The table below looks at the prevalence of the term Copywriting in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Copywriting over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Copywriting
Rank 810 806 757
Rank change year-on-year
-4 -49
Permanent jobs citing Copywriting 94 103 120
As % of all permanent IT jobs located in the UK 0.086% 0.090% 0.11%
As % of the Miscellaneous category 0.21% 0.23% 0.28%
Number of salaries quoted 66 52 95
Average salary £30,000 £29,500 £30,000
Average salary % change year-on-year
+1.69% -1.66%
90% offered a salary of more than £21,400 £22,500 £21,200
10% offered a salary of more than £51,000 £40,000 £50,000
UK excluding London average salary £23,500 £29,500 £30,000
% change year-on-year
-20.33% -1.66%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised across the UK.

Miscellaneous Category
UK
Permanent IT job ads with a match in the
Miscellaneous category
44661 44301 42830
As % of all permanent IT jobs located in the UK 40.93% 38.84% 40.60%
Number of salaries quoted 35936 34488 34632
Average salary £47,500 £47,500 £46,500
Average salary % change year-on-year
- +2.15%
90% offered a salary of more than £28,500 £28,500 £27,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London average salary £41,250 £40,000 £40,000
% change year-on-year
+3.12% -

Copywriting
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Copywriting within the UK as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Copywriting within the UK.

Copywriting Salary Trend in the UK

Copywriting
Salary Histogram

This chart provides a salary histogram for IT jobs citing Copywriting over the 3 months to 4 September 2015 within the UK.

Copywriting Salary Histogram in the UK

Copywriting
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Copywriting within the UK over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 93 £30,000 +1.69% 12
London -11 44 £41,250 +37.50% 5
South East +29 24 £22,500 -10.89% 2
City of London +33 12 £58,750 +95.83%
Manchester 0 8 £21,500 -9.47%
North West -11 8 £21,500 -4.44%
Berkshire +22 7 £21,500 -
Yorkshire +11 6 £32,500 +30.00% 4
Surrey +10 6 £22,500 -
East of England -10 6 £25,000 -15.25%
North Yorkshire +4 4 £32,500 +71.05% 2
Harrogate -9 4 £32,500 +71.05% 1
Hampshire - 4 £23,500 - 1
Maidenhead - 3 £21,500 -
Slough - 3 £35,000 -
West Yorkshire - 3 £32,500 - 2
Oldham - 3 £21,000 -
Leeds - 3 £32,500 -
Hertfordshire - 3 £37,500 -
East Midlands -2 2 £33,045 +23.53% 1
South West -14 2 £46,000 +53.33%
West Sussex - 2 £24,750 -
Wiltshire - 2 £46,000 -
Swindon - 2 £46,000 -
Nottinghamshire - 2 £33,045 -
South Yorkshire - 2 £18,000 -
Nottingham - 2 £33,045 -
Sheffield - 2 £18,000 -
Cambridgeshire +7 1 £27,500 -6.77%
Cambridge +6 1 £27,500 -6.77%

Copywriting
Top 30 Related IT Skills

For the 6 months to 4 September 2015, IT jobs within the UK citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting.

1 163 (72.44%) Marketing
2 139 (61.78%) Social Media
3 85 (37.78%) SEO
4 78 (34.67%) Degree
5 77 (34.22%) Analytics
6 70 (31.11%) Google
7 68 (30.22%) HTML
8 66 (29.33%) Photoshop
9 61 (27.11%) Digital Marketing
10 50 (22.22%) Google Analytics
11 48 (21.33%) Adobe
12 45 (20.00%) CSS
13 44 (19.56%) Analytical Skills
14 41 (18.22%) Microsoft
15 40 (17.78%) Content Management
16 39 (17.33%) Finance
17 37 (16.44%) MS Excel
18 35 (15.56%) CRM
19 33 (14.67%) Publishing
19 33 (14.67%) CMS
19 33 (14.67%) Pay per click
20 31 (13.78%) User Experience
21 29 (12.89%) Email Marketing
22 28 (12.44%) Graphic Design
23 27 (12.00%) Project Management
24 26 (11.56%) E-Commerce
24 26 (11.56%) MS Office
25 25 (11.11%) Retail
26 24 (10.67%) MS PowerPoint
26 24 (10.67%) Marketing Strategy

Copywriting
Top Related IT Skills by Category

For the 6 months to 4 September 2015, IT jobs within the UK citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 33 (14.67%) CMS
2 11 (4.89%) WordPress
3 3 (1.33%) Sitecore CMS
3 3 (1.33%) Adobe Experience Manager
3 3 (1.33%) Alfresco
3 3 (1.33%) SharePoint
3 3 (1.33%) Documentum
4 2 (0.89%) Joomla!
5 1 (0.44%) Drupal
Applications
1 66 (29.33%) Photoshop
2 37 (16.44%) MS Excel
3 26 (11.56%) MS Office
4 24 (10.67%) MS PowerPoint
5 22 (9.78%) Adobe Illustrator
6 15 (6.67%) Fireworks
7 13 (5.78%) InDesign
8 10 (4.44%) Adobe Creative Suite
9 6 (2.67%) Spreadsheet
10 4 (1.78%) MS Visio
11 3 (1.33%) PageMaker
11 3 (1.33%) FrameMaker
11 3 (1.33%) Adobe Captivate
11 3 (1.33%) QuarkXPress
11 3 (1.33%) RoboHelp
12 2 (0.89%) Adobe Premiere
12 2 (0.89%) CorelDRAW
12 2 (0.89%) Acrobat
13 1 (0.44%) Adobe After Effects
13 1 (0.44%) OmniGraffle
Business Applications
1 7 (3.11%) WebTrends
2 3 (1.33%) Tridion
3 2 (0.89%) Dynamics CRM
3 2 (0.89%) Magento
4 1 (0.44%) Oracle EBS
Cloud Services
1 50 (22.22%) Google Analytics
2 6 (2.67%) Adobe Analytics
3 4 (1.78%) MailChimp
4 2 (0.89%) SaaS
5 1 (0.44%) Dropbox
5 1 (0.44%) Google Drive
Communications & Networking
1 8 (3.56%) Internet
2 6 (2.67%) HTTP
3 5 (2.22%) FTP
4 3 (1.33%) Intranet
5 2 (0.89%) Radio Access Network
5 2 (0.89%) DNS
6 1 (0.44%) Broadband
6 1 (0.44%) WebEx
Database & Business Intelligence
1 9 (4.00%) MySQL
2 4 (1.78%) BusinessObjects
3 3 (1.33%) MS Access
4 2 (0.89%) Data Mining
5 1 (0.44%) SQL Server
Development Applications
1 20 (8.89%) Dreamweaver
2 1 (0.44%) Git (software)
2 1 (0.44%) Axure RP
General
1 163 (72.44%) Marketing
2 39 (17.33%) Finance
3 33 (14.67%) Publishing
4 25 (11.11%) Retail
5 14 (6.22%) Advertising
6 9 (4.00%) French Language
6 9 (4.00%) German Language
7 8 (3.56%) Italian Language
7 8 (3.56%) Telecoms
8 5 (2.22%) Back Office
8 5 (2.22%) Games
9 3 (1.33%) Electronics
9 3 (1.33%) Automotive
9 3 (1.33%) Spanish Language
10 2 (0.89%) Front Office
11 1 (0.44%) Legal
11 1 (0.44%) Manufacturing
11 1 (0.44%) Multimedia
11 1 (0.44%) Czech Language
11 1 (0.44%) Danish Language
Job Titles
1 25 (11.11%) Marketing Executive
2 23 (10.22%) Designer
3 17 (7.56%) Administrator
4 16 (7.11%) Copywriter
5 15 (6.67%) Digital Marketing Executive
6 14 (6.22%) Marketing Manager
7 11 (4.89%) Web Designer
8 10 (4.44%) Content Manager
9 9 (4.00%) Account Executive
9 9 (4.00%) UX Designer
9 9 (4.00%) Graduate
10 8 (3.56%) Lead Designer
11 7 (3.11%) Author
11 7 (3.11%) Coordinator
11 7 (3.11%) Technical Author
11 7 (3.11%) Junior
11 7 (3.11%) Developer
11 7 (3.11%) Analyst
11 7 (3.11%) PPC Executive
12 6 (2.67%) Email Designer
Libraries, Frameworks & Software Standards
1 68 (30.22%) HTML
2 45 (20.00%) CSS
3 14 (6.22%) XHTML
4 9 (4.00%) HTML5
5 6 (2.67%) CSS3
6 2 (0.89%) Web Services
6 2 (0.89%) XML
6 2 (0.89%) .NET
6 2 (0.89%) COM
6 2 (0.89%) Flash
7 1 (0.44%) ATL
7 1 (0.44%) DOM
7 1 (0.44%) AngularJS
7 1 (0.44%) Symfony
7 1 (0.44%) CakePHP
7 1 (0.44%) Mason
Miscellaneous
1 139 (61.78%) Social Media
2 44 (19.56%) Analytical Skills
3 31 (13.78%) User Experience
4 28 (12.44%) Graphic Design
5 17 (7.56%) Blog
6 15 (6.67%) Management Information System
6 15 (6.67%) Digital Media
7 11 (4.89%) FMCG
8 9 (4.00%) Photography
9 7 (3.11%) Computer Science
10 5 (2.22%) Blackberry
11 4 (1.78%) E-Learning
11 4 (1.78%) Mobile App
12 3 (1.33%) Kindle
12 3 (1.33%) Video Editing
13 2 (0.89%) Mathematics
13 2 (0.89%) New Media
13 2 (0.89%) Algorithms
13 2 (0.89%) Data Centre
14 1 (0.44%) Data Structures
Operating Systems
1 12 (5.33%) Apple iOS
2 1 (0.44%) Windows
2 1 (0.44%) Linux
2 1 (0.44%) Android
Processes & Methodologies
1 85 (37.78%) SEO
2 77 (34.22%) Analytics
3 61 (27.11%) Digital Marketing
4 40 (17.78%) Content Management
5 35 (15.56%) CRM
6 33 (14.67%) Pay per click
7 29 (12.89%) Email Marketing
8 27 (12.00%) Project Management
9 26 (11.56%) E-Commerce
10 24 (10.67%) Marketing Strategy
11 23 (10.22%) B2B
12 22 (9.78%) Online Marketing
13 17 (7.56%) Web Development
14 16 (7.11%) Scrum
15 14 (6.22%) Agile Software Development
16 13 (5.78%) B2C
16 13 (5.78%) Time Management
17 11 (4.89%) Web Design
17 11 (4.89%) Web Analytics
18 9 (4.00%) Industrial Design
Programming Languages
1 17 (7.56%) JavaScript
2 15 (6.67%) PHP
3 11 (4.89%) C
4 6 (2.67%) SQL
5 4 (1.78%) VB
6 3 (1.33%) Java
Qualifications
1 78 (34.67%) Degree
2 2 (0.89%) MBA
Quality Assurance & Compliance
1 4 (1.78%) ISO 9001
1 4 (1.78%) QA
2 1 (0.44%) ISO 14001
Systems Management
1 4 (1.78%) Systems Management Server (SMS)
2 1 (0.44%) TeamSite
Vendors
1 70 (31.11%) Google
2 48 (21.33%) Adobe
3 41 (18.22%) Microsoft
4 24 (10.67%) Facebook
5 23 (10.22%) Twitter
6 7 (3.11%) Sage
7 4 (1.78%) Marketo
8 3 (1.33%) Sitecore
8 3 (1.33%) Salesforce.com
8 3 (1.33%) HP
9 2 (0.89%) Omniture
10 1 (0.44%) Yahoo!
10 1 (0.44%) BT
10 1 (0.44%) Oracle
10 1 (0.44%) Pardot
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