Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover)
- Location
- Greater London, England, United Kingdom
ensuring every asset can be traced back to an account outcome. Martech & Reporting Act as the internal owner for ABM and their integration with CRM and marketing automation, ensuring, in collaboration with Marketing operations, clean data flow, accurate targeting lists and reliable reporting. Define and report on ABM‐specific metrics … otherwise) can pick up and run with, scaling your impact through others as well as your own campaigns. Comfort defining KPIs, working in CRM and reporting tools, and using data to justify creative, targeting and budget decisions at the account level. Ability to push for stronger creative and campaign concepts ...