Period
to 21 February 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 6 months to 21 February 2018 with a comparison to the same period in the previous 2 years.

Direct Marketing
England > London
6 months to
21 Feb 2018
Same period 2017 Same period 2016
Rank 772 756 756
Rank change year-on-year -16 0 +23
Permanent jobs citing Direct Marketing 38 70 139
As % of all permanent IT jobs advertised in London 0.054% 0.100% 0.16%
As % of the Processes & Methodologies category 0.059% 0.11% 0.18%
Number of salaries quoted 34 65 109
London median annual salary £41,750 £42,000 £34,000
Median salary % change year-on-year -0.60% +23.53% -12.82%
10th Percentile £29,500 £28,500 £25,674
90th Percentile £70,000 £72,500 £57,750
England median annual salary £35,000 £36,750 £36,000
% change year-on-year -4.76% +2.08% -6.49%

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 64,218 63,405 76,104
As % of all permanent IT jobs advertised in London 91.40% 90.52% 89.76%
Number of salaries quoted 52,603 53,702 64,499
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% -
10th Percentile £36,250 £33,750 £33,750
90th Percentile £92,500 £90,000 £87,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Direct Marketing
Job Vacancy Trend in London

Job postings citing Direct Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Direct Marketing in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing in London.

Salary trend for Direct Marketing in London

Direct Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Direct Marketing in London over the 6 months to 21 February 2018.

Salary histogram for Direct Marketing in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the London region over the 6 months to 21 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -27 9 £41,000 -28.70%
South London - 1 £45,000 -
Direct Marketing
England

For the 6 months to 21 February 2018, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Direct Marketing.

1 38 (100.00%) Marketing
2 15 (39.47%) SQL
2 15 (39.47%) CRM
3 14 (36.84%) Analytics
4 12 (31.58%) Analytical Skills
5 11 (28.95%) Finance
5 11 (28.95%) Digital Marketing
6 10 (26.32%) Advertising
7 9 (23.68%) Marketing Strategy
8 8 (21.05%) Business Intelligence
9 7 (18.42%) Data Protection
10 6 (15.79%) Big Data
10 6 (15.79%) GDPR
11 5 (13.16%) Data Science
11 5 (13.16%) Statistical Modelling
11 5 (13.16%) Propensity Modelling
11 5 (13.16%) Customer Segmentation
11 5 (13.16%) R
11 5 (13.16%) Logistic Regression
11 5 (13.16%) Credit Risk
11 5 (13.16%) Retail
11 5 (13.16%) Stakeholder Management
11 5 (13.16%) Web Analytics
11 5 (13.16%) SAS
11 5 (13.16%) Adobe
11 5 (13.16%) CHAID
11 5 (13.16%) B2C
12 4 (10.53%) Risk Management
12 4 (10.53%) Microsoft Excel
12 4 (10.53%) DoubleClick

Direct Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (13.16%) SAS
2 1 (2.63%) SharePoint
Applications
1 4 (10.53%) Microsoft Excel
2 2 (5.26%) Microsoft Office
2 2 (5.26%) Photoshop
3 1 (2.63%) Adobe Illustrator
Business Applications
1 4 (10.53%) Adobe Campaign
2 1 (2.63%) Dynamics CRM
2 1 (2.63%) PeopleSoft HRMS
2 1 (2.63%) Social Studio
Cloud Services
1 4 (10.53%) AdWords
1 4 (10.53%) Google Analytics
2 2 (5.26%) SaaS
Communications & Networking
1 2 (5.26%) Cisco IPT
2 1 (2.63%) Internet
Database & Business Intelligence
1 6 (15.79%) Big Data
2 1 (2.63%) Apache Cassandra
2 1 (2.63%) Data Mining
2 1 (2.63%) Data Warehouse
2 1 (2.63%) MySQL
2 1 (2.63%) Power BI
2 1 (2.63%) Relational Database
2 1 (2.63%) SQL Server
2 1 (2.63%) SQL Server Analysis Services
2 1 (2.63%) SQL Server Integration Services
2 1 (2.63%) SQL Server Reporting Services
Development Applications
1 2 (5.26%) Subversion
2 1 (2.63%) Eclipse
2 1 (2.63%) Git (software)
2 1 (2.63%) Grunt
2 1 (2.63%) gulp
General
1 38 (100.00%) Marketing
2 11 (28.95%) Finance
3 10 (26.32%) Advertising
4 5 (13.16%) Retail
5 2 (5.26%) Legal
6 1 (2.63%) Automotive
6 1 (2.63%) Electronics
6 1 (2.63%) Games
6 1 (2.63%) General Ledger
6 1 (2.63%) Manufacturing
6 1 (2.63%) Spanish Language
6 1 (2.63%) Telecoms
Job Titles
1 10 (26.32%) Analyst
2 5 (13.16%) Insight Analyst
2 5 (13.16%) SQL Analyst
2 5 (13.16%) Statistical Analyst
3 4 (10.53%) Consultant
4 3 (7.89%) Campaign Manager
4 3 (7.89%) CRM Analyst
4 3 (7.89%) Data Consultant
4 3 (7.89%) Developer
4 3 (7.89%) Digital Planner
5 2 (5.26%) Data Analyst
5 2 (5.26%) Data Protection Consultant
5 2 (5.26%) Marketing Analyst
5 2 (5.26%) Marketing Data Analyst
5 2 (5.26%) Marketing Executive
5 2 (5.26%) Mobile Marketing Executive
5 2 (5.26%) PPC Executive
6 1 (2.63%) Java Developer
6 1 (2.63%) Sales Manager
6 1 (2.63%) SQL Developer
Libraries, Frameworks & Software Standards
1 3 (7.89%) HTML
2 2 (5.26%) .NET
2 2 (5.26%) Web Services
3 1 (2.63%) AngularJS
3 1 (2.63%) CSS
3 1 (2.63%) Ember.js
3 1 (2.63%) FreeMarker
3 1 (2.63%) Jinja
3 1 (2.63%) jQuery
3 1 (2.63%) Mustache
3 1 (2.63%) RabbitMQ
3 1 (2.63%) RESTful
3 1 (2.63%) Sass
3 1 (2.63%) Twig
Miscellaneous
1 12 (31.58%) Analytical Skills
2 5 (13.16%) Credit Risk
3 3 (7.89%) Digital Media
4 2 (5.26%) Data Protection Act
4 2 (5.26%) Marketing Technology
4 2 (5.26%) Mobile App
4 2 (5.26%) Social Media
5 1 (2.63%) FMCG
5 1 (2.63%) Linux Command Line
5 1 (2.63%) Tandem
5 1 (2.63%) Virtual Team
Operating Systems
1 1 (2.63%) Debian
1 1 (2.63%) Linux
Processes & Methodologies
1 15 (39.47%) CRM
2 14 (36.84%) Analytics
3 11 (28.95%) Digital Marketing
4 9 (23.68%) Marketing Strategy
5 8 (21.05%) Business Intelligence
6 7 (18.42%) Data Protection
7 5 (13.16%) B2C
7 5 (13.16%) CHAID
7 5 (13.16%) Customer Segmentation
7 5 (13.16%) Data Science
7 5 (13.16%) Logistic Regression
7 5 (13.16%) Propensity Modelling
7 5 (13.16%) Stakeholder Management
7 5 (13.16%) Statistical Modelling
7 5 (13.16%) Web Analytics
8 4 (10.53%) Customer Acquisition
8 4 (10.53%) Data Strategy
8 4 (10.53%) Digital Analytics
8 4 (10.53%) Pay per click
8 4 (10.53%) Risk Management
Programming Languages
1 15 (39.47%) SQL
2 5 (13.16%) R
3 2 (5.26%) Java
3 2 (5.26%) PHP
4 1 (2.63%) Bash Shell
4 1 (2.63%) Bourne shell
4 1 (2.63%) C-shell
4 1 (2.63%) JavaScript
4 1 (2.63%) Korn
4 1 (2.63%) Python
4 1 (2.63%) Shell Script
Qualifications
1 2 (5.26%) Degree
1 2 (5.26%) ISEB
Quality Assurance & Compliance
1 6 (15.79%) GDPR
2 3 (7.89%) ISO/IEC 27001
3 2 (5.26%) PCI DSS
Vendors
1 5 (13.16%) Adobe
2 4 (10.53%) Adthena
2 4 (10.53%) DoubleClick
2 4 (10.53%) Google
3 3 (7.89%) Microsoft
3 3 (7.89%) SAP
4 2 (5.26%) Alteryx
4 2 (5.26%) Siebel
4 2 (5.26%) Tableau
5 1 (2.63%) Apple
5 1 (2.63%) Cognizant
5 1 (2.63%) PeopleSoft
5 1 (2.63%) Salesforce Marketing Cloud
5 1 (2.63%) Salesforce.com
5 1 (2.63%) Yahoo!