Direct Marketing Jobs

The following table provides summary statistics for permanent job vacancies with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Direct Marketing UK
Location	3 months to 27 Jun 2017	Same period 2016	Same period 2015
Rank	834	820	862
Rank change year-on-year	-14	+42
Permanent jobs citing Direct Marketing	56	112	120
As % of all permanent IT jobs advertised in the UK	0.063%	0.11%	0.11%
As % of the Processes & Methodologies category	0.070%	0.13%	0.12%
Number of salaries quoted	55	95	101
Median salary	£35,000	£40,000	£35,000
Median salary % change year-on-year	-12.50%	+14.28%
90% offered a salary of more than	£27,500	£27,300	£26,500
10% offered a salary of more than	£52,500	£65,600	£45,000
UK excluding London median salary	£32,500	£40,000	£35,000
% change year-on-year	-18.75%	+14.28%

Direct Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills UK
Permanent job vacancies with a requirement for process and methodology skills	79998	87554	96376
As % of all permanent IT job vacancies advertised in the UK	89.73%	88.92%	88.08%
Number of salaries quoted	64425	73206	78779
Median salary	£50,000	£50,000	£50,000
90% offered a salary of more than	£32,500	£32,500	£31,500
10% offered a salary of more than	£80,000	£75,000	£77,500
UK excluding London median salary	£45,000	£45,000	£44,000
% change year-on-year	-	+2.27%

Direct Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Direct Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Direct Marketing in the UK

Direct Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing.

Salary trend for Direct Marketing in the UK

Direct Marketing
Salary Histogram

The salary distribution of IT jobs citing Direct Marketing over the 3 months to 27 June 2017.

Salary histogram for Direct Marketing in the UK

Direct Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the UK over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location	Rank Change on Same Period Last Year	Matching Permanent IT Job Ads	Median Salary Last 3 Months	Median Salary % Change on Same Period Last Year	Live Job Vacancies
England	-8	53	£35,000	-12.50%	12
London	+10	20	£37,500	-13.29%	3
South West	+4	16	£40,000	+40.35%
Gloucestershire	-	9	£40,000	-
Cirencester	-	9	£40,000	-
North West	-35	8	£27,500	-31.25%
Manchester	-29	7	£27,500	-
South East	+12	5	£30,000	-25.00%	4
Wiltshire	-	4	£40,000	-
Brentford	-	3	£37,500	-
Surrey	+32	2	£35,000	-	3
Bristol	-30	2	£52,500	-6.66%
Southend-on-Sea	-	2	£35,000	-
East of England	-	2	£35,000	-	1
Essex	-	2	£35,000	-
Swindon	-	2	£40,750	-
City of London	+28	1	£47,500	+75.92%	1
Berkshire	+22	1	£27,500	-45.00%
Dorset	+1	1	£27,500	-3.50%
Poole	-1	1	£27,500	-3.50%
Maidstone	-3	1	£30,000	-33.33%
Yorkshire	-7	1	£18,750	-55.88%
Kent	-12	1	£30,000	-25.00%
Oxfordshire	-	1	£30,000	-	1
South Yorkshire	-	1	£18,750	-
Northamptonshire	-	1	£25,000	-
Lancashire	-	1	£19,000	-
Chorley	-	1	£19,000	-
Northampton	-	1	£25,000	-
Oxford	-	1	£30,000	-

Direct Marketing
Top 30 Co-occurring IT Skills

For the 6 months to 27 June 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Direct Marketing.

1	121 (100.00%)	Marketing
2	54 (44.63%)	SQL
3	42 (34.71%)	CRM
4	31 (25.62%)	Microsoft Excel
5	30 (24.79%)	Analytical Skills
6	24 (19.83%)	Finance
7	22 (18.18%)	Social Media
8	21 (17.36%)	Degree
8	21 (17.36%)	Analytics
9	17 (14.05%)	SQL Server
10	16 (13.22%)	Digital Marketing
11	15 (12.40%)	Business Development
11	15 (12.40%)	SAS
11	15 (12.40%)	Customer Insight
12	14 (11.57%)	Marketing Strategy

12	14 (11.57%)	FastStats
13	13 (10.74%)	Project Management
14	12 (9.92%)	Microsoft
14	12 (9.92%)	Microsoft Office
14	12 (9.92%)	Advertising
14	12 (9.92%)	Data Management
14	12 (9.92%)	Lead Generation
15	11 (9.09%)	Marketing Automation
15	11 (9.09%)	SaaS
15	11 (9.09%)	SEO
15	11 (9.09%)	MySQL
16	10 (8.26%)	Telesales
16	10 (8.26%)	Database Marketing
17	9 (7.44%)	Retail
17	9 (7.44%)	Google

Direct Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
Applications
Business Applications
Cloud Services
Communications & Networking
Database & Business Intelligence
Development Applications
General
Job Titles
Libraries, Frameworks & Software Standards
Miscellaneous
Operating Systems
Processes & Methodologies
Programming Languages
Qualifications
Quality Assurance & Compliance
System Software
Systems Management
Vendors

Application Platforms
1	15 (12.40%)	SAS
2	6 (4.96%)	SharePoint
3	5 (4.13%)	Apache
3	5 (4.13%)	Exchange Server 2013
4	2 (1.65%)	CMS
5	1 (0.83%)	WordPress

Applications
1	31 (25.62%)	Microsoft Excel
2	12 (9.92%)	Microsoft Office
3	9 (7.44%)	SPSS
4	7 (5.79%)	Microsoft PowerPoint
5	3 (2.48%)	Adobe Creative Suite
5	3 (2.48%)	Adobe Illustrator
5	3 (2.48%)	InDesign
5	3 (2.48%)	Photoshop
5	3 (2.48%)	Spreadsheet

Business Applications
1	14 (11.57%)	FastStats
2	9 (7.44%)	Dynamics CRM
3	7 (5.79%)	FastStats PeopleStage
4	2 (1.65%)	Salesforce.com CRM
4	2 (1.65%)	Unica
4	2 (1.65%)	WebTrends
5	1 (0.83%)	assyst
5	1 (0.83%)	Eloqua
5	1 (0.83%)	Magento
5	1 (0.83%)	Remedy ITSM
5	1 (0.83%)	SAP Oil and Gas

Cloud Services
1	11 (9.09%)	SaaS
2	5 (4.13%)	Azure Active Directory
2	5 (4.13%)	Microsoft Azure
2	5 (4.13%)	Office 365
3	4 (3.31%)	Google Analytics
4	3 (2.48%)	Pure360
4	3 (2.48%)	Silverpop
5	2 (1.65%)	AdWords
6	1 (0.83%)	Adobe Creative Cloud

Communications & Networking
1	5 (4.13%)	DHCP
1	5 (4.13%)	DNS
1	5 (4.13%)	Firewall
1	5 (4.13%)	LAN
1	5 (4.13%)	NAS
1	5 (4.13%)	SAN
1	5 (4.13%)	TCP/IP
1	5 (4.13%)	VLAN
2	4 (3.31%)	Internet
3	3 (2.48%)	SMS
4	1 (0.83%)	FTP

Database & Business Intelligence
1	17 (14.05%)	SQL Server
2	11 (9.09%)	MySQL
3	7 (5.79%)	Qlik Sense
3	7 (5.79%)	QlikView
3	7 (5.79%)	SQL Server 2012
4	6 (4.96%)	Big Data
5	5 (4.13%)	Data Warehouse
5	5 (4.13%)	SQL Server Integration Services
6	2 (1.65%)	GIS
6	2 (1.65%)	Oracle Discoverer
6	2 (1.65%)	Oracle OWB
6	2 (1.65%)	SQL Server 2005
6	2 (1.65%)	SQL Server 2008
6	2 (1.65%)	SQL Server 2016
7	1 (0.83%)	Base SAS
7	1 (0.83%)	SAS Enterprise Guide
7	1 (0.83%)	SQL Server Reporting Services

Development Applications
1	5 (4.13%)	Visual Studio
2	3 (2.48%)	Team Foundation Server
3	2 (1.65%)	Dreamweaver
3	2 (1.65%)	Subversion
4	1 (0.83%)	Git (software)

General
1	121 (100.00%)	Marketing
2	24 (19.83%)	Finance
3	12 (9.92%)	Advertising
4	9 (7.44%)	Retail
5	7 (5.79%)	Billing
5	7 (5.79%)	Telecoms
6	4 (3.31%)	Legal
7	3 (2.48%)	Games
7	3 (2.48%)	Publishing
8	2 (1.65%)	Banking
9	1 (0.83%)	Back Office
9	1 (0.83%)	Electronics
9	1 (0.83%)	Law
9	1 (0.83%)	Manufacturing
9	1 (0.83%)	Military

Job Titles
1	43 (35.54%)	Analyst
2	17 (14.05%)	Data Analyst
3	16 (13.22%)	Insight Analyst
4	12 (9.92%)	Marketing Manager
5	10 (8.26%)	Customer Analyst
5	10 (8.26%)	Customer Insight Analyst
5	10 (8.26%)	Developer
6	9 (7.44%)	Marketing Analyst
7	8 (6.61%)	Marketing Assistant
7	8 (6.61%)	Sales Manager
8	6 (4.96%)	Business Analyst
8	6 (4.96%)	SQL Analyst
9	5 (4.13%)	Architect
9	5 (4.13%)	Infrastructure Architect
9	5 (4.13%)	Infrastructure Manager
9	5 (4.13%)	IT Architect
9	5 (4.13%)	IT Infrastructure Architect
9	5 (4.13%)	IT Infrastructure Manager
9	5 (4.13%)	IT Manager
9	5 (4.13%)	SQL Developer

Libraries, Frameworks & Software Standards
1	8 (6.61%)	HTML
2	6 (4.96%)	.NET
3	5 (4.13%)	CSS
4	3 (2.48%)	jQuery
4	3 (2.48%)	ODBC
5	2 (1.65%)	XML
6	1 (0.83%)	AngularJS
6	1 (0.83%)	COM
6	1 (0.83%)	CSS3
6	1 (0.83%)	HTML5
6	1 (0.83%)	LAMP
6	1 (0.83%)	Laravel
6	1 (0.83%)	Velocity

Miscellaneous
1	30 (24.79%)	Analytical Skills
2	22 (18.18%)	Social Media
3	8 (6.61%)	Computer Science
3	8 (6.61%)	Management Information System
4	7 (5.79%)	User Experience
5	5 (4.13%)	Clustering
5	5 (4.13%)	Data Centre
5	5 (4.13%)	Linux Command Line
6	3 (2.48%)	Data Protection Act
6	3 (2.48%)	Enterprise Software
6	3 (2.48%)	FMCG
6	3 (2.48%)	Graphic Design
6	3 (2.48%)	Reference Data
7	2 (1.65%)	Blog
7	2 (1.65%)	Credit Risk
8	1 (0.83%)	Fat Client
8	1 (0.83%)	iPad
8	1 (0.83%)	PMI
8	1 (0.83%)	Thin Client

Operating Systems
1	5 (4.13%)	Linux
1	5 (4.13%)	Windows
1	5 (4.13%)	Windows 7
1	5 (4.13%)	Windows Server
1	5 (4.13%)	Windows Server 2008
1	5 (4.13%)	Windows Server 2012

Processes & Methodologies
1	42 (34.71%)	CRM
2	21 (17.36%)	Analytics
3	16 (13.22%)	Digital Marketing
4	15 (12.40%)	Business Development
4	15 (12.40%)	Customer Insight
5	14 (11.57%)	Marketing Strategy
6	13 (10.74%)	Project Management
7	12 (9.92%)	Data Management
7	12 (9.92%)	Lead Generation
8	11 (9.09%)	Marketing Automation
8	11 (9.09%)	SEO
9	10 (8.26%)	Database Marketing
9	10 (8.26%)	Telesales
10	9 (7.44%)	Coaching
10	9 (7.44%)	E-Commerce
10	9 (7.44%)	Pay per click
10	9 (7.44%)	Propensity Modelling
11	8 (6.61%)	Customer Segmentation
11	8 (6.61%)	Outbound Marketing
11	8 (6.61%)	Workflow

Programming Languages
1	54 (44.63%)	SQL
2	8 (6.61%)	JavaScript
3	5 (4.13%)	C#
3	5 (4.13%)	PowerShell
4	4 (3.31%)	R
5	3 (2.48%)	Perl
5	3 (2.48%)	PHP
6	2 (1.65%)	T-SQL
6	2 (1.65%)	VBA

Qualifications
1	21 (17.36%)	Degree
2	8 (6.61%)	Computer Science Degree
3	5 (4.13%)	MCSA
3	5 (4.13%)	MCSE
3	5 (4.13%)	Microsoft Certification
3	5 (4.13%)	VMware Certified Professional (VCP)
4	2 (1.65%)	MBA
4	2 (1.65%)	SC Cleared
4	2 (1.65%)	Security Cleared
5	1 (0.83%)	Master's Degree
5	1 (0.83%)	Numerate Degree
5	1 (0.83%)	PMI Certification
5	1 (0.83%)	SAS Certification

Quality Assurance & Compliance
1	5 (4.13%)	Data Quality
2	3 (2.48%)	GDPR
3	2 (1.65%)	QA
4	1 (0.83%)	COBIT
4	1 (0.83%)	ISO/IEC 20000
4	1 (0.83%)	PMBOK
4	1 (0.83%)	SLA

System Software
1	6 (4.96%)	VMware Infrastructure
2	5 (4.13%)	Active Directory
2	5 (4.13%)	Hyper-V
2	5 (4.13%)	XenApp

Systems Management
1	5 (4.13%)	Backup Exec
2	1 (0.83%)	Systems Management Server (SMS)
2	1 (0.83%)	Tivoli

Vendors
1	12 (9.92%)	Microsoft
2	9 (7.44%)	Google
2	9 (7.44%)	Oracle
3	8 (6.61%)	Salesforce.com
3	8 (6.61%)	Twitter
4	7 (5.79%)	Apteco
5	6 (4.96%)	Tableau
5	6 (4.96%)	VMware
6	5 (4.13%)	Adobe
6	5 (4.13%)	Citrix
7	4 (3.31%)	Facebook
7	4 (3.31%)	SAP
8	2 (1.65%)	Omniture
8	2 (1.65%)	Pardot
8	2 (1.65%)	Salesforce Marketing Cloud
9	1 (0.83%)	Coremetrics
9	1 (0.83%)	DoubleClick
9	1 (0.83%)	Marketo
9	1 (0.83%)	Remedy
9	1 (0.83%)	Sitecore