Period
to 22 January 2020

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 22 January 2020 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
22 Jan 2020
Same period 2019 Same period 2018
Rank 215 151 104
Rank change year-on-year -64 -47 +33
Permanent jobs citing Advertising 834 1,488 2,166
As % of all permanent IT jobs advertised in London 1.63% 2.36% 3.10%
As % of the General category 3.34% 4.78% 5.78%
Number of salaries quoted 768 1,211 1,833
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% -
10th Percentile £33,750 £33,750 £31,250
90th Percentile £90,000 £87,500 £81,250
England median annual salary £55,000 £55,000 £47,500
% change year-on-year - +15.79% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 24,980 31,151 37,473
As % of all permanent IT jobs advertised in London 48.68% 49.35% 53.62%
Number of salaries quoted 19,652 24,570 28,476
London median annual salary £67,500 £65,000 £60,000
Median salary % change year-on-year +3.85% +8.33% -
10th Percentile £36,250 £35,500 £35,000
90th Percentile £110,000 £98,750 £95,000
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

The salary distribution of IT jobs citing Advertising in London over the 6 months to 22 January 2020.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 22 January 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -48 295 £61,000 +1.67% 74
South London +12 23 £57,500 +27.78% 5
West London +7 12 £52,500 -6.67% 7
East London +12 9 £53,500 -25.44% 3
North London -5 2 - -
Advertising
England

For the 6 months to 22 January 2020, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 234 (28.06%) JavaScript
2 233 (27.94%) Agile Software Development
3 183 (21.94%) Marketing
4 178 (21.34%) Finance
5 161 (19.30%) Degree
6 159 (19.06%) HTML
7 149 (17.87%) CSS
8 135 (16.19%) Microsoft
9 129 (15.47%) SQL
9 129 (15.47%) Azure
10 126 (15.11%) AngularJS
11 122 (14.63%) AWS
12 119 (14.27%) Analytics
13 111 (13.31%) Java
14 110 (13.19%) Python
15 105 (12.59%) Google
16 94 (11.27%) SQL Server
16 94 (11.27%) Scrum
17 92 (11.03%) Analytical Skills
18 91 (10.91%) C#
19 90 (10.79%) .NET
19 90 (10.79%) React
20 84 (10.07%) Project Management
21 80 (9.59%) Problem-Solving
22 78 (9.35%) TDD
23 77 (9.23%) Fintech
24 76 (9.11%) User Experience
25 74 (8.87%) Stakeholder Management
26 70 (8.39%) MVC
26 70 (8.39%) Computer Science

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (3.00%) CMS
2 23 (2.76%) Elasticsearch
3 17 (2.04%) Apache Spark
3 17 (2.04%) Confluence
4 12 (1.44%) Skype for Business
5 11 (1.32%) Sitecore CMS
6 9 (1.08%) Drupal
7 8 (0.96%) WordPress
8 7 (0.84%) EPiServer
8 7 (0.84%) Tomcat
9 6 (0.72%) SharePoint
10 5 (0.60%) Exchange Server 2010
10 5 (0.60%) MS Exchange
10 5 (0.60%) OpenStack
10 5 (0.60%) Umbraco
11 4 (0.48%) Apache TomEE
11 4 (0.48%) JBoss
11 4 (0.48%) SAS
11 4 (0.48%) WebSphere
12 2 (0.24%) Apache
Applications
1 47 (5.64%) Microsoft Excel
2 23 (2.76%) Microsoft Office
2 23 (2.76%) Photoshop
3 21 (2.52%) Microsoft PowerPoint
4 18 (2.16%) Adobe Illustrator
5 11 (1.32%) Adobe After Effects
6 8 (0.96%) InDesign
6 8 (0.96%) Sketch
7 7 (0.84%) Adobe Creative Suite
8 5 (0.60%) MS Visio
8 5 (0.60%) OmniGraffle
8 5 (0.60%) Spreadsheet
9 4 (0.48%) Adobe Premiere
9 4 (0.48%) Adobe XD
10 3 (0.36%) Gliffy
10 3 (0.36%) InVision
10 3 (0.36%) Microsoft Project
11 1 (0.12%) 3ds Max
11 1 (0.12%) Acrobat
11 1 (0.12%) AutoCAD
Business Applications
1 4 (0.48%) Dynamics CRM
1 4 (0.48%) Siebel CRM
2 3 (0.36%) Eloqua
2 3 (0.36%) Salesforce.com CRM
2 3 (0.36%) Shopify
2 3 (0.36%) Sparx Enterprise Architect
3 2 (0.24%) Dynamics AX
3 2 (0.24%) Dynamics NAV
3 2 (0.24%) Magento
3 2 (0.24%) Remedy ITSM
4 1 (0.12%) Cognos Controller
4 1 (0.12%) NetSuite
4 1 (0.12%) SAP Business ByDesign
4 1 (0.12%) Social Studio
Cloud Services
1 129 (15.47%) Azure
2 122 (14.63%) AWS
3 47 (5.64%) Office 365
4 41 (4.92%) SaaS
5 40 (4.80%) Google Analytics
6 35 (4.20%) GCP
7 21 (2.52%) Power Platform
8 20 (2.40%) AWS CloudFormation
9 12 (1.44%) IaaS
10 11 (1.32%) Amazon EC2
11 8 (0.96%) Azure Data Factory
11 8 (0.96%) Serverless
12 7 (0.84%) GitHub
12 7 (0.84%) Google Tag Manager
13 6 (0.72%) Adobe Analytics
13 6 (0.72%) Cloud Computing
13 6 (0.72%) PaaS
14 5 (0.60%) AdWords
14 5 (0.60%) Amazon S3
14 5 (0.60%) Azure Active Directory
Communications & Networking
1 32 (3.84%) Firewall
2 24 (2.88%) TCP/IP
3 23 (2.76%) DNS
4 20 (2.40%) Internet
5 17 (2.04%) DHCP
6 12 (1.44%) Skype
7 11 (1.32%) LAN
8 9 (1.08%) MPLS
9 7 (0.84%) HTTP
10 6 (0.72%) BGP
10 6 (0.72%) SMS
10 6 (0.72%) VoIP
10 6 (0.72%) WAN
10 6 (0.72%) Wireless
11 5 (0.60%) NAS
11 5 (0.60%) OSPF
12 4 (0.48%) Remote Desktop
12 4 (0.48%) SAN
13 3 (0.36%) Intranet
13 3 (0.36%) Wi-Fi
Database & Business Intelligence
1 94 (11.27%) SQL Server
2 55 (6.59%) MongoDB
3 51 (6.12%) Big Data
4 28 (3.36%) MySQL
5 27 (3.24%) NoSQL
6 26 (3.12%) Data Warehouse
7 23 (2.76%) Relational Database
8 22 (2.64%) SQL Server 2016
9 21 (2.52%) Power BI
10 19 (2.28%) RavenDB
11 16 (1.92%) SQL Server Integration Services
12 14 (1.68%) Hadoop
12 14 (1.68%) PostgreSQL
13 13 (1.56%) SQL Server 2019
14 10 (1.20%) Data Lake
15 7 (0.84%) Apache Cassandra
15 7 (0.84%) BigQuery
15 7 (0.84%) Enterprise Data Warehouse
15 7 (0.84%) SQL Server Analysis Services
16 6 (0.72%) Amazon Redshift
Development Applications
1 68 (8.15%) Git (software)
2 30 (3.60%) JIRA
3 23 (2.76%) Gradle
4 17 (2.04%) Jenkins
5 16 (1.92%) Android Studio
6 11 (1.32%) Jasmine
6 11 (1.32%) Karma Test Runner
6 11 (1.32%) Mocha
7 10 (1.20%) Bitbucket
7 10 (1.20%) Selenium
8 9 (1.08%) Hudson
9 8 (0.96%) GitLab
9 8 (0.96%) JUnit
10 7 (0.84%) Mockito
10 7 (0.84%) Subversion
11 6 (0.72%) Maven
12 5 (0.60%) Atlassian Bamboo
12 5 (0.60%) Cucumber
12 5 (0.60%) gulp
12 5 (0.60%) Protractor
General
1 183 (21.94%) Marketing
2 178 (21.34%) Finance
3 44 (5.28%) Retail
4 29 (3.48%) Telecoms
5 28 (3.36%) Banking
6 21 (2.52%) Legal
7 16 (1.92%) Games
8 15 (1.80%) Law
9 11 (1.32%) Publishing
10 8 (0.96%) Multimedia
11 7 (0.84%) French Language
11 7 (0.84%) Investment Banking
12 6 (0.72%) German Language
12 6 (0.72%) Pharmaceutical
13 5 (0.60%) Automotive
14 4 (0.48%) Back Office
14 4 (0.48%) Retail Banking
15 3 (0.36%) Brand Awareness
16 2 (0.24%) Billing
16 2 (0.24%) Music Industry
Job Titles
1 245 (29.38%) Developer
2 73 (8.75%) Analyst
3 61 (7.31%) .NET Developer
4 58 (6.95%) Front End Developer (Client-Side Developer)
5 48 (5.76%) Senior Developer
6 42 (5.04%) Project Manager
7 41 (4.92%) Architect
8 33 (3.96%) Consultant
9 29 (3.48%) JavaScript Developer
10 25 (3.00%) Senior Front-End Developer
11 24 (2.88%) Administrator
11 24 (2.88%) Business Analyst
11 24 (2.88%) Java Developer
12 23 (2.76%) Designer
13 21 (2.52%) Product Manager
14 20 (2.40%) React Developer
14 20 (2.40%) Software Engineer
15 18 (2.16%) Systems Administrator
16 17 (2.04%) Senior Manager
17 16 (1.92%) Support Engineer
Libraries, Frameworks & Software Standards
1 159 (19.06%) HTML
2 149 (17.87%) CSS
3 126 (15.11%) AngularJS
4 90 (10.79%) .NET
4 90 (10.79%) React
5 68 (8.15%) ASP.NET
6 61 (7.31%) Node.js
7 58 (6.95%) ASP.NET MVC
8 51 (6.12%) HTML5
9 50 (6.00%) CSS3
10 43 (5.16%) ASP.NET Web API
11 42 (5.04%) Web Services
12 39 (4.68%) REST
13 38 (4.56%) RESTful
14 34 (4.08%) .NET Core
15 32 (3.84%) Twitter Bootstrap
16 31 (3.72%) Redux
17 27 (3.24%) Vue.js
18 26 (3.12%) JSON
19 22 (2.64%) ASP.NET MVC 5
Miscellaneous
1 92 (11.03%) Analytical Skills
2 76 (9.11%) User Experience
3 47 (5.64%) Greenfield Project
4 34 (4.08%) Enterprise Software
5 32 (3.84%) Social Media
6 20 (2.40%) Mobile App
7 18 (2.16%) Digital Media
7 18 (2.16%) Management Information System
8 12 (1.44%) Public Cloud
8 12 (1.44%) Self-Motivation
9 11 (1.32%) Foreign Exchange (FX)
9 11 (1.32%) Market Risk
10 10 (1.20%) Credit Risk
11 9 (1.08%) Derivative
11 9 (1.08%) Equities
11 9 (1.08%) Exotic Derivative
11 9 (1.08%) Graphic Design
12 7 (0.84%) Hedge funds
13 6 (0.72%) Algorithms
13 6 (0.72%) Animation
Operating Systems
1 65 (7.79%) Windows
2 46 (5.52%) Linux
3 31 (3.72%) Windows Server
4 24 (2.88%) Android
5 17 (2.04%) Windows Server 2012
6 14 (1.68%) Unix
6 14 (1.68%) Windows 10
7 13 (1.56%) Apple iOS
8 6 (0.72%) Mac OS X
9 5 (0.60%) Windows 7
10 3 (0.36%) Mac OS
10 3 (0.36%) Windows Server 2008
10 3 (0.36%) zOS
11 2 (0.24%) Windows Server 2003
12 1 (0.12%) FreeNAS
12 1 (0.12%) Windows XP
Processes & Methodologies
1 233 (27.94%) Agile Software Development
2 119 (14.27%) Analytics
3 94 (11.27%) Scrum
4 84 (10.07%) Project Management
5 80 (9.59%) Problem-Solving
6 78 (9.35%) TDD
7 77 (9.23%) Fintech
8 74 (8.87%) Stakeholder Management
9 70 (8.39%) Computer Science
9 70 (8.39%) MVC
10 67 (8.03%) Front End Development
11 60 (7.19%) DevOps
11 60 (7.19%) Digital Marketing
12 52 (6.24%) Software Engineering
13 51 (6.12%) CRM
13 51 (6.12%) Web Application Development
14 46 (5.52%) Business Intelligence
15 45 (5.40%) Machine Learning
15 45 (5.40%) SDLC
16 42 (5.04%) Web Development
Programming Languages
1 234 (28.06%) JavaScript
2 129 (15.47%) SQL
3 111 (13.31%) Java
4 110 (13.19%) Python
5 91 (10.91%) C#
6 42 (5.04%) PHP
7 40 (4.80%) TypeScript
8 29 (3.48%) ES6
9 21 (2.52%) R
10 20 (2.40%) PowerShell
11 16 (1.92%) Ruby
12 15 (1.80%) C++
13 13 (1.56%) Java 8
14 11 (1.32%) Scala
15 10 (1.20%) Bash Shell
16 9 (1.08%) Go
16 9 (1.08%) Groovy
16 9 (1.08%) MATLAB
16 9 (1.08%) VBA
17 8 (0.96%) T-SQL
Qualifications
1 161 (19.30%) Degree
2 41 (4.92%) Computer Science Degree
3 25 (3.00%) Master's Degree
4 21 (2.52%) PMP
5 17 (2.04%) VMware Certified Professional (VCP)
6 12 (1.44%) PMI Certification
7 11 (1.32%) CISSP
7 11 (1.32%) PhD
8 8 (0.96%) CISM
9 7 (0.84%) CCNP
9 7 (0.84%) Cisco Certification
9 7 (0.84%) ITIL Foundation Certificate
10 5 (0.60%) CISA
10 5 (0.60%) CompTIA Security+
11 4 (0.48%) CCNA
12 3 (0.36%) CEH
12 3 (0.36%) CIMA
12 3 (0.36%) JNCIS
12 3 (0.36%) OSCE
12 3 (0.36%) OSCP
Quality Assurance & Compliance
1 40 (4.80%) QA
2 22 (2.64%) GDPR
3 14 (1.68%) Data Quality
4 11 (1.32%) MiFID
5 9 (1.08%) Dodd-Frank
5 9 (1.08%) EMIR
6 7 (0.84%) ISO/IEC 27001
7 6 (0.72%) COBIT
7 6 (0.72%) PCI DSS
7 6 (0.72%) PMO
8 5 (0.60%) HIPAA
8 5 (0.60%) NCSC
9 3 (0.36%) SLA
10 2 (0.24%) Basel III
10 2 (0.24%) GAAP
10 2 (0.24%) IFRS
10 2 (0.24%) Solvency II
11 1 (0.12%) Actionable Recommendations
11 1 (0.12%) Cyber Essentials
11 1 (0.12%) Cyber Essentials PLUS
System Software
1 53 (6.35%) Docker
2 44 (5.28%) Active Directory
3 26 (3.12%) VMware Infrastructure
4 12 (1.44%) Hyper-V
5 5 (0.60%) VMware ESXi
5 5 (0.60%) XenApp
5 5 (0.60%) XenDesktop
6 4 (0.48%) Virtual Machines
7 3 (0.36%) Job Entry Subsystem
7 3 (0.36%) RACF
7 3 (0.36%) Virtual Servers
8 2 (0.24%) Apache ZooKeeper
8 2 (0.24%) vSphere
9 1 (0.12%) Varnish
Systems Management
1 38 (4.56%) Kubernetes
2 22 (2.64%) Ansible
3 20 (2.40%) Terraform
4 16 (1.92%) Puppet
5 13 (1.56%) SCCM
6 8 (0.96%) Consul
7 7 (0.84%) Opscode Chef
7 7 (0.84%) Prometheus
8 4 (0.48%) Docker Swarm
8 4 (0.48%) Grafana
8 4 (0.48%) Graphite
9 3 (0.36%) Microsoft Intune
9 3 (0.36%) NetVault Backup
9 3 (0.36%) Systems Management Server (SMS)
9 3 (0.36%) vCenter Server
10 2 (0.24%) Norton AntiVirus
10 2 (0.24%) Single Sign-On
11 1 (0.12%) Backup Exec
11 1 (0.12%) Oozie
11 1 (0.12%) WSUS
Vendors
1 135 (16.19%) Microsoft
2 105 (12.59%) Google
3 41 (4.92%) Salesforce.com
3 41 (4.92%) VMware
4 33 (3.96%) Facebook
5 30 (3.60%) YouTube
6 28 (3.36%) Adobe
7 24 (2.88%) Tableau
8 17 (2.04%) Pardot
9 16 (1.92%) Oracle
10 15 (1.80%) Sitecore
11 12 (1.44%) CommVault
12 11 (1.32%) Citrix
13 8 (0.96%) Salesforce Marketing Cloud
13 8 (0.96%) Splunk
13 8 (0.96%) Twitter
14 7 (0.84%) Cisco
15 6 (0.72%) Juniper
15 6 (0.72%) Tealium
16 5 (0.60%) Samsung