Period
to 18 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Email Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Email Marketing over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Email Marketing
UK
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 821 782 826
Rank change year-on-year -39 +44 -48
Contract jobs citing Email Marketing 68 104 78
As % of all contract IT jobs advertised in the UK 0.067% 0.098% 0.068%
As % of the Processes & Methodologies category 0.079% 0.12% 0.083%
Number of daily rates quoted 37 68 41
UK median daily rate £285 £265 £200
Median daily rate % change year-on-year +7.55% +32.50% -20.00%
10th Percentile £155 £177 £115
90th Percentile £504 £536 £356
UK excluding London median daily rate £285 £225 £175
% change year-on-year +26.67% +28.57% -36.36%
Number of hourly rates quoted 2 9 7
UK median hourly rate £35.50 £10.00 £14.50
Median hourly rate % change year-on-year +255.00% -31.03% +20.83%
10th Percentile £31.25 £10.00 £10.00
90th Percentile £37.75 £14.00 £15.55
UK excluding London median hourly rate £35.50 £14.00 £14.50
% change year-on-year +153.57% -3.45% +31.82%

Email Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 86286 88673 93962
As % of all contract IT jobs advertised in the UK 84.52% 83.92% 81.78%
Number of daily rates quoted 57474 58658 60890
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £630 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2038 2353 2731
UK median hourly rate £23.63 £24.00 £22.50
Median hourly rate % change year-on-year -1.56% +6.67% +18.42%
10th Percentile £11.48 £11.26 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.02 £24.50 £23.50
% change year-on-year -1.96% +4.26% +17.50%

Email Marketing
Job Vacancy Trend

Job postings citing Email Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Email Marketing in the UK

Email Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Email Marketing.

Contractor daily rate trend for Email Marketing in the UK

Email Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Email Marketing over the 6 months to 18 November 2017.

Contractor daily rate histogram for Email Marketing in the UK

Email Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Email Marketing.

Contractor hourly rate trend for Email Marketing in the UK

Email Marketing
Top 12 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Email Marketing within the UK over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +9 67 £285 +7.55% 19
UK excluding London +34 34 £285 +26.67% 9
London -45 32 £325 +12.07% 10
South East +17 18 £285 +35.71% 3
North of England +69 7 £275 -39.56% 3
East of England -14 6 £275 +25.00% 2
West Midlands +38 3 £230 +9.64%
Midlands +25 3 £230 +8.35% 1
Yorkshire +23 3 £275 -39.89% 1
North West +28 2 £270 -40.66% 2
North East - 2 - -
South West +6 1 - -

For the 6 months to 18 November 2017, IT contractor jobs citing Email Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Email Marketing.

1 68 (100.00%) Marketing
2 36 (52.94%) HTML
3 25 (36.76%) CSS
4 24 (35.29%) Digital Marketing
5 22 (32.35%) Salesforce.com
6 20 (29.41%) Adobe
6 20 (29.41%) CRM
7 18 (26.47%) Analytics
8 15 (22.06%) Salesforce Marketing Cloud
9 13 (19.12%) Adobe Campaign
9 13 (19.12%) Retail
10 12 (17.65%) CMS
10 12 (17.65%) E-Commerce
10 12 (17.65%) Social Media
11 10 (14.71%) HTML5
11 10 (14.71%) CSS3
11 10 (14.71%) Photoshop
12 9 (13.24%) SQL
12 9 (13.24%) Adobe Illustrator
12 9 (13.24%) Google
12 9 (13.24%) Google Analytics
13 8 (11.76%) Agile Software Development
13 8 (11.76%) Dreamweaver
13 8 (11.76%) SEO
13 8 (11.76%) Finance
14 7 (10.29%) Workflow
14 7 (10.29%) PHP
15 6 (8.82%) B2B
15 6 (8.82%) Flash
15 6 (8.82%) Project Management

Email Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (17.65%) CMS
2 5 (7.35%) Drupal
2 5 (7.35%) WordPress
3 3 (4.41%) SharePoint
4 2 (2.94%) Umbraco
5 1 (1.47%) Adobe Experience Manager
5 1 (1.47%) WebSphere
Applications
1 10 (14.71%) Photoshop
2 9 (13.24%) Adobe Illustrator
3 4 (5.88%) Microsoft PowerPoint
4 3 (4.41%) ImageReady
4 3 (4.41%) MS Visio
5 2 (2.94%) Adobe Creative Suite
5 2 (2.94%) Microsoft Excel
5 2 (2.94%) Microsoft Office
6 1 (1.47%) InDesign
Business Applications
1 13 (19.12%) Adobe Campaign
2 5 (7.35%) Unica
3 3 (4.41%) Oracle CRM
3 3 (4.41%) Oracle CRM On Demand
4 2 (2.94%) Eloqua
5 1 (1.47%) Dynamics CRM
5 1 (1.47%) Magento
5 1 (1.47%) WebTrends
Cloud Services
1 9 (13.24%) Google Analytics
2 3 (4.41%) MailChimp
2 3 (4.41%) Silverpop
3 2 (2.94%) Adobe Analytics
4 1 (1.47%) AdWords
4 1 (1.47%) Amazon AWS
4 1 (1.47%) IaaS
4 1 (1.47%) Microsoft Azure
4 1 (1.47%) PaaS
Communications & Networking
1 3 (4.41%) SMS
2 1 (1.47%) FTP
2 1 (1.47%) Internet
Database & Business Intelligence
1 1 (1.47%) Data Mart
1 1 (1.47%) Data Warehouse
1 1 (1.47%) MySQL
1 1 (1.47%) QlikView
1 1 (1.47%) Relational Database
1 1 (1.47%) SQL Server
1 1 (1.47%) SQL Server Reporting Services
Development Applications
1 8 (11.76%) Dreamweaver
2 1 (1.47%) Bitbucket
2 1 (1.47%) Git (software)
General
1 68 (100.00%) Marketing
2 13 (19.12%) Retail
3 8 (11.76%) Finance
4 4 (5.88%) Telecoms
5 3 (4.41%) Publishing
6 2 (2.94%) Advertising
6 2 (2.94%) Electronics
6 2 (2.94%) Manufacturing
7 1 (1.47%) Dutch Language
7 1 (1.47%) French Language
7 1 (1.47%) German Language
7 1 (1.47%) Pharmaceutical
Job Titles
1 16 (23.53%) Developer
2 11 (16.18%) Designer
3 8 (11.76%) Email Designer
4 6 (8.82%) Consultant
4 6 (8.82%) Marketing Manager
5 5 (7.35%) Analyst
5 5 (7.35%) Email Developer
5 5 (7.35%) HTML Developer
5 5 (7.35%) Marketing Consultant
5 5 (7.35%) Marketing Executive
5 5 (7.35%) Salesforce Developer
6 4 (5.88%) Campaign Manager
6 4 (5.88%) Marketing Specialist
6 4 (5.88%) Support Engineer
7 3 (4.41%) Business Analyst
7 3 (4.41%) Cloud Consultant
7 3 (4.41%) Digital Marketing Executive
7 3 (4.41%) Email Marketing Manager
7 3 (4.41%) Email Specialist
7 3 (4.41%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 36 (52.94%) HTML
2 25 (36.76%) CSS
3 10 (14.71%) CSS3
3 10 (14.71%) HTML5
4 6 (8.82%) Flash
5 5 (7.35%) jQuery
6 4 (5.88%) Web Services
7 3 (4.41%) LESS
7 3 (4.41%) Twitter Bootstrap
8 2 (2.94%) COM
8 2 (2.94%) Sass
9 1 (1.47%) .NET
9 1 (1.47%) HTML5 Canvas
9 1 (1.47%) J2EE
9 1 (1.47%) REST
9 1 (1.47%) SOAP
Miscellaneous
1 12 (17.65%) Social Media
2 6 (8.82%) Analytical Skills
3 5 (7.35%) User Experience
4 3 (4.41%) Blog
5 1 (1.47%) Mobile App
Processes & Methodologies
1 24 (35.29%) Digital Marketing
2 20 (29.41%) CRM
3 18 (26.47%) Analytics
4 12 (17.65%) E-Commerce
5 8 (11.76%) Agile Software Development
5 8 (11.76%) SEO
6 7 (10.29%) Workflow
7 6 (8.82%) B2B
7 6 (8.82%) Project Management
8 5 (7.35%) B2C
8 5 (7.35%) Customer Insight
8 5 (7.35%) Marketing Automation
8 5 (7.35%) Migration
8 5 (7.35%) Online Marketing
8 5 (7.35%) Pay per click
9 4 (5.88%) A/B Testing
9 4 (5.88%) Business Intelligence
9 4 (5.88%) Copywriting
9 4 (5.88%) Creative Problem-Solving
9 4 (5.88%) Personalization
Programming Languages
1 9 (13.24%) SQL
2 7 (10.29%) PHP
3 4 (5.88%) JavaScript
4 3 (4.41%) Java
Qualifications
1 3 (4.41%) Degree
1 3 (4.41%) PMI Certification
1 3 (4.41%) PMP
Quality Assurance & Compliance
1 1 (1.47%) Data Quality
1 1 (1.47%) GDPR
1 1 (1.47%) QA
Vendors
1 22 (32.35%) Salesforce.com
2 20 (29.41%) Adobe
3 15 (22.06%) Salesforce Marketing Cloud
4 9 (13.24%) Google
5 6 (8.82%) IBM
6 5 (7.35%) Microsoft
6 5 (7.35%) Oracle
7 3 (4.41%) Tableau
8 2 (2.94%) SAP
8 2 (2.94%) Spredfast
9 1 (1.47%) Alteryx
9 1 (1.47%) HubSpot
9 1 (1.47%) Marketo
9 1 (1.47%) Selligent
9 1 (1.47%) Teradata
9 1 (1.47%) Twitter