Period
to

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 23 May 2022 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
23 May 2022
Same period 2021 Same period 2020
Rank 130 195 249
Rank change year-on-year +65 +54 -68
Permanent jobs citing Advertising 2,194 634 538
As % of all permanent jobs advertised in London 3.12% 1.84% 1.39%
As % of the General category 4.56% 3.03% 2.28%
Number of salaries quoted 846 343 499
10th Percentile £38,000 £39,750 £37,250
25th Percentile £50,000 £48,500 £46,250
Median annual salary (50th Percentile) £62,500 £60,000 £60,000
Median % change year-on-year +4.17% - -
75th Percentile £82,500 £78,750 £77,500
90th Percentile £93,750 £92,000 £90,000
England median annual salary £60,000 £55,000 £57,500
% change year-on-year +9.09% -4.35% +1.77%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 48,085 20,892 23,641
As % of all permanent IT jobs advertised in London 68.37% 60.75% 61.03%
Number of salaries quoted 22,377 15,362 18,749
10th Percentile £41,250 £41,250 £37,348
25th Percentile £52,500 £52,500 £48,750
Median annual salary (50th Percentile) £70,000 £70,000 £67,500
Median % change year-on-year - +3.70% +6.05%
75th Percentile £92,500 £88,750 £87,500
90th Percentile £112,500 £110,000 £110,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a proportion of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

3-month moving average salary quoted in jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

Salary distribution for jobs citing Advertising in London over the 6 months to 23 May 2022.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 23 May 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Central London +94 355 £62,500 -13.79% 23
West London -10 79 £60,000 +4.35% 9
South London -34 19 £26,000 -20.00%
East London -49 10 £42,500 -29.75% 3
North London -35 2 £72,750 +11.92% 1
Advertising
England

For the 6 months to 23 May 2022, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 676 (30.81%) Agile
2 618 (28.17%) Marketing
3 615 (28.03%) Social Skills
4 560 (25.52%) Python
5 557 (25.39%) SQL
6 444 (20.24%) Analytics
6 444 (20.24%) Problem-Solving
7 407 (18.55%) Finance
8 399 (18.19%) Analytical Skills
9 387 (17.64%) Google
10 354 (16.13%) Degree
10 354 (16.13%) JavaScript
11 307 (13.99%) OLE
12 252 (11.49%) AWS
13 251 (11.44%) R
14 248 (11.30%) Java
15 237 (10.80%) Software Engineering
16 232 (10.57%) HTML
16 232 (10.57%) Microsoft
16 232 (10.57%) Digital Marketing
17 219 (9.98%) Business Intelligence
18 213 (9.71%) Git (software)
19 211 (9.62%) DevOps
19 211 (9.62%) Project Management
20 206 (9.39%) Visualisation
21 205 (9.34%) Data Analysis
22 203 (9.25%) Social Media
23 202 (9.21%) Mentoring
24 199 (9.07%) React
25 198 (9.02%) CI/CD

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 106 (4.83%) CMS
2 66 (3.01%) Elasticsearch
3 57 (2.60%) WordPress
4 51 (2.32%) Apache Spark
5 50 (2.28%) Apache
5 50 (2.28%) Apache Airflow
6 49 (2.23%) Confluence
7 21 (0.96%) SAS
8 18 (0.82%) IIS
9 13 (0.59%) Cloud Foundry
10 9 (0.41%) Apache Pig
10 9 (0.41%) Ethereum
10 9 (0.41%) SharePoint
11 6 (0.27%) Luigi
12 5 (0.23%) MS Exchange
12 5 (0.23%) Mule
12 5 (0.23%) Mule ESB
12 5 (0.23%) Oracle Workflow
13 4 (0.18%) nginx
14 3 (0.14%) Umbraco
Applications
1 90 (4.10%) Microsoft Excel
2 84 (3.83%) Adobe After Effects
3 75 (3.42%) Photoshop
4 56 (2.55%) Adobe Premiere
4 56 (2.55%) Microsoft PowerPoint
5 49 (2.23%) Microsoft Office
6 47 (2.14%) Adobe Illustrator
7 30 (1.37%) Adobe Creative Suite
8 23 (1.05%) Microsoft Project
9 22 (1.00%) CINEMA 4D
10 19 (0.87%) InDesign
10 19 (0.87%) Spreadsheet
11 15 (0.68%) SPSS
12 14 (0.64%) Sketch
13 8 (0.36%) InVision
14 7 (0.32%) Adobe XD
14 7 (0.32%) MS Visio
15 3 (0.14%) Stata
16 1 (0.046%) Acrobat
16 1 (0.046%) Zeplin
Business Applications
1 16 (0.73%) Shopify
2 14 (0.64%) Dynamics CRM
3 8 (0.36%) Payment Gateway
4 6 (0.27%) Academy Revenues and Benefits
5 5 (0.23%) Magento
5 5 (0.23%) Social Studio
6 4 (0.18%) Adobe Campaign
7 3 (0.14%) Elite 3E
7 3 (0.14%) Misys Midas
7 3 (0.14%) SAP HR
8 2 (0.091%) ION MarketView
8 2 (0.091%) NetSuite
8 2 (0.091%) Oracle Retail
8 2 (0.091%) Salesforce.com CRM
9 1 (0.046%) Carpe Diem
9 1 (0.046%) Eloqua
9 1 (0.046%) Oracle BPM
9 1 (0.046%) SAP Business One
9 1 (0.046%) SAP S/4HANA
Cloud Services
1 252 (11.49%) AWS
2 185 (8.43%) GCP
3 160 (7.29%) Azure
4 105 (4.79%) Power Platform
5 86 (3.92%) Snowflake
6 80 (3.65%) Serverless
7 78 (3.56%) GitHub
8 69 (3.14%) Google Data Studio
9 64 (2.92%) SaaS
10 58 (2.64%) Google Analytics
11 50 (2.28%) npm
12 39 (1.78%) Microsoft 365
13 37 (1.69%) Amazon S3
13 37 (1.69%) Cloud Composer
14 36 (1.64%) Amazon Alexa
14 36 (1.64%) AWS Lambda
14 36 (1.64%) Google Ads
15 32 (1.46%) Amazon Kinesis
16 29 (1.32%) Google Tag Manager
17 27 (1.23%) AWS CloudFormation
Communications & Networking
1 67 (3.05%) Broadband
2 53 (2.42%) HTTP
3 42 (1.91%) Internet
4 38 (1.73%) DNS
5 30 (1.37%) Firewall
6 21 (0.96%) DHCP
6 21 (0.96%) OSPF
7 19 (0.87%) MPLS
8 17 (0.77%) BGP
9 15 (0.68%) Cisco IOS
10 13 (0.59%) ExtremeXOS
10 13 (0.59%) IPv6
11 12 (0.55%) DSL
11 12 (0.55%) Network Security
12 11 (0.50%) VPN
13 9 (0.41%) Wireless
14 7 (0.32%) LAN
14 7 (0.32%) WAN
15 6 (0.27%) SAN
15 6 (0.27%) SD-WAN
Database & Business Intelligence
1 147 (6.70%) Tableau
2 132 (6.02%) MySQL
3 117 (5.33%) Big Data
4 116 (5.29%) Data Warehouse
5 105 (4.79%) SQL Server
6 97 (4.42%) Power BI
7 86 (3.92%) BigQuery
7 86 (3.92%) PostgreSQL
8 85 (3.87%) Relational Database
9 58 (2.64%) MongoDB
10 41 (1.87%) Redis
11 39 (1.78%) NoSQL
12 36 (1.64%) Looker
13 35 (1.60%) Amazon RDS
14 32 (1.46%) Data Lake
15 26 (1.19%) Amazon DynamoDB
15 26 (1.19%) Hadoop
16 21 (0.96%) Amazon Redshift
16 21 (0.96%) SQL Server Integration Services
17 20 (0.91%) SQL Server Reporting Services
Development Applications
1 213 (9.71%) Git (software)
2 152 (6.93%) JIRA
3 64 (2.92%) Jenkins
4 50 (2.28%) GitLab
5 48 (2.19%) Cypress.io
6 39 (1.78%) Cucumber
6 39 (1.78%) Grunt
7 32 (1.46%) webpack
8 26 (1.19%) gulp
9 21 (0.96%) SQL Server Management Studio (SSMS)
10 20 (0.91%) Babel
10 20 (0.91%) Selenium
11 17 (0.77%) CircleCI
12 14 (0.64%) Mocha
13 13 (0.59%) TeamCity
14 12 (0.55%) ERwin
14 12 (0.55%) Octopus Deploy
14 12 (0.55%) PowerDesigner
14 12 (0.55%) Spock
14 12 (0.55%) Visual Studio
General
1 618 (28.17%) Marketing
2 615 (28.03%) Social Skills
3 407 (18.55%) Finance
4 399 (18.19%) Analytical Skills
5 132 (6.02%) Inclusion and Diversity
6 128 (5.83%) Games
7 96 (4.38%) Organisational Skills
8 93 (4.24%) Retail
9 82 (3.74%) Law
10 71 (3.24%) Legal
11 66 (3.01%) Banking
12 62 (2.83%) Presentation Skills
12 62 (2.83%) Publishing
13 50 (2.28%) Multimedia
14 44 (2.01%) Influencing Skills
15 17 (0.77%) Brand Awareness
16 16 (0.73%) Automotive
16 16 (0.73%) German Language
17 15 (0.68%) Documentation Skills
17 15 (0.68%) Public Sector
Job Titles
1 434 (19.78%) Developer
2 260 (11.85%) Analyst
3 126 (5.74%) Software Engineer
4 89 (4.06%) Designer
5 77 (3.51%) Senior Developer
6 75 (3.42%) Python Developer
7 74 (3.37%) Business Analyst
8 71 (3.24%) Product Manager
9 70 (3.19%) Architect
10 57 (2.60%) Data Analyst
11 56 (2.55%) Project Manager
12 54 (2.46%) Front End Developer (Client-Side Developer)
13 49 (2.23%) Senior Software Engineer
14 48 (2.19%) Analytics Manager
14 48 (2.19%) Java Developer
15 47 (2.14%) Senior Manager
16 46 (2.10%) Data Engineer
17 44 (2.01%) Data Scientist
17 44 (2.01%) Solutions Architect
18 42 (1.91%) Support Analyst
Libraries, Frameworks & Software Standards
1 307 (13.99%) OLE
2 232 (10.57%) HTML
3 199 (9.07%) React
4 165 (7.52%) Node.js
5 155 (7.06%) CSS
6 120 (5.47%) Web Services
7 117 (5.33%) RESTful
8 95 (4.33%) .NET
9 77 (3.51%) HTML5
10 74 (3.37%) REST
11 68 (3.10%) AngularJS
12 59 (2.69%) Sass
13 54 (2.46%) Kafka
14 50 (2.28%) GraphQL
15 47 (2.14%) Jest
16 44 (2.01%) Django
17 43 (1.96%) Redux
18 42 (1.91%) Flask
19 41 (1.87%) jQuery
19 41 (1.87%) Spring
Miscellaneous
1 203 (9.25%) Social Media
2 128 (5.83%) User Experience
3 106 (4.83%) Self-Motivation
4 104 (4.74%) Digital Media
5 99 (4.51%) Algorithms
6 98 (4.47%) Podcast
7 71 (3.24%) Marketing Technology
8 69 (3.14%) Mobile App
9 62 (2.83%) Cloud Native
10 46 (2.10%) Data Structures
11 37 (1.69%) Blockchain
12 34 (1.55%) Foreign Exchange (FX)
13 33 (1.50%) Video\Live Streaming
14 32 (1.46%) Derivative
15 30 (1.37%) Animation
15 30 (1.37%) Graphic Design
15 30 (1.37%) Management Information System
16 27 (1.23%) Video Editing
17 26 (1.19%) Equities
18 25 (1.14%) Linux Command Line
Operating Systems
1 120 (5.47%) Linux
2 103 (4.69%) Windows
3 55 (2.51%) Android
4 44 (2.01%) Windows 10
5 43 (1.96%) Apple iOS
5 43 (1.96%) Windows Server
6 35 (1.60%) Unix
7 13 (0.59%) Windows Server 2008
8 9 (0.41%) Mac OS
9 8 (0.36%) Windows Server 2012
10 7 (0.32%) Mac OS X
11 3 (0.14%) Windows Server 2016
12 1 (0.046%) Debian
12 1 (0.046%) Ubuntu
12 1 (0.046%) Windows Server 2019
Processes & Methodologies
1 676 (30.81%) Agile
2 444 (20.24%) Analytics
2 444 (20.24%) Problem-Solving
3 237 (10.80%) Software Engineering
4 232 (10.57%) Digital Marketing
5 219 (9.98%) Business Intelligence
6 211 (9.62%) DevOps
6 211 (9.62%) Project Management
7 206 (9.39%) Visualisation
8 205 (9.34%) Data Analysis
9 202 (9.21%) Mentoring
10 198 (9.02%) CI/CD
11 195 (8.89%) Test Automation
12 189 (8.61%) Scrum
13 170 (7.75%) Data Science
14 160 (7.29%) Continuous Improvement
15 145 (6.61%) Computer Science
16 141 (6.43%) TDD
17 137 (6.24%) Coaching
18 131 (5.97%) Data Modelling
Programming Languages
1 560 (25.52%) Python
2 557 (25.39%) SQL
3 354 (16.13%) JavaScript
4 251 (11.44%) R
5 248 (11.30%) Java
6 184 (8.39%) TypeScript
7 139 (6.34%) C#
8 93 (4.24%) Go
9 83 (3.78%) PHP
10 51 (2.32%) Kotlin
11 49 (2.23%) PowerShell
11 49 (2.23%) T-SQL
12 44 (2.01%) C++
13 31 (1.41%) C
14 28 (1.28%) Scala
15 20 (0.91%) Bash
15 20 (0.91%) Perl
16 19 (0.87%) VBA
17 18 (0.82%) PL/SQL
18 17 (0.77%) Groovy
Qualifications
1 354 (16.13%) Degree
2 89 (4.06%) Master's Degree
3 56 (2.55%) Computer Science Degree
4 23 (1.05%) PhD
5 22 (1.00%) Security Cleared
6 20 (0.91%) SC Cleared
7 13 (0.59%) ITIL Certification
8 11 (0.50%) Microsoft Certification
9 8 (0.36%) Cisco Certification
10 7 (0.32%) CISSP
11 6 (0.27%) CCNA
11 6 (0.27%) MCSD
11 6 (0.27%) MCSE
11 6 (0.27%) PMP
12 5 (0.23%) CCNP
12 5 (0.23%) JNCIP
13 4 (0.18%) CCIE
13 4 (0.18%) GCIH
13 4 (0.18%) ISEB
13 4 (0.18%) PMI Certification
Quality Assurance & Compliance
1 137 (6.24%) QA
2 88 (4.01%) Data Quality
3 63 (2.87%) Actionable Recommendations
4 30 (1.37%) GDPR
5 27 (1.23%) SLA
6 21 (0.96%) PMO
7 19 (0.87%) Accessibility
8 13 (0.59%) Dodd-Frank
8 13 (0.59%) EMIR
8 13 (0.59%) MiFID
9 10 (0.46%) GMP
9 10 (0.46%) ISO/IEC 27001
10 7 (0.32%) ISAE 3402
11 2 (0.091%) Cyber Essentials
11 2 (0.091%) Cyber Essentials PLUS
12 1 (0.046%) IFRS
12 1 (0.046%) ISO 22301
12 1 (0.046%) NCSC
12 1 (0.046%) NIST
12 1 (0.046%) Sarbanes-Oxley
System Software
1 165 (7.52%) Docker
2 41 (1.87%) Active Directory
3 16 (0.73%) Terminal Services
4 7 (0.32%) DFS Replication
5 4 (0.18%) VMware Infrastructure
5 4 (0.18%) zsh
6 3 (0.14%) Apache Flume
7 2 (0.091%) Virtual Machines
7 2 (0.091%) VMware ESXi
7 2 (0.091%) XenApp
8 1 (0.046%) Apache ZooKeeper
8 1 (0.046%) XenDesktop
Systems Management
1 137 (6.24%) Kubernetes
2 98 (4.47%) Terraform
3 39 (1.78%) Grafana
4 33 (1.50%) Ansible
5 25 (1.14%) Prometheus
6 15 (0.68%) Packer
7 13 (0.59%) Kibana
7 13 (0.59%) logstash
8 12 (0.55%) Graphite
8 12 (0.55%) StatsD
9 10 (0.46%) Jamf Pro
10 8 (0.36%) Munin
10 8 (0.36%) Nagios
10 8 (0.36%) Opsgenie
10 8 (0.36%) Puppet
11 7 (0.32%) Active Directory Federation Services
11 7 (0.32%) Rancher
11 7 (0.32%) SCCM
11 7 (0.32%) Single Sign-On
12 3 (0.14%) Microsoft Intune
Vendors
1 387 (17.64%) Google
2 232 (10.57%) Microsoft
3 170 (7.75%) Adobe
4 78 (3.56%) Facebook
5 56 (2.55%) Cisco
6 50 (2.28%) Salesforce.com
7 49 (2.23%) Oracle
8 46 (2.10%) Twitter
9 43 (1.96%) Alteryx
10 36 (1.64%) Instagram
11 31 (1.41%) TikTok
12 29 (1.32%) PagerDuty
13 28 (1.28%) Apple
14 21 (0.96%) Sony
15 20 (0.91%) YouTube
16 19 (0.87%) IBM
16 19 (0.87%) Reuters
17 18 (0.82%) Databricks
17 18 (0.82%) DataRobot
18 14 (0.64%) SoundCloud