TikTok
UK

The table below provides summary statistics for permanent job vacancies with a requirement for knowledge and experience of TikTok products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited TikTok over the 6 months to 27 April 2024 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within TikTok.

6 months to
27 Apr 2024
Same period 2023 Same period 2022
Rank 846 940 1169
Rank change year-on-year +94 +229 -296
Permanent jobs citing TikTok 50 30 63
As % of all permanent jobs advertised in the UK 0.051% 0.029% 0.041%
As % of the Vendors category 0.14% 0.068% 0.10%
Number of salaries quoted 48 15 10
10th Percentile £23,750 £34,350 £36,375
25th Percentile £27,500 £38,125 -
Median annual salary (50th Percentile) £40,000 £40,000 £40,000
Median % change year-on-year - - -13.51%
75th Percentile £54,688 £77,500 -
90th Percentile £65,000 £116,500 £44,625
UK excluding London median annual salary £35,000 £39,000 £33,750
% change year-on-year -10.26% +15.56% +12.50%

All Vendors
UK

TikTok is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services.

Permanent vacancies with a requirement for knowledge or experience of vendor products and services 36,515 43,852 60,018
As % of all permanent jobs advertised in the UK 37.25% 41.90% 38.94%
Number of salaries quoted 25,094 24,954 33,291
10th Percentile £26,700 £31,250 £30,000
25th Percentile £36,000 £41,250 £40,000
Median annual salary (50th Percentile) £50,000 £57,500 £55,000
Median % change year-on-year -13.04% +4.55% +4.76%
75th Percentile £68,750 £76,250 £75,000
90th Percentile £87,500 £93,750 £90,000
UK excluding London median annual salary £45,000 £50,000 £47,500
% change year-on-year -10.00% +5.26% +4.40%

TikTok
Job Vacancy Trend

Job postings citing TikTok as a proportion of all IT jobs advertised.

Job vacancy trend for TikTok in the UK

TikTok
Salary Trend

3-month moving average salary quoted in jobs citing TikTok.

Salary trend for TikTok in the UK

TikTok
Salary Histogram

Salary distribution for jobs citing TikTok over the 6 months to 27 April 2024.

Salary histogram for TikTok in the UK

TikTok
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing TikTok within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +132 48 £40,000 -3.03% 104
London +130 24 £52,500 +31.25% 56
UK excluding London +35 23 £35,000 -10.26% 58
Work from Home +97 19 £48,855 -21.83% 47
North of England - 15 £40,000 - 23
North West - 9 £42,500 - 18
Midlands +13 6 £25,750 -39.41% 8
Yorkshire - 4 £40,000 - 5
East Midlands - 4 £22,010 - 6
West Midlands +27 2 £29,613 -30.32% 2
North East - 2 £35,000 -
South East - 2 £30,750 - 15

TikTok
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (8.00%) WordPress
2 3 (6.00%) CMS
Applications
1 9 (18.00%) Photoshop
2 6 (12.00%) Adobe Premiere
2 6 (12.00%) Microsoft Excel
3 5 (10.00%) Adobe After Effects
4 3 (6.00%) Adobe Illustrator
4 3 (6.00%) Final Cut Pro
4 3 (6.00%) InVision
4 3 (6.00%) Microsoft Office
4 3 (6.00%) Microsoft PowerPoint
4 3 (6.00%) Sketch
5 1 (2.00%) Adobe Creative Suite
5 1 (2.00%) InDesign
Business Applications
1 3 (6.00%) Dynamics CRM
2 1 (2.00%) Shopify
Cloud Services
1 7 (14.00%) Canva
2 6 (12.00%) Google Ads
2 6 (12.00%) Google Analytics
3 5 (10.00%) MailChimp
4 3 (6.00%) Google Drive
4 3 (6.00%) Google Sheets
4 3 (6.00%) Google Tag Manager
5 2 (4.00%) Contentsquare
5 2 (4.00%) Power Platform
Database & Business Intelligence
1 3 (6.00%) Looker
2 2 (4.00%) Power BI
2 2 (4.00%) Relational Database
General
1 45 (90.00%) Marketing
2 16 (32.00%) Social Skills
3 12 (24.00%) Advertising
4 11 (22.00%) Retail
5 10 (20.00%) Finance
6 9 (18.00%) Brand Awareness
7 7 (14.00%) Publishing
8 6 (12.00%) Inclusion and Diversity
9 3 (6.00%) Law
9 3 (6.00%) Legal
9 3 (6.00%) Presentation Skills
9 3 (6.00%) Public Sector
10 2 (4.00%) Organisational Skills
11 1 (2.00%) Analytical Skills
11 1 (2.00%) Influencing Skills
Job Titles
1 6 (12.00%) Lead
2 5 (10.00%) Marketing Manager
2 5 (10.00%) Performance Manager
2 5 (10.00%) Senior
2 5 (10.00%) Social Media Manager
3 4 (8.00%) Communications Officer
4 3 (6.00%) Designer
4 3 (6.00%) Senior Manager
5 2 (4.00%) Analyst
5 2 (4.00%) CRM Executive
5 2 (4.00%) Digital Analyst
5 2 (4.00%) Programme Director
5 2 (4.00%) Report Analyst
5 2 (4.00%) Social Media Executive
6 1 (2.00%) Digital Executive
6 1 (2.00%) Digital Marketing Executive
6 1 (2.00%) Junior
6 1 (2.00%) Senior Communications Officer
6 1 (2.00%) Senior E-Commerce Manager
6 1 (2.00%) Video Editor
Libraries, Frameworks & Software Standards
1 7 (14.00%) CSS
1 7 (14.00%) HTML
Miscellaneous
1 34 (68.00%) Social Media
2 8 (16.00%) Photography
2 8 (16.00%) Video Editing
3 4 (8.00%) Graphic Design
3 4 (8.00%) Media Streaming
4 3 (6.00%) Algorithms
4 3 (6.00%) Digital Media
4 3 (6.00%) Virtual Team
5 2 (4.00%) Animation
5 2 (4.00%) Marketing Technology
5 2 (4.00%) Podcast
5 2 (4.00%) Self-Motivation
6 1 (2.00%) Analytical Mindset
6 1 (2.00%) Blog
6 1 (2.00%) Motion Graphics
Processes & Methodologies
1 15 (30.00%) Analytics
1 15 (30.00%) Digital Marketing
2 11 (22.00%) E-Commerce
3 10 (20.00%) CRM
4 9 (18.00%) Creative Thinking
5 8 (16.00%) Copywriting
5 8 (16.00%) Marketing Strategy
6 7 (14.00%) Problem-Solving
7 6 (12.00%) Email Marketing
7 6 (12.00%) Storytelling
8 5 (10.00%) Customer Service
9 4 (8.00%) Data Analytics
9 4 (8.00%) Decision-Making
9 4 (8.00%) Strategic Thinking
10 3 (6.00%) Collaborative Working
10 3 (6.00%) Creative Problem-Solving
10 3 (6.00%) Infographics
10 3 (6.00%) Organisational Awareness
10 3 (6.00%) User Experience
10 3 (6.00%) Virtual Team Management
Programming Languages
1 2 (4.00%) Data Analysis Expressions
2 1 (2.00%) Java
2 1 (2.00%) SQL
Qualifications
1 1 (2.00%) MCP
Quality Assurance & Compliance
1 2 (4.00%) GDPR
2 1 (2.00%) Accessibility
Vendors
1 26 (52.00%) Instagram
2 25 (50.00%) YouTube
3 19 (38.00%) Facebook
4 15 (30.00%) Google
5 10 (20.00%) Twitter
6 8 (16.00%) Pinterest
6 8 (16.00%) Snapchat
7 6 (12.00%) Adobe
8 4 (8.00%) Microsoft
9 3 (6.00%) HubSpot
10 2 (4.00%) Apple
10 2 (4.00%) Spotify
11 1 (2.00%) Avid