Period
to 18 December 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in London. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 December 2018 with a comparison to the same period over the previous 2 years.

Advertising
England > London
6 months to
18 Dec 2018
Same period 2017 Same period 2016
Rank 132 132 151
Rank change year-on-year 0 +19 +40
Permanent jobs citing Advertising 1,672 1,937 1,721
As % of all permanent IT jobs advertised in London 2.52% 2.62% 2.34%
As % of the General category 5.25% 4.87% 4.47%
Number of salaries quoted 1,395 1,668 1,573
London median annual salary £57,500 £55,000 £53,500
Median salary % change year-on-year +4.55% +2.80% +10.31%
10th Percentile £33,600 £31,250 £29,500
90th Percentile £86,250 £80,000 £92,250
England median annual salary £55,000 £46,000 £47,500
% change year-on-year +19.57% -3.16% +5.56%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for common skills.

All General Skills
London
Permanent vacancies with a requirement for common skills 31,838 39,812 38,493
As % of all permanent IT jobs advertised in London 48.00% 53.92% 52.27%
Number of salaries quoted 25,164 28,710 32,796
London median annual salary £65,000 £60,000 £60,000
Median salary % change year-on-year +8.33% - +4.35%
10th Percentile £35,000 £35,000 £32,750
90th Percentile £100,000 £95,000 £93,750
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

Advertising
Job Vacancy Trend in London

Job postings citing Advertising as a percentage of all IT jobs advertised in London.

Job vacancy trend for Advertising in London

Advertising
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in London.

Salary trend for Advertising in London

Advertising
Salary Histogram in London

The salary distribution of IT jobs citing Advertising in London over the 6 months to 18 December 2018.

Salary histogram for Advertising in London

Advertising
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the London region over the 6 months to 18 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -14 531 £60,000 +9.09% 59
West London -24 29 £52,500 +5.00% 36
South London -29 15 £47,500 +5.56% 14
East London +1 8 £71,750 +30.45% 14
North London +14 6 £35,000 +18.64% 4
Advertising
England

For the 6 months to 18 December 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Advertising.

1 543 (32.48%) Finance
2 459 (27.45%) Agile Software Development
3 446 (26.67%) Microsoft
4 439 (26.26%) SQL
5 335 (20.04%) JavaScript
6 327 (19.56%) SQL Server
7 311 (18.60%) Marketing
8 301 (18.00%) Java
9 283 (16.93%) HTML
10 237 (14.17%) .NET
11 236 (14.11%) CSS
12 233 (13.94%) Degree
13 230 (13.76%) C#
14 183 (10.94%) Scrum
15 178 (10.65%) PHP
16 177 (10.59%) Analytics
17 164 (9.81%) TDD
18 162 (9.69%) AngularJS
19 155 (9.27%) Python
19 155 (9.27%) Microsoft Azure
20 153 (9.15%) CRM
21 148 (8.85%) Project Management
22 146 (8.73%) MVC
23 145 (8.67%) Business Intelligence
23 145 (8.67%) Problem-Solving
24 138 (8.25%) Amazon AWS
25 136 (8.13%) Stakeholder Management
26 134 (8.01%) Retail
26 134 (8.01%) DevOps
27 131 (7.83%) Linux

Advertising
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 64 (3.83%) SharePoint
2 61 (3.65%) CMS
3 32 (1.91%) Apache Spark
3 32 (1.91%) Sitecore CMS
4 30 (1.79%) EPiServer
5 25 (1.50%) SharePoint 2013
6 24 (1.44%) MS Exchange
6 24 (1.44%) WebSphere
7 23 (1.38%) IIS
8 22 (1.32%) WordPress
9 21 (1.26%) Apache
10 18 (1.08%) Confluence
11 16 (0.96%) Apache TomEE
11 16 (0.96%) JBoss
12 15 (0.90%) nginx
13 13 (0.78%) OpenStack
13 13 (0.78%) SAS
14 10 (0.60%) Adobe Experience Manager
15 9 (0.54%) Exchange Server 2010
16 8 (0.48%) BizTalk Server
Applications
1 61 (3.65%) Microsoft Office
2 54 (3.23%) Microsoft Excel
3 40 (2.39%) Microsoft PowerPoint
4 28 (1.67%) Photoshop
5 23 (1.38%) Microsoft Project
6 20 (1.20%) MS Visio
7 16 (0.96%) Adobe Illustrator
8 7 (0.42%) Adobe Creative Suite
9 6 (0.36%) InDesign
10 5 (0.30%) InVision
11 2 (0.12%) Acrobat
11 2 (0.12%) OmniGraffle
11 2 (0.12%) Snapchat
12 1 (0.060%) Adobe After Effects
12 1 (0.060%) Spreadsheet
Business Applications
1 92 (5.50%) Dynamics CRM
2 37 (2.21%) NetSuite
3 31 (1.85%) Eloqua
4 26 (1.56%) Dynamics NAV
5 22 (1.32%) Dynamics AX
6 10 (0.60%) SAP Business One
7 7 (0.42%) Sage 200
8 6 (0.36%) JDE OneWorld
9 5 (0.30%) Distributed Ledger
10 4 (0.24%) Workday HCM
11 3 (0.18%) Shopify
12 2 (0.12%) Sage 500
12 2 (0.12%) Sage BI
12 2 (0.12%) Sage X3
12 2 (0.12%) Salesforce.com CRM
13 1 (0.060%) Infor M3
13 1 (0.060%) Magento
13 1 (0.060%) Payment Gateway
13 1 (0.060%) Sage 1000
13 1 (0.060%) Temenos T24
Cloud Services
1 155 (9.27%) Microsoft Azure
2 138 (8.25%) Amazon AWS
3 54 (3.23%) Office 365
4 47 (2.81%) Dynamics 365
5 40 (2.39%) SaaS
6 34 (2.03%) npm
7 25 (1.50%) Google Cloud Platform
8 23 (1.38%) Azure Data Factory
9 19 (1.14%) Google Analytics
9 19 (1.14%) PaaS
10 15 (0.90%) OpenShift
11 12 (0.72%) AdWords
11 12 (0.72%) Serverless
12 11 (0.66%) Amazon Kinesis
13 9 (0.54%) IaaS
14 8 (0.48%) Amazon EMR
14 8 (0.48%) Azure Machine Learning
15 7 (0.42%) Amazon S3
15 7 (0.42%) Data Lake Analytics
15 7 (0.42%) G Suite
Communications & Networking
1 44 (2.63%) Firewall
2 31 (1.85%) WAN
3 30 (1.79%) DNS
3 30 (1.79%) Internet
4 27 (1.61%) LAN
5 25 (1.50%) BGP
5 25 (1.50%) OSPF
5 25 (1.50%) TCP/IP
6 24 (1.44%) MPLS
7 22 (1.32%) Cisco ASA
8 19 (1.14%) VPN
8 19 (1.14%) Wireless
9 18 (1.08%) DHCP
10 17 (1.02%) F5 BIG-IP GTM
10 17 (1.02%) F5 BIG-IP LTM
10 17 (1.02%) SNMP
11 13 (0.78%) VoIP
12 8 (0.48%) EIGRP
12 8 (0.48%) IPsec
12 8 (0.48%) SAN
Database & Business Intelligence
1 327 (19.56%) SQL Server
2 117 (7.00%) SQL Server Integration Services
3 111 (6.64%) NoSQL
4 91 (5.44%) SQL Server Analysis Services
5 89 (5.32%) MongoDB
6 82 (4.90%) SQL Server Reporting Services
7 79 (4.72%) Power BI
8 69 (4.13%) Data Warehouse
9 62 (3.71%) MySQL
10 61 (3.65%) Big Data
11 60 (3.59%) Relational Database
11 60 (3.59%) SQL Server 2016
12 40 (2.39%) PostgreSQL
13 37 (2.21%) Hadoop
14 30 (1.79%) Couchbase
15 28 (1.67%) SQL Server 2012
16 26 (1.56%) RavenDB
17 24 (1.44%) Data Lake
18 23 (1.38%) SQL Server 2008
19 19 (1.14%) Blockchain
Development Applications
1 129 (7.72%) Git (software)
2 75 (4.49%) Jenkins
3 68 (4.07%) Selenium
4 61 (3.65%) Visual Studio
5 52 (3.11%) JIRA
6 47 (2.81%) Team Foundation Server
7 45 (2.69%) gulp
8 38 (2.27%) Cucumber
9 35 (2.09%) TeamCity
10 33 (1.97%) JUnit
10 33 (1.97%) Karma Test Runner
10 33 (1.97%) Maven
10 33 (1.97%) Mocha
10 33 (1.97%) Protractor
11 32 (1.91%) Octopus Deploy
12 30 (1.79%) Bower
12 30 (1.79%) Sinon.JS
13 26 (1.56%) Gradle
14 25 (1.50%) Mockito
15 23 (1.38%) Subversion
General
1 543 (32.48%) Finance
2 311 (18.60%) Marketing
3 134 (8.01%) Retail
4 107 (6.40%) Banking
5 86 (5.14%) Telecoms
6 26 (1.56%) Front Office
7 23 (1.38%) Publishing
8 19 (1.14%) Games
9 18 (1.08%) Multimedia
10 13 (0.78%) French Language
11 12 (0.72%) German Language
11 12 (0.72%) Legal
12 11 (0.66%) Spanish Language
13 10 (0.60%) Italian Language
13 10 (0.60%) Manufacturing
14 9 (0.54%) Retail Banking
15 7 (0.42%) Law
16 6 (0.36%) Financial Institution
16 6 (0.36%) Investment Banking
17 5 (0.30%) General Ledger
Job Titles
1 531 (31.76%) Developer
2 215 (12.86%) Analyst
3 132 (7.89%) .NET Developer
4 110 (6.58%) Consultant
4 110 (6.58%) Java Developer
4 110 (6.58%) Senior Developer
5 89 (5.32%) Business Analyst
6 86 (5.14%) Project Manager
7 66 (3.95%) Administrator
8 53 (3.17%) Business Intelligence Developer
9 52 (3.11%) Senior Analyst
10 51 (3.05%) Architect
11 50 (2.99%) C# Developer
12 48 (2.87%) Junior
13 46 (2.75%) Senior Java Developer
14 44 (2.63%) Product Manager
15 42 (2.51%) SQL Developer
16 39 (2.33%) Software Developer
17 38 (2.27%) C# .NET Developer
18 35 (2.09%) Network Engineer
Libraries, Frameworks & Software Standards
1 283 (16.93%) HTML
2 237 (14.17%) .NET
3 236 (14.11%) CSS
4 162 (9.69%) AngularJS
5 125 (7.48%) ASP.NET
6 118 (7.06%) HTML5
7 103 (6.16%) RESTful
8 93 (5.56%) Web Services
9 92 (5.50%) Spring
10 82 (4.90%) ASP.NET MVC
10 82 (4.90%) CSS3
11 79 (4.72%) jQuery
12 77 (4.61%) ASP.NET Web API
13 74 (4.43%) Hibernate
14 72 (4.31%) REST
15 69 (4.13%) Twitter Bootstrap
16 57 (3.41%) .NET Core
17 55 (3.29%) React
18 52 (3.11%) Sass
19 50 (2.99%) Node.js
Miscellaneous
1 125 (7.48%) Analytical Skills
2 110 (6.58%) User Experience
3 70 (4.19%) Fintech
4 54 (3.23%) Greenfield Project
5 46 (2.75%) Self-Motivation
6 45 (2.69%) Social Media
7 36 (2.15%) Mobile App
8 32 (1.91%) Enterprise Software
9 30 (1.79%) Cloud Native
10 21 (1.26%) FMCG
11 17 (1.02%) Virtual Team
12 16 (0.96%) Algorithms
12 16 (0.96%) Market Risk
13 15 (0.90%) Credit Risk
13 15 (0.90%) Digital Media
14 14 (0.84%) Data Structures
14 14 (0.84%) Foreign Exchange (FX)
14 14 (0.84%) Management Information System
15 12 (0.72%) Data Centre
15 12 (0.72%) Marketing Technology
Operating Systems
1 131 (7.83%) Linux
2 113 (6.76%) Windows
3 52 (3.11%) Unix
4 26 (1.56%) Windows Server
5 22 (1.32%) Apple iOS
6 21 (1.26%) Windows 7
7 20 (1.20%) Windows Server 2008
8 17 (1.02%) Android
8 17 (1.02%) Windows Server 2012
9 16 (0.96%) Red Hat Enterprise Linux
9 16 (0.96%) Windows 10
10 12 (0.72%) Mac OS X
11 10 (0.60%) CentOS
12 9 (0.54%) Mac OS
13 5 (0.30%) Windows Server 2003
14 3 (0.18%) Debian
15 2 (0.12%) Mac OS X Server
15 2 (0.12%) Ubuntu
15 2 (0.12%) Windows Embedded Compact
15 2 (0.12%) Windows XP
Processes & Methodologies
1 459 (27.45%) Agile Software Development
2 183 (10.94%) Scrum
3 177 (10.59%) Analytics
4 164 (9.81%) TDD
5 153 (9.15%) CRM
6 148 (8.85%) Project Management
7 146 (8.73%) MVC
8 145 (8.67%) Business Intelligence
8 145 (8.67%) Problem-Solving
9 136 (8.13%) Stakeholder Management
10 134 (8.01%) DevOps
11 123 (7.36%) Web Development
12 114 (6.82%) Web Application Development
13 107 (6.40%) Software Engineering
14 101 (6.04%) SDLC
15 94 (5.62%) Data Science
16 88 (5.26%) Computer Science
17 87 (5.20%) BDD
18 83 (4.96%) Continuous Integration
19 78 (4.67%) Change Management
Programming Languages
1 439 (26.26%) SQL
2 335 (20.04%) JavaScript
3 301 (18.00%) Java
4 230 (13.76%) C#
5 178 (10.65%) PHP
6 155 (9.27%) Python
7 84 (5.02%) T-SQL
8 50 (2.99%) Java 8
9 40 (2.39%) C++
9 40 (2.39%) Scala
10 38 (2.27%) R
11 30 (1.79%) Bash Shell
12 28 (1.67%) PowerShell
13 25 (1.50%) Data Analysis Expressions (DAX)
14 22 (1.32%) C
15 21 (1.26%) ES6
16 13 (0.78%) Go
16 13 (0.78%) Groovy
17 11 (0.66%) Ruby
18 10 (0.60%) MATLAB
Qualifications
1 233 (13.94%) Degree
2 52 (3.11%) Cisco Certification
3 49 (2.93%) CCNP
4 45 (2.69%) Computer Science Degree
5 34 (2.03%) PMP
6 30 (1.79%) SAFe Agilist
7 27 (1.61%) ISEB
8 23 (1.38%) CCNA
8 23 (1.38%) PhD
9 21 (1.26%) CCIE
10 20 (1.20%) PMI Certification
11 19 (1.14%) Security Cleared
12 15 (0.90%) Master's Degree
12 15 (0.90%) Microsoft Certification
12 15 (0.90%) RHCE
13 12 (0.72%) JNCIA
13 12 (0.72%) SC Cleared
14 11 (0.66%) JNCIS
15 10 (0.60%) RHCSA
16 9 (0.54%) ACCA
Quality Assurance & Compliance
1 52 (3.11%) QA
2 26 (1.56%) Data Quality
3 25 (1.50%) GDPR
4 22 (1.32%) PMO
5 21 (1.26%) SLA
6 13 (0.78%) Solvency II
7 12 (0.72%) Dodd-Frank
7 12 (0.72%) EMIR
7 12 (0.72%) MiFID
8 4 (0.24%) Basel III
8 4 (0.24%) WCAG
9 2 (0.12%) Actionable Recommendations
9 2 (0.12%) ISO/IEC 27001
10 1 (0.060%) GAAP
10 1 (0.060%) IFRS
10 1 (0.060%) PCI DSS
10 1 (0.060%) PMBOK
10 1 (0.060%) Sarbanes-Oxley
System Software
1 81 (4.84%) Active Directory
2 66 (3.95%) Docker
3 38 (2.27%) VMware Infrastructure
4 19 (1.14%) VMware ESXi
5 16 (0.96%) vSphere
6 11 (0.66%) HDFS
7 6 (0.36%) Virtual Desktop
8 5 (0.30%) Squid
9 4 (0.24%) XenApp
10 2 (0.12%) Virtual Servers
11 1 (0.060%) Apache Flume
11 1 (0.060%) Apache ZooKeeper
11 1 (0.060%) Hyper-V
11 1 (0.060%) Microsoft App-V
11 1 (0.060%) Virtual Machines
11 1 (0.060%) VirtualBox
11 1 (0.060%) XenServer
Systems Management
1 32 (1.91%) Ansible
2 30 (1.79%) Puppet
3 28 (1.67%) Kubernetes
4 22 (1.32%) SCCM
5 15 (0.90%) vCenter Server
6 14 (0.84%) Opscode Chef
7 13 (0.78%) vRealize
8 12 (0.72%) Terraform
9 10 (0.60%) Grafana
9 10 (0.60%) Kibana
9 10 (0.60%) logstash
9 10 (0.60%) Prometheus
10 6 (0.36%) ZABBIX
11 5 (0.30%) Docker Swarm
11 5 (0.30%) Microsoft Clustering
11 5 (0.30%) Nagios
11 5 (0.30%) NetBackup
12 4 (0.24%) Cisco CUCM
12 4 (0.24%) Cisco UCCX
12 4 (0.24%) Tivoli
Vendors
1 446 (26.67%) Microsoft
2 75 (4.49%) Facebook
3 70 (4.19%) Cisco
4 61 (3.65%) VMware
5 53 (3.17%) Google
5 53 (3.17%) Oracle
6 41 (2.45%) Adobe
7 35 (2.09%) Marketo
8 33 (1.97%) Sitecore
9 28 (1.67%) Alias
10 23 (1.38%) CheckPoint
10 23 (1.38%) Citrix
10 23 (1.38%) SAP
10 23 (1.38%) Tableau
11 21 (1.26%) F5
11 21 (1.26%) Palo Alto
11 21 (1.26%) Sage
12 20 (1.20%) Juniper
12 20 (1.20%) Red Hat
13 19 (1.14%) Salesforce.com