Period
to 21 November 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 21 November 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK > England
6 months to
21 Nov 2018
Same period 2017 Same period 2016
Rank 273 202 297
Rank change year-on-year -71 +95 -37
Permanent jobs citing Digital Marketing 1,860 2,985 2,063
As % of all permanent IT jobs advertised in England 1.23% 1.76% 1.16%
As % of the Processes & Methodologies category 1.34% 1.92% 1.27%
Number of salaries quoted 1,535 2,322 1,795
England median annual salary £45,000 £47,500 £42,500
Median salary % change year-on-year -5.26% +11.76% -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £80,000 £77,500 £77,500
UK median annual salary £45,000 £47,500 £42,500
% change year-on-year -5.26% +11.76% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 138,429 155,253 162,163
As % of all permanent IT jobs advertised in England 91.18% 91.49% 90.96%
Number of salaries quoted 111,065 123,772 136,181
England median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £29,750 £28,500 £28,000
90th Percentile £85,000 £80,000 £80,000
UK median annual salary £50,000 £50,000 £48,500
% change year-on-year - +3.09% +2.11%

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in England.

Salary trend for Digital Marketing in England

Digital Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Digital Marketing in England over the 6 months to 21 November 2018.

Salary histogram for Digital Marketing in England

Digital Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 21 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -71 629 £55,000 +4.76% 114
South West -16 425 £50,000 +5.26% 55
South East -65 321 £45,000 +5.87% 43
North of England -78 240 £40,000 +3.90% 64
North West -17 191 £42,500 +6.25% 37
Midlands +18 161 £32,500 +3.17% 30
West Midlands +45 118 £32,500 +8.33% 24
East of England -64 78 £37,700 +16.00% 26
East Midlands -23 43 £35,000 - 6
Yorkshire -59 42 £33,250 +10.83% 25
North East -57 7 £35,000 -26.32% 2
Digital Marketing
UK

For the 6 months to 21 November 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Digital Marketing.

1 1,860 (100.00%) Marketing
2 849 (45.65%) Finance
3 751 (40.38%) Business Intelligence
4 741 (39.84%) SAP
5 738 (39.68%) Telecoms
6 731 (39.30%) Manufacturing
7 728 (39.14%) Programme Management
8 724 (38.92%) Electronics
9 570 (30.65%) Agile Software Development
10 479 (25.75%) HTML
11 462 (24.84%) JavaScript
12 373 (20.05%) CSS
13 368 (19.78%) Analytics
14 336 (18.06%) Java
15 322 (17.31%) Degree
16 320 (17.20%) E-Commerce
17 317 (17.04%) SQL
18 292 (15.70%) C#
19 276 (14.84%) Google
20 271 (14.57%) .NET
21 259 (13.92%) Python
22 242 (13.01%) Analytical Skills
23 234 (12.58%) Microsoft
24 232 (12.47%) SEO
25 226 (12.15%) Scrum
26 223 (11.99%) TDD
27 213 (11.45%) Retail
28 204 (10.97%) Social Media
29 195 (10.48%) MVC
30 191 (10.27%) jQuery

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 185 (9.95%) CMS
2 87 (4.68%) WordPress
3 49 (2.63%) Apache Spark
4 36 (1.94%) Elasticsearch
4 36 (1.94%) EPiServer
5 34 (1.83%) Apache
6 31 (1.67%) Umbraco
7 29 (1.56%) Sitecore CMS
8 25 (1.34%) IIS
9 23 (1.24%) Adobe Experience Manager
10 22 (1.18%) Tomcat
11 21 (1.13%) Apache Solr
12 20 (1.08%) Drupal
12 20 (1.08%) SAS
12 20 (1.08%) Sitefinity
13 15 (0.81%) nginx
14 12 (0.65%) SharePoint
15 11 (0.59%) Confluence
16 9 (0.48%) Mule
17 8 (0.43%) OpenStack
Applications
1 63 (3.39%) Photoshop
2 57 (3.06%) Microsoft Excel
3 34 (1.83%) Microsoft Office
4 33 (1.77%) Adobe Illustrator
5 26 (1.40%) Adobe Creative Suite
6 18 (0.97%) Microsoft PowerPoint
7 17 (0.91%) InDesign
8 12 (0.65%) Microsoft Project
9 9 (0.48%) MS Visio
10 6 (0.32%) InVision
10 6 (0.32%) Spreadsheet
11 4 (0.22%) Chatbot
12 3 (0.16%) GIMP
13 2 (0.11%) Adobe After Effects
13 2 (0.11%) Flinto
14 1 (0.054%) Adobe Premiere
14 1 (0.054%) Siemens NX
14 1 (0.054%) SPSS
Business Applications
1 16 (0.86%) Magento
2 15 (0.81%) Dynamics CRM
3 14 (0.75%) Adobe Campaign
4 9 (0.48%) Eloqua
4 9 (0.48%) Shopify
5 8 (0.43%) Oracle Payables
5 8 (0.43%) Oracle Receivables
6 5 (0.27%) Salesforce.com CRM
7 4 (0.22%) Payment Gateway
8 3 (0.16%) Epicor Tropos
8 3 (0.16%) Radian6
9 2 (0.11%) Dynamics AX
9 2 (0.11%) SAP Hybris
10 1 (0.054%) Dynamics NAV
10 1 (0.054%) NetSuite
10 1 (0.054%) Raiser's Edge
10 1 (0.054%) Remedy ITSM
10 1 (0.054%) Sprinklr
10 1 (0.054%) WebTrends
Cloud Services
1 183 (9.84%) Amazon AWS
2 140 (7.53%) Google Analytics
3 132 (7.10%) Microsoft Azure
4 93 (5.00%) SaaS
5 79 (4.25%) AdWords
6 52 (2.80%) Google Cloud Platform
7 31 (1.67%) Adobe Analytics
8 23 (1.24%) Office 365
9 21 (1.13%) PaaS
10 19 (1.02%) Google Tag Manager
11 15 (0.81%) AWS CloudFormation
11 15 (0.81%) GitHub
12 12 (0.65%) Adobe Creative Cloud
12 12 (0.65%) IaaS
13 10 (0.54%) npm
14 9 (0.48%) Amazon SQS
14 9 (0.48%) Basecamp
14 9 (0.48%) MailChimp
15 8 (0.43%) Amazon EC2
16 6 (0.32%) Silverpop
Communications & Networking
1 49 (2.63%) Internet
2 27 (1.45%) Firewall
3 18 (0.97%) TCP/IP
4 17 (0.91%) Network Security
5 15 (0.81%) WAN
6 14 (0.75%) SMS
6 14 (0.75%) VLAN
7 13 (0.70%) LAN
7 13 (0.70%) Wireless
8 12 (0.65%) DNS
9 11 (0.59%) Broadband
10 8 (0.43%) Wi-Fi
11 7 (0.38%) HTTP
11 7 (0.38%) SAN
12 6 (0.32%) FTP
12 6 (0.32%) NAS
12 6 (0.32%) SSL
13 5 (0.27%) Cisco IOS
13 5 (0.27%) Skype
13 5 (0.27%) Structured Cabling
Database & Business Intelligence
1 184 (9.89%) SQL Server
2 109 (5.86%) MySQL
3 68 (3.66%) Big Data
4 62 (3.33%) MongoDB
5 57 (3.06%) Hadoop
6 48 (2.58%) Relational Database
7 47 (2.53%) Apache Cassandra
8 45 (2.42%) NoSQL
9 35 (1.88%) Data Mining
10 33 (1.77%) Data Warehouse
11 26 (1.40%) Couchbase
12 25 (1.34%) SQL Server Integration Services
13 22 (1.18%) RDBMS
14 21 (1.13%) CouchDB
15 20 (1.08%) QlikView
16 19 (1.02%) Oracle Database
16 19 (1.02%) Power BI
17 18 (0.97%) Apache Hive
17 18 (0.97%) SQL Server 2012
18 17 (0.91%) Amazon DynamoDB
Development Applications
1 139 (7.47%) Git (software)
2 78 (4.19%) JIRA
3 69 (3.71%) Jenkins
4 54 (2.90%) Selenium
5 40 (2.15%) Subversion
6 39 (2.10%) gulp
6 39 (2.10%) Team Foundation Server
7 35 (1.88%) Visual Studio
8 33 (1.77%) TeamCity
9 28 (1.51%) JUnit
10 27 (1.45%) SpecFlow
11 26 (1.40%) Grunt
12 16 (0.86%) Atlassian Bamboo
12 16 (0.86%) Vagrant
13 14 (0.75%) Protractor
13 14 (0.75%) TestNG
14 13 (0.70%) GitLab
14 13 (0.70%) Jasmine
15 12 (0.65%) Bitbucket
15 12 (0.65%) Cucumber
General
1 1,860 (100.00%) Marketing
2 849 (45.65%) Finance
3 738 (39.68%) Telecoms
4 731 (39.30%) Manufacturing
5 724 (38.92%) Electronics
6 213 (11.45%) Retail
7 97 (5.22%) Advertising
8 37 (1.99%) Games
9 31 (1.67%) Banking
10 23 (1.24%) Brand Awareness
11 20 (1.08%) Publishing
12 17 (0.91%) Legal
13 15 (0.81%) Automotive
14 13 (0.70%) Billing
15 11 (0.59%) Law
16 9 (0.48%) Pharmaceutical
17 7 (0.38%) Private Banking
18 5 (0.27%) Back Office
19 4 (0.22%) Multimedia
19 4 (0.22%) Music Industry
Job Titles
1 512 (27.53%) Developer
2 161 (8.66%) Analyst
3 132 (7.10%) Architect
4 115 (6.18%) Java Developer
5 114 (6.13%) .NET Developer
6 111 (5.97%) Software Developer
7 109 (5.86%) C# Developer
8 92 (4.95%) C# .NET Developer
9 88 (4.73%) Marketing Manager
10 86 (4.62%) Senior Developer
11 76 (4.09%) Front End Developer (Client-Side Developer)
12 74 (3.98%) Software Engineer
13 67 (3.60%) PHP Developer
14 65 (3.49%) Project Manager
15 64 (3.44%) Digital Marketing Manager
16 57 (3.06%) Full Stack Developer
17 56 (3.01%) Consultant
18 53 (2.85%) Senior Java Developer
19 52 (2.80%) C# Software Developer
20 51 (2.74%) .NET Software Developer
Libraries, Frameworks & Software Standards
1 479 (25.75%) HTML
2 373 (20.05%) CSS
3 271 (14.57%) .NET
4 191 (10.27%) jQuery
5 184 (9.89%) HTML5
6 169 (9.09%) AngularJS
7 166 (8.92%) ASP.NET
8 160 (8.60%) React
9 138 (7.42%) Web Services
10 135 (7.26%) Spring
11 112 (6.02%) CSS3
12 99 (5.32%) Node.js
13 82 (4.41%) XML
14 80 (4.30%) Spring MVC
15 79 (4.25%) RESTful
16 65 (3.49%) Sass
17 64 (3.44%) Twitter Bootstrap
18 61 (3.28%) SOAP
19 58 (3.12%) ASP.NET MVC
20 55 (2.96%) REST
Miscellaneous
1 242 (13.01%) Analytical Skills
2 204 (10.97%) Social Media
3 177 (9.52%) User Experience
4 125 (6.72%) Greenfield Project
5 108 (5.81%) Mobile App
6 90 (4.84%) Computer Science
7 61 (3.28%) Self-Motivation
8 58 (3.12%) Algorithms
9 46 (2.47%) Blog
10 43 (2.31%) Management Information System
11 41 (2.20%) Marketing Technology
12 25 (1.34%) Fintech
13 23 (1.24%) Digital Media
14 22 (1.18%) Cloud Native
15 21 (1.13%) Graphic Design
15 21 (1.13%) Linux Command Line
16 17 (0.91%) Industry 4.0
17 16 (0.86%) Acoustics
18 15 (0.81%) Public Cloud
19 14 (0.75%) Enterprise Software
Operating Systems
1 177 (9.52%) Linux
2 99 (5.32%) Windows
3 52 (2.80%) Apple iOS
4 41 (2.20%) Unix
5 38 (2.04%) Windows Server
6 36 (1.94%) Android
7 22 (1.18%) CentOS
8 18 (0.97%) Windows Server 2008
9 12 (0.65%) Red Hat Enterprise Linux
9 12 (0.65%) Solaris
10 11 (0.59%) Windows Server 2012
11 10 (0.54%) Windows 10
12 9 (0.48%) Windows 7
13 6 (0.32%) Debian
13 6 (0.32%) Mac OS X
13 6 (0.32%) Ubuntu
14 4 (0.22%) Embedded Linux
14 4 (0.22%) Windows Phone
14 4 (0.22%) Windows Phone 8
15 3 (0.16%) Windows 8
Processes & Methodologies
1 751 (40.38%) Business Intelligence
2 728 (39.14%) Programme Management
3 570 (30.65%) Agile Software Development
4 368 (19.78%) Analytics
5 320 (17.20%) E-Commerce
6 232 (12.47%) SEO
7 226 (12.15%) Scrum
8 223 (11.99%) TDD
9 195 (10.48%) MVC
10 179 (9.62%) Software Engineering
11 173 (9.30%) Problem-Solving
12 163 (8.76%) Project Management
13 162 (8.71%) CRM
14 160 (8.60%) Web Development
15 159 (8.55%) Test Automation
16 143 (7.69%) Pay per click
17 140 (7.53%) Continuous Integration
18 130 (6.99%) Marketing Strategy
19 121 (6.51%) DevOps
20 111 (5.97%) Content Management
Programming Languages
1 462 (24.84%) JavaScript
2 336 (18.06%) Java
3 317 (17.04%) SQL
4 292 (15.70%) C#
5 259 (13.92%) Python
6 135 (7.26%) PHP
7 109 (5.86%) C++
8 103 (5.54%) Go
9 72 (3.87%) T-SQL
10 66 (3.55%) Ruby
11 62 (3.33%) Bash Shell
12 55 (2.96%) PowerShell
13 40 (2.15%) R
14 39 (2.10%) Perl
15 32 (1.72%) C
16 28 (1.51%) PL/SQL
17 22 (1.18%) Shell Script
17 22 (1.18%) VB
18 17 (0.91%) Java 8
19 16 (0.86%) Apex Code
Qualifications
1 322 (17.31%) Degree
2 102 (5.48%) Computer Science Degree
3 77 (4.14%) Security Cleared
4 60 (3.23%) SC Cleared
5 40 (2.15%) DV Cleared
6 17 (0.91%) Numerate Degree
7 14 (0.75%) PMI Certification
8 12 (0.65%) PhD
9 11 (0.59%) Cisco Certification
9 11 (0.59%) CISSP
10 9 (0.48%) ISTQB
10 9 (0.48%) Master's Degree
11 8 (0.43%) SANS
12 7 (0.38%) (ISC)2 CCSP
12 7 (0.38%) CEH
12 7 (0.38%) GCIA
12 7 (0.38%) GCIH
12 7 (0.38%) MCSA
12 7 (0.38%) Microsoft Certification
13 6 (0.32%) MBA
Quality Assurance & Compliance
1 58 (3.12%) QA
2 20 (1.08%) ISO/IEC 27001
3 19 (1.02%) SLA
4 16 (0.86%) GDPR
5 15 (0.81%) Data Quality
6 14 (0.75%) PMO
7 5 (0.27%) Cyber Essentials
7 5 (0.27%) RMADS
8 4 (0.22%) PCI DSS
9 3 (0.16%) Government Security Classifications
9 3 (0.16%) HMG Security Policy Framework
10 2 (0.11%) Actionable Recommendations
10 2 (0.11%) HL7
10 2 (0.11%) ISO 9001
11 1 (0.054%) DICOM
11 1 (0.054%) ISO 20022
11 1 (0.054%) SEPA
11 1 (0.054%) WCAG
System Software
1 121 (6.51%) Docker
2 50 (2.69%) Active Directory
3 35 (1.88%) VMware Infrastructure
4 14 (0.75%) vSphere
5 11 (0.59%) VirtualBox
6 7 (0.38%) Hyper-V
7 6 (0.32%) Apache Flume
8 5 (0.27%) LXC
8 5 (0.27%) Virtual Machines
9 4 (0.22%) HDFS
9 4 (0.22%) KVM
9 4 (0.22%) VMware ESXi
9 4 (0.22%) Xen
10 3 (0.16%) Terminal Server
11 2 (0.11%) Snort
11 2 (0.11%) Squid
11 2 (0.11%) VMware Workstation
12 1 (0.054%) Firmware
12 1 (0.054%) Varnish
Systems Management
1 110 (5.91%) Kubernetes
2 68 (3.66%) Ansible
3 57 (3.06%) Puppet
4 39 (2.10%) Opscode Chef
5 35 (1.88%) Terraform
6 17 (0.91%) Nagios
7 12 (0.65%) Kibana
8 11 (0.59%) Salt
9 10 (0.54%) Grafana
10 9 (0.48%) Packer
11 8 (0.43%) Microsoft Clustering
12 6 (0.32%) Cacti
12 6 (0.32%) Docker Swarm
12 6 (0.32%) SCCM
13 5 (0.27%) Failover Clustering
13 5 (0.27%) Istio
13 5 (0.27%) logstash
13 5 (0.27%) Oozie
13 5 (0.27%) Systems Management Server (SMS)
14 4 (0.22%) Consul
Vendors
1 741 (39.84%) SAP
2 276 (14.84%) Google
3 234 (12.58%) Microsoft
4 149 (8.01%) Adobe
5 125 (6.72%) Oracle
6 70 (3.76%) Salesforce.com
7 59 (3.17%) Facebook
8 58 (3.12%) Twitter
9 50 (2.69%) VMware
10 43 (2.31%) Tableau
11 36 (1.94%) Sitecore
12 32 (1.72%) Cisco
13 25 (1.34%) Pardot
13 25 (1.34%) Red Hat
14 23 (1.24%) CheckPoint
15 21 (1.13%) HubSpot
16 20 (1.08%) Salesforce Marketing Cloud
17 19 (1.02%) Apple
18 14 (0.75%) NETGEAR
19 13 (0.70%) DoubleClick