Period
to 27 May 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 6 months to 27 May 2018 with a comparison to the same period in the previous 2 years.

Direct Marketing
England > London
6 months to
27 May 2018
Same period 2017 Same period 2016
Rank 791 774 780
Rank change year-on-year -17 +6 +1
Permanent jobs citing Direct Marketing 37 49 121
As % of all permanent IT jobs advertised in London 0.053% 0.071% 0.15%
As % of the Processes & Methodologies category 0.058% 0.078% 0.16%
Number of salaries quoted 23 46 86
London median annual salary £41,000 £45,000 £40,000
Median salary % change year-on-year -8.89% +12.50% +14.29%
10th Percentile £26,950 £31,250 £23,250
90th Percentile £48,500 £150,000 £90,000
England median annual salary £35,000 £35,000 £40,000
% change year-on-year - -12.50% +14.29%

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 63,523 62,954 74,945
As % of all permanent IT jobs advertised in London 91.64% 91.45% 91.14%
Number of salaries quoted 51,179 52,181 64,364
London median annual salary £60,000 £60,000 £55,000
Median salary % change year-on-year - +9.09% -
10th Percentile £35,750 £34,500 £33,250
90th Percentile £93,750 £90,000 £86,250
England median annual salary £50,000 £50,000 £48,000
% change year-on-year - +4.17% +1.05%

Direct Marketing
Job Vacancy Trend in London

Job postings citing Direct Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Direct Marketing in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing in London.

Salary trend for Direct Marketing in London

Direct Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Direct Marketing in London over the 6 months to 27 May 2018.

Salary histogram for Direct Marketing in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the London region over the 6 months to 27 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -11 5 £41,000 -13.68%
Direct Marketing
England

For the 6 months to 27 May 2018, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Direct Marketing.

1 37 (100.00%) Marketing
2 20 (54.05%) SQL
3 17 (45.95%) CRM
4 10 (27.03%) Analytics
5 9 (24.32%) Analytical Skills
6 8 (21.62%) Data Protection
6 8 (21.62%) Data Analysis
7 6 (16.22%) Microsoft Excel
7 6 (16.22%) SPSS
7 6 (16.22%) CHAID
7 6 (16.22%) Microsoft
7 6 (16.22%) R
7 6 (16.22%) Degree
7 6 (16.22%) Digital Marketing
7 6 (16.22%) Marketing Strategy
8 5 (13.51%) Data Governance
8 5 (13.51%) GDPR
9 4 (10.81%) Actionable Insight
9 4 (10.81%) Big Data
9 4 (10.81%) Alteryx
9 4 (10.81%) Tableau
9 4 (10.81%) Customer Segmentation
9 4 (10.81%) QA
9 4 (10.81%) Data Protection Act
9 4 (10.81%) Adobe
9 4 (10.81%) Salesforce.com
9 4 (10.81%) Business Intelligence
9 4 (10.81%) Legal
9 4 (10.81%) Advertising
10 3 (8.11%) Retail

Direct Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.70%) SAS
1 1 (2.70%) SharePoint
Applications
1 6 (16.22%) Microsoft Excel
1 6 (16.22%) SPSS
2 3 (8.11%) Photoshop
3 2 (5.41%) Microsoft Office
3 2 (5.41%) Microsoft PowerPoint
4 1 (2.70%) Adobe Illustrator
Business Applications
1 1 (2.70%) Dynamics CRM
Cloud Services
1 2 (5.41%) Adobe Analytics
Communications & Networking
1 1 (2.70%) Broadband
Database & Business Intelligence
1 4 (10.81%) Big Data
2 1 (2.70%) Apache Cassandra
2 1 (2.70%) MySQL
2 1 (2.70%) Power BI
2 1 (2.70%) SQL Server
2 1 (2.70%) SQL Server Analysis Services
2 1 (2.70%) SQL Server Integration Services
2 1 (2.70%) SQL Server Reporting Services
Development Applications
1 3 (8.11%) Subversion
2 2 (5.41%) Git (software)
2 2 (5.41%) Grunt
2 2 (5.41%) gulp
3 1 (2.70%) Eclipse
General
1 37 (100.00%) Marketing
2 4 (10.81%) Advertising
2 4 (10.81%) Legal
3 3 (8.11%) Finance
3 3 (8.11%) Retail
4 1 (2.70%) Games
4 1 (2.70%) Spanish Language
Job Titles
1 11 (29.73%) Analyst
2 7 (18.92%) Data Analyst
3 4 (10.81%) CRM Analyst
3 4 (10.81%) Data Manager
3 4 (10.81%) Developer
3 4 (10.81%) Marketing Analyst
3 4 (10.81%) Marketing Data Analyst
3 4 (10.81%) Operations Manager
4 3 (8.11%) Campaign Manager
4 3 (8.11%) Direct Marketing Executive
4 3 (8.11%) Insight Analyst
4 3 (8.11%) Marketing Executive
4 3 (8.11%) SQL Analyst
4 3 (8.11%) Statistical Analyst
5 2 (5.41%) Front End Developer (Client-Side Developer)
5 2 (5.41%) GDPR Officer
5 2 (5.41%) Information Security Officer
5 2 (5.41%) Marketing Manager
5 2 (5.41%) Senior Developer
5 2 (5.41%) Senior Front-End Developer
Libraries, Frameworks & Software Standards
1 3 (8.11%) .NET
1 3 (8.11%) HTML
1 3 (8.11%) Web Services
2 2 (5.41%) AngularJS
2 2 (5.41%) CSS
2 2 (5.41%) Ember.js
2 2 (5.41%) FreeMarker
2 2 (5.41%) Jinja
2 2 (5.41%) jQuery
2 2 (5.41%) Mustache
2 2 (5.41%) RESTful
2 2 (5.41%) Sass
2 2 (5.41%) Twig
3 1 (2.70%) ATL
3 1 (2.70%) RabbitMQ
Miscellaneous
1 9 (24.32%) Analytical Skills
2 4 (10.81%) Data Protection Act
3 3 (8.11%) Credit Risk
4 2 (5.41%) Management Information System
4 2 (5.41%) Virtual Team
5 1 (2.70%) FMCG
5 1 (2.70%) Linux Command Line
5 1 (2.70%) Self-Motivation
Operating Systems
1 1 (2.70%) Debian
1 1 (2.70%) Linux
Processes & Methodologies
1 17 (45.95%) CRM
2 10 (27.03%) Analytics
3 8 (21.62%) Data Analysis
3 8 (21.62%) Data Protection
4 6 (16.22%) CHAID
4 6 (16.22%) Digital Marketing
4 6 (16.22%) Marketing Strategy
5 5 (13.51%) Data Governance
6 4 (10.81%) Actionable Insight
6 4 (10.81%) Business Intelligence
6 4 (10.81%) Customer Segmentation
7 3 (8.11%) Data Science
7 3 (8.11%) Decision-Making
7 3 (8.11%) Information Security
7 3 (8.11%) Propensity Modelling
7 3 (8.11%) Qualitative Research
7 3 (8.11%) Quantitative Research
7 3 (8.11%) Risk Assessment
7 3 (8.11%) Statistical Modelling
7 3 (8.11%) Web Analytics
Programming Languages
1 20 (54.05%) SQL
2 6 (16.22%) R
3 3 (8.11%) Java
3 3 (8.11%) PHP
4 2 (5.41%) JavaScript
4 2 (5.41%) Python
5 1 (2.70%) Bash Shell
5 1 (2.70%) Bourne shell
5 1 (2.70%) C-shell
5 1 (2.70%) Korn
5 1 (2.70%) Shell Script
Qualifications
1 6 (16.22%) Degree
2 1 (2.70%) CIPD
Quality Assurance & Compliance
1 5 (13.51%) GDPR
2 4 (10.81%) QA
3 3 (8.11%) Disclosure Scotland
3 3 (8.11%) ISO/IEC 27001
Vendors
1 6 (16.22%) Microsoft
2 4 (10.81%) Adobe
2 4 (10.81%) Alteryx
2 4 (10.81%) Salesforce.com
2 4 (10.81%) Tableau
3 2 (5.41%) Apple
3 2 (5.41%) Salesforce Marketing Cloud
3 2 (5.41%) Yahoo!