Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Direct Marketing
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 1083 1026 1050
Rank change year-on-year -57 +24 -22
Permanent jobs citing Direct Marketing 99 199 259
As % of all permanent IT jobs advertised in the UK 0.055% 0.10% 0.12%
As % of the Processes & Methodologies category 0.061% 0.12% 0.14%
Number of salaries quoted 87 163 223
UK median annual salary £38,500 £37,500 £35,000
Median salary % change year-on-year +2.67% +7.14% -11.39%
10th Percentile £23,500 £26,350 £27,500
90th Percentile £58,500 £58,500 £57,500
UK excluding London median annual salary £35,000 £35,000 £42,500
% change year-on-year - -17.65% +10.39%

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 162377 170041 191608
As % of all permanent IT jobs advertised in the UK 89.91% 89.40% 88.80%
Number of salaries quoted 128248 141329 157803
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Direct Marketing
Job Vacancy Trend

Job postings citing Direct Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Direct Marketing in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing.

Salary trend for Direct Marketing in the UK

Direct Marketing
Salary Histogram

The salary distribution of IT jobs citing Direct Marketing over the 6 months to 22 November 2017.

Salary histogram for Direct Marketing in the UK

Direct Marketing
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -87 92 £38,500 +2.67% 17
UK excluding London -19 55 £35,000 - 13
London -48 38 £38,500 -0.65% 4
Midlands +42 16 £26,000 -1.89% 4
South East +2 16 £41,500 +16.90% 2
South West +13 13 £42,500 +49.12% 1
West Midlands +12 13 £26,000 -1.89% 3
North of England -26 9 £27,500 -34.52% 4
North West -24 6 £27,500 - 3
Yorkshire +5 3 £18,750 -55.88% 1
East Midlands - 3 - - 1
Channel Islands - 1 £60,000 -

For the 6 months to 22 November 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Direct Marketing.

1 99 (100.00%) Marketing
2 32 (32.32%) CRM
3 28 (28.28%) Digital Marketing
4 25 (25.25%) SQL
4 25 (25.25%) Analytical Skills
5 20 (20.20%) Microsoft Excel
6 19 (19.19%) SAS
7 17 (17.17%) Marketing Strategy
8 15 (15.15%) Advertising
9 14 (14.14%) Stakeholder Management
9 14 (14.14%) Analytics
10 13 (13.13%) Retail
10 13 (13.13%) SPSS
11 12 (12.12%) Business Intelligence
12 11 (11.11%) B2C
12 11 (11.11%) Finance
13 10 (10.10%) Project Management
13 10 (10.10%) B2B
13 10 (10.10%) User Experience
13 10 (10.10%) Marketing Automation
13 10 (10.10%) Data Strategy
14 9 (9.09%) Email Marketing
15 8 (8.08%) Data Protection
15 8 (8.08%) Social Media
15 8 (8.08%) Line Management
15 8 (8.08%) Pay per click
15 8 (8.08%) Adobe
15 8 (8.08%) SMS
15 8 (8.08%) SQL Server
16 7 (7.07%) Microsoft Office

Direct Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (19.19%) SAS
2 2 (2.02%) CMS
Applications
1 20 (20.20%) Microsoft Excel
2 13 (13.13%) SPSS
3 7 (7.07%) Microsoft Office
4 5 (5.05%) Microsoft PowerPoint
5 3 (3.03%) Spreadsheet
6 1 (1.01%) Microsoft Project
6 1 (1.01%) Photoshop
6 1 (1.01%) SPSS Modeler
Business Applications
1 6 (6.06%) Adobe Campaign
2 5 (5.05%) FastStats
3 4 (4.04%) Salesforce.com CRM
4 3 (3.03%) Dynamics CRM
4 3 (3.03%) Eloqua
4 3 (3.03%) FastStats PeopleStage
5 1 (1.01%) PeopleSoft HRMS
5 1 (1.01%) Social Studio
Cloud Services
1 5 (5.05%) Google Analytics
2 4 (4.04%) AdWords
3 3 (3.03%) Pure360
3 3 (3.03%) Silverpop
4 2 (2.02%) SaaS
5 1 (1.01%) MailChimp
5 1 (1.01%) Trello
Communications & Networking
1 8 (8.08%) SMS
2 4 (4.04%) Internet
3 2 (2.02%) Cisco IPT
Database & Business Intelligence
1 8 (8.08%) SQL Server
2 6 (6.06%) MySQL
3 3 (3.03%) Qlik Sense
3 3 (3.03%) QlikView
4 2 (2.02%) Big Data
4 2 (2.02%) SQL Server 2005
4 2 (2.02%) SQL Server 2008
4 2 (2.02%) SQL Server 2012
4 2 (2.02%) SQL Server 2016
4 2 (2.02%) SQL Server Integration Services
5 1 (1.01%) Data Mining
5 1 (1.01%) Data Warehouse
5 1 (1.01%) Relational Database
Development Applications
1 2 (2.02%) Subversion
1 2 (2.02%) Team Foundation Server
General
1 99 (100.00%) Marketing
2 15 (15.15%) Advertising
3 13 (13.13%) Retail
4 11 (11.11%) Finance
5 7 (7.07%) Games
5 7 (7.07%) Mandarin Language
6 3 (3.03%) Legal
7 2 (2.02%) Banking
7 2 (2.02%) Law
7 2 (2.02%) Military
8 1 (1.01%) Automotive
8 1 (1.01%) Back Office
8 1 (1.01%) Electronics
8 1 (1.01%) General Ledger
8 1 (1.01%) Manufacturing
8 1 (1.01%) Telecoms
Job Titles
1 24 (24.24%) Marketing Manager
2 15 (15.15%) Analyst
3 10 (10.10%) Marketing Executive
4 9 (9.09%) CRM Executive
4 9 (9.09%) Insight Analyst
5 8 (8.08%) Digital Marketing Manager
6 6 (6.06%) Data Analyst
6 6 (6.06%) Senior Manager
7 5 (5.05%) Campaign Manager
7 5 (5.05%) Consultant
7 5 (5.05%) Data Insight Analyst
7 5 (5.05%) Developer
7 5 (5.05%) Insight Data Analyst
7 5 (5.05%) Performance Manager
8 4 (4.04%) Marketing Analyst
8 4 (4.04%) Senior Marketing Executive
8 4 (4.04%) SQL Analyst
9 3 (3.03%) Copywriter
9 3 (3.03%) Digital Planner
9 3 (3.03%) Marketing Campaign Manager
Libraries, Frameworks & Software Standards
1 4 (4.04%) HTML
2 3 (3.03%) ODBC
3 1 (1.01%) .NET
3 1 (1.01%) ATL
3 1 (1.01%) COM
3 1 (1.01%) CSS
3 1 (1.01%) CSS3
3 1 (1.01%) HTML5
3 1 (1.01%) XML
Miscellaneous
1 25 (25.25%) Analytical Skills
2 10 (10.10%) User Experience
3 8 (8.08%) Social Media
4 7 (7.07%) BBC
5 5 (5.05%) Blog
5 5 (5.05%) Data Protection Act
6 3 (3.03%) Digital Media
6 3 (3.03%) Management Information System
6 3 (3.03%) Marketing Technology
6 3 (3.03%) Reference Data
7 2 (2.02%) Analytical Mindset
7 2 (2.02%) Credit Risk
7 2 (2.02%) iPad
7 2 (2.02%) Mobile App
8 1 (1.01%) Tandem
Processes & Methodologies
1 32 (32.32%) CRM
2 28 (28.28%) Digital Marketing
3 17 (17.17%) Marketing Strategy
4 14 (14.14%) Analytics
4 14 (14.14%) Stakeholder Management
5 12 (12.12%) Business Intelligence
6 11 (11.11%) B2C
7 10 (10.10%) B2B
7 10 (10.10%) Data Strategy
7 10 (10.10%) Marketing Automation
7 10 (10.10%) Project Management
8 9 (9.09%) Email Marketing
9 8 (8.08%) Data Protection
9 8 (8.08%) Line Management
9 8 (8.08%) Pay per click
10 7 (7.07%) A/B Testing
10 7 (7.07%) Business Development
10 7 (7.07%) Performance Monitoring
11 6 (6.06%) CHAID
11 6 (6.06%) Database Marketing
Programming Languages
1 25 (25.25%) SQL
2 7 (7.07%) R
3 3 (3.03%) Perl
4 2 (2.02%) T-SQL
5 1 (1.01%) MATLAB
5 1 (1.01%) PHP
5 1 (1.01%) Python
Qualifications
1 4 (4.04%) Degree
2 2 (2.02%) ISEB
2 2 (2.02%) SC Cleared
2 2 (2.02%) Security Cleared
Quality Assurance & Compliance
1 6 (6.06%) GDPR
2 5 (5.05%) Data Quality
3 4 (4.04%) SLA
4 2 (2.02%) ISO/IEC 27001
4 2 (2.02%) PCI DSS
4 2 (2.02%) QA
Systems Management
1 3 (3.03%) Systems Management Server (SMS)
Vendors
1 8 (8.08%) Adobe
2 7 (7.07%) Salesforce.com
3 6 (6.06%) Microsoft
4 5 (5.05%) Google
5 4 (4.04%) Adthena
5 4 (4.04%) DoubleClick
5 4 (4.04%) Pardot
5 4 (4.04%) Salesforce Marketing Cloud
5 4 (4.04%) SAP
6 3 (3.03%) Apteco
6 3 (3.03%) Oracle
6 3 (3.03%) Tableau
7 2 (2.02%) Equitrac
7 2 (2.02%) Siebel
7 2 (2.02%) Xerox
8 1 (1.01%) Cognizant
8 1 (1.01%) Facebook
8 1 (1.01%) Hootsuite
8 1 (1.01%) PeopleSoft
8 1 (1.01%) Sitecore