Period
to 18 April 2019

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 April 2019 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
18 Apr 2019
Same period 2018 Same period 2017
Rank 169 79 160
Rank change year-on-year -90 +81 -4
Permanent jobs citing Advertising 1,233 2,706 1,514
As % of all permanent IT jobs advertised in London 2.03% 3.87% 2.20%
As % of the General category 4.27% 7.78% 4.32%
Number of salaries quoted 955 2,239 1,352
London median annual salary £60,000 £55,000 £55,000
Median salary % change year-on-year +9.09% - +10.00%
10th Percentile £32,500 £31,725 £31,250
90th Percentile £92,500 £86,250 £90,000
England median annual salary £56,500 £50,000 £47,500
% change year-on-year +13.00% +5.26% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 28,879 34,791 35,046
As % of all permanent IT jobs advertised in London 47.49% 49.70% 50.82%
Number of salaries quoted 22,686 27,688 29,204
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £36,250 £35,000 £33,500
90th Percentile £100,000 £95,000 £93,750
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

The salary distribution of IT jobs citing Advertising in London over the 6 months to 18 April 2019.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 18 April 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -58 427 £60,000 +4.35% 41
West London -24 23 £58,750 +17.50% 9
South London -38 5 £35,000 -30.00% 5
East London +19 4 £62,500 +10.13% 6
North London +17 4 £39,250 -7.65% 1
Advertising
England

For the 6 months to 18 April 2019, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 375 (30.41%) Finance
2 358 (29.03%) Agile Software Development
3 297 (24.09%) SQL
4 272 (22.06%) Marketing
5 246 (19.95%) Degree
6 239 (19.38%) JavaScript
7 237 (19.22%) SQL Server
8 216 (17.52%) Microsoft
9 212 (17.19%) HTML
10 193 (15.65%) C#
11 192 (15.57%) .NET
12 175 (14.19%) Java
13 169 (13.71%) CSS
14 168 (13.63%) Problem-Solving
15 163 (13.22%) Scrum
16 143 (11.60%) Project Management
17 134 (10.87%) Computer Science
18 127 (10.30%) Python
19 117 (9.49%) Analytical Skills
20 115 (9.33%) Analytics
21 112 (9.08%) User Experience
22 111 (9.00%) Software Engineering
23 110 (8.92%) Stakeholder Management
24 109 (8.84%) Microsoft Azure
25 106 (8.60%) Amazon AWS
26 102 (8.27%) AngularJS
27 99 (8.03%) Windows
28 95 (7.70%) ASP.NET
28 95 (7.70%) SDLC
29 88 (7.14%) React

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (2.68%) CMS
1 33 (2.68%) SharePoint
2 27 (2.19%) WebSphere
3 25 (2.03%) Confluence
4 20 (1.62%) IIS
5 18 (1.46%) Apache Spark
5 18 (1.46%) MS Exchange
6 17 (1.38%) Apache TomEE
6 17 (1.38%) JBoss
7 13 (1.05%) WordPress
8 10 (0.81%) Adobe Experience Manager
9 9 (0.73%) Sitecore CMS
10 6 (0.49%) Elasticsearch
10 6 (0.49%) nginx
11 5 (0.41%) OpenStack
11 5 (0.41%) SharePoint 2010
11 5 (0.41%) Skype for Business
11 5 (0.41%) Tomcat
12 4 (0.32%) SharePoint 2013
12 4 (0.32%) WebSphere Application Server
Applications
1 61 (4.95%) Microsoft Excel
2 48 (3.89%) Microsoft PowerPoint
3 42 (3.41%) Microsoft Office
4 31 (2.51%) Photoshop
5 26 (2.11%) Microsoft Project
6 13 (1.05%) Adobe Illustrator
7 9 (0.73%) Adobe Creative Suite
8 8 (0.65%) InVision
9 5 (0.41%) MS Visio
9 5 (0.41%) OmniGraffle
10 4 (0.32%) Adobe After Effects
11 2 (0.16%) Chatbot
11 2 (0.16%) CINEMA 4D
11 2 (0.16%) InDesign
11 2 (0.16%) Stata
12 1 (0.081%) Adobe Premiere
12 1 (0.081%) Final Cut Pro
12 1 (0.081%) MODO
12 1 (0.081%) Spreadsheet
12 1 (0.081%) ZBrush
Business Applications
1 8 (0.65%) Magento
2 5 (0.41%) Salesforce.com CRM
3 4 (0.32%) Eloqua
3 4 (0.32%) NetSuite
4 3 (0.24%) Dynamics CRM
5 2 (0.16%) PeopleSoft Financials
5 2 (0.16%) Sage 200
5 2 (0.16%) Shopify
5 2 (0.16%) Siebel CRM
5 2 (0.16%) Social Studio
5 2 (0.16%) Workday HCM
6 1 (0.081%) Adobe Campaign
6 1 (0.081%) Distributed Ledger
6 1 (0.081%) Dynamics NAV
6 1 (0.081%) Payment Gateway
6 1 (0.081%) Sage 50
Cloud Services
1 109 (8.84%) Microsoft Azure
2 106 (8.60%) Amazon AWS
3 56 (4.54%) SaaS
4 46 (3.73%) Office 365
5 32 (2.60%) Google Cloud Platform
6 22 (1.78%) GitHub
7 17 (1.38%) Google Analytics
7 17 (1.38%) IaaS
8 13 (1.05%) PaaS
9 10 (0.81%) Serverless
10 9 (0.73%) Slack
10 9 (0.73%) Trello
11 8 (0.65%) Adobe Creative Cloud
12 7 (0.57%) AdWords
13 6 (0.49%) OpenShift
14 4 (0.32%) Adobe Analytics
14 4 (0.32%) Amazon S3
15 3 (0.24%) AWS Lambda
15 3 (0.24%) G Suite
15 3 (0.24%) Salesforce Service Cloud
Communications & Networking
1 29 (2.35%) Wireless
2 28 (2.27%) Firewall
3 27 (2.19%) Internet
4 26 (2.11%) LAN
4 26 (2.11%) WAN
5 16 (1.30%) BGP
5 16 (1.30%) OSPF
6 15 (1.22%) DNS
7 13 (1.05%) EIGRP
7 13 (1.05%) VoIP
7 13 (1.05%) VPN
8 11 (0.89%) TCP/IP
9 10 (0.81%) Network Security
10 9 (0.73%) DMVPN
10 9 (0.73%) IPsec
10 9 (0.73%) Skype
11 7 (0.57%) Cisco ASA
11 7 (0.57%) DHCP
12 6 (0.49%) Unified Communications
12 6 (0.49%) VLAN
Database & Business Intelligence
1 237 (19.22%) SQL Server
2 62 (5.03%) MySQL
3 47 (3.81%) SQL Server 2016
4 46 (3.73%) SQL Server Integration Services
5 44 (3.57%) Big Data
6 41 (3.33%) NoSQL
7 35 (2.84%) MongoDB
8 34 (2.76%) Data Warehouse
8 34 (2.76%) Relational Database
9 28 (2.27%) SQL Server Analysis Services
10 25 (2.03%) RavenDB
11 23 (1.87%) SQL Server Reporting Services
12 21 (1.70%) PostgreSQL
13 19 (1.54%) Blockchain
13 19 (1.54%) Hadoop
14 16 (1.30%) SQL Server 2012
15 13 (1.05%) Data Lake
16 12 (0.97%) Power BI
17 8 (0.65%) RDBMS
18 6 (0.49%) OLTP
Development Applications
1 88 (7.14%) JIRA
2 76 (6.16%) Git (software)
3 36 (2.92%) Team Foundation Server
4 35 (2.84%) Jenkins
5 27 (2.19%) Selenium
6 23 (1.87%) Subversion
7 22 (1.78%) Cucumber
8 21 (1.70%) Maven
9 20 (1.62%) Gradle
9 20 (1.62%) WebDriver
10 18 (1.46%) JUnit
10 18 (1.46%) Mockito
11 17 (1.38%) Ant
12 16 (1.30%) Visual Studio
13 10 (0.81%) TestRail
14 9 (0.73%) webpack
15 7 (0.57%) Axure RP
15 7 (0.57%) Grunt
15 7 (0.57%) gulp
16 6 (0.49%) Atlassian Bamboo
General
1 375 (30.41%) Finance
2 272 (22.06%) Marketing
3 78 (6.33%) Banking
4 66 (5.35%) Retail
5 30 (2.43%) Telecoms
6 19 (1.54%) Publishing
7 16 (1.30%) Front Office
8 11 (0.89%) Games
8 11 (0.89%) Legal
9 10 (0.81%) German Language
10 8 (0.65%) French Language
10 8 (0.65%) Spanish Language
11 7 (0.57%) Brand Awareness
12 6 (0.49%) Back Office
13 5 (0.41%) Law
14 4 (0.32%) Digital Economy
14 4 (0.32%) Italian Language
15 2 (0.16%) Electronics
15 2 (0.16%) Multimedia
15 2 (0.16%) Retail Banking
Job Titles
1 296 (24.01%) Developer
2 171 (13.87%) Analyst
3 101 (8.19%) .NET Developer
4 77 (6.24%) Project Manager
5 72 (5.84%) Business Analyst
6 63 (5.11%) Architect
7 50 (4.06%) Product Manager
8 47 (3.81%) Java Developer
9 44 (3.57%) Senior Developer
9 44 (3.57%) Software Engineer
10 42 (3.41%) Designer
11 38 (3.08%) Applications Support
12 36 (2.92%) Support Analyst
13 35 (2.84%) C# Developer
14 34 (2.76%) C# .NET Developer
15 33 (2.68%) Consultant
16 32 (2.60%) Front End Developer (Client-Side Developer)
17 30 (2.43%) Senior Analyst
18 28 (2.27%) UX Designer
19 25 (2.03%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 212 (17.19%) HTML
2 192 (15.57%) .NET
3 169 (13.71%) CSS
4 102 (8.27%) AngularJS
5 95 (7.70%) ASP.NET
6 88 (7.14%) React
7 86 (6.97%) Web Services
8 79 (6.41%) ASP.NET Web API
9 71 (5.76%) ASP.NET MVC
10 64 (5.19%) HTML5
11 63 (5.11%) REST
12 55 (4.46%) .NET Core
13 46 (3.73%) .NET Framework
14 45 (3.65%) RESTful
14 45 (3.65%) Twitter Bootstrap
15 43 (3.49%) CSS3
16 30 (2.43%) Node.js
17 27 (2.19%) jQuery
17 27 (2.19%) Spring
18 25 (2.03%) ASP.NET MVC 5
Miscellaneous
1 117 (9.49%) Analytical Skills
2 112 (9.08%) User Experience
3 62 (5.03%) Self-Motivation
4 55 (4.46%) Fintech
5 42 (3.41%) Digital Media
6 36 (2.92%) Greenfield Project
6 36 (2.92%) Social Media
7 27 (2.19%) Mobile App
8 26 (2.11%) Foreign Exchange (FX)
9 25 (2.03%) Enterprise Software
10 23 (1.87%) Market Risk
11 17 (1.38%) Algorithms
11 17 (1.38%) Equities
12 16 (1.30%) Credit Risk
12 16 (1.30%) Virtual Team
13 15 (1.22%) Clustering
14 14 (1.14%) Marketing Technology
15 13 (1.05%) Derivative
16 12 (0.97%) Blog
16 12 (0.97%) Management Information System
Operating Systems
1 99 (8.03%) Windows
2 63 (5.11%) Linux
3 34 (2.76%) Unix
4 30 (2.43%) Windows Server
5 21 (1.70%) Apple iOS
6 18 (1.46%) Windows 10
7 14 (1.14%) Android
8 9 (0.73%) Mac OS X
8 9 (0.73%) Windows Server 2008
9 8 (0.65%) Windows 7
10 5 (0.41%) CentOS
10 5 (0.41%) Mac OS
10 5 (0.41%) Red Hat Enterprise Linux
10 5 (0.41%) Windows Server 2012
11 4 (0.32%) Ubuntu
12 2 (0.16%) Windows Server 2003
13 1 (0.081%) Fedora
13 1 (0.081%) VMS
13 1 (0.081%) Windows 8
13 1 (0.081%) Windows XP
Processes & Methodologies
1 358 (29.03%) Agile Software Development
2 168 (13.63%) Problem-Solving
3 163 (13.22%) Scrum
4 143 (11.60%) Project Management
5 134 (10.87%) Computer Science
6 115 (9.33%) Analytics
7 111 (9.00%) Software Engineering
8 110 (8.92%) Stakeholder Management
9 95 (7.70%) SDLC
10 87 (7.06%) DevOps
11 84 (6.81%) MVC
12 82 (6.65%) TDD
13 77 (6.24%) CRM
14 75 (6.08%) E-Commerce
15 71 (5.76%) Web Application Development
16 64 (5.19%) OO
17 62 (5.03%) Business Intelligence
18 52 (4.22%) Test Automation
19 49 (3.97%) Migration
20 47 (3.81%) Unit Testing
Programming Languages
1 297 (24.09%) SQL
2 239 (19.38%) JavaScript
3 193 (15.65%) C#
4 175 (14.19%) Java
5 127 (10.30%) Python
6 66 (5.35%) PHP
7 40 (3.24%) PowerShell
8 39 (3.16%) T-SQL
9 38 (3.08%) C++
10 26 (2.11%) R
11 25 (2.03%) TypeScript
12 23 (1.87%) Groovy
13 21 (1.70%) Bash Shell
14 20 (1.62%) Perl
14 20 (1.62%) Ruby
15 15 (1.22%) MATLAB
16 12 (0.97%) ES6
16 12 (0.97%) Java 8
16 12 (0.97%) Scala
17 11 (0.89%) VB.NET
Qualifications
1 246 (19.95%) Degree
2 54 (4.38%) Computer Science Degree
3 36 (2.92%) Cisco Certification
4 32 (2.60%) PMP
5 29 (2.35%) CCNP
6 27 (2.19%) Security Cleared
7 24 (1.95%) PMI Certification
8 17 (1.38%) ISEB
9 16 (1.30%) CCNA
10 15 (1.22%) PhD
11 12 (0.97%) Master's Degree
12 11 (0.89%) SC Cleared
13 9 (0.73%) APMP
14 8 (0.65%) CCIE
14 8 (0.65%) ITIL Certification
15 7 (0.57%) APMG
15 7 (0.57%) DV Cleared
16 6 (0.49%) MCSA
16 6 (0.49%) Microsoft Certification
17 5 (0.41%) PRINCE2 Certification
Quality Assurance & Compliance
1 75 (6.08%) QA
2 18 (1.46%) PMO
3 14 (1.14%) Dodd-Frank
3 14 (1.14%) EMIR
3 14 (1.14%) MiFID
4 12 (0.97%) SLA
5 10 (0.81%) GDPR
6 8 (0.65%) Data Quality
7 6 (0.49%) Actionable Recommendations
8 5 (0.41%) ISO/IEC 27001
9 2 (0.16%) Basel III
10 1 (0.081%) Sarbanes-Oxley
10 1 (0.081%) WCAG
System Software
1 54 (4.38%) Active Directory
2 28 (2.27%) Docker
3 17 (1.38%) VMware Infrastructure
3 17 (1.38%) vSphere
4 11 (0.89%) XenApp
5 7 (0.57%) VMware ESXi
6 6 (0.49%) Hyper-V
7 1 (0.081%) Apache Flume
7 1 (0.081%) Apache ZooKeeper
7 1 (0.081%) Virtual Machines
7 1 (0.081%) Virtual Servers
Systems Management
1 21 (1.70%) Kubernetes
2 12 (0.97%) Ansible
3 9 (0.73%) Puppet
4 8 (0.65%) SCCM
5 6 (0.49%) Jamf Pro
5 6 (0.49%) Terraform
6 5 (0.41%) vCenter Server
6 5 (0.41%) vRealize
7 4 (0.32%) Microsoft Clustering
7 4 (0.32%) NetBackup
7 4 (0.32%) Opscode Chef
7 4 (0.32%) QRadar
7 4 (0.32%) Tivoli
7 4 (0.32%) Tivoli Identity Manager
8 3 (0.24%) HAProxy
8 3 (0.24%) PowerCLI
8 3 (0.24%) Single Sign-On
9 2 (0.16%) Cisco CUCM
9 2 (0.16%) Cisco UCCX
9 2 (0.16%) HP Quality Center
Vendors
1 216 (17.52%) Microsoft
2 63 (5.11%) Facebook
3 62 (5.03%) Oracle
4 59 (4.79%) Google
5 41 (3.33%) Cisco
5 41 (3.33%) VMware
6 40 (3.24%) Adobe
7 37 (3.00%) Salesforce.com
8 26 (2.11%) YouTube
9 18 (1.46%) Cognizant
10 17 (1.38%) Tableau
11 16 (1.30%) Citrix
12 15 (1.22%) IBM
12 15 (1.22%) Red Hat
12 15 (1.22%) ServiceNow
13 13 (1.05%) Informatica
13 13 (1.05%) Salesforce Marketing Cloud
13 13 (1.05%) Sitecore
14 11 (0.89%) Atlassian
14 11 (0.89%) HP