Direct Marketing Job Trends

Direct Marketing
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Direct Marketing skills. It covers permanent job vacancies from the 6 months leading up to 14 June 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jun 2026
Same period 2025 Same period 2024
Rank 732 661 864
Rank change year-on-year -71 +203 +6
Permanent jobs citing Direct Marketing 8 12 36
As % of all permanent jobs in the UK 0.009% 0.027% 0.033%
As % of the Processes & Methodologies category 0.012% 0.029% 0.041%
Number of salaries quoted 1 2 36
10th Percentile - - £25,750
25th Percentile £28,500 £24,500 £31,549
Median annual salary (50th Percentile) £29,000 £25,000 £40,169
Median % change year-on-year +16.00% -37.76% -
75th Percentile £29,500 £25,500 £46,250
90th Percentile - - -
UK excluding London median annual salary £29,000 £25,000 £40,000
% change year-on-year +16.00% -37.50% -

All Process & Methodology Skills
UK

Direct Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 67,701 41,203 88,451
As % of all permanent jobs advertised in the UK 72.85% 92.64% 82.16%
Number of salaries quoted 46,469 21,965 62,595
10th Percentile £30,000 £29,000 £29,613
25th Percentile £41,250 £39,500 £40,000
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% -9.69%
75th Percentile £78,750 £77,500 £72,500
90th Percentile £100,000 £100,000 £92,500
UK excluding London median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -9.09%

Direct Marketing
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Direct Marketing relative to all permanent IT jobs advertised.

Direct Marketing job vacancy trend in the UK

Direct Marketing
Salary Trend

Salary distribution trend for jobs in the UK citing Direct Marketing.

Salary distribution trend for jobs in the UK citing Direct Marketing

Direct Marketing
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 6 months to 14 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London -78 6 £29,000 +16.00% 5
England -58 5 - - 5
Work from Home +7 4 £29,000 - 3
East of England - 3 - -
South East -24 2 - - 3
Wales - 1 £29,000 -

Direct Marketing
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (25.00%) CMS
Applications
1 1 (12.50%) Trello
Business Applications
1 1 (12.50%) Dynamics CRM
Cloud Services
1 2 (25.00%) Google Sheets
2 1 (12.50%) Dynamics 365
Database & Business Intelligence
1 1 (12.50%) Tableau
General
1 8 (100.00%) Marketing
2 4 (50.00%) Finance
2 4 (50.00%) Social Skills
3 3 (37.50%) Organisational Skills
4 1 (12.50%) Analytical Skills
4 1 (12.50%) Automotive
4 1 (12.50%) Retail
Job Titles
1 3 (37.50%) Support Officer
2 2 (25.00%) Senior
3 1 (12.50%) Business Development Executive
3 1 (12.50%) Coordinator
3 1 (12.50%) Email Marketing Specialist
3 1 (12.50%) Email Specialist
3 1 (12.50%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 1 (12.50%) CSS
1 1 (12.50%) HTML
Miscellaneous
1 3 (37.50%) Self-Motivation
1 3 (37.50%) Social Media
2 1 (12.50%) Driving Licence
Processes & Methodologies
1 5 (62.50%) CRM
2 3 (37.50%) Agile
2 3 (37.50%) Budget Management
2 3 (37.50%) Budgeting
2 3 (37.50%) Campaign Management
2 3 (37.50%) Continuous Improvement
2 3 (37.50%) Copywriting
2 3 (37.50%) Digital Marketing
2 3 (37.50%) Email Marketing
2 3 (37.50%) Trend Analysis
3 2 (25.00%) Customer Acquisition
3 2 (25.00%) Customer Retention
3 2 (25.00%) Data Analysis
3 2 (25.00%) Line Management
3 2 (25.00%) Pay per click
4 1 (12.50%) Business Development
4 1 (12.50%) Creative Marketing
4 1 (12.50%) Customer Service
4 1 (12.50%) Problem-Solving
4 1 (12.50%) Thought Leadership
Quality Assurance & Compliance
1 1 (12.50%) Accessibility
Vendors
1 2 (25.00%) Google
2 1 (12.50%) Marketo
2 1 (12.50%) Pardot