Direct Marketing Job Trends

Direct Marketing
UK

The table below provides summary statistics and salary benchmarking for jobs requiring Direct Marketing skills. It covers permanent job vacancies from the 6 months leading up to 6 September 2026, with comparisons to the same periods in the previous two years.

6 months to
6 Sep 2026
Same period 2025 Same period 2024
Rank 775 668 784
Rank change year-on-year -107 +116 +12
Permanent jobs citing Direct Marketing 12 12 10
As % of all permanent jobs in the UK 0.011% 0.024% 0.013%
As % of the Processes & Methodologies category 0.015% 0.027% 0.016%
Number of salaries quoted 1 7 10
10th Percentile - £26,900 £25,600
25th Percentile £27,261 £29,250 £35,891
Median annual salary (50th Percentile) £28,023 £30,000 £41,234
Median % change year-on-year -6.59% -27.24% -38.91%
75th Percentile £28,784 - £45,938
90th Percentile - - £49,139
UK excluding London median annual salary £28,023 £30,000 £41,234
% change year-on-year -6.59% -27.24% -

All Process & Methodology Skills
UK

Direct Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 81,483 43,799 64,049
As % of all permanent jobs advertised in the UK 72.97% 88.49% 80.62%
Number of salaries quoted 56,701 24,787 38,319
10th Percentile £31,250 £28,500 £31,250
25th Percentile £41,585 £36,250 £41,500
Median annual salary (50th Percentile) £60,000 £55,000 £57,500
Median % change year-on-year +9.09% -4.35% -4.17%
75th Percentile £80,000 £75,000 £75,000
90th Percentile £100,000 £96,750 £95,000
UK excluding London median annual salary £55,000 £47,500 £52,000
% change year-on-year +15.79% -8.65% -4.59%

Direct Marketing
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Direct Marketing relative to all permanent IT jobs advertised.

Direct Marketing job vacancy trend in the UK

Direct Marketing
Salary Trend

Salary distribution trend for jobs in the UK citing Direct Marketing.

Salary distribution trend for jobs in the UK citing Direct Marketing

Direct Marketing
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 6 months to 6 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -107 12 £28,023 -6.59% 9
UK excluding London -97 6 £28,023 -6.59%
London - 6 - - 9
East of England -31 3 - -
Work from Home -46 3 - - 7
South East -39 2 - -
South West - 1 £28,023 -

Direct Marketing
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (8.33%) Microsoft Office
Business Applications
1 1 (8.33%) FastStats
1 1 (8.33%) FastStats PeopleStage
Cloud Services
1 6 (50.00%) AWS
1 6 (50.00%) Azure
1 6 (50.00%) Power Platform
1 6 (50.00%) Snowflake
Communications & Networking
1 1 (8.33%) SMS
Database & Business Intelligence
1 6 (50.00%) Power BI
General
1 12 (100.00%) Marketing
2 10 (83.33%) Finance
3 8 (66.67%) Retail
4 7 (58.33%) Analytical Skills
5 5 (41.67%) Social Skills
6 3 (25.00%) Organisational Skills
7 1 (8.33%) Automotive
7 1 (8.33%) Inclusion and Diversity
Job Titles
1 6 (50.00%) Analytics Manager
2 3 (25.00%) Support Officer
3 1 (8.33%) Business Development Executive
3 1 (8.33%) Marketing Automation Manager
3 1 (8.33%) Marketing Manager
Miscellaneous
1 7 (58.33%) Marketing Technology
2 6 (50.00%) Algorithms
3 3 (25.00%) Self-Motivation
4 2 (16.67%) Driving Licence
5 1 (8.33%) Digital Media
Processes & Methodologies
1 10 (83.33%) CRM
2 9 (75.00%) Agile
3 7 (58.33%) Campaign Analysis
3 7 (58.33%) Coaching
4 6 (50.00%) AI
4 6 (50.00%) Analytics
4 6 (50.00%) Business Intelligence
4 6 (50.00%) Business Transformation
4 6 (50.00%) Customer Analytics
4 6 (50.00%) Data Architecture
4 6 (50.00%) Data Visualisation
4 6 (50.00%) Digital Marketing
4 6 (50.00%) Machine Learning
4 6 (50.00%) Mathematics
4 6 (50.00%) Performance Management
4 6 (50.00%) Physics
4 6 (50.00%) Statistical Analysis
4 6 (50.00%) Statistical Modelling
4 6 (50.00%) Statistics
4 6 (50.00%) Visualisation
Programming Languages
1 6 (50.00%) Python
1 6 (50.00%) R
1 6 (50.00%) SQL
Qualifications
1 6 (50.00%) Degree
Quality Assurance & Compliance
1 6 (50.00%) Data Quality
2 1 (8.33%) GDPR
2 1 (8.33%) PERC
Vendors
1 1 (8.33%) Apteco
1 1 (8.33%) dotdigital
1 1 (8.33%) Facebook
1 1 (8.33%) Microsoft