21% |
| As % of the Processes & Methodologies category | 1.99% | 0.21% | 0.23% |
| Number of salaries quoted | 6 | 6 | 6 |
| 10th Percentile | - | £36,500 | £34,375 |
| 25th Percentile | £42,500 | £37,500 | £42,813 |
| Median annual salary (50th Percentile) | £55,000 | £47,469 | £50,000 |
| Median % change year-on-year | +15.86% | -5.06% | -7.41% |
| 75th Percentile | £81,188 | £60,540 | £99,375 |
| 90th Percentile | £101,625 | £62,200 | £115,000 |
| England median annual salary | £75,000 | £58,850 | £65,000 |
| % change year-on-year | +27.44% | -9.46% | +6.56% |
All Process and Methodology Skills
West Midlands
Digital Innovation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.
| Permanent vacancies with a requirement for process or methodology skills | 2,811 | 4,783 | 3,518 |
| As % of all permanent jobs advertised in the West Midlands | 86.55% | 80.24% | 94.19% |
| Number of salaries quoted | 1,768 | 2,409 | 2,700 |
| 10th Percentile | £29,000 | £30,000 | £27,000 |
| 25th Percentile | £36,189 | £37,750 | £37,500 |
| Median annual salary (50th Percentile) | £50,000 | £54,000 | £52,500 |
| Median % change year-on-year | -7.41% | +2.86% | +5.00% |
| 75th Percentile | £67,500 | £67,500 | £66,250 |
| 90th Percentile | £80,000 | £80,000 | £80,000 |
| England median annual salary | £55,000 | £58,500 | £62,475 |
| % change year-on-year | -5.98% | -6.36% | +4.13% |
Digital Innovation
Job Vacancy Trend in the West Midlands
Job postings citing Digital Innovation as a proportion of all IT jobs advertised in the West Midlands.
Digital Innovation
Salary Trend in the West Midlands
Salary distribution trend for jobs in the West Midlands citing Digital Innovation.
Digital Innovation
Salary Histogram in the West Midlands
Salary distribution for jobs citing Digital Innovation in the West Midlands over the 6 months to 25 September 2025.
Digital Innovation
Job Locations in the West Midlands
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Innovation within the West Midlands region over the 6 months to 25 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Staffordshire | - | 45 | - | - | 2 |
| Birmingham | +26 | 6 | £45,000 | -5.20% | 8 |
| Coventry | - | 3 | £45,000 | - | 2 |
| Shropshire | - | 1 | £65,000 | - | |
| Digital Innovation England |
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Digital Innovation
Co-occurring Skills and Capabilities in the West Midlands by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: