Advertising Job Trends in London

Advertising
England > London

The table below looks at the prevalence of the term Advertising in permanent job vacancies in London. Included is a benchmarking guide to the salaries offered in vacancies that cited Advertising over the 6 months leading up to 18 February 2026, comparing them to the same period in the previous two years.

6 months to
18 Feb 2026
Same period 2025 Same period 2024
Rank 210 136 207
Rank change year-on-year -74 +71 +75
Permanent jobs citing Advertising 193 372 326
As % of all permanent jobs in London 1.24% 2.49% 1.54%
As % of the General category 1.91% 3.36% 2.34%
Number of salaries quoted 117 144 261
10th Percentile £39,750 £47,500 £32,750
25th Percentile £52,500 £56,250 £42,500
Median annual salary (50th Percentile) £62,500 £70,000 £66,000
Median % change year-on-year -10.71% +6.06% +1.54%
75th Percentile £88,750 £95,000 £83,750
90th Percentile £106,000 £120,000 £95,000
England median annual salary £45,000 £62,500 £50,000
% change year-on-year -28.00% +25.00% -13.04%

All General Skills
London

Advertising falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in London.

Permanent vacancies with a requirement for general skills 10,093 11,076 13,906
As % of all permanent jobs advertised in London 64.60% 74.19% 65.86%
Number of salaries quoted 6,217 5,811 10,835
10th Percentile £35,000 £42,840 £37,075
25th Percentile £51,250 £56,250 £52,500
Median annual salary (50th Percentile) £72,500 £76,000 £72,500
Median % change year-on-year -4.61% +4.83% -2.03%
75th Percentile £95,000 £100,000 £95,000
90th Percentile £120,000 £122,500 £115,000
England median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% -12.00%

Advertising
Job Vacancy Trend in London

Historical trend showing the proportion of permanent IT job postings citing Advertising relative to all permanent IT jobs advertised in London.

Advertising job vacancy trend in London

Advertising
Salary Trend in London

Salary distribution trend for jobs in London citing Advertising.

Salary distribution trend for jobs in London citing Advertising

Advertising
Salary Histogram in London

Salary distribution for jobs citing Advertising in London over the 6 months to 18 February 2026.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 18 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Central London -16 56 £60,000 -4.00% 32
West London -18 5 £29,000 - 5
South London -11 2 £62,500 -16.67%
East London -12 1 - - 3
Advertising
England

Advertising
Co-Occurring Skills & Capabilities in London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 5 (2.59%) Apache
1 5 (2.59%) Apache Airflow
1 5 (2.59%) Confluence
2 3 (1.55%) Apache Superset
3 2 (1.04%) Apache Spark
3 2 (1.04%) CMS
3 2 (1.04%) SharePoint
3 2 (1.04%) WordPress
4 1 (0.52%) Drupal
4 1 (0.52%) Kinematics
Applications
1 19 (9.84%) Microsoft Excel
2 2 (1.04%) Microsoft Office
3 1 (0.52%) InDesign
3 1 (0.52%) Microsoft PowerPoint
3 1 (0.52%) SOLIDWORKS
Business Applications
1 1 (0.52%) Dynamics CRM
1 1 (0.52%) Payment Gateway
1 1 (0.52%) Salesforce CRM
1 1 (0.52%) SAP ERP
1 1 (0.52%) SAP MDG
1 1 (0.52%) SAP S/4HANA
1 1 (0.52%) Shopify
Cloud Services
1 22 (11.40%) Azure
2 21 (10.88%) SaaS
3 14 (7.25%) Snowflake
4 13 (6.74%) AWS
5 11 (5.70%) Power Platform
6 8 (4.15%) Fivetran
7 7 (3.63%) GCP
8 6 (3.11%) GitHub
8 6 (3.11%) Google Ads
8 6 (3.11%) Serverless
9 5 (2.59%) Azure DevOps
9 5 (2.59%) Microsoft 365
10 4 (2.07%) dbt
10 4 (2.07%) Google Workspace
11 3 (1.55%) AWS Lambda
11 3 (1.55%) Azure Functions
12 2 (1.04%) Amazon CloudWatch
12 2 (1.04%) Apigee
12 2 (1.04%) Entra ID
12 2 (1.04%) IaaS
Communications & Networking
1 6 (3.11%) Firewall
2 4 (2.07%) Network Security
3 3 (1.55%) Internet
4 2 (1.04%) ADSL
4 2 (1.04%) Broadband
4 2 (1.04%) HTTP
4 2 (1.04%) Intrusion Detection
4 2 (1.04%) SD-WAN
4 2 (1.04%) WAN
5 1 (0.52%) Cisco Wireless
5 1 (0.52%) CTI
5 1 (0.52%) DMZ
5 1 (0.52%) Ethernet
5 1 (0.52%) LAN
5 1 (0.52%) NetScaler
5 1 (0.52%) NGFW
5 1 (0.52%) Wireless
Database & Business Intelligence
1 12 (6.22%) Tableau
2 11 (5.70%) Power BI
3 10 (5.18%) SQL Server
4 7 (3.63%) Looker
5 5 (2.59%) Azure SQL Database
5 5 (2.59%) BigQuery
5 5 (2.59%) Data Warehouse
6 4 (2.07%) MongoDB
7 3 (1.55%) Amazon Redshift
8 2 (1.04%) DynamoDB
8 2 (1.04%) PostgreSQL
8 2 (1.04%) SQL Server Integration Services
8 2 (1.04%) SQL Server Reporting Services
9 1 (0.52%) Data Lake
9 1 (0.52%) HDInsight
9 1 (0.52%) MySQL
9 1 (0.52%) NoSQL
9 1 (0.52%) Power Query
Development Applications
1 9 (4.66%) JIRA
2 7 (3.63%) GitLab
3 5 (2.59%) Git
4 3 (1.55%) Jenkins
5 2 (1.04%) Selenium
6 1 (0.52%) Eclipse
6 1 (0.52%) LabVIEW
6 1 (0.52%) LSMW
6 1 (0.52%) Rational DOORS
6 1 (0.52%) TestRail
General
1 63 (32.64%) Finance
2 62 (32.12%) Marketing
3 56 (29.02%) Social Skills
4 31 (16.06%) Analytical Skills
5 15 (7.77%) Law
6 13 (6.74%) Influencing Skills
7 12 (6.22%) French Language
8 10 (5.18%) Organisational Skills
9 8 (4.15%) Presentation Skills
10 7 (3.63%) Publishing
11 6 (3.11%) Legal
12 5 (2.59%) Games
13 4 (2.07%) Retail
13 4 (2.07%) Telecoms
14 3 (1.55%) Banking
14 3 (1.55%) Documentation Skills
14 3 (1.55%) Financial Institution
15 2 (1.04%) Esports
15 2 (1.04%) Inclusion and Diversity
15 2 (1.04%) Multimedia
Job Titles
1 42 (21.76%) Senior
2 21 (10.88%) Senior Manager
3 16 (8.29%) Accountant
3 16 (8.29%) Development Manager
3 16 (8.29%) Management Accountant
4 15 (7.77%) Business Development Manager
4 15 (7.77%) Business Manager
5 14 (7.25%) Analyst
6 13 (6.74%) Senior Business Development Manager
6 13 (6.74%) Senior Business Manager
6 13 (6.74%) Senior Development Manager
7 12 (6.22%) Consultant
8 10 (5.18%) Developer
9 9 (4.66%) Account Manager
9 9 (4.66%) Lead
9 9 (4.66%) Senior Analyst
10 7 (3.63%) Account Executive
10 7 (3.63%) Architect
10 7 (3.63%) ServiceNow Consultant
10 7 (3.63%) Technical Consultant
Libraries, Frameworks & Software Standards
1 11 (5.70%) HTML
2 8 (4.15%) HTML5
3 7 (3.63%) CSS
3 7 (3.63%) RESTful
4 4 (2.07%) .NET
4 4 (2.07%) .NET Core
4 4 (2.07%) AngularJS
4 4 (2.07%) ASP.NET
4 4 (2.07%) ASP.NET MVC
4 4 (2.07%) ASP.NET Web API
4 4 (2.07%) Kafka
4 4 (2.07%) LINQ
4 4 (2.07%) Node.js
4 4 (2.07%) XML
5 3 (1.55%) OAuth
5 3 (1.55%) Playwright
6 2 (1.04%) CSS3
6 2 (1.04%) React
6 2 (1.04%) Spring Boot
6 2 (1.04%) Spring Integration
Miscellaneous
1 11 (5.70%) Onboarding
2 10 (5.18%) Digital Media
3 9 (4.66%) Robotics
3 9 (4.66%) Social Media
4 8 (4.15%) Self-Motivation
5 7 (3.63%) Cloud Native
5 7 (3.63%) Management Information System
6 5 (2.59%) Blog
7 4 (2.07%) Analytical Mindset
7 4 (2.07%) Distributed Systems
7 4 (2.07%) Enterprise Software
7 4 (2.07%) Reinsurance
8 3 (1.55%) Mobile App
8 3 (1.55%) PKI
8 3 (1.55%) Team-Oriented Environment
8 3 (1.55%) Virtual Reality
9 2 (1.04%) Algorithms
9 2 (1.04%) Credit Risk
9 2 (1.04%) Fixed Income
9 2 (1.04%) Product Ownership
Operating Systems
1 7 (3.63%) Windows
2 6 (3.11%) Linux
3 5 (2.59%) Robot Operating System
4 3 (1.55%) Red Hat Enterprise Linux
4 3 (1.55%) Windows Server
5 1 (0.52%) Android
5 1 (0.52%) CentOS
5 1 (0.52%) FreeRTOS
5 1 (0.52%) Windows 10
Processes & Methodologies
1 44 (22.80%) Agile
2 32 (16.58%) AI
3 31 (16.06%) Problem-Solving
4 29 (15.03%) Analytics
5 26 (13.47%) B2B
6 25 (12.95%) Stakeholder Management
7 24 (12.44%) Business Development
8 23 (11.92%) Project Management
9 19 (9.84%) Budgeting
9 19 (9.84%) Mentoring
9 19 (9.84%) Process Improvement
10 17 (8.81%) Budgeting and Forecasting
10 17 (8.81%) Business Intelligence
10 17 (8.81%) CI/CD
10 17 (8.81%) Creative Thinking
10 17 (8.81%) Decision-Making
10 17 (8.81%) Fintech
11 16 (8.29%) Coaching
11 16 (8.29%) Cost Control
11 16 (8.29%) Financial Analysis
Programming Languages
1 31 (16.06%) Python
2 29 (15.03%) SQL
3 12 (6.22%) JavaScript
4 7 (3.63%) C#
5 6 (3.11%) C++
5 6 (3.11%) Java
6 4 (2.07%) ANSI SQL
6 4 (2.07%) TypeScript
7 3 (1.55%) ActionScript
7 3 (1.55%) ActionScript 3.0
7 3 (1.55%) Bash
7 3 (1.55%) Objective-C
8 2 (1.04%) PowerShell
9 1 (0.52%) ABAP
9 1 (0.52%) Bicep
9 1 (0.52%) C
9 1 (0.52%) Kotlin
9 1 (0.52%) Rust
9 1 (0.52%) Scala
Qualifications
1 26 (13.47%) Degree
2 17 (8.81%) ACCA
3 16 (8.29%) CIMA
4 9 (4.66%) SC Cleared
4 9 (4.66%) Security Cleared
5 6 (3.11%) Computer Science Degree
5 6 (3.11%) PMP
6 5 (2.59%) CISA
6 5 (2.59%) CISSP
6 5 (2.59%) PMI Certification
7 4 (2.07%) CISM
8 3 (1.55%) Azure Certification
8 3 (1.55%) Master's Degree
9 2 (1.04%) DBS Check
10 1 (0.52%) A+ Certification
10 1 (0.52%) Check Point Certification
10 1 (0.52%) Cisco Certification
10 1 (0.52%) CompTIA Security+
10 1 (0.52%) PRINCE2 Certification
10 1 (0.52%) RHCE
Quality Assurance & Compliance
1 11 (5.70%) Data Quality
2 5 (2.59%) Accessibility
2 5 (2.59%) GDPR
2 5 (2.59%) ISO/IEC 27001
2 5 (2.59%) QA
3 4 (2.07%) Sarbanes-Oxley
4 3 (1.55%) PCI DSS
5 1 (0.52%) EU AI Act
5 1 (0.52%) GRC
5 1 (0.52%) HIPAA
5 1 (0.52%) PMO
5 1 (0.52%) SEPA
5 1 (0.52%) SLA
5 1 (0.52%) WCAG
System Software
1 7 (3.63%) Docker
2 3 (1.55%) Active Directory
3 2 (1.04%) Firmware
4 1 (0.52%) Hyper-V
4 1 (0.52%) NLBS
4 1 (0.52%) Postfix
4 1 (0.52%) Virtual Machines
4 1 (0.52%) VMware Infrastructure
Systems Management
1 6 (3.11%) Ansible
1 6 (3.11%) Terraform
2 4 (2.07%) Kubernetes
3 2 (1.04%) Red Hat Satellite
3 2 (1.04%) SmoothWall
4 1 (0.52%) Argo
4 1 (0.52%) Grafana
4 1 (0.52%) Microsoft Intune
4 1 (0.52%) Nessus
4 1 (0.52%) Progress Chef
4 1 (0.52%) Prometheus
4 1 (0.52%) Puppet
4 1 (0.52%) RSA Archer
Vendors
1 25 (12.95%) Microsoft
2 13 (6.74%) Google
3 10 (5.18%) ServiceNow
4 9 (4.66%) Salesforce
5 7 (3.63%) YouTube
6 5 (2.59%) Apple
6 5 (2.59%) Facebook
6 5 (2.59%) VMware
7 4 (2.07%) CheckPoint
7 4 (2.07%) SAP
8 3 (1.55%) Cisco
8 3 (1.55%) Databricks
8 3 (1.55%) Red Hat
9 2 (1.04%) Aruba
9 2 (1.04%) Fortinet
9 2 (1.04%) HP
9 2 (1.04%) Informatica
9 2 (1.04%) Intapp
9 2 (1.04%) Oracle
9 2 (1.04%) TikTok