Period
to 19 November 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 19 November 2019 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
19 Nov 2019
Same period 2018 Same period 2017
Rank 222 124 149
Rank change year-on-year -98 +25 +4
Permanent jobs citing Advertising 856 1,807 1,766
As % of all permanent IT jobs advertised in London 1.57% 2.70% 2.36%
As % of the General category 3.25% 5.41% 4.28%
Number of salaries quoted 778 1,530 1,527
London median annual salary £60,000 £57,500 £55,000
Median salary % change year-on-year +4.35% +4.55% +4.76%
10th Percentile £35,000 £32,500 £30,250
90th Percentile £93,750 £86,250 £78,750
England median annual salary £55,000 £52,500 £45,000
% change year-on-year +4.76% +16.67% -5.26%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 26,363 33,391 41,269
As % of all permanent IT jobs advertised in London 48.29% 49.87% 55.22%
Number of salaries quoted 20,793 26,417 29,037
London median annual salary £65,000 £62,500 £60,000
Median salary % change year-on-year +4.00% +4.17% -
10th Percentile £36,250 £35,000 £35,000
90th Percentile £105,000 £97,500 £93,750
England median annual salary £55,000 £55,000 £51,500
% change year-on-year - +6.80% +3.00%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

The salary distribution of IT jobs citing Advertising in London over the 6 months to 19 November 2019.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 19 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -59 308 £62,500 +5.93% 26
South London +8 22 £58,750 +23.68% 1
West London -6 12 £61,250 +16.67% 18
East London +13 7 £53,500 -24.91% 7
North London -2 6 £30,000 -14.29% 1
Advertising
England

For the 6 months to 19 November 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 271 (31.66%) Agile Software Development
2 245 (28.62%) JavaScript
3 198 (23.13%) Marketing
4 193 (22.55%) HTML
5 180 (21.03%) CSS
6 170 (19.86%) Finance
7 150 (17.52%) SQL
8 143 (16.71%) Java
9 141 (16.47%) Microsoft
10 138 (16.12%) Degree
11 130 (15.19%) AWS
12 128 (14.95%) Python
13 125 (14.60%) AngularJS
14 120 (14.02%) Google
15 119 (13.90%) Azure
16 116 (13.55%) Analytics
17 112 (13.08%) SQL Server
18 106 (12.38%) .NET
19 104 (12.15%) C#
20 102 (11.92%) Scrum
20 102 (11.92%) Analytical Skills
21 88 (10.28%) Problem-Solving
22 86 (10.05%) Project Management
23 84 (9.81%) Git (software)
24 80 (9.35%) TDD
25 79 (9.23%) User Experience
26 78 (9.11%) React
27 74 (8.64%) MVC
27 74 (8.64%) ASP.NET
27 74 (8.64%) Fintech

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (4.09%) CMS
2 26 (3.04%) Apache Spark
2 26 (3.04%) Confluence
3 11 (1.29%) Sitecore CMS
4 9 (1.05%) Apache
4 9 (1.05%) Apache Airflow
4 9 (1.05%) Drupal
4 9 (1.05%) EPiServer
4 9 (1.05%) WordPress
5 8 (0.93%) Elasticsearch
5 8 (0.93%) SharePoint
6 7 (0.82%) OpenStack
7 6 (0.70%) Tomcat
7 6 (0.70%) Umbraco
8 4 (0.47%) Apache TomEE
8 4 (0.47%) JBoss
8 4 (0.47%) Jupyter
8 4 (0.47%) SAS
8 4 (0.47%) WebSphere
9 3 (0.35%) IIS
Applications
1 53 (6.19%) Microsoft Excel
2 19 (2.22%) Microsoft PowerPoint
3 18 (2.10%) Adobe Illustrator
4 16 (1.87%) Photoshop
5 15 (1.75%) Microsoft Office
6 11 (1.29%) InDesign
6 11 (1.29%) OmniGraffle
7 6 (0.70%) MS Visio
8 5 (0.58%) Spreadsheet
9 4 (0.47%) Adobe After Effects
9 4 (0.47%) Adobe Creative Suite
9 4 (0.47%) Gliffy
9 4 (0.47%) Sketch
10 3 (0.35%) Adobe Premiere
11 2 (0.23%) InVision
11 2 (0.23%) Microsoft Project
12 1 (0.12%) 3ds Max
12 1 (0.12%) AutoCAD
12 1 (0.12%) Final Cut Pro
12 1 (0.12%) Mingle
Business Applications
1 7 (0.82%) Dynamics AX
2 5 (0.58%) Siebel CRM
3 4 (0.47%) Dynamics CRM
4 3 (0.35%) Salesforce.com CRM
5 2 (0.23%) Magento
5 2 (0.23%) NetSuite
5 2 (0.23%) PeopleSoft Financials
5 2 (0.23%) Remedy ITSM
5 2 (0.23%) Sparx Enterprise Architect
6 1 (0.12%) Cognos Controller
6 1 (0.12%) SAP Business ByDesign
Cloud Services
1 130 (15.19%) AWS
2 119 (13.90%) Azure
3 62 (7.24%) GCP
4 40 (4.67%) Google Analytics
5 35 (4.09%) SaaS
6 28 (3.27%) Power Platform
7 17 (1.99%) AWS CloudFormation
7 17 (1.99%) Office 365
7 17 (1.99%) Serverless
8 15 (1.75%) Amazon EC2
9 12 (1.40%) IaaS
10 11 (1.29%) Azure Data Factory
11 10 (1.17%) AdWords
11 10 (1.17%) AWS Lambda
12 8 (0.93%) Amazon S3
12 8 (0.93%) Dynamics 365
13 7 (0.82%) GitHub
14 6 (0.70%) Amazon ELB
15 5 (0.58%) AWS Elastic Beanstalk
15 5 (0.58%) PaaS
Communications & Networking
1 36 (4.21%) Internet
2 21 (2.45%) TCP/IP
3 15 (1.75%) DNS
4 13 (1.52%) Firewall
5 11 (1.29%) DHCP
6 9 (1.05%) HTTP
7 8 (0.93%) NAS
8 7 (0.82%) SAN
9 6 (0.70%) BGP
9 6 (0.70%) Intranet
9 6 (0.70%) LAN
9 6 (0.70%) MPLS
9 6 (0.70%) OSPF
9 6 (0.70%) VoIP
9 6 (0.70%) WAN
10 5 (0.58%) SMS
11 2 (0.23%) AMQP
11 2 (0.23%) Unified Communications
12 1 (0.12%) HSRP
12 1 (0.12%) Skype
Database & Business Intelligence
1 112 (13.08%) SQL Server
2 50 (5.84%) MongoDB
3 48 (5.61%) Big Data
4 35 (4.09%) Data Warehouse
4 35 (4.09%) NoSQL
5 31 (3.62%) SQL Server 2016
6 30 (3.50%) MySQL
7 28 (3.27%) Hadoop
7 28 (3.27%) Power BI
8 27 (3.15%) RavenDB
9 25 (2.92%) Relational Database
10 21 (2.45%) PostgreSQL
10 21 (2.45%) SQL Server Integration Services
11 13 (1.52%) SQL Server Reporting Services
12 10 (1.17%) Apache Hive
12 10 (1.17%) BigQuery
12 10 (1.17%) Data Lake
13 9 (1.05%) OLTP
13 9 (1.05%) Presto
14 8 (0.93%) Amazon Redshift
Development Applications
1 84 (9.81%) Git (software)
2 40 (4.67%) JIRA
3 30 (3.50%) Gradle
4 24 (2.80%) Android Studio
5 22 (2.57%) Jenkins
6 12 (1.40%) Axure RP
6 12 (1.40%) Bitbucket
7 11 (1.29%) ER Studio
8 10 (1.17%) NUnit
9 9 (1.05%) ERwin
9 9 (1.05%) GitLab
9 9 (1.05%) Hudson
9 9 (1.05%) JUnit
9 9 (1.05%) PowerDesigner
9 9 (1.05%) Selenium
10 8 (0.93%) Maven
11 7 (0.82%) Atlassian Bamboo
11 7 (0.82%) Jasmine
11 7 (0.82%) SpecFlow
11 7 (0.82%) Subversion
General
1 198 (23.13%) Marketing
2 170 (19.86%) Finance
3 41 (4.79%) Retail
4 32 (3.74%) Telecoms
5 24 (2.80%) Banking
6 16 (1.87%) Games
7 13 (1.52%) Legal
8 11 (1.29%) Automotive
9 10 (1.17%) Publishing
10 8 (0.93%) French Language
10 8 (0.93%) Law
11 7 (0.82%) Retail Banking
12 6 (0.70%) Back Office
12 6 (0.70%) German Language
12 6 (0.70%) Multimedia
13 3 (0.35%) Brand Awareness
13 3 (0.35%) Music Industry
13 3 (0.35%) Pharmaceutical
14 1 (0.12%) Digital Economy
14 1 (0.12%) Public Sector
Job Titles
1 246 (28.74%) Developer
2 77 (9.00%) Analyst
3 72 (8.41%) .NET Developer
4 50 (5.84%) Front End Developer (Client-Side Developer)
4 50 (5.84%) Senior Developer
5 49 (5.72%) Architect
6 41 (4.79%) Project Manager
7 36 (4.21%) Consultant
8 28 (3.27%) JavaScript Developer
9 27 (3.15%) Software Engineer
10 26 (3.04%) Java Developer
11 25 (2.92%) Product Manager
12 24 (2.80%) Android Engineer
12 24 (2.80%) Business Analyst
13 23 (2.69%) React Developer
14 22 (2.57%) Designer
15 20 (2.34%) DevOps Engineer
16 18 (2.10%) Full Stack Developer
16 18 (2.10%) Senior Front-End Developer
16 18 (2.10%) Senior Manager
Libraries, Frameworks & Software Standards
1 193 (22.55%) HTML
2 180 (21.03%) CSS
3 125 (14.60%) AngularJS
4 106 (12.38%) .NET
5 78 (9.11%) React
6 74 (8.64%) ASP.NET
7 65 (7.59%) Web Services
8 64 (7.48%) RESTful
9 62 (7.24%) ASP.NET MVC
10 54 (6.31%) HTML5
11 52 (6.07%) CSS3
12 47 (5.49%) ASP.NET Web API
13 46 (5.37%) Node.js
14 42 (4.91%) REST
15 31 (3.62%) Twitter Bootstrap
16 30 (3.50%) ASP.NET MVC 5
16 30 (3.50%) Redux
17 28 (3.27%) .NET Core
18 26 (3.04%) Kafka
18 26 (3.04%) Material Design
Miscellaneous
1 102 (11.92%) Analytical Skills
2 79 (9.23%) User Experience
3 48 (5.61%) Greenfield Project
4 42 (4.91%) Enterprise Software
5 37 (4.32%) Social Media
6 27 (3.15%) Self-Motivation
7 21 (2.45%) Mobile App
8 20 (2.34%) Digital Media
9 17 (1.99%) Management Information System
10 13 (1.52%) Derivative
11 12 (1.40%) Market Risk
11 12 (1.40%) Public Cloud
12 10 (1.17%) Foreign Exchange (FX)
13 9 (1.05%) Animation
13 9 (1.05%) BBC
13 9 (1.05%) Credit Risk
14 8 (0.93%) Algorithms
14 8 (0.93%) Exotic Derivative
14 8 (0.93%) Hedge funds
15 7 (0.82%) Equities
Operating Systems
1 53 (6.19%) Linux
2 49 (5.72%) Windows
3 31 (3.62%) Android
4 22 (2.57%) Unix
5 12 (1.40%) Apple iOS
6 8 (0.93%) Windows 10
7 7 (0.82%) Windows Server
8 3 (0.35%) Mac OS
8 3 (0.35%) Windows 7
8 3 (0.35%) zOS
9 1 (0.12%) FreeNAS
9 1 (0.12%) Mac OS X
9 1 (0.12%) Windows XP
Processes & Methodologies
1 271 (31.66%) Agile Software Development
2 116 (13.55%) Analytics
3 102 (11.92%) Scrum
4 88 (10.28%) Problem-Solving
5 86 (10.05%) Project Management
6 80 (9.35%) TDD
7 74 (8.64%) Fintech
7 74 (8.64%) MVC
8 70 (8.18%) Business Intelligence
9 67 (7.83%) Stakeholder Management
10 66 (7.71%) DevOps
11 65 (7.59%) Software Engineering
12 63 (7.36%) Front End Development
13 54 (6.31%) Computer Science
13 54 (6.31%) Test Automation
14 53 (6.19%) Mentoring
14 53 (6.19%) Web Application Development
15 50 (5.84%) OO
16 48 (5.61%) SDLC
17 43 (5.02%) Data Modelling
Programming Languages
1 245 (28.62%) JavaScript
2 150 (17.52%) SQL
3 143 (16.71%) Java
4 128 (14.95%) Python
5 104 (12.15%) C#
6 45 (5.26%) PHP
7 26 (3.04%) TypeScript
8 18 (2.10%) ES6
9 17 (1.99%) Go
9 17 (1.99%) PowerShell
9 17 (1.99%) R
10 15 (1.75%) C++
11 14 (1.64%) Bash Shell
12 13 (1.52%) Ruby
13 12 (1.40%) Java 8
13 12 (1.40%) T-SQL
14 11 (1.29%) Perl
15 9 (1.05%) MATLAB
15 9 (1.05%) VBA
16 8 (0.93%) Scala
Qualifications
1 138 (16.12%) Degree
2 23 (2.69%) Computer Science Degree
2 23 (2.69%) Master's Degree
3 17 (1.99%) PMP
4 15 (1.75%) PMI Certification
5 13 (1.52%) PhD
6 11 (1.29%) VMware Certified Professional (VCP)
7 9 (1.05%) CISSP
8 7 (0.82%) Cisco Certification
8 7 (0.82%) ITIL Foundation Certificate
9 6 (0.70%) CISM
10 5 (0.58%) CCNP
11 4 (0.47%) CIMA
11 4 (0.47%) PRINCE2 Certification
12 3 (0.35%) CCNA
12 3 (0.35%) CEH
12 3 (0.35%) CompTIA Security+
12 3 (0.35%) CREST Certified
12 3 (0.35%) ISEB
12 3 (0.35%) ITIL Certification
Quality Assurance & Compliance
1 36 (4.21%) QA
2 17 (1.99%) GDPR
3 15 (1.75%) Data Quality
4 9 (1.05%) PMO
5 8 (0.93%) Dodd-Frank
5 8 (0.93%) EMIR
5 8 (0.93%) MiFID
6 6 (0.70%) COBIT
7 5 (0.58%) ISO/IEC 27001
7 5 (0.58%) SLA
8 4 (0.47%) PCI DSS
9 3 (0.35%) HIPAA
9 3 (0.35%) NCSC
9 3 (0.35%) P3O
10 2 (0.23%) GAAP
10 2 (0.23%) IFRS
11 1 (0.12%) Cyber Essentials
11 1 (0.12%) Cyber Essentials PLUS
11 1 (0.12%) WCAG
System Software
1 56 (6.54%) Docker
2 23 (2.69%) Active Directory
3 14 (1.64%) VMware Infrastructure
4 9 (1.05%) Hyper-V
5 4 (0.47%) Virtual Machines
5 4 (0.47%) Virtual Servers
6 3 (0.35%) Job Entry Subsystem
6 3 (0.35%) RACF
7 2 (0.23%) Apache ZooKeeper
7 2 (0.23%) XenApp
7 2 (0.23%) XenDesktop
8 1 (0.12%) Varnish
8 1 (0.12%) VMware ESXi
8 1 (0.12%) vSphere
Systems Management
1 45 (5.26%) Kubernetes
2 27 (3.15%) Terraform
3 25 (2.92%) Ansible
4 19 (2.22%) Puppet
5 10 (1.17%) SCCM
6 8 (0.93%) Consul
6 8 (0.93%) Opscode Chef
6 8 (0.93%) Prometheus
7 5 (0.58%) Grafana
8 4 (0.47%) Graphite
9 3 (0.35%) Microsoft Intune
9 3 (0.35%) Single Sign-On
9 3 (0.35%) Systems Management Server (SMS)
10 2 (0.23%) Docker Swarm
10 2 (0.23%) Oozie
10 2 (0.23%) ZABBIX
11 1 (0.12%) Backup Exec
11 1 (0.12%) Fluentd
11 1 (0.12%) Jamf Pro
11 1 (0.12%) Kibana
Vendors
1 141 (16.47%) Microsoft
2 120 (14.02%) Google
3 38 (4.44%) Facebook
4 32 (3.74%) Salesforce.com
5 28 (3.27%) Oracle
5 28 (3.27%) YouTube
6 26 (3.04%) Adobe
7 25 (2.92%) Tableau
7 25 (2.92%) VMware
8 16 (1.87%) Sitecore
9 12 (1.40%) Pardot
9 12 (1.40%) Twitter
10 11 (1.29%) Atlassian
11 8 (0.93%) Databricks
11 8 (0.93%) Salesforce Marketing Cloud
11 8 (0.93%) Splunk
12 7 (0.82%) DoubleClick
12 7 (0.82%) MuleSoft
12 7 (0.82%) Talend
13 6 (0.70%) Citrix