Period
to 17 August 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 17 August 2019 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
17 Aug 2019
Same period 2018 Same period 2017
Rank 200 102 190
Rank change year-on-year -98 +88 -38
Permanent jobs citing Advertising 1,004 2,239 1,429
As % of all permanent IT jobs advertised in London 1.78% 3.21% 1.94%
As % of the General category 3.79% 6.51% 3.65%
Number of salaries quoted 859 1,898 1,226
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £36,250 £32,125 £30,250
90th Percentile £93,750 £86,250 £82,500
England median annual salary £55,000 £50,000 £45,000
% change year-on-year +10.00% +11.11% -5.26%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 26,515 34,392 39,142
As % of all permanent IT jobs advertised in London 46.91% 49.36% 53.02%
Number of salaries quoted 20,989 26,619 28,257
London median annual salary £65,000 £62,500 £60,000
Median salary % change year-on-year +4.00% +4.17% +2.83%
10th Percentile £36,250 £35,000 £33,780
90th Percentile £102,500 £97,500 £95,000
England median annual salary £55,000 £52,500 £51,000
% change year-on-year +4.76% +2.94% +2.00%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

The salary distribution of IT jobs citing Advertising in London over the 6 months to 17 August 2019.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 17 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -56 346 £65,000 +13.04% 50
South London -12 12 £57,500 +15.00% 7
West London -10 11 £68,750 +37.50% 19
North London +1 8 £31,250 -26.47%
East London +8 3 £25,000 -46.67% 11
Advertising
England

For the 6 months to 17 August 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 304 (30.28%) Agile Software Development
2 273 (27.19%) JavaScript
3 229 (22.81%) HTML
4 223 (22.21%) Finance
5 207 (20.62%) SQL
5 207 (20.62%) Marketing
6 199 (19.82%) CSS
7 181 (18.03%) SQL Server
8 179 (17.83%) Microsoft
9 173 (17.23%) Degree
10 162 (16.14%) .NET
11 158 (15.74%) Amazon AWS
12 157 (15.64%) Java
13 151 (15.04%) C#
14 150 (14.94%) Microsoft Azure
15 147 (14.64%) Python
16 131 (13.05%) Problem-Solving
17 119 (11.85%) AngularJS
18 111 (11.06%) Scrum
19 110 (10.96%) React
20 106 (10.56%) Computer Science
21 104 (10.36%) Analytics
22 102 (10.16%) DevOps
22 102 (10.16%) User Experience
23 99 (9.86%) Software Engineering
24 98 (9.76%) ASP.NET
24 98 (9.76%) Analytical Skills
25 94 (9.36%) Google
26 89 (8.86%) Project Management
27 86 (8.57%) TDD

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 45 (4.48%) Confluence
2 40 (3.98%) CMS
3 31 (3.09%) Apache Spark
4 23 (2.29%) SharePoint
5 11 (1.10%) Sitecore CMS
5 11 (1.10%) WordPress
6 10 (1.00%) Apache
6 10 (1.00%) IIS
7 9 (0.90%) WebSphere
8 8 (0.80%) Apache Airflow
9 7 (0.70%) Drupal
9 7 (0.70%) Jupyter
9 7 (0.70%) SharePoint 2010
10 6 (0.60%) Apache TomEE
10 6 (0.60%) JBoss
11 5 (0.50%) Elasticsearch
11 5 (0.50%) MS Exchange
12 4 (0.40%) OpenStack
12 4 (0.40%) Tuxedo
12 4 (0.40%) Umbraco
Applications
1 46 (4.58%) Microsoft Excel
2 24 (2.39%) Microsoft Office
3 19 (1.89%) Photoshop
4 16 (1.59%) Microsoft PowerPoint
5 15 (1.49%) OmniGraffle
6 14 (1.39%) Adobe Illustrator
6 14 (1.39%) Sketch
7 10 (1.00%) InDesign
7 10 (1.00%) MS Visio
8 9 (0.90%) Microsoft Project
9 7 (0.70%) Adobe After Effects
10 6 (0.60%) Adobe Creative Suite
11 4 (0.40%) Adobe Premiere
11 4 (0.40%) Gliffy
11 4 (0.40%) InVision
11 4 (0.40%) Spreadsheet
12 1 (0.100%) Adobe XD
12 1 (0.100%) CINEMA 4D
12 1 (0.100%) Maya
12 1 (0.100%) Stata
Business Applications
1 8 (0.80%) Siebel CRM
2 7 (0.70%) Dynamics AX
3 5 (0.50%) Dynamics CRM
3 5 (0.50%) Magento
4 4 (0.40%) PeopleSoft Financials
5 3 (0.30%) Eloqua
5 3 (0.30%) Salesforce.com CRM
6 2 (0.20%) NetSuite
6 2 (0.20%) RMDS
6 2 (0.20%) Shopify
7 1 (0.100%) Sage 200
7 1 (0.100%) Sage 50
7 1 (0.100%) Social Studio
Cloud Services
1 158 (15.74%) Amazon AWS
2 150 (14.94%) Microsoft Azure
3 62 (6.18%) Google Cloud Platform
4 55 (5.48%) SaaS
5 29 (2.89%) GitHub
6 25 (2.49%) Office 365
7 23 (2.29%) Power Platform
8 21 (2.09%) Google Analytics
9 18 (1.79%) Serverless
10 17 (1.69%) IaaS
11 13 (1.29%) Amazon EC2
12 10 (1.00%) AWS CloudFormation
12 10 (1.00%) AWS Lambda
13 9 (0.90%) AdWords
13 9 (0.90%) Dynamics 365
14 8 (0.80%) Trello
15 7 (0.70%) Adobe Creative Cloud
16 6 (0.60%) Amazon ELB
16 6 (0.60%) Azure Active Directory
16 6 (0.60%) Azure Data Factory
Communications & Networking
1 46 (4.58%) Internet
2 13 (1.29%) TCP/IP
3 11 (1.10%) Wireless
4 10 (1.00%) Intranet
5 9 (0.90%) DNS
6 8 (0.80%) DHCP
6 8 (0.80%) WAN
7 6 (0.60%) HTTP
7 6 (0.60%) NAS
7 6 (0.60%) SAN
8 5 (0.50%) LAN
9 4 (0.40%) VPN
10 3 (0.30%) BGP
10 3 (0.30%) Firewall
10 3 (0.30%) IPv4
10 3 (0.30%) IPv6
10 3 (0.30%) OSPF
11 2 (0.20%) AMQP
11 2 (0.20%) FIX Connectivity
11 2 (0.20%) Skype
Database & Business Intelligence
1 181 (18.03%) SQL Server
2 52 (5.18%) MySQL
3 47 (4.68%) Big Data
4 44 (4.38%) MongoDB
5 37 (3.69%) Hadoop
5 37 (3.69%) NoSQL
6 36 (3.59%) Data Warehouse
7 33 (3.29%) SQL Server 2016
8 27 (2.69%) Relational Database
8 27 (2.69%) SQL Server Integration Services
9 26 (2.59%) RavenDB
10 23 (2.29%) Power BI
10 23 (2.29%) SQL Server Reporting Services
11 21 (2.09%) PostgreSQL
12 12 (1.20%) Data Lake
12 12 (1.20%) OLTP
13 9 (0.90%) Blockchain
13 9 (0.90%) Crystal Reports
13 9 (0.90%) SQL Server Analysis Services
14 8 (0.80%) Apache Hive
Development Applications
1 82 (8.17%) JIRA
2 65 (6.47%) Git (software)
3 29 (2.89%) Jenkins
4 25 (2.49%) Gradle
5 16 (1.59%) Android Studio
6 14 (1.39%) Team Foundation Server
7 12 (1.20%) ER Studio
7 12 (1.20%) ERwin
7 12 (1.20%) PowerDesigner
8 11 (1.10%) NUnit
8 11 (1.10%) Subversion
9 9 (0.90%) Axure RP
9 9 (0.90%) GitLab
9 9 (0.90%) Selenium
10 8 (0.80%) Bitbucket
10 8 (0.80%) gulp
10 8 (0.80%) JUnit
10 8 (0.80%) Maven
11 7 (0.70%) Mockito
11 7 (0.70%) Moq
General
1 223 (22.21%) Finance
2 207 (20.62%) Marketing
3 47 (4.68%) Retail
4 26 (2.59%) Telecoms
5 22 (2.19%) Banking
6 13 (1.29%) Games
7 10 (1.00%) Publishing
8 8 (0.80%) Automotive
8 8 (0.80%) Back Office
8 8 (0.80%) Legal
9 7 (0.70%) Brand Awareness
9 7 (0.70%) French Language
10 6 (0.60%) German Language
11 5 (0.50%) Front Office
12 3 (0.30%) Multimedia
12 3 (0.30%) Pharmaceutical
12 3 (0.30%) Retail Banking
13 2 (0.20%) Digital Economy
13 2 (0.20%) Music Industry
13 2 (0.20%) Spanish Language
Job Titles
1 262 (26.10%) Developer
2 103 (10.26%) Analyst
3 88 (8.76%) .NET Developer
4 78 (7.77%) Architect
5 59 (5.88%) Front End Developer (Client-Side Developer)
6 56 (5.58%) Project Manager
7 44 (4.38%) Software Engineer
8 43 (4.28%) Senior Developer
9 32 (3.19%) Business Analyst
10 30 (2.99%) JavaScript Developer
10 30 (2.99%) Product Manager
11 29 (2.89%) Consultant
11 29 (2.89%) Senior Software Engineer
12 27 (2.69%) Designer
12 27 (2.69%) Java Developer
13 22 (2.19%) Applications Support
13 22 (2.19%) DevOps Engineer
13 22 (2.19%) Solutions Architect
14 20 (1.99%) Junior
14 20 (1.99%) Support Analyst
Libraries, Frameworks & Software Standards
1 229 (22.81%) HTML
2 199 (19.82%) CSS
3 162 (16.14%) .NET
4 119 (11.85%) AngularJS
5 110 (10.96%) React
6 98 (9.76%) ASP.NET
7 82 (8.17%) Web Services
8 79 (7.87%) ASP.NET Web API
9 65 (6.47%) HTML5
10 63 (6.27%) ASP.NET MVC
11 60 (5.98%) RESTful
12 48 (4.78%) CSS3
13 45 (4.48%) Twitter Bootstrap
14 43 (4.28%) .NET Framework
14 43 (4.28%) Redux
15 40 (3.98%) .NET Core
15 40 (3.98%) REST
16 32 (3.19%) Node.js
17 28 (2.79%) Entity Framework
18 27 (2.69%) ASP.NET MVC 5
Miscellaneous
1 102 (10.16%) User Experience
2 98 (9.76%) Analytical Skills
3 48 (4.78%) Self-Motivation
4 43 (4.28%) Greenfield Project
5 40 (3.98%) Mobile App
6 38 (3.78%) Social Media
7 37 (3.69%) Enterprise Software
8 22 (2.19%) Digital Media
9 20 (1.99%) Algorithms
10 14 (1.39%) Derivative
11 13 (1.29%) Market Risk
12 12 (1.20%) Blog
12 12 (1.20%) Management Information System
12 12 (1.20%) Virtual Team
13 11 (1.10%) Animation
13 11 (1.10%) Data Structures
13 11 (1.10%) Public Cloud
14 10 (1.00%) Data Centre
14 10 (1.00%) Foreign Exchange (FX)
14 10 (1.00%) Marketing Technology
Operating Systems
1 70 (6.97%) Linux
1 70 (6.97%) Windows
2 22 (2.19%) Android
2 22 (2.19%) Unix
3 9 (0.90%) Windows Server
4 7 (0.70%) Apple iOS
5 6 (0.60%) Windows 10
6 3 (0.30%) Mac OS X
7 2 (0.20%) Red Hat Enterprise Linux
7 2 (0.20%) Windows Server 2008
8 1 (0.100%) CentOS
8 1 (0.100%) Fedora
8 1 (0.100%) Mac OS
8 1 (0.100%) VMS
8 1 (0.100%) Windows 7
Processes & Methodologies
1 304 (30.28%) Agile Software Development
2 131 (13.05%) Problem-Solving
3 111 (11.06%) Scrum
4 106 (10.56%) Computer Science
5 104 (10.36%) Analytics
6 102 (10.16%) DevOps
7 99 (9.86%) Software Engineering
8 89 (8.86%) Project Management
9 86 (8.57%) TDD
10 81 (8.07%) Front End Development
11 79 (7.87%) OO
12 75 (7.47%) Stakeholder Management
13 74 (7.37%) MVC
14 68 (6.77%) Business Intelligence
15 57 (5.68%) Migration
15 57 (5.68%) Web Application Development
16 54 (5.38%) CRM
16 54 (5.38%) E-Commerce
17 53 (5.28%) Microservices
18 52 (5.18%) SDLC
Programming Languages
1 273 (27.19%) JavaScript
2 207 (20.62%) SQL
3 157 (15.64%) Java
4 151 (15.04%) C#
5 147 (14.64%) Python
6 57 (5.68%) PHP
7 45 (4.48%) TypeScript
8 35 (3.49%) PowerShell
9 23 (2.29%) T-SQL
10 17 (1.69%) C++
10 17 (1.69%) R
11 16 (1.59%) ES6
12 15 (1.49%) Bash Shell
13 14 (1.39%) Perl
13 14 (1.39%) VBA
14 13 (1.29%) Go
15 11 (1.10%) Ruby
15 11 (1.10%) VBScript
16 8 (0.80%) Java 8
17 7 (0.70%) Scala
Qualifications
1 173 (17.23%) Degree
2 32 (3.19%) Computer Science Degree
3 14 (1.39%) Master's Degree
3 14 (1.39%) PhD
3 14 (1.39%) PMI Certification
3 14 (1.39%) PMP
4 13 (1.29%) VMware Certified Professional (VCP)
5 11 (1.10%) Cisco Certification
5 11 (1.10%) Security Cleared
6 7 (0.70%) APMP
7 6 (0.60%) CCNA
7 6 (0.60%) CCNP
8 5 (0.50%) ACCA
8 5 (0.50%) CIMA
8 5 (0.50%) MCSE
8 5 (0.50%) Microsoft Certification
8 5 (0.50%) SC Cleared
8 5 (0.50%) TOGAF Certification
9 4 (0.40%) ITIL Certification
10 3 (0.30%) PRINCE2 Certification
Quality Assurance & Compliance
1 66 (6.57%) QA
2 7 (0.70%) Data Quality
2 7 (0.70%) SLA
3 6 (0.60%) GDPR
4 5 (0.50%) Dodd-Frank
4 5 (0.50%) EMIR
4 5 (0.50%) MiFID
4 5 (0.50%) PMO
5 3 (0.30%) P3O
6 2 (0.20%) Actionable Recommendations
6 2 (0.20%) ISO/IEC 27001
6 2 (0.20%) WCAG
System Software
1 41 (4.08%) Docker
2 25 (2.49%) Active Directory
3 18 (1.79%) VMware Infrastructure
4 10 (1.00%) Hyper-V
4 10 (1.00%) vSphere
5 4 (0.40%) XenApp
6 3 (0.30%) Virtual Servers
7 2 (0.20%) Virtual Machines
7 2 (0.20%) VMware ESXi
Systems Management
1 42 (4.18%) Kubernetes
2 24 (2.39%) Terraform
3 20 (1.99%) Ansible
4 12 (1.20%) Puppet
5 9 (0.90%) Single Sign-On
6 7 (0.70%) Consul
7 5 (0.50%) Prometheus
8 3 (0.30%) Grafana
8 3 (0.30%) Jamf Pro
8 3 (0.30%) PowerCLI
8 3 (0.30%) SCCM
8 3 (0.30%) ZABBIX
9 2 (0.20%) Graphite
9 2 (0.20%) HP Quality Center
9 2 (0.20%) Opscode Chef
9 2 (0.20%) vCenter Server
9 2 (0.20%) vRealize
10 1 (0.100%) Fluentd
10 1 (0.100%) Host Intrusion Detection System
10 1 (0.100%) Packer
Vendors
1 179 (17.83%) Microsoft
2 94 (9.36%) Google
3 51 (5.08%) Oracle
4 37 (3.69%) Facebook
4 37 (3.69%) Salesforce.com
5 35 (3.49%) Adobe
5 35 (3.49%) VMware
6 29 (2.89%) Tableau
7 27 (2.69%) YouTube
8 19 (1.89%) Atlassian
9 15 (1.49%) Sitecore
10 11 (1.10%) Informatica
11 10 (1.00%) Cisco
11 10 (1.00%) HP
11 10 (1.00%) MuleSoft
12 9 (0.90%) DoubleClick
12 9 (0.90%) Salesforce Marketing Cloud
12 9 (0.90%) Twitter
13 8 (0.80%) Apple
13 8 (0.80%) Cognizant