Head of Product Marketing
- Hiring Organisation
- Michael Page International
- Location
- London, UK
- Employment Type
- Full-time
Product Marketing. Develop detailed launch execution plans covering audience segmentation, channel requirements, messaging and success criteria. Coordinate cross-functional GTM readiness across Product, Sales and Marketing Communications teams for all launches. Support the execution of campaigns that drive product awareness, trial and pipeline growth, briefing Marketing Communications clearly … Engineering to ensure messaging reflects validated customer insight and solution narratives. Develop product-specific messaging documents, value propositions and persona narratives for use across Sales and Marketing. Market & Competitive IntelligenceExecute the market and competitive intelligence programme defined by the Head of Product Marketing: gathering, analysing and synthesising insight ...