Copywriter Job Trends in England

Copywriter
UK > England

The median Copywriter salary in England is £40,000 per year, according to job vacancies posted during the 6 months leading to 14 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 604 678 677
Rank change year-on-year +74 -1 +272
Permanent jobs requiring a Copywriter 13 1 3
As % of all permanent jobs in England 0.025% 0.002% 0.006%
As % of the Job Titles category 0.027% 0.002% 0.006%
Number of salaries quoted 9 1 3
10th Percentile £36,200 - £33,300
25th Percentile - £125,000 £36,750
Median annual salary (50th Percentile) £40,000 £150,000 £45,000
Median % change year-on-year -73.33% +233.33% -21.74%
75th Percentile £55,000 £175,000 £50,000
90th Percentile - - £51,500
UK median annual salary £40,000 £150,000 £45,000
% change year-on-year -73.33% +233.33% -21.74%

All Permanent IT Job Roles
England

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in England with a recognized job title 48,032 44,628 46,871
% of permanent jobs with a recognized job title 90.90% 92.71% 95.12%
Number of salaries quoted 30,380 23,318 36,700
10th Percentile £28,750 £33,750 £31,000
25th Percentile £37,500 £45,000 £41,670
Median annual salary (50th Percentile) £55,000 £60,000 £57,500
Median % change year-on-year -8.33% +4.35% -6.50%
75th Percentile £75,000 £80,000 £77,500
90th Percentile £95,000 £98,750 £97,500
UK median annual salary £55,000 £60,000 £57,500
% change year-on-year -8.33% +4.35% -4.17%

Copywriter
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings featuring 'Copywriter' in the job title relative to all permanent IT jobs advertised in England.

Copywriter job vacancy trend in England

Copywriter
Salary Trend in England

Salary distribution trend for Copywriter job vacancies in England.

Salary distribution trend for Copywriter job vacancies in England

Copywriter
Salary Histogram in England

Salary distribution for jobs citing Copywriter in England over the 6 months to 14 January 2026.

Salary histogram for Copywriter in England

Copywriter
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Copywriter within the England region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +62 9 £40,000 -73.33% 3
North of England - 2 £32,000 -
Yorkshire - 1 £32,000 -
Midlands - 1 - -
North West - 1 - -
South East - 1 £55,000 - 5
West Midlands - 1 - -
Copywriter
UK

Copywriter Skill Set
Top 26 Co-Occurring Skills & Capabilities in England

For the 6 months to 14 January 2026, Copywriter job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the England region featuring Copywriter in the job title.

1 7 (53.85%) B2B
2 5 (38.46%) Content Writing
3 3 (23.08%) AI
3 3 (23.08%) Chatbot
3 3 (23.08%) Content Marketing
3 3 (23.08%) Content Strategy
3 3 (23.08%) Conversational UI
3 3 (23.08%) Deadline-Driven
3 3 (23.08%) Degree
3 3 (23.08%) Fintech
3 3 (23.08%) PayPal
3 3 (23.08%) Performance Metrics
3 3 (23.08%) SEO
3 3 (23.08%) Storytelling
4 1 (7.69%) Campaign Management
4 1 (7.69%) Copywriting
4 1 (7.69%) Creative Thinking
4 1 (7.69%) CRM
4 1 (7.69%) Digital Marketing
4 1 (7.69%) E-Commerce
4 1 (7.69%) JBoss Seam
4 1 (7.69%) PQQ
4 1 (7.69%) Problem-Solving
4 1 (7.69%) Strategic Thinking
4 1 (7.69%) Time Management
4 1 (7.69%) Videography

Copywriter Skill Set
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 3 (23.08%) Chatbot
General
1 5 (38.46%) Marketing
2 3 (23.08%) Finance
3 1 (7.69%) Advertising
3 1 (7.69%) Organisational Skills
3 1 (7.69%) Retail
3 1 (7.69%) Russian Language
Libraries, Frameworks & Software Standards
1 1 (7.69%) JBoss Seam
Miscellaneous
1 4 (30.77%) Blog
Processes & Methodologies
1 7 (53.85%) B2B
2 5 (38.46%) Content Writing
3 3 (23.08%) AI
3 3 (23.08%) Content Marketing
3 3 (23.08%) Content Strategy
3 3 (23.08%) Conversational UI
3 3 (23.08%) Deadline-Driven
3 3 (23.08%) Fintech
3 3 (23.08%) Performance Metrics
3 3 (23.08%) SEO
3 3 (23.08%) Storytelling
4 1 (7.69%) Copywriting
4 1 (7.69%) Creative Thinking
4 1 (7.69%) CRM
4 1 (7.69%) Digital Marketing
4 1 (7.69%) E-Commerce
4 1 (7.69%) PQQ
4 1 (7.69%) Problem-Solving
4 1 (7.69%) Strategic Thinking
4 1 (7.69%) Time Management
Qualifications
1 3 (23.08%) Degree
Vendors
1 3 (23.08%) PayPal