Direct Marketing Job Trends

Direct Marketing
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Direct Marketing skills. It covers permanent job vacancies from the 6 months leading up to 11 May 2026, with comparisons to the same periods in the previous two years.

6 months to
11 May 2026
Same period 2025 Same period 2024
Rank 701 642 849
Rank change year-on-year -59 +207 -8
Permanent jobs citing Direct Marketing 10 13 36
As % of all permanent jobs in the UK 0.011% 0.030% 0.037%
As % of the Processes & Methodologies category 0.015% 0.032% 0.044%
Number of salaries quoted 2 2 36
10th Percentile - - £25,750
25th Percentile £28,500 £24,500 £31,549
Median annual salary (50th Percentile) £29,000 £25,000 £40,169
Median % change year-on-year +16.00% -37.76% -
75th Percentile £29,500 £25,500 £46,250
90th Percentile - - -
UK excluding London median annual salary £29,000 £25,000 £40,000
% change year-on-year +16.00% -37.50% -

All Process & Methodology Skills
UK

Direct Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 66,871 40,971 82,332
As % of all permanent jobs advertised in the UK 73.97% 93.32% 85.23%
Number of salaries quoted 42,937 22,765 59,727
10th Percentile £30,000 £30,000 £29,000
25th Percentile £40,000 £42,000 £40,000
Median annual salary (50th Percentile) £60,000 £60,000 £55,000
Median % change year-on-year - +9.09% -10.10%
75th Percentile £78,750 £80,000 £72,500
90th Percentile £100,000 £102,410 £92,500
UK excluding London median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -9.09%

Direct Marketing
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Direct Marketing relative to all permanent IT jobs advertised.

Direct Marketing job vacancy trend in the UK

Direct Marketing
Salary Trend

Salary distribution trend for jobs in the UK citing Direct Marketing.

Salary distribution trend for jobs in the UK citing Direct Marketing

Direct Marketing
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 6 months to 11 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -43 6 £29,000 +16.00% 4
Work from Home +24 4 £29,000 - 3
UK excluding London -59 4 £29,000 +16.00% 3
London -18 3 - - 1
South East -18 3 £29,000 +16.00%
Wales - 1 £29,000 -

Direct Marketing
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (20.00%) CMS
Applications
1 1 (10.00%) Microsoft Excel
1 1 (10.00%) Microsoft Office
1 1 (10.00%) Spreadsheet
1 1 (10.00%) Trello
Business Applications
1 2 (20.00%) Dynamics CRM
Cloud Services
1 2 (20.00%) Dynamics 365
1 2 (20.00%) Google Sheets
Database & Business Intelligence
1 1 (10.00%) Tableau
General
1 10 (100.00%) Marketing
2 2 (20.00%) Analytical Skills
2 2 (20.00%) Finance
3 1 (10.00%) Advertising
3 1 (10.00%) Organisational Skills
Job Titles
1 2 (20.00%) Email Marketing Specialist
1 2 (20.00%) Email Specialist
1 2 (20.00%) Marketing Specialist
1 2 (20.00%) Senior
2 1 (10.00%) Account Manager
2 1 (10.00%) Coordinator
2 1 (10.00%) IT Manager
2 1 (10.00%) IT Recruitment Resourcer
2 1 (10.00%) IT Resourcer
2 1 (10.00%) Recruitment Resourcer
2 1 (10.00%) Resourcer
Libraries, Frameworks & Software Standards
1 2 (20.00%) CSS
1 2 (20.00%) HTML
Miscellaneous
1 3 (30.00%) Social Media
Processes & Methodologies
1 5 (50.00%) Line Management
2 4 (40.00%) Digital Marketing
2 4 (40.00%) Email Marketing
3 3 (30.00%) CRM
4 2 (20.00%) Analytics
4 2 (20.00%) Creative Marketing
4 2 (20.00%) Customer Acquisition
4 2 (20.00%) Customer Engagement
4 2 (20.00%) Customer Retention
4 2 (20.00%) Data Analysis
4 2 (20.00%) Pay per click
4 2 (20.00%) Problem-Solving
4 2 (20.00%) Responsive Web Design
5 1 (10.00%) Campaign Management
5 1 (10.00%) Customer Service
5 1 (10.00%) Demand Generation
5 1 (10.00%) Lead Generation
5 1 (10.00%) Marketing Strategy
5 1 (10.00%) Thought Leadership
5 1 (10.00%) Time Management
Quality Assurance & Compliance
1 2 (20.00%) Accessibility
2 1 (10.00%) GDPR
2 1 (10.00%) QA
Systems Management
1 1 (10.00%) Systems Management Server (SMS)
Vendors
1 2 (20.00%) Google
2 1 (10.00%) Marketo
2 1 (10.00%) Microsoft
2 1 (10.00%) Pardot