Pay per click (PPC)
UK > England
The table below provides summary statistics for contract job vacancies advertised in England requiring Pay per click skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Pay per click over the 6 months leading up to 29 July 2025, comparing them to the same period in the previous two years.
| 6 months to 29 Jul 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 492 | 534 | 608 |
| Rank change year-on-year | +42 | +74 | +154 |
| Contract jobs citing Pay per click | 10 | 9 | 12 |
| As % of all contract jobs advertised in England | 0.036% | 0.026% | 0.026% |
| As % of the Processes & Methodologies category | 0.040% | 0.031% | 0.029% |
| Number of daily rates quoted | 3 | 5 | 5 |
| 10th Percentile | - | £295 | £345 |
| 25th Percentile | £275 | £343 | £356 |
| Median daily rate (50th Percentile) | £300 | £355 | £425 |
| Median % change year-on-year | -15.49% | -16.47% | +13.33% |
| 75th Percentile | £325 | £368 | £438 |
| 90th Percentile | - | £552 | £490 |
| UK median daily rate | £300 | £355 | £425 |
| % change year-on-year | -15.49% | -16.47% | +6.25% |
| Number of hourly rates quoted | 1 | 0 | 4 |
| 10th Percentile | - | - | - |
| 25th Percentile | £25.75 | - | £21.00 |
| Median hourly rate | £26.50 | - | £22.00 |
| 75th Percentile | £27.25 | - | £39.13 |
| 90th Percentile | - | - | £68.15 |
| UK median hourly rate | £26.50 | - | £22.00 |
| % change year-on-year | - | - | -26.67% |
All Process and Methodology Skills
England
Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.
| Contract vacancies with a requirement for process or methodology skills | 24,940 | 29,460 | 41,322 |
| As % of all contract IT jobs advertised in England | 90.74% | 85.77% | 89.53% |
| Number of daily rates quoted | 15,991 | 19,293 | 28,886 |
| 10th Percentile | £300 | £313 | £325 |
| 25th Percentile | £405 | £416 | £438 |
| Median daily rate (50th Percentile) | £512 | £525 | £550 |
| Median % change year-on-year | -2.48% | -4.55% | - |
| 75th Percentile | £630 | £650 | £663 |
| 90th Percentile | £738 | £756 | £763 |
| UK median daily rate | £500 | £525 | £549 |
| % change year-on-year | -4.76% | -4.37% | -0.18% |
| Number of hourly rates quoted | 1,369 | 1,832 | 1,451 |
| 10th Percentile | £14.20 | £13.69 | £14.25 |
| 25th Percentile | £17.87 | £17.64 | £18.66 |
| Median hourly rate | £25.15 | £40.33 | £42.50 |
| Median % change year-on-year | -37.63% | -5.12% | +63.46% |
| 75th Percentile | £51.25 | £65.00 | £65.00 |
| 90th Percentile | £70.03 | £75.00 | £77.50 |
| UK median hourly rate | £25.15 | £40.00 | £42.50 |
| % change year-on-year | -37.13% | -5.88% | +60.38% |
Pay per click
Job Vacancy Trend in England
Job postings citing Pay per click as a proportion of all IT jobs advertised in England.
Pay per click
Contractor Daily Rate Trend in England
3-month moving average daily rate quoted in jobs citing Pay per click in England.
Pay per click
Contractor Hourly Rate Trend in England
3-month moving average hourly rates quoted in jobs citing Pay per click in England.
Pay per click
Contract Job Locations in England
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the England region over the 6 months to 29 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| London | +13 | 4 | £300 | -15.49% | 79 |
| South West | +37 | 3 | - | - | 3 |
| North of England | - | 2 | - | - | 41 |
| North East | - | 2 | - | - | 8 |
| South East | +24 | 1 | - | - | 25 |
| Pay per click UK |
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Pay per click
Co-occurring Skills and Capabilities in England by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: