Period
to 12 August 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 12 August 2020 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
12 Aug 2020
Same period 2019 Same period 2018
Rank 240 198 102
Rank change year-on-year -42 -96 +94
Permanent jobs citing Advertising 349 994 2,204
As % of all permanent jobs advertised in London 1.33% 1.76% 3.18%
As % of the General category 2.75% 3.66% 6.31%
Number of salaries quoted 340 876 2,059
Median annual salary £65,000 £60,000 £57,500
Median salary % change year-on-year +8.33% +4.35% +4.55%
10th Percentile £42,500 £35,875 £32,500
90th Percentile £95,000 £95,000 £86,250
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +16.67%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 12,670 27,156 34,956
As % of all permanent IT jobs advertised in London 48.46% 48.19% 50.41%
Number of salaries quoted 10,122 21,496 26,999
Median annual salary £70,000 £65,000 £62,500
Median salary % change year-on-year +7.69% +4.00% +4.17%
10th Percentile £41,250 £36,250 £35,000
90th Percentile £115,000 £101,250 £96,250
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +5.00%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

3-month moving average salary quoted in jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

Salary distribution for jobs citing Advertising in London over the 6 months to 12 August 2020.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 12 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -9 119 £70,000 +12.00% 19
East London +36 14 £72,500 +132.00% 2
West London +59 12 £57,500 -16.36%
South London +27 3 £57,500 - 1
Advertising
England

For the 6 months to 12 August 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 108 (30.95%) Agile Software Development
2 100 (28.65%) Python
3 92 (26.36%) Marketing
4 81 (23.21%) JavaScript
5 78 (22.35%) AWS
6 77 (22.06%) SQL
7 76 (21.78%) Azure
8 64 (18.34%) Java
9 61 (17.48%) Finance
10 59 (16.91%) Microsoft
11 54 (15.47%) Analytics
12 45 (12.89%) DevOps
13 43 (12.32%) C#
14 42 (12.03%) Degree
15 41 (11.75%) .NET
15 41 (11.75%) TDD
16 40 (11.46%) BDD
16 40 (11.46%) React
17 39 (11.17%) Node.js
18 38 (10.89%) AngularJS
19 36 (10.32%) SQL Server
20 35 (10.03%) Microservices
21 34 (9.74%) Git (software)
22 32 (9.17%) MongoDB
22 32 (9.17%) SaaS
22 32 (9.17%) Docker
23 31 (8.88%) Greenfield Project
23 31 (8.88%) MVC
24 30 (8.60%) Computer Science
25 29 (8.31%) Kanban

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (6.30%) Elasticsearch
2 10 (2.87%) Apache Spark
2 10 (2.87%) CMS
3 8 (2.29%) SharePoint
4 7 (2.01%) Sitecore CMS
5 6 (1.72%) Apache
6 4 (1.15%) Umbraco
7 3 (0.86%) Confluence
7 3 (0.86%) WordPress
8 2 (0.57%) Apache Airflow
8 2 (0.57%) Exchange Server 2010
8 2 (0.57%) MS Exchange
8 2 (0.57%) Tomcat
9 1 (0.29%) Drupal
9 1 (0.29%) SAS
9 1 (0.29%) Skype for Business
Applications
1 13 (3.72%) Microsoft Office
2 11 (3.15%) Photoshop
3 8 (2.29%) Microsoft Excel
3 8 (2.29%) Microsoft PowerPoint
4 5 (1.43%) Adobe Premiere
4 5 (1.43%) InVision
4 5 (1.43%) Sketch
5 4 (1.15%) Adobe After Effects
5 4 (1.15%) Adobe Illustrator
6 3 (0.86%) CINEMA 4D
7 2 (0.57%) EViews
7 2 (0.57%) InDesign
7 2 (0.57%) Stata
8 1 (0.29%) Figma
8 1 (0.29%) Flinto
8 1 (0.29%) Maya
8 1 (0.29%) Microsoft Project
Business Applications
1 4 (1.15%) Dynamics CRM
1 4 (1.15%) NetSuite
2 1 (0.29%) Eloqua
2 1 (0.29%) Payment Gateway
2 1 (0.29%) Relativity
2 1 (0.29%) SAP ERP
2 1 (0.29%) SAP Hybris
2 1 (0.29%) Social Studio
2 1 (0.29%) Veritas eDiscovery
Cloud Services
1 78 (22.35%) AWS
2 76 (21.78%) Azure
3 32 (9.17%) SaaS
4 27 (7.74%) GCP
5 17 (4.87%) Office 365
6 16 (4.58%) Google Analytics
7 15 (4.30%) Power Platform
8 11 (3.15%) Serverless
9 10 (2.87%) IaaS
10 8 (2.29%) AdWords
10 8 (2.29%) Amazon EC2
11 7 (2.01%) Azure Active Directory
12 6 (1.72%) PaaS
13 5 (1.43%) AWS Lambda
14 4 (1.15%) Cloud Computing
15 3 (0.86%) Amazon CloudWatch
15 3 (0.86%) Amazon S3
15 3 (0.86%) BlueKai
15 3 (0.86%) OneDrive
16 2 (0.57%) Mimecast
Communications & Networking
1 13 (3.72%) TCP/IP
2 10 (2.87%) DNS
3 9 (2.58%) HTTP
4 7 (2.01%) SSH
5 5 (1.43%) Internet
6 4 (1.15%) DHCP
6 4 (1.15%) RSVP
7 3 (0.86%) VPN
7 3 (0.86%) WebEx
8 2 (0.57%) Firewall
8 2 (0.57%) SMTP
8 2 (0.57%) WAN
9 1 (0.29%) FTP
9 1 (0.29%) LAN
9 1 (0.29%) MPLS
9 1 (0.29%) Network Security
9 1 (0.29%) Skype
9 1 (0.29%) SSL
9 1 (0.29%) VoIP
Database & Business Intelligence
1 36 (10.32%) SQL Server
2 32 (9.17%) MongoDB
3 28 (8.02%) Big Data
4 26 (7.45%) SQL Server 2019
5 25 (7.16%) Data Warehouse
6 16 (4.58%) BigQuery
7 15 (4.30%) NoSQL
7 15 (4.30%) Power BI
8 14 (4.01%) Relational Database
9 11 (3.15%) Hadoop
9 11 (3.15%) MySQL
10 10 (2.87%) Amazon Redshift
11 9 (2.58%) Amazon RDS
11 9 (2.58%) Apache Cassandra
11 9 (2.58%) Looker
11 9 (2.58%) Snowflake Schema
12 7 (2.01%) PostgreSQL
13 6 (1.72%) Data Lake
14 4 (1.15%) RDBMS
15 3 (0.86%) Data Mining
Development Applications
1 34 (9.74%) Git (software)
2 12 (3.44%) JIRA
3 7 (2.01%) Cypress.io
3 7 (2.01%) Selenium
4 5 (1.43%) Jenkins
5 3 (0.86%) Octopus Deploy
5 3 (0.86%) TeamCity
6 2 (0.57%) GitLab
6 2 (0.57%) Jasmine
6 2 (0.57%) Postman
6 2 (0.57%) Subversion
6 2 (0.57%) webpack
7 1 (0.29%) Bitbucket
7 1 (0.29%) Cucumber
7 1 (0.29%) Grunt
7 1 (0.29%) gulp
7 1 (0.29%) Karma Test Runner
7 1 (0.29%) Mocha
7 1 (0.29%) Mockito
7 1 (0.29%) PHPUnit
General
1 92 (26.36%) Marketing
2 61 (17.48%) Finance
3 18 (5.16%) Retail
4 15 (4.30%) Publishing
5 12 (3.44%) Banking
6 7 (2.01%) Law
7 6 (1.72%) Games
8 4 (1.15%) Back Office
8 4 (1.15%) Investment Banking
8 4 (1.15%) Legal
8 4 (1.15%) Pharmaceutical
9 3 (0.86%) Brand Awareness
10 2 (0.57%) Financial Institution
10 2 (0.57%) Front Office
10 2 (0.57%) Multimedia
11 1 (0.29%) Billing
11 1 (0.29%) French Language
11 1 (0.29%) Polish Language
11 1 (0.29%) Public Sector
Job Titles
1 100 (28.65%) Developer
2 39 (11.17%) Analyst
3 32 (9.17%) .NET Developer
4 27 (7.74%) Senior Developer
5 25 (7.16%) Data Engineer
6 17 (4.87%) DevOps Engineer
6 17 (4.87%) Java Developer
7 15 (4.30%) Designer
7 15 (4.30%) Lead Developer
8 14 (4.01%) Architect
8 14 (4.01%) Python Developer
9 13 (3.72%) Front End Developer (Client-Side Developer)
9 13 (3.72%) Project Manager
10 12 (3.44%) Cloud Engineer
10 12 (3.44%) Senior Front-End Developer
11 11 (3.15%) Marketing Manager
12 10 (2.87%) Consultant
12 10 (2.87%) Data Scientist
12 10 (2.87%) Python Engineer
13 7 (2.01%) Senior Data Engineer
Libraries, Frameworks & Software Standards
1 41 (11.75%) .NET
2 40 (11.46%) React
3 39 (11.17%) Node.js
4 38 (10.89%) AngularJS
5 29 (8.31%) ASP.NET
6 27 (7.74%) ASP.NET MVC
7 26 (7.45%) .NET Core
8 24 (6.88%) HTML
8 24 (6.88%) Vue.js
9 23 (6.59%) CSS
10 20 (5.73%) Kafka
11 19 (5.44%) .NET Framework
11 19 (5.44%) ASP.NET Web API
12 17 (4.87%) Entity Framework
13 16 (4.58%) REST
14 14 (4.01%) Hibernate
14 14 (4.01%) Spring
15 13 (3.72%) HTML5
16 11 (3.15%) CSS3
17 10 (2.87%) Redux
Miscellaneous
1 31 (8.88%) Greenfield Project
2 27 (7.74%) Analytical Skills
3 26 (7.45%) User Experience
4 15 (4.30%) Social Media
5 8 (2.29%) Algorithms
5 8 (2.29%) Digital Media
5 8 (2.29%) Market Risk
6 7 (2.01%) Foreign Exchange (FX)
7 6 (1.72%) Derivative
7 6 (1.72%) Equities
7 6 (1.72%) Exotic Derivative
7 6 (1.72%) Linux Command Line
7 6 (1.72%) Self-Motivation
8 5 (1.43%) Data Structures
8 5 (1.43%) Enterprise Software
8 5 (1.43%) Marketing Technology
8 5 (1.43%) Mobile App
9 4 (1.15%) Credit Risk
10 3 (0.86%) Motion Graphics
10 3 (0.86%) Over-the-Top Content
Operating Systems
1 24 (6.88%) Windows
2 19 (5.44%) Linux
3 6 (1.72%) CentOS
4 5 (1.43%) Windows 10
5 4 (1.15%) Windows Server
6 3 (0.86%) Unix
7 1 (0.29%) Android
7 1 (0.29%) Apple iOS
7 1 (0.29%) Mac OS
7 1 (0.29%) Windows Server 2012
7 1 (0.29%) Windows Server 2016
Processes & Methodologies
1 108 (30.95%) Agile Software Development
2 54 (15.47%) Analytics
3 45 (12.89%) DevOps
4 41 (11.75%) TDD
5 40 (11.46%) BDD
6 35 (10.03%) Microservices
7 31 (8.88%) MVC
8 30 (8.60%) Computer Science
9 29 (8.31%) Kanban
10 28 (8.02%) Business Intelligence
10 28 (8.02%) Stakeholder Management
11 26 (7.45%) B2B
11 26 (7.45%) OO
11 26 (7.45%) Scrum
11 26 (7.45%) Web Application Development
12 23 (6.59%) Data Science
13 22 (6.30%) Fintech
14 21 (6.02%) ETL
14 21 (6.02%) Project Management
15 20 (5.73%) Machine Learning
Programming Languages
1 100 (28.65%) Python
2 81 (23.21%) JavaScript
3 77 (22.06%) SQL
4 64 (18.34%) Java
5 43 (12.32%) C#
6 27 (7.74%) TypeScript
7 20 (5.73%) C++
8 17 (4.87%) R
9 13 (3.72%) Scala
10 11 (3.15%) Bash Shell
11 10 (2.87%) PHP
12 8 (2.29%) PowerShell
12 8 (2.29%) Ruby
13 7 (2.01%) Go
14 4 (1.15%) Java 8
14 4 (1.15%) VBA
15 3 (0.86%) Clojure
15 3 (0.86%) MATLAB
16 2 (0.57%) Kotlin
16 2 (0.57%) T-SQL
Qualifications
1 42 (12.03%) Degree
2 11 (3.15%) PhD
3 10 (2.87%) Master's Degree
4 7 (2.01%) Computer Science Degree
5 4 (1.15%) A+ Certification
6 3 (0.86%) CISSP
6 3 (0.86%) Numerate Degree
7 2 (0.57%) AWS Certification
7 2 (0.57%) CISM
7 2 (0.57%) DBS Check
7 2 (0.57%) PMP
7 2 (0.57%) Security Cleared
8 1 (0.29%) CHFI
8 1 (0.29%) Cisco Certification
8 1 (0.29%) DV Cleared
8 1 (0.29%) GIAC
8 1 (0.29%) Microsoft Certification
8 1 (0.29%) PMI Certification
8 1 (0.29%) SC Cleared
8 1 (0.29%) TOGAF Certification
Quality Assurance & Compliance
1 18 (5.16%) QA
2 9 (2.58%) SLA
3 7 (2.01%) GDPR
4 6 (1.72%) Dodd-Frank
4 6 (1.72%) EMIR
4 6 (1.72%) MiFID
5 3 (0.86%) NIST
6 2 (0.57%) Cyber Essentials
6 2 (0.57%) Cyber Essentials PLUS
6 2 (0.57%) Data Quality
6 2 (0.57%) ISO/IEC 27001
7 1 (0.29%) 21 CFR Part 11
7 1 (0.29%) GxP
7 1 (0.29%) PMO
7 1 (0.29%) PSD2
System Software
1 32 (9.17%) Docker
2 18 (5.16%) Active Directory
3 11 (3.15%) VMware Infrastructure
4 8 (2.29%) Hyper-V
5 3 (0.86%) vSphere
6 2 (0.57%) Virtual Machines
6 2 (0.57%) VMware ESXi
6 2 (0.57%) XenApp
6 2 (0.57%) XenDesktop
7 1 (0.29%) Apache ZooKeeper
7 1 (0.29%) Virtual Desktop
Systems Management
1 27 (7.74%) Kubernetes
2 21 (6.02%) Terraform
3 12 (3.44%) Ansible
4 8 (2.29%) Puppet
5 2 (0.57%) EMC NetWorker
5 2 (0.57%) NetVault Backup
5 2 (0.57%) SCCM
5 2 (0.57%) vCenter Server
6 1 (0.29%) Cisco CUCM
6 1 (0.29%) EnCase
6 1 (0.29%) FTK
6 1 (0.29%) Opscode Chef
6 1 (0.29%) Prometheus
6 1 (0.29%) Single Sign-On
Vendors
1 59 (16.91%) Microsoft
2 27 (7.74%) Google
3 19 (5.44%) Tableau
4 14 (4.01%) Adobe
5 13 (3.72%) VMware
6 12 (3.44%) Salesforce.com
7 8 (2.29%) DoubleClick
8 7 (2.01%) Facebook
8 7 (2.01%) Oracle
8 7 (2.01%) Sitecore
9 6 (1.72%) LogicMonitor
10 5 (1.43%) Marketo
11 4 (1.15%) Ariba
11 4 (1.15%) Citrix
11 4 (1.15%) SAP
11 4 (1.15%) Sun
12 3 (0.86%) iManage
12 3 (0.86%) Workday
12 3 (0.86%) YouTube
13 2 (0.57%) Pardot