CRM Data & Audience Manager
- Location
- Greater London, England, United Kingdom
Data & Audiences Lead, you will play a pivotal role in enabling data-driven marketing strategies and personalized customer engagement. You will develop and manage advanced segmentation strategies and data models, supporting lifecycle campaigns and marketing offers. This role is central to the Marketing Business Management & Strategy team’s ambition … champion agile ways of working, and contribute to the continuous improvement of our marketing operating model.ESSENTIAL FUNCTIONS:Develop and optimize complex SQL queries for customer segmentation, behavioral audiences, and campaign triggers.Map AMPSCRIPT fields to relevant data entry sources to enable dynamic personalization.Build predictive models (e.g., churn, next purchase, loyalty ...