Period
to 30 November 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 30 November 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
30 Nov 2021
Same period 2020 Same period 2019
Rank 153 242 225
Rank change year-on-year +89 -17 -96
Permanent jobs citing Advertising 1,224 284 854
As % of all permanent jobs advertised in London 2.37% 1.31% 1.58%
As % of the General category 3.79% 2.27% 2.58%
Number of salaries quoted 557 257 777
10th Percentile £32,500 £40,250 £35,000
25th Percentile £43,750 £51,750 £47,500
Median annual salary (50th Percentile) £60,000 £65,000 £60,000
Median % change year-on-year -7.69% +8.33% +4.35%
75th Percentile £80,000 £82,500 £80,000
90th Percentile £95,000 £95,000 £93,750
England median annual salary £55,000 £58,500 £55,000
% change year-on-year -5.98% +6.36% +4.76%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 32,277 12,500 33,039
As % of all permanent IT jobs advertised in London 62.44% 57.73% 61.29%
Number of salaries quoted 20,728 10,501 26,128
10th Percentile £40,000 £40,500 £35,000
25th Percentile £52,500 £52,500 £47,500
Median annual salary (50th Percentile) £70,000 £70,000 £65,000
Median % change year-on-year - +7.69% +4.00%
75th Percentile £91,250 £87,500 £85,000
90th Percentile £112,500 £111,250 £102,500
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

3-month moving average salary quoted in jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

Salary distribution for jobs citing Advertising in London over the 6 months to 30 November 2021.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 30 November 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +15 208 £63,750 -12.07% 58
West London -27 49 £53,750 -32.81% 9
South London -17 12 £35,250 -38.70% 1
North London - 3 £62,500 - 1
Advertising
England

For the 6 months to 30 November 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 409 (33.42%) Agile Software Development
2 352 (28.76%) Marketing
3 312 (25.49%) Social Skills
4 241 (19.69%) JavaScript
5 230 (18.79%) SQL
6 197 (16.09%) Python
7 188 (15.36%) Google
8 185 (15.11%) Analytics
9 180 (14.71%) Finance
10 175 (14.30%) Problem-Solving
11 173 (14.13%) HTML
12 171 (13.97%) Analytical Skills
13 152 (12.42%) Azure
14 146 (11.93%) Degree
15 145 (11.85%) Java
15 145 (11.85%) AWS
16 132 (10.78%) Microsoft
17 116 (9.48%) Social Media
18 103 (8.42%) Business Intelligence
19 100 (8.17%) User Experience
20 96 (7.84%) Mentoring
20 96 (7.84%) CSS
21 95 (7.76%) Retail
22 94 (7.68%) React
23 93 (7.60%) Digital Marketing
24 92 (7.52%) JIRA
25 90 (7.35%) TDD
26 88 (7.19%) C#
27 86 (7.03%) GCP
28 84 (6.86%) Stakeholder Management

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 62 (5.07%) CMS
2 21 (1.72%) Apache Spark
3 20 (1.63%) Elasticsearch
4 14 (1.14%) Apache
4 14 (1.14%) WordPress
5 11 (0.90%) SharePoint
6 8 (0.65%) Confluence
6 8 (0.65%) SAS
7 5 (0.41%) Umbraco
8 4 (0.33%) Appian
8 4 (0.33%) Sitecore CMS
9 2 (0.16%) Apache Airflow
9 2 (0.16%) Drupal
9 2 (0.16%) Jupyter
9 2 (0.16%) MS Exchange
10 1 (0.082%) Exchange Server 2013
10 1 (0.082%) IIS
10 1 (0.082%) IPython
10 1 (0.082%) Jetty
10 1 (0.082%) Tomcat
Applications
1 69 (5.64%) Microsoft Excel
2 32 (2.61%) Photoshop
3 29 (2.37%) Microsoft PowerPoint
4 28 (2.29%) Adobe After Effects
5 24 (1.96%) Microsoft Office
6 19 (1.55%) Adobe Premiere
7 12 (0.98%) Sketch
8 10 (0.82%) Adobe Creative Suite
8 10 (0.82%) Adobe Illustrator
9 8 (0.65%) Figma
9 8 (0.65%) SPSS
10 7 (0.57%) InDesign
11 6 (0.49%) InVision
12 5 (0.41%) Acrobat
12 5 (0.41%) Marvel
13 4 (0.33%) Adobe XD
13 4 (0.33%) Microsoft Project
13 4 (0.33%) MS Visio
13 4 (0.33%) UserZoom
13 4 (0.33%) Zeplin
Business Applications
1 13 (1.06%) NetSuite
2 9 (0.74%) Dynamics CRM
3 8 (0.65%) Magento
4 2 (0.16%) Academy Revenues and Benefits
4 2 (0.16%) BambooHR
4 2 (0.16%) IBM Planning Analytics
5 1 (0.082%) Elite 3E
5 1 (0.082%) FINCAD Analytics
5 1 (0.082%) Oracle Payroll
5 1 (0.082%) SAP APO
5 1 (0.082%) Summit
5 1 (0.082%) Workfront
Cloud Services
1 152 (12.42%) Azure
2 145 (11.85%) AWS
3 86 (7.03%) GCP
4 67 (5.47%) Power Platform
5 57 (4.66%) SaaS
6 35 (2.86%) Adobe Creative Cloud
6 35 (2.86%) Google Analytics
7 30 (2.45%) Google Ads
8 26 (2.12%) Snowflake
9 25 (2.04%) GitHub
9 25 (2.04%) Microsoft 365
10 23 (1.88%) npm
11 21 (1.72%) IaaS
12 20 (1.63%) Amazon Alexa
13 15 (1.23%) Boomi
14 12 (0.98%) Google Tag Manager
14 12 (0.98%) PaaS
15 10 (0.82%) Apigee
16 9 (0.74%) Asana
16 9 (0.74%) Dynamics 365
Communications & Networking
1 24 (1.96%) Broadband
2 19 (1.55%) Internet
3 10 (0.82%) Firewall
3 10 (0.82%) Wireless
4 8 (0.65%) HTTP
5 7 (0.57%) DAB
6 5 (0.41%) Remote Desktop
7 4 (0.33%) FTP
7 4 (0.33%) Intranet
7 4 (0.33%) Network Security
7 4 (0.33%) VoIP
8 3 (0.25%) BGP
8 3 (0.25%) Cisco IOS
8 3 (0.25%) DHCP
8 3 (0.25%) DNS
8 3 (0.25%) IPv6
8 3 (0.25%) LAN
8 3 (0.25%) MPLS
8 3 (0.25%) OSPF
8 3 (0.25%) SAN
Database & Business Intelligence
1 78 (6.37%) Relational Database
2 77 (6.29%) SQL Server
3 66 (5.39%) Power BI
4 57 (4.66%) Tableau
5 56 (4.58%) Data Warehouse
6 50 (4.08%) MongoDB
7 42 (3.43%) Big Data
8 37 (3.02%) MySQL
9 29 (2.37%) PostgreSQL
10 26 (2.12%) SQL Server 2019
11 21 (1.72%) NoSQL
12 20 (1.63%) SQL Server Reporting Services
13 19 (1.55%) Amazon Redshift
13 19 (1.55%) BigQuery
14 17 (1.39%) Data Mining
15 15 (1.23%) Blockchain
16 12 (0.98%) Data Lake
17 11 (0.90%) Apache Cassandra
17 11 (0.90%) Azure SQL Database
17 11 (0.90%) SQL Server Integration Services
Development Applications
1 92 (7.52%) JIRA
2 70 (5.72%) Git (software)
3 31 (2.53%) Jenkins
4 20 (1.63%) Cucumber
5 19 (1.55%) Selenium
6 13 (1.06%) REST Assured
7 12 (0.98%) TeamCity
7 12 (0.98%) Visual Studio
8 11 (0.90%) Bitbucket
8 11 (0.90%) Octopus Deploy
8 11 (0.90%) Spock
8 11 (0.90%) webpack
9 10 (0.82%) GitLab
10 9 (0.74%) Grunt
10 9 (0.74%) gulp
11 8 (0.65%) Cypress.io
12 7 (0.57%) Postman
13 5 (0.41%) CircleCI
13 5 (0.41%) JUnit
13 5 (0.41%) Subversion
General
1 352 (28.76%) Marketing
2 312 (25.49%) Social Skills
3 180 (14.71%) Finance
4 171 (13.97%) Analytical Skills
5 95 (7.76%) Retail
6 61 (4.98%) Organisational Skills
7 47 (3.84%) Legal
8 38 (3.10%) Games
9 37 (3.02%) Banking
10 36 (2.94%) Law
11 29 (2.37%) Automotive
12 27 (2.21%) Publishing
13 26 (2.12%) Inclusion and Diversity
14 25 (2.04%) Presentation Skills
15 22 (1.80%) Telecoms
16 19 (1.55%) Investment Banking
17 16 (1.31%) Multimedia
18 15 (1.23%) Brand Awareness
19 12 (0.98%) Retail Banking
20 10 (0.82%) Electronics
Job Titles
1 310 (25.33%) Developer
2 107 (8.74%) Analyst
3 58 (4.74%) Project Manager
4 57 (4.66%) Senior Developer
5 50 (4.08%) Architect
6 49 (4.00%) Digital Executive
7 46 (3.76%) Business Analyst
8 38 (3.10%) .NET Developer
8 38 (3.10%) Designer
8 38 (3.10%) Java Developer
9 33 (2.70%) Python Developer
10 32 (2.61%) Marketing Executive
11 31 (2.53%) Senior Manager
12 30 (2.45%) Digital Marketing Executive
12 30 (2.45%) Solutions Architect
13 27 (2.21%) Consultant
14 26 (2.12%) Front End Developer (Client-Side Developer)
14 26 (2.12%) Senior Analyst
15 25 (2.04%) Full Stack Developer
16 24 (1.96%) IT Manager
Libraries, Frameworks & Software Standards
1 173 (14.13%) HTML
2 96 (7.84%) CSS
3 94 (7.68%) React
4 81 (6.62%) .NET
5 69 (5.64%) HTML5
6 68 (5.56%) Node.js
7 64 (5.23%) OLE
8 60 (4.90%) RESTful
9 58 (4.74%) Web Services
10 53 (4.33%) REST
11 43 (3.51%) GraphQL
12 40 (3.27%) AngularJS
13 39 (3.19%) Django
14 37 (3.02%) CSS3
15 32 (2.61%) .NET Core
15 32 (2.61%) jQuery
15 32 (2.61%) Spring
16 31 (2.53%) Entity Framework
16 31 (2.53%) Flask
17 30 (2.45%) JSON
Miscellaneous
1 116 (9.48%) Social Media
2 100 (8.17%) User Experience
3 46 (3.76%) Digital Media
4 34 (2.78%) Data Structures
5 33 (2.70%) Mobile App
6 31 (2.53%) Greenfield Project
7 29 (2.37%) Algorithms
8 27 (2.21%) Motion Graphics
9 26 (2.12%) Marketing Technology
9 26 (2.12%) Self-Motivation
10 25 (2.04%) Foreign Exchange (FX)
11 24 (1.96%) Animation
11 24 (1.96%) Podcast
12 20 (1.63%) Video Editing
13 19 (1.55%) Driving Licence
14 17 (1.39%) Analytical Mindset
14 17 (1.39%) FMCG
14 17 (1.39%) Market Risk
15 16 (1.31%) Enterprise Software
15 16 (1.31%) EPoS
Operating Systems
1 54 (4.41%) Linux
2 41 (3.35%) Windows
3 32 (2.61%) Android
4 21 (1.72%) Apple iOS
5 19 (1.55%) Unix
6 12 (0.98%) Windows 10
7 10 (0.82%) Windows Server
8 7 (0.57%) Mac OS
9 5 (0.41%) Ubuntu
10 4 (0.33%) Mac OS X
11 2 (0.16%) CentOS
12 1 (0.082%) Debian
12 1 (0.082%) Embedded Linux
Processes & Methodologies
1 409 (33.42%) Agile Software Development
2 185 (15.11%) Analytics
3 175 (14.30%) Problem-Solving
4 103 (8.42%) Business Intelligence
5 96 (7.84%) Mentoring
6 93 (7.60%) Digital Marketing
7 90 (7.35%) TDD
8 84 (6.86%) Stakeholder Management
9 81 (6.62%) Project Management
10 79 (6.45%) Software Engineering
11 75 (6.13%) DevOps
12 73 (5.96%) Machine Learning
13 71 (5.80%) CRM
14 69 (5.64%) B2B
15 67 (5.47%) OO
16 63 (5.15%) Computer Science
16 63 (5.15%) Microservices
16 63 (5.15%) Waterfall
17 62 (5.07%) Full Stack Development
17 62 (5.07%) Project Delivery
Programming Languages
1 241 (19.69%) JavaScript
2 230 (18.79%) SQL
3 197 (16.09%) Python
4 145 (11.85%) Java
5 88 (7.19%) C#
6 76 (6.21%) TypeScript
7 57 (4.66%) R
8 41 (3.35%) C++
8 41 (3.35%) Java 8
9 32 (2.61%) T-SQL
10 29 (2.37%) PHP
11 28 (2.29%) Go
12 27 (2.21%) Kotlin
13 21 (1.72%) ES6
14 16 (1.31%) C
14 16 (1.31%) Java 11
14 16 (1.31%) Ruby
15 14 (1.14%) Bash Shell
15 14 (1.14%) Elixir
16 13 (1.06%) VBA
Qualifications
1 146 (11.93%) Degree
2 30 (2.45%) Computer Science Degree
3 27 (2.21%) Master's Degree
4 15 (1.23%) PhD
5 14 (1.14%) Security Cleared
6 13 (1.06%) SC Cleared
7 7 (0.57%) Microsoft Certification
7 7 (0.57%) TOGAF Certification
8 5 (0.41%) ITIL Certification
9 4 (0.33%) CISSP
9 4 (0.33%) ISEB
9 4 (0.33%) MCDST
9 4 (0.33%) PMI Certification
9 4 (0.33%) PMP
10 3 (0.25%) CBAP
10 3 (0.25%) CISM
10 3 (0.25%) DBS Check
11 2 (0.16%) CEH
11 2 (0.16%) CISA
11 2 (0.16%) Numerate Degree
Quality Assurance & Compliance
1 76 (6.21%) QA
2 32 (2.61%) Data Quality
3 21 (1.72%) GDPR
4 15 (1.23%) Dodd-Frank
4 15 (1.23%) EMIR
4 15 (1.23%) MiFID
5 6 (0.49%) ISO/IEC 27001
6 5 (0.41%) SLA
7 3 (0.25%) NIST
8 2 (0.16%) Cyber Essentials
9 1 (0.082%) Accessibility
9 1 (0.082%) COBIT
9 1 (0.082%) Cyber Essentials PLUS
9 1 (0.082%) GRC
9 1 (0.082%) PMO
9 1 (0.082%) WCAG
System Software
1 67 (5.47%) Docker
2 30 (2.45%) Active Directory
3 11 (0.90%) VMware Infrastructure
4 7 (0.57%) Hyper-V
5 3 (0.25%) Firmware
6 2 (0.16%) Microsoft Virtual Server
6 2 (0.16%) StorNext
6 2 (0.16%) Virtual Servers
6 2 (0.16%) vSphere
6 2 (0.16%) Xsan
7 1 (0.082%) Apache ZooKeeper
7 1 (0.082%) VMware NSX
Systems Management
1 61 (4.98%) Kubernetes
2 43 (3.51%) Terraform
3 8 (0.65%) Grafana
4 7 (0.57%) Jamf Pro
4 7 (0.57%) Opscode Chef
5 6 (0.49%) Prometheus
6 5 (0.41%) Ansible
6 5 (0.41%) SCCM
7 2 (0.16%) Microsoft Intune
8 1 (0.082%) EMC NetWorker
8 1 (0.082%) EnCase
8 1 (0.082%) FTK
8 1 (0.082%) Kibana
8 1 (0.082%) MOM
8 1 (0.082%) Puppet
8 1 (0.082%) Single Sign-On
Vendors
1 188 (15.36%) Google
2 132 (10.78%) Microsoft
3 76 (6.21%) Facebook
4 70 (5.72%) Adobe
5 48 (3.92%) Instagram
6 46 (3.76%) Twitter
7 39 (3.19%) Salesforce.com
8 34 (2.78%) DoubleClick
9 33 (2.70%) TikTok
10 31 (2.53%) Snapchat
11 29 (2.37%) Apple
12 24 (1.96%) YouTube
13 23 (1.88%) Oracle
14 17 (1.39%) Dell
15 14 (1.14%) MuleSoft
16 12 (0.98%) Jitterbit
16 12 (0.98%) VMware
17 10 (0.82%) Mashery
18 9 (0.74%) Cisco
18 9 (0.74%) IBM