Direct Marketing Jobs

Direct Marketing
UK

The table below provides summary statistics for permanent job vacancies requiring Direct Marketing skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Direct Marketing over the 6 months leading up to 2 July 2025, comparing them to the same period in the previous two years.

6 months to
2 Jul 2025
Same period 2024 Same period 2023
Rank 706 872 900
Rank change year-on-year +166 +28 +314
Permanent jobs citing Direct Marketing 15 35 29
As % of all permanent jobs advertised in the UK 0.026% 0.032% 0.033%
As % of the Processes & Methodologies category 0.028% 0.039% 0.034%
Number of salaries quoted 6 35 0
10th Percentile £24,500 £25,750 -
25th Percentile £25,875 £31,549 -
Median annual salary (50th Percentile) £30,000 £40,169 -
Median % change year-on-year -25.31% - -
75th Percentile - £46,250 -
90th Percentile - - -
UK excluding London median annual salary £30,000 £40,000 -
% change year-on-year -25.00% - -

All Process and Methodology Skills
UK

Direct Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 53,298 89,106 85,068
As % of all permanent jobs advertised in the UK 91.19% 82.51% 95.34%
Number of salaries quoted 27,465 61,429 52,805
10th Percentile £27,336 £29,750 £33,750
25th Percentile £38,500 £40,000 £45,000
Median annual salary (50th Percentile) £55,000 £55,000 £60,331
Median % change year-on-year - -8.84% +0.55%
75th Percentile £75,000 £72,500 £80,000
90th Percentile £96,250 £92,500 £100,000
UK excluding London median annual salary £50,000 £50,000 £55,000
% change year-on-year - -9.09% +4.76%

Direct Marketing
Job Vacancy Trend

Job postings citing Direct Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Direct Marketing in the UK

Direct Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Direct Marketing.

Salary trend for Direct Marketing in the UK

Direct Marketing
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 6 months to 2 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +134 8 £30,000 -20.00% 44
UK excluding London +172 6 £30,000 -25.00% 13
Work from Home +106 6 £30,000 -26.98% 21
East of England +36 4 £30,000 -36.84% 3
London +93 2 - - 29
South East +89 2 £25,000 -49.12% 4

Direct Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 7 (46.67%) Microsoft Excel
2 1 (6.67%) Microsoft Office
Business Applications
1 4 (26.67%) Raiser’s Edge
2 1 (6.67%) Dynamics CRM
Cloud Services
1 2 (13.33%) Facebook Ads
1 2 (13.33%) Google Ads
1 2 (13.33%) Power Platform
Database & Business Intelligence
1 4 (26.67%) Relational Database
2 2 (13.33%) Power BI
2 2 (13.33%) Tableau
General
1 15 (100.00%) Marketing
2 7 (46.67%) Social Skills
3 6 (40.00%) Advertising
4 4 (26.67%) Analytical Skills
5 3 (20.00%) Organisational Skills
6 2 (13.33%) Finance
6 2 (13.33%) Legal
Job Titles
1 4 (26.67%) Business Development Executive
1 4 (26.67%) Database Executive
2 2 (13.33%) Account Manager
2 2 (13.33%) Data Manager
2 2 (13.33%) Insight Manager
2 2 (13.33%) IT Manager
2 2 (13.33%) IT Recruitment Resourcer
2 2 (13.33%) IT Resourcer
2 2 (13.33%) Recruitment Resourcer
2 2 (13.33%) Resourcer
Miscellaneous
1 4 (26.67%) Analytical Mindset
2 1 (6.67%) Management Information System
Processes & Methodologies
1 7 (46.67%) CRM
2 4 (26.67%) Business Development
2 4 (26.67%) Data Cleansing
2 4 (26.67%) Data Entry
2 4 (26.67%) Line Management
3 3 (20.00%) Time Management
4 2 (13.33%) Actionable Insight
4 2 (13.33%) Business Intelligence
4 2 (13.33%) Customer Service
4 2 (13.33%) Data Visualisation
4 2 (13.33%) Decision-Making
4 2 (13.33%) Digital Marketing
4 2 (13.33%) ETL
4 2 (13.33%) Visualisation
5 1 (6.67%) Campaign Analysis
5 1 (6.67%) Campaign Management
5 1 (6.67%) Data Analysis
5 1 (6.67%) Invoice Processing
5 1 (6.67%) Telesales
Quality Assurance & Compliance
1 4 (26.67%) GDPR
Vendors
1 5 (33.33%) Microsoft
2 2 (13.33%) Facebook
2 2 (13.33%) Google
2 2 (13.33%) Salesforce