Digital Strategy Job Trends in the North of England

Digital Strategy
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Digital Strategy skills. It covers permanent job vacancies from the 6 months leading up to 5 January 2026, with comparisons to the same periods in the previous two years.

6 months to
5 Jan 2026
Same period 2025 Same period 2024
Rank 236 179 252
Rank change year-on-year -57 +73 +105
Permanent jobs citing Digital Strategy 27 109 23
As % of all permanent jobs in the North of England 0.26% 1.18% 0.29%
As % of the Processes & Methodologies category 0.31% 1.31% 0.33%
Number of salaries quoted 16 30 19
10th Percentile - £46,755 £37,150
25th Percentile £20,000 £56,809 £38,039
Median annual salary (50th Percentile) £35,500 £62,779 £47,500
Median % change year-on-year -43.45% +32.17% +3.26%
75th Percentile £38,500 £66,389 £52,193
90th Percentile £75,250 £66,500 £54,754
England median annual salary £43,085 £63,277 £61,000
% change year-on-year -31.91% +3.73% +8.05%

All Process & Methodology Skills
North of England

Digital Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North of England.

Permanent vacancies with a requirement for process or methodology skills 8,573 8,340 7,057
As % of all permanent jobs advertised in the North of England 81.25% 90.17% 89.69%
Number of salaries quoted 4,539 3,744 5,511
10th Percentile £27,750 £31,250 £29,500
25th Percentile £32,000 £40,000 £40,000
Median annual salary (50th Percentile) £50,000 £51,542 £52,500
Median % change year-on-year -2.99% -1.82% -1.87%
75th Percentile £66,367 £67,500 £67,500
90th Percentile £82,500 £81,250 £82,548
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Strategy
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Digital Strategy relative to all permanent IT jobs advertised in the North of England.

Digital Strategy job vacancy trend in the North of England

Digital Strategy
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Digital Strategy.

Salary distribution trend for jobs in the North of England citing Digital Strategy

Digital Strategy
Salary Histogram in the North of England

Salary distribution for jobs citing Digital Strategy in the North of England over the 6 months to 5 January 2026.

Salary histogram for Digital Strategy in the North of England

Digital Strategy
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the North of England region over the 6 months to 5 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West -33 25 £35,000 -44.25% 3
Yorkshire -28 2 £120,000 +96.06% 9
Digital Strategy
England

Digital Strategy
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (11.11%) SharePoint
2 1 (3.70%) CMS
2 1 (3.70%) WordPress
Applications
1 3 (11.11%) Microsoft Office
2 1 (3.70%) Navisworks
2 1 (3.70%) ProjectWise
Cloud Services
1 4 (14.81%) Azure
2 3 (11.11%) AWS
3 2 (7.41%) Dynamics 365
3 2 (7.41%) SaaS
4 1 (3.70%) Google Ads
4 1 (3.70%) Google Analytics
4 1 (3.70%) Microsoft 365
4 1 (3.70%) Sprout Social
General
1 10 (37.04%) Marketing
2 9 (33.33%) Finance
2 9 (33.33%) Social Skills
3 8 (29.63%) Inclusion and Diversity
4 6 (22.22%) Public Sector
5 3 (11.11%) Analytical Skills
5 3 (11.11%) Local Government
5 3 (11.11%) Police
6 2 (7.41%) Banking
7 1 (3.70%) Health Technology
7 1 (3.70%) Law
7 1 (3.70%) Legal
7 1 (3.70%) Retail
Job Titles
1 8 (29.63%) Lead
2 5 (18.52%) Team Leader
3 3 (11.11%) 2nd Line Support
3 3 (11.11%) Enterprise Architecture Director
3 3 (11.11%) Support Team Leader
4 2 (7.41%) CRM Specialist
4 2 (7.41%) Digital Director
4 2 (7.41%) Operations Manager
4 2 (7.41%) QA Leader
4 2 (7.41%) QA Team Leader
4 2 (7.41%) Salesforce Specialist
4 2 (7.41%) Web Manager
4 2 (7.41%) WebOps Manager
4 2 (7.41%) Website Manager
5 1 (3.70%) Chief Operating Officer
5 1 (3.70%) E-Commerce Director
5 1 (3.70%) Head of Digital
5 1 (3.70%) Head of IT
5 1 (3.70%) Operations Director
5 1 (3.70%) SEO Manager
Libraries, Frameworks & Software Standards
1 3 (11.11%) Software Packaging
2 1 (3.70%) CSS
2 1 (3.70%) HTML
Miscellaneous
1 5 (18.52%) Blog
2 4 (14.81%) Social Media
3 3 (11.11%) NHS
4 1 (3.70%) FMCG
4 1 (3.70%) Hybrid Cloud
4 1 (3.70%) Management Information System
Operating Systems
1 1 (3.70%) Windows
1 1 (3.70%) Windows Server
Processes & Methodologies
1 9 (33.33%) AI
1 9 (33.33%) Decision-Making
2 8 (29.63%) Strategic Planning
3 7 (25.93%) Data Management
3 7 (25.93%) Stakeholder Engagement
4 6 (22.22%) ITIL
5 5 (18.52%) Agile
5 5 (18.52%) Business Strategy
5 5 (18.52%) Customer Experience
5 5 (18.52%) Data Strategy
5 5 (18.52%) Data Visualisation
5 5 (18.52%) GTM Strategy
5 5 (18.52%) Migration
5 5 (18.52%) User Experience
5 5 (18.52%) Visualisation
6 4 (14.81%) Content Strategy
6 4 (14.81%) Continuous Improvement
6 4 (14.81%) Creative Thinking
6 4 (14.81%) CRM
6 4 (14.81%) People Management
Qualifications
1 13 (48.15%) Degree
2 3 (11.11%) AWS Certification
2 3 (11.11%) Azure Certification
2 3 (11.11%) Master's Degree
2 3 (11.11%) MBA
2 3 (11.11%) TOGAF Certification
Quality Assurance & Compliance
1 2 (7.41%) QA
2 1 (3.70%) ISO 19650
Vendors
1 8 (29.63%) Microsoft
2 2 (7.41%) HubSpot
2 2 (7.41%) Salesforce
2 2 (7.41%) Zoho
3 1 (3.70%) Ahrefs
3 1 (3.70%) Autodesk
3 1 (3.70%) Google
3 1 (3.70%) Hootsuite
3 1 (3.70%) Screaming Frog