A/B Testing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for A/B Testing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited A/B Testing over the 6 months to 4 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
4 May 2024
Same period 2023 Same period 2022
Rank 748 785 544
Rank change year-on-year +37 -241 +46
Permanent jobs citing A/B Testing 163 216 926
As % of all permanent jobs advertised in the UK 0.17% 0.21% 0.59%
As % of the Processes & Methodologies category 0.19% 0.22% 0.62%
Number of salaries quoted 133 115 179
10th Percentile £31,250 £36,250 £40,000
25th Percentile £36,250 £45,000 £50,000
Median annual salary (50th Percentile) £50,000 £60,000 £65,000
Median % change year-on-year -16.67% -7.69% +23.81%
75th Percentile £63,750 £76,250 £82,500
90th Percentile £88,500 £82,500 £92,500
UK excluding London median annual salary £37,500 £50,000 £52,500
% change year-on-year -25.00% -4.76% +23.53%

All Process and Methodology Skills
UK

A/B Testing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,620 99,018 149,592
As % of all permanent jobs advertised in the UK 85.90% 95.62% 95.60%
Number of salaries quoted 59,724 58,165 83,321
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,500 £60,000
Median % change year-on-year -10.57% +2.50% +9.09%
75th Percentile £72,500 £81,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

A/B Testing
Job Vacancy Trend

Job postings citing A/B Testing as a proportion of all IT jobs advertised.

Job vacancy trend for A/B Testing in the UK

A/B Testing
Salary Trend

3-month moving average salary quoted in jobs citing A/B Testing.

Salary trend for A/B Testing in the UK

A/B Testing
Salary Histogram

Salary distribution for jobs citing A/B Testing over the 6 months to 4 May 2024.

Salary histogram for A/B Testing in the UK

A/B Testing
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing A/B Testing within the UK over the 6 months to 4 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +58 162 £50,000 -16.67% 107
UK excluding London +43 113 £37,500 -25.00% 51
Work from Home +54 71 £37,500 -31.82% 50
London +32 46 £70,000 +7.69% 59
South East +36 42 £37,500 -16.67% 8
North of England +45 36 £45,000 -25.00% 28
North West +22 23 £53,750 -17.31% 22
South West -4 21 £32,500 -35.00% 3
Yorkshire +89 13 £26,500 -11.67% 4
Midlands +26 13 £50,000 +40.85% 8
West Midlands +24 12 £50,000 +40.85% 3
East Midlands - 1 £52,500 - 5
Scotland - 1 £45,000 - 1

A/B Testing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (8.59%) CMS
2 5 (3.07%) WordPress
3 1 (0.61%) SAS
Applications
1 9 (5.52%) Microsoft Excel
2 3 (1.84%) Microsoft Office
3 2 (1.23%) Microsoft PowerPoint
3 2 (1.23%) Trello
Business Applications
1 18 (11.04%) Shopify
2 16 (9.82%) Magento
Cloud Services
1 38 (23.31%) Google Analytics
2 24 (14.72%) Power Platform
3 13 (7.98%) Adobe Analytics
4 8 (4.91%) Google Ads
5 6 (3.68%) SaaS
6 5 (3.07%) Google Data Studio
7 4 (2.45%) Contentsquare
7 4 (2.45%) GCP
8 3 (1.84%) Google Tag Manager
9 2 (1.23%) Adobe Creative Cloud
9 2 (1.23%) Figma
9 2 (1.23%) Microsoft Advertising
10 1 (0.61%) AWS
10 1 (0.61%) Google Sheets
10 1 (0.61%) Pendo
Communications & Networking
1 2 (1.23%) HTTP
Database & Business Intelligence
1 24 (14.72%) Power BI
2 12 (7.36%) Looker
3 10 (6.13%) Tableau
4 5 (3.07%) QlikView
5 4 (2.45%) BigQuery
5 4 (2.45%) Power Query
6 2 (1.23%) Big Data
7 1 (0.61%) Data Warehouse
7 1 (0.61%) MariaDB
7 1 (0.61%) MySQL
7 1 (0.61%) Redis
7 1 (0.61%) Relational Database
Development Applications
1 5 (3.07%) JIRA
2 4 (2.45%) Git
3 2 (1.23%) Visual Website Optimizer
4 1 (0.61%) Cypress.io
4 1 (0.61%) Jasmine
4 1 (0.61%) Storybook
General
1 96 (58.90%) Marketing
2 60 (36.81%) Analytical Skills
3 37 (22.70%) Social Skills
4 33 (20.25%) Retail
5 28 (17.18%) Finance
6 16 (9.82%) Brand Awareness
6 16 (9.82%) Telecoms
7 8 (4.91%) Publishing
8 7 (4.29%) Presentation Skills
9 6 (3.68%) Advertising
9 6 (3.68%) Inclusion and Diversity
10 5 (3.07%) Public Sector
11 4 (2.45%) Banking
11 4 (2.45%) Games
11 4 (2.45%) Organisational Skills
12 3 (1.84%) Billing
13 1 (0.61%) Automotive
13 1 (0.61%) Electronics
13 1 (0.61%) Legal
13 1 (0.61%) Manufacturing
Job Titles
1 38 (23.31%) Senior
2 22 (13.50%) Analyst
3 20 (12.27%) Developer
4 19 (11.66%) Administrator
5 16 (9.82%) E-Commerce Manager
6 15 (9.20%) E-Commerce Administrator
6 15 (9.20%) Web Administrator
7 14 (8.59%) Customer Experience Manager
7 14 (8.59%) Digital Analyst
8 13 (7.98%) Consultant
9 10 (6.13%) Product Manager
9 10 (6.13%) Senior Consultant
9 10 (6.13%) Senior Developer
10 9 (5.52%) Front-End Developer (Client-Side Developer)
11 7 (4.29%) Data Scientist
12 6 (3.68%) Senior Front-End Developer
13 5 (3.07%) Paid Search Executive
13 5 (3.07%) Senior Analyst
13 5 (3.07%) Senior Data Scientist
14 4 (2.45%) Digital Insight Analyst
Libraries, Frameworks & Software Standards
1 41 (25.15%) CSS
1 41 (25.15%) HTML
2 12 (7.36%) React
3 9 (5.52%) Node.js
4 4 (2.45%) Pandas
5 3 (1.84%) jQuery
5 3 (1.84%) Sass
6 2 (1.23%) DOM
6 2 (1.23%) Next.js
6 2 (1.23%) Tailwind CSS
6 2 (1.23%) XGBoost
7 1 (0.61%) AngularJS
7 1 (0.61%) CSS3
7 1 (0.61%) GraphQL
7 1 (0.61%) Jest
7 1 (0.61%) Laravel
7 1 (0.61%) OOCSS
7 1 (0.61%) Redux
7 1 (0.61%) RxJS
7 1 (0.61%) Vue
Miscellaneous
1 23 (14.11%) Product Ownership
2 15 (9.20%) Blog
3 9 (5.52%) Onboarding
3 9 (5.52%) Self-Motivation
4 8 (4.91%) Analytical Mindset
5 7 (4.29%) Social Media
6 4 (2.45%) Algorithms
6 4 (2.45%) FMCG
6 4 (2.45%) Marketing Technology
6 4 (2.45%) Media Streaming
7 2 (1.23%) Digital Media
7 2 (1.23%) Mobile App
7 2 (1.23%) Mobile Games
7 2 (1.23%) Multi-touch
7 2 (1.23%) New Media
8 1 (0.61%) Greenfield Project
8 1 (0.61%) Legacy Code
8 1 (0.61%) Video Editing
8 1 (0.61%) Video on Demand
8 1 (0.61%) Virtual Reality
Operating Systems
1 2 (1.23%) Windows
Processes & Methodologies
1 85 (52.15%) Analytics
2 59 (36.20%) User Experience
3 47 (28.83%) E-Commerce
4 46 (28.22%) Agile
5 42 (25.77%) Conversion Rate Optimisation
5 42 (25.77%) SEO
6 35 (21.47%) B2B
6 35 (21.47%) Digital Marketing
7 32 (19.63%) Customer Experience
8 28 (17.18%) Marketing Strategy
8 28 (17.18%) Problem-Solving
9 27 (16.56%) CRM
10 25 (15.34%) Market Research
10 25 (15.34%) Roadmaps
11 24 (14.72%) Digital Analytics
12 19 (11.66%) Actionable Insight
12 19 (11.66%) Continuous Improvement
12 19 (11.66%) Objectives and Key Results
12 19 (11.66%) Project Management
13 18 (11.04%) Email Marketing
Programming Languages
1 21 (12.88%) JavaScript
2 19 (11.66%) Python
3 15 (9.20%) SQL
4 14 (8.59%) C
5 11 (6.75%) TypeScript
6 6 (3.68%) PHP
6 6 (3.68%) R
7 1 (0.61%) Java
Qualifications
1 27 (16.56%) Degree
2 3 (1.84%) PhD
3 2 (1.23%) ISEB
3 2 (1.23%) ISTQB Foundation Certification
3 2 (1.23%) Master's Degree
4 1 (0.61%) Computer Science Degree
4 1 (0.61%) Numerate Degree
Quality Assurance & Compliance
1 13 (7.98%) QA
2 6 (3.68%) Actionable Recommendations
3 3 (1.84%) Accessibility
4 2 (1.23%) GDPR
4 2 (1.23%) ISO 14001
4 2 (1.23%) ISO 9001
4 2 (1.23%) ISO/IEC 27001
4 2 (1.23%) WCAG
System Software
1 1 (0.61%) Docker
Vendors
1 41 (25.15%) Google
2 16 (9.82%) Adobe
3 7 (4.29%) Microsoft
4 5 (3.07%) Glassbox
4 5 (3.07%) Intel
4 5 (3.07%) Salesforce
5 4 (2.45%) HubSpot
5 4 (2.45%) Marketo
5 4 (2.45%) Splunk
6 3 (1.84%) Ahrefs
6 3 (1.84%) Monetate
7 2 (1.23%) Facebook
7 2 (1.23%) Instagram
7 2 (1.23%) Optimizely
7 2 (1.23%) Qubit
7 2 (1.23%) Twitter
8 1 (0.61%) Apple
8 1 (0.61%) Canon
8 1 (0.61%) Hotjar
8 1 (0.61%) SAP