Actionable Customer Insight Contract Job Trends

Actionable Customer Insights (or Actionable Customer Intelligence)
UK

The table below provides summary statistics and contractor rates for jobs requiring Actionable Customer Insight skills. It covers contract job vacancies from the 6 months leading up to 8 August 2026, with comparisons to the same periods in the previous two years.

6 months to
8 Aug 2026
Same period 2025 Same period 2024
Rank 654 552 564
Rank change year-on-year -102 +12 +87
Contract jobs citing Actionable Customer Insight 5 5 6
As % of all contract jobs in the UK 0.009% 0.015% 0.015%
As % of the Processes & Methodologies category 0.011% 0.017% 0.018%
Number of daily rates quoted 5 4 2
10th Percentile - £298 -
25th Percentile £369 £444 £613
Median daily rate (50th Percentile) £407 £550 £625
Median % change year-on-year -26.00% -12.00% +14.16%
75th Percentile - £575 £638
90th Percentile £433 - -
UK excluding London median daily rate £407 £550 £625
% change year-on-year -26.00% -12.00% +13.84%

All Process & Methodology Skills
UK

Actionable Customer Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 45,557 29,755 33,330
As % of all contract IT jobs advertised in the UK 84.99% 90.46% 85.57%
Number of daily rates quoted 28,078 18,625 21,348
10th Percentile £325 £300 £310
25th Percentile £420 £404 £413
Median daily rate (50th Percentile) £525 £500 £525
Median % change year-on-year +5.00% -4.76% -4.11%
75th Percentile £625 £625 £638
90th Percentile £725 £726 £750
UK excluding London median daily rate £500 £475 £500
% change year-on-year +5.26% -5.00% -
Number of hourly rates quoted 2,814 1,660 1,859
10th Percentile £14.25 £14.20 £14.00
25th Percentile £19.22 £17.32 £18.22
Median hourly rate £42.50 £25.15 £40.50
Median % change year-on-year +68.99% -37.90% -4.71%
75th Percentile £68.00 £50.00 £64.25
90th Percentile £82.25 £68.00 £74.45
UK excluding London median hourly rate £43.96 £23.10 £41.25
% change year-on-year +90.30% -44.00% +7.56%

Actionable Customer Insight
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings citing Actionable Customer Insight relative to all contract IT jobs advertised.

Actionable Customer Insight job vacancy trend in the UK

Actionable Customer Insight
Daily Rate Trend

Contractor daily rate distribution trend for jobs in the UK citing Actionable Customer Insight.

Contractor daily rate distribution trend for jobs in the UK citing Actionable Customer Insight

Actionable Customer Insight
Hourly Rate Trend

Contractor hourly rate distribution trend for jobs in the UK citing Actionable Customer Insight.

Contractor hourly rate distribution trend for jobs in the UK citing Actionable Customer Insight

Actionable Customer Insight
Top 5 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Actionable Customer Insight within the UK over the 6 months to 8 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London -94 5 £407 -26.00% 1
England -110 3 £407 -26.00% 3
South East - 3 £407 - 1
Northern Ireland - 2 £388 -
Work from Home -65 1 £450 +125.00% 1

Actionable Customer Insight
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (20.00%) SharePoint
Applications
1 1 (20.00%) Microsoft Excel
1 1 (20.00%) Microsoft Office
1 1 (20.00%) Microsoft PowerPoint
1 1 (20.00%) MS Visio
General
1 5 (100.00%) Analytical Skills
2 2 (40.00%) Banking
2 2 (40.00%) Finance
2 2 (40.00%) Marketing
2 2 (40.00%) Social Skills
3 1 (20.00%) Presentation Skills
Job Titles
1 2 (40.00%) Analyst
1 2 (40.00%) Data Analyst
1 2 (40.00%) Data Engineer
1 2 (40.00%) Data Science Engineer
1 2 (40.00%) Financial Analyst
1 2 (40.00%) Report Analyst
1 2 (40.00%) Senior
1 2 (40.00%) Senior Analyst
1 2 (40.00%) Senior Financial Analyst
1 2 (40.00%) Senior Reporting Analyst
1 2 (40.00%) Service Analyst
1 2 (40.00%) SQL Analyst
1 2 (40.00%) SQL Data Analyst
1 2 (40.00%) SQL Reporting Analyst
2 1 (20.00%) User Researcher
Miscellaneous
1 1 (20.00%) Self-Motivation
Processes & Methodologies
1 5 (100.00%) Actionable Insight
2 3 (60.00%) Analytical Thinking
2 3 (60.00%) Customer Insight
2 3 (60.00%) Decision-Making
2 3 (60.00%) Problem-Solving
3 2 (40.00%) Analytics
3 2 (40.00%) Customer Intelligence
3 2 (40.00%) Data Engineering
3 2 (40.00%) Data Pipeline
3 2 (40.00%) Data Science
3 2 (40.00%) Data-Driven Decision Making
3 2 (40.00%) GTM Strategy
3 2 (40.00%) Marketing Strategy
3 2 (40.00%) Predictive Analytics
3 2 (40.00%) Predictive Modelling
3 2 (40.00%) Process Improvement
3 2 (40.00%) Product Marketing
3 2 (40.00%) Propensity Modelling
3 2 (40.00%) Statistical Analysis
3 2 (40.00%) Statistical Modelling
Programming Languages
1 4 (80.00%) SQL
2 2 (40.00%) Python
Qualifications
1 2 (40.00%) Degree
2 1 (20.00%) BPSS Clearance
Quality Assurance & Compliance
1 1 (20.00%) Data Quality
Vendors
1 2 (40.00%) Databricks