Period
to 20 October 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 20 October 2020 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
20 Oct 2020
Same period 2019 Same period 2018
Rank 232 225 124
Rank change year-on-year -7 -101 +65
Permanent jobs citing Advertising 263 863 1,895
As % of all permanent jobs advertised in London 1.33% 1.59% 2.81%
As % of the General category 2.78% 3.31% 5.56%
Number of salaries quoted 263 800 1,755
Median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +9.09%
10th Percentile £42,500 £35,000 £33,750
90th Percentile £95,000 £93,750 £86,250
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +16.67%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 9,471 26,048 34,079
As % of all permanent IT jobs advertised in London 47.96% 48.02% 50.48%
Number of salaries quoted 7,825 20,527 26,642
Median annual salary £70,000 £65,000 £62,500
Median salary % change year-on-year +7.69% +4.00% +4.17%
10th Percentile £42,500 £36,250 £35,000
90th Percentile £115,000 £104,691 £97,500
England median annual salary £60,000 £55,000 £54,200
% change year-on-year +9.09% +1.48% +3.24%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

3-month moving average salary quoted in jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

Salary distribution for jobs citing Advertising in London over the 6 months to 20 October 2020.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 20 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +20 98 £72,500 +16.00% 19
East London +39 16 £54,000 +0.93% 3
West London +74 5 £80,000 +52.38% 3
South London +32 2 £60,000 +2.13%
Advertising
England

For the 6 months to 20 October 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 99 (37.64%) Python
2 95 (36.12%) Agile Software Development
3 64 (24.33%) JavaScript
3 64 (24.33%) Azure
4 63 (23.95%) Finance
5 61 (23.19%) Java
6 58 (22.05%) SQL
7 52 (19.77%) AWS
8 50 (19.01%) Microsoft
9 49 (18.63%) Degree
10 46 (17.49%) C#
11 45 (17.11%) Marketing
11 45 (17.11%) DevOps
12 42 (15.97%) BDD
13 40 (15.21%) TDD
14 39 (14.83%) Analytics
15 38 (14.45%) HTML
16 34 (12.93%) .NET
16 34 (12.93%) SQL Server
16 34 (12.93%) Git (software)
17 30 (11.41%) MongoDB
18 28 (10.65%) MVC
19 27 (10.27%) Microservices
19 27 (10.27%) Greenfield Project
20 26 (9.89%) React
20 26 (9.89%) CSS
20 26 (9.89%) ASP.NET
21 25 (9.51%) OO
21 25 (9.51%) Google
21 25 (9.51%) Docker

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (4.56%) Elasticsearch
2 11 (4.18%) Apache Spark
3 10 (3.80%) CMS
4 8 (3.04%) Apache
5 6 (2.28%) Confluence
6 4 (1.52%) SharePoint
6 4 (1.52%) Tomcat
7 2 (0.76%) Apache Airflow
7 2 (0.76%) Apache TomEE
7 2 (0.76%) Drupal
7 2 (0.76%) WordPress
8 1 (0.38%) Adobe Experience Manager
8 1 (0.38%) SAS
8 1 (0.38%) Sitecore CMS
Applications
1 7 (2.66%) Microsoft Office
2 6 (2.28%) Microsoft PowerPoint
3 5 (1.90%) Microsoft Excel
4 2 (0.76%) Adobe Premiere
4 2 (0.76%) EViews
4 2 (0.76%) InVision
4 2 (0.76%) Maya
4 2 (0.76%) Microsoft Project
4 2 (0.76%) Sketch
4 2 (0.76%) Stata
4 2 (0.76%) Zeplin
5 1 (0.38%) Adobe Illustrator
5 1 (0.38%) Figma
5 1 (0.38%) MS Visio
5 1 (0.38%) Photoshop
Business Applications
1 5 (1.90%) SAP Hybris
2 3 (1.14%) WebTrends
3 2 (0.76%) FINCAD Analytics
3 2 (0.76%) Infor CloudSuite Industrial (formerly SyteLine)
3 2 (0.76%) NetSuite
4 1 (0.38%) Payment Gateway
4 1 (0.38%) Social Studio
Cloud Services
1 64 (24.33%) Azure
2 52 (19.77%) AWS
3 23 (8.75%) SaaS
4 18 (6.84%) GCP
5 15 (5.70%) Google Analytics
6 14 (5.32%) Office 365
7 13 (4.94%) IaaS
8 10 (3.80%) Serverless
9 9 (3.42%) PaaS
10 8 (3.04%) Power Platform
11 7 (2.66%) AdWords
12 5 (1.90%) Akamai
12 5 (1.90%) Amazon CloudWatch
13 4 (1.52%) Amazon EC2
13 4 (1.52%) Azure Active Directory
13 4 (1.52%) OneDrive
14 3 (1.14%) AWS CloudFormation
14 3 (1.14%) AWS Lambda
14 3 (1.14%) Cloud Computing
15 2 (0.76%) AWS Step Functions
Communications & Networking
1 9 (3.42%) TCP/IP
2 8 (3.04%) DNS
2 8 (3.04%) HTTP
3 7 (2.66%) SSH
4 3 (1.14%) Internet
4 3 (1.14%) Network Security
4 3 (1.14%) WebEx
5 2 (0.76%) VPN
6 1 (0.38%) ATM
6 1 (0.38%) Ethernet
6 1 (0.38%) Firewall
6 1 (0.38%) MPLS
6 1 (0.38%) RS-232
6 1 (0.38%) RS-485
6 1 (0.38%) SMS
6 1 (0.38%) SMTP
6 1 (0.38%) Wi-Fi
6 1 (0.38%) Wireless
Database & Business Intelligence
1 34 (12.93%) SQL Server
2 30 (11.41%) MongoDB
3 25 (9.51%) Big Data
4 23 (8.75%) SQL Server 2019
5 16 (6.08%) Data Warehouse
6 14 (5.32%) BigQuery
7 13 (4.94%) NoSQL
8 11 (4.18%) Hadoop
9 9 (3.42%) Relational Database
10 8 (3.04%) Amazon Redshift
10 8 (3.04%) Apache Cassandra
10 8 (3.04%) Power BI
11 7 (2.66%) MySQL
12 6 (2.28%) Data Lake
13 5 (1.90%) PostgreSQL
13 5 (1.90%) Snowflake Schema
14 4 (1.52%) Amazon RDS
14 4 (1.52%) KDB
14 4 (1.52%) Looker
15 3 (1.14%) SQL Server 2012
Development Applications
1 34 (12.93%) Git (software)
2 13 (4.94%) JIRA
3 8 (3.04%) Jenkins
4 7 (2.66%) Selenium
5 5 (1.90%) Maven
6 4 (1.52%) Cypress.io
6 4 (1.52%) GitLab
7 3 (1.14%) Bitbucket
7 3 (1.14%) JUnit
7 3 (1.14%) Mockito
7 3 (1.14%) Octopus Deploy
7 3 (1.14%) Subversion
7 3 (1.14%) TeamCity
8 2 (0.76%) Mercurial
8 2 (0.76%) Visual Studio
9 1 (0.38%) Cucumber
9 1 (0.38%) Eclipse
9 1 (0.38%) ReSharper
9 1 (0.38%) SoapUI
9 1 (0.38%) webpack
General
1 63 (23.95%) Finance
2 45 (17.11%) Marketing
3 13 (4.94%) Banking
3 13 (4.94%) Retail
4 8 (3.04%) Investment Banking
4 8 (3.04%) Publishing
5 6 (2.28%) Games
6 5 (1.90%) Front Office
7 4 (1.52%) Law
8 2 (0.76%) Back Office
8 2 (0.76%) Financial Institution
8 2 (0.76%) French Language
8 2 (0.76%) Pharmaceutical
8 2 (0.76%) Public Sector
8 2 (0.76%) Telecoms
9 1 (0.38%) Billing
9 1 (0.38%) Electronics
9 1 (0.38%) Polish Language
Job Titles
1 89 (33.84%) Developer
2 43 (16.35%) Analyst
3 28 (10.65%) .NET Developer
4 21 (7.98%) Senior Developer
5 18 (6.84%) Data Engineer
6 17 (6.46%) Java Developer
7 16 (6.08%) Python Developer
8 12 (4.56%) DevOps Engineer
9 11 (4.18%) Analyst Developer
9 11 (4.18%) Quantitative Developer
10 10 (3.80%) Architect
10 10 (3.80%) Qualitative Analyst
10 10 (3.80%) Quantitative Analyst
11 9 (3.42%) Business Analyst
11 9 (3.42%) Lead Developer
11 9 (3.42%) Python Engineer
11 9 (3.42%) Quantitative Analyst Developer
12 8 (3.04%) Consultant
12 8 (3.04%) Data Scientist
12 8 (3.04%) Senior DevOps
Libraries, Frameworks & Software Standards
1 38 (14.45%) HTML
2 34 (12.93%) .NET
3 26 (9.89%) ASP.NET
3 26 (9.89%) CSS
3 26 (9.89%) React
4 24 (9.13%) AngularJS
4 24 (9.13%) HTML5
5 23 (8.75%) .NET Core
5 23 (8.75%) ASP.NET MVC
6 20 (7.60%) CSS3
6 20 (7.60%) Node.js
7 19 (7.22%) Blazor
8 17 (6.46%) Spring
9 14 (5.32%) Kafka
9 14 (5.32%) Web Services
10 12 (4.56%) REST
11 11 (4.18%) Vue.js
12 9 (3.42%) Hibernate
13 7 (2.66%) .NET Framework
13 7 (2.66%) Redux
Miscellaneous
1 27 (10.27%) Greenfield Project
2 22 (8.37%) Analytical Skills
3 13 (4.94%) Social Media
4 12 (4.56%) Market Risk
5 11 (4.18%) Equities
5 11 (4.18%) Foreign Exchange (FX)
6 10 (3.80%) Derivative
6 10 (3.80%) Exotic Derivative
7 7 (2.66%) Linux Command Line
8 6 (2.28%) Algorithms
8 6 (2.28%) FMCG
9 5 (1.90%) Cloud Native
9 5 (1.90%) User Experience
9 5 (1.90%) Virtual Team
10 4 (1.52%) Mobile App
11 3 (1.14%) Data Structures
11 3 (1.14%) Digital Media
11 3 (1.14%) Smartphone
12 2 (0.76%) Management Information System
12 2 (0.76%) Mobile Games
Operating Systems
1 23 (8.75%) Linux
1 23 (8.75%) Windows
2 7 (2.66%) CentOS
3 5 (1.90%) Android
4 4 (1.52%) Windows 10
5 3 (1.14%) Apple iOS
5 3 (1.14%) Unix
Processes & Methodologies
1 95 (36.12%) Agile Software Development
2 45 (17.11%) DevOps
3 42 (15.97%) BDD
4 40 (15.21%) TDD
5 39 (14.83%) Analytics
6 28 (10.65%) MVC
7 27 (10.27%) Microservices
8 25 (9.51%) OO
9 23 (8.75%) Software Engineering
9 23 (8.75%) Stakeholder Management
9 23 (8.75%) Web Application Development
10 22 (8.37%) Computer Science
11 20 (7.60%) Machine Learning
12 19 (7.22%) B2B
13 18 (6.84%) ETL
14 17 (6.46%) Business Intelligence
15 16 (6.08%) Fintech
15 16 (6.08%) Mathematics
16 15 (5.70%) Scrum
16 15 (5.70%) Test Automation
Programming Languages
1 99 (37.64%) Python
2 64 (24.33%) JavaScript
3 61 (23.19%) Java
4 58 (22.05%) SQL
5 46 (17.49%) C#
6 17 (6.46%) C++
7 14 (5.32%) R
7 14 (5.32%) Ruby
8 12 (4.56%) Scala
9 11 (4.18%) TypeScript
10 9 (3.42%) Bash Shell
10 9 (3.42%) Go
11 7 (2.66%) Java 8
12 5 (1.90%) PowerShell
13 4 (1.52%) T-SQL
14 3 (1.14%) C
15 2 (0.76%) MATLAB
15 2 (0.76%) MAXScript
15 2 (0.76%) PHP
15 2 (0.76%) VBA
Qualifications
1 49 (18.63%) Degree
2 15 (5.70%) Master's Degree
3 12 (4.56%) PhD
4 7 (2.66%) Computer Science Degree
5 2 (0.76%) A+ Certification
5 2 (0.76%) Numerate Degree
5 2 (0.76%) Postgraduate
5 2 (0.76%) Security Cleared
6 1 (0.38%) AWS Certification
6 1 (0.38%) PMI Certification
6 1 (0.38%) SC Cleared
6 1 (0.38%) TOGAF Certification
Quality Assurance & Compliance
1 18 (6.84%) QA
2 10 (3.80%) Dodd-Frank
2 10 (3.80%) EMIR
2 10 (3.80%) MiFID
3 3 (1.14%) SLA
4 1 (0.38%) 21 CFR Part 11
4 1 (0.38%) GDPR
4 1 (0.38%) NCSC
4 1 (0.38%) PCI DSS
4 1 (0.38%) PSD2
System Software
1 25 (9.51%) Docker
2 17 (6.46%) Active Directory
3 11 (4.18%) VMware Infrastructure
4 8 (3.04%) Hyper-V
5 2 (0.76%) vSphere
6 1 (0.38%) Apache ZooKeeper
6 1 (0.38%) Virtual Desktop
6 1 (0.38%) Virtual Machines
Systems Management
1 23 (8.75%) Kubernetes
2 15 (5.70%) Ansible
3 11 (4.18%) Terraform
4 10 (3.80%) Puppet
5 8 (3.04%) Opscode Chef
6 5 (1.90%) Single Sign-On
7 3 (1.14%) Kibana
8 2 (0.76%) SCCM
9 1 (0.38%) Cisco CUCM
Vendors
1 50 (19.01%) Microsoft
2 25 (9.51%) Google
3 11 (4.18%) Adobe
3 11 (4.18%) Salesforce.com
3 11 (4.18%) VMware
4 7 (2.66%) DoubleClick
4 7 (2.66%) LogicMonitor
5 6 (2.28%) Oracle
5 6 (2.28%) SAP
5 6 (2.28%) Tableau
6 5 (1.90%) hybris
6 5 (1.90%) New Relic
7 4 (1.52%) ION Trading
8 3 (1.14%) Databricks
8 3 (1.14%) Facebook
8 3 (1.14%) Instagram
8 3 (1.14%) Salesforce Marketing Cloud
8 3 (1.14%) ServiceNow
9 2 (0.76%) Snapchat
9 2 (0.76%) Spotify