Direct Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 6 months to 23 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
23 Apr 2024
Same period 2023 Same period 2022
Rank 853 861 1146
Rank change year-on-year +8 +285 -311
Permanent jobs citing Direct Marketing 36 117 69
As % of all permanent jobs advertised in the UK 0.037% 0.11% 0.045%
As % of the Processes & Methodologies category 0.043% 0.12% 0.047%
Number of salaries quoted 36 0 27
10th Percentile £25,750 - £30,000
25th Percentile £31,549 - £33,750
Median annual salary (50th Percentile) £40,169 - £45,000
Median % change year-on-year - - +16.13%
75th Percentile £46,250 - £72,500
90th Percentile - - £89,500
UK excluding London median annual salary £40,000 - £35,000
% change year-on-year - - -3.45%

All Process and Methodology Skills
UK

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,165 101,093 147,090
As % of all permanent jobs advertised in the UK 86.12% 95.64% 95.55%
Number of salaries quoted 59,702 59,212 83,288
10th Percentile £29,000 £34,000 £33,496
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,600 £60,000
Median % change year-on-year -10.71% +2.67% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Direct Marketing
Job Vacancy Trend

Job postings citing Direct Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Direct Marketing in the UK

Direct Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Direct Marketing.

Salary trend for Direct Marketing in the UK

Direct Marketing
Salary Histogram

Salary distribution for jobs citing Direct Marketing over the 6 months to 23 April 2024.

Salary histogram for Direct Marketing in the UK

Direct Marketing
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 6 months to 23 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +21 24 £37,500 - 8
Work from Home - 23 £40,169 - 2
UK excluding London -53 21 £40,000 - 7
Midlands - 9 £32,750 - 3
West Midlands - 6 £26,500 - 1
North of England - 6 £38,750 - 1
London +123 5 £40,127 -
North East - 4 £42,500 -
East Midlands - 3 £40,000 - 2
Wales - 3 £41,234 -
South East -5 2 £49,139 - 2
North West - 2 £26,000 - 1
East of England -5 1 £47,500 -

Direct Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (11.11%) SAS
1 4 (11.11%) WordPress
Applications
1 4 (11.11%) Microsoft Excel
2 3 (8.33%) Microsoft Office
Business Applications
1 4 (11.11%) Magento
Cloud Services
1 4 (11.11%) Google Ads
1 4 (11.11%) Google Analytics
2 1 (2.78%) Azure
2 1 (2.78%) Azure Data Factory
2 1 (2.78%) MailChimp
Database & Business Intelligence
1 8 (22.22%) Big Data
2 5 (13.89%) Data Warehouse
3 4 (11.11%) Metadata
4 1 (2.78%) Tableau
General
1 36 (100.00%) Marketing
2 14 (38.89%) Social Skills
3 8 (22.22%) Banking
3 8 (22.22%) Organisational Skills
4 6 (16.67%) Finance
5 5 (13.89%) Analytical Skills
6 4 (11.11%) Advertising
7 2 (5.56%) Fire and Rescue
7 2 (5.56%) Presentation Skills
8 1 (2.78%) Inclusion and Diversity
8 1 (2.78%) Retail
Job Titles
1 7 (19.44%) Analyst
1 7 (19.44%) Data Analyst
2 5 (13.89%) Coordinator
3 4 (11.11%) Data Scientist
3 4 (11.11%) E-Commerce Executive
4 3 (8.33%) Account Director
4 3 (8.33%) Engagement Manager
5 2 (5.56%) Data Insight Analyst
5 2 (5.56%) Data Manager
5 2 (5.56%) Insight Analyst
5 2 (5.56%) Insight Data Analyst
5 2 (5.56%) Insight Manager
5 2 (5.56%) Research Analyst
6 1 (2.78%) Business Development Manager
6 1 (2.78%) Business Manager
6 1 (2.78%) Development Manager
6 1 (2.78%) Marketing Executive
6 1 (2.78%) Master Data Analyst
6 1 (2.78%) Project Assistant
Libraries, Frameworks & Software Standards
1 4 (11.11%) Tidyverse
Miscellaneous
1 11 (30.56%) Social Media
2 8 (22.22%) Credit Risk
3 4 (11.11%) Product Ownership
4 3 (8.33%) Management Information System
5 2 (5.56%) Blog
5 2 (5.56%) Data Protection Act
5 2 (5.56%) Digital Media
6 1 (2.78%) Cyberattack
6 1 (2.78%) Driving Licence
Processes & Methodologies
1 10 (27.78%) Predictive Modelling
2 9 (25.00%) Analytics
3 8 (22.22%) Data Science
3 8 (22.22%) Exploratory Analysis
3 8 (22.22%) Fintech
3 8 (22.22%) Mobile First
3 8 (22.22%) Problem-Solving
4 7 (19.44%) Time Management
5 6 (16.67%) Conversion Rate Optimisation
5 6 (16.67%) CRM
5 6 (16.67%) Data Analysis
5 6 (16.67%) SEO
5 6 (16.67%) User Experience
6 5 (13.89%) Digital Marketing
6 5 (13.89%) Line Management
6 5 (13.89%) Mathematics
7 4 (11.11%) Data Analytics
7 4 (11.11%) Data Governance
7 4 (11.11%) Email Marketing
7 4 (11.11%) Fraud Modelling
Programming Languages
1 9 (25.00%) SQL
2 5 (13.89%) Python
3 4 (11.11%) R
Qualifications
1 10 (27.78%) Degree
2 4 (11.11%) DBS Check
Quality Assurance & Compliance
1 4 (11.11%) Data Quality
2 3 (8.33%) GDPR
Vendors
1 7 (19.44%) Microsoft
2 4 (11.11%) Ahrefs
2 4 (11.11%) dotdigital
2 4 (11.11%) Google
3 3 (8.33%) Salesforce
4 2 (5.56%) Facebook
4 2 (5.56%) Twitter