Period
to 21 October 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 21 October 2018 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 123 183 157
Rank change year-on-year +60 -26 +34
Permanent jobs citing Advertising 1,892 1,461 1,737
As % of all permanent IT jobs advertised in London 2.80% 1.97% 2.26%
As % of the General category 5.70% 3.63% 4.30%
Number of salaries quoted 1,611 1,260 1,588
London median annual salary £57,500 £55,000 £52,500
Median salary % change year-on-year +4.55% +4.76% +10.53%
10th Percentile £32,500 £30,000 £30,000
90th Percentile £86,250 £81,250 £86,625
England median annual salary £52,500 £45,000 £48,250
% change year-on-year +16.67% -6.74% +13.53%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 33,211 40,270 40,416
As % of all permanent IT jobs advertised in London 49.17% 54.31% 52.57%
Number of salaries quoted 26,040 28,071 34,631
London median annual salary £62,500 £60,000 £60,000
Median salary % change year-on-year +4.17% - +4.35%
10th Percentile £35,000 £35,000 £32,500
90th Percentile £97,500 £95,000 £91,250
England median annual salary £55,000 £52,500 £51,500
% change year-on-year +4.76% +1.94% +3.00%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

The salary distribution of IT jobs citing Advertising in London over the 6 months to 21 October 2018.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +24 581 £60,000 +9.09% 76
West London +31 33 £50,000 +11.11% 31
East London +4 20 £53,125 +11.84% 26
South London -7 19 £48,750 - 3
North London +7 6 £35,000 -4.76%
Advertising
England

For the 6 months to 21 October 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 627 (33.14%) Finance
2 560 (29.60%) Microsoft
3 519 (27.43%) SQL
4 485 (25.63%) Agile Software Development
5 386 (20.40%) SQL Server
6 383 (20.24%) JavaScript
7 325 (17.18%) Java
8 324 (17.12%) HTML
9 321 (16.97%) Marketing
10 298 (15.75%) CSS
11 280 (14.80%) .NET
12 267 (14.11%) Degree
13 265 (14.01%) C#
14 222 (11.73%) Analytics
15 212 (11.21%) Microsoft Azure
16 211 (11.15%) TDD
17 207 (10.94%) CRM
18 197 (10.41%) PHP
19 192 (10.15%) Business Intelligence
20 189 (9.99%) AngularJS
21 180 (9.51%) MVC
22 175 (9.25%) Scrum
22 175 (9.25%) Amazon AWS
23 160 (8.46%) Git (software)
24 158 (8.35%) HTML5
25 156 (8.25%) Python
26 154 (8.14%) Linux
27 150 (7.93%) Web Development
27 150 (7.93%) DevOps
28 148 (7.82%) Retail

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 78 (4.12%) SharePoint
2 64 (3.38%) CMS
3 43 (2.27%) EPiServer
3 43 (2.27%) Sitecore CMS
4 35 (1.85%) Apache Spark
5 32 (1.69%) SharePoint 2013
6 30 (1.59%) IIS
7 25 (1.32%) Apache
7 25 (1.32%) Confluence
8 23 (1.22%) WordPress
9 21 (1.11%) SAS
10 19 (1.00%) MS Exchange
11 14 (0.74%) nginx
12 13 (0.69%) OpenStack
13 10 (0.53%) WebSphere
14 9 (0.48%) Exchange Server 2010
15 8 (0.42%) BizTalk Server
15 8 (0.42%) JBoss
16 6 (0.32%) Adobe Experience Manager
16 6 (0.32%) Apache TomEE
Applications
1 62 (3.28%) Microsoft Excel
2 59 (3.12%) Microsoft Office
3 33 (1.74%) Microsoft PowerPoint
4 25 (1.32%) Photoshop
5 17 (0.90%) MS Visio
6 15 (0.79%) Adobe Illustrator
7 9 (0.48%) Microsoft Project
8 7 (0.37%) InDesign
9 6 (0.32%) Adobe Creative Suite
10 2 (0.11%) Acrobat
10 2 (0.11%) Adobe After Effects
10 2 (0.11%) EViews
10 2 (0.11%) Maya
10 2 (0.11%) Snapchat
11 1 (0.053%) InVision
11 1 (0.053%) NUKE
11 1 (0.053%) OmniGraffle
11 1 (0.053%) Spreadsheet
Business Applications
1 118 (6.24%) Dynamics CRM
2 53 (2.80%) NetSuite
3 44 (2.33%) Eloqua
4 33 (1.74%) Dynamics NAV
5 29 (1.53%) Dynamics AX
6 17 (0.90%) SAP Business One
7 11 (0.58%) JDE OneWorld
8 9 (0.48%) Sage 200
9 5 (0.26%) Distributed Ledger
10 4 (0.21%) FastStats
10 4 (0.21%) Sage X3
10 4 (0.21%) SAP CRM
10 4 (0.21%) SAP IS-U
11 3 (0.16%) Sage 500
11 3 (0.16%) Shopify
12 2 (0.11%) Salesforce.com CRM
12 2 (0.11%) SAP BPC
12 2 (0.11%) SAP CO
12 2 (0.11%) SAP FI/CO
12 2 (0.11%) Workday HCM
Cloud Services
1 212 (11.21%) Microsoft Azure
2 175 (9.25%) Amazon AWS
3 74 (3.91%) Office 365
4 69 (3.65%) Dynamics 365
5 47 (2.48%) npm
6 38 (2.01%) Azure Data Factory
7 36 (1.90%) SaaS
8 28 (1.48%) PaaS
9 22 (1.16%) Google Analytics
10 21 (1.11%) Google Cloud Platform
11 16 (0.85%) AdWords
12 14 (0.74%) Azure Machine Learning
13 13 (0.69%) Amazon Kinesis
14 12 (0.63%) OpenShift
15 10 (0.53%) Amazon EMR
15 10 (0.53%) Serverless
16 9 (0.48%) Amazon S3
16 9 (0.48%) Cloud Computing
16 9 (0.48%) IaaS
16 9 (0.48%) Salesforce Sales Cloud
Communications & Networking
1 53 (2.80%) Firewall
2 38 (2.01%) Internet
3 36 (1.90%) DNS
4 33 (1.74%) WAN
5 28 (1.48%) LAN
6 27 (1.43%) TCP/IP
7 25 (1.32%) BGP
7 25 (1.32%) Cisco ASA
7 25 (1.32%) OSPF
8 24 (1.27%) DHCP
9 23 (1.22%) MPLS
10 22 (1.16%) SNMP
11 20 (1.06%) F5 BIG-IP GTM
11 20 (1.06%) F5 BIG-IP LTM
12 19 (1.00%) Wireless
13 15 (0.79%) SAN
14 13 (0.69%) VPN
15 11 (0.58%) WebEx
16 10 (0.53%) Network Security
17 9 (0.48%) Intranet
Database & Business Intelligence
1 386 (20.40%) SQL Server
2 138 (7.29%) NoSQL
3 136 (7.19%) SQL Server Integration Services
4 107 (5.66%) Power BI
5 106 (5.60%) MongoDB
6 102 (5.39%) SQL Server Analysis Services
6 102 (5.39%) SQL Server Reporting Services
7 87 (4.60%) Data Warehouse
8 72 (3.81%) Relational Database
9 62 (3.28%) Big Data
10 60 (3.17%) MySQL
10 60 (3.17%) SQL Server 2016
11 48 (2.54%) PostgreSQL
12 44 (2.33%) Couchbase
13 39 (2.06%) Data Lake
14 38 (2.01%) Hadoop
15 29 (1.53%) SQL Server 2008
16 28 (1.48%) SQL Server 2012
17 26 (1.37%) Azure SQL Database
17 26 (1.37%) RavenDB
Development Applications
1 160 (8.46%) Git (software)
2 77 (4.07%) Selenium
2 77 (4.07%) Visual Studio
3 71 (3.75%) Jenkins
4 63 (3.33%) gulp
5 55 (2.91%) Team Foundation Server
6 52 (2.75%) TeamCity
7 50 (2.64%) JIRA
8 49 (2.59%) Octopus Deploy
9 47 (2.48%) Mocha
10 46 (2.43%) Protractor
11 45 (2.38%) Karma Test Runner
12 44 (2.33%) Bower
13 43 (2.27%) Sinon.JS
14 31 (1.64%) JUnit
15 29 (1.53%) Cucumber
16 22 (1.16%) Maven
17 20 (1.06%) Mockito
18 17 (0.90%) Grunt
19 14 (0.74%) Gradle
General
1 627 (33.14%) Finance
2 321 (16.97%) Marketing
3 148 (7.82%) Retail
4 111 (5.87%) Banking
5 84 (4.44%) Telecoms
6 34 (1.80%) Front Office
7 26 (1.37%) Games
8 25 (1.32%) Publishing
9 21 (1.11%) Multimedia
10 17 (0.90%) Manufacturing
11 16 (0.85%) Legal
12 14 (0.74%) Law
13 11 (0.58%) Retail Banking
14 10 (0.53%) French Language
14 10 (0.53%) German Language
14 10 (0.53%) Investment Banking
15 9 (0.48%) Italian Language
15 9 (0.48%) Spanish Language
16 8 (0.42%) General Ledger
16 8 (0.42%) Local Government
Job Titles
1 634 (33.51%) Developer
2 220 (11.63%) Analyst
3 165 (8.72%) Consultant
4 154 (8.14%) .NET Developer
5 141 (7.45%) Java Developer
6 110 (5.81%) Senior Developer
7 78 (4.12%) Project Manager
8 74 (3.91%) Business Analyst
9 73 (3.86%) Administrator
10 69 (3.65%) Architect
11 59 (3.12%) Business Intelligence Developer
12 58 (3.07%) C# Developer
12 58 (3.07%) SQL Developer
13 51 (2.70%) Junior
14 47 (2.48%) Senior Analyst
15 43 (2.27%) CRM Consultant
15 43 (2.27%) Senior Java Developer
16 42 (2.22%) Product Manager
17 41 (2.17%) C# .NET Developer
17 41 (2.17%) Dynamics CRM Consultant
Libraries, Frameworks & Software Standards
1 324 (17.12%) HTML
2 298 (15.75%) CSS
3 280 (14.80%) .NET
4 189 (9.99%) AngularJS
5 158 (8.35%) HTML5
6 144 (7.61%) ASP.NET
7 137 (7.24%) RESTful
8 122 (6.45%) CSS3
9 108 (5.71%) Spring
10 105 (5.55%) jQuery
11 98 (5.18%) Web Services
12 91 (4.81%) Hibernate
13 89 (4.70%) Twitter Bootstrap
14 87 (4.60%) ASP.NET MVC
15 78 (4.12%) ASP.NET Web API
16 74 (3.91%) Sass
17 67 (3.54%) REST
18 65 (3.44%) XML
19 57 (3.01%) React
20 55 (2.91%) .NET Core
Miscellaneous
1 144 (7.61%) Analytical Skills
2 109 (5.76%) User Experience
3 96 (5.07%) Fintech
4 87 (4.60%) Computer Science
5 58 (3.07%) Greenfield Project
6 51 (2.70%) Social Media
7 47 (2.48%) Self-Motivation
8 43 (2.27%) Cloud Native
9 39 (2.06%) Enterprise Software
10 38 (2.01%) Mobile App
11 22 (1.16%) Management Information System
12 21 (1.11%) Algorithms
13 20 (1.06%) Digital Media
14 19 (1.00%) Data Structures
15 18 (0.95%) Derivative
15 18 (0.95%) Fixed Income
15 18 (0.95%) Virtual Team
16 15 (0.79%) Data Centre
16 15 (0.79%) Foreign Exchange (FX)
16 15 (0.79%) Hedge funds
Operating Systems
1 154 (8.14%) Linux
2 124 (6.55%) Windows
3 46 (2.43%) Unix
4 37 (1.96%) Windows Server
5 28 (1.48%) Windows Server 2008
6 27 (1.43%) Windows Server 2012
7 24 (1.27%) Windows 7
8 21 (1.11%) Windows 10
9 17 (0.90%) Mac OS X
10 16 (0.85%) Red Hat Enterprise Linux
11 14 (0.74%) Android
12 12 (0.63%) Mac OS
13 11 (0.58%) Apple iOS
14 9 (0.48%) CentOS
15 6 (0.32%) Mac OS X Server
15 6 (0.32%) Windows Server 2003
16 3 (0.16%) Debian
16 3 (0.16%) Windows 8
17 2 (0.11%) VMS
17 2 (0.11%) Windows Embedded Compact
Processes & Methodologies
1 485 (25.63%) Agile Software Development
2 222 (11.73%) Analytics
3 211 (11.15%) TDD
4 207 (10.94%) CRM
5 192 (10.15%) Business Intelligence
6 180 (9.51%) MVC
7 175 (9.25%) Scrum
8 150 (7.93%) DevOps
8 150 (7.93%) Web Development
9 147 (7.77%) Problem-Solving
10 140 (7.40%) Project Management
11 135 (7.14%) Stakeholder Management
12 128 (6.77%) Web Application Development
13 123 (6.50%) Data Science
14 109 (5.76%) Software Engineering
15 104 (5.50%) Continuous Improvement
16 102 (5.39%) ERP
17 101 (5.34%) BDD
18 97 (5.13%) Microservices
19 95 (5.02%) SDLC
Programming Languages
1 519 (27.43%) SQL
2 383 (20.24%) JavaScript
3 325 (17.18%) Java
4 265 (14.01%) C#
5 197 (10.41%) PHP
6 156 (8.25%) Python
7 96 (5.07%) T-SQL
8 62 (3.28%) Java 8
9 50 (2.64%) Scala
10 47 (2.48%) R
11 43 (2.27%) Data Analysis Expressions (DAX)
12 40 (2.11%) C++
13 27 (1.43%) C
14 25 (1.32%) Bash Shell
14 25 (1.32%) ES6
15 19 (1.00%) PowerShell
16 16 (0.85%) TypeScript
17 14 (0.74%) Ruby
18 12 (0.63%) Go
19 11 (0.58%) PL/SQL
Qualifications
1 267 (14.11%) Degree
2 56 (2.96%) Cisco Certification
3 50 (2.64%) CCNP
4 46 (2.43%) Computer Science Degree
5 43 (2.27%) SAFe Agilist
6 28 (1.48%) CCNA
7 27 (1.43%) PMP
8 26 (1.37%) Microsoft Certification
9 24 (1.27%) PhD
10 23 (1.22%) CCIE
11 21 (1.11%) Security Cleared
12 16 (0.85%) ISEB
13 15 (0.79%) JNCIA
14 14 (0.74%) Master's Degree
14 14 (0.74%) PMI Certification
14 14 (0.74%) SC Cleared
15 13 (0.69%) ACCA
15 13 (0.69%) RHCE
16 12 (0.63%) JNCIS
17 11 (0.58%) MCSE
Quality Assurance & Compliance
1 57 (3.01%) QA
2 29 (1.53%) GDPR
3 28 (1.48%) Data Quality
4 21 (1.11%) SLA
5 13 (0.69%) PMO
5 13 (0.69%) Solvency II
6 12 (0.63%) Dodd-Frank
6 12 (0.63%) EMIR
6 12 (0.63%) MiFID
7 7 (0.37%) WCAG
8 3 (0.16%) ISO/IEC 27001
9 2 (0.11%) Basel III
9 2 (0.11%) COBIT
10 1 (0.053%) GAAP
10 1 (0.053%) IFRS
10 1 (0.053%) PCI DSS
10 1 (0.053%) PMBOK
System Software
1 96 (5.07%) Active Directory
2 85 (4.49%) Docker
3 42 (2.22%) VMware Infrastructure
4 19 (1.00%) VMware ESXi
5 13 (0.69%) HDFS
5 13 (0.69%) vSphere
6 6 (0.32%) Virtual Desktop
7 5 (0.26%) Squid
7 5 (0.26%) XenApp
8 4 (0.21%) Microsoft App-V
8 4 (0.21%) Virtual Servers
9 3 (0.16%) Virtual Machines
9 3 (0.16%) XenDesktop
10 2 (0.11%) Hyper-V
10 2 (0.11%) VirtualBox
10 2 (0.11%) XenServer
11 1 (0.053%) Microsoft Virtual Server
Systems Management
1 32 (1.69%) Kubernetes
2 31 (1.64%) Ansible
2 31 (1.64%) Puppet
3 23 (1.22%) SCCM
4 14 (0.74%) Opscode Chef
4 14 (0.74%) Terraform
4 14 (0.74%) vRealize
5 13 (0.69%) vCenter Server
6 12 (0.63%) Grafana
6 12 (0.63%) Kibana
6 12 (0.63%) logstash
6 12 (0.63%) Prometheus
7 9 (0.48%) ZABBIX
8 6 (0.32%) Docker Swarm
9 5 (0.26%) Nagios
10 4 (0.21%) NetBackup
11 3 (0.16%) Ambari
11 3 (0.16%) Jamf Pro
11 3 (0.16%) Microsoft Clustering
11 3 (0.16%) WSUS
Vendors
1 560 (29.60%) Microsoft
2 78 (4.12%) Oracle
3 75 (3.96%) Facebook
4 72 (3.81%) Cisco
4 72 (3.81%) VMware
5 64 (3.38%) Google
6 47 (2.48%) Sitecore
7 44 (2.33%) Marketo
8 43 (2.27%) SAP
9 40 (2.11%) Adobe
10 37 (1.96%) Sage
11 36 (1.90%) Alias
12 32 (1.69%) Citrix
13 29 (1.53%) Infor
13 29 (1.53%) Salesforce.com
14 27 (1.43%) CheckPoint
15 25 (1.32%) Epicor
15 25 (1.32%) Tableau
16 23 (1.22%) Juniper
16 23 (1.22%) Palo Alto