Social Media Manager
UK

The median Social Media Manager salary in the UK is £37,500 per year according to job vacancies posted during the 6 months to 2 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
2 May 2024
Same period 2023 Same period 2022
Rank 867 939 1207
Rank change year-on-year +72 +268 -298
Permanent jobs requiring a Social Media Manager 10 39 18
As % of all permanent jobs advertised in the UK 0.010% 0.038% 0.012%
As % of the Job Titles category 0.011% 0.041% 0.012%
Number of salaries quoted 9 7 18
10th Percentile £31,250 £32,300 £39,925
25th Percentile £32,250 £35,250 £40,000
Median annual salary (50th Percentile) £37,500 £42,500 £43,250
Median % change year-on-year -11.76% -1.73% +8.13%
75th Percentile £45,000 £46,250 £50,625
90th Percentile £55,000 £56,500 £64,625
UK excluding London median annual salary £32,500 £42,500 £40,000
% change year-on-year -23.53% +6.25% -

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 93,240 95,005 150,022
% of permanent jobs with a recognized job title 94.62% 91.52% 96.08%
Number of salaries quoted 66,901 59,761 85,221
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £52,550 £60,000 £60,000
Median % change year-on-year -12.42% - +9.09%
75th Percentile £71,250 £81,250 £78,750
90th Percentile £90,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £52,750 £50,000
% change year-on-year -5.21% +5.50% +5.26%

Social Media Manager
Job Vacancy Trend

Job postings that featured Social Media Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media Manager in the UK

Social Media Manager
Salary Trend

3-month moving average salary quoted in jobs citing Social Media Manager.

Salary trend for Social Media Manager in the UK

Social Media Manager
Salary Histogram

Salary distribution for jobs citing Social Media Manager over the 6 months to 2 May 2024.

Salary histogram for Social Media Manager in the UK

Social Media Manager
Top 7 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Manager within the UK over the 6 months to 2 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +57 9 £35,750 -15.88% 17
Work from Home +66 6 £35,750 -10.63% 12
London +122 5 £37,500 -11.76% 6
UK excluding London -31 3 £32,500 -23.53% 13
South East - 2 £32,500 - 4
North of England +13 1 - - 6
North West - 1 - - 4

Social Media Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 2 May 2024, Social Media Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Social Media Manager in the job title.

1 10 (100.00%) Social Media
2 9 (90.00%) Marketing
3 7 (70.00%) Instagram
4 6 (60.00%) TikTok
5 5 (50.00%) YouTube
5 5 (50.00%) Social Skills
5 5 (50.00%) Brand Awareness
5 5 (50.00%) Digital Marketing
5 5 (50.00%) Analytics
6 4 (40.00%) Facebook
6 4 (40.00%) Canva
6 4 (40.00%) Inclusion and Diversity
7 3 (30.00%) Algorithms
7 3 (30.00%) Collaborative Working
8 2 (20.00%) SEO
8 2 (20.00%) Finance
8 2 (20.00%) Legal
8 2 (20.00%) B2C
8 2 (20.00%) Taxonomies
8 2 (20.00%) Degree
8 2 (20.00%) Retail
8 2 (20.00%) Social Media Marketing
8 2 (20.00%) Machine Learning
8 2 (20.00%) User Experience
8 2 (20.00%) Apache Spark
8 2 (20.00%) Brand Management
8 2 (20.00%) French Language
8 2 (20.00%) Spanish Language
8 2 (20.00%) Copywriting
8 2 (20.00%) Strategic Thinking

Social Media Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (20.00%) Apache Spark
Cloud Services
1 4 (40.00%) Canva
2 1 (10.00%) Google Workspace
2 1 (10.00%) MailChimp
General
1 9 (90.00%) Marketing
2 5 (50.00%) Brand Awareness
2 5 (50.00%) Social Skills
3 4 (40.00%) Inclusion and Diversity
4 2 (20.00%) Finance
4 2 (20.00%) French Language
4 2 (20.00%) Legal
4 2 (20.00%) Retail
4 2 (20.00%) Spanish Language
5 1 (10.00%) Publishing
Miscellaneous
1 10 (100.00%) Social Media
2 3 (30.00%) Algorithms
3 2 (20.00%) Taxonomies
4 1 (10.00%) Blog
4 1 (10.00%) Self-Motivation
4 1 (10.00%) Video Editing
Processes & Methodologies
1 5 (50.00%) Analytics
1 5 (50.00%) Digital Marketing
2 3 (30.00%) Collaborative Working
3 2 (20.00%) B2C
3 2 (20.00%) Brand Management
3 2 (20.00%) Copywriting
3 2 (20.00%) Digital Strategy
3 2 (20.00%) Machine Learning
3 2 (20.00%) SEO
3 2 (20.00%) Social Media Management
3 2 (20.00%) Social Media Marketing
3 2 (20.00%) Strategic Thinking
3 2 (20.00%) User Experience
4 1 (10.00%) B2B
4 1 (10.00%) CRM
4 1 (10.00%) Data Analysis
4 1 (10.00%) E-Commerce
4 1 (10.00%) Email Marketing
4 1 (10.00%) Marketing Strategy
4 1 (10.00%) Pay per click
Qualifications
1 2 (20.00%) Degree
Quality Assurance & Compliance
1 1 (10.00%) Accessibility
Vendors
1 7 (70.00%) Instagram
2 6 (60.00%) TikTok
3 5 (50.00%) YouTube
4 4 (40.00%) Facebook
5 2 (20.00%) Hootsuite
5 2 (20.00%) Pinterest
5 2 (20.00%) Snapchat
6 1 (10.00%) Google
6 1 (10.00%) Twitter