Period
to 18 November 2017

The median annual salary for a Copywriter was £24,750 in advertised job vacancies during the 6 months to 18 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Copywriter
UK
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 1154 1187 1279
Rank change year-on-year +33 +92 +13
Permanent jobs requiring a Copywriter 23 35 35
As % of all permanent IT jobs advertised in the UK 0.013% 0.018% 0.016%
As % of the Job Titles category 0.013% 0.019% 0.017%
Number of salaries quoted 14 32 21
UK median annual salary £24,750 £32,500 £27,500
Median salary % change year-on-year -23.85% +18.18% -6.78%
10th Percentile £19,400 £21,500 £19,750
90th Percentile £40,750 £38,000 £37,500
UK excluding London median annual salary £23,750 £23,000 £27,500
% change year-on-year +3.26% -16.36% -6.78%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 171362 183209 211285
% of permanent IT jobs with a recognized job title 95.77% 96.48% 96.46%
Number of salaries quoted 137432 153366 175465
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £40,500
% change year-on-year - +4.94% +1.25%

Copywriter
Job Vacancy Trend

Job postings that featured Copywriter in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Copywriter in the UK

Copywriter
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Copywriter.

Salary trend for Copywriter in the UK

Copywriter
Salary Histogram

The salary distribution of IT jobs citing Copywriter over the 6 months to 18 November 2017.

Salary histogram for Copywriter in the UK

Copywriter
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Copywriter within the UK over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +13 22 £24,500 -24.62% 3
UK excluding London +65 14 £23,750 +3.26% 2
London -15 9 £29,250 -18.75% 1
North of England - 5 £24,500 - 1
East Midlands +39 4 £23,000 +19.48% 1
South East +37 4 - -
Midlands +24 4 £23,000 - 1
North West - 4 £21,750 -
Scotland - 1 £26,000 -
North East - 1 £24,500 - 1

Copywriter Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 18 November 2017, Copywriter job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring Copywriter in the job title.

1 18 (78.26%) Marketing
2 10 (43.48%) SEO
3 9 (39.13%) Blog
3 9 (39.13%) Social Media
4 8 (34.78%) Copywriting
5 7 (30.43%) Digital Marketing
5 7 (30.43%) Analytics
6 6 (26.09%) User Experience
6 6 (26.09%) HTML
7 5 (21.74%) Internet
7 5 (21.74%) Finance
7 5 (21.74%) Google Analytics
7 5 (21.74%) Degree
7 5 (21.74%) Pay per click
7 5 (21.74%) Google
8 4 (17.39%) Agile Software Development
8 4 (17.39%) Retail
8 4 (17.39%) Advertising
8 4 (17.39%) Games
8 4 (17.39%) Content Writing
8 4 (17.39%) Content Marketing
8 4 (17.39%) Mobile Marketing
9 3 (13.04%) Algorithms
9 3 (13.04%) Content Development
9 3 (13.04%) Virtual Team
9 3 (13.04%) InDesign
9 3 (13.04%) Project Management
9 3 (13.04%) Adobe
9 3 (13.04%) E-Commerce
9 3 (13.04%) Data Analysis

Copywriter Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (8.70%) CMS
Applications
1 3 (13.04%) InDesign
2 2 (8.70%) Microsoft Office
Cloud Services
1 5 (21.74%) Google Analytics
Communications & Networking
1 5 (21.74%) Internet
2 1 (4.35%) Intranet
General
1 18 (78.26%) Marketing
2 5 (21.74%) Finance
3 4 (17.39%) Advertising
3 4 (17.39%) Games
3 4 (17.39%) Retail
4 3 (13.04%) Telecoms
5 2 (8.70%) Multimedia
5 2 (8.70%) Publishing
Libraries, Frameworks & Software Standards
1 6 (26.09%) HTML
Miscellaneous
1 9 (39.13%) Blog
1 9 (39.13%) Social Media
2 6 (26.09%) User Experience
3 3 (13.04%) Algorithms
3 3 (13.04%) Virtual Team
4 2 (8.70%) EPoS
4 2 (8.70%) iPad
4 2 (8.70%) Online Games
5 1 (4.35%) Digital Currency
5 1 (4.35%) Fintech
5 1 (4.35%) Xbox
Processes & Methodologies
1 10 (43.48%) SEO
2 8 (34.78%) Copywriting
3 7 (30.43%) Analytics
3 7 (30.43%) Digital Marketing
4 5 (21.74%) Pay per click
5 4 (17.39%) Agile Software Development
5 4 (17.39%) Content Marketing
5 4 (17.39%) Content Writing
5 4 (17.39%) Mobile Marketing
6 3 (13.04%) Business Development
6 3 (13.04%) Content Development
6 3 (13.04%) Data Analysis
6 3 (13.04%) Direct Marketing
6 3 (13.04%) E-Commerce
6 3 (13.04%) Email Marketing
6 3 (13.04%) Project Management
7 2 (8.70%) B2B
7 2 (8.70%) Content Management
7 2 (8.70%) Online Marketing
7 2 (8.70%) Web Analytics
Qualifications
1 5 (21.74%) Degree
Vendors
1 5 (21.74%) Google
2 3 (13.04%) Adobe
3 1 (4.35%) Facebook