Period
to 18 May 2021

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 May 2021 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
18 May 2021
Same period 2020 Same period 2019
Rank 203 252 183
Rank change year-on-year +49 -69 -95
Permanent jobs citing Advertising 603 554 1,181
As % of all permanent jobs advertised in London 1.79% 1.39% 2.00%
As % of the General category 2.99% 2.30% 3.21%
Number of salaries quoted 342 514 907
10th Percentile £39,750 £36,250 £33,750
25th Percentile £48,375 £46,250 £45,000
Median annual salary (50th Percentile) £62,500 £60,000 £60,000
Median % change year-on-year +4.17% - +4.35%
75th Percentile £78,750 £77,500 £81,250
90th Percentile £94,875 £90,000 £100,000
England median annual salary £55,000 £57,500 £56,500
% change year-on-year -4.35% +1.77% +13.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 20,176 24,067 36,758
As % of all permanent IT jobs advertised in London 59.99% 60.56% 62.33%
Number of salaries quoted 15,016 19,133 29,168
10th Percentile £40,541 £36,250 £33,750
25th Percentile £52,500 £48,750 £46,250
Median annual salary (50th Percentile) £70,000 £67,500 £64,000
Median % change year-on-year +3.70% +5.47% +6.67%
75th Percentile £88,750 £87,500 £82,500
90th Percentile £110,000 £110,000 £98,750
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

3-month moving average salary quoted in jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

Salary distribution for jobs citing Advertising in London over the 6 months to 18 May 2021.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 18 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +2 114 £72,500 +16.00% 35
West London +32 16 £60,000 +20.00% 4
South London +17 5 £32,500 -35.00% 2
East London +6 2 £60,500 +46.67% 10
North London +24 1 £65,000 - 1
Advertising
England

For the 6 months to 18 May 2021, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 229 (37.98%) Agile Software Development
2 161 (26.70%) Marketing
3 145 (24.05%) Python
4 143 (23.71%) SQL
5 127 (21.06%) JavaScript
6 122 (20.23%) Finance
6 122 (20.23%) AWS
7 117 (19.40%) Social Skills
8 100 (16.58%) Analytics
9 93 (15.42%) Java
10 90 (14.93%) Azure
11 89 (14.76%) Degree
12 87 (14.43%) HTML
13 81 (13.43%) Problem-Solving
14 76 (12.60%) Google
15 71 (11.77%) Docker
15 71 (11.77%) Mentoring
16 70 (11.61%) Microsoft
17 68 (11.28%) CSS
18 63 (10.45%) SDLC
19 62 (10.28%) TDD
20 58 (9.62%) Analytical Skills
21 57 (9.45%) DevOps
22 56 (9.29%) Microservices
23 55 (9.12%) C#
24 54 (8.96%) Kubernetes
25 52 (8.62%) Software Engineering
26 51 (8.46%) Front End Development
27 49 (8.13%) Stakeholder Management
28 48 (7.96%) OO

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (2.32%) Apache Spark
2 13 (2.16%) Apache Airflow
2 13 (2.16%) CMS
2 13 (2.16%) SAS
3 12 (1.99%) Apache Pig
4 10 (1.66%) Luigi
5 9 (1.49%) SharePoint
5 9 (1.49%) WordPress
6 6 (1.00%) Elasticsearch
7 2 (0.33%) Tomcat
8 1 (0.17%) Adobe Experience Manager
8 1 (0.17%) Apache
8 1 (0.17%) Confluence
8 1 (0.17%) Drupal
8 1 (0.17%) MS Exchange
8 1 (0.17%) OpenStack
Applications
1 29 (4.81%) Photoshop
2 25 (4.15%) Microsoft Excel
3 17 (2.82%) Microsoft Office
4 14 (2.32%) Adobe Premiere
5 11 (1.82%) Microsoft PowerPoint
6 9 (1.49%) Adobe Creative Suite
7 8 (1.33%) SPSS
8 7 (1.16%) Adobe After Effects
9 6 (1.00%) Adobe Illustrator
10 5 (0.83%) Sketch
11 4 (0.66%) Chatbot
12 3 (0.50%) InDesign
13 2 (0.33%) Adobe XD
13 2 (0.33%) Microsoft Project
13 2 (0.33%) MS Visio
14 1 (0.17%) Acrobat
14 1 (0.17%) Spreadsheet
Business Applications
1 10 (1.66%) FINCAD Analytics
2 1 (0.17%) Dynamics CRM
Cloud Services
1 122 (20.23%) AWS
2 90 (14.93%) Azure
3 38 (6.30%) GCP
4 35 (5.80%) SaaS
5 29 (4.81%) Datadog
6 28 (4.64%) Power Platform
7 22 (3.65%) Google Analytics
8 18 (2.99%) Amazon SQS
9 13 (2.16%) GitHub
9 13 (2.16%) Microsoft 365
10 11 (1.82%) Adobe Creative Cloud
10 11 (1.82%) Amazon EC2
11 10 (1.66%) Amazon Kinesis
12 8 (1.33%) Amazon S3
12 8 (1.33%) Azure Active Directory
12 8 (1.33%) Azure Data Factory
12 8 (1.33%) Firebase
13 6 (1.00%) Asana
14 5 (0.83%) Amazon SageMaker
14 5 (0.83%) Serverless
Communications & Networking
1 13 (2.16%) HTTP
2 6 (1.00%) DAB
2 6 (1.00%) DNS
3 5 (0.83%) DHCP
3 5 (0.83%) TCP/IP
4 4 (0.66%) Internet
5 3 (0.50%) SMS
5 3 (0.50%) VPN
5 3 (0.50%) WAN
5 3 (0.50%) Wi-Fi
6 2 (0.33%) 5G
6 2 (0.33%) Broadband
6 2 (0.33%) Firewall
6 2 (0.33%) LAN
7 1 (0.17%) BGP
7 1 (0.17%) MPLS
7 1 (0.17%) Network Security
7 1 (0.17%) OSPF
7 1 (0.17%) SD-WAN
7 1 (0.17%) SSH
Database & Business Intelligence
1 48 (7.96%) MongoDB
2 45 (7.46%) SQL Server
3 44 (7.30%) Tableau
4 41 (6.80%) Relational Database
5 31 (5.14%) Big Data
6 27 (4.48%) Power BI
6 27 (4.48%) SQL Server 2019
7 26 (4.31%) Hadoop
7 26 (4.31%) MySQL
8 23 (3.81%) PostgreSQL
9 21 (3.48%) Apache Cassandra
10 19 (3.15%) Amazon DynamoDB
10 19 (3.15%) NoSQL
11 18 (2.99%) Data Warehouse
12 15 (2.49%) Amazon RDS
12 15 (2.49%) Amazon Redshift
13 14 (2.32%) OLTP
13 14 (2.32%) Redis
14 12 (1.99%) Data Mining
15 11 (1.82%) Snowflake Schema
Development Applications
1 48 (7.96%) Git (software)
2 43 (7.13%) JIRA
3 21 (3.48%) GitLab
4 17 (2.82%) CircleCI
4 17 (2.82%) Cucumber
4 17 (2.82%) Selenium
5 15 (2.49%) Bugzilla
6 11 (1.82%) Grunt
7 9 (1.49%) REST Assured
7 9 (1.49%) SoapUI
8 7 (1.16%) Bitbucket
8 7 (1.16%) Bitbucket Server
8 7 (1.16%) ER Studio
8 7 (1.16%) ERwin
8 7 (1.16%) JBehave
8 7 (1.16%) PowerDesigner
8 7 (1.16%) TeamCity
9 6 (1.00%) CasperJS
9 6 (1.00%) PhantomJS
9 6 (1.00%) Team Foundation Server
General
1 161 (26.70%) Marketing
2 122 (20.23%) Finance
3 117 (19.40%) Social Skills
4 58 (9.62%) Analytical Skills
5 25 (4.15%) Banking
5 25 (4.15%) Games
6 18 (2.99%) Legal
7 16 (2.65%) Retail
8 12 (1.99%) Presentation Skills
9 11 (1.82%) Investment Banking
10 8 (1.33%) Automotive
10 8 (1.33%) Organisational Skills
10 8 (1.33%) Pharmaceutical
11 7 (1.16%) French Language
12 6 (1.00%) Billing
12 6 (1.00%) Brand Awareness
12 6 (1.00%) Italian Language
12 6 (1.00%) Law
12 6 (1.00%) Multimedia
12 6 (1.00%) Spanish Language
Job Titles
1 183 (30.35%) Developer
2 76 (12.60%) Analyst
3 34 (5.64%) Senior Developer
4 28 (4.64%) .NET Developer
5 27 (4.48%) Front End Developer (Client-Side Developer)
6 26 (4.31%) Architect
6 26 (4.31%) Data Engineer
7 24 (3.98%) Business Analyst
8 19 (3.15%) Data Analyst
9 18 (2.99%) Java Developer
10 17 (2.82%) AWS Engineer
10 17 (2.82%) Software Engineer
11 16 (2.65%) Project Manager
11 16 (2.65%) Python Developer
12 14 (2.32%) Full Stack Developer
12 14 (2.32%) Solutions Architect
13 13 (2.16%) Backend Developer
13 13 (2.16%) QA Engineer
14 12 (1.99%) Python Engineer
14 12 (1.99%) Senior Software Engineer
Libraries, Frameworks & Software Standards
1 87 (14.43%) HTML
2 68 (11.28%) CSS
3 48 (7.96%) HTML5
3 48 (7.96%) Node.js
4 47 (7.79%) .NET
4 47 (7.79%) OLE
5 44 (7.30%) AngularJS
6 43 (7.13%) Kafka
7 42 (6.97%) REST
8 34 (5.64%) CSS3
8 34 (5.64%) RESTful
8 34 (5.64%) Web Services
9 30 (4.98%) .NET Core
9 30 (4.98%) ASP.NET
10 29 (4.81%) React
11 28 (4.64%) ASP.NET MVC
12 26 (4.31%) Blazor
13 22 (3.65%) Django
13 22 (3.65%) Flask
13 22 (3.65%) Vue.js
Miscellaneous
1 44 (7.30%) Social Media
2 28 (4.64%) Digital Media
3 27 (4.48%) Greenfield Project
4 26 (4.31%) Blog
5 21 (3.48%) User Experience
6 19 (3.15%) Algorithms
7 17 (2.82%) Cloud Native
8 16 (2.65%) Derivative
9 14 (2.32%) Foreign Exchange (FX)
9 14 (2.32%) Market Risk
10 12 (1.99%) Data Structures
10 12 (1.99%) Mobile App
10 12 (1.99%) Virtual Team
11 10 (1.66%) Enterprise Software
11 10 (1.66%) Equities
11 10 (1.66%) Marketing Technology
12 9 (1.49%) Exotic Derivative
12 9 (1.49%) Management Information System
13 6 (1.00%) Credit Risk
13 6 (1.00%) Replication
Operating Systems
1 47 (7.79%) Linux
2 36 (5.97%) Windows
3 23 (3.81%) Unix
4 21 (3.48%) Android
5 16 (2.65%) Apple iOS
6 6 (1.00%) Windows Server
7 5 (0.83%) Windows 10
8 3 (0.50%) Windows 7
8 3 (0.50%) Windows Server 2012
9 2 (0.33%) Mac OS
10 1 (0.17%) Mac OS X
10 1 (0.17%) Windows Server 2016
10 1 (0.17%) Windows Server 2019
Processes & Methodologies
1 229 (37.98%) Agile Software Development
2 100 (16.58%) Analytics
3 81 (13.43%) Problem-Solving
4 71 (11.77%) Mentoring
5 63 (10.45%) SDLC
6 62 (10.28%) TDD
7 57 (9.45%) DevOps
8 56 (9.29%) Microservices
9 52 (8.62%) Software Engineering
10 51 (8.46%) Front End Development
11 49 (8.13%) Stakeholder Management
12 48 (7.96%) OO
13 47 (7.79%) Business Intelligence
14 46 (7.63%) Test Automation
15 43 (7.13%) Data Analysis
16 41 (6.80%) Data Modelling
16 41 (6.80%) Visualisation
17 40 (6.63%) Machine Learning
18 39 (6.47%) BDD
19 36 (5.97%) ETL
Programming Languages
1 145 (24.05%) Python
2 143 (23.71%) SQL
3 127 (21.06%) JavaScript
4 93 (15.42%) Java
5 55 (9.12%) C#
6 45 (7.46%) R
7 33 (5.47%) TypeScript
8 29 (4.81%) PHP
9 26 (4.31%) Go
9 26 (4.31%) Java 8
10 17 (2.82%) Kotlin
11 13 (2.16%) C++
12 10 (1.66%) Bash Shell
12 10 (1.66%) Perl
13 9 (1.49%) C
14 6 (1.00%) PowerShell
14 6 (1.00%) Scala
14 6 (1.00%) VB
15 5 (0.83%) Apple Swift
15 5 (0.83%) Clojure
Qualifications
1 89 (14.76%) Degree
2 23 (3.81%) Master's Degree
3 17 (2.82%) PhD
4 6 (1.00%) Computer Science Degree
5 5 (0.83%) ACCA
5 5 (0.83%) CIMA
6 3 (0.50%) MCSE
6 3 (0.50%) Microsoft Certification
7 2 (0.33%) CCNP
7 2 (0.33%) Cisco Certification
7 2 (0.33%) PMI Certification
8 1 (0.17%) CBAP
8 1 (0.17%) CCIE
8 1 (0.17%) CISM
8 1 (0.17%) CISSP
8 1 (0.17%) JNCIP
8 1 (0.17%) Numerate Degree
8 1 (0.17%) PRINCE2 Practitioner
8 1 (0.17%) Tableau Certification
Quality Assurance & Compliance
1 37 (6.14%) QA
2 24 (3.98%) Data Quality
3 9 (1.49%) Dodd-Frank
3 9 (1.49%) EMIR
3 9 (1.49%) MiFID
4 4 (0.66%) ISO/IEC 27001
5 3 (0.50%) GDPR
6 2 (0.33%) COBIT
6 2 (0.33%) NIST
7 1 (0.17%) PMO
System Software
1 71 (11.77%) Docker
2 23 (3.81%) Active Directory
3 6 (1.00%) HDFS
4 4 (0.66%) Apache Flume
5 2 (0.33%) VMware Infrastructure
6 1 (0.17%) Hyper-V
6 1 (0.17%) Microsoft App-V
6 1 (0.17%) NFS
Systems Management
1 54 (8.96%) Kubernetes
2 47 (7.79%) Terraform
3 13 (2.16%) Ansible
4 11 (1.82%) SCCM
5 9 (1.49%) Opscode Chef
5 9 (1.49%) Puppet
6 4 (0.66%) Grafana
6 4 (0.66%) Microsoft Intune
6 4 (0.66%) Prometheus
7 3 (0.50%) MOM
8 2 (0.33%) Nessus
8 2 (0.33%) Single Sign-On
8 2 (0.33%) WSUS
9 1 (0.17%) Jamf Pro
Vendors
1 76 (12.60%) Google
2 70 (11.61%) Microsoft
3 37 (6.14%) Adobe
4 23 (3.81%) Facebook
5 19 (3.15%) Salesforce.com
6 13 (2.16%) Instagram
6 13 (2.16%) PagerDuty
6 13 (2.16%) YouTube
7 12 (1.99%) Twitter
8 11 (1.82%) Alteryx
9 10 (1.66%) DoubleClick
9 10 (1.66%) Oracle
10 8 (1.33%) Okta
11 7 (1.16%) ServiceNow
12 6 (1.00%) Databricks
12 6 (1.00%) Marin
12 6 (1.00%) Workday
13 5 (0.83%) Adaptive Insights
13 5 (0.83%) Concur
13 5 (0.83%) Jitterbit