Head of Digital Product
- Location
- Metropolitan Borough of Solihull, England, United Kingdom
growth, conversion improvements, and customer lifetime value. Partner with finance teams to evaluate digital investments, business case viability, and ROI for new initiatives. Lead CRM & loyalty initiatives, working with cross-functional teams to maximise engagement, retention, and LTV. Establish a clear product development framework, ensuring PMs have the tools, training … first-party data strategies, AI-driven personalisation, and commercial data analysis. Hands-on experience with A/B testing, AI-powered recommendations, and CRM-driven engagement strategies. Strong stakeholder management and leadership skills, ensuring alignment and execution across teams. Ability to define and assess business cases, P&L impact ...