Period
to

The table below provides summary statistics for permanent job vacancies with an option to work from home (WFH) and a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 11 August 2022 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > Work from Home
6 months to
11 Aug 2022
Same period 2021 Same period 2020
Rank 423 398 282
Rank change year-on-year -25 -116 +36
Permanent jobs citing Google Analytics 578 255 24
As % of all permanent jobs with a WFH option 0.76% 0.63% 0.27%
As % of the Cloud Services category 1.56% 1.29% 0.62%
Number of salaries quoted 267 187 23
10th Percentile £31,250 £32,500 £27,500
25th Percentile £36,250 £35,000 £28,750
Median annual salary (50th Percentile) £50,000 £41,500 £34,000
Median % change year-on-year +20.48% +22.06% -38.18%
75th Percentile £55,000 £52,500 £51,375
90th Percentile £68,500 £66,250 £61,750
UK median annual salary £50,000 £45,000 £47,500
% change year-on-year +11.11% -5.26% +5.56%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a WFH option and a requirement for cloud computing skills.

All Cloud Skills
Work from Home
Permanent vacancies with a requirement for cloud computing skills 37,019 19,700 3,846
As % of all permanent jobs with a WFH option 48.81% 48.35% 43.55%
Number of salaries quoted 20,767 15,271 3,372
10th Percentile £36,429 £35,500 £35,000
25th Percentile £46,250 £42,500 £42,500
Median annual salary (50th Percentile) £62,500 £60,000 £55,000
Median % change year-on-year +4.17% +9.09% -8.33%
75th Percentile £83,000 £77,500 £75,000
90th Percentile £97,290 £92,500 £87,500
UK median annual salary £61,500 £60,000 £57,500
% change year-on-year +2.50% +4.35% +4.55%

Google Analytics
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Google Analytics as a proportion of all IT jobs advertised.

Google Analytics trend for jobs with a WFH option

Google Analytics
Salary Trend for Jobs with a WFH Option

3-month moving average salary quoted in job vacancies with a work from home option citing Google Analytics.

Google Analytics salary trend for jobs with a WFH option

Google Analytics
Salary Histogram for Jobs with a WFH Option

Salary distribution for jobs with a work from home option citing Google Analytics over the 6 months to 11 August 2022.

Google Analytics salary histogram for jobs with a WFH option

For the 6 months to 11 August 2022, Google Analytics job roles required the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent jobs with a WFH option and a requirement for Google Analytics.

1 574 (99.31%) Analytics
2 569 (98.44%) Google
3 336 (58.13%) Marketing
4 283 (48.96%) SQL
5 232 (40.14%) Agile
6 211 (36.51%) Business Intelligence
7 203 (35.12%) Analytical Skills
8 197 (34.08%) Social Skills
9 186 (32.18%) Tableau
10 179 (30.97%) Python
11 172 (29.76%) Visualisation
12 160 (27.68%) Power BI
12 160 (27.68%) Power Platform
13 159 (27.51%) User Experience
14 142 (24.57%) Data Analysis
15 136 (23.53%) Adobe
15 136 (23.53%) Data Visualisation
16 134 (23.18%) A/B Testing
17 128 (22.15%) Problem-Solving
18 127 (21.97%) R
19 119 (20.59%) Digital Marketing
20 115 (19.90%) CSS
21 114 (19.72%) HTML
22 108 (18.69%) JavaScript
22 108 (18.69%) Web Analytics
23 107 (18.51%) E-Commerce
24 97 (16.78%) GCP
25 94 (16.26%) Decision-Making
26 84 (14.53%) Finance
27 79 (13.67%) Degree

Google Analytics
Co-occurring IT Skills with a WFH Option by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (6.92%) CMS
2 19 (3.29%) Adobe Experience Manager
3 17 (2.94%) Drupal
4 11 (1.90%) Jupyter
5 9 (1.56%) Confluence
5 9 (1.56%) SharePoint
5 9 (1.56%) WordPress
6 6 (1.04%) Apache Spark
6 6 (1.04%) SAS
7 5 (0.87%) Umbraco
8 4 (0.69%) Apache
9 2 (0.35%) Apache Airflow
9 2 (0.35%) Joomla!
10 1 (0.17%) EPiServer
10 1 (0.17%) IIS
10 1 (0.17%) Sitecore CMS
Applications
1 37 (6.40%) Microsoft Excel
2 35 (6.06%) Adobe Creative Suite
3 25 (4.33%) Sketch
4 12 (2.08%) InVision
5 10 (1.73%) Photoshop
6 9 (1.56%) Microsoft Office
7 8 (1.38%) Spreadsheet
8 6 (1.04%) Microsoft PowerPoint
9 5 (0.87%) Adobe Illustrator
9 5 (0.87%) Adobe Premiere
10 3 (0.52%) Zeplin
11 1 (0.17%) Adobe XD
11 1 (0.17%) OmniGraffle
Business Applications
1 12 (2.08%) Shopify
2 6 (1.04%) Magento
3 5 (0.87%) Dynamics CRM
4 1 (0.17%) SessionCam
4 1 (0.17%) Sprinklr
Cloud Services
1 160 (27.68%) Power Platform
2 97 (16.78%) GCP
3 73 (12.63%) Google Tag Manager
4 68 (11.76%) Google Data Studio
5 66 (11.42%) Adobe Analytics
6 57 (9.86%) Azure
7 36 (6.23%) Figma
8 33 (5.71%) SaaS
9 27 (4.67%) Google Sheets
10 26 (4.50%) Google Ads
11 23 (3.98%) AWS
12 16 (2.77%) dbt
13 15 (2.60%) PaaS
14 14 (2.42%) Contentsquare
15 13 (2.25%) Slack
16 12 (2.08%) Google Workspace
16 12 (2.08%) Snowflake
17 9 (1.56%) GitHub
18 8 (1.38%) Miro
19 7 (1.21%) Microsoft Advertising
Communications & Networking
1 20 (3.46%) Skype
2 13 (2.25%) X.25
3 12 (2.08%) Broadband
4 9 (1.56%) HTTP
5 2 (0.35%) Internet
6 1 (0.17%) Intranet
Database & Business Intelligence
1 186 (32.18%) Tableau
2 160 (27.68%) Power BI
3 75 (12.98%) BigQuery
4 62 (10.73%) Data Warehouse
5 35 (6.06%) Mixpanel
6 28 (4.84%) Looker
7 20 (3.46%) Relational Database
8 18 (3.11%) Enterprise Data Warehouse
9 16 (2.77%) MySQL
10 14 (2.42%) Data Lake
11 11 (1.90%) SQL Server
12 9 (1.56%) Amazon Redshift
13 8 (1.38%) Big Data
13 8 (1.38%) Data Mining
13 8 (1.38%) Power Query
14 6 (1.04%) Azure SQL Database
14 6 (1.04%) BusinessObjects
14 6 (1.04%) SAS EBI
15 4 (0.69%) SQL Server Integration Services
16 2 (0.35%) QlikView
Development Applications
1 43 (7.44%) JIRA
2 32 (5.54%) Git (software)
3 8 (1.38%) Visual Studio
4 5 (0.87%) webpack
5 4 (0.69%) Axure RP
5 4 (0.69%) Storybook
6 3 (0.52%) Visual Studio Code
6 3 (0.52%) Visual Website Optimizer
7 1 (0.17%) Browser DevTools
7 1 (0.17%) gulp
7 1 (0.17%) Jenkins
7 1 (0.17%) Team Foundation Server
General
1 336 (58.13%) Marketing
2 203 (35.12%) Analytical Skills
3 197 (34.08%) Social Skills
4 84 (14.53%) Finance
5 71 (12.28%) Retail
6 46 (7.96%) Advertising
7 45 (7.79%) Publishing
8 31 (5.36%) Inclusion and Diversity
9 30 (5.19%) Automotive
9 30 (5.19%) Presentation Skills
10 21 (3.63%) Games
11 20 (3.46%) Retail Finance
12 19 (3.29%) Legal
13 17 (2.94%) Esports
13 17 (2.94%) Law
14 14 (2.42%) Brand Awareness
15 12 (2.08%) Organisational Skills
16 9 (1.56%) Pharmaceutical
17 8 (1.38%) Financial Institution
18 7 (1.21%) Public Sector
Job Titles
1 286 (49.48%) Analyst
2 123 (21.28%) Data Analyst
3 104 (17.99%) Senior Analyst
4 72 (12.46%) Marketing Analyst
5 62 (10.73%) Senior Marketing Analyst
6 52 (9.00%) Product Manager
7 47 (8.13%) Developer
8 45 (7.79%) Product Analyst
9 43 (7.44%) Digital Analyst
10 32 (5.54%) Designer
11 26 (4.50%) Data Engineer
11 26 (4.50%) Front End Developer (Client-Side Developer)
12 23 (3.98%) Senior Data Analyst
12 23 (3.98%) Senior Designer
13 22 (3.81%) UX Designer
14 20 (3.46%) Senior UX Designer
15 18 (3.11%) Product Owner
16 17 (2.94%) Tableau Analyst
17 16 (2.77%) Consultant
18 15 (2.60%) Senior Consultant
Libraries, Frameworks & Software Standards
1 115 (19.90%) CSS
2 114 (19.72%) HTML
3 27 (4.67%) React
4 18 (3.11%) .NET
5 11 (1.90%) AngularJS
5 11 (1.90%) Node.js
6 10 (1.73%) Google Maps API
6 10 (1.73%) HTML5
7 9 (1.56%) Matplotlib
7 9 (1.56%) NumPy
7 9 (1.56%) Pandas
7 9 (1.56%) Sass
7 9 (1.56%) scikit-learn
8 8 (1.38%) CSS3
8 8 (1.38%) REST
9 7 (1.21%) jQuery
9 7 (1.21%) Kafka
10 6 (1.04%) JSON
10 6 (1.04%) Twitter Bootstrap
10 6 (1.04%) XML
Miscellaneous
1 159 (27.51%) User Experience
2 41 (7.09%) Social Media
3 20 (3.46%) Self-Motivation
4 18 (3.11%) Mobile App
4 18 (3.11%) Sports Betting
5 17 (2.94%) Online Games
6 16 (2.77%) BBC
7 14 (2.42%) Educational Technology
8 13 (2.25%) Blog
9 11 (1.90%) Analytical Mindset
9 11 (1.90%) Graphic Design
10 9 (1.56%) Legacy Systems
11 8 (1.38%) Management Information System
12 5 (0.87%) Digital Media
12 5 (0.87%) Podcast
12 5 (0.87%) PropTech
13 4 (0.69%) NHS
14 3 (0.52%) Data Protection Act
14 3 (0.52%) Kindle
14 3 (0.52%) Taxonomies
Operating Systems
1 22 (3.81%) Windows
2 4 (0.69%) Apple iOS
3 3 (0.52%) Android
3 3 (0.52%) Debian
3 3 (0.52%) Linux
3 3 (0.52%) Unix
Processes & Methodologies
1 574 (99.31%) Analytics
2 232 (40.14%) Agile
3 211 (36.51%) Business Intelligence
4 172 (29.76%) Visualisation
5 142 (24.57%) Data Analysis
6 136 (23.53%) Data Visualisation
7 134 (23.18%) A/B Testing
8 128 (22.15%) Problem-Solving
9 119 (20.59%) Digital Marketing
10 108 (18.69%) Web Analytics
11 107 (18.51%) E-Commerce
12 94 (16.26%) Decision-Making
13 78 (13.49%) Product Roadmap
13 78 (13.49%) SEO
14 75 (12.98%) Actionable Insight
15 72 (12.46%) Product Strategy
16 66 (11.42%) Data Science
16 66 (11.42%) Product Management
17 61 (10.55%) Stakeholder Management
18 59 (10.21%) Digital Analytics
Programming Languages
1 283 (48.96%) SQL
2 179 (30.97%) Python
3 127 (21.97%) R
4 108 (18.69%) JavaScript
5 23 (3.98%) PHP
6 15 (2.60%) C
7 14 (2.42%) TypeScript
8 10 (1.73%) Java
8 10 (1.73%) Ruby
9 8 (1.38%) C#
10 5 (0.87%) ES6
11 3 (0.52%) Bash
11 3 (0.52%) C++
11 3 (0.52%) Data Analysis Expressions (DAX)
11 3 (0.52%) Go
11 3 (0.52%) Perl
12 2 (0.35%) T-SQL
13 1 (0.17%) JSX
13 1 (0.17%) MATLAB
13 1 (0.17%) XPath
Qualifications
1 79 (13.67%) Degree
2 3 (0.52%) Numerate Degree
3 2 (0.35%) Analytics IQ
4 1 (0.17%) Master's Degree
Quality Assurance & Compliance
1 62 (10.73%) QA
2 29 (5.02%) Actionable Recommendations
3 16 (2.77%) Accessibility
4 13 (2.25%) Data Quality
5 8 (1.38%) GDPR
6 2 (0.35%) PMO
7 1 (0.17%) WCAG
System Software
1 5 (0.87%) Docker
Systems Management
1 4 (0.69%) Terraform
2 3 (0.52%) Docker Swarm
3 2 (0.35%) Kubernetes
Vendors
1 569 (98.44%) Google
2 136 (23.53%) Adobe
3 34 (5.88%) Microsoft
4 30 (5.19%) Facebook
5 27 (4.67%) Salesforce.com
6 23 (3.98%) Amplitude
7 21 (3.63%) Hotjar
8 20 (3.46%) Optimizely
8 20 (3.46%) Tealium
8 20 (3.46%) WorldPay
9 18 (3.11%) Alteryx
9 18 (3.11%) Salesforce Marketing Cloud
10 11 (1.90%) HubSpot
11 9 (1.56%) Apple
12 8 (1.38%) FNZ
12 8 (1.38%) Instagram
13 7 (1.21%) Databricks
14 6 (1.04%) TikTok
15 5 (0.87%) Twitter
15 5 (0.87%) YouTube