Period
to 23 July 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 23 July 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
23 Jul 2021
Same period 2020 Same period 2019
Rank 178 255 201
Rank change year-on-year +77 -54 -98
Permanent jobs citing Advertising 950 382 1,053
As % of all permanent jobs advertised in London 2.11% 1.29% 1.83%
As % of the General category 3.42% 2.13% 2.95%
Number of salaries quoted 422 354 864
10th Percentile £37,500 £41,250 £35,475
25th Percentile £48,750 £48,938 £45,000
Median annual salary (50th Percentile) £60,500 £62,500 £60,000
Median % change year-on-year -3.20% +4.17% +7.14%
75th Percentile £81,250 £77,500 £82,500
90th Percentile £96,250 £90,000 £100,000
England median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% +10.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 27,794 17,928 35,735
As % of all permanent IT jobs advertised in London 61.81% 60.41% 62.04%
Number of salaries quoted 17,712 14,381 28,466
10th Percentile £41,250 £38,500 £34,000
25th Percentile £52,500 £50,000 £46,250
Median annual salary (50th Percentile) £70,000 £69,250 £65,000
Median % change year-on-year +1.08% +6.54% +8.33%
75th Percentile £90,000 £87,500 £82,500
90th Percentile £110,000 £110,000 £100,000
England median annual salary £57,500 £55,138 £52,500
% change year-on-year +4.28% +5.02% +5.00%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

3-month moving average salary quoted in jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

Salary distribution for jobs citing Advertising in London over the 6 months to 23 July 2021.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 23 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London 0 126 £70,000 - 42
West London +7 49 £55,000 -9.09% 3
South London +6 14 £32,500 -35.00%
East London -11 1 £60,000 -17.24% 10
Advertising
England

For the 6 months to 23 July 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 332 (34.95%) Agile Software Development
2 292 (30.74%) Marketing
3 213 (22.42%) SQL
4 207 (21.79%) Python
5 204 (21.47%) AWS
6 203 (21.37%) Social Skills
7 183 (19.26%) JavaScript
8 152 (16.00%) Analytics
9 149 (15.68%) Google
10 147 (15.47%) Finance
11 142 (14.95%) Azure
12 128 (13.47%) Analytical Skills
12 128 (13.47%) Java
13 125 (13.16%) Problem-Solving
14 121 (12.74%) HTML
15 118 (12.42%) Degree
16 117 (12.32%) Microsoft
17 106 (11.16%) GCP
18 104 (10.95%) Docker
19 99 (10.42%) DevOps
20 96 (10.11%) Mentoring
21 95 (10.00%) Microservices
22 93 (9.79%) Software Engineering
23 92 (9.68%) TDD
23 92 (9.68%) Kubernetes
24 91 (9.58%) CSS
25 82 (8.63%) Terraform
25 82 (8.63%) Node.js
26 81 (8.53%) REST
27 80 (8.42%) Business Intelligence

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (2.53%) Apache Spark
2 21 (2.21%) CMS
3 14 (1.47%) SharePoint
4 13 (1.37%) Apache Airflow
5 12 (1.26%) Apache Pig
6 11 (1.16%) Elasticsearch
7 10 (1.05%) Luigi
7 10 (1.05%) SAS
8 9 (0.95%) WordPress
9 2 (0.21%) Confluence
9 2 (0.21%) Drupal
9 2 (0.21%) OpenStack
9 2 (0.21%) Sitecore CMS
9 2 (0.21%) Tomcat
9 2 (0.21%) Umbraco
10 1 (0.11%) Adobe Experience Manager
10 1 (0.11%) Apache
10 1 (0.11%) Headless CMS
10 1 (0.11%) Jetty
10 1 (0.11%) MS Exchange
Applications
1 41 (4.32%) Microsoft Excel
2 35 (3.68%) Photoshop
3 25 (2.63%) Microsoft Office
4 24 (2.53%) Adobe Premiere
5 13 (1.37%) Adobe After Effects
6 11 (1.16%) Adobe Illustrator
6 11 (1.16%) Microsoft PowerPoint
7 10 (1.05%) Adobe Creative Suite
7 10 (1.05%) Sketch
7 10 (1.05%) SPSS
8 9 (0.95%) InDesign
9 6 (0.63%) InVision
10 5 (0.53%) Acrobat
10 5 (0.53%) UserZoom
11 4 (0.42%) Chatbot
11 4 (0.42%) Microsoft Project
12 2 (0.21%) Adobe XD
12 2 (0.21%) MS Visio
12 2 (0.21%) Spreadsheet
13 1 (0.11%) Figma
Business Applications
1 5 (0.53%) Dynamics CRM
1 5 (0.53%) FINCAD Analytics
2 4 (0.42%) NetSuite
3 2 (0.21%) Academy Revenues and Benefits
3 2 (0.21%) BambooHR
4 1 (0.11%) Elite 3E
4 1 (0.11%) Magento
Cloud Services
1 204 (21.47%) AWS
2 142 (14.95%) Azure
3 106 (11.16%) GCP
4 56 (5.89%) Power Platform
5 46 (4.84%) SaaS
6 33 (3.47%) Datadog
7 32 (3.37%) Snowflake
8 31 (3.26%) Google Analytics
9 26 (2.74%) Adobe Creative Cloud
10 23 (2.42%) GitHub
11 22 (2.32%) Microsoft 365
12 18 (1.89%) Google Ads
13 17 (1.79%) Amazon SQS
14 13 (1.37%) Amazon EC2
14 13 (1.37%) npm
15 12 (1.26%) Azure Active Directory
15 12 (1.26%) IaaS
15 12 (1.26%) PaaS
16 10 (1.05%) Amazon Kinesis
16 10 (1.05%) Amazon S3
Communications & Networking
1 21 (2.21%) Internet
2 19 (2.00%) HTTP
3 16 (1.68%) Broadband
4 9 (0.95%) DAB
5 6 (0.63%) DNS
5 6 (0.63%) VPN
6 5 (0.53%) DHCP
6 5 (0.53%) Intranet
6 5 (0.53%) TCP/IP
7 4 (0.42%) 5G
7 4 (0.42%) Firewall
7 4 (0.42%) Wi-Fi
8 3 (0.32%) Remote Desktop
8 3 (0.32%) SMS
8 3 (0.32%) WAN
9 2 (0.21%) LAN
9 2 (0.21%) SAN
9 2 (0.21%) SSH
10 1 (0.11%) MPLS
10 1 (0.11%) Network Security
Database & Business Intelligence
1 79 (8.32%) Relational Database
2 73 (7.68%) Tableau
3 66 (6.95%) SQL Server
4 59 (6.21%) MongoDB
5 55 (5.79%) Power BI
6 48 (5.05%) Big Data
7 38 (4.00%) PostgreSQL
8 35 (3.68%) Data Warehouse
9 29 (3.05%) Apache Cassandra
10 28 (2.95%) BigQuery
11 27 (2.84%) SQL Server 2019
12 24 (2.53%) MySQL
13 23 (2.42%) Amazon Redshift
13 23 (2.42%) Hadoop
14 22 (2.32%) SQL Server Reporting Services
15 20 (2.11%) Data Mining
15 20 (2.11%) NoSQL
16 19 (2.00%) Redis
17 18 (1.89%) Amazon DynamoDB
18 17 (1.79%) Amazon RDS
Development Applications
1 67 (7.05%) Git (software)
2 59 (6.21%) JIRA
3 18 (1.89%) Cucumber
3 18 (1.89%) Jenkins
3 18 (1.89%) Selenium
4 17 (1.79%) GitLab
5 16 (1.68%) CircleCI
6 14 (1.47%) Bugzilla
7 13 (1.37%) TeamCity
8 11 (1.16%) Bitbucket
9 10 (1.05%) Cypress.io
9 10 (1.05%) REST Assured
9 10 (1.05%) Visual Studio
10 9 (0.95%) Bitbucket Server
10 9 (0.95%) Octopus Deploy
10 9 (0.95%) Spock
10 9 (0.95%) webpack
11 8 (0.84%) SoapUI
11 8 (0.84%) Team Foundation Server
12 6 (0.63%) Grunt
General
1 292 (30.74%) Marketing
2 203 (21.37%) Social Skills
3 147 (15.47%) Finance
4 128 (13.47%) Analytical Skills
5 53 (5.58%) Retail
6 49 (5.16%) Games
7 27 (2.84%) Organisational Skills
8 24 (2.53%) Legal
9 23 (2.42%) Inclusion and Diversity
10 18 (1.89%) Law
10 18 (1.89%) Presentation Skills
11 17 (1.79%) Banking
11 17 (1.79%) French Language
12 15 (1.58%) Automotive
13 12 (1.26%) Brand Awareness
14 9 (0.95%) Pharmaceutical
15 8 (0.84%) Publishing
16 7 (0.74%) Italian Language
16 7 (0.74%) Multimedia
16 7 (0.74%) Spanish Language
Job Titles
1 265 (27.89%) Developer
2 98 (10.32%) Analyst
3 53 (5.58%) Architect
4 45 (4.74%) Senior Developer
5 36 (3.79%) Solutions Architect
6 34 (3.58%) Java Developer
7 33 (3.47%) Front End Developer (Client-Side Developer)
7 33 (3.47%) Project Manager
8 29 (3.05%) Data Engineer
9 28 (2.95%) .NET Developer
10 27 (2.84%) Data Analyst
10 27 (2.84%) Software Engineer
11 26 (2.74%) Business Analyst
11 26 (2.74%) JavaScript Developer
12 24 (2.53%) Full Stack Developer
12 24 (2.53%) Senior Software Engineer
13 19 (2.00%) Senior Analyst
14 18 (1.89%) Python Developer
15 17 (1.79%) Junior
16 16 (1.68%) AWS Engineer
Libraries, Frameworks & Software Standards
1 121 (12.74%) HTML
2 91 (9.58%) CSS
3 82 (8.63%) Node.js
4 81 (8.53%) REST
5 75 (7.89%) OLE
6 74 (7.79%) React
7 67 (7.05%) .NET
7 67 (7.05%) RESTful
8 64 (6.74%) Kafka
9 58 (6.11%) AngularJS
10 52 (5.47%) HTML5
11 47 (4.95%) GraphQL
11 47 (4.95%) Web Services
12 37 (3.89%) CSS3
13 35 (3.68%) Django
14 33 (3.47%) Vue.js
15 32 (3.37%) Redux
15 32 (3.37%) Spring
16 31 (3.26%) Spring Boot
17 28 (2.95%) ASP.NET
Miscellaneous
1 66 (6.95%) Social Media
2 49 (5.16%) User Experience
3 47 (4.95%) Digital Media
4 38 (4.00%) Data Structures
5 35 (3.68%) Algorithms
6 31 (3.26%) Cloud Native
7 27 (2.84%) Marketing Technology
8 26 (2.74%) Blog
8 26 (2.74%) Greenfield Project
9 20 (2.11%) Derivative
9 20 (2.11%) Virtual Team
10 18 (1.89%) Podcast
11 15 (1.58%) Mobile App
12 14 (1.47%) Analytical Mindset
13 12 (1.26%) Driving Licence
14 11 (1.16%) Foreign Exchange (FX)
14 11 (1.16%) Motion Graphics
15 10 (1.05%) Enterprise Software
15 10 (1.05%) Graphic Design
15 10 (1.05%) Self-Motivation
Operating Systems
1 68 (7.16%) Linux
2 44 (4.63%) Windows
3 33 (3.47%) Android
4 29 (3.05%) Unix
5 26 (2.74%) Apple iOS
6 8 (0.84%) Windows 10
6 8 (0.84%) Windows Server
7 7 (0.74%) Mac OS
8 4 (0.42%) Ubuntu
9 3 (0.32%) Windows 7
9 3 (0.32%) Windows Server 2012
10 2 (0.21%) CentOS
11 1 (0.11%) Debian
11 1 (0.11%) Mac OS X
11 1 (0.11%) Windows Server 2016
11 1 (0.11%) Windows Server 2019
Processes & Methodologies
1 332 (34.95%) Agile Software Development
2 152 (16.00%) Analytics
3 125 (13.16%) Problem-Solving
4 99 (10.42%) DevOps
5 96 (10.11%) Mentoring
6 95 (10.00%) Microservices
7 93 (9.79%) Software Engineering
8 92 (9.68%) TDD
9 80 (8.42%) Business Intelligence
10 78 (8.21%) SDLC
11 70 (7.37%) Machine Learning
12 68 (7.16%) OO
13 66 (6.95%) Test Automation
14 63 (6.63%) Project Management
15 62 (6.53%) Front End Development
16 61 (6.42%) Digital Marketing
17 57 (6.00%) Data Analysis
17 57 (6.00%) Stakeholder Management
18 51 (5.37%) Continuous Integration
18 51 (5.37%) ETL
Programming Languages
1 213 (22.42%) SQL
2 207 (21.79%) Python
3 183 (19.26%) JavaScript
4 128 (13.47%) Java
5 69 (7.26%) C#
6 67 (7.05%) TypeScript
7 51 (5.37%) R
8 38 (4.00%) Go
9 37 (3.89%) C++
10 36 (3.79%) Java 8
11 24 (2.53%) PHP
12 23 (2.42%) Kotlin
12 23 (2.42%) Ruby
13 22 (2.32%) Elixir
14 14 (1.47%) ES6
14 14 (1.47%) T-SQL
15 13 (1.37%) Java 11
15 13 (1.37%) Scala
16 12 (1.26%) C
16 12 (1.26%) Rust
Qualifications
1 118 (12.42%) Degree
2 26 (2.74%) Master's Degree
3 15 (1.58%) Computer Science Degree
4 8 (0.84%) PhD
5 7 (0.74%) TOGAF Certification
6 5 (0.53%) Microsoft Certification
7 4 (0.42%) CISM
7 4 (0.42%) CISSP
7 4 (0.42%) MCSE
8 3 (0.32%) ISEB
9 2 (0.21%) CBAP
9 2 (0.21%) CCNP
9 2 (0.21%) CEH
9 2 (0.21%) CISA
9 2 (0.21%) Cisco Certification
9 2 (0.21%) Numerate Degree
10 1 (0.11%) CCIE
10 1 (0.11%) JNCIP
10 1 (0.11%) MCDST
10 1 (0.11%) PMI Certification
Quality Assurance & Compliance
1 54 (5.68%) QA
2 34 (3.58%) Data Quality
3 17 (1.79%) GDPR
4 6 (0.63%) ISO/IEC 27001
5 5 (0.53%) Dodd-Frank
5 5 (0.53%) EMIR
5 5 (0.53%) MiFID
6 3 (0.32%) NIST
7 1 (0.11%) Accessibility
7 1 (0.11%) COBIT
7 1 (0.11%) WCAG
System Software
1 104 (10.95%) Docker
2 33 (3.47%) Active Directory
3 5 (0.53%) VMware Infrastructure
4 3 (0.32%) HDFS
4 3 (0.32%) Hyper-V
5 2 (0.21%) Apache Flume
6 1 (0.11%) Firmware
6 1 (0.11%) Microsoft App-V
6 1 (0.11%) NFS
6 1 (0.11%) StorNext
6 1 (0.11%) VMware NSX
6 1 (0.11%) vSphere
6 1 (0.11%) Xsan
Systems Management
1 92 (9.68%) Kubernetes
2 82 (8.63%) Terraform
3 16 (1.68%) SCCM
4 12 (1.26%) Grafana
4 12 (1.26%) Prometheus
5 10 (1.05%) Ansible
6 9 (0.95%) Opscode Chef
7 6 (0.63%) Jamf Pro
8 5 (0.53%) Puppet
9 4 (0.42%) Microsoft Intune
10 3 (0.32%) Single Sign-On
11 2 (0.21%) EMC NetWorker
11 2 (0.21%) Nessus
11 2 (0.21%) WSUS
12 1 (0.11%) MOM
Vendors
1 149 (15.68%) Google
2 117 (12.32%) Microsoft
3 72 (7.58%) Facebook
4 59 (6.21%) Adobe
5 33 (3.47%) Snapchat
6 32 (3.37%) Instagram
7 28 (2.95%) Twitter
8 22 (2.32%) YouTube
9 21 (2.21%) DoubleClick
10 20 (2.11%) Oracle
10 20 (2.11%) Salesforce.com
11 18 (1.89%) PagerDuty
12 16 (1.68%) Alteryx
12 16 (1.68%) Apple
13 13 (1.37%) Avid
14 11 (1.16%) Okta
15 9 (0.95%) IBM
16 7 (0.74%) New Relic
16 7 (0.74%) VMware
16 7 (0.74%) Wrike