Period
to 23 September 2020

The median annual salary for a Digital Analyst was £41,250 in advertised job vacancies in the North of England during the 6 months to 23 September 2020.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Analyst
England > North of England
6 months to
23 Sep 2020
Same period 2019 Same period 2018
Rank 259 292 401
Rank change year-on-year +33 +109 +57
Permanent jobs requiring a Digital Analyst 12 171 74
As % of all permanent jobs advertised in the North of England 0.16% 0.90% 0.34%
As % of the Job Titles category 0.17% 0.93% 0.35%
Number of salaries quoted 12 163 39
Median annual salary £41,250 £40,000 £40,000
Median salary % change year-on-year +3.13% - -11.11%
10th Percentile £34,125 £37,500 £30,927
90th Percentile £45,000 £50,000 £51,750
England median annual salary £48,000 £42,500 £47,500
% change year-on-year +12.94% -10.53% -9.52%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in the North of England. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
North of England
Permanent vacancies in the North of England with a recognized job title 7,032 18,299 21,150
% of permanent IT jobs with a recognized job title 96.20% 96.61% 96.84%
Number of salaries quoted 6,008 14,323 17,262
Median annual salary £47,500 £43,500 £42,500
Median salary % change year-on-year +9.20% +2.35% +4.94%
10th Percentile £30,500 £25,000 £24,500
90th Percentile £68,750 £65,000 £65,000
England median annual salary £55,000 £51,000 £50,000
% change year-on-year +7.84% +2.00% +3.09%

Digital Analyst
Job Vacancy Trend in the North of England

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised in the North of England.

Job vacancy trend for Digital Analyst in the North of England

Digital Analyst
Salary Trend in the North of England

3-month moving average salary quoted in jobs citing Digital Analyst in the North of England.

Salary trend for Digital Analyst in the North of England

Digital Analyst
Salary Histogram in the North of England

Salary distribution for jobs citing Digital Analyst in the North of England over the 6 months to 23 September 2020.

Salary histogram for Digital Analyst in the North of England

Digital Analyst
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the North of England region over the 6 months to 23 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
North West -5 10 £42,500 +6.25%
Yorkshire +134 2 £41,250 -10.33% 1
Digital Analyst
England

Digital Analyst Skill Set
Top 30 Co-occurring IT Skills in the North of England

For the 6 months to 23 September 2020, Digital Analyst job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North of England region featuring Digital Analyst in the job title.

1 8 (66.67%) User Experience
2 5 (41.67%) Analytics
2 5 (41.67%) Agile Software Development
3 4 (33.33%) Stakeholder Management
3 4 (33.33%) SQL
4 3 (25.00%) Python
4 3 (25.00%) Microsoft Excel
4 3 (25.00%) Adobe
4 3 (25.00%) WebTrends
4 3 (25.00%) Microsoft PowerPoint
4 3 (25.00%) Google
4 3 (25.00%) User Stories
4 3 (25.00%) Adobe Analytics
4 3 (25.00%) Google Analytics
4 3 (25.00%) Market Research
4 3 (25.00%) Digital Analytics
4 3 (25.00%) Conversion Rate Optimisation
4 3 (25.00%) Quantitative Research
5 2 (16.67%) Ringtail
5 2 (16.67%) Electronic Discovery Reference Model
5 2 (16.67%) Relativity
5 2 (16.67%) FTK
5 2 (16.67%) Problem-Solving
5 2 (16.67%) Public Sector
5 2 (16.67%) Digital Forensics
5 2 (16.67%) Security Cleared
5 2 (16.67%) E-Discovery
5 2 (16.67%) Cybersecurity
5 2 (16.67%) Workflow Management
5 2 (16.67%) EDRMS

Digital Analyst Skill Set
Co-occurring IT Skills in the North of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (25.00%) Microsoft Excel
1 3 (25.00%) Microsoft PowerPoint
Business Applications
1 3 (25.00%) WebTrends
2 2 (16.67%) Relativity
2 2 (16.67%) Ringtail
Cloud Services
1 3 (25.00%) Adobe Analytics
1 3 (25.00%) Google Analytics
Database & Business Intelligence
1 2 (16.67%) EDRMS
Development Applications
1 1 (8.33%) JIRA
General
1 2 (16.67%) Public Sector
Miscellaneous
1 8 (66.67%) User Experience
2 1 (8.33%) Analytical Mindset
2 1 (8.33%) Analytical Skills
2 1 (8.33%) New Media
2 1 (8.33%) Social Media
Processes & Methodologies
1 5 (41.67%) Agile Software Development
1 5 (41.67%) Analytics
2 4 (33.33%) Stakeholder Management
3 3 (25.00%) Conversion Rate Optimisation
3 3 (25.00%) Digital Analytics
3 3 (25.00%) Market Research
3 3 (25.00%) Quantitative Research
3 3 (25.00%) User Stories
4 2 (16.67%) Cybersecurity
4 2 (16.67%) Digital Forensics
4 2 (16.67%) E-Discovery
4 2 (16.67%) Electronic Discovery Reference Model
4 2 (16.67%) Problem-Solving
4 2 (16.67%) Workflow
4 2 (16.67%) Workflow Management
5 1 (8.33%) Business Analysis
5 1 (8.33%) Business Intelligence
5 1 (8.33%) Requirements Gathering
Programming Languages
1 4 (33.33%) SQL
2 3 (25.00%) Python
Qualifications
1 2 (16.67%) Security Cleared
Systems Management
1 2 (16.67%) FTK
Vendors
1 3 (25.00%) Adobe
1 3 (25.00%) Google
2 1 (8.33%) Facebook
2 1 (8.33%) Snapchat
2 1 (8.33%) Tableau
2 1 (8.33%) Twitter
2 1 (8.33%) YouTube