Digital Marketing Job Trends in England

Digital Marketing
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Digital Marketing skills. It covers permanent job vacancies from the 6 months leading up to 11 April 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Apr 2026
Same period 2025 Same period 2024
Rank 238 237 290
Rank change year-on-year -1 +53 +123
Permanent jobs citing Digital Marketing 610 468 769
As % of all permanent jobs in England 0.82% 1.28% 0.96%
As % of the Processes & Methodologies category 1.08% 1.37% 1.11%
Number of salaries quoted 397 193 441
10th Percentile £26,250 £27,300 £26,250
25th Percentile £30,000 £38,750 £31,250
Median annual salary (50th Percentile) £42,500 £50,000 £42,500
Median % change year-on-year -15.00% +17.65% -19.05%
75th Percentile £63,750 £72,500 £57,500
90th Percentile £80,000 £85,000 £73,750
UK median annual salary £42,500 £52,500 £41,500
% change year-on-year -19.05% +26.51% -20.95%

All Process & Methodology Skills
England

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 56,480 34,092 69,191
As % of all permanent jobs advertised in England 76.07% 93.08% 85.99%
Number of salaries quoted 35,677 20,470 53,153
10th Percentile £30,000 £31,250 £29,000
25th Percentile £40,000 £43,000 £40,000
Median annual salary (50th Percentile) £57,500 £60,000 £55,000
Median % change year-on-year -4.17% +9.09% -12.00%
75th Percentile £78,750 £80,000 £73,750
90th Percentile £100,000 £103,750 £93,750
UK median annual salary £57,500 £60,000 £55,000
% change year-on-year -4.17% +9.09% -10.57%

Digital Marketing
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Digital Marketing relative to all permanent IT jobs advertised in England.

Digital Marketing job vacancy trend in England

Digital Marketing
Salary Trend in England

Salary distribution trend for jobs in England citing Digital Marketing.

Salary distribution trend for jobs in England citing Digital Marketing

Digital Marketing
Salary Histogram in England

Salary distribution for jobs citing Digital Marketing in England over the 6 months to 11 April 2026.

Salary histogram for Digital Marketing in England

Digital Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 11 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -36 165 £65,000 - 65
North of England +32 126 £35,000 -17.65% 53
South East -61 98 £50,000 - 50
South West +14 97 £55,000 +21.55% 9
North West +13 64 £37,500 -6.25% 32
Midlands -27 56 £40,000 -5.88% 25
East of England -24 51 £31,000 -22.50% 14
Yorkshire -18 42 £55,000 -5.01% 14
West Midlands 0 28 £40,000 - 14
East Midlands -47 28 £42,500 - 11
North East -9 20 £35,000 -22.22% 7
Digital Marketing
UK

Digital Marketing
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 52 (8.52%) CMS
2 40 (6.56%) WordPress
3 14 (2.30%) Adobe Experience Manager
4 3 (0.49%) SharePoint
4 3 (0.49%) Umbraco
5 2 (0.33%) Tomcat
5 2 (0.33%) WebLogic
5 2 (0.33%) WebLogic Portal
6 1 (0.16%) Apache
6 1 (0.16%) Apache Spark
6 1 (0.16%) Confluence
6 1 (0.16%) Drupal
6 1 (0.16%) Headless CMS
6 1 (0.16%) Joomla!
6 1 (0.16%) Sitecore CMS
Applications
1 46 (7.54%) Adobe Creative Suite
2 15 (2.46%) Microsoft Office
3 14 (2.30%) Microsoft Excel
4 13 (2.13%) Photoshop
5 11 (1.80%) Adobe Illustrator
6 9 (1.48%) Spreadsheet
7 3 (0.49%) Adobe Premiere
7 3 (0.49%) Elementor
7 3 (0.49%) InDesign
8 2 (0.33%) Adobe After Effects
8 2 (0.33%) Microsoft PowerPoint
8 2 (0.33%) Microsoft Project
9 1 (0.16%) Acrobat
Business Applications
1 26 (4.26%) Adobe Campaign
2 20 (3.28%) Workfront
3 13 (2.13%) Shopify
4 10 (1.64%) Magento
5 6 (0.98%) Dynamics CRM
6 2 (0.33%) Eloqua
6 2 (0.33%) Oracle EBS
6 2 (0.33%) Primavera
7 1 (0.16%) Sprinklr
Cloud Services
1 62 (10.16%) Google Analytics
2 45 (7.38%) SaaS
3 34 (5.57%) iPaaS
4 30 (4.92%) Google Ads
5 20 (3.28%) Cloud Computing
6 18 (2.95%) GCP
7 15 (2.46%) Google Tag Manager
8 13 (2.13%) AWS
9 11 (1.80%) Asana
9 11 (1.80%) Canva
9 11 (1.80%) Sprout Social
10 9 (1.48%) Azure
10 9 (1.48%) Google Data Studio
10 9 (1.48%) Power Platform
11 8 (1.31%) GitHub
12 6 (0.98%) Adobe Creative Cloud
12 6 (0.98%) GitHub Actions
13 5 (0.82%) Google Sheets
13 5 (0.82%) Microsoft 365
14 4 (0.66%) Google Compute Engine
Communications & Networking
1 61 (10.00%) Broadband
2 7 (1.15%) DNS
3 5 (0.82%) DHCP
3 5 (0.82%) SMS
3 5 (0.82%) TCP/IP
4 4 (0.66%) Firewall
4 4 (0.66%) VPN
5 2 (0.33%) LAN
5 2 (0.33%) SSL
5 2 (0.33%) WAN
6 1 (0.16%) Intranet
6 1 (0.16%) LTE
6 1 (0.16%) Unified Communications
Database & Business Intelligence
1 46 (7.54%) Metadata
2 26 (4.26%) Looker
3 20 (3.28%) Big Data
4 9 (1.48%) Power BI
4 9 (1.48%) Tableau
5 5 (0.82%) MySQL
5 5 (0.82%) NoSQL
6 4 (0.66%) BigQuery
6 4 (0.66%) MongoDB
6 4 (0.66%) Qlik Sense
7 3 (0.49%) Relational Database
8 2 (0.33%) KNIME
8 2 (0.33%) Mixpanel
8 2 (0.33%) Oracle Database
8 2 (0.33%) Oracle Discoverer
8 2 (0.33%) Oracle Reports
8 2 (0.33%) PostgreSQL
8 2 (0.33%) QlikView
9 1 (0.16%) Geospatial Data
9 1 (0.16%) RDBMS
Development Applications
1 7 (1.15%) Jenkins
2 5 (0.82%) Git
3 4 (0.66%) JIRA
4 2 (0.33%) Oracle APEX
4 2 (0.33%) Oracle Forms
5 1 (0.16%) Bitbucket
5 1 (0.16%) GitLab
5 1 (0.16%) Postman
5 1 (0.16%) SoapUI
5 1 (0.16%) Subversion
5 1 (0.16%) Visual Website Optimizer
General
1 610 (100.00%) Marketing
2 174 (28.52%) Social Skills
3 132 (21.64%) Finance
4 89 (14.59%) Telecoms
5 88 (14.43%) Analytical Skills
6 87 (14.26%) Public Sector
7 85 (13.93%) Manufacturing
8 84 (13.77%) Electronics
9 42 (6.89%) Inclusion and Diversity
10 41 (6.72%) Advertising
11 40 (6.56%) Retail
12 37 (6.07%) Organisational Skills
13 24 (3.93%) Presentation Skills
14 21 (3.44%) Banking
15 15 (2.46%) Influencing Skills
16 12 (1.97%) Brand Awareness
17 10 (1.64%) Games
18 9 (1.48%) Legal
18 9 (1.48%) Pharmaceutical
19 8 (1.31%) Law
Job Titles
1 79 (12.95%) Marketing Executive
2 63 (10.33%) Digital Executive
2 63 (10.33%) Marketing Manager
3 62 (10.16%) Digital Marketing Executive
4 56 (9.18%) Senior
5 34 (5.57%) Campaign Manager
6 32 (5.25%) Development Manager
7 31 (5.08%) Digital Marketing Manager
8 30 (4.92%) Lead
8 30 (4.92%) Product Manager
9 29 (4.75%) Product Owner
9 29 (4.75%) Senior Manager
10 28 (4.59%) Business Manager
11 27 (4.43%) Business Development Manager
12 20 (3.28%) Developer
12 20 (3.28%) Lecturer
13 16 (2.62%) Analyst
13 16 (2.62%) Consultant
14 15 (2.46%) Security Consultant
15 14 (2.30%) Trainee
Libraries, Frameworks & Software Standards
1 36 (5.90%) HTML
2 28 (4.59%) CSS
3 15 (2.46%) SAP CAF
4 8 (1.31%) Pandas
5 7 (1.15%) PyTorch
5 7 (1.15%) scikit-learn
5 7 (1.15%) TensorFlow
6 5 (0.82%) LangChain
6 5 (0.82%) RESTful
7 3 (0.49%) Flask
7 3 (0.49%) jQuery
7 3 (0.49%) Next.js
7 3 (0.49%) Node.js
8 2 (0.33%) AngularJS
8 2 (0.33%) Bootstrap
8 2 (0.33%) FastAPI
8 2 (0.33%) ModSecurity
8 2 (0.33%) NestJS
8 2 (0.33%) NumPy
8 2 (0.33%) React
Miscellaneous
1 144 (23.61%) Social Media
2 84 (13.77%) Marketing Technology
3 72 (11.80%) Product Ownership
4 60 (9.84%) Over-the-Top Content
5 33 (5.41%) Onboarding
6 27 (4.43%) IoT
7 18 (2.95%) Driving Licence
8 17 (2.79%) Blog
8 17 (2.79%) Web Conferencing
9 16 (2.62%) Self-Motivation
10 15 (2.46%) Analytical Mindset
11 14 (2.30%) Video Editing
12 10 (1.64%) Photography
13 9 (1.48%) Algorithms
13 9 (1.48%) Graphic Design
13 9 (1.48%) NHS
14 6 (0.98%) Cloud Native
14 6 (0.98%) EPoS
14 6 (0.98%) Podcast
15 4 (0.66%) Life Science
Operating Systems
1 8 (1.31%) Windows
2 6 (0.98%) Linux
3 2 (0.33%) Unix
3 2 (0.33%) Windows 10
Processes & Methodologies
1 180 (29.51%) Analytics
2 124 (20.33%) B2B
3 123 (20.16%) SEO
4 109 (17.87%) Customer Experience
5 104 (17.05%) Decision-Making
6 87 (14.26%) Business Intelligence
6 87 (14.26%) Roadmaps
7 84 (13.77%) Agile
8 82 (13.44%) AI
9 81 (13.28%) Programme Management
10 75 (12.30%) Personalization
11 73 (11.97%) Problem-Solving
12 67 (10.98%) User Stories
13 66 (10.82%) E-Commerce
14 62 (10.16%) Product Backlog
14 62 (10.16%) Product Vision
14 62 (10.16%) Sprint Planning
15 60 (9.84%) Ideation Sessions
15 60 (9.84%) Product Requirements
16 57 (9.34%) CRM
Programming Languages
1 37 (6.07%) Python
2 30 (4.92%) SQL
3 15 (2.46%) JavaScript
4 13 (2.13%) TypeScript
5 12 (1.97%) PHP
6 11 (1.80%) C#
7 8 (1.31%) C++
8 7 (1.15%) Bash
9 4 (0.66%) R
10 3 (0.49%) Java
10 3 (0.49%) PowerShell
11 2 (0.33%) PL/SQL
12 1 (0.16%) Bicep
12 1 (0.16%) C
12 1 (0.16%) MATLAB
12 1 (0.16%) SHACL
12 1 (0.16%) SPARQL
Qualifications
1 76 (12.46%) Degree
2 52 (8.52%) Security Cleared
3 34 (5.57%) SC Cleared
4 29 (4.75%) DV Cleared
5 23 (3.77%) Master's Degree
6 20 (3.28%) HND
7 16 (2.62%) CISSP
8 15 (2.46%) CISM
8 15 (2.46%) ISO 27001 Lead Implementer
9 14 (2.30%) ACCA
10 10 (1.64%) CIMA
11 4 (0.66%) Computer Science Degree
11 4 (0.66%) DBS Check
12 2 (0.33%) A+ Certification
13 1 (0.16%) AWS Certification
13 1 (0.16%) BPSS Clearance
13 1 (0.16%) ISTQB
13 1 (0.16%) MBA
13 1 (0.16%) PMI Certification
13 1 (0.16%) PMP
Quality Assurance & Compliance
1 23 (3.77%) GDPR
2 22 (3.61%) QA
3 19 (3.11%) ISO/IEC 27001
4 15 (2.46%) Accessibility
4 15 (2.46%) GRC
4 15 (2.46%) NIST
5 11 (1.80%) Data Quality
6 4 (0.66%) IFRS
6 4 (0.66%) PCI DSS
6 4 (0.66%) PMO
7 3 (0.49%) ISO 9001
7 3 (0.49%) PERC
8 2 (0.33%) Cyber Essentials
8 2 (0.33%) Cyber Essentials PLUS
8 2 (0.33%) SLA
System Software
1 16 (2.62%) Docker
2 6 (0.98%) Active Directory
3 1 (0.16%) Hyper-V
3 1 (0.16%) VMware Infrastructure
Systems Management
1 13 (2.13%) Kubernetes
2 8 (1.31%) Terraform
3 4 (0.66%) Ansible
3 4 (0.66%) Prometheus
4 2 (0.33%) Oracle Enterprise Manager
5 1 (0.16%) Docker Swarm
5 1 (0.16%) Microsoft Intune
5 1 (0.16%) NetBackup
5 1 (0.16%) Progress Chef
5 1 (0.16%) Puppet
5 1 (0.16%) Rancher
Vendors
1 111 (18.20%) Google
2 98 (16.07%) Adobe
3 83 (13.61%) SAP
4 49 (8.03%) Microsoft
5 26 (4.26%) HubSpot
6 21 (3.44%) Salesforce
7 16 (2.62%) Instagram
8 13 (2.13%) Hootsuite
9 12 (1.97%) Screaming Frog
10 11 (1.80%) Wrike
11 9 (1.48%) Braze
12 8 (1.31%) Palantir
13 7 (1.15%) Pardot
14 6 (0.98%) Ahrefs
14 6 (0.98%) Apple
14 6 (0.98%) Cisco
15 5 (0.82%) Facebook
16 4 (0.66%) Hotjar
17 3 (0.49%) YouTube
18 2 (0.33%) TikTok