Period
to 26 May 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 26 May 2018 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
26 May 2018
Same period 2017 Same period 2016
Rank 88 171 146
Rank change year-on-year +83 -25 -27
Permanent jobs citing Advertising 2,513 1,431 1,921
As % of all permanent IT jobs advertised in London 3.60% 2.08% 2.33%
As % of the General category 7.27% 4.09% 4.38%
Number of salaries quoted 2,087 1,253 1,750
London median annual salary £57,500 £55,000 £50,000
Median salary % change year-on-year +4.55% +10.00% -
10th Percentile £32,000 £31,250 £31,250
90th Percentile £90,000 £87,500 £75,000
England median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 34,546 35,022 43,844
As % of all permanent IT jobs advertised in London 49.44% 50.86% 53.27%
Number of salaries quoted 26,929 28,628 37,368
London median annual salary £60,000 £60,000 £57,500
Median salary % change year-on-year - +4.35% +4.55%
10th Percentile £35,000 £33,750 £32,500
90th Percentile £96,250 £93,750 £88,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

The salary distribution of IT jobs citing Advertising in London over the 6 months to 26 May 2018.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 26 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +53 743 £60,000 - 68
West London +46 54 £52,500 - 26
South London +8 29 £50,000 - 4
East London +8 15 £55,000 -4.35% 15
North London +7 8 £43,750 -7.89% 1
Advertising
England

For the 6 months to 26 May 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 844 (33.59%) Microsoft
2 763 (30.36%) Finance
3 676 (26.90%) SQL
4 565 (22.48%) Agile Software Development
5 500 (19.90%) JavaScript
6 459 (18.27%) Java
7 457 (18.19%) SQL Server
8 416 (16.55%) CRM
9 371 (14.76%) Degree
10 360 (14.33%) PHP
11 349 (13.89%) Marketing
12 344 (13.69%) C#
13 332 (13.21%) HTML
13 332 (13.21%) .NET
14 297 (11.82%) Business Intelligence
15 284 (11.30%) CSS
16 270 (10.74%) Dynamics CRM
17 265 (10.55%) Web Development
18 254 (10.11%) ERP
18 254 (10.11%) Analytics
19 245 (9.75%) Microsoft Azure
20 223 (8.87%) TDD
21 212 (8.44%) Git (software)
22 204 (8.12%) MVC
23 202 (8.04%) Analytical Skills
24 199 (7.92%) Dynamics 365
25 191 (7.60%) Scrum
26 184 (7.32%) Problem-Solving
27 175 (6.96%) Oracle
27 175 (6.96%) Project Management

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 103 (4.10%) SharePoint
2 57 (2.27%) CMS
3 38 (1.51%) Sitecore CMS
4 35 (1.39%) Apache Spark
4 35 (1.39%) Elasticsearch
5 33 (1.31%) EPiServer
6 29 (1.15%) MS Exchange
6 29 (1.15%) SharePoint 2013
7 25 (0.99%) Confluence
8 20 (0.80%) IIS
9 19 (0.76%) WordPress
10 17 (0.68%) SAS
11 16 (0.64%) Drupal
12 14 (0.56%) JBoss
13 12 (0.48%) Apache
13 12 (0.48%) Exchange Server 2013
14 11 (0.44%) Apache Solr
15 9 (0.36%) Skype for Business
15 9 (0.36%) Umbraco
16 8 (0.32%) Apache TomEE
Applications
1 84 (3.34%) Microsoft Office
2 78 (3.10%) Microsoft Excel
3 33 (1.31%) Photoshop
4 31 (1.23%) Microsoft PowerPoint
5 23 (0.92%) Microsoft Project
6 18 (0.72%) Adobe Illustrator
7 15 (0.60%) InfoPath
7 15 (0.60%) MS Visio
8 12 (0.48%) Adobe Creative Suite
9 11 (0.44%) SPSS
10 8 (0.32%) Adobe After Effects
10 8 (0.32%) InDesign
11 7 (0.28%) Adobe Premiere
12 3 (0.12%) InVision
12 3 (0.12%) Spreadsheet
13 1 (0.040%) Adobe Captivate
13 1 (0.040%) Maya
Business Applications
1 270 (10.74%) Dynamics CRM
2 150 (5.97%) NetSuite
3 68 (2.71%) Dynamics AX
4 53 (2.11%) SAP Business One
5 49 (1.95%) Dynamics NAV
6 39 (1.55%) Eloqua
7 11 (0.44%) JDE OneWorld
8 8 (0.32%) Sage X3
8 8 (0.32%) SAP CRM
8 8 (0.32%) SAP IS-U
9 6 (0.24%) Eikon
9 6 (0.24%) Infor M3
9 6 (0.24%) Sage 200
10 5 (0.20%) Oracle EBS
10 5 (0.20%) Oracle EBS R12
10 5 (0.20%) Salesforce.com CRM
10 5 (0.20%) Unit4 Business World
11 4 (0.16%) Infor CloudSuite
11 4 (0.16%) Magento
11 4 (0.16%) Sage 1000
Cloud Services
1 245 (9.75%) Microsoft Azure
2 199 (7.92%) Dynamics 365
3 162 (6.45%) Amazon AWS
4 98 (3.90%) Office 365
5 64 (2.55%) SaaS
6 50 (1.99%) Azure Data Factory
7 41 (1.63%) npm
8 33 (1.31%) Amazon S3
9 32 (1.27%) PaaS
10 27 (1.07%) Google Analytics
11 20 (0.80%) Serverless
12 19 (0.76%) AdWords
12 19 (0.76%) Amazon EC2
12 19 (0.76%) Azure Machine Learning
13 16 (0.64%) Amazon CloudWatch
13 16 (0.64%) MailChimp
14 15 (0.60%) AWS Lambda
15 14 (0.56%) Amazon EMR
15 14 (0.56%) AWS CloudFormation
16 12 (0.48%) IaaS
Communications & Networking
1 67 (2.67%) Firewall
2 65 (2.59%) WAN
3 54 (2.15%) LAN
4 52 (2.07%) Internet
5 30 (1.19%) DNS
5 30 (1.19%) TCP/IP
5 30 (1.19%) VPN
6 21 (0.84%) DHCP
7 20 (0.80%) HTTP
8 19 (0.76%) SAN
8 19 (0.76%) WebEx
9 18 (0.72%) NetScaler
10 17 (0.68%) Intranet
10 17 (0.68%) MPLS
10 17 (0.68%) SNMP
11 15 (0.60%) Cisco ASA
12 11 (0.44%) BGP
12 11 (0.44%) OSPF
13 10 (0.40%) Network Security
13 10 (0.40%) WLAN
Database & Business Intelligence
1 457 (18.19%) SQL Server
2 164 (6.53%) Power BI
3 161 (6.41%) SQL Server Reporting Services
4 160 (6.37%) SQL Server Integration Services
5 154 (6.13%) Data Warehouse
6 132 (5.25%) NoSQL
7 121 (4.81%) SQL Server Analysis Services
8 87 (3.46%) Big Data
9 83 (3.30%) Relational Database
10 79 (3.14%) MySQL
11 65 (2.59%) MongoDB
12 46 (1.83%) Azure SQL Database
13 45 (1.79%) Data Lake
13 45 (1.79%) SQL Server 2016
14 42 (1.67%) Azure SQL Data Warehouse
15 39 (1.55%) SQL Server 2014
16 38 (1.51%) PostgreSQL
17 33 (1.31%) Couchbase
17 33 (1.31%) Hadoop
18 26 (1.03%) Redis
Development Applications
1 212 (8.44%) Git (software)
2 81 (3.22%) JIRA
3 70 (2.79%) Selenium
4 55 (2.19%) Visual Studio
5 49 (1.95%) Team Foundation Server
6 47 (1.87%) gulp
7 46 (1.83%) TeamCity
8 38 (1.51%) Octopus Deploy
9 36 (1.43%) Bower
10 34 (1.35%) Karma Test Runner
10 34 (1.35%) Mocha
11 33 (1.31%) Protractor
11 33 (1.31%) Sinon.JS
12 32 (1.27%) Jenkins
13 23 (0.92%) Cucumber
14 18 (0.72%) WebDriver
15 16 (0.64%) JUnit
16 14 (0.56%) Mockito
17 13 (0.52%) Grunt
17 13 (0.52%) webpack
General
1 763 (30.36%) Finance
2 349 (13.89%) Marketing
3 137 (5.45%) Retail
4 133 (5.29%) Banking
5 43 (1.71%) Telecoms
6 41 (1.63%) Games
7 38 (1.51%) Front Office
8 36 (1.43%) Manufacturing
9 32 (1.27%) Publishing
10 29 (1.15%) Legal
11 21 (0.84%) Law
12 19 (0.76%) Investment Banking
13 17 (0.68%) Pharmaceutical
14 11 (0.44%) Local Government
15 10 (0.40%) German Language
16 9 (0.36%) Financial Institution
17 6 (0.24%) Brand Awareness
18 5 (0.20%) Multimedia
19 4 (0.16%) Billing
19 4 (0.16%) French Language
Job Titles
1 764 (30.40%) Developer
2 309 (12.30%) Consultant
3 264 (10.51%) Analyst
4 196 (7.80%) Java Developer
5 152 (6.05%) .NET Developer
6 137 (5.45%) Architect
7 105 (4.18%) Administrator
7 105 (4.18%) Senior Developer
8 104 (4.14%) Business Analyst
9 100 (3.98%) C# Developer
10 97 (3.86%) CRM Consultant
11 90 (3.58%) Dynamics CRM Consultant
12 89 (3.54%) Functional Consultant
13 72 (2.87%) C# .NET Developer
14 68 (2.71%) Support Engineer
15 63 (2.51%) Project Manager
16 62 (2.47%) Front End Developer (Client-Side Developer)
17 60 (2.39%) Agile .NET Developer
17 60 (2.39%) Agile C# Developer
17 60 (2.39%) Agile Developer
Libraries, Frameworks & Software Standards
1 332 (13.21%) .NET
1 332 (13.21%) HTML
2 284 (11.30%) CSS
3 166 (6.61%) Spring
4 156 (6.21%) RESTful
5 145 (5.77%) ASP.NET
6 144 (5.73%) Hibernate
7 142 (5.65%) AngularJS
8 124 (4.93%) HTML5
9 119 (4.74%) Node.js
10 110 (4.38%) Web Services
11 109 (4.34%) jQuery
12 107 (4.26%) ASP.NET MVC
13 97 (3.86%) REST
14 95 (3.78%) Sass
14 95 (3.78%) XML
15 89 (3.54%) JDBC
16 88 (3.50%) CSS3
16 88 (3.50%) J2EE
16 88 (3.50%) Java EE
Miscellaneous
1 202 (8.04%) Analytical Skills
2 146 (5.81%) User Experience
3 123 (4.89%) Computer Science
4 97 (3.86%) Fintech
5 96 (3.82%) Greenfield Project
6 77 (3.06%) Social Media
7 67 (2.67%) Enterprise Software
8 53 (2.11%) Self-Motivation
9 52 (2.07%) Mobile App
10 45 (1.79%) Algorithms
11 40 (1.59%) Management Information System
12 35 (1.39%) Cloud Native
13 30 (1.19%) Data Structures
13 30 (1.19%) Hedge funds
14 26 (1.03%) Digital Media
15 25 (0.99%) Blog
15 25 (0.99%) Foreign Exchange (FX)
16 22 (0.88%) Derivative
17 21 (0.84%) Fixed Income
18 15 (0.60%) Life Science
Operating Systems
1 166 (6.61%) Windows
2 145 (5.77%) Linux
3 92 (3.66%) Windows Server
4 51 (2.03%) Windows 7
5 41 (1.63%) Windows Server 2008
6 40 (1.59%) Android
7 32 (1.27%) Windows 8
8 28 (1.11%) Unix
8 28 (1.11%) Windows Server 2012
9 23 (0.92%) Apple iOS
10 17 (0.68%) Windows 10
11 14 (0.56%) Mac OS X
12 7 (0.28%) Debian
12 7 (0.28%) Mac OS
13 6 (0.24%) CentOS
13 6 (0.24%) Windows XP
14 3 (0.12%) Fedora
14 3 (0.12%) Windows Server 2003
15 2 (0.080%) Mac OS X Server
15 2 (0.080%) Red Hat Enterprise Linux
Processes & Methodologies
1 565 (22.48%) Agile Software Development
2 416 (16.55%) CRM
3 297 (11.82%) Business Intelligence
4 265 (10.55%) Web Development
5 254 (10.11%) Analytics
5 254 (10.11%) ERP
6 223 (8.87%) TDD
7 204 (8.12%) MVC
8 191 (7.60%) Scrum
9 184 (7.32%) Problem-Solving
10 175 (6.96%) Project Management
11 168 (6.69%) Stakeholder Management
12 138 (5.49%) ETL
13 130 (5.17%) BDD
14 126 (5.01%) DevOps
15 125 (4.97%) Software Engineering
16 118 (4.70%) Machine Learning
17 117 (4.66%) Web Application Development
18 112 (4.46%) Business Development
19 111 (4.42%) SDLC
Programming Languages
1 676 (26.90%) SQL
2 500 (19.90%) JavaScript
3 459 (18.27%) Java
4 360 (14.33%) PHP
5 344 (13.69%) C#
6 152 (6.05%) Python
7 103 (4.10%) T-SQL
8 101 (4.02%) Ruby
9 85 (3.38%) Data Analysis Expressions (DAX)
10 53 (2.11%) R
11 52 (2.07%) PowerShell
12 43 (1.71%) Scala
13 40 (1.59%) C
14 37 (1.47%) Bash Shell
15 36 (1.43%) C++
16 34 (1.35%) ES6
17 31 (1.23%) Java 8
18 25 (0.99%) VB.NET
19 23 (0.92%) Apex Code
20 21 (0.84%) VBScript
Qualifications
1 371 (14.76%) Degree
2 64 (2.55%) Microsoft Certification
3 42 (1.67%) ACCA
4 39 (1.55%) Computer Science Degree
5 33 (1.31%) SAFe Agilist
6 32 (1.27%) CIMA
6 32 (1.27%) Cisco Certification
7 26 (1.03%) Security Cleared
8 23 (0.92%) CCNP
8 23 (0.92%) PhD
9 22 (0.88%) MCSE
10 21 (0.84%) CCNA
11 15 (0.60%) Master's Degree
12 13 (0.52%) SC Cleared
13 11 (0.44%) CCIE
13 11 (0.44%) ITIL Certification
13 11 (0.44%) MCSA
14 10 (0.40%) CISSP
14 10 (0.40%) JNCIA
14 10 (0.40%) TOGAF Certification
Quality Assurance & Compliance
1 52 (2.07%) QA
2 40 (1.59%) GDPR
3 24 (0.96%) Data Quality
4 21 (0.84%) SLA
5 15 (0.60%) PCI DSS
6 14 (0.56%) Dodd-Frank
6 14 (0.56%) EMIR
6 14 (0.56%) MiFID
7 10 (0.40%) PMO
8 8 (0.32%) ISO/IEC 27001
9 4 (0.16%) GCP
9 4 (0.16%) WCAG
10 3 (0.12%) Actionable Recommendations
11 2 (0.080%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 2 (0.080%) Sarbanes-Oxley
12 1 (0.040%) COBIT
12 1 (0.040%) GAAP
12 1 (0.040%) IFRS
12 1 (0.040%) ISO 22301
System Software
1 116 (4.62%) Active Directory
2 81 (3.22%) Docker
3 36 (1.43%) VMware ESXi
4 22 (0.88%) VMware Infrastructure
5 7 (0.28%) XenApp
6 6 (0.24%) XenDesktop
7 5 (0.20%) Hyper-V
8 4 (0.16%) Terminal Services
8 4 (0.16%) vSphere
9 2 (0.080%) Microsoft App-V
10 1 (0.040%) BitLocker
10 1 (0.040%) Snort
10 1 (0.040%) Virtual Desktop
10 1 (0.040%) Virtual Machines
10 1 (0.040%) Virtual Servers
10 1 (0.040%) VirtualBox
10 1 (0.040%) VMware NSX
Systems Management
1 43 (1.71%) Kubernetes
2 40 (1.59%) Ansible
3 32 (1.27%) SCCM
4 30 (1.19%) Puppet
5 29 (1.15%) Opscode Chef
6 23 (0.92%) Terraform
7 10 (0.40%) Single Sign-On
8 8 (0.32%) Backup Exec
9 7 (0.28%) SCOM
10 6 (0.24%) DameWare
10 6 (0.24%) Nagios
11 4 (0.16%) Failover Clustering
11 4 (0.16%) WSUS
12 3 (0.12%) Salt
13 2 (0.080%) Cacti
13 2 (0.080%) HAProxy
13 2 (0.080%) Jamf Pro
13 2 (0.080%) Mesos
13 2 (0.080%) vRealize
13 2 (0.080%) ZABBIX
Vendors
1 844 (33.59%) Microsoft
2 175 (6.96%) Oracle
3 107 (4.26%) SAP
4 98 (3.90%) Facebook
4 98 (3.90%) Sage
5 89 (3.54%) Infor
6 84 (3.34%) Epicor
6 84 (3.34%) Salesforce.com
7 66 (2.63%) VMware
8 63 (2.51%) Cisco
9 62 (2.47%) Sitecore
10 61 (2.43%) Google
11 56 (2.23%) Marketo
12 44 (1.75%) Xero
13 42 (1.67%) Adobe
14 41 (1.63%) Tableau
15 37 (1.47%) Citrix
16 34 (1.35%) IFS
17 27 (1.07%) HP
18 26 (1.03%) Twitter