The table below looks at the statistics for Copywriting skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Copywriting over the 3 months to 23 February 2017 with a comparison to the same period over the previous 2 years.

3 months to
23 Feb 2017
Same period 2016 Same period 2015
Copywriting
UK
Rank 805 863 840
Rank change year-on-year
+58 -23
Permanent jobs citing Copywriting 41 70 120
As % of all permanent IT jobs located in the UK 0.049% 0.068% 0.11%
As % of the Processes & Methodologies category 0.055% 0.078% 0.13%
Number of salaries quoted 35 50 79
Median salary £30,000 £35,000 £32,500
Median salary % change year-on-year
-14.28% +7.69%
90% offered a salary of more than £25,000 £27,000 £22,500
10% offered a salary of more than £60,500 £60,000 £55,000
UK excluding London median salary £30,000 £34,000 £26,250
% change year-on-year
-11.76% +29.52%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
74523 90211 92595
As % of all permanent IT jobs located in the UK 88.77% 88.26% 86.71%
Number of salaries quoted 61273 74883 75830
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £31,193
10% offered a salary of more than £77,500 £74,000 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Copywriting
Jobs Demand Trend

The demand trend of job ads citing Copywriting as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Copywriting within the UK.

Copywriting Salary Trend in the UK

Copywriting
Salary Histogram

This chart provides a salary histogram for IT jobs citing Copywriting over the 3 months to 23 February 2017 within the UK.

Copywriting Salary Histogram in the UK

Copywriting
Top 29 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Copywriting within the UK over the 3 months to 23 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +65 41 £30,000 -14.28% 23
London +55 18 £32,500 -7.14% 8
North West -4 6 £30,000 +23.71% 3
East of England - 5 £30,000 - 4
South East +47 4 £30,000 -14.28% 5
East Midlands +17 3 £26,500 -
Hertfordshire - 3 £30,000 - 2
Watford - 3 £30,000 - 1
Lancashire - 3 £25,000 -
Wiltshire +18 2 £26,250 -1.86%
South West +13 2 £26,250 -1.86%
Manchester -24 2 £38,750 +59.79% 2
Surrey - 2 £30,000 - 2
Leicestershire - 2 £26,500 -
Chorley - 2 £23,750 -
Leicester - 2 £26,500 -
Swindon - 2 £26,250 -
Bedfordshire - 2 - -
City of London +28 1 £36,000 -40.00% 2
West Midlands +27 1 £26,000 -21.21% 2
Altrincham - 1 £35,000 -
Knutsford - 1 £25,000 -
Northamptonshire - 1 - -
Northampton - 1 - -
Abingdon - 1 - -
Stoke-on-Trent - 1 £26,000 -
Cheshire - 1 £25,000 -
Oxfordshire - 1 - -
Staffordshire - 1 £26,000 -

Copywriting
Top 30 Related IT Skills

For the 6 months to 23 February 2017, IT jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Copywriting.

1 88 (86.27%) Marketing
2 53 (51.96%) Social Media
3 43 (42.16%) SEO
3 43 (42.16%) Analytics
4 31 (30.39%) B2B
4 31 (30.39%) Digital Marketing
5 30 (29.41%) Google
6 27 (26.47%) User Experience
7 23 (22.55%) Adobe
7 23 (22.55%) Telecoms
8 22 (21.57%) Finance
8 22 (21.57%) Google Analytics
9 20 (19.61%) Blog
9 20 (19.61%) Salesforce.com
9 20 (19.61%) Photoshop
10 19 (18.63%) E-Commerce
11 18 (17.65%) MS Excel
11 18 (17.65%) Web Analytics
12 17 (16.67%) CRM
12 17 (16.67%) MS Office
12 17 (16.67%) HTML
12 17 (16.67%) Project Management
13 16 (15.69%) CMS
13 16 (15.69%) Degree
14 15 (14.71%) Banking
14 15 (14.71%) Adobe Illustrator
15 14 (13.73%) Advertising
16 13 (12.75%) Pay per click
17 12 (11.76%) WordPress
17 12 (11.76%) Microsoft

Copywriting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (15.69%) CMS
2 12 (11.76%) WordPress
3 5 (4.90%) Adobe Experience Manager
4 1 (0.98%) SharePoint
Applications
1 20 (19.61%) Photoshop
2 18 (17.65%) MS Excel
3 17 (16.67%) MS Office
4 15 (14.71%) Adobe Illustrator
5 7 (6.86%) InDesign
6 6 (5.88%) MS PowerPoint
7 5 (4.90%) Adobe Creative Suite
8 1 (0.98%) Fireworks
8 1 (0.98%) FreeHand
8 1 (0.98%) SPSS
Business Applications
1 5 (4.90%) SAP Oil and Gas
2 4 (3.92%) Salesforce.com CRM
3 3 (2.94%) WebTrends
4 2 (1.96%) Eloqua
4 2 (1.96%) FastStats
4 2 (1.96%) FastStats PeopleStage
5 1 (0.98%) Adobe Campaign
5 1 (0.98%) Unica
Cloud Services
1 22 (21.57%) Google Analytics
2 6 (5.88%) AdWords
3 1 (0.98%) SaaS
3 1 (0.98%) Silverpop
Communications & Networking
1 1 (0.98%) RFID
1 1 (0.98%) SMS
Development Applications
1 1 (0.98%) Axure RP
1 1 (0.98%) Dreamweaver
General
1 88 (86.27%) Marketing
2 23 (22.55%) Telecoms
3 22 (21.57%) Finance
4 15 (14.71%) Banking
5 14 (13.73%) Advertising
6 9 (8.82%) Retail
7 6 (5.88%) Publishing
8 5 (4.90%) Electronics
8 5 (4.90%) Manufacturing
9 1 (0.98%) Brand Awareness
9 1 (0.98%) German Language
9 1 (0.98%) Legal
9 1 (0.98%) Military
Job Titles
1 20 (19.61%) Copywriter
2 16 (15.69%) Marketing Manager
3 13 (12.75%) Content Manager
4 11 (10.78%) Marketing Executive
5 7 (6.86%) Designer
5 7 (6.86%) SEO Manager
6 6 (5.88%) Digital Executive
6 6 (5.88%) SEO Copywriter
6 6 (5.88%) Technical Copywriter
6 6 (5.88%) Web Manager
7 5 (4.90%) SEO Executive
7 5 (4.90%) Web Content Manager
8 4 (3.92%) Creative Copywriter
8 4 (3.92%) Digital Marketing Manager
8 4 (3.92%) Junior
9 3 (2.94%) Digital Copywriter
9 3 (2.94%) Graphic Designer
9 3 (2.94%) SEO Specialist
9 3 (2.94%) Social Media Copywriter
9 3 (2.94%) User Experience Manager
Libraries, Frameworks & Software Standards
1 17 (16.67%) HTML
2 6 (5.88%) CSS
3 5 (4.90%) XML
4 2 (1.96%) CSS3
4 2 (1.96%) HTML5
5 1 (0.98%) Mason
Miscellaneous
1 53 (51.96%) Social Media
2 27 (26.47%) User Experience
3 20 (19.61%) Blog
4 8 (7.84%) Analytical Skills
5 7 (6.86%) Graphic Design
6 4 (3.92%) Credit Risk
6 4 (3.92%) iPad
7 3 (2.94%) e-Learning
7 3 (2.94%) FMCG
7 3 (2.94%) Online Banking
7 3 (2.94%) Photography
7 3 (2.94%) W3C
8 2 (1.96%) 3D Graphics
8 2 (1.96%) Algorithms
8 2 (1.96%) Animation
8 2 (1.96%) Digital Media
9 1 (0.98%) BBC
9 1 (0.98%) Blackberry
9 1 (0.98%) HoloLens
9 1 (0.98%) Social Network
Processes & Methodologies
1 43 (42.16%) Analytics
1 43 (42.16%) SEO
2 31 (30.39%) B2B
2 31 (30.39%) Digital Marketing
3 19 (18.63%) E-Commerce
4 18 (17.65%) Web Analytics
5 17 (16.67%) CRM
5 17 (16.67%) Project Management
6 13 (12.75%) Pay per click
7 12 (11.76%) Lead Generation
8 11 (10.78%) B2B Marketing
9 8 (7.84%) Data Analysis
9 8 (7.84%) Multichannel Retail
10 7 (6.86%) Content Management
10 7 (6.86%) Content Writing
11 6 (5.88%) Email Marketing
11 6 (5.88%) Market Research
12 5 (4.90%) Business Intelligence
12 5 (4.90%) Data Management
12 5 (4.90%) Programme Management
Programming Languages
1 3 (2.94%) JavaScript
2 2 (1.96%) PHP
3 1 (0.98%) SQL
3 1 (0.98%) VB
3 1 (0.98%) VBA
Qualifications
1 16 (15.69%) Degree
2 4 (3.92%) Security Cleared
3 1 (0.98%) BC Cleared
3 1 (0.98%) DBS Check
3 1 (0.98%) Postgraduate
Quality Assurance & Compliance
1 3 (2.94%) QA
Systems Management
1 1 (0.98%) Systems Management Server (SMS)
1 1 (0.98%) TeamSite
Vendors
1 30 (29.41%) Google
2 23 (22.55%) Adobe
3 20 (19.61%) Salesforce.com
4 12 (11.76%) Facebook
4 12 (11.76%) Microsoft
4 12 (11.76%) Twitter
5 8 (7.84%) Pardot
6 7 (6.86%) Hootsuite
6 7 (6.86%) SAP
7 6 (5.88%) Sophos
8 3 (2.94%) HubSpot
8 3 (2.94%) Omniture
9 2 (1.96%) Marketo
10 1 (0.98%) Cognizant
10 1 (0.98%) HP
10 1 (0.98%) IBM
10 1 (0.98%) Oracle
10 1 (0.98%) Salesforce Marketing Cloud
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