Direct Marketing Job Trends

Direct Marketing
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Direct Marketing skills. It covers permanent job vacancies from the 6 months leading up to 19 October 2026, with comparisons to the same periods in the previous two years.

	6 months to 19 Oct 2026	Same period 2025	Same period 2024
Rank	815	638	745
Rank change year-on-year	-177	+107	-11
Permanent jobs citing Direct Marketing	16	12	3
As % of all permanent jobs in the UK	0.013%	0.025%	0.004%
As % of the Processes & Methodologies category	0.018%	0.028%	0.005%
Number of salaries quoted	4	10	2
10^th Percentile	£29,958	£29,850	-
25^th Percentile	£34,003	-	£47,500
Median annual salary (50^th Percentile)	£40,750	£30,000	£50,000
Median % change year-on-year	+35.83%	-40.00%	+75.44%
75^th Percentile	£47,938	£33,750	£52,500
90^th Percentile	£51,425	£47,500	-
UK excluding London median annual salary	£40,750	£30,000	£50,000
% change year-on-year	+35.83%	-40.00%	+75.44%

All Process & Methodology Skills
UK

Direct Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

	6 months to 19 Oct 2026	Same period 2025	Same period 2024
Permanent vacancies with a requirement for process or methodology skills	88,011	43,297	57,101
As % of all permanent jobs advertised in the UK	73.51%	88.60%	82.22%
Number of salaries quoted	59,859	24,595	30,556
10^th Percentile	£31,250	£28,250	£33,500
25^th Percentile	£41,250	£35,750	£45,000
Median annual salary (50^th Percentile)	£60,000	£54,500	£60,000
Median % change year-on-year	+10.09%	-9.17%	-
75^th Percentile	£77,500	£75,000	£78,750
90^th Percentile	£100,000	£95,000	£97,500
UK excluding London median annual salary	£55,000	£46,000	£54,000
% change year-on-year	+19.57%	-14.81%	+1.66%

Direct Marketing Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Direct Marketing relative to all permanent IT jobs advertised.

Direct Marketing Salary Trend

Salary distribution trend for jobs in the UK citing Direct Marketing.

Direct Marketing Salary Histogram

Salary distribution for jobs citing Direct Marketing over the 6 months to 19 October 2026.

Salary histogram for Direct Marketing in the UK

Direct Marketing Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 6 months to 19 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location	Rank Change on Same Period Last Year	Matching Permanent IT Job Ads	Median Salary Past 6 Months	Median Salary % Change on Same Period Last Year	Live Jobs
England	-160	16	£40,750	+35.83%	7
UK excluding London	-139	10	£40,750	+35.83%	3
Work from Home	-76	6	£44,000	+46.67%	4
London	-	6	-	-	4
East of England	-44	4	-	-
Midlands	-	3	£44,000	-	3
West Midlands	-	3	£44,000	-	3
South East	-53	2	-	-
South West	-84	1	£28,023	-37.73%

Direct Marketing Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 19 October 2026, job vacancies citing Direct Marketing also mentioned the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads with a requirement for Direct Marketing.

Rank	Skill	Share	Job Ads
1	CRM	62.5%	10
2	Agile	56.3%	9
2	AI	56.3%	9
2	Degree	56.3%	9
2	Digital Marketing	56.3%	9
6	Campaign Analysis	43.8%	7
6	Coaching	43.8%	7
8	Analytics	37.5%	6
8	Architecture Governance	37.5%	6
8	AWS	37.5%	6
8	Azure	37.5%	6
8	Business Forecasting	37.5%	6
8	Business Intelligence	37.5%	6
8	Business Transformation	37.5%	6
8	Campaign Management	37.5%	6
8	Copywriting	37.5%	6
8	Customer Analytics	37.5%	6
8	Data Architecture	37.5%	6
8	Data Quality	37.5%	6
8	Data Science	37.5%	6
8	Data Visualisation	37.5%	6
8	Data-Driven Decision Making	37.5%	6
8	Machine Learning	37.5%	6
8	Mathematics	37.5%	6
8	Migration	37.5%	6
8	Multichannel Marketing	37.5%	6
8	Performance Management	37.5%	6
8	Personalization	37.5%	6
8	Physics	37.5%	6
8	Post-Campaign Analysis	37.5%	6

Direct Marketing Co-Occurring Skills & Capabilities by Category

The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.

Processes & Methodologies

Rank	Skill	Share	Job Ads
1	CRM	62.5%	10
2	Agile	56.3%	9
2	AI	56.3%	9
2	Digital Marketing	56.3%	9
5	Campaign Analysis	43.8%	7
5	Coaching	43.8%	7
7	Analytics	37.5%	6
7	Architecture Governance	37.5%	6
7	Business Forecasting	37.5%	6
7	Business Intelligence	37.5%	6
7	Business Transformation	37.5%	6
7	Campaign Management	37.5%	6
7	Copywriting	37.5%	6
7	Customer Analytics	37.5%	6
7	Data Architecture	37.5%	6
7	Data Science	37.5%	6
7	Data Visualisation	37.5%	6
7	Data-Driven Decision Making	37.5%	6
7	Machine Learning	37.5%	6
7	Mathematics	37.5%	6