Period
to

The following table provides summary statistics for permanent job vacancies with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 6 months to 14 August 2022 with a comparison to the same period in the previous 2 years.

Direct Marketing
UK
6 months to
14 Aug 2022
Same period 2021 Same period 2020
Rank 1153 935 753
Rank change year-on-year -218 -182 +309
Permanent jobs citing Direct Marketing 63 74 16
As % of all permanent jobs advertised in the UK 0.038% 0.064% 0.026%
As % of the Processes & Methodologies category 0.039% 0.068% 0.028%
Number of salaries quoted 55 43 10
10th Percentile £54,000 - £24,625
25th Percentile £70,625 £36,250 £29,063
Median annual salary (50th Percentile) £92,500 £37,500 £50,000
Median % change year-on-year +146.67% -25.00% +17.65%
75th Percentile £122,500 £52,450 £61,250
90th Percentile £142,500 £78,000 £61,500
UK excluding London median annual salary £40,590 £40,750 £25,000
% change year-on-year -0.39% +63.00% -35.48%

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 160,513 108,806 57,948
As % of all permanent IT jobs advertised in the UK 95.75% 94.08% 93.13%
Number of salaries quoted 83,436 73,662 47,052
10th Percentile £34,211 £32,500 £32,500
25th Percentile £45,000 £42,500 £41,250
Median annual salary (50th Percentile) £60,000 £55,750 £55,000
Median % change year-on-year +7.62% +1.36% +4.76%
75th Percentile £80,000 £75,000 £73,750
90th Percentile £97,290 £92,500 £90,000
UK excluding London median annual salary £52,500 £50,000 £47,500
% change year-on-year +5.00% +5.26% +5.56%

Direct Marketing
Job Vacancy Trend

Job postings citing Direct Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Direct Marketing in the UK

Direct Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Direct Marketing.

Salary trend for Direct Marketing in the UK

Direct Marketing
Salary Histogram

Salary distribution for jobs citing Direct Marketing over the 6 months to 14 August 2022.

Salary histogram for Direct Marketing in the UK

Direct Marketing
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 6 months to 14 August 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -178 63 £92,500 +146.67% 3
London -171 58 £92,500 +146.67% 2
Work from Home -174 52 £92,500 +83.90% 2
UK excluding London -105 6 £40,590 -0.39% 1
North of England -59 3 £31,000 -43.64%
South East -46 2 £79,000 - 1
North West - 2 £30,500 -
Yorkshire -26 1 £43,680 -20.58%
South West -40 1 £37,500 -6.25%

For the 6 months to 14 August 2022, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Direct Marketing.

1 63 (100.00%) Marketing
2 47 (74.60%) Social Media
3 41 (65.08%) Data Protection
3 41 (65.08%) Legal
4 38 (60.32%) Agile
5 37 (58.73%) Information Security
5 37 (58.73%) Risk Management
5 37 (58.73%) Information Governance
5 37 (58.73%) Data Privacy
5 37 (58.73%) Due Diligence
6 8 (12.70%) Finance
6 8 (12.70%) B2B
7 7 (11.11%) Analytics
7 7 (11.11%) Analytical Skills
7 7 (11.11%) Marketing Strategy
8 6 (9.52%) Data Analytics
8 6 (9.52%) AWS
8 6 (9.52%) SQL
8 6 (9.52%) Retail
9 5 (7.94%) Predictive Analytics
9 5 (7.94%) Clustering
9 5 (7.94%) OOP
9 5 (7.94%) OO
9 5 (7.94%) Python
9 5 (7.94%) CRM
9 5 (7.94%) Project Management
9 5 (7.94%) Git (software)
9 5 (7.94%) Big Data
9 5 (7.94%) Machine Learning
9 5 (7.94%) Customer Segmentation

Direct Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.59%) CMS
Applications
1 2 (3.17%) Microsoft Excel
2 1 (1.59%) Spreadsheet
Business Applications
1 1 (1.59%) NetSuite
1 1 (1.59%) WebTrends
Cloud Services
1 6 (9.52%) AWS
2 1 (1.59%) Azure
2 1 (1.59%) Google Ads
2 1 (1.59%) Google Analytics
2 1 (1.59%) Power Platform
2 1 (1.59%) SaaS
Communications & Networking
1 2 (3.17%) Broadband
Database & Business Intelligence
1 5 (7.94%) Big Data
2 3 (4.76%) SQL Server
3 1 (1.59%) MySQL
3 1 (1.59%) Power BI
3 1 (1.59%) Tableau
Development Applications
1 5 (7.94%) Git (software)
1 5 (7.94%) git-flow
2 2 (3.17%) SQL Server Management Studio (SSMS)
General
1 63 (100.00%) Marketing
2 41 (65.08%) Legal
3 8 (12.70%) Finance
4 7 (11.11%) Analytical Skills
5 6 (9.52%) Retail
6 4 (6.35%) Financial Institution
6 4 (6.35%) Law
6 4 (6.35%) Pharmaceutical
6 4 (6.35%) Social Skills
7 3 (4.76%) Advertising
8 2 (3.17%) Electronics
8 2 (3.17%) Inclusion and Diversity
8 2 (3.17%) Telecoms
9 1 (1.59%) Manufacturing
9 1 (1.59%) Organisational Skills
9 1 (1.59%) Presentation Skills
9 1 (1.59%) Public Sector
9 1 (1.59%) Publishing
Job Titles
1 9 (14.29%) Marketing Manager
2 5 (7.94%) Data Scientist
2 5 (7.94%) Senior Data Scientist
3 4 (6.35%) Associate Director
3 4 (6.35%) Senior Associate Director
4 3 (4.76%) Direct Marketing Manager
5 2 (3.17%) Analyst
5 2 (3.17%) Customer Analyst
5 2 (3.17%) Customer Insight Analyst
5 2 (3.17%) Insight Analyst
6 1 (1.59%) CRM Manager
6 1 (1.59%) Database Developer
6 1 (1.59%) Developer
6 1 (1.59%) E-Commerce Manager
6 1 (1.59%) E-Commerce Marketing Manager
6 1 (1.59%) Marketing Project Manager
6 1 (1.59%) PMO Manager
6 1 (1.59%) Product Manager
6 1 (1.59%) Product Marketing Manager
6 1 (1.59%) Project Manager
Libraries, Frameworks & Software Standards
1 1 (1.59%) HTML
Miscellaneous
1 47 (74.60%) Social Media
2 5 (7.94%) Clustering
3 4 (6.35%) Augmented Reality
3 4 (6.35%) Digital Media
3 4 (6.35%) FMCG
3 4 (6.35%) Life Science
3 4 (6.35%) Virtual Team
4 3 (4.76%) Marketing Technology
5 1 (1.59%) Blockchain
5 1 (1.59%) Self-Motivation
Processes & Methodologies
1 41 (65.08%) Data Protection
2 38 (60.32%) Agile
3 37 (58.73%) Data Privacy
3 37 (58.73%) Due Diligence
3 37 (58.73%) Information Governance
3 37 (58.73%) Information Security
3 37 (58.73%) Risk Management
4 8 (12.70%) B2B
5 7 (11.11%) Analytics
5 7 (11.11%) Marketing Strategy
6 6 (9.52%) Data Analytics
7 5 (7.94%) B2B Marketing
7 5 (7.94%) CI/CD
7 5 (7.94%) CRM
7 5 (7.94%) Customer Segmentation
7 5 (7.94%) Data Science
7 5 (7.94%) Data-Driven Marketing
7 5 (7.94%) Machine Learning
7 5 (7.94%) Prescriptive Analytics
7 5 (7.94%) SOLID
Programming Languages
1 6 (9.52%) SQL
2 5 (7.94%) Python
Qualifications
1 4 (6.35%) Degree
Quality Assurance & Compliance
1 5 (7.94%) GDPR
2 1 (1.59%) PMO
Vendors
1 4 (6.35%) Salesforce.com
2 2 (3.17%) CA Agile Central
2 2 (3.17%) Microsoft
3 1 (1.59%) Adobe
3 1 (1.59%) Facebook
3 1 (1.59%) Google
3 1 (1.59%) Instagram
3 1 (1.59%) Omniture
3 1 (1.59%) SAP
3 1 (1.59%) TikTok