Hybrid/Remote Data-Driven Marketing Job Trends

Data-Driven Marketing
UK > Work from Home

The table below provides summary statistics and salary benchmarking for remote or hybrid work requiring Data-Driven Marketing skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 371 436 482
Rank change year-on-year +65 +46 +227
Permanent jobs citing Data-Driven Marketing 3 4 4
As % of all permanent jobs with remote/hybrid work options 0.020% 0.024% 0.018%
As % of the Processes & Methodologies category 0.023% 0.026% 0.020%
Number of salaries quoted 1 1 4
10th Percentile - - -
25th Percentile - £120,000 £42,430
Median annual salary (50th Percentile) £45,000 £130,000 £43,715
Median % change year-on-year -65.38% +197.38% -20.52%
75th Percentile - £140,000 £65,625
90th Percentile - - £98,250
UK median annual salary £45,000 £75,000 £42,430
% change year-on-year -40.00% +76.76% -0.16%

All Process & Methodology Skills
Work from Home

Data-Driven Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 13,144 15,339 20,307
As % of all permanent jobs with a WFH option 87.43% 93.72% 93.52%
Number of salaries quoted 8,355 9,020 16,451
10th Percentile £30,000 £36,250 £36,250
25th Percentile £41,500 £47,000 £45,000
Median annual salary (50th Percentile) £60,000 £62,500 £60,000
Median % change year-on-year -4.00% +4.17% -4.00%
75th Percentile £80,000 £82,100 £78,750
90th Percentile £100,000 £100,000 £97,500
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Data-Driven Marketing
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of permanent IT job postings citing Data-Driven Marketing and offering remote or hybrid work options relative to all permanent IT jobs advertised.

Data-Driven Marketing job vacancy trend for remote/hybrid jobs

Data-Driven Marketing
Salary Trend for Remote/Hybrid Jobs

Salary distribution trend for jobs with remote/hybrid work options citing Data-Driven Marketing.

Salary distribution trend for jobs with remote/hybrid work options citing Data-Driven Marketing

Data-Driven Marketing
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (66.67%) WordPress
Cloud Services
1 3 (100.00%) SaaS
2 2 (66.67%) Google Analytics
General
1 3 (100.00%) Marketing
2 2 (66.67%) Analytical Skills
2 2 (66.67%) Brand Awareness
2 2 (66.67%) Organisational Skills
2 2 (66.67%) Social Skills
Job Titles
1 2 (66.67%) Campaign Manager
1 2 (66.67%) Campaign Marketing Manager
1 2 (66.67%) Marketing Manager
2 1 (33.33%) Campaign Specialist
2 1 (33.33%) Marketing Specialist
Processes & Methodologies
1 2 (66.67%) AI
1 2 (66.67%) Analytics
1 2 (66.67%) B2B
1 2 (66.67%) Budget Management
1 2 (66.67%) Budgeting and Forecasting
1 2 (66.67%) Collaborative Working
1 2 (66.67%) Copywriting
1 2 (66.67%) Customer Acquisition
1 2 (66.67%) Customer Experience
1 2 (66.67%) Customer Journey Map
1 2 (66.67%) Demand Generation
1 2 (66.67%) Integrated Marketing
1 2 (66.67%) Journey Map
1 2 (66.67%) Marketing Automation
1 2 (66.67%) Multichannel Marketing
1 2 (66.67%) Performance Metrics
1 2 (66.67%) Project Management
Vendors
1 2 (66.67%) Google
1 2 (66.67%) Pardot
1 2 (66.67%) Salesforce