The first table below looks at the prevalence of the term Copywriting in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Copywriting over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Copywriting
Rank 756 756 733
Rank change year-on-year
0 -23
Permanent jobs citing Copywriting 106 143 148
As % of all permanent IT jobs located in the UK 0.098% 0.118% 0.119%
As % of the Miscellaneous category 0.294% 0.358% 0.344%
Number of salaries quoted 77 128 127
Average salary £33,500 £32,000 £27,500
Average salary % change year-on-year
+4.68% +16.36%
90% offered a salary of more than £23,500 £21,500 £19,000
10% offered a salary of more than £47,500 £45,000 £39,400
UK excluding London average salary £29,000 £27,750 £27,500
% change year-on-year
+4.50% +0.90%
All of the Miscellaneous Category
UK
Permanent IT job ads with a match in the
Miscellaneous category
36050 39991 43024
As % of all permanent IT jobs located in the UK 33.36% 33.14% 34.58%
Number of salaries quoted 29589 33707 36075
Average salary £45,000 £45,000 £47,500
Average salary % change year-on-year
- -5.26%
90% offered a salary of more than £28,000 £28,500 £28,000
10% offered a salary of more than £75,000 £82,500 £75,000
UK excluding London average salary £39,000 £40,000 £37,500
% change year-on-year
-2.50% +6.66%

Copywriting
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Copywriting within the UK as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend

Copywriting
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Copywriting within the UK.

Copywriting Salary Trend

Copywriting
Salary Histogram

This chart provides a salary histogram for IT jobs citing Copywriting over the 3 months to 24 May 2013 within the UK.

Copywriting Salary Histogram

Copywriting
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Copywriting within the UK over the 3 months to 24 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
England -10 103 £34,250 +7.03%
London +18 39 £38,500 +13.23%
North West +32 34 £31,962 +59.81%
Manchester -1 20 £37,500 +64.83%
West Midlands -9 11 £28,250 +59.15%
South East -22 11 £27,500 -18.51%
Cheshire +11 9 £24,500 +30.66%
City of London +6 9 £35,500 +24.56%
Wilmslow - 9 £24,500 -
Salford - 7 £47,500 -
Warwickshire - 5 £30,000 -
Surrey +3 3 £25,500 -20.31%
Scotland +1 3 £24,000 -9.43%
Hampshire -11 3 £27,500 +3.77%
Birmingham - 3 £26,500 -
Basingstoke - 3 £27,500 -
Altrincham - 3 £21,500 -
Merseyside - 3 £33,500 -
Lancashire +2 2 £21,500 +7.50%
Yorkshire -4 2 £20,500 -8.88%
West Yorkshire -8 2 £20,500 -8.88%
Halifax - 2 £20,500 -
Woking - 2 £25,500 -
St Helens - 2 - -
East Sussex - 2 £31,750 -
Kent - 2 £26,500 -
Hertfordshire +10 1 £50,000 +122.22%
East of England +2 1 £50,000 +127.27%
Preston +1 1 - -
South West -4 1 - -

Copywriting
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs within the UK citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting.

1 148 (72.20%) Marketing
2 93 (45.37%) SEO
3 82 (40.00%) Social Media
4 64 (31.22%) Pay per click
5 60 (29.27%) Analytics
6 55 (26.83%) E-Commerce
7 52 (25.37%) Online Marketing
8 46 (22.44%) Google
9 41 (20.00%) HTML
10 37 (18.05%) CSS
10 37 (18.05%) Digital Marketing
11 36 (17.56%) Competitor Analysis
12 35 (17.07%) Email Marketing
13 33 (16.10%) Degree
14 32 (15.61%) MS Excel
14 32 (15.61%) Blog
15 30 (14.63%) Google Analytics
15 30 (14.63%) Advertising
16 28 (13.66%) Photoshop
17 26 (12.68%) Project Management
17 26 (12.68%) Publishing
17 26 (12.68%) CMS
18 25 (12.20%) B2B
19 24 (11.71%) Marketing Strategy
20 23 (11.22%) Legal
21 21 (10.24%) Content Management
22 19 (9.268%) Microsoft
23 17 (8.293%) MS Office
23 17 (8.293%) Internet
24 16 (7.805%) B2C

Copywriting
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs within the UK citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Development
1 41 (20.00%) HTML
2 37 (18.05%) CSS
3 11 (5.366%) XHTML
4 6 (2.927%) Flash
5 5 (2.439%) .NET
6 4 (1.951%) XML
6 4 (1.951%) RSS
7 3 (1.463%) jQuery
7 3 (1.463%) HTML5
8 2 (0.976%) DOM
8 2 (0.976%) ASP
8 2 (0.976%) ASP.NET
8 2 (0.976%) COM
9 1 (0.488%) Apache Flex
9 1 (0.488%) CSS3
9 1 (0.488%) Ajax
9 1 (0.488%) XSLT
Application Platforms
1 26 (12.68%) CMS
2 10 (4.878%) Magento
2 10 (4.878%) WordPress
3 9 (4.390%) Drupal
4 3 (1.463%) SharePoint
5 2 (0.976%) TeamSite
6 1 (0.488%) EPiServer CMS
6 1 (0.488%) SharePoint 2010
6 1 (0.488%) SharePoint Server
Applications
1 32 (15.61%) MS Excel
2 28 (13.66%) Photoshop
3 17 (8.293%) MS Office
4 15 (7.317%) MS PowerPoint
5 4 (1.951%) Fireworks
5 4 (1.951%) Adobe Illustrator
6 2 (0.976%) QuarkXPress
6 2 (0.976%) FreeHand
6 2 (0.976%) Acrobat
6 2 (0.976%) 3ds Max
7 1 (0.488%) InDesign
7 1 (0.488%) Adobe Captivate
Business Applications
1 30 (14.63%) Google Analytics
2 3 (1.463%) SiteCatalyst
3 1 (0.488%) Dynamics NAV
Communications & Networking
1 17 (8.293%) Internet
2 5 (2.439%) Wireless
3 3 (1.463%) Firewall
4 2 (0.976%) Intranet
5 1 (0.488%) NFC
5 1 (0.488%) FTP
Database & Business Intelligence
1 9 (4.390%) MySQL
2 2 (0.976%) SQL Server
Development Applications
1 6 (2.927%) Dreamweaver
2 2 (0.976%) Visual Studio
General
1 148 (72.20%) Marketing
2 30 (14.63%) Advertising
3 26 (12.68%) Publishing
4 23 (11.22%) Legal
5 16 (7.805%) Retail
6 13 (6.341%) Finance
7 8 (3.902%) Banking
8 5 (2.439%) German Language
8 5 (2.439%) Automotive
9 4 (1.951%) Telecoms
9 4 (1.951%) French Language
10 2 (0.976%) Music
10 2 (0.976%) Music Industry
11 1 (0.488%) Spanish Language
11 1 (0.488%) Multimedia
11 1 (0.488%) Manufacturing
11 1 (0.488%) Interactive Media
Job Titles
1 28 (13.66%) Marketing Manager
2 19 (9.268%) Marketing Executive
3 18 (8.780%) PPC Manager
3 18 (8.780%) PPC Analyst
3 18 (8.780%) PPC Executive
3 18 (8.780%) PPC Specialist
4 16 (7.805%) SEO Manager
5 15 (7.317%) Copywriter
6 14 (6.829%) SEO Specialist
7 13 (6.341%) Project Manager
8 11 (5.366%) Campaign Manager
9 10 (4.878%) Web Editor
9 10 (4.878%) Digital Project Manager
9 10 (4.878%) User Experience Manager
10 9 (4.390%) Digital Marketing Executive
10 9 (4.390%) Designer
11 7 (3.415%) Consultant
12 6 (2.927%) Senior Designer
13 5 (2.439%) Digital Marketing Manager
13 5 (2.439%) Content Manager
Miscellaneous
1 82 (40.00%) Social Media
2 32 (15.61%) Blog
3 12 (5.854%) Digital Media
4 10 (4.878%) New Media
5 5 (2.439%) FMCG
5 5 (2.439%) Mobile App
5 5 (2.439%) Mobile Payment
5 5 (2.439%) Cryptography
5 5 (2.439%) Economics
5 5 (2.439%) Statistics
5 5 (2.439%) Smartcard
5 5 (2.439%) DTV
5 5 (2.439%) Chip and PIN
6 4 (1.951%) Management Information System
7 3 (1.463%) Open Source
7 3 (1.463%) Freedom of Information
7 3 (1.463%) Data Protection Act
7 3 (1.463%) Freedom of Information Act
7 3 (1.463%) W3C
8 2 (0.976%) Graphic Design
Operating Systems
1 2 (0.976%) Apple iOS
1 2 (0.976%) Android
Processes & Methodologies
1 93 (45.37%) SEO
2 64 (31.22%) Pay per click
3 60 (29.27%) Analytics
4 55 (26.83%) E-Commerce
5 52 (25.37%) Online Marketing
6 37 (18.05%) Digital Marketing
7 36 (17.56%) Competitor Analysis
8 35 (17.07%) Email Marketing
9 26 (12.68%) Project Management
10 25 (12.20%) B2B
11 24 (11.71%) Marketing Strategy
12 21 (10.24%) Content Management
13 16 (7.805%) B2C
13 16 (7.805%) CRM
13 16 (7.805%) Web Analytics
14 13 (6.341%) Direct Marketing
14 13 (6.341%) Stakeholder Management
15 11 (5.366%) Information Architecture
15 11 (5.366%) Data Analysis
16 10 (4.878%) Data Protection
Programming Languages
1 9 (4.390%) C
1 9 (4.390%) PHP
2 5 (2.439%) JavaScript
3 2 (0.976%) C#
Qualifications
1 33 (16.10%) Degree
Vendors
1 46 (22.44%) Google
2 19 (9.268%) Microsoft
3 14 (6.829%) Omniture
3 14 (6.829%) Facebook
4 11 (5.366%) Twitter
5 10 (4.878%) Adobe
6 5 (2.439%) Hyperion
7 2 (0.976%) SAP
8 1 (0.488%) EPiServer
8 1 (0.488%) Hitwise
8 1 (0.488%) Eloqua
8 1 (0.488%) Yahoo!
Leeds, West Yorkshire
Skills:- Online PR, Natural Rankings, Organic Rankings, SEO, PPC, SEM, Search Engine Optimisation, Search Engine Marketing, Copywriting, Press Release, Reputation management Social media, Natural Search, Organic Search, Media...
Stafford-Sharp Associates
Salary: From £16,000 to £22,000 per annum
Posted: 24 May 2013
Surrey
Social Media and Online Manager - Upto 40k - One of the world's leading E-commerce companies - Surrey (Social media, Facebook, twitter, LinkedIn, YouTube, copy writing, content management, strategy...
Explore Recruitment Solutions
Salary: £25000 - £40000 per annum
Posted: 23 May 2013
Crawley, West Sussex
Social media, Facebook, twitter, LinkedIn, YouTube, copy writing, content management, strategy planning, campaigning, management) A world leading E-commerce company are on the search for a hands on...
Explore Recruitment Solutions
Salary: £35000 per annum
Posted: 23 May 2013
Altrincham, North West
You will be required to write, copy, edit and proof read all web content to ensure quality and work with my client's incumbent SEO company to ensure...
Harvey Nash plc
Salary: £20000 - £23000 per annum
Posted: 18 May 2013
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Good understanding of CMS platforms and email marketing. Solid knowledge of SEO and PPC. Working knowledge of Microsoft Office and Powerpoint. Working knowledge of social media and Google...
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Salary: £20000 - £23000 per annum
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Updating, maintaining and creating site content including Social Media. * The application of user centered design, copywriting and Search Engine Optimisation... * Usability and Copywriting experience. * Search Engine Optimisation experience. *...
MBN Recruitment Solutions
Salary: £40,000 per annum + bonus + benefits
Posted: 20 May 2013
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We are seeking to recruit a talented PR and Social Media Manager who wants to be part of something special... To optimise brand within all entities of Social...
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Salary: £30,000 - £40,000 per year
Posted: 21 May 2013
London
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Salt
Salary: £30000 - £40000 per annum
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Offering up to £28k + benefits, we are looking for candidates with at least 3 years experience within digital marketing, and are looking to take on a role where...
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Salary: £24000 - £28000 per annum + Pension, Healthcare
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Halifax, West Yorkshire
Offering up to £28k + benefits, we are looking for candidates with at least 3 years experience within digital marketing, and are looking to take on a role where...
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Salary: £24000 - £28000 per annum + Pension, Healthcare
Posted: 21 May 2013
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Department:MarketingReporting To:Head of Marketing and AlliancesPurpose of Job: To work alongside the Head of Marketing to deliver a marketing program across the company.Key Areas of...
Harvey Nash plc
Salary: £25000 per annum + package
Posted: 15 May 2013
Wetherby
Proven copy writing skills... - Proven Organisational skills and time management. - Software skills, including the following: Word, Excel, PowerPoint, and ideally web content management systems... - Be able to develop...
Tectre Limited
Salary: Up to £25k per year, plus up to 10% bonus
Posted: 14 May 2013
Sheffield, South Yorkshire
Web Content Officer - Sheffield - 6 month fixed term contract. Exciting new opportunity for a talented Web Content Officer to join a leading company based in Sheffield.
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Salary: £20000 per annum
Posted: 24 May 2013
London
Content Strategy Manager, London 3 month fixed term contract £47,000 (Pro rata) Our client is in the charity sector and looking to overhaul their digital and online...
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Salary: £46000.00 - £47000.00 per annum + benefits ~(pro rata)
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Wetherby, West Yorkshire
Marketing Executive with at least 1 year experience of B2B marketing, SEO, email marketing, traditional marketing, copywriting and event marketing is required by a leading IT company. Any...
Circle Recruitment
Salary: £23000 - £25000 per annum + Bonus
Posted: 24 May 2013
Birmingham, West Midlands (County)
I am urgently looking for a Digital Marketing Manager (SEO / PPC / Social Media / Affiliates / eCommerce) to join their growing eCommerce department... Online Marketing Manager (Digital) (SEO / PPC / Social...
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Salary: £30000 - £45000 per annum + exclusive company package
Posted: 21 May 2013
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Salary: £27000 - £35000 per annum + Benefits
Posted: 22 May 2013
Worcestershire
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serocor solution
Salary: £24000 - £27000 per annum + benefits
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Salary: £50000 - 60000 Per Annum Excellent Benefits
Posted: 21 May 2013
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Job Title: E-Learning Developer... Working alongside subject matter experts in the business, you will develop e-learning modules and online learning resources to meet a variety of...
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Salary: £20,000 - £22,000
Posted: 21 May 2013
London
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