Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK > England
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 197 291 254
Rank change year-on-year +94 -37 +11
Permanent jobs citing Digital Marketing 2984 2056 2699
As % of all permanent IT jobs advertised in England 1.79% 1.15% 1.31%
As % of the Processes & Methodologies category 1.99% 1.29% 1.48%
Number of salaries quoted 2325 1792 2307
England median annual salary £47,500 £42,500 £42,500
Median salary % change year-on-year +11.76% - -
10th Percentile £26,250 £26,250 £24,000
90th Percentile £77,500 £76,250 £67,500
UK median annual salary £47,500 £42,500 £42,500
% change year-on-year +11.76% - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 150254 159112 182385
As % of all permanent IT jobs advertised in England 89.93% 89.36% 88.72%
Number of salaries quoted 119398 133448 151804
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £28,750 £28,250 £27,500
90th Percentile £80,000 £80,000 £77,500
UK median annual salary £50,000 £49,476 £47,500
% change year-on-year +1.06% +4.16% +5.56%

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in England.

Salary trend for Digital Marketing in England

Digital Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Digital Marketing in England over the 6 months to 19 November 2017.

Salary histogram for Digital Marketing in England

Digital Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +34 1037 £52,500 +5.00% 60
South West +82 622 £47,500 +5.56% 16
South East +63 507 £42,500 +2.41% 20
North of England +110 445 £38,500 +10.00% 32
North West +62 239 £40,000 +14.29% 5
East of England +126 195 £32,500 -7.14% 5
Midlands +70 175 £31,500 -3.08% 9
Yorkshire +83 141 £30,000 -7.69% 26
West Midlands +26 106 £30,000 - 4
East Midlands +68 69 £35,000 -10.26% 5
North East +64 65 £47,500 - 1
Digital Marketing
UK

For the 6 months to 19 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Digital Marketing.

1 2984 (100.00%) Marketing
2 1790 (59.99%) Finance
3 1661 (55.66%) Business Intelligence
4 1635 (54.79%) SAP
5 1625 (54.46%) Programme Management
6 1623 (54.39%) Telecoms
7 1617 (54.19%) Electronics
8 1612 (54.02%) Manufacturing
9 830 (27.82%) Agile Software Development
10 683 (22.89%) HTML
11 668 (22.39%) JavaScript
12 649 (21.75%) SQL
13 571 (19.14%) Analytics
14 568 (19.03%) CSS
15 505 (16.92%) Java
16 483 (16.19%) Google
17 463 (15.52%) Degree
18 421 (14.11%) Python
19 420 (14.08%) E-Commerce
20 414 (13.87%) .NET
21 407 (13.64%) SEO
22 394 (13.20%) Analytical Skills
23 371 (12.43%) User Experience
24 358 (12.00%) Amazon AWS
25 352 (11.80%) C#
26 331 (11.09%) Linux
27 330 (11.06%) TDD
28 327 (10.96%) Social Media
29 324 (10.86%) MVC
29 324 (10.86%) Microsoft

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 219 (7.34%) CMS
2 122 (4.09%) Apache Spark
3 101 (3.38%) WordPress
4 85 (2.85%) Tomcat
5 69 (2.31%) Mule
6 55 (1.84%) Mule ESB
7 53 (1.78%) JBoss
8 44 (1.47%) Apache
8 44 (1.47%) IIS
9 43 (1.44%) Elasticsearch
10 40 (1.34%) Umbraco
11 34 (1.14%) Confluence
11 34 (1.14%) Sitecore CMS
12 33 (1.11%) EPiServer
13 31 (1.04%) Drupal
14 25 (0.84%) SAS
14 25 (0.84%) SharePoint
15 22 (0.74%) Apache Airflow
16 21 (0.70%) WebSphere
17 20 (0.67%) Sitefinity
Applications
1 153 (5.13%) Microsoft Excel
2 137 (4.59%) Microsoft Office
3 67 (2.25%) Microsoft PowerPoint
4 56 (1.88%) Photoshop
5 43 (1.44%) Adobe Illustrator
6 37 (1.24%) Adobe Creative Suite
7 19 (0.64%) FileZilla
8 14 (0.47%) MS Visio
9 13 (0.44%) Microsoft Project
10 9 (0.30%) SPSS
11 7 (0.23%) Spreadsheet
12 6 (0.20%) InDesign
13 3 (0.10%) InVision
14 2 (0.067%) Adobe After Effects
14 2 (0.067%) Chatbot
15 1 (0.034%) Adobe Captivate
15 1 (0.034%) Adobe Premiere
Business Applications
1 46 (1.54%) Adobe Campaign
1 46 (1.54%) Magento
2 30 (1.01%) Dynamics CRM
3 24 (0.80%) Eloqua
4 15 (0.50%) Unica
4 15 (0.50%) WebTrends
5 12 (0.40%) Revive Adserver
6 9 (0.30%) Shopify
7 8 (0.27%) Payment Gateway
8 7 (0.23%) Salesforce.com CRM
9 6 (0.20%) Workfront
10 5 (0.17%) Sage 1000
11 4 (0.13%) Unit4 Business World
12 3 (0.10%) R3 Corda
12 3 (0.10%) Sprinklr
13 2 (0.067%) Dynamics AX
13 2 (0.067%) Exchequer
14 1 (0.034%) Dynamics NAV
14 1 (0.034%) NetSuite
14 1 (0.034%) Remedy ITSM
Cloud Services
1 358 (12.00%) Amazon AWS
2 262 (8.78%) Google Analytics
3 189 (6.33%) Microsoft Azure
4 163 (5.46%) SaaS
5 154 (5.16%) AdWords
6 110 (3.69%) Google Cloud Platform
7 63 (2.11%) Amazon EC2
8 58 (1.94%) GitHub
9 38 (1.27%) Adobe Analytics
10 31 (1.04%) Cloud Computing
10 31 (1.04%) Office 365
11 29 (0.97%) IaaS
12 28 (0.94%) Amazon SQS
13 25 (0.84%) PaaS
14 22 (0.74%) Google Play
15 21 (0.70%) MailChimp
16 19 (0.64%) Google Tag Manager
17 11 (0.37%) npm
18 10 (0.34%) AWS CloudFormation
19 9 (0.30%) Silverpop
Communications & Networking
1 50 (1.68%) Internet
2 48 (1.61%) HTTP
3 38 (1.27%) Firewall
4 35 (1.17%) VPN
5 33 (1.11%) TCP/IP
6 28 (0.94%) SSL
7 26 (0.87%) SMS
8 25 (0.84%) AMQP
8 25 (0.84%) WAN
9 23 (0.77%) DNS
9 23 (0.77%) LAN
10 21 (0.70%) FTP
11 19 (0.64%) SAN
11 19 (0.64%) SMTP
12 18 (0.60%) SSH
13 17 (0.57%) Intranet
14 16 (0.54%) MPLS
15 14 (0.47%) Network Security
15 14 (0.47%) VLAN
16 12 (0.40%) Cisco ASA
Database & Business Intelligence
1 303 (10.15%) SQL Server
2 188 (6.30%) MySQL
3 176 (5.90%) Big Data
4 151 (5.06%) NoSQL
5 139 (4.66%) Relational Database
6 131 (4.39%) Hadoop
6 131 (4.39%) MongoDB
7 93 (3.12%) Amazon DynamoDB
8 77 (2.58%) Apache Cassandra
9 76 (2.55%) PostgreSQL
10 69 (2.31%) Data Warehouse
11 64 (2.14%) SQL Server Integration Services
12 60 (2.01%) Oracle Database
12 60 (2.01%) SQL Server 2008
13 53 (1.78%) SQL Server Reporting Services
14 47 (1.58%) RDBMS
15 39 (1.31%) Data Mining
16 38 (1.27%) SQL Server 2012
17 32 (1.07%) SQL Server Analysis Services
18 28 (0.94%) CouchDB
Development Applications
1 322 (10.79%) Git (software)
2 162 (5.43%) JIRA
3 130 (4.36%) Jenkins
4 112 (3.75%) JUnit
5 62 (2.08%) Atlassian Bamboo
6 57 (1.91%) Visual Studio
7 53 (1.78%) IntelliJ
7 53 (1.78%) Selenium
8 44 (1.47%) gulp
9 39 (1.31%) Mercurial
10 38 (1.27%) Cucumber
10 38 (1.27%) Maven
11 34 (1.14%) Grunt
12 33 (1.11%) Subversion
13 31 (1.04%) Team Foundation Server
14 24 (0.80%) Bitbucket
15 23 (0.77%) Babel
15 23 (0.77%) webpack
16 22 (0.74%) TeamCity
17 21 (0.70%) Eclipse
General
1 2984 (100.00%) Marketing
2 1790 (59.99%) Finance
3 1623 (54.39%) Telecoms
4 1617 (54.19%) Electronics
5 1612 (54.02%) Manufacturing
6 315 (10.56%) Retail
7 152 (5.09%) Advertising
8 89 (2.98%) Games
9 83 (2.78%) Banking
10 49 (1.64%) Automotive
11 36 (1.21%) Multimedia
12 33 (1.11%) Legal
13 27 (0.90%) Brand Awareness
13 27 (0.90%) Publishing
14 22 (0.74%) Financial Institution
15 19 (0.64%) Back Office
16 15 (0.50%) Music Industry
17 14 (0.47%) Military
18 12 (0.40%) Mandarin Language
19 11 (0.37%) French Language
Job Titles
1 987 (33.08%) Developer
2 297 (9.95%) Analyst
3 207 (6.94%) Senior Developer
4 194 (6.50%) .NET Developer
5 166 (5.56%) Java Developer
6 161 (5.40%) Front End Developer (Client-Side Developer)
7 139 (4.66%) C# Developer
8 127 (4.26%) JavaScript Developer
8 127 (4.26%) Marketing Manager
9 118 (3.95%) C# .NET Developer
10 115 (3.85%) Architect
11 105 (3.52%) DevOps Engineer
12 104 (3.49%) Web Developer
13 99 (3.32%) ASP.NET Developer
14 97 (3.25%) Account Manager
15 94 (3.15%) C# ASP.NET Developer
15 94 (3.15%) Software Developer
16 93 (3.12%) PHP Developer
17 88 (2.95%) Digital Marketing Manager
18 85 (2.85%) Consultant
Libraries, Frameworks & Software Standards
1 683 (22.89%) HTML
2 568 (19.03%) CSS
3 414 (13.87%) .NET
4 258 (8.65%) AngularJS
5 246 (8.24%) jQuery
6 229 (7.67%) HTML5
7 226 (7.57%) XML
8 211 (7.07%) REST
9 207 (6.94%) ASP.NET
9 207 (6.94%) JSON
10 182 (6.10%) Web Services
11 167 (5.60%) Spring
12 156 (5.23%) RESTful
13 138 (4.62%) ASP.NET MVC
14 137 (4.59%) CSS3
15 136 (4.56%) Ajax
16 103 (3.45%) Node.js
17 101 (3.38%) Apache Camel
18 100 (3.35%) SOAP
19 98 (3.28%) RabbitMQ
Miscellaneous
1 394 (13.20%) Analytical Skills
2 371 (12.43%) User Experience
3 327 (10.96%) Social Media
4 142 (4.76%) Mobile App
5 122 (4.09%) Computer Science
6 86 (2.88%) Algorithms
7 68 (2.28%) Blog
8 55 (1.84%) Digital Media
8 55 (1.84%) Fintech
9 53 (1.78%) Enterprise Software
10 52 (1.74%) Data Structures
11 48 (1.61%) Greenfield Project
11 48 (1.61%) N-Tier
12 46 (1.54%) Management Information System
13 37 (1.24%) Public Cloud
14 28 (0.94%) e-Learning
15 27 (0.90%) SWIFT
16 25 (0.84%) FMCG
17 23 (0.77%) Marketing Technology
18 17 (0.57%) Acoustics
Operating Systems
1 331 (11.09%) Linux
2 204 (6.84%) Windows
3 86 (2.88%) Unix
4 72 (2.41%) Apple iOS
5 66 (2.21%) Android
6 32 (1.07%) Windows Server
7 26 (0.87%) Mac OS X
7 26 (0.87%) Ubuntu
8 22 (0.74%) Windows Server 2012
9 19 (0.64%) Windows Server 2008
10 15 (0.50%) CentOS
11 14 (0.47%) Windows 10
12 13 (0.44%) Windows 7
13 10 (0.34%) Windows Server 2003
14 9 (0.30%) Windows Mobile
15 8 (0.27%) Windows 8
16 5 (0.17%) Embedded Linux
17 4 (0.13%) Debian
17 4 (0.13%) Red Hat Enterprise Linux
17 4 (0.13%) Windows Phone
Processes & Methodologies
1 1661 (55.66%) Business Intelligence
2 1625 (54.46%) Programme Management
3 830 (27.82%) Agile Software Development
4 571 (19.14%) Analytics
5 420 (14.08%) E-Commerce
6 407 (13.64%) SEO
7 330 (11.06%) TDD
8 324 (10.86%) MVC
9 316 (10.59%) Scrum
10 283 (9.48%) Web Development
11 255 (8.55%) Project Management
12 253 (8.48%) Pay per click
13 233 (7.81%) DevOps
14 227 (7.61%) OO
15 217 (7.27%) Software Engineering
16 204 (6.84%) CRM
17 202 (6.77%) Continuous Integration
18 179 (6.00%) BDD
19 176 (5.90%) Front End Development
20 164 (5.50%) Machine Learning
Programming Languages
1 668 (22.39%) JavaScript
2 649 (21.75%) SQL
3 505 (16.92%) Java
4 421 (14.11%) Python
5 352 (11.80%) C#
6 233 (7.81%) PHP
7 171 (5.73%) C++
8 153 (5.13%) Ruby
9 103 (3.45%) Shell Script
10 101 (3.38%) T-SQL
11 87 (2.92%) Go
12 75 (2.51%) R
13 62 (2.08%) C
14 59 (1.98%) Bash Shell
15 50 (1.68%) Perl
16 35 (1.17%) Clojure
17 33 (1.11%) ES6
18 29 (0.97%) TypeScript
19 27 (0.90%) Scala
20 25 (0.84%) VB.NET
Qualifications
1 463 (15.52%) Degree
2 116 (3.89%) Computer Science Degree
3 92 (3.08%) Security Cleared
4 40 (1.34%) PhD
5 38 (1.27%) CISSP
6 36 (1.21%) CISM
7 27 (0.90%) ISEB
8 21 (0.70%) CCSA
9 20 (0.67%) SC Cleared
10 19 (0.64%) ISTQB
11 16 (0.54%) Cisco Certification
12 15 (0.50%) Master's Degree
12 15 (0.50%) MBA
12 15 (0.50%) PRINCE2 Certification
13 14 (0.47%) DV Cleared
14 13 (0.44%) CISA
15 11 (0.37%) CCNA
15 11 (0.37%) PRINCE2 Practitioner
16 10 (0.34%) CRISC
16 10 (0.34%) PMI Certification
Quality Assurance & Compliance
1 92 (3.08%) QA
2 53 (1.78%) Actionable Recommendations
3 39 (1.31%) ISO/IEC 27001
4 36 (1.21%) Data Quality
4 36 (1.21%) SLA
5 29 (0.97%) PCI DSS
6 22 (0.74%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
7 21 (0.70%) PMO
8 20 (0.67%) GCP
9 14 (0.47%) GDPR
10 11 (0.37%) RMADS
11 7 (0.23%) Basel III
11 7 (0.23%) Sarbanes-Oxley
11 7 (0.23%) SEPA
11 7 (0.23%) TARGET2
12 3 (0.10%) HL7
13 2 (0.067%) PA-DSS
13 2 (0.067%) TickIT
13 2 (0.067%) WAI
14 1 (0.034%) COBIT
System Software
1 152 (5.09%) Docker
2 71 (2.38%) Active Directory
3 29 (0.97%) VMware Infrastructure
4 13 (0.44%) Virtual Machines
5 12 (0.40%) Hyper-V
6 11 (0.37%) XenApp
7 10 (0.34%) KVM
8 8 (0.27%) Terminal Services
8 8 (0.27%) VMware Workstation
8 8 (0.27%) XenServer
9 5 (0.17%) VMware ESXi
10 4 (0.13%) Apache ZooKeeper
11 3 (0.10%) Apache Flume
11 3 (0.10%) etcd
11 3 (0.10%) flannel
11 3 (0.10%) HDFS
11 3 (0.10%) NFS
11 3 (0.10%) XenDesktop
12 2 (0.067%) vCloud
13 1 (0.034%) vSphere
Systems Management
1 120 (4.02%) Ansible
2 117 (3.92%) Opscode Chef
3 116 (3.89%) Puppet
4 91 (3.05%) Kubernetes
5 40 (1.34%) Terraform
6 28 (0.94%) Mesos
7 23 (0.77%) Nagios
8 22 (0.74%) Packer
9 21 (0.70%) Grafana
10 15 (0.50%) Oozie
11 14 (0.47%) logstash
12 13 (0.44%) Kibana
13 12 (0.40%) Prometheus
14 11 (0.37%) linkerd
14 11 (0.37%) Zipkin
15 10 (0.34%) SCCM
16 9 (0.30%) Systems Management Server (SMS)
17 8 (0.27%) WSUS
17 8 (0.27%) ZABBIX
18 7 (0.23%) HP Operations Orchestration
Vendors
1 1635 (54.79%) SAP
2 483 (16.19%) Google
3 324 (10.86%) Microsoft
4 191 (6.40%) Adobe
5 119 (3.99%) Oracle
6 93 (3.12%) Apple
7 73 (2.45%) Twitter
8 67 (2.25%) Salesforce.com
9 59 (1.98%) Facebook
10 58 (1.94%) Tableau
11 56 (1.88%) VMware
12 42 (1.41%) Sitecore
13 31 (1.04%) Cisco
14 29 (0.97%) Citrix
15 27 (0.90%) IBM
16 26 (0.87%) HP
17 25 (0.84%) Zend
18 24 (0.80%) DoubleClick
19 23 (0.77%) Optimizely
20 21 (0.70%) MicroStrategy