The following table provides summary statistics for permanent job vacancies with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 3 months to 26 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Direct Marketing
UK
Rank 797 849 858
Rank change year-on-year +52 +9  
Permanent jobs citing Direct Marketing 63 107 108
As % of all permanent IT jobs advertised in the UK 0.075% 0.10% 0.10%
As % of the Processes & Methodologies category 0.084% 0.12% 0.12%
Number of salaries quoted 58 83 95
Median salary £32,000 £37,500 £38,000
Median salary % change year-on-year -14.66% -1.31%  
90% offered a salary of more than £19,000 £25,000 £30,600
10% offered a salary of more than £59,000 £67,000 £53,200
UK excluding London median salary £26,250 £37,500 £39,000
% change year-on-year -30.00% -3.84%  

Direct Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 74757 91546 92626
As % of all permanent IT job vacancies advertised in the UK 89.05% 88.56% 87.03%
Number of salaries quoted 61406 75741 74931
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Direct Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Direct Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Direct Marketing in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing.

Salary trend for Direct Marketing in the UK

Direct Marketing
Salary Histogram

The salary distribution of IT jobs citing Direct Marketing over the 3 months to 26 March 2017.

Salary histogram for Direct Marketing in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 26 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +66 61 £32,250 -14.00% 11
London +52 29 £40,750 +16.42% 7
South East +69 19 £22,500 -50.00% 2
Kent - 14 £20,750 -
Maidstone - 7 £19,000 -
City of London +41 6 £47,500 -32.14%
Brighton +13 4 - -
East Sussex +9 4 - -
South West +6 4 £27,500 -26.66% 1
Gloucestershire +3 3 £27,500 -21.42%
Cirencester -8 3 £27,500 -26.66%
Folkestone - 3 £30,001 -
West Midlands +38 2 £25,000 -5.66%
East of England +21 2 £46,125 +5.42%
Yorkshire +8 2 £36,250 -12.12% 1
North West -17 2 £30,000 -17.24%
Manchester -21 2 £30,000 -17.24%
Cardiff - 2 £25,000 -
Birmingham - 2 £25,000 -
Wales - 2 £25,000 -
South Wales - 2 £25,000 -
West Yorkshire +21 1 £31,500 -42.72%
Hertfordshire +17 1 £47,500 +8.57%
Leeds +14 1 £31,500 -42.72%
North Yorkshire +7 1 £41,000 +49.09%
Nottinghamshire - 1 £28,500 -
Oxfordshire - 1 £25,000 -
Oxford - 1 £25,000 -
Skipton - 1 £41,000 -
Bedfordshire - 1 £44,750 -

Direct Marketing
Top 30 Related IT Skills

For the 6 months to 26 March 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Direct Marketing.

1 139 (100.00%) Marketing
2 44 (31.65%) SQL
3 43 (30.94%) CRM
4 39 (28.06%) Finance
5 35 (25.18%) Analytical Skills
6 27 (19.42%) Degree
7 26 (18.71%) Project Management
8 25 (17.99%) Data Management
9 22 (15.83%) Email Marketing
9 22 (15.83%) Analytics
10 21 (15.11%) Digital Marketing
11 20 (14.39%) Social Media
12 19 (13.67%) Propensity Modelling
12 19 (13.67%) Data Analysis
13 18 (12.95%) Time Management
13 18 (12.95%) MS Excel
14 17 (12.23%) Advertising
14 17 (12.23%) Campaign Management
14 17 (12.23%) Actionable Insight
15 16 (11.51%) Lead Generation
15 16 (11.51%) Data-Driven Marketing
16 15 (10.79%) Marketing Strategy
16 15 (10.79%) SAS
16 15 (10.79%) Microsoft
16 15 (10.79%) Agile Software Development
16 15 (10.79%) Retail
17 14 (10.07%) User Experience
18 13 (9.35%) Pay per click
18 13 (9.35%) E-Commerce
18 13 (9.35%) SQL Server

Direct Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (10.79%) SAS
2 10 (7.19%) SharePoint
3 5 (3.60%) Apache
3 5 (3.60%) Exchange Server 2013
4 4 (2.88%) CMS
5 2 (1.44%) WordPress
6 1 (0.72%) Drupal
Applications
1 18 (12.95%) MS Excel
2 11 (7.91%) MS Office
3 8 (5.76%) MS PowerPoint
4 6 (4.32%) Photoshop
5 5 (3.60%) SPSS
6 3 (2.16%) Adobe Illustrator
6 3 (2.16%) InDesign
7 2 (1.44%) Adobe Creative Suite
8 1 (0.72%) Spreadsheet
Business Applications
1 8 (5.76%) Dynamics CRM
1 8 (5.76%) FastStats
2 3 (2.16%) assyst
2 3 (2.16%) FastStats PeopleStage
2 3 (2.16%) Remedy ITSM
2 3 (2.16%) Unica
3 2 (1.44%) Magento
3 2 (1.44%) Salesforce.com CRM
3 2 (1.44%) SAP Oil and Gas
3 2 (1.44%) WebTrends
Cloud Services
1 7 (5.04%) Google Analytics
1 7 (5.04%) SaaS
2 5 (3.60%) Azure Active Directory
2 5 (3.60%) Microsoft Azure
2 5 (3.60%) Office 365
3 2 (1.44%) GitHub
4 1 (0.72%) Adobe Creative Cloud
4 1 (0.72%) AdWords
Communications & Networking
1 5 (3.60%) DHCP
1 5 (3.60%) DNS
1 5 (3.60%) Firewall
1 5 (3.60%) LAN
1 5 (3.60%) NAS
1 5 (3.60%) SAN
1 5 (3.60%) TCP/IP
1 5 (3.60%) VLAN
2 2 (1.44%) Internet
3 1 (0.72%) DAB
3 1 (0.72%) FTP
3 1 (0.72%) SMS
Database & Business Intelligence
1 13 (9.35%) SQL Server
2 7 (5.04%) SQL Server 2012
3 6 (4.32%) Big Data
3 6 (4.32%) MySQL
4 3 (2.16%) Data Warehouse
4 3 (2.16%) Qlik Sense
4 3 (2.16%) QlikView
4 3 (2.16%) Relational Database
4 3 (2.16%) SQL Server Integration Services
5 2 (1.44%) Base SAS
5 2 (1.44%) Oracle Discoverer
5 2 (1.44%) Oracle OWB
6 1 (0.72%) SAS Enterprise Guide
6 1 (0.72%) SQL Server Reporting Services
Development Applications
1 5 (3.60%) Visual Studio
2 2 (1.44%) Dreamweaver
2 2 (1.44%) Git (software)
3 1 (0.72%) Team Foundation Server
General
1 139 (100.00%) Marketing
2 39 (28.06%) Finance
3 17 (12.23%) Advertising
4 15 (10.79%) Retail
5 11 (7.91%) Telecoms
6 6 (4.32%) Publishing
7 4 (2.88%) Manufacturing
8 3 (2.16%) Banking
8 3 (2.16%) French Language
8 3 (2.16%) Games
8 3 (2.16%) German Language
8 3 (2.16%) Legal
9 2 (1.44%) Billing
9 2 (1.44%) Electronics
10 1 (0.72%) Multimedia
Job Titles
1 45 (32.37%) Analyst
2 37 (26.62%) Marketing Manager
3 21 (15.11%) Data Analyst
4 17 (12.23%) Account Manager
5 10 (7.19%) Developer
5 10 (7.19%) Digital Marketing Manager
5 10 (7.19%) Marketing Analyst
5 10 (7.19%) Marketing Assistant
6 9 (6.47%) SQL Analyst
7 6 (4.32%) CRM Analyst
7 6 (4.32%) SQL Data Analyst
8 5 (3.60%) Infrastructure Architect
8 5 (3.60%) Infrastructure Manager
8 5 (3.60%) Insight Analyst
8 5 (3.60%) IT Architect
8 5 (3.60%) IT Infrastructure Architect
8 5 (3.60%) IT Infrastructure Manager
8 5 (3.60%) IT Manager
8 5 (3.60%) Senior Analyst
8 5 (3.60%) SQL Developer
Libraries, Frameworks & Software Standards
1 7 (5.04%) .NET
2 5 (3.60%) HTML
3 4 (2.88%) AngularJS
3 4 (2.88%) CSS
4 3 (2.16%) jQuery
4 3 (2.16%) Laravel
5 1 (0.72%) CSS3
5 1 (0.72%) HTML5
5 1 (0.72%) LAMP
5 1 (0.72%) React
5 1 (0.72%) Velocity
5 1 (0.72%) XML
Miscellaneous
1 35 (25.18%) Analytical Skills
2 20 (14.39%) Social Media
3 14 (10.07%) User Experience
4 8 (5.76%) Data Centre
5 5 (3.60%) Clustering
5 5 (3.60%) Linux Command Line
5 5 (3.60%) Management Information System
6 4 (2.88%) PMI
7 3 (2.16%) Computer Science
7 3 (2.16%) Credit Risk
7 3 (2.16%) Graphic Design
8 2 (1.44%) Enterprise Software
8 2 (1.44%) FMCG
9 1 (0.72%) Fat Client
9 1 (0.72%) Thin Client
Operating Systems
1 10 (7.19%) Windows
2 8 (5.76%) Windows 7
2 8 (5.76%) Windows Server
2 8 (5.76%) Windows Server 2008
2 8 (5.76%) Windows Server 2012
3 5 (3.60%) Linux
4 1 (0.72%) Mac OS X
Processes & Methodologies
1 43 (30.94%) CRM
2 26 (18.71%) Project Management
3 25 (17.99%) Data Management
4 22 (15.83%) Analytics
4 22 (15.83%) Email Marketing
5 21 (15.11%) Digital Marketing
6 19 (13.67%) Data Analysis
6 19 (13.67%) Propensity Modelling
7 18 (12.95%) Time Management
8 17 (12.23%) Actionable Insight
8 17 (12.23%) Campaign Management
9 16 (11.51%) Data-Driven Marketing
9 16 (11.51%) Lead Generation
10 15 (10.79%) Agile Software Development
10 15 (10.79%) Marketing Strategy
11 13 (9.35%) E-Commerce
11 13 (9.35%) Pay per click
11 13 (9.35%) SEO
12 12 (8.63%) Customer Insight
13 11 (7.91%) Data Modelling
Programming Languages
1 44 (31.65%) SQL
2 10 (7.19%) JavaScript
3 5 (3.60%) C#
3 5 (3.60%) PowerShell
4 4 (2.88%) PHP
5 3 (2.16%) Java
5 3 (2.16%) VBA
6 2 (1.44%) T-SQL
7 1 (0.72%) C
7 1 (0.72%) Python
7 1 (0.72%) R
Qualifications
1 27 (19.42%) Degree
2 5 (3.60%) MCSA
2 5 (3.60%) MCSE
2 5 (3.60%) Microsoft Certification
2 5 (3.60%) VMware Certified Professional (VCP)
3 4 (2.88%) PMI Certification
4 2 (1.44%) MBA
5 1 (0.72%) PMP
5 1 (0.72%) Postgraduate
5 1 (0.72%) SAS Certification
Quality Assurance & Compliance
1 3 (2.16%) COBIT
1 3 (2.16%) PMBOK
2 2 (1.44%) QA
System Software
1 9 (6.47%) VMware Infrastructure
2 8 (5.76%) Active Directory
2 8 (5.76%) Hyper-V
3 5 (3.60%) XenApp
4 3 (2.16%) Microsoft Virtual Server
4 3 (2.16%) Virtual Servers
Systems Management
1 5 (3.60%) Backup Exec
2 3 (2.16%) SCCM
2 3 (2.16%) SCOM
2 3 (2.16%) Tivoli
Vendors
1 15 (10.79%) Microsoft
2 12 (8.63%) Google
3 9 (6.47%) VMware
4 7 (5.04%) Oracle
4 7 (5.04%) Salesforce.com
4 7 (5.04%) Twitter
5 5 (3.60%) Citrix
6 4 (2.88%) SAP
6 4 (2.88%) Tableau
7 3 (2.16%) Adobe
7 3 (2.16%) Apteco
7 3 (2.16%) Facebook
7 3 (2.16%) Mitel
7 3 (2.16%) Remedy
7 3 (2.16%) ServiceNow
8 2 (1.44%) Omniture
9 1 (0.72%) Coremetrics
9 1 (0.72%) DoubleClick
9 1 (0.72%) Marketo
9 1 (0.72%) Pardot
Malmesbury, Wiltshire
Dyson
Posted: 3 days ago
London
Capgemini UK
Posted: 2 days ago
North London
Understanding Recruitment
Salary: £30000 - £34000 per annum + Execllent Benefits
Posted: 6 days ago
Aldershot, Hampshire
Premier Media
Salary: £18000 - £20000 per annum
Posted: 2 days ago
London
Salt
Salary: £48000 - £55000.00 per annum + Bonus + Benefits
Posted: 5 days ago
London
Parallel Consulting
Salary: £30000 - £35000 per annum + bonus + benefits
Posted: 5 days ago
Sheffield, South Yorkshire
Oscar
Salary: £20000 - £35000 per annum + Great Benefits Package
Posted: 2 days ago
London
Mason Frank International
Posted: 6 days ago
London
Mason Frank International
Posted: 11 days ago
Newbury, Berkshire
Vodafone
Posted: 25 days ago