Direct Marketing Job Trends

Direct Marketing
UK

The table below provides summary statistics and salary benchmarking for jobs citing Direct Marketing skills. It covers permanent job vacancies from the 6 months leading up to 26 October 2026, with comparisons to the same periods in the previous two years.

	6 months to 26 Oct 2026	Same period 2025	Same period 2024
Rank	791	652	753
Rank change year-on-year	-139	+101	-31
Permanent jobs citing Direct Marketing	19	14	3
As % of all permanent jobs in the UK	0.016%	0.028%	0.004%
As % of the Processes & Methodologies category	0.021%	0.032%	0.005%
Number of salaries quoted	7	10	2
10^th Percentile	£32,655	£29,850	-
25^th Percentile	£36,250	-	£47,500
Median annual salary (50^th Percentile)	£44,000	£30,000	£50,000
Median % change year-on-year	+46.67%	-40.00%	+75.44%
75^th Percentile	£49,875	£33,750	£52,500
90^th Percentile	£53,750	£47,500	-
UK excluding London median annual salary	£44,000	£30,000	£50,000
% change year-on-year	+46.67%	-40.00%	+75.44%

All Process & Methodology Skills
UK

Direct Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies citing process or methodology skills.

	6 months to 26 Oct 2026	Same period 2025	Same period 2024
Permanent vacancies citing process or methodology skills	88,970	43,513	56,398
As % of all permanent jobs advertised in the UK	73.56%	88.11%	82.51%
Number of salaries quoted	60,132	25,024	29,941
10^th Percentile	£31,250	£28,250	£33,750
25^th Percentile	£41,250	£35,500	£45,000
Median annual salary (50^th Percentile)	£60,000	£54,000	£60,000
Median % change year-on-year	+11.11%	-10.00%	-
75^th Percentile	£77,500	£75,000	£78,750
90^th Percentile	£100,000	£95,000	£97,500
UK excluding London median annual salary	£55,000	£45,974	£54,000
% change year-on-year	+19.63%	-14.86%	+2.86%

Direct Marketing Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing Direct Marketing relative to all permanent IT jobs advertised.

Direct Marketing Salary Trend

Salary distribution trend for jobs in the UK citing Direct Marketing.

Direct Marketing Salary Histogram

Salary distribution for jobs citing Direct Marketing over the 6 months to 26 October 2026.

Salary histogram for Direct Marketing in the UK

Direct Marketing Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 6 months to 26 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location	Rank Change on Same Period Last Year	Job Ads Past 6 Months	Median Salary Past 6 Months	Median Salary % Change on Same Period Last Year	Live Jobs
England	-137	19	£44,000	+46.67%	8
UK excluding London	-133	13	£44,000	+46.67%	4
Work from Home	-63	9	£44,000	+46.67%	5
West Midlands	-	6	£44,000	-	3
London	-	6	-	-	4
Midlands	-	6	£44,000	-	3
East of England	-44	4	-	-	1
South East	-50	2	-	-
South West	-76	1	£28,023	-37.73%

Direct Marketing Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 26 October 2026, job vacancies citing Direct Marketing also mentioned the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads citing Direct Marketing.

Rank	Skill	Share	Job Ads
1	AI	63.2%	12
1	Degree	63.2%	12
1	Digital Marketing	63.2%	12
4	CRM	52.6%	10
5	Agile	47.4%	9
5	Campaign Management	47.4%	9
5	Copywriting	47.4%	9
8	Campaign Analysis	36.8%	7
8	Coaching	36.8%	7
10	Analytics	31.6%	6
10	Architecture Governance	31.6%	6
10	AWS	31.6%	6
10	Azure	31.6%	6
10	B2B	31.6%	6
10	B2B Marketing	31.6%	6
10	Business Forecasting	31.6%	6
10	Business Intelligence	31.6%	6
10	Business Transformation	31.6%	6
10	CSS	31.6%	6
10	Customer Analytics	31.6%	6
10	Data Architecture	31.6%	6
10	Data Quality	31.6%	6
10	Data Science	31.6%	6
10	Data Visualisation	31.6%	6
10	Data-Driven Decision Making	31.6%	6
10	HTML	31.6%	6
10	Lead Generation	31.6%	6
10	LLM	31.6%	6
10	Machine Learning	31.6%	6
10	Marketing Mix	31.6%	6

Direct Marketing Co-Occurring Skills & Capabilities by Category

The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.

Processes & Methodologies

Rank	Skill	Share	Job Ads
1	AI	63.2%	12
1	Digital Marketing	63.2%	12
3	CRM	52.6%	10
4	Agile	47.4%	9
4	Campaign Management	47.4%	9
4	Copywriting	47.4%	9
7	Campaign Analysis	36.8%	7
7	Coaching	36.8%	7
9	Analytics	31.6%	6
9	Architecture Governance	31.6%	6
9	B2B	31.6%	6
9	B2B Marketing	31.6%	6
9	Business Forecasting	31.6%	6
9	Business Intelligence	31.6%	6
9	Business Transformation	31.6%	6
9	Customer Analytics	31.6%	6
9	Data Architecture	31.6%	6
9	Data Science	31.6%	6
9	Data Visualisation	31.6%	6
9	Data-Driven Decision Making	31.6%	6