Period
to 1 April 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 1 April 2020 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
1 Apr 2020
Same period 2019 Same period 2018
Rank 235 173 85
Rank change year-on-year -62 -88 +70
Permanent jobs citing Advertising 706 1,258 2,544
As % of all permanent jobs advertised in London 1.46% 2.06% 3.66%
As % of the General category 2.99% 4.23% 7.20%
Number of salaries quoted 679 1,036 2,321
Median annual salary £60,000 £57,500 £56,000
Median salary % change year-on-year +4.35% +2.68% +1.82%
10th Percentile £35,000 £32,500 £32,250
90th Percentile £90,500 £91,250 £85,000
England median annual salary £57,500 £56,500 £50,000
% change year-on-year +1.77% +13.00% +5.26%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 23,624 29,752 35,318
As % of all permanent IT jobs advertised in London 48.93% 48.82% 50.85%
Number of salaries quoted 18,657 23,430 28,364
Median annual salary £67,500 £65,000 £60,000
Median salary % change year-on-year +3.85% +8.33% -
10th Percentile £37,500 £36,250 £35,000
90th Percentile £110,000 £100,000 £95,000
England median annual salary £57,500 £55,000 £51,000
% change year-on-year +4.55% +7.84% +2.00%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

3-month moving average salary quoted in jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

Salary distribution for jobs citing Advertising in London over the 6 months to 1 April 2020.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 1 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -54 229 £62,500 +4.17% 41
West London +7 15 £50,000 -25.93% 10
East London +17 9 £35,000 -44.00% 3
South London +16 9 £50,000 +25.00% 3
North London -15 2 - - 1
Advertising
England

For the 6 months to 1 April 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 198 (28.05%) Marketing
2 185 (26.20%) Agile Software Development
3 169 (23.94%) JavaScript
4 132 (18.70%) Finance
5 128 (18.13%) Azure
6 120 (17.00%) Microsoft
7 117 (16.57%) Degree
8 112 (15.86%) Analytics
9 107 (15.16%) AWS
10 106 (15.01%) SQL
11 105 (14.87%) AngularJS
12 94 (13.31%) Python
13 86 (12.18%) .NET
14 84 (11.90%) C#
15 83 (11.76%) React
16 79 (11.19%) HTML
17 78 (11.05%) Google
18 77 (10.91%) Scrum
19 74 (10.48%) CSS
20 71 (10.06%) Java
21 69 (9.77%) SQL Server
21 69 (9.77%) User Experience
22 67 (9.49%) Analytical Skills
23 66 (9.35%) Project Management
24 65 (9.21%) Stakeholder Management
24 65 (9.21%) MVC
25 64 (9.07%) Fintech
26 61 (8.64%) Node.js
26 61 (8.64%) Computer Science
27 60 (8.50%) Digital Marketing

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (5.67%) Elasticsearch
2 27 (3.82%) CMS
3 17 (2.41%) Sitecore CMS
4 15 (2.12%) Skype for Business
5 10 (1.42%) Apache Spark
5 10 (1.42%) SharePoint
6 9 (1.27%) Drupal
6 9 (1.27%) Umbraco
7 8 (1.13%) WordPress
8 7 (0.99%) Exchange Server 2010
8 7 (0.99%) MS Exchange
9 6 (0.85%) EPiServer
10 5 (0.71%) OpenStack
11 4 (0.57%) Confluence
12 3 (0.42%) Apache
13 2 (0.28%) Kentico
13 2 (0.28%) Tomcat
14 1 (0.14%) Apache Solr
14 1 (0.14%) Moodle
14 1 (0.14%) Oracle Workflow
Applications
1 31 (4.39%) Microsoft Office
2 25 (3.54%) Photoshop
3 24 (3.40%) Microsoft Excel
4 15 (2.12%) Adobe Illustrator
5 12 (1.70%) Adobe After Effects
5 12 (1.70%) Sketch
6 11 (1.56%) InDesign
6 11 (1.56%) Microsoft PowerPoint
7 7 (0.99%) InVision
8 5 (0.71%) Adobe Premiere
8 5 (0.71%) Adobe XD
9 4 (0.57%) Adobe Creative Suite
10 3 (0.42%) CINEMA 4D
10 3 (0.42%) Microsoft Project
11 2 (0.28%) Flinto
11 2 (0.28%) MS Visio
12 1 (0.14%) 3ds Max
12 1 (0.14%) Acrobat
12 1 (0.14%) AutoCAD
12 1 (0.14%) Maya
Business Applications
1 9 (1.27%) Dynamics CRM
2 4 (0.57%) Eloqua
2 4 (0.57%) Shopify
3 3 (0.42%) Salesforce.com CRM
4 2 (0.28%) Dynamics NAV
4 2 (0.28%) Sparx Enterprise Architect
5 1 (0.14%) Carpe Diem
5 1 (0.14%) NetSuite
5 1 (0.14%) SAP ERP
5 1 (0.14%) Social Studio
Cloud Services
1 128 (18.13%) Azure
2 107 (15.16%) AWS
3 50 (7.08%) Office 365
4 41 (5.81%) SaaS
5 36 (5.10%) Google Analytics
6 26 (3.68%) Power Platform
7 21 (2.97%) GCP
8 8 (1.13%) AWS CloudFormation
8 8 (1.13%) Azure Active Directory
9 7 (0.99%) Adobe Analytics
9 7 (0.99%) Google Tag Manager
10 6 (0.85%) Adobe Creative Cloud
10 6 (0.85%) Amazon S3
10 6 (0.85%) Serverless
11 5 (0.71%) Cloud Computing
11 5 (0.71%) Mimecast
12 4 (0.57%) AdWords
12 4 (0.57%) Amazon EC2
12 4 (0.57%) GitHub
12 4 (0.57%) IaaS
Communications & Networking
1 31 (4.39%) Firewall
2 21 (2.97%) DNS
2 21 (2.97%) TCP/IP
3 15 (2.12%) DHCP
3 15 (2.12%) Skype
4 10 (1.42%) LAN
4 10 (1.42%) MPLS
5 8 (1.13%) Internet
6 7 (0.99%) WAN
7 6 (0.85%) BGP
7 6 (0.85%) VoIP
7 6 (0.85%) Wireless
8 5 (0.71%) OSPF
9 4 (0.57%) HTTP
9 4 (0.57%) Remote Desktop
9 4 (0.57%) RSVP
9 4 (0.57%) SMS
10 3 (0.42%) Wi-Fi
11 2 (0.28%) SSL
11 2 (0.28%) VPN
Database & Business Intelligence
1 69 (9.77%) SQL Server
2 49 (6.94%) MongoDB
3 39 (5.52%) Big Data
4 29 (4.11%) MySQL
4 29 (4.11%) SQL Server 2019
5 26 (3.68%) Power BI
6 23 (3.26%) NoSQL
7 22 (3.12%) Data Warehouse
8 19 (2.69%) Relational Database
9 11 (1.56%) Data Lake
10 10 (1.42%) SQL Server Integration Services
11 9 (1.27%) BigQuery
11 9 (1.27%) RavenDB
11 9 (1.27%) SQL Server 2016
12 8 (1.13%) Looker
12 8 (1.13%) Snowflake Schema
13 7 (0.99%) Amazon Redshift
13 7 (0.99%) Blockchain
13 7 (0.99%) PostgreSQL
14 6 (0.85%) Apache Cassandra
Development Applications
1 36 (5.10%) Git (software)
2 22 (3.12%) JIRA
3 11 (1.56%) Jasmine
4 10 (1.42%) Karma Test Runner
4 10 (1.42%) Mocha
5 7 (0.99%) Jenkins
6 6 (0.85%) JUnit
6 6 (0.85%) Protractor
7 5 (0.71%) Selenium
7 5 (0.71%) webpack
8 4 (0.57%) Cypress.io
8 4 (0.57%) Dreamweaver
8 4 (0.57%) Gradle
8 4 (0.57%) Mockito
9 3 (0.42%) Bitbucket
9 3 (0.42%) git-flow
9 3 (0.42%) RStudio
9 3 (0.42%) SpecFlow
10 2 (0.28%) Babel
10 2 (0.28%) GitLab
General
1 198 (28.05%) Marketing
2 132 (18.70%) Finance
3 40 (5.67%) Retail
4 22 (3.12%) Legal
5 21 (2.97%) Banking
6 20 (2.83%) Law
7 18 (2.55%) Publishing
8 16 (2.27%) Games
8 16 (2.27%) Telecoms
9 7 (0.99%) Investment Banking
9 7 (0.99%) Pharmaceutical
10 5 (0.71%) French Language
10 5 (0.71%) Multimedia
11 4 (0.57%) Automotive
11 4 (0.57%) Back Office
11 4 (0.57%) Retail Banking
12 3 (0.42%) Brand Awareness
13 2 (0.28%) Billing
13 2 (0.28%) German Language
13 2 (0.28%) Music Industry
Job Titles
1 201 (28.47%) Developer
2 67 (9.49%) Analyst
3 57 (8.07%) .NET Developer
4 41 (5.81%) Project Manager
5 39 (5.52%) Senior Developer
6 33 (4.67%) Front End Developer (Client-Side Developer)
7 31 (4.39%) Architect
8 25 (3.54%) Designer
9 24 (3.40%) Java Developer
10 21 (2.97%) Business Analyst
10 21 (2.97%) Marketing Manager
11 19 (2.69%) Consultant
12 18 (2.55%) Full Stack Developer
12 18 (2.55%) Support Engineer
13 17 (2.41%) Administrator
13 17 (2.41%) React Developer
14 16 (2.27%) Digital Marketing Manager
14 16 (2.27%) JavaScript Developer
14 16 (2.27%) Lead Developer
14 16 (2.27%) Senior Manager
Libraries, Frameworks & Software Standards
1 105 (14.87%) AngularJS
2 86 (12.18%) .NET
3 83 (11.76%) React
4 79 (11.19%) HTML
5 74 (10.48%) CSS
6 61 (8.64%) Node.js
7 59 (8.36%) ASP.NET
8 52 (7.37%) ASP.NET MVC
9 47 (6.66%) ASP.NET Web API
10 43 (6.09%) Vue.js
11 38 (5.38%) .NET Core
12 34 (4.82%) .NET Framework
13 30 (4.25%) Entity Framework
14 29 (4.11%) HTML5
15 23 (3.26%) Twitter Bootstrap
16 21 (2.97%) CSS3
17 18 (2.55%) Kafka
18 16 (2.27%) Laravel
18 16 (2.27%) REST
19 15 (2.12%) JSON
Miscellaneous
1 69 (9.77%) User Experience
2 67 (9.49%) Analytical Skills
3 44 (6.23%) Greenfield Project
4 33 (4.67%) Social Media
5 29 (4.11%) Enterprise Software
6 19 (2.69%) Mobile App
7 12 (1.70%) Management Information System
7 12 (1.70%) Self-Motivation
8 11 (1.56%) Digital Media
9 9 (1.27%) Credit Risk
9 9 (1.27%) Market Risk
10 8 (1.13%) Derivative
10 8 (1.13%) Foreign Exchange (FX)
10 8 (1.13%) Graphic Design
11 7 (0.99%) Equities
11 7 (0.99%) Exotic Derivative
12 6 (0.85%) Algorithms
13 5 (0.71%) 3D Graphics
13 5 (0.71%) Data Structures
13 5 (0.71%) Photography
Operating Systems
1 60 (8.50%) Windows
2 34 (4.82%) Windows Server
3 23 (3.26%) Linux
4 22 (3.12%) Windows Server 2012
5 16 (2.27%) Windows 10
6 13 (1.84%) Apple iOS
7 9 (1.27%) Android
8 7 (0.99%) Windows Server 2016
9 6 (0.85%) Mac OS X
10 5 (0.71%) Unix
11 4 (0.57%) Windows 7
12 3 (0.42%) Mac OS
12 3 (0.42%) Windows Server 2008
12 3 (0.42%) zOS
13 2 (0.28%) Windows Server 2003
14 1 (0.14%) Windows Server 2019
14 1 (0.14%) Windows XP
Processes & Methodologies
1 185 (26.20%) Agile Software Development
2 112 (15.86%) Analytics
3 77 (10.91%) Scrum
4 66 (9.35%) Project Management
5 65 (9.21%) MVC
5 65 (9.21%) Stakeholder Management
6 64 (9.07%) Fintech
7 61 (8.64%) Computer Science
8 60 (8.50%) Digital Marketing
9 55 (7.79%) TDD
10 53 (7.51%) Microservices
11 48 (6.80%) Problem-Solving
12 47 (6.66%) DevOps
12 47 (6.66%) Web Application Development
13 46 (6.52%) Front End Development
14 44 (6.23%) CRM
15 42 (5.95%) Machine Learning
16 41 (5.81%) Business Intelligence
16 41 (5.81%) Kanban
17 36 (5.10%) BDD
Programming Languages
1 169 (23.94%) JavaScript
2 106 (15.01%) SQL
3 94 (13.31%) Python
4 84 (11.90%) C#
5 71 (10.06%) Java
6 50 (7.08%) TypeScript
7 35 (4.96%) PHP
8 22 (3.12%) R
9 21 (2.97%) ES6
10 20 (2.83%) C++
11 12 (1.70%) Scala
12 10 (1.42%) PowerShell
13 9 (1.27%) Java 8
14 7 (0.99%) MATLAB
15 6 (0.85%) T-SQL
16 5 (0.71%) Groovy
17 4 (0.57%) Bash Shell
17 4 (0.57%) Kotlin
17 4 (0.57%) Ruby
17 4 (0.57%) VBA
Qualifications
1 117 (16.57%) Degree
2 26 (3.68%) Computer Science Degree
3 16 (2.27%) PMP
4 15 (2.12%) VMware Certified Professional (VCP)
5 11 (1.56%) Master's Degree
6 10 (1.42%) CISSP
6 10 (1.42%) PhD
7 9 (1.27%) CISM
8 8 (1.13%) Cisco Certification
9 7 (0.99%) CCNP
10 6 (0.85%) ITIL Foundation Certificate
11 5 (0.71%) CCNA
11 5 (0.71%) CISA
11 5 (0.71%) CompTIA Security+
11 5 (0.71%) PMI Certification
12 3 (0.42%) DBS Check
12 3 (0.42%) JNCIS
12 3 (0.42%) Numerate Degree
13 2 (0.28%) AWS Certification
13 2 (0.28%) SC Cleared
Quality Assurance & Compliance
1 35 (4.96%) QA
2 24 (3.40%) GDPR
3 9 (1.27%) MiFID
4 8 (1.13%) Data Quality
5 7 (0.99%) Dodd-Frank
5 7 (0.99%) EMIR
6 6 (0.85%) ISO/IEC 27001
6 6 (0.85%) PCI DSS
6 6 (0.85%) SLA
7 5 (0.71%) HIPAA
7 5 (0.71%) NCSC
8 4 (0.57%) COBIT
8 4 (0.57%) PMO
9 3 (0.42%) Actionable Recommendations
9 3 (0.42%) GxP
10 2 (0.28%) Basel III
10 2 (0.28%) NIST
10 2 (0.28%) Solvency II
11 1 (0.14%) Cyber Essentials
11 1 (0.14%) GAAP
System Software
1 41 (5.81%) Active Directory
1 41 (5.81%) Docker
2 23 (3.26%) VMware Infrastructure
3 6 (0.85%) VMware ESXi
4 5 (0.71%) Hyper-V
4 5 (0.71%) Virtual Machines
4 5 (0.71%) XenApp
4 5 (0.71%) XenDesktop
5 3 (0.42%) Job Entry Subsystem
5 3 (0.42%) RACF
5 3 (0.42%) vSphere
6 1 (0.14%) Apache ZooKeeper
6 1 (0.14%) Varnish
Systems Management
1 27 (3.82%) Kubernetes
2 23 (3.26%) Terraform
3 12 (1.70%) SCCM
4 9 (1.27%) Ansible
5 5 (0.71%) NetVault Backup
5 5 (0.71%) Puppet
5 5 (0.71%) vCenter Server
6 2 (0.28%) Docker Swarm
6 2 (0.28%) EMC NetWorker
6 2 (0.28%) Microsoft Intune
6 2 (0.28%) Norton AntiVirus
7 1 (0.14%) Prometheus
Vendors
1 120 (17.00%) Microsoft
2 78 (11.05%) Google
3 43 (6.09%) Salesforce.com
4 34 (4.82%) Adobe
5 33 (4.67%) VMware
6 30 (4.25%) Facebook
7 29 (4.11%) Tableau
8 26 (3.68%) YouTube
9 21 (2.97%) Sitecore
10 18 (2.55%) Pardot
11 14 (1.98%) CommVault
12 10 (1.42%) Citrix
13 9 (1.27%) iManage
13 9 (1.27%) Twitter
14 7 (0.99%) Cisco
14 7 (0.99%) Marketo
14 7 (0.99%) Oracle
15 6 (0.85%) Juniper
15 6 (0.85%) NetApp
15 6 (0.85%) Tealium