Period
to 23 September 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 23 September 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK > England
6 months to
23 Sep 2018
Same period 2017 Same period 2016
Rank 280 196 285
Rank change year-on-year -84 +89 -37
Permanent jobs citing Digital Marketing 1,842 3,110 2,204
As % of all permanent IT jobs advertised in England 1.19% 1.89% 1.20%
As % of the Processes & Methodologies category 1.31% 2.06% 1.32%
Number of salaries quoted 1,516 2,408 1,938
England median annual salary £45,000 £47,500 £45,000
Median salary % change year-on-year -5.26% +5.56% +10.43%
10th Percentile £25,000 £26,250 £26,250
90th Percentile £79,375 £77,500 £77,500
UK median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% +12.50%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 140,420 151,023 166,463
As % of all permanent IT jobs advertised in England 91.07% 91.54% 90.91%
Number of salaries quoted 112,581 120,047 140,346
England median annual salary £50,500 £50,000 £50,000
Median salary % change year-on-year +1.00% - +5.26%
10th Percentile £29,750 £28,500 £27,750
90th Percentile £83,750 £80,000 £78,750
UK median annual salary £50,000 £50,000 £48,000
% change year-on-year - +4.17% +1.05%

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in England.

Salary trend for Digital Marketing in England

Digital Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Digital Marketing in England over the 6 months to 23 September 2018.

Salary histogram for Digital Marketing in England

Digital Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 23 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -73 649 £52,500 - 87
South West -41 383 £45,000 -5.26% 64
South East -80 334 £45,000 +2.27% 49
North of England -77 228 £41,250 -2.94% 49
North West -41 168 £42,500 - 30
Midlands +32 167 £32,500 +3.17% 29
West Midlands +52 116 £31,500 +5.00% 22
East of England -97 73 £37,500 +7.14% 29
Yorkshire -25 53 £35,000 +16.67% 18
East Midlands -16 51 £35,000 - 7
North East -69 7 £35,000 -26.32% 1
Digital Marketing
UK

For the 6 months to 23 September 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Digital Marketing.

1 1,842 (100.00%) Marketing
2 773 (41.97%) Finance
3 631 (34.26%) SAP
4 623 (33.82%) Business Intelligence
5 621 (33.71%) Telecoms
6 614 (33.33%) Programme Management
7 613 (33.28%) Manufacturing
8 603 (32.74%) Electronics
9 501 (27.20%) Agile Software Development
10 482 (26.17%) HTML
11 467 (25.35%) JavaScript
12 409 (22.20%) Analytics
13 370 (20.09%) CSS
14 340 (18.46%) E-Commerce
15 298 (16.18%) Google
16 296 (16.07%) Java
17 290 (15.74%) Degree
18 287 (15.58%) SQL
19 283 (15.36%) SEO
20 269 (14.60%) C#
21 257 (13.95%) .NET
22 243 (13.19%) Analytical Skills
23 239 (12.98%) Social Media
24 230 (12.49%) Microsoft
25 227 (12.32%) jQuery
26 225 (12.21%) Retail
27 213 (11.56%) Python
28 199 (10.80%) CMS
29 197 (10.69%) Scrum
30 192 (10.42%) User Experience

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 199 (10.80%) CMS
2 122 (6.62%) WordPress
3 47 (2.55%) Apache Spark
4 41 (2.23%) Sitecore CMS
5 40 (2.17%) Umbraco
6 38 (2.06%) Drupal
7 35 (1.90%) EPiServer
8 29 (1.57%) Adobe Experience Manager
9 22 (1.19%) Apache
9 22 (1.19%) Tomcat
10 21 (1.14%) Apache Solr
10 21 (1.14%) IIS
11 19 (1.03%) SharePoint
12 18 (0.98%) Elasticsearch
13 17 (0.92%) Sitefinity
14 15 (0.81%) Mule
15 13 (0.71%) SAS
16 12 (0.65%) JBoss
16 12 (0.65%) Mule ESB
17 10 (0.54%) Confluence
Applications
1 77 (4.18%) Photoshop
2 55 (2.99%) Microsoft Excel
3 40 (2.17%) Microsoft Office
4 36 (1.95%) Adobe Illustrator
5 25 (1.36%) Microsoft PowerPoint
6 23 (1.25%) Adobe Creative Suite
7 15 (0.81%) InDesign
8 11 (0.60%) Microsoft Project
9 5 (0.27%) MS Visio
10 4 (0.22%) Chatbot
11 3 (0.16%) GIMP
11 3 (0.16%) InVision
11 3 (0.16%) Spreadsheet
12 1 (0.054%) Adobe After Effects
12 1 (0.054%) Flinto
12 1 (0.054%) Siemens NX
12 1 (0.054%) SPSS
Business Applications
1 20 (1.09%) Magento
2 12 (0.65%) Dynamics CRM
3 10 (0.54%) Adobe Campaign
3 10 (0.54%) Eloqua
3 10 (0.54%) Shopify
4 9 (0.49%) Payment Gateway
4 9 (0.49%) Salesforce.com CRM
4 9 (0.49%) SAP Hybris
5 5 (0.27%) Remedy ITSM
6 3 (0.16%) Epicor Tropos
6 3 (0.16%) Oracle Payables
6 3 (0.16%) Oracle Receivables
6 3 (0.16%) Radian6
7 2 (0.11%) NetSuite
8 1 (0.054%) Raiser's Edge
8 1 (0.054%) Sprinklr
Cloud Services
1 158 (8.58%) Google Analytics
2 157 (8.52%) Amazon AWS
3 120 (6.51%) Microsoft Azure
4 97 (5.27%) AdWords
5 95 (5.16%) SaaS
6 39 (2.12%) Adobe Analytics
7 35 (1.90%) Google Cloud Platform
8 23 (1.25%) Office 365
9 21 (1.14%) Google Tag Manager
9 21 (1.14%) PaaS
10 16 (0.87%) Amazon EC2
10 16 (0.87%) AWS CloudFormation
10 16 (0.87%) MailChimp
10 16 (0.87%) Serverless
11 13 (0.71%) Adobe Creative Cloud
11 13 (0.71%) GitHub
12 12 (0.65%) IaaS
13 8 (0.43%) Amazon SQS
13 8 (0.43%) Basecamp
14 7 (0.38%) npm
Communications & Networking
1 56 (3.04%) Internet
2 18 (0.98%) DNS
2 18 (0.98%) SMS
3 17 (0.92%) TCP/IP
4 15 (0.81%) Broadband
5 10 (0.54%) VLAN
6 9 (0.49%) DHCP
6 9 (0.49%) Firewall
6 9 (0.49%) HTTP
6 9 (0.49%) SAN
7 8 (0.43%) Skype
7 8 (0.43%) VPN
7 8 (0.43%) WAN
7 8 (0.43%) Wi-Fi
8 7 (0.38%) NAS
9 6 (0.33%) LAN
9 6 (0.33%) SSL
9 6 (0.33%) Wireless
10 5 (0.27%) AMQP
10 5 (0.27%) Intranet
Database & Business Intelligence
1 181 (9.83%) SQL Server
2 102 (5.54%) MySQL
3 67 (3.64%) Big Data
4 66 (3.58%) Hadoop
5 48 (2.61%) Data Warehouse
5 48 (2.61%) Relational Database
6 43 (2.33%) MongoDB
7 42 (2.28%) NoSQL
8 38 (2.06%) Apache Cassandra
9 30 (1.63%) Apache Hive
10 27 (1.47%) SQL Server Integration Services
11 23 (1.25%) Amazon DynamoDB
11 23 (1.25%) SQL Server 2012
12 22 (1.19%) Oracle Database
13 21 (1.14%) Data Mining
14 18 (0.98%) SQL Server 2008
15 17 (0.92%) Power BI
15 17 (0.92%) SQL Server Reporting Services
16 15 (0.81%) PostgreSQL
17 14 (0.76%) CouchDB
Development Applications
1 117 (6.35%) Git (software)
2 69 (3.75%) JIRA
3 67 (3.64%) Jenkins
4 42 (2.28%) JUnit
5 41 (2.23%) Selenium
6 40 (2.17%) gulp
7 37 (2.01%) TeamCity
8 35 (1.90%) Team Foundation Server
9 33 (1.79%) Visual Studio
10 31 (1.68%) Subversion
11 23 (1.25%) Grunt
12 19 (1.03%) SpecFlow
12 19 (1.03%) Vagrant
13 16 (0.87%) Bitbucket
13 16 (0.87%) TestNG
14 15 (0.81%) Atlassian Bamboo
15 13 (0.71%) Cucumber
15 13 (0.71%) Jasmine
16 12 (0.65%) Hudson
16 12 (0.65%) Protractor
General
1 1,842 (100.00%) Marketing
2 773 (41.97%) Finance
3 621 (33.71%) Telecoms
4 613 (33.28%) Manufacturing
5 603 (32.74%) Electronics
6 225 (12.21%) Retail
7 120 (6.51%) Advertising
8 45 (2.44%) Banking
9 37 (2.01%) Games
10 23 (1.25%) Brand Awareness
11 22 (1.19%) Publishing
12 19 (1.03%) Legal
13 11 (0.60%) Law
13 11 (0.60%) Private Banking
14 9 (0.49%) Automotive
15 8 (0.43%) Pharmaceutical
16 6 (0.33%) Back Office
16 6 (0.33%) Billing
17 5 (0.27%) Multimedia
18 4 (0.22%) Front Office
Job Titles
1 498 (27.04%) Developer
2 157 (8.52%) Analyst
3 120 (6.51%) .NET Developer
4 118 (6.41%) Marketing Manager
5 105 (5.70%) Software Developer
6 104 (5.65%) Architect
7 99 (5.37%) C# Developer
8 89 (4.83%) Java Developer
9 87 (4.72%) C# .NET Developer
10 86 (4.67%) PHP Developer
11 83 (4.51%) Digital Marketing Manager
12 72 (3.91%) Front End Developer (Client-Side Developer)
13 69 (3.75%) Senior Developer
14 67 (3.64%) Software Engineer
15 63 (3.42%) Senior Manager
16 61 (3.31%) Marketing Executive
16 61 (3.31%) Project Manager
17 58 (3.15%) .NET Software Developer
17 58 (3.15%) Digital Executive
18 54 (2.93%) Junior
Libraries, Frameworks & Software Standards
1 482 (26.17%) HTML
2 370 (20.09%) CSS
3 257 (13.95%) .NET
4 227 (12.32%) jQuery
5 169 (9.17%) HTML5
6 164 (8.90%) AngularJS
7 150 (8.14%) ASP.NET
8 128 (6.95%) Web Services
9 117 (6.35%) React
10 114 (6.19%) CSS3
11 93 (5.05%) Spring
12 87 (4.72%) Node.js
13 74 (4.02%) XML
14 66 (3.58%) Twitter Bootstrap
15 63 (3.42%) Sass
16 62 (3.37%) JSON
16 62 (3.37%) RESTful
17 59 (3.20%) ASP.NET MVC
18 56 (3.04%) REST
18 56 (3.04%) Spring MVC
Miscellaneous
1 243 (13.19%) Analytical Skills
2 239 (12.98%) Social Media
3 192 (10.42%) User Experience
4 115 (6.24%) Mobile App
5 113 (6.13%) Greenfield Project
6 67 (3.64%) Computer Science
7 64 (3.47%) Self-Motivation
8 44 (2.39%) Management Information System
9 39 (2.12%) Blog
10 38 (2.06%) Algorithms
11 30 (1.63%) Fintech
11 30 (1.63%) Marketing Technology
12 27 (1.47%) Cloud Native
13 24 (1.30%) Digital Media
14 19 (1.03%) Internet of Things
15 18 (0.98%) Graphic Design
16 17 (0.92%) Linux Command Line
16 17 (0.92%) Virtual Team
17 16 (0.87%) Clustering
18 15 (0.81%) Enterprise Software
Operating Systems
1 154 (8.36%) Linux
2 78 (4.23%) Windows
3 37 (2.01%) Apple iOS
4 29 (1.57%) Android
5 28 (1.52%) Unix
6 23 (1.25%) Windows Server
7 15 (0.81%) Windows 10
7 15 (0.81%) Windows 7
8 11 (0.60%) CentOS
9 10 (0.54%) Solaris
10 9 (0.49%) Windows Server 2008
10 9 (0.49%) Windows Server 2012
11 5 (0.27%) Debian
12 4 (0.22%) Mac OS X
12 4 (0.22%) Ubuntu
12 4 (0.22%) Windows 8
13 3 (0.16%) Embedded Linux
13 3 (0.16%) VMS
14 2 (0.11%) Windows 2000 Server
14 2 (0.11%) Windows Server 2003
Processes & Methodologies
1 623 (33.82%) Business Intelligence
2 614 (33.33%) Programme Management
3 501 (27.20%) Agile Software Development
4 409 (22.20%) Analytics
5 340 (18.46%) E-Commerce
6 283 (15.36%) SEO
7 197 (10.69%) Scrum
8 181 (9.83%) TDD
9 174 (9.45%) CRM
10 172 (9.34%) Pay per click
11 169 (9.17%) MVC
11 169 (9.17%) Web Development
12 166 (9.01%) Marketing Strategy
13 154 (8.36%) Software Engineering
14 147 (7.98%) Project Management
15 134 (7.27%) Continuous Integration
16 132 (7.17%) Test Automation
17 128 (6.95%) Problem-Solving
18 110 (5.97%) DevOps
19 104 (5.65%) Content Management
Programming Languages
1 467 (25.35%) JavaScript
2 296 (16.07%) Java
3 287 (15.58%) SQL
4 269 (14.60%) C#
5 213 (11.56%) Python
6 141 (7.65%) PHP
7 102 (5.54%) C++
8 92 (4.99%) Go
9 67 (3.64%) T-SQL
10 57 (3.09%) Ruby
11 43 (2.33%) PowerShell
12 38 (2.06%) Perl
13 36 (1.95%) Bash Shell
14 30 (1.63%) Shell Script
15 29 (1.57%) C
16 27 (1.47%) PL/SQL
17 25 (1.36%) R
18 22 (1.19%) Scala
19 20 (1.09%) Apex Code
20 12 (0.65%) Apple Swift
Qualifications
1 290 (15.74%) Degree
2 89 (4.83%) Computer Science Degree
3 60 (3.26%) Security Cleared
4 45 (2.44%) SC Cleared
5 30 (1.63%) DV Cleared
6 22 (1.19%) PMI Certification
7 15 (0.81%) PhD
8 10 (0.54%) PMP
9 9 (0.49%) Numerate Degree
10 8 (0.43%) Oracle Certification
11 7 (0.38%) Microsoft Certification
12 6 (0.33%) ITIL Certification
12 6 (0.33%) Master's Degree
12 6 (0.33%) MCSA
13 5 (0.27%) MCSE
14 4 (0.22%) CCNP
14 4 (0.22%) Cisco Certification
14 4 (0.22%) ISEB
14 4 (0.22%) ISTQB
15 3 (0.16%) Analytics IQ
Quality Assurance & Compliance
1 59 (3.20%) QA
2 14 (0.76%) GDPR
3 13 (0.71%) SLA
4 11 (0.60%) Data Quality
5 9 (0.49%) ISO/IEC 27001
5 9 (0.49%) PMO
6 7 (0.38%) PCI DSS
7 3 (0.16%) Government Security Classifications
7 3 (0.16%) HL7
7 3 (0.16%) ISO 9001
8 2 (0.11%) DICOM
8 2 (0.11%) RMADS
9 1 (0.054%) ISO 14001
9 1 (0.054%) ISO 20022
9 1 (0.054%) SEPA
9 1 (0.054%) WCAG
System Software
1 107 (5.81%) Docker
2 42 (2.28%) Active Directory
3 37 (2.01%) VMware Infrastructure
4 12 (0.65%) HDFS
5 11 (0.60%) Apache Flume
6 10 (0.54%) Hyper-V
7 9 (0.49%) vSphere
8 6 (0.33%) VirtualBox
8 6 (0.33%) XenApp
8 6 (0.33%) XenDesktop
9 4 (0.22%) KVM
9 4 (0.22%) Terminal Server
9 4 (0.22%) Virtual Desktop
9 4 (0.22%) VMware ESXi
10 3 (0.16%) LXC
10 3 (0.16%) Virtual Machines
11 2 (0.11%) Firmware
11 2 (0.11%) VMware Workstation
11 2 (0.11%) Xen
12 1 (0.054%) Oracle RAC
Systems Management
1 85 (4.61%) Kubernetes
2 56 (3.04%) Ansible
3 45 (2.44%) Puppet
4 33 (1.79%) Terraform
5 30 (1.63%) Opscode Chef
6 23 (1.25%) Nagios
7 16 (0.87%) Packer
8 12 (0.65%) Consul
9 11 (0.60%) Docker Swarm
9 11 (0.60%) SCCM
10 10 (0.54%) Kibana
11 9 (0.49%) Microsoft Clustering
12 8 (0.43%) Grafana
12 8 (0.43%) Hadoop YARN
12 8 (0.43%) Salt
13 7 (0.38%) Cacti
13 7 (0.38%) Failover Clustering
13 7 (0.38%) Oozie
14 5 (0.27%) Istio
14 5 (0.27%) Microsoft Intune
Vendors
1 631 (34.26%) SAP
2 298 (16.18%) Google
3 230 (12.49%) Microsoft
4 158 (8.58%) Adobe
5 121 (6.57%) Oracle
6 93 (5.05%) Salesforce.com
7 85 (4.61%) Twitter
8 75 (4.07%) Facebook
9 52 (2.82%) Sitecore
10 51 (2.77%) VMware
11 34 (1.85%) Pardot
11 34 (1.85%) Tableau
12 30 (1.63%) HubSpot
13 27 (1.47%) Salesforce Marketing Cloud
14 26 (1.41%) DoubleClick
15 20 (1.09%) Citrix
16 18 (0.98%) Apple
16 18 (0.98%) Cisco
17 17 (0.92%) Informatica
18 16 (0.87%) Marketo