Period
to 21 August 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 21 August 2018 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
21 Aug 2018
Same period 2017 Same period 2016
Rank 100 186 152
Rank change year-on-year +86 -34 +27
Permanent jobs citing Advertising 2,238 1,434 1,859
As % of all permanent IT jobs advertised in London 3.24% 1.94% 2.30%
As % of the General category 6.57% 3.66% 4.35%
Number of salaries quoted 1,895 1,228 1,712
London median annual salary £57,500 £55,000 £52,500
Median salary % change year-on-year +4.55% +4.76% +5.00%
10th Percentile £32,250 £30,000 £30,550
90th Percentile £86,250 £82,500 £84,875
England median annual salary £50,000 £45,000 £47,500
% change year-on-year +11.11% -5.26% +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 34,084 39,214 42,770
As % of all permanent IT jobs advertised in London 49.34% 53.09% 53.00%
Number of salaries quoted 26,383 28,226 36,711
London median annual salary £62,500 £60,000 £58,500
Median salary % change year-on-year +4.17% +2.56% +1.74%
10th Percentile £35,000 £34,000 £32,500
90th Percentile £97,500 £95,000 £90,000
England median annual salary £52,500 £51,000 £50,000
% change year-on-year +2.94% +2.00% -

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

The salary distribution of IT jobs citing Advertising in London over the 6 months to 21 August 2018.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 21 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +40 656 £57,500 +4.55% 77
West London +33 35 £50,000 +11.11% 28
South London +5 30 £50,000 +17.65% 3
East London +1 23 £46,875 -1.32% 1
North London +12 11 £42,500 +15.65% 4
Advertising
England

For the 6 months to 21 August 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 772 (34.50%) Microsoft
2 703 (31.41%) Finance
3 646 (28.87%) SQL
4 507 (22.65%) Agile Software Development
5 457 (20.42%) SQL Server
6 446 (19.93%) JavaScript
7 349 (15.59%) Java
8 336 (15.01%) Degree
9 329 (14.70%) HTML
10 325 (14.52%) Marketing
11 316 (14.12%) Business Intelligence
12 306 (13.67%) CSS
13 303 (13.54%) C#
13 303 (13.54%) CRM
14 301 (13.45%) .NET
15 257 (11.48%) Microsoft Azure
16 242 (10.81%) Analytics
17 233 (10.41%) TDD
18 208 (9.29%) PHP
19 202 (9.03%) Dynamics CRM
20 196 (8.76%) SQL Server Integration Services
21 190 (8.49%) Git (software)
22 187 (8.36%) Amazon AWS
23 185 (8.27%) MVC
24 179 (8.00%) ERP
25 177 (7.91%) Analytical Skills
25 177 (7.91%) Power BI
25 177 (7.91%) Problem-Solving
26 175 (7.82%) SQL Server Reporting Services
27 172 (7.69%) Retail

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 100 (4.47%) SharePoint
2 55 (2.46%) CMS
3 41 (1.83%) EPiServer
3 41 (1.83%) Sitecore CMS
4 36 (1.61%) Apache Spark
5 30 (1.34%) SharePoint 2013
6 29 (1.30%) IIS
7 26 (1.16%) Confluence
8 21 (0.94%) SAS
9 18 (0.80%) MS Exchange
10 17 (0.76%) Apache
11 15 (0.67%) WordPress
12 10 (0.45%) nginx
13 8 (0.36%) Exchange Server 2013
14 7 (0.31%) Elasticsearch
14 7 (0.31%) Exchange Server 2010
14 7 (0.31%) JBoss
15 6 (0.27%) Drupal
15 6 (0.27%) Tomcat
15 6 (0.27%) WebSphere
Applications
1 76 (3.40%) Microsoft Excel
2 61 (2.73%) Microsoft Office
3 30 (1.34%) Microsoft PowerPoint
4 26 (1.16%) Photoshop
5 15 (0.67%) Adobe Illustrator
5 15 (0.67%) InfoPath
5 15 (0.67%) Microsoft Project
6 14 (0.63%) MS Visio
7 6 (0.27%) Adobe Premiere
8 4 (0.18%) Adobe After Effects
8 4 (0.18%) Adobe Creative Suite
8 4 (0.18%) InDesign
8 4 (0.18%) SPSS
9 3 (0.13%) Spreadsheet
10 2 (0.089%) EViews
10 2 (0.089%) Maya
11 1 (0.045%) Adobe Captivate
11 1 (0.045%) InVision
11 1 (0.045%) NUKE
Business Applications
1 202 (9.03%) Dynamics CRM
2 114 (5.09%) NetSuite
3 43 (1.92%) Dynamics AX
4 42 (1.88%) Eloqua
5 41 (1.83%) Dynamics NAV
6 29 (1.30%) SAP Business One
7 10 (0.45%) JDE OneWorld
8 8 (0.36%) Sage 200
9 5 (0.22%) Distributed Ledger
9 5 (0.22%) SAP CRM
9 5 (0.22%) SAP IS-U
10 4 (0.18%) FastStats
10 4 (0.18%) Sage X3
11 3 (0.13%) Sage 500
11 3 (0.13%) SAP BPC
11 3 (0.13%) SAP CO
11 3 (0.13%) SAP FI
11 3 (0.13%) SAP FI/CO
12 2 (0.089%) Infor M3
12 2 (0.089%) Magento
Cloud Services
1 257 (11.48%) Microsoft Azure
2 187 (8.36%) Amazon AWS
3 124 (5.54%) Dynamics 365
4 87 (3.89%) Office 365
5 58 (2.59%) Azure Data Factory
6 49 (2.19%) SaaS
7 45 (2.01%) npm
8 39 (1.74%) PaaS
9 30 (1.34%) Google Analytics
10 29 (1.30%) Amazon S3
11 26 (1.16%) Serverless
12 22 (0.98%) Azure Machine Learning
13 19 (0.85%) Amazon EMR
14 18 (0.80%) AdWords
14 18 (0.80%) AWS Lambda
14 18 (0.80%) Google Cloud Platform
15 14 (0.63%) Amazon EC2
15 14 (0.63%) AWS CloudFormation
16 12 (0.54%) Salesforce Sales Cloud
17 11 (0.49%) Cloud Computing
Communications & Networking
1 67 (2.99%) Firewall
2 49 (2.19%) Internet
3 45 (2.01%) WAN
4 37 (1.65%) LAN
5 32 (1.43%) DNS
5 32 (1.43%) TCP/IP
6 23 (1.03%) Cisco ASA
6 23 (1.03%) SNMP
7 22 (0.98%) DHCP
7 22 (0.98%) SAN
7 22 (0.98%) VPN
8 20 (0.89%) F5 BIG-IP GTM
8 20 (0.89%) F5 BIG-IP LTM
9 18 (0.80%) BGP
9 18 (0.80%) OSPF
10 17 (0.76%) MPLS
11 16 (0.71%) WebEx
12 15 (0.67%) Wireless
13 14 (0.63%) Intranet
14 12 (0.54%) NetScaler
Database & Business Intelligence
1 457 (20.42%) SQL Server
2 196 (8.76%) SQL Server Integration Services
3 177 (7.91%) Power BI
4 175 (7.82%) SQL Server Reporting Services
5 145 (6.48%) SQL Server Analysis Services
6 144 (6.43%) NoSQL
7 143 (6.39%) Data Warehouse
8 89 (3.98%) MongoDB
9 87 (3.89%) Relational Database
10 77 (3.44%) Big Data
11 68 (3.04%) MySQL
12 65 (2.90%) SQL Server 2016
13 53 (2.37%) Data Lake
14 49 (2.19%) PostgreSQL
15 42 (1.88%) Azure SQL Data Warehouse
15 42 (1.88%) Couchbase
16 41 (1.83%) Azure SQL Database
17 36 (1.61%) SQL Server 2008
18 34 (1.52%) Hadoop
19 31 (1.39%) Apache Cassandra
Development Applications
1 190 (8.49%) Git (software)
2 79 (3.53%) Visual Studio
3 77 (3.44%) Selenium
4 66 (2.95%) JIRA
5 59 (2.64%) gulp
6 54 (2.41%) Team Foundation Server
7 50 (2.23%) Jenkins
8 49 (2.19%) TeamCity
9 48 (2.14%) Octopus Deploy
10 44 (1.97%) Protractor
11 43 (1.92%) Karma Test Runner
11 43 (1.92%) Mocha
12 42 (1.88%) Bower
13 41 (1.83%) Sinon.JS
14 25 (1.12%) Cucumber
14 25 (1.12%) JUnit
15 15 (0.67%) Grunt
15 15 (0.67%) Mockito
16 13 (0.58%) WebDriver
17 11 (0.49%) Maven
General
1 703 (31.41%) Finance
2 325 (14.52%) Marketing
3 172 (7.69%) Retail
4 126 (5.63%) Banking
5 65 (2.90%) Telecoms
6 40 (1.79%) Front Office
7 33 (1.47%) Games
8 29 (1.30%) Publishing
9 27 (1.21%) Manufacturing
10 16 (0.71%) Legal
10 16 (0.71%) Multimedia
11 14 (0.63%) Investment Banking
12 13 (0.58%) Law
13 12 (0.54%) Local Government
14 7 (0.31%) General Ledger
15 6 (0.27%) Financial Institution
15 6 (0.27%) German Language
15 6 (0.27%) Retail Banking
16 5 (0.22%) Pharmaceutical
17 4 (0.18%) Billing
Job Titles
1 717 (32.04%) Developer
2 280 (12.51%) Consultant
3 255 (11.39%) Analyst
4 163 (7.28%) Java Developer
5 156 (6.97%) .NET Developer
6 102 (4.56%) Senior Developer
7 99 (4.42%) Administrator
8 96 (4.29%) Architect
9 90 (4.02%) C# Developer
10 89 (3.98%) Business Analyst
11 85 (3.80%) CRM Consultant
12 84 (3.75%) SQL Developer
13 80 (3.57%) Dynamics CRM Consultant
14 74 (3.31%) Functional Consultant
15 72 (3.22%) Project Manager
16 70 (3.13%) Business Intelligence Developer
17 55 (2.46%) C# .NET Developer
18 52 (2.32%) Microsoft CRM Consultant
19 49 (2.19%) Junior
20 46 (2.06%) Azure Consultant
Libraries, Frameworks & Software Standards
1 329 (14.70%) HTML
2 306 (13.67%) CSS
3 301 (13.45%) .NET
4 154 (6.88%) AngularJS
4 154 (6.88%) RESTful
5 147 (6.57%) HTML5
6 134 (5.99%) ASP.NET
7 115 (5.14%) Spring
8 112 (5.00%) CSS3
9 106 (4.74%) Web Services
10 102 (4.56%) Hibernate
11 101 (4.51%) jQuery
12 91 (4.07%) ASP.NET MVC
13 85 (3.80%) Twitter Bootstrap
13 85 (3.80%) XML
14 80 (3.57%) Sass
15 78 (3.49%) ASP.NET Web API
16 73 (3.26%) Node.js
17 70 (3.13%) J2EE
18 58 (2.59%) REST
Miscellaneous
1 177 (7.91%) Analytical Skills
2 126 (5.63%) User Experience
3 100 (4.47%) Fintech
4 94 (4.20%) Computer Science
5 87 (3.89%) Greenfield Project
6 54 (2.41%) Self-Motivation
7 53 (2.37%) Social Media
8 50 (2.23%) Enterprise Software
9 41 (1.83%) Cloud Native
10 40 (1.79%) Mobile App
11 37 (1.65%) Management Information System
12 32 (1.43%) Algorithms
13 27 (1.21%) Derivative
13 27 (1.21%) Fixed Income
14 24 (1.07%) Data Structures
15 23 (1.03%) Hedge funds
16 22 (0.98%) Digital Media
16 22 (0.98%) Foreign Exchange (FX)
17 19 (0.85%) Virtual Team
18 16 (0.71%) Analytical Mindset
Operating Systems
1 152 (6.79%) Linux
2 135 (6.03%) Windows
3 54 (2.41%) Windows Server
4 43 (1.92%) Unix
5 36 (1.61%) Windows 7
6 29 (1.30%) Windows Server 2008
7 27 (1.21%) Windows Server 2012
8 23 (1.03%) Android
9 20 (0.89%) Windows 10
10 17 (0.76%) Windows 8
11 15 (0.67%) Mac OS X
12 12 (0.54%) Apple iOS
13 9 (0.40%) Red Hat Enterprise Linux
14 7 (0.31%) Mac OS
14 7 (0.31%) Mac OS X Server
15 5 (0.22%) CentOS
16 4 (0.18%) Windows Server 2003
16 4 (0.18%) Windows XP
17 2 (0.089%) VMS
17 2 (0.089%) Windows Embedded Compact
Processes & Methodologies
1 507 (22.65%) Agile Software Development
2 316 (14.12%) Business Intelligence
3 303 (13.54%) CRM
4 242 (10.81%) Analytics
5 233 (10.41%) TDD
6 185 (8.27%) MVC
7 179 (8.00%) ERP
8 177 (7.91%) Problem-Solving
9 166 (7.42%) Web Development
10 157 (7.02%) Scrum
11 149 (6.66%) Project Management
12 147 (6.57%) DevOps
13 133 (5.94%) Stakeholder Management
14 130 (5.81%) Machine Learning
15 128 (5.72%) ETL
16 126 (5.63%) Web Application Development
17 122 (5.45%) Data Science
18 112 (5.00%) Software Engineering
19 111 (4.96%) Business Development
20 110 (4.92%) BDD
Programming Languages
1 646 (28.87%) SQL
2 446 (19.93%) JavaScript
3 349 (15.59%) Java
4 303 (13.54%) C#
5 208 (9.29%) PHP
6 151 (6.75%) Python
7 117 (5.23%) T-SQL
8 92 (4.11%) Data Analysis Expressions (DAX)
9 59 (2.64%) Scala
10 55 (2.46%) Java 8
11 48 (2.14%) R
12 41 (1.83%) C++
12 41 (1.83%) Ruby
13 38 (1.70%) C
14 37 (1.65%) PowerShell
15 27 (1.21%) Bash Shell
16 26 (1.16%) ES6
17 22 (0.98%) TypeScript
17 22 (0.98%) VBScript
18 18 (0.80%) PL/SQL
Qualifications
1 336 (15.01%) Degree
2 46 (2.06%) Cisco Certification
3 42 (1.88%) Microsoft Certification
4 41 (1.83%) Computer Science Degree
4 41 (1.83%) SAFe Agilist
5 39 (1.74%) CCNP
6 33 (1.47%) ACCA
7 26 (1.16%) PhD
8 25 (1.12%) Security Cleared
9 22 (0.98%) CCNA
10 21 (0.94%) CCIE
11 17 (0.76%) CIMA
11 17 (0.76%) PMP
12 15 (0.67%) MCSE
12 15 (0.67%) SC Cleared
13 12 (0.54%) JNCIA
14 10 (0.45%) Master's Degree
14 10 (0.45%) PMI Certification
14 10 (0.45%) Postgraduate
15 8 (0.36%) Numerate Degree
Quality Assurance & Compliance
1 58 (2.59%) QA
2 36 (1.61%) GDPR
3 22 (0.98%) Data Quality
4 16 (0.71%) SLA
5 13 (0.58%) Dodd-Frank
5 13 (0.58%) EMIR
5 13 (0.58%) MiFID
6 12 (0.54%) GCP
7 9 (0.40%) WCAG
8 7 (0.31%) PCI DSS
8 7 (0.31%) PMO
9 6 (0.27%) Solvency II
10 5 (0.22%) ISO/IEC 27001
11 2 (0.089%) COBIT
12 1 (0.045%) GAAP
12 1 (0.045%) IFRS
System Software
1 104 (4.65%) Active Directory
2 85 (3.80%) Docker
3 35 (1.56%) VMware Infrastructure
4 23 (1.03%) VMware ESXi
5 8 (0.36%) HDFS
6 5 (0.22%) Virtual Desktop
7 4 (0.18%) Hyper-V
7 4 (0.18%) Microsoft App-V
7 4 (0.18%) Virtual Servers
7 4 (0.18%) vSphere
7 4 (0.18%) XenApp
8 3 (0.13%) Squid
8 3 (0.13%) Virtual Machines
8 3 (0.13%) XenDesktop
9 2 (0.089%) VirtualBox
9 2 (0.089%) XenServer
10 1 (0.045%) BitLocker
10 1 (0.045%) Microsoft Virtual Server
Systems Management
1 37 (1.65%) Kubernetes
2 28 (1.25%) Ansible
2 28 (1.25%) Puppet
3 23 (1.03%) SCCM
4 20 (0.89%) Terraform
5 19 (0.85%) Opscode Chef
6 8 (0.36%) Grafana
6 8 (0.36%) Kibana
6 8 (0.36%) logstash
7 7 (0.31%) Prometheus
7 7 (0.31%) vRealize
8 4 (0.18%) Backup Exec
8 4 (0.18%) Docker Swarm
8 4 (0.18%) Single Sign-On
8 4 (0.18%) vCenter Server
8 4 (0.18%) ZABBIX
9 3 (0.13%) Jamf Pro
9 3 (0.13%) SCOM
10 2 (0.089%) IBM BigFix
10 2 (0.089%) Microsoft Clustering
Vendors
1 772 (34.50%) Microsoft
2 161 (7.19%) Oracle
3 77 (3.44%) SAP
4 76 (3.40%) Sage
5 74 (3.31%) Facebook
6 68 (3.04%) Infor
7 66 (2.95%) Epicor
7 66 (2.95%) VMware
8 64 (2.86%) Google
9 62 (2.77%) Cisco
10 52 (2.32%) Sitecore
11 49 (2.19%) Marketo
12 37 (1.65%) Adobe
13 33 (1.47%) Salesforce.com
14 30 (1.34%) Alias
15 28 (1.25%) Tableau
16 27 (1.21%) Citrix
17 26 (1.16%) CheckPoint
17 26 (1.16%) IFS
18 21 (0.94%) Palo Alto