Period
to 22 September 2018

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 6 months to 22 September 2018 with a comparison to the same period in the previous 2 years.

Direct Marketing
England > London
6 months to
22 Sep 2018
Same period 2017 Same period 2016
Rank 794 816 783
Rank change year-on-year +22 -33 -21
Permanent jobs citing Direct Marketing 22 36 102
As % of all permanent IT jobs advertised in London 0.032% 0.048% 0.13%
As % of the Processes & Methodologies category 0.035% 0.052% 0.14%
Number of salaries quoted 16 35 90
London median annual salary £41,250 £38,500 £39,250
Median salary % change year-on-year +7.14% -1.91% +12.14%
10th Percentile £30,750 £29,200 £27,450
90th Percentile £56,875 £150,000 £69,875
England median annual salary £40,000 £37,500 £39,000
% change year-on-year +6.67% -3.85% +11.43%

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 62,732 69,489 72,827
As % of all permanent IT jobs advertised in London 91.71% 92.77% 92.18%
Number of salaries quoted 50,229 53,279 63,040
London median annual salary £62,500 £60,000 £57,500
Median salary % change year-on-year +4.17% +4.35% +4.55%
10th Percentile £35,000 £35,000 £33,560
90th Percentile £95,000 £90,000 £87,500
England median annual salary £50,100 £50,000 £50,000
% change year-on-year +0.20% - +5.26%

Direct Marketing
Job Vacancy Trend in London

Job postings citing Direct Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Direct Marketing in London

Direct Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing in London.

Salary trend for Direct Marketing in London

Direct Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Direct Marketing in London over the 6 months to 22 September 2018.

Salary histogram for Direct Marketing in London

Direct Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the London region over the 6 months to 22 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -11 2 £50,000 +25.79% 6
West London +21 1 - -
South London - 1 £39,500 -
Direct Marketing
England

For the 6 months to 22 September 2018, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the London region with a requirement for Direct Marketing.

1 22 (100.00%) Marketing
2 9 (40.91%) Analytical Skills
3 8 (36.36%) SQL
4 7 (31.82%) CRM
5 6 (27.27%) Data Analysis
5 6 (27.27%) Decision-Making
6 5 (22.73%) Data Structures
6 5 (22.73%) Analytics
7 4 (18.18%) SPSS
7 4 (18.18%) Microsoft
7 4 (18.18%) Marketing Strategy
7 4 (18.18%) Relational Database
8 3 (13.64%) Tableau
8 3 (13.64%) Campaign Analysis
8 3 (13.64%) Propensity Modelling
8 3 (13.64%) Disclosure Scotland
8 3 (13.64%) GDPR
8 3 (13.64%) Post-Campaign Analysis
8 3 (13.64%) PMO
8 3 (13.64%) Data Protection
8 3 (13.64%) Database Marketing
8 3 (13.64%) Degree
8 3 (13.64%) RDBMS
8 3 (13.64%) SharePoint
8 3 (13.64%) CHAID
8 3 (13.64%) Project Management
8 3 (13.64%) Agile Software Development
9 2 (9.09%) Retail
9 2 (9.09%) Data Management
9 2 (9.09%) Risk Assessment

Direct Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (13.64%) SharePoint
2 1 (4.55%) SAS
Applications
1 4 (18.18%) SPSS
2 2 (9.09%) Microsoft Excel
2 2 (9.09%) Microsoft Office
2 2 (9.09%) Microsoft PowerPoint
Business Applications
1 1 (4.55%) Dynamics CRM
Cloud Services
1 1 (4.55%) Adobe Analytics
Communications & Networking
1 1 (4.55%) Broadband
Database & Business Intelligence
1 4 (18.18%) Relational Database
2 3 (13.64%) RDBMS
3 2 (9.09%) SQL Server Integration Services
4 1 (4.55%) Cognos Powerplay
4 1 (4.55%) SQL Server
4 1 (4.55%) SQL Server Analysis Services
4 1 (4.55%) SQL Server Reporting Services
General
1 22 (100.00%) Marketing
2 2 (9.09%) Finance
2 2 (9.09%) Legal
2 2 (9.09%) Retail
3 1 (4.55%) Advertising
Job Titles
1 5 (22.73%) Analyst
1 5 (22.73%) Marketing Manager
2 3 (13.64%) Direct Marketing Executive
2 3 (13.64%) Marketing Analyst
2 3 (13.64%) Marketing Executive
2 3 (13.64%) Marketing Project Manager
2 3 (13.64%) Project Manager
3 2 (9.09%) Business Intelligence Developer
3 2 (9.09%) Data Protection Officer
3 2 (9.09%) Developer
3 2 (9.09%) Direct Marketing Manager
3 2 (9.09%) GDPR Officer
3 2 (9.09%) Information Security Officer
3 2 (9.09%) Risk Officer
3 2 (9.09%) Security Officer
3 2 (9.09%) SQL BI Developer
3 2 (9.09%) SQL Developer
3 2 (9.09%) SSIS Developer
3 2 (9.09%) T-SQL Developer
4 1 (4.55%) PRINCE2 Project Manager
Libraries, Frameworks & Software Standards
1 1 (4.55%) ATL
1 1 (4.55%) XML
Miscellaneous
1 9 (40.91%) Analytical Skills
2 5 (22.73%) Data Structures
3 2 (9.09%) Management Information System
Processes & Methodologies
1 7 (31.82%) CRM
2 6 (27.27%) Data Analysis
2 6 (27.27%) Decision-Making
3 5 (22.73%) Analytics
4 4 (18.18%) Marketing Strategy
5 3 (13.64%) Agile Software Development
5 3 (13.64%) Campaign Analysis
5 3 (13.64%) CHAID
5 3 (13.64%) Data Protection
5 3 (13.64%) Database Marketing
5 3 (13.64%) Post-Campaign Analysis
5 3 (13.64%) Project Management
5 3 (13.64%) Propensity Modelling
6 2 (9.09%) B2B
6 2 (9.09%) Business Intelligence
6 2 (9.09%) Information Security
6 2 (9.09%) PRINCE
6 2 (9.09%) Risk Assessment
6 2 (9.09%) Service Delivery
6 2 (9.09%) Six Sigma
Programming Languages
1 8 (36.36%) SQL
2 2 (9.09%) R
2 2 (9.09%) T-SQL
3 1 (4.55%) Python
Qualifications
1 3 (13.64%) Degree
2 1 (4.55%) CIPD
Quality Assurance & Compliance
1 3 (13.64%) Disclosure Scotland
1 3 (13.64%) GDPR
1 3 (13.64%) PMO
2 2 (9.09%) ISO/IEC 27001
System Software
1 1 (4.55%) Active Directory
Vendors
1 4 (18.18%) Microsoft
2 3 (13.64%) Tableau
3 2 (9.09%) Salesforce.com
4 1 (4.55%) Adobe
4 1 (4.55%) Cognos
4 1 (4.55%) Salesforce Marketing Cloud