Digital Innovation Job Trends in England

Digital Innovation
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Digital Innovation skills. It covers vacancies from the 6 months leading up to 25 September 2025, with comparisons to the same periods in the previous two years.

6 months to
25 Sep 2025
Same period 2024 Same period 2023
Rank 438 661 662
Rank change year-on-year +223 +1 +32
Permanent jobs citing Digital Innovation 213 98 68
As % of all permanent jobs advertised in England 0.49% 0.14% 0.13%
As % of the Processes & Methodologies category 0.56% 0.17% 0.14%
Number of salaries quoted 110 68 43
10th Percentile £40,000 £35,350 £47,500
25th Percentile £46,938 £47,500 £50,000
Median annual salary (50th Percentile) £75,000 £58,850 £65,000
Median % change year-on-year +27.44% -9.46% +6.56%
75th Percentile £87,063 £81,250 £85,625
90th Percentile £93,750 £180,000 £102,000
UK median annual salary £72,463 £58,700 £65,000
% change year-on-year +23.45% -9.69% +5.26%

All Process and Methodology Skills
England

Digital Innovation falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 38,286 56,076 49,552
As % of all permanent jobs advertised in England 88.78% 82.02% 94.24%
Number of salaries quoted 21,944 31,035 37,544
10th Percentile £28,500 £32,500 £33,250
25th Percentile £37,500 £42,500 £45,000
Median annual salary (50th Percentile) £55,000 £58,500 £62,475
Median % change year-on-year -5.98% -6.36% +4.13%
75th Percentile £76,250 £77,500 £81,250
90th Percentile £97,500 £97,500 £100,000
UK median annual salary £55,000 £57,560 £60,000
% change year-on-year -4.45% -4.07% -

Digital Innovation
Job Vacancy Trend in England

Job postings citing Digital Innovation as a proportion of all IT jobs advertised in England.

Job vacancy trend for Digital Innovation in England

Digital Innovation
Salary Trend in England

Salary distribution trend for jobs in England citing Digital Innovation.

Salary distribution trend for jobs in England citing Digital Innovation

Digital Innovation
Salary Histogram in England

Salary distribution for jobs citing Digital Innovation in England over the 6 months to 25 September 2025.

Salary histogram for Digital Innovation in England

Digital Innovation
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Innovation within the England region over the 6 months to 25 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +99 73 £75,000 -3.23% 96
Midlands +101 69 £80,000 +60.00% 20
West Midlands +95 56 £55,000 +15.86% 15
South East +66 28 £77,500 +10.71% 76
North of England +36 24 £48,000 -19.86% 21
East Midlands +36 13 £80,000 +60.00% 5
North West -2 13 £48,500 -23.35% 14
Yorkshire +34 9 £46,000 +1.10% 4
South West +67 8 £65,000 +73.33% 10
East of England +11 8 £47,500 +16.76% 19
North East +17 2 - - 4
Digital Innovation
UK

Digital Innovation
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (4.69%) CMS
2 3 (1.41%) SharePoint
3 2 (0.94%) Drupal
3 2 (0.94%) Sitecore CMS
4 1 (0.47%) concrete5
4 1 (0.47%) Confluence
4 1 (0.47%) Liferay
Applications
1 6 (2.82%) Microsoft Project
2 3 (1.41%) Microsoft Office
2 3 (1.41%) Notion
3 2 (0.94%) Microsoft Excel
3 2 (0.94%) Microsoft PowerPoint
4 1 (0.47%) AutoCAD
4 1 (0.47%) Civil 3D
4 1 (0.47%) ProjectWise
4 1 (0.47%) Revit
Business Applications
1 13 (6.10%) Sprinklr
2 3 (1.41%) Primavera
3 2 (0.94%) Dynamics CRM
3 2 (0.94%) Shopify
Cloud Services
1 15 (7.04%) Azure
2 11 (5.16%) Power Platform
3 8 (3.76%) Salesforce Service Cloud
4 6 (2.82%) Cloud Computing
4 6 (2.82%) Google Sheets
5 5 (2.35%) Google Analytics
5 5 (2.35%) Microsoft 365
6 4 (1.88%) Power Automate
6 4 (1.88%) PowerApps
7 3 (1.41%) Asana
7 3 (1.41%) AWS
7 3 (1.41%) Google Docs
7 3 (1.41%) Google Workspace
8 2 (0.94%) Dynamics 365
8 2 (0.94%) Figma
9 1 (0.47%) Azure Logic Apps
9 1 (0.47%) Entra ID
9 1 (0.47%) GCP
9 1 (0.47%) GitHub
9 1 (0.47%) Serverless
Communications & Networking
1 4 (1.88%) MPLS
1 4 (1.88%) VoIP
2 3 (1.41%) DNS
3 2 (0.94%) DHCP
4 1 (0.47%) 5G
4 1 (0.47%) Firewall
4 1 (0.47%) Internet
4 1 (0.47%) LoRaWAN
4 1 (0.47%) Modbus
4 1 (0.47%) MQTT
4 1 (0.47%) VPN
Database & Business Intelligence
1 9 (4.23%) Power BI
2 6 (2.82%) GIS
3 2 (0.94%) SQL Server
4 1 (0.47%) NoSQL
4 1 (0.47%) Tableau
Development Applications
1 10 (4.69%) JIRA
2 3 (1.41%) Git
3 1 (0.47%) Jenkins
General
1 74 (34.74%) Marketing
2 71 (33.33%) Analytical Skills
3 55 (25.82%) Social Skills
4 52 (24.41%) Inclusion and Diversity
5 33 (15.49%) Public Sector
6 30 (14.08%) Finance
7 27 (12.68%) Retail
8 24 (11.27%) Legal
9 7 (3.29%) Law
10 4 (1.88%) Advertising
10 4 (1.88%) Documentation Skills
10 4 (1.88%) Organisational Skills
10 4 (1.88%) Publishing
10 4 (1.88%) Telecoms
11 3 (1.41%) Automotive
11 3 (1.41%) Manufacturing
11 3 (1.41%) Presentation Skills
12 2 (0.94%) Billing
12 2 (0.94%) Local Government
12 2 (0.94%) Pharmaceutical
Job Titles
1 33 (15.49%) Senior
2 26 (12.21%) Lead
3 21 (9.86%) Consultant
4 19 (8.92%) Developer
5 16 (7.51%) Analyst
6 14 (6.57%) Senior Developer
7 13 (6.10%) Implementation Consultant
8 12 (5.63%) Architect
8 12 (5.63%) Business Analyst
9 11 (5.16%) Customer Experience Manager
9 11 (5.16%) Digital Transformation
10 10 (4.69%) E-Commerce Manager
11 9 (4.23%) Senior Analyst
11 9 (4.23%) Senior Business Analyst
12 8 (3.76%) Salesforce Developer
12 8 (3.76%) Senior Salesforce Developer
13 7 (3.29%) User Experience Architect
14 6 (2.82%) Head of Digital
14 6 (2.82%) Principal Engineer
14 6 (2.82%) Technical Director
Libraries, Frameworks & Software Standards
1 17 (7.98%) HTML
2 13 (6.10%) CSS
3 8 (3.76%) Lightning Web Components
4 5 (2.35%) .NET
5 4 (1.88%) Spring
5 4 (1.88%) Spring Boot
6 3 (1.41%) ASP.NET
6 3 (1.41%) web3js
7 2 (0.94%) EDI
7 2 (0.94%) Kafka
7 2 (0.94%) React
8 1 (0.47%) AngularJS
8 1 (0.47%) ASP.NET Web API
8 1 (0.47%) Blazor
8 1 (0.47%) Django
8 1 (0.47%) Flask
8 1 (0.47%) Jest
8 1 (0.47%) Node.js
8 1 (0.47%) React Native
8 1 (0.47%) Vue
Miscellaneous
1 49 (23.00%) Onboarding
2 29 (13.62%) Product Ownership
3 14 (6.57%) Analytical Mindset
4 13 (6.10%) SCADA
5 12 (5.63%) Reinsurance
6 10 (4.69%) Renewable Energy
7 9 (4.23%) Greenfield Project
8 8 (3.76%) Self-Motivation
9 6 (2.82%) Data Centre
9 6 (2.82%) Driving Licence
10 5 (2.35%) Cloud Native
11 4 (1.88%) CCTV
11 4 (1.88%) Distributed Systems
12 3 (1.41%) Algorithms
12 3 (1.41%) Blockchain
12 3 (1.41%) e-Learning
12 3 (1.41%) Life Science
12 3 (1.41%) Social Media
12 3 (1.41%) Web Conferencing
12 3 (1.41%) Web3
Operating Systems
1 3 (1.41%) Windows
2 2 (0.94%) Android
2 2 (0.94%) Apple iOS
2 2 (0.94%) Unix
Processes & Methodologies
1 75 (35.21%) Agile
2 73 (34.27%) Stakeholder Management
3 63 (29.58%) Continuous Improvement
4 61 (28.64%) Customer Experience
5 58 (27.23%) CRM
6 55 (25.82%) Coaching
7 53 (24.88%) B2B
8 51 (23.94%) E-Commerce
9 50 (23.47%) Project Management
10 48 (22.54%) Digital Marketing
11 47 (22.07%) Dashboard Development
12 46 (21.60%) Collaborative Working
12 46 (21.60%) Performance Analysis
13 45 (21.13%) Artificial Intelligence
13 45 (21.13%) GTM Strategy
14 44 (20.66%) Commercialisation
15 34 (15.96%) Analytics
16 27 (12.68%) Roadmaps
17 26 (12.21%) Stakeholder Engagement
18 25 (11.74%) Mentoring
Programming Languages
1 19 (8.92%) JavaScript
2 15 (7.04%) Python
2 15 (7.04%) SQL
3 10 (4.69%) Java
4 8 (3.76%) Apex Code
4 8 (3.76%) R
5 7 (3.29%) PHP
6 5 (2.35%) C#
7 4 (1.88%) C++
8 1 (0.47%) TypeScript
Qualifications
1 86 (40.38%) Degree
2 21 (9.86%) Security Cleared
3 9 (4.23%) SC Cleared
4 8 (3.76%) DV Cleared
4 8 (3.76%) Master's Degree
5 7 (3.29%) APMG
5 7 (3.29%) Chartered Engineer
6 5 (2.35%) Computer Science Degree
7 4 (1.88%) DBS Check
7 4 (1.88%) HND
8 3 (1.41%) ACCA
8 3 (1.41%) CIMA
8 3 (1.41%) HNC
9 2 (0.94%) PhD
10 1 (0.47%) CISA
10 1 (0.47%) CISM
10 1 (0.47%) CISSP
10 1 (0.47%) CREST Certified
10 1 (0.47%) MBA
10 1 (0.47%) Postgraduate
Quality Assurance & Compliance
1 12 (5.63%) Accessibility
2 5 (2.35%) PMO
3 4 (1.88%) JSP 440
3 4 (1.88%) P3O
3 4 (1.88%) QA
4 3 (1.41%) GDPR
5 2 (0.94%) IEC 61508
5 2 (0.94%) ISO 19650
5 2 (0.94%) ISO/IEC 27001
5 2 (0.94%) PCI DSS
5 2 (0.94%) WCAG
6 1 (0.47%) NCSC
6 1 (0.47%) Software Quality Assurance
System Software
1 5 (2.35%) Active Directory
2 4 (1.88%) Docker
3 2 (0.94%) VMware Infrastructure
Systems Management
1 6 (2.82%) Kubernetes
2 4 (1.88%) Cisco CUCM
3 2 (0.94%) Functional Safety
3 2 (0.94%) Microsoft Intune
Vendors
1 18 (8.45%) Microsoft
2 14 (6.57%) Adobe
3 9 (4.23%) Facebook
3 9 (4.23%) Google
3 9 (4.23%) YouTube
4 8 (3.76%) Salesforce
4 8 (3.76%) Salesforce Marketing Cloud
5 4 (1.88%) Cisco
5 4 (1.88%) Foundry
5 4 (1.88%) Palantir
6 3 (1.41%) ServiceNow
7 2 (0.94%) Ahrefs
7 2 (0.94%) Alteryx
7 2 (0.94%) Autodesk
7 2 (0.94%) Sitecore
7 2 (0.94%) Veritas
7 2 (0.94%) VMware
8 1 (0.47%) Cvent
8 1 (0.47%) SAP
8 1 (0.47%) Siemens