Digital Strategy
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Strategy over the 6 months to 27 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
27 Apr 2024
Same period 2023 Same period 2022
Rank 535 344 643
Rank change year-on-year -191 +299 -15
Permanent jobs citing Digital Strategy 394 1,036 717
As % of all permanent jobs advertised in the UK 0.40% 0.99% 0.47%
As % of the Processes & Methodologies category 0.47% 1.04% 0.49%
Number of salaries quoted 291 313 341
10th Percentile £36,250 £36,050 £35,000
25th Percentile £47,788 £42,500 £42,500
Median annual salary (50th Percentile) £62,500 £53,000 £55,965
Median % change year-on-year +17.92% -5.30% +1.50%
75th Percentile £69,957 £74,842 £80,000
90th Percentile £87,500 £94,000 £100,000
UK excluding London median annual salary £60,000 £47,500 £50,000
% change year-on-year +26.32% -5.00% +2.04%

All Process and Methodology Skills
UK

Digital Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,305 100,095 147,310
As % of all permanent jobs advertised in the UK 85.99% 95.64% 95.57%
Number of salaries quoted 59,591 58,745 83,129
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £62,000 £60,000
Median % change year-on-year -11.29% +3.33% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Strategy
Job Vacancy Trend

Job postings citing Digital Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Strategy in the UK

Digital Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Strategy.

Salary trend for Digital Strategy in the UK

Digital Strategy
Salary Histogram

Salary distribution for jobs citing Digital Strategy over the 6 months to 27 April 2024.

Salary histogram for Digital Strategy in the UK

Digital Strategy
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -144 360 £62,500 +14.68% 93
UK excluding London -201 288 £60,000 +26.32% 51
Work from Home +20 175 £64,080 +28.44% 35
London +20 86 £67,500 +8.00% 49
Midlands -69 82 £60,600 +10.18% 12
West Midlands +10 72 £58,700 -1.89% 10
North of England -66 71 £64,080 +63.71% 9
South West -46 55 £65,500 +26.16% 12
South East -36 54 £54,151 -0.64% 6
North West -13 36 £56,750 +46.31% 7
Yorkshire +10 25 £64,080 +62.23% 2
East of England -5 13 £61,551 +2.59% 5
North East -23 10 £64,080 -50.71%
East Midlands -85 10 £72,500 +31.82% 2
Scotland -103 8 £60,000 -20.00% 5
Wales -42 4 £33,383 -26.76% 3
Northern Ireland +9 2 - -

Digital Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (7.11%) SharePoint
2 13 (3.30%) Confluence
3 9 (2.28%) CMS
4 4 (1.02%) Microsoft Exchange
5 2 (0.51%) Apache Spark
6 1 (0.25%) Moodle
Applications
1 24 (6.09%) Microsoft Excel
2 10 (2.54%) Microsoft Office
3 6 (1.52%) Microsoft PowerPoint
3 6 (1.52%) Trello
4 3 (0.76%) MS Visio
5 2 (0.51%) Adobe After Effects
5 2 (0.51%) Adobe Captivate
5 2 (0.51%) Adobe Creative Suite
5 2 (0.51%) Adobe Illustrator
5 2 (0.51%) Adobe Premiere
5 2 (0.51%) InDesign
Business Applications
1 4 (1.02%) Dynamics CRM
Cloud Services
1 75 (19.04%) Power Platform
2 53 (13.45%) Azure
2 53 (13.45%) Microsoft 365
3 41 (10.41%) Dynamics 365
4 25 (6.35%) Power Automate
4 25 (6.35%) PowerApps
5 14 (3.55%) PaaS
6 13 (3.30%) AWS
7 12 (3.05%) Entra ID
7 12 (3.05%) IaaS
8 8 (2.03%) Google Analytics
9 6 (1.52%) Azure DevOps
9 6 (1.52%) GCP
10 5 (1.27%) Azure Sentinel
10 5 (1.27%) Salesforce Sales Cloud
11 4 (1.02%) SaaS
12 3 (0.76%) Azure Synapse Analytics
12 3 (0.76%) WhatsApp
13 2 (0.51%) Amazon Ads
13 2 (0.51%) Canva
Communications & Networking
1 19 (4.82%) Intranet
2 18 (4.57%) WAN
3 13 (3.30%) LAN
4 12 (3.05%) DHCP
4 12 (3.05%) DNS
4 12 (3.05%) Wi-Fi
5 6 (1.52%) Network Security
6 5 (1.27%) SD-WAN
6 5 (1.27%) VLAN
7 4 (1.02%) Internet
8 2 (0.51%) Extranet
8 2 (0.51%) PBX
8 2 (0.51%) VoIP
Database & Business Intelligence
1 60 (15.23%) Power BI
2 9 (2.28%) SQL Server
3 8 (2.03%) SQL Server Reporting Services
4 7 (1.78%) SQL Server Integration Services
5 6 (1.52%) Azure SQL Database
5 6 (1.52%) Data Warehouse
6 5 (1.27%) Data Lake
7 4 (1.02%) Azure SQL Data Warehouse
8 2 (0.51%) Looker
8 2 (0.51%) Metadata
8 2 (0.51%) Metadata Repository
9 1 (0.25%) Big Data
9 1 (0.25%) Microsoft Analysis Services
9 1 (0.25%) MySQL
9 1 (0.25%) Qlik Sense
9 1 (0.25%) QlikView
9 1 (0.25%) SQL Server Analysis Services
9 1 (0.25%) SSDT
9 1 (0.25%) Tableau
Development Applications
1 26 (6.60%) JIRA
2 3 (0.76%) Git
3 2 (0.51%) Rational DOORS
4 1 (0.25%) Team Foundation Server
4 1 (0.25%) Visual Website Optimizer
General
1 86 (21.83%) Social Skills
2 84 (21.32%) Finance
3 62 (15.74%) Public Sector
4 41 (10.41%) Marketing
5 25 (6.35%) Inclusion and Diversity
6 23 (5.84%) Organisational Skills
7 15 (3.81%) Influencing Skills
8 14 (3.55%) Legal
8 14 (3.55%) Manufacturing
9 13 (3.30%) Local Government
10 12 (3.05%) Analytical Skills
10 12 (3.05%) Retail
11 9 (2.28%) Police
12 7 (1.78%) Presentation Skills
13 4 (1.02%) Advertising
13 4 (1.02%) Aerospace
14 3 (0.76%) Telecoms
14 3 (0.76%) Turkish Language
15 2 (0.51%) French Language
15 2 (0.51%) Spanish Language
Job Titles
1 94 (23.86%) Senior
2 51 (12.94%) Architect
3 48 (12.18%) Developer
4 45 (11.42%) Senior Manager
5 34 (8.63%) Solutions Architect
6 33 (8.38%) Portfolio Manager
7 31 (7.87%) Senior Portfolio Manager
8 29 (7.36%) IT Manager
9 28 (7.11%) Senior Developer
10 24 (6.09%) Enterprise Architecture Director
11 20 (5.08%) Head of IT
11 20 (5.08%) Senior Architect
12 19 (4.82%) Platform Architect
12 19 (4.82%) Power Platform Architect
12 19 (4.82%) Power Platform Developer
12 19 (4.82%) Senior Solutions Architect
13 18 (4.57%) Dynamics 365 Architect
13 18 (4.57%) Dynamics 365 Developer
13 18 (4.57%) Dynamics 365 Solution Architect
13 18 (4.57%) Senior Dynamics 365 Developer
Libraries, Frameworks & Software Standards
1 16 (4.06%) HTML
2 14 (3.55%) CSS
3 10 (2.54%) React
4 7 (1.78%) Lightning Web Components
5 5 (1.27%) Middleware
6 4 (1.02%) ADO
6 4 (1.02%) PySpark
7 3 (0.76%) .NET
7 3 (0.76%) HTML5 Canvas
8 2 (0.51%) React Native
9 1 (0.25%) CodeIgniter
9 1 (0.25%) CSS3
9 1 (0.25%) FHIR
9 1 (0.25%) HTML5
9 1 (0.25%) Laravel
9 1 (0.25%) Vue
Miscellaneous
1 35 (8.88%) PMI
2 24 (6.09%) Management Information System
3 21 (5.33%) Social Media
4 17 (4.31%) Driving Licence
5 15 (3.81%) Product Ownership
6 8 (2.03%) Greenfield Project
7 7 (1.78%) Data Structures
7 7 (1.78%) Low-Code
8 6 (1.52%) Algorithms
8 6 (1.52%) Blog
8 6 (1.52%) NHS
8 6 (1.52%) Onboarding
9 5 (1.27%) Digital Media
9 5 (1.27%) Freedom of Information
10 4 (1.02%) Mobile App
10 4 (1.02%) Self-Motivation
11 3 (0.76%) CMDB
11 3 (0.76%) Legacy Applications
11 3 (0.76%) Legacy Systems
11 3 (0.76%) Virtual Team
Operating Systems
1 2 (0.51%) Mac OS
1 2 (0.51%) Windows
1 2 (0.51%) Windows 10
Processes & Methodologies
1 82 (20.81%) Service Delivery
2 80 (20.30%) Project Management
3 74 (18.78%) Problem-Solving
4 70 (17.77%) User Experience
5 69 (17.51%) ITIL
6 68 (17.26%) Agile
6 68 (17.26%) Mentoring
7 66 (16.75%) Artificial Intelligence
8 63 (15.99%) Analytics
8 63 (15.99%) Business Intelligence
8 63 (15.99%) Decision-Making
9 61 (15.48%) Business Strategy
10 54 (13.71%) Coaching
10 54 (13.71%) Roadmaps
11 52 (13.20%) Continuous Improvement
12 51 (12.94%) Enterprise Architecture
13 49 (12.44%) ITSM
14 48 (12.18%) PRINCE2
15 47 (11.93%) Cybersecurity
16 44 (11.17%) Project Delivery
Programming Languages
1 21 (5.33%) SQL
2 14 (3.55%) JavaScript
3 12 (3.05%) T-SQL
4 8 (2.03%) Python
5 6 (1.52%) C#
5 6 (1.52%) PowerShell
6 3 (0.76%) C++
6 3 (0.76%) R
7 2 (0.51%) TypeScript
8 1 (0.25%) Data Analysis Expressions
8 1 (0.25%) Java
8 1 (0.25%) PHP
8 1 (0.25%) Scala
Qualifications
1 61 (15.48%) Degree
2 46 (11.68%) PMI Certification
3 31 (7.87%) APMP
4 20 (5.08%) Security Cleared
5 14 (3.55%) Master's Degree
6 12 (3.05%) A+ Certification
6 12 (3.05%) Network+ Certification
6 12 (3.05%) SC Cleared
7 11 (2.79%) APMG
7 11 (2.79%) PMP
8 10 (2.54%) DBS Check
9 6 (1.52%) Numerate Degree
9 6 (1.52%) TOGAF Certification
10 4 (1.02%) Azure Certification
10 4 (1.02%) CISSP
10 4 (1.02%) CITP
10 4 (1.02%) Computer Science Degree
10 4 (1.02%) Microsoft Certification
11 3 (0.76%) Cisco Certification
11 3 (0.76%) HND
Quality Assurance & Compliance
1 31 (7.87%) Cyber Essentials
2 27 (6.85%) GDPR
3 25 (6.35%) QA
4 12 (3.05%) Accessibility
5 6 (1.52%) SLA
6 5 (1.27%) ISO/IEC 20000
7 4 (1.02%) Data Quality
8 1 (0.25%) Def Stans
8 1 (0.25%) HL7
8 1 (0.25%) PMO
System Software
1 13 (3.30%) Active Directory
2 5 (1.27%) Docker
3 2 (0.51%) VMware Infrastructure
Systems Management
1 6 (1.52%) Microsoft Intune
2 5 (1.27%) Kubernetes
Vendors
1 106 (26.90%) Microsoft
2 21 (5.33%) Salesforce
3 17 (4.31%) Sophos
4 15 (3.81%) ServiceNow
5 12 (3.05%) Adobe
5 12 (3.05%) Google
5 12 (3.05%) Veeam
6 7 (1.78%) Avaya
6 7 (1.78%) Cisco
7 5 (1.27%) SolarWinds
7 5 (1.27%) Zscaler
8 4 (1.02%) OpenAI
8 4 (1.02%) SAP
9 3 (0.76%) Alteryx
10 2 (0.51%) Databricks
10 2 (0.51%) Hootsuite
10 2 (0.51%) IBM
10 2 (0.51%) Juniper
10 2 (0.51%) Ribbon
10 2 (0.51%) Salesforce Marketing Cloud