Qualitative Research Contract Job Trends in England

Qualitative Research
UK > England

The table below provides summary statistics and contractor rates for jobs advertised in England requiring Qualitative Research skills. It covers contract job vacancies from the 6 months leading up to 19 December 2025, with comparisons to the same periods in the previous two years.

6 months to
19 Dec 2025
Same period 2024 Same period 2023
Rank 477 472 523
Rank change year-on-year -5 +51 +65
Contract jobs citing Qualitative Research 56 32 40
As % of all contract jobs in England 0.18% 0.11% 0.11%
As % of the Processes & Methodologies category 0.20% 0.12% 0.12%
Number of daily rates quoted 46 19 30
10th Percentile £301 £334 £325
25th Percentile £400 £356 £400
Median daily rate (50th Percentile) £432 £450 £413
Median % change year-on-year -3.94% +9.09% -27.95%
75th Percentile £513 £538 £547
90th Percentile £619 £554 £603
UK median daily rate £427 £450 £425
% change year-on-year -5.11% +5.88% -22.73%
Number of hourly rates quoted 0 1 3
10th Percentile - - -
25th Percentile - £21.25 -
Median hourly rate - £21.50 £20.07
Median % change year-on-year - +7.13% -
75th Percentile - £21.75 £45.07
90th Percentile - - £60.07
UK median hourly rate - £21.25 £20.07
% change year-on-year - +5.88% -

All Process and Methodology Skills
England

Qualitative Research falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 27,932 25,643 33,123
As % of all contract IT jobs advertised in England 88.81% 88.51% 88.67%
Number of daily rates quoted 17,758 15,859 22,544
10th Percentile £300 £310 £313
25th Percentile £406 £413 £425
Median daily rate (50th Percentile) £505 £525 £544
Median % change year-on-year -3.81% -3.49% -1.09%
75th Percentile £625 £650 £650
90th Percentile £725 £750 £750
UK median daily rate £500 £525 £530
% change year-on-year -4.76% -0.94% -3.64%
Number of hourly rates quoted 1,818 849 1,407
10th Percentile £15.00 £15.62 £14.68
25th Percentile £17.88 £20.75 £19.06
Median hourly rate £25.15 £35.00 £44.50
Median % change year-on-year -28.14% -21.35% +19.70%
75th Percentile £54.56 £65.00 £65.00
90th Percentile £68.90 £74.89 £77.50
UK median hourly rate £25.15 £32.50 £43.33
% change year-on-year -22.62% -24.99% +23.80%

Qualitative Research
Job Vacancy Trend in England

Historical trend showing the proportion of contract IT job postings citing Qualitative Research relative to all contract IT jobs advertised in England.

Qualitative Research job vacancy trend in England

Qualitative Research
Daily Rate Trend in England

Contractor daily rate distribution trend for jobs in England citing Qualitative Research.

Contractor daily rate distribution trend for jobs in England citing Qualitative Research

Qualitative Research
Daily Rate Histogram in England

Daily rate distribution for jobs citing Qualitative Research in England over the 6 months to 19 December 2025.

Daily rate histogram for Qualitative Research in England

Qualitative Research
Hourly Rate Trend in England

Contractor hourly rate distribution trend for jobs in England citing Qualitative Research.

Contractor hourly rate distribution trend for jobs in England citing Qualitative Research

Qualitative Research
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Qualitative Research within the England region over the 6 months to 19 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +3 33 £475 +2.70% 22
North of England - 10 £411 - 20
South East -20 8 £420 -11.68% 23
North East - 7 £364 -
South West - 4 £443 - 14
Yorkshire - 2 £475 - 11
East of England -20 1 £427 -5.11% 10
North West - 1 £415 - 9
Qualitative Research
UK

Qualitative Research
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 3 (5.36%) Microsoft Excel
2 1 (1.79%) Adobe XD
2 1 (1.79%) InVision
2 1 (1.79%) Sketch
Business Applications
1 2 (3.57%) Salesforce CRM
Cloud Services
1 5 (8.93%) SaaS
2 3 (5.36%) Azure
2 3 (5.36%) Figma
2 3 (5.36%) Power Platform
3 1 (1.79%) Google Analytics
3 1 (1.79%) Miro
Database & Business Intelligence
1 3 (5.36%) Power BI
Development Applications
1 1 (1.79%) Axure RP
General
1 18 (32.14%) Public Sector
2 10 (17.86%) Social Skills
3 7 (12.50%) Finance
4 6 (10.71%) Analytical Skills
5 4 (7.14%) Banking
5 4 (7.14%) Marketing
5 4 (7.14%) Organisational Skills
6 3 (5.36%) Influencing Skills
7 2 (3.57%) Digital Healthcare
7 2 (3.57%) Local Government
8 1 (1.79%) Digital Health
8 1 (1.79%) Manufacturing
8 1 (1.79%) Pharmaceutical
8 1 (1.79%) Presentation Skills
8 1 (1.79%) Social Science
Job Titles
1 32 (57.14%) User Researcher
2 10 (17.86%) Senior
3 8 (14.29%) Designer
4 6 (10.71%) User Experience Researcher
5 5 (8.93%) Senior User Researcher
6 4 (7.14%) Analyst
6 4 (7.14%) Lead
6 4 (7.14%) UX Designer
7 3 (5.36%) Consultant
7 3 (5.36%) Quantitative Researcher
7 3 (5.36%) Senior Designer
7 3 (5.36%) Service Designer
7 3 (5.36%) UI Designer
7 3 (5.36%) UI/UX Designer
8 2 (3.57%) Data Analyst
8 2 (3.57%) Insight Analyst
9 1 (1.79%) Lead Designer
9 1 (1.79%) Marketing Manager
9 1 (1.79%) Product Manager
9 1 (1.79%) Senior Analyst
Libraries, Frameworks & Software Standards
1 2 (3.57%) Lightning Web Components
Miscellaneous
1 5 (8.93%) Product Ownership
2 4 (7.14%) NHS
3 2 (3.57%) AI Agents
4 1 (1.79%) Data Protection Act
4 1 (1.79%) Mobile App
4 1 (1.79%) Security Posture
Processes & Methodologies
1 47 (83.93%) Quantitative Research
2 44 (78.57%) User Research
3 33 (58.93%) Agile
4 27 (48.21%) User-Centered Design (UCD)
5 26 (46.43%) Actionable Insight
6 24 (42.86%) Service Design
6 24 (42.86%) Usability Testing
6 24 (42.86%) User Experience
7 14 (25.00%) UX Design
7 14 (25.00%) UX Research
8 13 (23.21%) Analytics
9 9 (16.07%) Decision-Making
9 9 (16.07%) Ethnography
9 9 (16.07%) Front End Development
9 9 (16.07%) Product Strategy
10 8 (14.29%) Stakeholder Engagement
11 7 (12.50%) Diary Studies
11 7 (12.50%) Market Research
11 7 (12.50%) Requirements Gathering
11 7 (12.50%) Workflow
Programming Languages
1 4 (7.14%) Python
1 4 (7.14%) SQL
Qualifications
1 14 (25.00%) Security Cleared
2 13 (23.21%) SC Cleared
3 5 (8.93%) Degree
4 3 (5.36%) Postgraduate
Quality Assurance & Compliance
1 11 (19.64%) Accessibility
1 11 (19.64%) Actionable Recommendations
2 1 (1.79%) GDPR
2 1 (1.79%) GMP
2 1 (1.79%) GxP
Vendors
1 8 (14.29%) Microsoft
2 5 (8.93%) Salesforce
3 3 (5.36%) Google
4 1 (1.79%) Adobe
4 1 (1.79%) Hotjar
4 1 (1.79%) Qualtrics