Direct Marketing Jobs

Direct Marketing
UK

The table below provides summary statistics for permanent job vacancies requiring Direct Marketing skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Direct Marketing over the 6 months leading up to 13 May 2025, comparing them to the same period in the previous two years.

6 months to
13 May 2025
Same period 2024 Same period 2023
Rank 700 865 843
Rank change year-on-year +165 -22 +311
Permanent jobs citing Direct Marketing 12 36 117
As % of all permanent jobs advertised in the UK 0.022% 0.036% 0.12%
As % of the Processes & Methodologies category 0.023% 0.042% 0.12%
Number of salaries quoted 2 36 0
10th Percentile - £25,750 -
25th Percentile £24,500 £31,549 -
Median annual salary (50th Percentile) £25,000 £40,169 -
Median % change year-on-year -37.76% - -
75th Percentile £25,500 £46,250 -
90th Percentile - - -
UK excluding London median annual salary £25,000 £40,000 -
% change year-on-year -37.50% - -

All Process and Methodology Skills
UK

Direct Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,972 84,955 96,877
As % of all permanent jobs advertised in the UK 93.89% 85.58% 95.60%
Number of salaries quoted 26,632 59,894 57,116
10th Percentile £30,000 £29,002 £34,000
25th Percentile £42,000 £40,000 £45,000
Median annual salary (50th Percentile) £57,500 £55,000 £61,000
Median % change year-on-year +4.55% -9.84% +1.67%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £52,365 £50,000 £55,000
% change year-on-year +4.73% -9.09% +4.76%

Direct Marketing
Job Vacancy Trend

Job postings citing Direct Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Direct Marketing in the UK

Direct Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Direct Marketing.

Salary trend for Direct Marketing in the UK

Direct Marketing
Top 5 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 6 months to 13 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +133 5 £25,000 -33.33% 9
London +98 3 - - 7
UK excluding London +165 2 £25,000 -37.50% 2
South East +99 2 £25,000 -49.12%
Work from Home +94 2 - - 5

Direct Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 8 (66.67%) Microsoft Excel
2 1 (8.33%) Microsoft Office
Business Applications
1 5 (41.67%) Raiser’s Edge
Cloud Services
1 2 (16.67%) Facebook Ads
1 2 (16.67%) Google Ads
1 2 (16.67%) Power Platform
2 1 (8.33%) Google Analytics
Database & Business Intelligence
1 5 (41.67%) Relational Database
2 2 (16.67%) Power BI
2 2 (16.67%) Tableau
General
1 12 (100.00%) Marketing
2 7 (58.33%) Social Skills
3 6 (50.00%) Analytical Skills
4 2 (16.67%) Advertising
4 2 (16.67%) Finance
4 2 (16.67%) Legal
4 2 (16.67%) Organisational Skills
Job Titles
1 5 (41.67%) Database Executive
2 2 (16.67%) Account Manager
2 2 (16.67%) Data Manager
2 2 (16.67%) Insight Manager
2 2 (16.67%) IT Manager
2 2 (16.67%) IT Recruitment Resourcer
2 2 (16.67%) IT Resourcer
2 2 (16.67%) Recruitment Resourcer
2 2 (16.67%) Resourcer
Miscellaneous
1 5 (41.67%) Analytical Mindset
2 1 (8.33%) Digital Media
2 1 (8.33%) Social Media
Processes & Methodologies
1 8 (66.67%) CRM
2 5 (41.67%) Data Cleansing
2 5 (41.67%) Data Entry
2 5 (41.67%) Line Management
3 3 (25.00%) Digital Marketing
4 2 (16.67%) Actionable Insight
4 2 (16.67%) Business Intelligence
4 2 (16.67%) Customer Service
4 2 (16.67%) Data Visualisation
4 2 (16.67%) Decision-Making
4 2 (16.67%) ETL
4 2 (16.67%) Time Management
4 2 (16.67%) Visualisation
5 1 (8.33%) Creative Thinking
5 1 (8.33%) Digital Analytics
5 1 (8.33%) Pay per click
5 1 (8.33%) SEO
5 1 (8.33%) Service Delivery
5 1 (8.33%) Telesales
5 1 (8.33%) User Experience
Quality Assurance & Compliance
1 6 (50.00%) GDPR
Vendors
1 6 (50.00%) Microsoft
2 3 (25.00%) Google
3 2 (16.67%) Facebook
3 2 (16.67%) Salesforce
4 1 (8.33%) YouTube