Period
to 19 February 2019

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 19 February 2019 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK > England
6 months to
19 Feb 2019
Same period 2018 Same period 2017
Rank 277 294 277
Rank change year-on-year +17 -17 +4
Permanent jobs citing Digital Marketing 1,747 1,863 1,994
As % of all permanent IT jobs advertised in England 1.24% 1.13% 1.22%
As % of the Processes & Methodologies category 1.35% 1.23% 1.33%
Number of salaries quoted 1,439 1,552 1,676
England median annual salary £47,500 £42,500 £42,500
Median salary % change year-on-year +11.76% - -
10th Percentile £27,500 £26,250 £26,250
90th Percentile £81,250 £81,125 £75,000
UK median annual salary £47,500 £42,500 £42,500
% change year-on-year +11.76% - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 129,154 150,903 149,451
As % of all permanent IT jobs advertised in England 91.73% 91.84% 91.32%
Number of salaries quoted 103,001 123,591 124,165
England median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +5.26%
10th Percentile £30,000 £28,750 £28,000
90th Percentile £85,000 £81,250 £80,000
UK median annual salary £52,500 £50,000 £47,500
% change year-on-year +5.00% +5.26% -

Digital Marketing
Job Vacancy Trend in England

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Marketing in England

Digital Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in England.

Salary trend for Digital Marketing in England

Digital Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Digital Marketing in England over the 6 months to 19 February 2019.

Salary histogram for Digital Marketing in England

Digital Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the England region over the 6 months to 19 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -37 603 £55,000 - 109
South West +87 431 £50,000 - 47
South East +18 301 £45,000 +28.57% 34
North of England -21 197 £42,500 +13.33% 54
North West +47 157 £43,250 +6.13% 35
Midlands +31 149 £42,500 +41.67% 36
West Midlands +10 90 £42,500 +41.67% 23
East of England +9 61 £45,000 +50.00% 27
East Midlands +39 59 £31,000 -11.43% 13
Yorkshire -54 34 £28,250 -13.08% 17
North East -9 6 £30,500 -34.05% 2
Digital Marketing
UK

For the 6 months to 19 February 2019, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Digital Marketing.

1 1,747 (100.00%) Marketing
2 872 (49.91%) Finance
3 773 (44.25%) Business Intelligence
4 762 (43.62%) SAP
5 760 (43.50%) Telecoms
5 760 (43.50%) Manufacturing
6 750 (42.93%) Programme Management
7 745 (42.64%) Electronics
8 540 (30.91%) Agile Software Development
9 412 (23.58%) HTML
10 403 (23.07%) JavaScript
11 355 (20.32%) SQL
12 349 (19.98%) CSS
13 298 (17.06%) Analytics
14 288 (16.49%) Java
14 288 (16.49%) C#
15 276 (15.80%) Degree
16 271 (15.51%) .NET
17 246 (14.08%) E-Commerce
18 242 (13.85%) Microsoft
19 235 (13.45%) Python
20 222 (12.71%) Google
21 217 (12.42%) Scrum
22 215 (12.31%) Analytical Skills
23 201 (11.51%) Amazon AWS
24 199 (11.39%) Software Engineering
25 196 (11.22%) TDD
26 186 (10.65%) Retail
27 183 (10.48%) SQL Server
28 182 (10.42%) SEO

Digital Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 153 (8.76%) CMS
2 62 (3.55%) WordPress
3 39 (2.23%) Apache Spark
3 39 (2.23%) Elasticsearch
4 34 (1.95%) Adobe Experience Manager
4 34 (1.95%) EPiServer
5 33 (1.89%) Umbraco
6 29 (1.66%) IIS
7 26 (1.49%) Apache
7 26 (1.49%) Sitecore CMS
8 22 (1.26%) Drupal
8 22 (1.26%) Sitefinity
9 19 (1.09%) Confluence
9 19 (1.09%) nginx
10 17 (0.97%) SAS
11 11 (0.63%) MS Exchange
11 11 (0.63%) Tomcat
12 9 (0.52%) SharePoint
13 6 (0.34%) Apache Solr
13 6 (0.34%) Skype for Business
Applications
1 79 (4.52%) Microsoft Excel
2 57 (3.26%) Photoshop
3 40 (2.29%) Microsoft Office
4 39 (2.23%) Adobe Illustrator
5 32 (1.83%) Adobe Creative Suite
6 24 (1.37%) Microsoft PowerPoint
7 19 (1.09%) Adobe After Effects
7 19 (1.09%) Adobe Premiere
8 13 (0.74%) InDesign
9 8 (0.46%) InVision
9 8 (0.46%) Microsoft Project
9 8 (0.46%) Spreadsheet
10 6 (0.34%) MS Visio
11 2 (0.11%) Chatbot
11 2 (0.11%) Flinto
12 1 (0.057%) SPSS
12 1 (0.057%) Weka
Business Applications
1 34 (1.95%) Magento
2 10 (0.57%) Dynamics CRM
3 9 (0.52%) Oracle Payables
3 9 (0.52%) Oracle Receivables
4 8 (0.46%) Eloqua
5 7 (0.40%) Adobe Campaign
5 7 (0.40%) Salesforce.com CRM
5 7 (0.40%) WebTrends
6 4 (0.23%) Shopify
7 2 (0.11%) Dynamics AX
8 1 (0.057%) Dynamics NAV
8 1 (0.057%) Exstream
8 1 (0.057%) NetSuite
8 1 (0.057%) Payment Gateway
Cloud Services
1 201 (11.51%) Amazon AWS
2 129 (7.38%) Microsoft Azure
3 115 (6.58%) Google Analytics
4 99 (5.67%) SaaS
5 70 (4.01%) Google Cloud Platform
6 52 (2.98%) AdWords
7 24 (1.37%) GitHub
8 23 (1.32%) Office 365
9 22 (1.26%) Google Tag Manager
10 20 (1.14%) Apigee
10 20 (1.14%) npm
11 18 (1.03%) MailChimp
12 13 (0.74%) Adobe Analytics
13 12 (0.69%) Amazon SQS
14 9 (0.52%) IaaS
15 8 (0.46%) DigitalOcean
15 8 (0.46%) Linode
15 8 (0.46%) PaaS
15 8 (0.46%) Salesforce Sales Cloud
16 6 (0.34%) Silverpop
Communications & Networking
1 36 (2.06%) Firewall
2 31 (1.77%) Internet
3 18 (1.03%) Network Security
4 17 (0.97%) SSH
4 17 (0.97%) WAN
5 16 (0.92%) FTP
5 16 (0.92%) TCP/IP
6 15 (0.86%) LAN
7 11 (0.63%) Intranet
7 11 (0.63%) VLAN
7 11 (0.63%) Wireless
8 7 (0.40%) DNS
8 7 (0.40%) SMS
9 6 (0.34%) Skype
10 5 (0.29%) Cisco IOS
10 5 (0.29%) HTTP
10 5 (0.29%) SSL
10 5 (0.29%) Structured Cabling
11 4 (0.23%) Intrusion Detection
11 4 (0.23%) Software-Defined Radio
Database & Business Intelligence
1 183 (10.48%) SQL Server
2 99 (5.67%) MySQL
3 64 (3.66%) MongoDB
3 64 (3.66%) Relational Database
4 57 (3.26%) Big Data
5 47 (2.69%) NoSQL
6 36 (2.06%) Data Mining
6 36 (2.06%) Hadoop
7 34 (1.95%) SQL Server Integration Services
8 33 (1.89%) Apache Cassandra
8 33 (1.89%) Couchbase
9 32 (1.83%) Data Warehouse
10 23 (1.32%) Power BI
10 23 (1.32%) RDBMS
11 22 (1.26%) QlikView
12 20 (1.14%) CouchDB
13 18 (1.03%) BusinessObjects
13 18 (1.03%) SQL Server Reporting Services
14 14 (0.80%) Amazon DynamoDB
15 12 (0.69%) SQL Server 2008
Development Applications
1 143 (8.19%) Git (software)
2 66 (3.78%) Jenkins
3 57 (3.26%) Selenium
4 55 (3.15%) JIRA
5 34 (1.95%) Team Foundation Server
6 32 (1.83%) Visual Studio
7 28 (1.60%) gulp
8 27 (1.55%) Subversion
9 24 (1.37%) Grunt
10 23 (1.32%) TeamCity
11 20 (1.14%) SpecFlow
12 19 (1.09%) Mercurial
13 18 (1.03%) webpack
14 16 (0.92%) Atlassian Bamboo
15 14 (0.80%) GitLab
16 13 (0.74%) Cucumber
16 13 (0.74%) Vagrant
17 12 (0.69%) Protractor
18 11 (0.63%) Maven
18 11 (0.63%) PhpStorm
General
1 1,747 (100.00%) Marketing
2 872 (49.91%) Finance
3 760 (43.50%) Manufacturing
3 760 (43.50%) Telecoms
4 745 (42.64%) Electronics
5 186 (10.65%) Retail
6 103 (5.90%) Advertising
7 52 (2.98%) Banking
8 36 (2.06%) Games
9 22 (1.26%) Brand Awareness
10 19 (1.09%) Automotive
11 17 (0.97%) Publishing
12 16 (0.92%) Law
13 15 (0.86%) Legal
14 13 (0.74%) Financial Institution
15 12 (0.69%) Billing
16 10 (0.57%) Local Government
17 9 (0.52%) Military
18 8 (0.46%) Pharmaceutical
19 5 (0.29%) Multimedia
Job Titles
1 529 (30.28%) Developer
2 161 (9.22%) Analyst
3 120 (6.87%) .NET Developer
3 120 (6.87%) Architect
4 110 (6.30%) C# Developer
5 104 (5.95%) Senior Developer
6 102 (5.84%) Java Developer
7 86 (4.92%) Marketing Manager
8 83 (4.75%) Software Developer
9 82 (4.69%) Project Manager
10 81 (4.64%) C# .NET Developer
11 78 (4.46%) Front End Developer (Client-Side Developer)
12 64 (3.66%) Software Engineer
13 63 (3.61%) Consultant
13 63 (3.61%) PHP Developer
14 54 (3.09%) Digital Marketing Manager
15 50 (2.86%) Senior Java Developer
16 47 (2.69%) Technical Architect
17 46 (2.63%) Junior
18 45 (2.58%) Designer
Libraries, Frameworks & Software Standards
1 412 (23.58%) HTML
2 349 (19.98%) CSS
3 271 (15.51%) .NET
4 180 (10.30%) HTML5
5 168 (9.62%) ASP.NET
6 149 (8.53%) AngularJS
7 147 (8.41%) React
8 144 (8.24%) jQuery
9 119 (6.81%) Spring
10 117 (6.70%) CSS3
11 106 (6.07%) Web Services
12 91 (5.21%) Node.js
13 87 (4.98%) RESTful
14 74 (4.24%) Spring MVC
15 68 (3.89%) Sass
16 63 (3.61%) REST
17 57 (3.26%) SOAP
17 57 (3.26%) XML
18 55 (3.15%) Laravel
19 48 (2.75%) Twitter Bootstrap
Miscellaneous
1 215 (12.31%) Analytical Skills
2 173 (9.90%) Social Media
3 155 (8.87%) User Experience
4 107 (6.12%) Greenfield Project
5 72 (4.12%) Mobile App
6 63 (3.61%) Blog
7 60 (3.43%) Algorithms
8 51 (2.92%) Self-Motivation
9 38 (2.18%) Marketing Technology
10 36 (2.06%) Digital Media
11 33 (1.89%) Management Information System
12 29 (1.66%) Fintech
13 16 (0.92%) Linux Command Line
14 13 (0.74%) Industry 4.0
15 12 (0.69%) PMI
16 11 (0.63%) Acoustics
16 11 (0.63%) Enterprise Cloud
16 11 (0.63%) EPoS
16 11 (0.63%) N-Tier
16 11 (0.63%) Social Network
Operating Systems
1 144 (8.24%) Linux
2 106 (6.07%) Windows
3 51 (2.92%) Windows Server
4 44 (2.52%) Apple iOS
5 34 (1.95%) Unix
6 32 (1.83%) Android
7 22 (1.26%) CentOS
8 17 (0.97%) Windows Server 2008
9 14 (0.80%) Red Hat Enterprise Linux
10 11 (0.63%) Solaris
10 11 (0.63%) Windows 10
10 11 (0.63%) Windows Server 2012
11 8 (0.46%) Embedded Linux
11 8 (0.46%) Windows 7
12 7 (0.40%) Ubuntu
12 7 (0.40%) Windows Phone
12 7 (0.40%) Windows Phone 8
13 6 (0.34%) Mac OS X
14 2 (0.11%) Debian
14 2 (0.11%) Mac OS
Processes & Methodologies
1 773 (44.25%) Business Intelligence
2 750 (42.93%) Programme Management
3 540 (30.91%) Agile Software Development
4 298 (17.06%) Analytics
5 246 (14.08%) E-Commerce
6 217 (12.42%) Scrum
7 199 (11.39%) Software Engineering
8 196 (11.22%) TDD
9 182 (10.42%) SEO
10 168 (9.62%) Problem-Solving
11 163 (9.33%) MVC
12 160 (9.16%) Project Management
13 149 (8.53%) Web Development
14 136 (7.78%) Test Automation
15 122 (6.98%) Continuous Integration
16 112 (6.41%) CRM
17 105 (6.01%) SDLC
18 104 (5.95%) Pay per click
19 97 (5.55%) DevOps
20 93 (5.32%) Content Management
Programming Languages
1 403 (23.07%) JavaScript
2 355 (20.32%) SQL
3 288 (16.49%) C#
3 288 (16.49%) Java
4 235 (13.45%) Python
5 150 (8.59%) PHP
6 85 (4.87%) C++
7 81 (4.64%) Go
7 81 (4.64%) T-SQL
8 68 (3.89%) Bash Shell
9 56 (3.21%) Ruby
10 48 (2.75%) PowerShell
11 40 (2.29%) R
12 36 (2.06%) C
13 25 (1.43%) VB
14 24 (1.37%) Perl
15 21 (1.20%) PL/SQL
16 18 (1.03%) ES6
17 16 (0.92%) Apex Code
18 15 (0.86%) Shell Script
Qualifications
1 276 (15.80%) Degree
2 81 (4.64%) Security Cleared
3 73 (4.18%) Computer Science Degree
4 69 (3.95%) SC Cleared
5 41 (2.35%) DV Cleared
6 22 (1.26%) Numerate Degree
7 15 (0.86%) PRINCE2 Certification
8 12 (0.69%) CESG Certified Professional
8 12 (0.69%) CISSP
8 12 (0.69%) Master's Degree
8 12 (0.69%) MBA
8 12 (0.69%) PMI Certification
9 9 (0.52%) Microsoft Certification
10 7 (0.40%) (ISC)2 CCSP
10 7 (0.40%) CEH
10 7 (0.40%) Cisco Certification
10 7 (0.40%) GCIA
10 7 (0.40%) GCIH
10 7 (0.40%) ISTQB
10 7 (0.40%) SANS
Quality Assurance & Compliance
1 59 (3.38%) QA
2 27 (1.55%) ISO/IEC 27001
3 20 (1.14%) SLA
4 18 (1.03%) Data Quality
5 15 (0.86%) GDPR
6 7 (0.40%) PCI DSS
7 6 (0.34%) HMG Security Policy Framework
7 6 (0.34%) PMO
7 6 (0.34%) RMADS
8 5 (0.29%) Cyber Essentials
9 2 (0.11%) Actionable Recommendations
9 2 (0.11%) ISO 9001
10 1 (0.057%) HMG Infosec
10 1 (0.057%) JSP 440
System Software
1 105 (6.01%) Docker
2 65 (3.72%) Active Directory
3 29 (1.66%) VMware Infrastructure
4 16 (0.92%) vSphere
5 13 (0.74%) VirtualBox
6 9 (0.52%) Virtual Servers
7 7 (0.40%) Hyper-V
8 5 (0.29%) VMware ESXi
9 3 (0.17%) Virtual Machines
10 2 (0.11%) LXC
10 2 (0.11%) Snort
10 2 (0.11%) Squid
10 2 (0.11%) Virtual Desktop
10 2 (0.11%) Xen
10 2 (0.11%) XenApp
10 2 (0.11%) XenDesktop
11 1 (0.057%) Firmware
11 1 (0.057%) Varnish
Systems Management
1 93 (5.32%) Kubernetes
2 61 (3.49%) Ansible
3 47 (2.69%) Puppet
4 37 (2.12%) Opscode Chef
5 36 (2.06%) Terraform
6 13 (0.74%) SCCM
7 8 (0.46%) Nagios
7 8 (0.46%) Salt
8 7 (0.40%) Packer
9 5 (0.29%) Grafana
9 5 (0.29%) Kibana
10 4 (0.23%) Data Guard
10 4 (0.23%) McAfee ePO
10 4 (0.23%) SCOM
11 3 (0.17%) Docker Swarm
11 3 (0.17%) Nessus
11 3 (0.17%) Oracle Enterprise Manager
11 3 (0.17%) Oracle RMAN
11 3 (0.17%) Systems Management Server (SMS)
11 3 (0.17%) ZABBIX
Vendors
1 762 (43.62%) SAP
2 242 (13.85%) Microsoft
3 222 (12.71%) Google
4 134 (7.67%) Adobe
5 88 (5.04%) Oracle
6 58 (3.32%) Salesforce.com
7 54 (3.09%) Facebook
8 53 (3.03%) VMware
9 38 (2.18%) Cisco
9 38 (2.18%) Sitecore
10 36 (2.06%) Tableau
11 28 (1.60%) CheckPoint
12 25 (1.43%) Pardot
12 25 (1.43%) Twitter
13 24 (1.37%) Red Hat
14 16 (0.92%) Salesforce Marketing Cloud
15 14 (0.80%) NETGEAR
15 14 (0.80%) Zend
16 13 (0.74%) HubSpot
17 10 (0.57%) Apple