Period
to 11 December 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 6 months to 11 December 2018 with a comparison to the same period in the previous 2 years.

Direct Marketing
England > London
6 months to
11 Dec 2018
Same period 2017 Same period 2016
Rank 763 811 768
Rank change year-on-year +48 -43 +19
Permanent jobs citing Direct Marketing 24 39 77
As % of all permanent IT jobs advertised in London 0.036% 0.053% 0.10%
As % of the Processes & Methodologies category 0.039% 0.056% 0.11%
Number of salaries quoted 17 36 72
London median annual salary £52,500 £38,500 £38,500
Median salary % change year-on-year +36.36% - +10.00%
10th Percentile £33,800 £27,375 £28,500
90th Percentile £59,250 £70,000 £68,750
England median annual salary £40,000 £36,250 £36,000
% change year-on-year +10.34% +0.69% -

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 61,240 69,295 68,221
As % of all permanent IT jobs advertised in London 92.02% 93.31% 92.17%
Number of salaries quoted 49,534 53,968 58,492
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,250
90th Percentile £95,000 £90,000 £88,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Direct Marketing
Job Vacancy Trend in London

Job postings citing Direct Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Direct Marketing in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing in London.

Salary trend for Direct Marketing in London

Direct Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Direct Marketing in London over the 6 months to 11 December 2018.

Salary histogram for Direct Marketing in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the London region over the 6 months to 11 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -1 3 £55,000 +34.97% 1
West London +24 1 - -
South London -3 1 £39,500 -12.22%
Direct Marketing
England

For the 6 months to 11 December 2018, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Direct Marketing.

1 24 (100.00%) Marketing
2 10 (41.67%) Data Structures
3 9 (37.50%) Problem-Solving
3 9 (37.50%) SQL
4 8 (33.33%) CRM
4 8 (33.33%) Analytical Skills
4 8 (33.33%) Relational Database
5 7 (29.17%) Business Intelligence
5 7 (29.17%) T-SQL
5 7 (29.17%) Retail
5 7 (29.17%) SQL Server Integration Services
6 5 (20.83%) Agile Software Development
6 5 (20.83%) Line Management
6 5 (20.83%) Project Management
7 4 (16.67%) Microsoft
7 4 (16.67%) XML
7 4 (16.67%) SQL Server
7 4 (16.67%) ETL
7 4 (16.67%) SharePoint
7 4 (16.67%) SQL Server Analysis Services
7 4 (16.67%) Tableau
7 4 (16.67%) Data Quality
7 4 (16.67%) SQL Server Reporting Services
7 4 (16.67%) Talend
8 3 (12.50%) Campaign Analysis
8 3 (12.50%) Propensity Modelling
8 3 (12.50%) PMO
8 3 (12.50%) Post-Campaign Analysis
8 3 (12.50%) Decision-Making
8 3 (12.50%) Data Analysis

Direct Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (16.67%) SharePoint
2 1 (4.17%) SAS
Applications
1 1 (4.17%) Microsoft Office
Business Applications
1 1 (4.17%) Dynamics CRM
Cloud Services
1 1 (4.17%) Dynamics 365
Communications & Networking
1 1 (4.17%) Broadband
Database & Business Intelligence
1 8 (33.33%) Relational Database
2 7 (29.17%) SQL Server Integration Services
3 4 (16.67%) SQL Server
3 4 (16.67%) SQL Server Analysis Services
3 4 (16.67%) SQL Server Reporting Services
4 3 (12.50%) Cognos Powerplay
4 3 (12.50%) RDBMS
5 1 (4.17%) OLAP
General
1 24 (100.00%) Marketing
2 7 (29.17%) Retail
3 3 (12.50%) Finance
Job Titles
1 7 (29.17%) Business Intelligence Developer
1 7 (29.17%) Developer
1 7 (29.17%) SQL BI Developer
1 7 (29.17%) SQL Developer
2 6 (25.00%) SSIS Developer
2 6 (25.00%) T-SQL Developer
3 4 (16.67%) Analyst
3 4 (16.67%) Marketing Manager
4 3 (12.50%) Marketing Analyst
4 3 (12.50%) Marketing Project Manager
4 3 (12.50%) Project Manager
4 3 (12.50%) SQL Server BI Developer
4 3 (12.50%) SQL Server Developer
4 3 (12.50%) SSRS Developer
5 2 (8.33%) Direct Marketing Manager
5 2 (8.33%) Direct Marketing Officer
5 2 (8.33%) Marketing Officer
6 1 (4.17%) Agile Project Manager
6 1 (4.17%) Direct Marketing Executive
6 1 (4.17%) Insight Analyst
Libraries, Frameworks & Software Standards
1 4 (16.67%) XML
2 1 (4.17%) ATL
2 1 (4.17%) MDX
Miscellaneous
1 10 (41.67%) Data Structures
2 8 (33.33%) Analytical Skills
3 1 (4.17%) Learning Management System
Processes & Methodologies
1 9 (37.50%) Problem-Solving
2 8 (33.33%) CRM
3 7 (29.17%) Business Intelligence
4 5 (20.83%) Agile Software Development
4 5 (20.83%) Line Management
4 5 (20.83%) Project Management
5 4 (16.67%) ETL
6 3 (12.50%) Campaign Analysis
6 3 (12.50%) Data Analysis
6 3 (12.50%) Database Marketing
6 3 (12.50%) Decision-Making
6 3 (12.50%) Marketing Strategy
6 3 (12.50%) Post-Campaign Analysis
6 3 (12.50%) Propensity Modelling
7 2 (8.33%) PRINCE
7 2 (8.33%) Six Sigma
8 1 (4.17%) Logistic Regression
8 1 (4.17%) Scrum
8 1 (4.17%) Service Delivery
8 1 (4.17%) Statistics
Programming Languages
1 9 (37.50%) SQL
2 7 (29.17%) T-SQL
3 1 (4.17%) Python
3 1 (4.17%) R
Qualifications
1 2 (8.33%) Degree
Quality Assurance & Compliance
1 4 (16.67%) Data Quality
2 3 (12.50%) PMO
3 1 (4.17%) GDPR
3 1 (4.17%) QA
System Software
1 3 (12.50%) Active Directory
Vendors
1 4 (16.67%) Microsoft
1 4 (16.67%) Tableau
1 4 (16.67%) Talend
2 3 (12.50%) Cognos
3 1 (4.17%) Google
3 1 (4.17%) Hitachi
3 1 (4.17%) IBM
3 1 (4.17%) Oracle
3 1 (4.17%) Salesforce.com
3 1 (4.17%) SAP
3 1 (4.17%) Sun