Customer Insight Contracts

Customer Insight
UK

The table below provides summary statistics for contract job vacancies requiring Customer Insight skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Customer Insight over the 6 months leading up to 30 April 2025, comparing them to the same period in the previous two years.

6 months to
30 Apr 2025
Same period 2024 Same period 2023
Rank 458 554 622
Rank change year-on-year +96 +68 -12
Contract jobs citing Customer Insight 61 46 91
As % of all contract jobs advertised in the UK 0.21% 0.11% 0.15%
As % of the Processes & Methodologies category 0.23% 0.12% 0.17%
Number of daily rates quoted 47 32 61
10th Percentile £256 £478 £363
25th Percentile £375 - £425
Median daily rate (50th Percentile) £525 £500 £555
Median % change year-on-year +5.00% -9.91% +8.29%
75th Percentile £631 £538 £650
90th Percentile £805 £638 £675
UK excluding London median daily rate £563 £500 £558
% change year-on-year +12.50% -10.39% +11.04%
Number of hourly rates quoted 0 0 3
10th Percentile - - -
25th Percentile - - £31.17
Median hourly rate - - £31.92
75th Percentile - - £34.61
90th Percentile - - £35.77
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Customer Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 26,551 37,621 53,662
As % of all contract IT jobs advertised in the UK 90.82% 86.30% 89.91%
Number of daily rates quoted 17,137 24,254 37,244
10th Percentile £308 £300 £325
25th Percentile £413 £413 £438
Median daily rate (50th Percentile) £521 £525 £550
Median % change year-on-year -0.86% -4.55% +4.76%
75th Percentile £630 £638 £650
90th Percentile £744 £750 £750
UK excluding London median daily rate £481 £500 £500
% change year-on-year -3.80% - +5.26%
Number of hourly rates quoted 1,071 2,437 1,746
10th Percentile £14.70 £12.75 £11.00
25th Percentile £18.50 £16.00 £16.25
Median hourly rate £29.00 £35.50 £37.30
Median % change year-on-year -18.31% -4.83% +49.20%
75th Percentile £62.00 £59.95 £65.00
90th Percentile £75.00 £72.50 £75.00
UK excluding London median hourly rate £27.94 £36.50 £36.00
% change year-on-year -23.45% +1.39% +80.00%

Customer Insight
Job Vacancy Trend

Job postings citing Customer Insight as a proportion of all IT jobs advertised.

Job vacancy trend for Customer Insight in the UK

Customer Insight
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Customer Insight.

Daily rate trend for Customer Insight in the UK

Customer Insight
Daily Rate Histogram

Daily rate distribution for jobs citing Customer Insight over the 6 months to 30 April 2025.

Daily rate histogram for Customer Insight in the UK

Customer Insight
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Customer Insight.

Hourly rate trend for Customer Insight in the UK

Customer Insight
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Customer Insight within the UK over the 6 months to 30 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +79 59 £525 +5.00% 223
London +63 37 £490 -18.33% 147
UK excluding London +44 22 £563 +12.50% 83
Work from Home +35 18 £525 +5.00% 116
North of England +17 12 £575 +15.00% 28
North West +11 11 £588 +17.50% 16
South East +46 9 £531 +6.25% 12
Yorkshire +4 1 £450 -10.00% 10
Scotland - 1 £550 - 5

Customer Insight
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.64%) Confluence
1 1 (1.64%) SAS
Applications
1 6 (9.84%) Microsoft Excel
1 6 (9.84%) Sketch
2 5 (8.20%) Adobe XD
2 5 (8.20%) InVision
3 3 (4.92%) Chatbot
3 3 (4.92%) Microsoft PowerPoint
4 2 (3.28%) MS Visio
5 1 (1.64%) Fusion 360
5 1 (1.64%) SOLIDWORKS
Business Applications
1 11 (18.03%) Dynamics CRM
Cloud Services
1 23 (37.70%) Power Platform
2 15 (24.59%) Dynamics 365
3 14 (22.95%) Azure
4 10 (16.39%) Figma
5 9 (14.75%) PowerApps
6 8 (13.11%) Microsoft 365
7 5 (8.20%) Power Automate
8 4 (6.56%) Azure DevOps
8 4 (6.56%) GitHub
8 4 (6.56%) GitHub Actions
8 4 (6.56%) Snowflake
9 3 (4.92%) Azure Logic Apps
10 2 (3.28%) Adobe Analytics
10 2 (3.28%) Azure Synapse Analytics
11 1 (1.64%) Adobe Creative Cloud
11 1 (1.64%) AWS
11 1 (1.64%) Azure Data Factory
11 1 (1.64%) Collibra
11 1 (1.64%) GCP
11 1 (1.64%) Lucidchart
Database & Business Intelligence
1 19 (31.15%) Power BI
2 10 (16.39%) Tableau
3 3 (4.92%) Data Warehouse
3 3 (4.92%) Hadoop
4 2 (3.28%) Big Data
4 2 (3.28%) Metadata
5 1 (1.64%) Amazon Redshift
5 1 (1.64%) Delta Lake
5 1 (1.64%) SQL Server Integration Services
5 1 (1.64%) SQL Server Reporting Services
Development Applications
1 5 (8.20%) Axure RP
2 2 (3.28%) JIRA
General
1 29 (47.54%) Marketing
2 21 (34.43%) Finance
3 14 (22.95%) Social Skills
4 12 (19.67%) Analytical Skills
5 7 (11.48%) Public Sector
6 4 (6.56%) Banking
6 4 (6.56%) Legal
6 4 (6.56%) Retail
7 3 (4.92%) Influencing Skills
8 2 (3.28%) Advertising
8 2 (3.28%) French Language
8 2 (3.28%) German Language
8 2 (3.28%) Presentation Skills
8 2 (3.28%) Retail Banking
9 1 (1.64%) Corporate Banking
9 1 (1.64%) Electronics
9 1 (1.64%) Investment Banking
9 1 (1.64%) Local Government
9 1 (1.64%) Organisational Skills
9 1 (1.64%) Spanish Language
Job Titles
1 11 (18.03%) Analyst
1 11 (18.03%) Designer
2 9 (14.75%) Lead
2 9 (14.75%) UX Designer
3 5 (8.20%) Developer
3 5 (8.20%) Insight Analyst
3 5 (8.20%) Interaction Designer
4 4 (6.56%) CRM Specialist
4 4 (6.56%) Dynamics CRM Specialist
5 3 (4.92%) Business Analyst
5 3 (4.92%) Business Intelligence Analyst
5 3 (4.92%) Content Designer
5 3 (4.92%) Power BI Analyst
5 3 (4.92%) Power Platform Developer
6 2 (3.28%) Architect
6 2 (3.28%) Consultant
6 2 (3.28%) Data Analyst
6 2 (3.28%) Dynamics 365 Specialist
6 2 (3.28%) Functional Consultant
6 2 (3.28%) Product Manager
Libraries, Frameworks & Software Standards
1 3 (4.92%) JSON
1 3 (4.92%) OAuth
1 3 (4.92%) OAuth2
1 3 (4.92%) REST
2 2 (3.28%) CSS
2 2 (3.28%) HTML
2 2 (3.28%) Kafka
3 1 (1.64%) ATL
3 1 (1.64%) EDI
3 1 (1.64%) PyTorch
3 1 (1.64%) TensorFlow
Miscellaneous
1 5 (8.20%) Product Ownership
2 4 (6.56%) Mobile App
2 4 (6.56%) Onboarding
3 3 (4.92%) Legacy Systems
3 3 (4.92%) Social Media
4 2 (3.28%) Digital Media
4 2 (3.28%) FMCG
5 1 (1.64%) Analytical Mindset
5 1 (1.64%) Cloud Native
5 1 (1.64%) Credit Risk
5 1 (1.64%) Data Fabric
5 1 (1.64%) Data Protection Act
5 1 (1.64%) Marketing Technology
5 1 (1.64%) Over-the-Top Content
Operating Systems
1 1 (1.64%) Android
1 1 (1.64%) Apple iOS
Processes & Methodologies
1 19 (31.15%) Agile
1 19 (31.15%) CRM
2 18 (29.51%) Business Intelligence
3 16 (26.23%) Analytics
3 16 (26.23%) User Experience
4 14 (22.95%) Decision-Making
5 12 (19.67%) Data Modelling
6 10 (16.39%) Actionable Insight
6 10 (16.39%) Visualisation
7 9 (14.75%) UX Design
8 8 (13.11%) Collaborative Working
8 8 (13.11%) Customer Experience
8 8 (13.11%) Data Governance
8 8 (13.11%) Data Loss Prevention
8 8 (13.11%) Prototyping
8 8 (13.11%) User Research
8 8 (13.11%) Workshop Facilitation
9 7 (11.48%) Customer Service
9 7 (11.48%) Data Transformation
9 7 (11.48%) Strategic Thinking
Programming Languages
1 8 (13.11%) SQL
2 3 (4.92%) JavaScript
2 3 (4.92%) Python
2 3 (4.92%) R
3 1 (1.64%) C#
Qualifications
1 6 (9.84%) Degree
2 1 (1.64%) BPSS Clearance
2 1 (1.64%) IIBA
2 1 (1.64%) SC Cleared
2 1 (1.64%) Security Cleared
Quality Assurance & Compliance
1 6 (9.84%) Accessibility
2 4 (6.56%) GDPR
3 2 (3.28%) California Consumer Privacy Act
3 2 (3.28%) Data Quality
3 2 (3.28%) QA
4 1 (1.64%) ISO/IEC 27001
Systems Management
1 1 (1.64%) HP Data Protector
1 1 (1.64%) NetBackup
1 1 (1.64%) Terraform
Vendors
1 14 (22.95%) Microsoft
2 11 (18.03%) Adobe
3 2 (3.28%) Databricks
3 2 (3.28%) Marketo
3 2 (3.28%) Salesforce
4 1 (1.64%) Dell
4 1 (1.64%) Veritas