The table below looks at the prevalence of the term Copywriting in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Copywriting over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Copywriting
Rank 800 729 786
Rank change year-on-year
-71 +57
Permanent jobs citing Copywriting 103 135 97
As % of all permanent IT jobs located in the UK 0.089% 0.12% 0.082%
As % of the Miscellaneous category 0.29% 0.37% 0.25%
Number of salaries quoted 57 106 71
Average salary £30,000 £30,000 £28,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £22,500 £21,250 £21,000
10% offered a salary of more than £42,700 £50,000 £45,000
UK excluding London average salary £29,500 £30,000 £24,000
% change year-on-year
-1.66% +25.00%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised across the UK.

Miscellaneous Category
UK
Permanent IT job ads with a match in the
Miscellaneous category
35882 36024 39558
As % of all permanent IT jobs located in the UK 31.09% 33.01% 33.24%
Number of salaries quoted 28164 29090 33417
Average salary £47,500 £45,500 £45,000
Average salary % change year-on-year
+4.39% +1.11%
90% offered a salary of more than £28,000 £27,500 £27,500
10% offered a salary of more than £75,000 £75,000 £75,000
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Copywriting
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Copywriting within the UK as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Copywriting within the UK.

Copywriting Salary Trend in the UK

Copywriting
Salary Histogram

This chart provides a salary histogram for IT jobs citing Copywriting over the 3 months to 20 August 2014 within the UK.

Copywriting Salary Histogram in the UK

Copywriting
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Copywriting within the UK over the 3 months to 20 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -46 100 £29,750 -0.83% 13
London -7 52 £30,000 -16.66% 5
East of England +5 15 £29,500 +20.40% 1
City of London -6 13 £30,000 -38.46%
North West -17 12 £22,500 +4.65% 3
Cambridgeshire +5 11 £29,500 +20.40% 1
Manchester -8 10 £23,750 +10.46% 2
Cambridge - 10 £29,500 - 1
South East -31 8 £30,000 - 2
Yorkshire -37 5 £19,000 -36.66%
Birmingham +4 4 - - 1
West Midlands +1 4 - - 1
Berkshire -19 4 - -
Bedfordshire - 4 £37,500 -
North Yorkshire -10 3 £19,000 -15.55%
Harrogate -13 3 £19,000 -15.55%
South West -10 2 £30,000 +22.44% 1
East Midlands -16 2 £26,750 -
Brighton -21 2 £30,000 -27.71%
East Sussex -27 2 £30,000 -16.08%
East Yorkshire - 2 £43,000 -
Bristol +1 1 £30,000 +22.44% 1
Buckinghamshire -1 1 £28,000 -34.11%
Wales -2 1 £30,000 +4.34%
Surrey -3 1 £40,000 +33.33%
Lancashire -6 1 £15,500 -48.33%
South Wales -6 1 £30,000 -20.00%
Cheshire -13 1 - - 1
Dorset - 1 - -
Leicestershire - 1 £30,000 -

Copywriting
Top 30 Related IT Skills

For the 6 months to 20 August 2014, IT jobs within the UK citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting.

1 213 (81.30%) Marketing
2 120 (45.80%) Social Media
3 110 (41.98%) Analytics
4 103 (39.31%) HTML
5 95 (36.26%) SEO
6 84 (32.06%) Google
7 78 (29.77%) Google Analytics
8 71 (27.10%) Digital Marketing
9 68 (25.95%) CMS
10 60 (22.90%) Degree
11 58 (22.14%) Advertising
12 52 (19.85%) CSS
13 51 (19.47%) Content Management
13 51 (19.47%) Pay per click
13 51 (19.47%) Email Marketing
13 51 (19.47%) Online Marketing
14 49 (18.70%) Photoshop
14 49 (18.70%) E-Commerce
15 42 (16.03%) Finance
16 39 (14.89%) Project Management
17 36 (13.74%) MS Excel
18 35 (13.36%) Adobe
18 35 (13.36%) Retail
19 34 (12.98%) Web Design
20 32 (12.21%) Blog
21 29 (11.07%) Mobile App
21 29 (11.07%) Adobe Illustrator
21 29 (11.07%) Internet
22 28 (10.69%) Facebook
23 26 (9.92%) Web Analytics

Copywriting
Top Related IT Skills by Category

For the 6 months to 20 August 2014, IT jobs within the UK citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 68 (25.95%) CMS
2 21 (8.02%) WordPress
3 8 (3.05%) Drupal
4 7 (2.67%) Adobe CQ
5 5 (1.91%) Umbraco
6 4 (1.53%) SugarCRM
6 4 (1.53%) Apache
7 2 (0.76%) SharePoint Server
8 1 (0.38%) SharePoint
8 1 (0.38%) SAS
8 1 (0.38%) Joomla!
Applications
1 49 (18.70%) Photoshop
2 36 (13.74%) MS Excel
3 29 (11.07%) Adobe Illustrator
4 19 (7.25%) MS Office
5 16 (6.11%) InDesign
6 12 (4.58%) MS PowerPoint
7 9 (3.44%) Adobe Premiere
8 8 (3.05%) MS Visio
8 8 (3.05%) MS Project
9 2 (0.76%) Acrobat
9 2 (0.76%) Fireworks
9 2 (0.76%) Adobe After Effects
Business Applications
1 78 (29.77%) Google Analytics
2 21 (8.02%) WebTrends
3 3 (1.15%) Oracle CRM
3 3 (1.15%) Magento
4 2 (0.76%) Dynamics CRM
Cloud Services
1 4 (1.53%) MailChimp
2 3 (1.15%) SaaS
Communications & Networking
1 29 (11.07%) Internet
2 12 (4.58%) Intranet
3 2 (0.76%) SMS
Database & Business Intelligence
1 4 (1.53%) MySQL
2 1 (0.38%) MS Access
Development Applications
1 11 (4.20%) Dreamweaver
2 3 (1.15%) FrontPage
General
1 213 (81.30%) Marketing
2 58 (22.14%) Advertising
3 42 (16.03%) Finance
4 35 (13.36%) Retail
5 24 (9.16%) Publishing
6 11 (4.20%) Games
7 9 (3.44%) Telecoms
7 9 (3.44%) Legal
8 7 (2.67%) French Language
8 7 (2.67%) Pharmaceutical
9 6 (2.29%) Multimedia
10 2 (0.76%) German Language
10 2 (0.76%) Back Office
10 2 (0.76%) Law
11 1 (0.38%) Electronics
11 1 (0.38%) Banking
11 1 (0.38%) Russian Language
11 1 (0.38%) Spanish Language
11 1 (0.38%) Swedish Language
11 1 (0.38%) Online Betting
Job Titles
1 31 (11.83%) Copywriter
2 27 (10.31%) Marketing Manager
3 21 (8.02%) Marketing Executive
4 15 (5.73%) PPC Specialist
4 15 (5.73%) PPC Manager
4 15 (5.73%) PPC Analyst
4 15 (5.73%) PPC Executive
5 14 (5.34%) Content Manager
5 14 (5.34%) Designer
5 14 (5.34%) Online Marketing Manager
6 13 (4.96%) Project Manager
6 13 (4.96%) SEO Executive
7 11 (4.20%) Web Designer
7 11 (4.20%) Product Manager
8 10 (3.82%) Digital Project Manager
9 9 (3.44%) Digital Marketing Executive
9 9 (3.44%) Creative Director
10 8 (3.05%) Senior Project Manager
10 8 (3.05%) Senior Manager
10 8 (3.05%) Senior Digital Project Manager
Libraries, Frameworks & Software Standards
1 103 (39.31%) HTML
2 52 (19.85%) CSS
3 14 (5.34%) HTML5
4 12 (4.58%) XML
5 8 (3.05%) CSS3
5 8 (3.05%) XHTML
6 6 (2.29%) jQuery
7 5 (1.91%) Flash
8 4 (1.53%) LAMP
9 3 (1.15%) .NET
10 2 (0.76%) DHTML
10 2 (0.76%) COM
10 2 (0.76%) Ajax
10 2 (0.76%) script.aculo.us
11 1 (0.38%) ATL
Miscellaneous
1 120 (45.80%) Social Media
2 32 (12.21%) Blog
3 29 (11.07%) Mobile App
4 16 (6.11%) Graphic Design
5 8 (3.05%) W3C
5 8 (3.05%) Mathematics
6 6 (2.29%) Economics
6 6 (2.29%) Statistics
7 4 (1.53%) NHS
8 3 (1.15%) Data Protection Act
8 3 (1.15%) Management Information System
8 3 (1.15%) Handset
8 3 (1.15%) FMCG
8 3 (1.15%) New Media
9 2 (0.76%) Digital Media
9 2 (0.76%) Social Network
9 2 (0.76%) RIA
9 2 (0.76%) Animation
9 2 (0.76%) Photography
10 1 (0.38%) Life Science
Operating Systems
1 3 (1.15%) Apple iOS
Processes & Methodologies
1 110 (41.98%) Analytics
2 95 (36.26%) SEO
3 71 (27.10%) Digital Marketing
4 51 (19.47%) Email Marketing
4 51 (19.47%) Content Management
4 51 (19.47%) Pay per click
4 51 (19.47%) Online Marketing
5 49 (18.70%) E-Commerce
6 39 (14.89%) Project Management
7 34 (12.98%) Web Design
8 26 (9.92%) Web Analytics
9 24 (9.16%) B2B
10 19 (7.25%) Web Development
11 18 (6.87%) CRM
12 15 (5.73%) Social Media Marketing
13 14 (5.34%) Time Management
13 14 (5.34%) B2C
14 13 (4.96%) Marketing Strategy
15 12 (4.58%) Product Management
16 11 (4.20%) Responsive Web Design
Programming Languages
1 11 (4.20%) PHP
2 9 (3.44%) JavaScript
3 6 (2.29%) SQL
4 3 (1.15%) Java
5 1 (0.38%) C
5 1 (0.38%) ActionScript
Qualifications
1 60 (22.90%) Degree
2 5 (1.91%) HND
3 3 (1.15%) HNC
Quality Assurance & Compliance
1 4 (1.53%) ISO 9001
2 1 (0.38%) QA
System Software
1 1 (0.38%) Active Directory
Vendors
1 84 (32.06%) Google
2 35 (13.36%) Adobe
3 28 (10.69%) Facebook
4 21 (8.02%) Microsoft
5 19 (7.25%) Twitter
6 17 (6.49%) Omniture
7 10 (3.82%) Coremetrics
8 5 (1.91%) Eloqua
8 5 (1.91%) Marketo
8 5 (1.91%) Neolane
9 3 (1.15%) Quark
9 3 (1.15%) JD Edwards
9 3 (1.15%) Oracle
9 3 (1.15%) SAP
10 2 (0.76%) Salesforce.com
11 1 (0.38%) Cisco
11 1 (0.38%) Sage
11 1 (0.38%) Panasonic
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Salary: £30000 - £40000 per annum
Posted: Yesterday
London
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