Period
to 24 February 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 24 February 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
24 Feb 2021
Same period 2020 Same period 2019
Rank 228 235 161
Rank change year-on-year +7 -74 -68
Permanent jobs citing Advertising 389 772 1,372
As % of all permanent jobs advertised in London 1.41% 1.53% 2.22%
As % of the General category 3.01% 3.13% 4.51%
Number of salaries quoted 324 741 1,153
Median annual salary £61,000 £60,000 £57,500
Median salary % change year-on-year +1.67% +4.35% +4.55%
10th Percentile £41,325 £33,750 £32,500
90th Percentile £92,500 £90,000 £90,000
England median annual salary £57,500 £55,000 £55,000
% change year-on-year +4.55% - +10.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 12,936 24,704 30,442
As % of all permanent IT jobs advertised in London 46.98% 48.85% 49.19%
Number of salaries quoted 10,512 19,699 24,248
Median annual salary £70,000 £67,500 £65,000
Median salary % change year-on-year +3.70% +3.85% +8.33%
10th Percentile £41,250 £36,250 £36,000
90th Percentile £110,000 £110,000 £100,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

3-month moving average salary quoted in jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

Salary distribution for jobs citing Advertising in London over the 6 months to 24 February 2021.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 24 February 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +10 121 £72,500 +16.94% 25
East London +18 8 £53,000 +4.95% 7
West London +62 7 £56,250 +12.50% 4
South London +16 2 - - 1
North London +31 1 £65,000 -
Advertising
England

For the 6 months to 24 February 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 126 (32.39%) Agile Software Development
2 106 (27.25%) Finance
3 89 (22.88%) SQL
4 87 (22.37%) Python
5 84 (21.59%) Marketing
6 81 (20.82%) JavaScript
7 72 (18.51%) HTML
8 68 (17.48%) Analytics
9 67 (17.22%) Degree
10 65 (16.71%) Azure
11 61 (15.68%) C#
12 59 (15.17%) AWS
13 58 (14.91%) Java
14 53 (13.62%) CSS
14 53 (13.62%) Microsoft
15 49 (12.60%) Google
16 48 (12.34%) HTML5
17 45 (11.57%) .NET
18 43 (11.05%) BDD
19 42 (10.80%) Stakeholder Management
20 40 (10.28%) TDD
21 39 (10.03%) SQL Server
22 38 (9.77%) OO
22 38 (9.77%) CSS3
23 37 (9.51%) MongoDB
23 37 (9.51%) SDLC
24 36 (9.25%) Software Engineering
25 35 (9.00%) Social Media
25 35 (9.00%) MVC
26 33 (8.48%) Business Intelligence

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (4.37%) CMS
2 7 (1.80%) Apache Spark
2 7 (1.80%) Elasticsearch
3 6 (1.54%) Apache
3 6 (1.54%) SAS
4 5 (1.29%) Confluence
4 5 (1.29%) SharePoint
5 4 (1.03%) WordPress
6 2 (0.51%) Adobe Experience Manager
6 2 (0.51%) Apache TomEE
7 1 (0.26%) Apache Airflow
7 1 (0.26%) Drupal
7 1 (0.26%) JBoss
7 1 (0.26%) MS Exchange
7 1 (0.26%) Sitecore CMS
7 1 (0.26%) Tomcat
7 1 (0.26%) WebSphere
Applications
1 21 (5.40%) Photoshop
2 12 (3.08%) Adobe Premiere
3 9 (2.31%) Microsoft Excel
4 8 (2.06%) Microsoft PowerPoint
5 7 (1.80%) Microsoft Office
5 7 (1.80%) Sketch
6 6 (1.54%) Adobe After Effects
7 5 (1.29%) Adobe Creative Suite
8 4 (1.03%) Adobe Illustrator
9 3 (0.77%) SPSS
10 2 (0.51%) Adobe XD
10 2 (0.51%) InVision
10 2 (0.51%) Maya
10 2 (0.51%) Zeplin
11 1 (0.26%) Microsoft Project
11 1 (0.26%) MS Visio
Business Applications
1 10 (2.57%) FINCAD Analytics
2 3 (0.77%) WebTrends
3 2 (0.51%) Infor CloudSuite Industrial (formerly SyteLine)
3 2 (0.51%) SAP Hybris
Cloud Services
1 65 (16.71%) Azure
2 59 (15.17%) AWS
3 24 (6.17%) SaaS
4 14 (3.60%) GCP
4 14 (3.60%) Power Platform
5 12 (3.08%) Google Analytics
6 11 (2.83%) Datadog
7 10 (2.57%) Amazon SQS
8 8 (2.06%) Amazon EC2
8 8 (2.06%) Serverless
9 6 (1.54%) Amazon S3
10 5 (1.29%) Adobe Creative Cloud
10 5 (1.29%) AWS CloudFormation
10 5 (1.29%) Azure Data Factory
11 4 (1.03%) AWS Lambda
11 4 (1.03%) Microsoft 365
11 4 (1.03%) npm
12 3 (0.77%) Asana
12 3 (0.77%) G Suite
12 3 (0.77%) GitHub
Communications & Networking
1 4 (1.03%) DAB
2 3 (0.77%) Firewall
2 3 (0.77%) Network Security
2 3 (0.77%) SMS
3 2 (0.51%) DNS
3 2 (0.51%) HTTP
3 2 (0.51%) LAN
3 2 (0.51%) WAN
4 1 (0.26%) ATM
4 1 (0.26%) Ethernet
4 1 (0.26%) Internet
4 1 (0.26%) MPLS
4 1 (0.26%) RS-232
4 1 (0.26%) RS-485
4 1 (0.26%) Software-Defined Networking
4 1 (0.26%) TCP/IP
4 1 (0.26%) VoIP
4 1 (0.26%) VPN
4 1 (0.26%) Wi-Fi
4 1 (0.26%) Wireless
Database & Business Intelligence
1 39 (10.03%) SQL Server
2 37 (9.51%) MongoDB
3 27 (6.94%) SQL Server 2019
4 20 (5.14%) MySQL
5 15 (3.86%) Big Data
6 14 (3.60%) Power BI
7 13 (3.34%) Relational Database
7 13 (3.34%) Tableau
8 12 (3.08%) Amazon DynamoDB
8 12 (3.08%) NoSQL
9 11 (2.83%) Hadoop
10 9 (2.31%) Data Warehouse
10 9 (2.31%) OLTP
11 8 (2.06%) Amazon RDS
11 8 (2.06%) Apache Cassandra
11 8 (2.06%) Azure SQL Database
11 8 (2.06%) Data Lake
12 7 (1.80%) Data Mining
13 6 (1.54%) BigQuery
13 6 (1.54%) OLAP
Development Applications
1 31 (7.97%) Git (software)
2 26 (6.68%) JIRA
3 18 (4.63%) GitLab
4 16 (4.11%) Selenium
5 14 (3.60%) Cucumber
6 9 (2.31%) CircleCI
7 8 (2.06%) Grunt
7 8 (2.06%) REST Assured
7 8 (2.06%) SoapUI
8 6 (1.54%) Bitbucket
8 6 (1.54%) Jenkins
9 5 (1.29%) Bugzilla
9 5 (1.29%) Maven
9 5 (1.29%) Mercurial
9 5 (1.29%) Team Foundation Server
10 4 (1.03%) Babel
10 4 (1.03%) git-flow
10 4 (1.03%) JBehave
10 4 (1.03%) JUnit
10 4 (1.03%) Mockito
General
1 106 (27.25%) Finance
2 84 (21.59%) Marketing
3 25 (6.43%) Banking
4 19 (4.88%) Retail
5 14 (3.60%) Investment Banking
6 13 (3.34%) Legal
7 9 (2.31%) Games
8 6 (1.54%) Billing
8 6 (1.54%) Front Office
9 5 (1.29%) General Ledger
9 5 (1.29%) Multimedia
9 5 (1.29%) Telecoms
10 4 (1.03%) Financial Institution
10 4 (1.03%) Publishing
11 3 (0.77%) Brand Awareness
12 2 (0.51%) Electronics
12 2 (0.51%) Japanese Language
12 2 (0.51%) Law
12 2 (0.51%) Pharmaceutical
12 2 (0.51%) Public Sector
Job Titles
1 111 (28.53%) Developer
2 49 (12.60%) Analyst
3 32 (8.23%) Senior Developer
4 28 (7.20%) .NET Developer
5 22 (5.66%) Business Analyst
6 15 (3.86%) Architect
6 15 (3.86%) Data Scientist
6 15 (3.86%) Front End Developer (Client-Side Developer)
6 15 (3.86%) Java Developer
7 13 (3.34%) AWS Engineer
7 13 (3.34%) Quantitative Developer
8 12 (3.08%) Software Engineer
9 11 (2.83%) Data Engineer
9 11 (2.83%) QA Engineer
10 10 (2.57%) DevOps Engineer
10 10 (2.57%) Senior Analyst
11 9 (2.31%) Analyst Developer
11 9 (2.31%) Product Manager
11 9 (2.31%) Senior Quantitative Developer
11 9 (2.31%) Solutions Architect
Libraries, Frameworks & Software Standards
1 72 (18.51%) HTML
2 53 (13.62%) CSS
3 48 (12.34%) HTML5
4 45 (11.57%) .NET
5 38 (9.77%) CSS3
6 33 (8.48%) AngularJS
7 31 (7.97%) .NET Core
7 31 (7.97%) ASP.NET
8 28 (7.20%) ASP.NET MVC
9 26 (6.68%) Blazor
10 25 (6.43%) React
11 24 (6.17%) OLE
12 23 (5.91%) Web Services
13 22 (5.66%) Node.js
14 21 (5.40%) Vue.js
15 18 (4.63%) REST
16 13 (3.34%) Gherkin
16 13 (3.34%) Kafka
17 12 (3.08%) XML
18 11 (2.83%) RESTful
Miscellaneous
1 35 (9.00%) Social Media
2 30 (7.71%) Analytical Skills
3 29 (7.46%) Greenfield Project
4 15 (3.86%) Equities
4 15 (3.86%) Foreign Exchange (FX)
4 15 (3.86%) Market Risk
5 13 (3.34%) Blog
6 12 (3.08%) User Experience
6 12 (3.08%) Virtual Team
7 11 (2.83%) Derivative
7 11 (2.83%) Exotic Derivative
8 10 (2.57%) Algorithms
9 9 (2.31%) Management Information System
10 7 (1.80%) Mobile App
11 6 (1.54%) Animation
11 6 (1.54%) Enterprise Software
11 6 (1.54%) Replication
11 6 (1.54%) Video Editing
12 5 (1.29%) Data Centre
12 5 (1.29%) FMCG
Operating Systems
1 28 (7.20%) Linux
2 23 (5.91%) Windows
3 15 (3.86%) Android
4 14 (3.60%) Apple iOS
5 12 (3.08%) Unix
6 3 (0.77%) Windows 10
7 1 (0.26%) Mac OS X
7 1 (0.26%) Windows Server
7 1 (0.26%) Windows Server 2016
7 1 (0.26%) Windows Server 2019
Processes & Methodologies
1 126 (32.39%) Agile Software Development
2 68 (17.48%) Analytics
3 43 (11.05%) BDD
4 42 (10.80%) Stakeholder Management
5 40 (10.28%) TDD
6 38 (9.77%) OO
7 37 (9.51%) SDLC
8 36 (9.25%) Software Engineering
9 35 (9.00%) MVC
10 33 (8.48%) Business Intelligence
11 32 (8.23%) DevOps
12 31 (7.97%) Microservices
13 30 (7.71%) Machine Learning
14 29 (7.46%) Visualisation
15 28 (7.20%) Mentoring
16 26 (6.68%) Test Automation
17 24 (6.17%) Artificial Intelligence
17 24 (6.17%) Mathematics
18 23 (5.91%) Data Analysis
18 23 (5.91%) Front End Development
Programming Languages
1 89 (22.88%) SQL
2 87 (22.37%) Python
3 81 (20.82%) JavaScript
4 61 (15.68%) C#
5 58 (14.91%) Java
6 24 (6.17%) PHP
6 24 (6.17%) R
7 15 (3.86%) TypeScript
8 14 (3.60%) Go
9 11 (2.83%) C++
10 7 (1.80%) Bash Shell
11 6 (1.54%) C
11 6 (1.54%) Perl
12 5 (1.29%) Java 8
12 5 (1.29%) Scala
12 5 (1.29%) VB
13 4 (1.03%) ES6
13 4 (1.03%) Ruby
14 2 (0.51%) MAXScript
14 2 (0.51%) PowerShell
Qualifications
1 67 (17.22%) Degree
2 18 (4.63%) PhD
3 17 (4.37%) Master's Degree
4 7 (1.80%) Computer Science Degree
5 5 (1.29%) ACCA
5 5 (1.29%) CIMA
6 2 (0.51%) PMI Certification
6 2 (0.51%) Postgraduate
7 1 (0.26%) CCIE
7 1 (0.26%) CCNP
7 1 (0.26%) Cisco Certification
7 1 (0.26%) ISEB
7 1 (0.26%) ISTQB
7 1 (0.26%) Numerate Degree
7 1 (0.26%) PRINCE2 Practitioner
7 1 (0.26%) SC Cleared
7 1 (0.26%) Security Cleared
7 1 (0.26%) Tableau Certification
7 1 (0.26%) TOGAF Certification
Quality Assurance & Compliance
1 33 (8.48%) QA
2 12 (3.08%) EMIR
2 12 (3.08%) MiFID
3 11 (2.83%) Dodd-Frank
4 8 (2.06%) Data Quality
5 3 (0.77%) GDPR
6 2 (0.51%) COBIT
7 1 (0.26%) NCSC
7 1 (0.26%) PCI DSS
7 1 (0.26%) PMO
7 1 (0.26%) WCAG
System Software
1 32 (8.23%) Docker
2 11 (2.83%) Active Directory
3 6 (1.54%) HDFS
4 2 (0.51%) Apache Flume
5 1 (0.26%) VMware Infrastructure
Systems Management
1 26 (6.68%) Kubernetes
2 18 (4.63%) Terraform
3 16 (4.11%) Ansible
4 12 (3.08%) Puppet
5 11 (2.83%) Opscode Chef
6 4 (1.03%) Single Sign-On
7 3 (0.77%) Kibana
7 3 (0.77%) MOM
8 2 (0.51%) SCCM
9 1 (0.26%) Grafana
9 1 (0.26%) Graphite
9 1 (0.26%) Packer
9 1 (0.26%) Prometheus
Vendors
1 53 (13.62%) Microsoft
2 49 (12.60%) Google
3 29 (7.46%) Adobe
4 16 (4.11%) Salesforce.com
5 15 (3.86%) Facebook
6 11 (2.83%) Instagram
7 10 (2.57%) YouTube
8 9 (2.31%) Databricks
8 9 (2.31%) Twitter
9 6 (1.54%) Marin
10 5 (1.29%) Adaptive Insights
10 5 (1.29%) Alteryx
10 5 (1.29%) Concur
10 5 (1.29%) DataRobot
10 5 (1.29%) DoubleClick
10 5 (1.29%) IBM
10 5 (1.29%) ION Trading
10 5 (1.29%) Jitterbit
10 5 (1.29%) ServiceNow
10 5 (1.29%) Workday