Period
to 20 June 2021

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 20 June 2021 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK > England
6 months to
20 Jun 2021
Same period 2020 Same period 2019
Rank 205 389 291
Rank change year-on-year +184 -98 +8
Permanent jobs citing Digital Marketing 1,564 557 1,518
As % of all permanent jobs advertised in England 1.71% 0.75% 1.14%
As % of the Processes & Methodologies category 1.83% 0.81% 1.24%
Number of salaries quoted 1,165 485 1,269
10th Percentile £27,500 £27,500 £28,750
25th Percentile £37,500 £33,750 £33,750
Median annual salary (50th Percentile) £55,000 £47,500 £45,000
Median % change year-on-year +15.79% +5.56% -
75th Percentile £78,750 £61,250 £62,500
90th Percentile £100,000 £80,000 £75,000
UK median annual salary £55,000 £47,500 £45,000
% change year-on-year +15.79% +5.56% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 85,400 69,089 122,724
As % of all permanent IT jobs advertised in England 93.35% 92.46% 92.29%
Number of salaries quoted 60,090 56,109 98,211
10th Percentile £32,500 £32,000 £30,000
25th Percentile £42,500 £41,250 £38,000
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £75,000 £75,000 £71,250
90th Percentile £92,500 £90,000 £86,750
UK median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +5.00%

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Salary Trend in England

3-month moving average salary quoted in jobs citing Digital Marketing in England.

Salary trend for Digital Marketing in England

Digital Marketing
Salary Histogram in England

Salary distribution for jobs citing Digital Marketing in England over the 6 months to 20 June 2021.

Salary histogram for Digital Marketing in England

Digital Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 20 June 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +107 611 £75,000 +42.86% 52
South East +132 309 £42,500 -5.56% 26
South West +67 266 £48,500 +7.78% 31
North of England +59 154 £57,500 +78.29% 46
North West +49 110 £60,000 +100.00% 23
Midlands -16 68 £35,000 +7.69% 20
East of England +24 62 £35,000 -17.65% 12
West Midlands -5 60 £35,000 +16.67% 12
Yorkshire -15 39 £37,500 +7.14% 14
East Midlands -37 8 £26,500 -18.46% 7
North East - 5 £45,000 - 9
Digital Marketing
UK

For the 6 months to 20 June 2021, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Digital Marketing.

1 1,564 (100.00%) Marketing
2 830 (53.07%) Finance
3 778 (49.74%) Business Intelligence
4 728 (46.55%) Manufacturing
5 723 (46.23%) Telecoms
6 722 (46.16%) Electronics
7 720 (46.04%) SAP
8 719 (45.97%) Public Sector
9 718 (45.91%) Programme Management
10 422 (26.98%) Agile Software Development
11 414 (26.47%) Social Skills
12 316 (20.20%) JavaScript
12 316 (20.20%) Analytics
13 298 (19.05%) Degree
14 284 (18.16%) Google
15 251 (16.05%) E-Commerce
16 238 (15.22%) HTML
17 218 (13.94%) Azure
18 214 (13.68%) DevOps
19 212 (13.55%) Microsoft
20 208 (13.30%) CSS
21 197 (12.60%) Problem-Solving
22 196 (12.53%) Analytical Skills
23 193 (12.34%) SEO
24 186 (11.89%) Python
25 185 (11.83%) Social Media
26 178 (11.38%) Software Engineering
27 170 (10.87%) Retail
28 167 (10.68%) Scrum
29 166 (10.61%) Google Analytics

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 141 (9.02%) CMS
2 77 (4.92%) WordPress
3 31 (1.98%) SharePoint
4 28 (1.79%) Drupal
5 24 (1.53%) Sitecore CMS
6 23 (1.47%) Umbraco
7 21 (1.34%) Joomla!
8 18 (1.15%) Tomcat
9 17 (1.09%) Confluence
9 17 (1.09%) JBoss
10 12 (0.77%) Elasticsearch
10 12 (0.77%) Oracle SOA Suite
11 11 (0.70%) Apache
11 11 (0.70%) Kentico
11 11 (0.70%) Mule
11 11 (0.70%) Mule ESB
12 10 (0.64%) Adobe Experience Manager
12 10 (0.64%) Apache Solr
12 10 (0.64%) Red Hat Fuse
13 8 (0.51%) Sitefinity
Applications
1 59 (3.77%) Microsoft Excel
2 38 (2.43%) Microsoft Office
3 37 (2.37%) Photoshop
4 28 (1.79%) Microsoft PowerPoint
5 24 (1.53%) Adobe Illustrator
6 18 (1.15%) Microsoft Project
7 17 (1.09%) Sketch
8 15 (0.96%) InVision
9 10 (0.64%) Adobe Creative Suite
9 10 (0.64%) Adobe XD
10 8 (0.51%) MS Visio
11 6 (0.38%) Spreadsheet
12 5 (0.32%) InDesign
13 4 (0.26%) Figma
13 4 (0.26%) Zeplin
14 3 (0.19%) Adobe After Effects
15 2 (0.13%) Chatbot
15 2 (0.13%) OmniGraffle
16 1 (0.064%) Final Cut Pro
Business Applications
1 34 (2.17%) Magento
2 16 (1.02%) FastStats
3 14 (0.90%) Shopify
4 8 (0.51%) Payment Gateway
5 5 (0.32%) Adobe Campaign
5 5 (0.32%) Dynamics CRM
5 5 (0.32%) Sentinel
6 4 (0.26%) Dynamics NAV
6 4 (0.26%) Social Studio
6 4 (0.26%) WebTrends
7 3 (0.19%) Infor M3
7 3 (0.19%) OpenCart
7 3 (0.19%) Oracle Applications
8 2 (0.13%) Cerner Millennium
8 2 (0.13%) FastStats PeopleStage
8 2 (0.13%) Salesforce.com CRM
8 2 (0.13%) SAP ERP
8 2 (0.13%) SAP Hybris
8 2 (0.13%) Veritas eDiscovery
9 1 (0.064%) Odoo
Cloud Services
1 218 (13.94%) Azure
2 166 (10.61%) Google Analytics
3 163 (10.42%) AWS
4 102 (6.52%) GCP
5 90 (5.75%) SaaS
6 59 (3.77%) Google Ads
7 53 (3.39%) Serverless
8 39 (2.49%) Microsoft 365
9 33 (2.11%) Google Tag Manager
10 27 (1.73%) Amazon EC2
11 23 (1.47%) AWS Lambda
11 23 (1.47%) MailChimp
12 19 (1.21%) Amazon S3
12 19 (1.21%) Facebook Ads
13 18 (1.15%) Power Platform
14 17 (1.09%) AWS CloudFormation
15 16 (1.02%) Canva
16 14 (0.90%) Adobe Creative Cloud
17 13 (0.83%) Amazon SQS
18 12 (0.77%) Azure Functions
Communications & Networking
1 53 (3.39%) Internet
2 33 (2.11%) Firewall
3 29 (1.85%) Intranet
4 19 (1.21%) DNS
5 18 (1.15%) HTTP
6 16 (1.02%) Cisco ASA
6 16 (1.02%) Network Security
7 14 (0.90%) VPN
8 11 (0.70%) BGP
8 11 (0.70%) EIGRP
8 11 (0.70%) OSPF
9 10 (0.64%) SMS
9 10 (0.64%) Wireless
10 7 (0.45%) DHCP
10 7 (0.45%) Intrusion Detection
10 7 (0.45%) Multicast
10 7 (0.45%) Skype
10 7 (0.45%) Wireshark
11 6 (0.38%) SSH
12 5 (0.32%) WAN
Database & Business Intelligence
1 112 (7.16%) SQL Server
2 83 (5.31%) MySQL
3 45 (2.88%) MongoDB
4 44 (2.81%) NoSQL
5 31 (1.98%) PostgreSQL
6 30 (1.92%) Relational Database
7 29 (1.85%) Tableau
8 19 (1.21%) Amazon DynamoDB
9 17 (1.09%) Power BI
10 15 (0.96%) Big Data
11 14 (0.90%) SQL Server Integration Services
12 11 (0.70%) Amazon RDS
12 11 (0.70%) SQL Server Reporting Services
13 10 (0.64%) Data Warehouse
14 9 (0.58%) RDBMS
15 8 (0.51%) BigQuery
16 6 (0.38%) Amazon Redshift
16 6 (0.38%) Hadoop
17 5 (0.32%) Qlik Sense
18 4 (0.26%) MySQL Workbench
Development Applications
1 91 (5.82%) Git (software)
2 71 (4.54%) JIRA
3 44 (2.81%) Jenkins
4 29 (1.85%) IntelliJ
4 29 (1.85%) Visual Studio
5 28 (1.79%) Atlassian Bamboo
5 28 (1.79%) JUnit
6 19 (1.21%) Selenium
7 18 (1.15%) Hudson
7 18 (1.15%) Vagrant
8 16 (1.02%) Maven
9 15 (0.96%) gulp
9 15 (0.96%) Subversion
9 15 (0.96%) Visual Website Optimizer
10 14 (0.90%) GitLab
11 13 (0.83%) Cucumber
12 12 (0.77%) Cypress.io
13 11 (0.70%) Eclipse
13 11 (0.70%) Visual Studio Code
14 10 (0.64%) Axure RP
General
1 1,564 (100.00%) Marketing
2 830 (53.07%) Finance
3 728 (46.55%) Manufacturing
4 723 (46.23%) Telecoms
5 722 (46.16%) Electronics
6 719 (45.97%) Public Sector
7 414 (26.47%) Social Skills
8 196 (12.53%) Analytical Skills
9 170 (10.87%) Retail
10 127 (8.12%) Advertising
11 80 (5.12%) Organisational Skills
12 66 (4.22%) Automotive
13 53 (3.39%) Pharmaceutical
14 50 (3.20%) Games
15 48 (3.07%) Presentation Skills
16 34 (2.17%) Legal
17 23 (1.47%) Law
18 18 (1.15%) Brand Awareness
19 16 (1.02%) Publishing
20 14 (0.90%) Influencing Skills
Job Titles
1 314 (20.08%) Developer
2 108 (6.91%) Senior Developer
3 104 (6.65%) Analyst
4 103 (6.59%) Marketing Executive
5 83 (5.31%) Digital Executive
6 82 (5.24%) Software Engineer
7 74 (4.73%) Marketing Manager
8 71 (4.54%) Consultant
8 71 (4.54%) Digital Marketing Executive
9 70 (4.48%) DevOps Engineer
10 63 (4.03%) Software Developer
11 58 (3.71%) Architect
12 54 (3.45%) Digital Marketing Manager
13 50 (3.20%) .NET Developer
13 50 (3.20%) Project Manager
14 47 (3.01%) Azure Engineer
15 44 (2.81%) Front End Developer (Client-Side Developer)
16 42 (2.69%) Java Developer
17 41 (2.62%) Development Manager
18 38 (2.43%) Senior Software Engineer
Libraries, Frameworks & Software Standards
1 238 (15.22%) HTML
2 208 (13.30%) CSS
3 145 (9.27%) AngularJS
4 118 (7.54%) React
5 115 (7.35%) .NET
6 108 (6.91%) Node.js
7 76 (4.86%) REST
8 58 (3.71%) ASP.NET
9 53 (3.39%) .NET Core
10 49 (3.13%) HTML5
11 47 (3.01%) Redux
12 43 (2.75%) Web Services
13 36 (2.30%) Vue.js
14 35 (2.24%) jQuery
15 34 (2.17%) RESTful
16 33 (2.11%) Jest
16 33 (2.11%) Laravel
17 31 (1.98%) ASP.NET MVC
18 30 (1.92%) .NET Framework
18 30 (1.92%) JSON
Miscellaneous
1 185 (11.83%) Social Media
2 149 (9.53%) User Experience
3 56 (3.58%) Cloud Native
4 51 (3.26%) Blog
5 49 (3.13%) Self-Motivation
6 32 (2.05%) Algorithms
7 31 (1.98%) Virtual Team
8 30 (1.92%) Digital Media
9 29 (1.85%) Acoustics
10 26 (1.66%) Driving Licence
11 25 (1.60%) Social Network
12 22 (1.41%) Mobile App
12 22 (1.41%) Photography
13 19 (1.21%) Animation
13 19 (1.21%) Greenfield Project
14 17 (1.09%) Analytical Mindset
14 17 (1.09%) Marketing Technology
15 16 (1.02%) Linux Command Line
15 16 (1.02%) Public Cloud
16 14 (0.90%) Data Centre
Operating Systems
1 137 (8.76%) Linux
2 67 (4.28%) Windows
3 37 (2.37%) Unix
4 22 (1.41%) Windows Server
5 11 (0.70%) CentOS
6 10 (0.64%) Windows 10
7 9 (0.58%) Android
8 7 (0.45%) Kali Linux
8 7 (0.45%) Windows Server 2016
9 5 (0.32%) Apple iOS
9 5 (0.32%) Mac OS
9 5 (0.32%) Red Hat Enterprise Linux
10 3 (0.19%) Ubuntu
10 3 (0.19%) Windows Server 2012
10 3 (0.19%) Windows Server 2019
11 1 (0.064%) VMS
Processes & Methodologies
1 778 (49.74%) Business Intelligence
2 718 (45.91%) Programme Management
3 422 (26.98%) Agile Software Development
4 316 (20.20%) Analytics
5 251 (16.05%) E-Commerce
6 214 (13.68%) DevOps
7 197 (12.60%) Problem-Solving
8 193 (12.34%) SEO
9 178 (11.38%) Software Engineering
10 167 (10.68%) Scrum
11 152 (9.72%) Computer Science
12 133 (8.50%) B2B
13 127 (8.12%) Pay per click
14 126 (8.06%) Project Management
15 123 (7.86%) CRM
16 119 (7.61%) Web Development
17 95 (6.07%) Content Management
18 86 (5.50%) Cybersecurity
18 86 (5.50%) Front End Development
18 86 (5.50%) Stakeholder Management
Programming Languages
1 316 (20.20%) JavaScript
2 186 (11.89%) Python
3 130 (8.31%) C#
3 130 (8.31%) Java
3 130 (8.31%) PHP
4 127 (8.12%) SQL
5 103 (6.59%) Go
6 99 (6.33%) TypeScript
7 85 (5.43%) C++
8 43 (2.75%) PowerShell
9 35 (2.24%) Ruby
10 31 (1.98%) T-SQL
11 23 (1.47%) Rust
12 18 (1.15%) C
13 16 (1.02%) Shell Script
14 14 (0.90%) ES6
15 11 (0.70%) Bash Shell
15 11 (0.70%) VB.NET
16 10 (0.64%) Apex Code
16 10 (0.64%) ES7
Qualifications
1 298 (19.05%) Degree
2 100 (6.39%) Security Cleared
3 82 (5.24%) Master's Degree
4 81 (5.18%) SC Cleared
5 22 (1.41%) Computer Science Degree
6 11 (0.70%) APMP
6 11 (0.70%) CCNP
6 11 (0.70%) Cisco Certification
7 10 (0.64%) PMI Certification
8 9 (0.58%) DV Cleared
8 9 (0.58%) Numerate Degree
9 6 (0.38%) MBA
10 5 (0.32%) CCSA
10 5 (0.32%) GCIA
10 5 (0.32%) ITIL Foundation Certificate
10 5 (0.32%) PhD
11 4 (0.26%) CCIE
11 4 (0.26%) HND
12 3 (0.19%) CISM
12 3 (0.19%) CISSP
Quality Assurance & Compliance
1 54 (3.45%) QA
2 43 (2.75%) GDPR
3 38 (2.43%) NIST
4 22 (1.41%) Accessibility
5 17 (1.09%) ISO/IEC 27001
6 16 (1.02%) Data Quality
7 14 (0.90%) Actionable Recommendations
8 6 (0.38%) PCI DSS
9 5 (0.32%) PMO
10 4 (0.26%) ISO/IEC 20000
11 3 (0.19%) GAAP
11 3 (0.19%) HMG Security Policy Framework
11 3 (0.19%) ISO 20022
11 3 (0.19%) Sarbanes-Oxley
12 2 (0.13%) COBIT
12 2 (0.13%) SLA
13 1 (0.064%) HL7
13 1 (0.064%) SEPA
System Software
1 155 (9.91%) Docker
2 46 (2.94%) Active Directory
3 22 (1.41%) VMware Infrastructure
4 7 (0.45%) Snort
4 7 (0.45%) Squid
5 3 (0.19%) Hyper-V
5 3 (0.19%) Virtual Desktop
5 3 (0.19%) Virtual Servers
6 2 (0.13%) VMware ESXi
7 1 (0.064%) Firmware
7 1 (0.064%) Oracle RAC
7 1 (0.064%) Virtual Machines
Systems Management
1 107 (6.84%) Kubernetes
2 77 (4.92%) Terraform
3 25 (1.60%) Packer
4 23 (1.47%) Ansible
5 19 (1.21%) Nagios
6 18 (1.15%) Consul
6 18 (1.15%) Docker Swarm
7 15 (0.96%) Grafana
8 14 (0.90%) Puppet
9 12 (0.77%) Prometheus
10 11 (0.70%) Microsoft Intune
10 11 (0.70%) Suricata
11 10 (0.64%) Argo
11 10 (0.64%) Istio
11 10 (0.64%) Knative
11 10 (0.64%) linkerd
12 7 (0.45%) Nessus
12 7 (0.45%) Nexpose
13 6 (0.38%) SCCM
14 4 (0.26%) Jamf Pro
Vendors
1 720 (46.04%) SAP
2 284 (18.16%) Google
3 212 (13.55%) Microsoft
4 102 (6.52%) Adobe
5 88 (5.63%) Salesforce.com
6 81 (5.18%) Facebook
7 39 (2.49%) Apple
8 38 (2.43%) Oracle
9 35 (2.24%) Cisco
10 30 (1.92%) Twitter
10 30 (1.92%) VMware
11 26 (1.66%) Sitecore
12 18 (1.15%) Instagram
12 18 (1.15%) Salesforce Marketing Cloud
13 17 (1.09%) CyberArk
13 17 (1.09%) ForgeRock
13 17 (1.09%) IBM
14 14 (0.90%) Palo Alto
14 14 (0.90%) Red Hat
15 13 (0.83%) F5