Hybrid/Remote Google Analytics Job Trends

Google Analytics (GA)
UK > Work from Home

The table below provides summary statistics and salary benchmarking for remote or hybrid work requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 18 July 2026, with comparisons to the same periods in the previous two years.

6 months to
18 Jul 2026
Same period 2025 Same period 2024
Rank 344 279 408
Rank change year-on-year -65 +129 +7
Permanent jobs citing Google Analytics 96 167 146
As % of all permanent jobs with remote/hybrid work options 0.45% 1.02% 0.48%
As % of the Cloud Services category 1.14% 2.74% 1.15%
Number of salaries quoted 65 91 133
10th Percentile £30,750 £31,250 £26,250
25th Percentile £33,750 £33,125 £31,000
Median annual salary (50th Percentile) £45,000 £42,500 £43,123
Median % change year-on-year +5.88% -1.44% -13.75%
75th Percentile £57,250 £54,375 £56,250
90th Percentile £58,750 £73,750 £68,250
UK median annual salary £39,000 £43,500 £42,500
% change year-on-year -10.34% +2.35% -

All Cloud Computing Skills
Work from Home

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies with remote or hybrid options requiring cloud computing skills.

Permanent vacancies with a requirement for cloud computing skills 8,386 6,086 12,740
As % of all permanent jobs with a WFH option 39.02% 37.04% 41.60%
Number of salaries quoted 5,964 4,492 10,449
10th Percentile £35,000 £31,510 £36,250
25th Percentile £45,000 £44,000 £45,625
Median annual salary (50th Percentile) £62,500 £60,000 £60,000
Median % change year-on-year +4.17% - -7.69%
75th Percentile £85,000 £82,500 £82,500
90th Percentile £100,000 £110,000 £103,750
UK median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -8.00%

Google Analytics
Job Vacancy Trend for Remote/Hybrid Jobs

Historical trend showing the proportion of permanent IT job postings citing Google Analytics and offering remote or hybrid work options relative to all permanent IT jobs advertised.

Google Analytics job vacancy trend for remote/hybrid jobs

Google Analytics
Salary Trend for Remote/Hybrid Jobs

Salary distribution trend for jobs with remote/hybrid work options citing Google Analytics.

Salary distribution trend for jobs with remote/hybrid work options citing Google Analytics

Google Analytics
Salary Histogram for Remote/Hybrid Jobs

Salary distribution for jobs with remote/hybrid work options citing Google Analytics over the 6 months to 18 July 2026.

Google Analytics salary histogram for jobs with remote/hybrid work options

Google Analytics
Co-Occurring Skills & Capabilities in Remote/Hybrid Jobs by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 13 (13.54%) WordPress
2 9 (9.38%) CMS
3 5 (5.21%) Drupal
4 1 (1.04%) Apache
4 1 (1.04%) Confluence
4 1 (1.04%) SharePoint
Applications
1 5 (5.21%) Adobe Creative Suite
1 5 (5.21%) Adobe XD
1 5 (5.21%) Microsoft Office
1 5 (5.21%) Microsoft PowerPoint
2 2 (2.08%) InDesign
2 2 (2.08%) Microsoft Excel
3 1 (1.04%) Adobe Illustrator
3 1 (1.04%) Photoshop
3 1 (1.04%) Trello
Business Applications
1 1 (1.04%) Dynamics GP
1 1 (1.04%) Shopify
Cloud Services
1 30 (31.25%) Power Platform
2 18 (18.75%) GCP
3 12 (12.50%) Google Ads
3 12 (12.50%) Google Tag Manager
4 5 (5.21%) Bloomreach
4 5 (5.21%) Canva
4 5 (5.21%) Contentsquare
4 5 (5.21%) Figma
5 4 (4.17%) SaaS
6 3 (3.13%) Adobe Analytics
7 2 (2.08%) Azure
7 2 (2.08%) Meta Ads
8 1 (1.04%) Asana
8 1 (1.04%) AWS
8 1 (1.04%) Dynamics 365
Communications & Networking
1 8 (8.33%) SMS
Database & Business Intelligence
1 30 (31.25%) Power BI
2 22 (22.92%) Metadata
3 19 (19.79%) Looker
4 17 (17.71%) BigQuery
5 3 (3.13%) Tableau
6 1 (1.04%) Azure SQL Database
Development Applications
1 5 (5.21%) Axure RP
1 5 (5.21%) Balsamiq
2 4 (4.17%) JIRA
3 1 (1.04%) Bitbucket
3 1 (1.04%) Git
3 1 (1.04%) Selenium
General
1 52 (54.17%) Marketing
2 49 (51.04%) Analytical Skills
3 31 (32.29%) Social Skills
4 27 (28.13%) Public Sector
5 19 (19.79%) Inclusion and Diversity
6 15 (15.63%) Law
6 15 (15.63%) Organisational Skills
7 9 (9.38%) Automotive
7 9 (9.38%) Retail
8 8 (8.33%) Brand Awareness
9 6 (6.25%) Advertising
9 6 (6.25%) Presentation Skills
10 4 (4.17%) Publishing
11 1 (1.04%) Finance
11 1 (1.04%) Pharmaceutical
Job Titles
1 31 (32.29%) Analyst
2 21 (21.88%) Performance Analyst
3 13 (13.54%) SEO Specialist
4 10 (10.42%) Senior
5 7 (7.29%) Coordinator
6 6 (6.25%) Designer
6 6 (6.25%) SEO Executive
6 6 (6.25%) Web Analyst
7 5 (5.21%) CRM Coordinator
7 5 (5.21%) Marketing Analyst
7 5 (5.21%) Marketing Analytics Analyst
7 5 (5.21%) Marketing Executive
7 5 (5.21%) Testing Analyst
7 5 (5.21%) UX Designer
7 5 (5.21%) Web Analytics Analyst
7 5 (5.21%) Web Marketing Analyst
8 4 (4.17%) Insight Analyst
8 4 (4.17%) Marketing Manager
8 4 (4.17%) Senior Analyst
9 3 (3.13%) Senior Performance Analyst
Libraries, Frameworks & Software Standards
1 19 (19.79%) HTML
2 17 (17.71%) CSS
3 2 (2.08%) XML
4 1 (1.04%) DOM
4 1 (1.04%) JSON
Miscellaneous
1 17 (17.71%) Algorithms
2 10 (10.42%) Analytical Mindset
3 6 (6.25%) Social Media
4 5 (5.21%) Blog
4 5 (5.21%) Data Structures
4 5 (5.21%) Podcast
4 5 (5.21%) Product Ownership
4 5 (5.21%) Web Conferencing
5 4 (4.17%) Video Editing
6 3 (3.13%) Educational Technology
7 2 (2.08%) Learning Management System
7 2 (2.08%) NHS
7 2 (2.08%) Self-Motivation
8 1 (1.04%) Graphic Design
8 1 (1.04%) Legacy Systems
8 1 (1.04%) Management Information System
8 1 (1.04%) Marketing Technology
Processes & Methodologies
1 96 (100.00%) Analytics
2 38 (39.58%) SEO
3 30 (31.25%) Business Intelligence
4 29 (30.21%) Actionable Insight
4 29 (30.21%) AI
4 29 (30.21%) Digital Marketing
5 24 (25.00%) Collaborative Working
5 24 (25.00%) Performance Measurement
6 21 (21.88%) Link Building
7 20 (20.83%) Agile
8 19 (19.79%) Coaching
8 19 (19.79%) Mentoring
9 18 (18.75%) B2B
9 18 (18.75%) User Experience
10 16 (16.67%) Performance Metrics
10 16 (16.67%) Stakeholder Management
11 15 (15.63%) Community of Practice
11 15 (15.63%) Continuous Improvement
11 15 (15.63%) Copywriting
11 15 (15.63%) Decision-Making
Programming Languages
1 29 (30.21%) SQL
2 6 (6.25%) JavaScript
3 1 (1.04%) Python
Qualifications
1 27 (28.13%) Degree
2 17 (17.71%) SC Cleared
2 17 (17.71%) Security Cleared
3 1 (1.04%) DBS Check
Quality Assurance & Compliance
1 15 (15.63%) Accessibility
2 14 (14.58%) GDPR
3 8 (8.33%) WCAG
4 7 (7.29%) Actionable Recommendations
5 5 (5.21%) QA
6 3 (3.13%) PERC
7 1 (1.04%) Data Quality
Vendors
1 96 (100.00%) Google
2 23 (23.96%) Microsoft
3 14 (14.58%) Adobe
4 10 (10.42%) Salesforce
5 8 (8.33%) Pardot
6 5 (5.21%) Ahrefs
6 5 (5.21%) dotdigital
6 5 (5.21%) Hotjar
6 5 (5.21%) Screaming Frog
7 4 (4.17%) HubSpot
7 4 (4.17%) Marketo
8 3 (3.13%) Salesforce Marketing Cloud
9 2 (2.08%) Freshdesk
10 1 (1.04%) Facebook
10 1 (1.04%) Instagram