Pay per click Contracts in England

Pay per click (PPC)
UK > England

The table below provides summary statistics for contract job vacancies advertised in England requiring Pay per click skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Pay per click over the 6 months leading up to 26 July 2025, comparing them to the same period in the previous two years.

6 months to
26 Jul 2025
Same period 2024 Same period 2023
Rank 510 524 606
Rank change year-on-year +14 +82 +154
Contract jobs citing Pay per click 10 9 13
As % of all contract jobs advertised in England 0.036% 0.026% 0.028%
As % of the Processes & Methodologies category 0.040% 0.030% 0.031%
Number of daily rates quoted 3 5 5
10th Percentile - £295 £345
25th Percentile £275 £343 £356
Median daily rate (50th Percentile) £300 £355 £425
Median % change year-on-year -15.49% -16.47% +13.33%
75th Percentile £325 £368 £438
90th Percentile - £552 £490
UK median daily rate £300 £355 £425
% change year-on-year -15.49% -16.47% +9.68%
Number of hourly rates quoted 1 0 5
10th Percentile - - -
25th Percentile £25.75 - £21.00
Median hourly rate £26.50 - £22.00
75th Percentile £27.25 - £23.00
90th Percentile - - £61.70
UK median hourly rate £26.50 - £22.00
% change year-on-year - - -26.67%

All Process and Methodology Skills
England

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 25,025 29,673 41,402
As % of all contract IT jobs advertised in England 90.70% 85.85% 89.57%
Number of daily rates quoted 16,045 19,439 28,947
10th Percentile £300 £313 £325
25th Percentile £405 £414 £438
Median daily rate (50th Percentile) £513 £525 £550
Median % change year-on-year -2.38% -4.55% -
75th Percentile £630 £650 £666
90th Percentile £738 £756 £763
UK median daily rate £500 £525 £550
% change year-on-year -4.76% -4.50% -0.05%
Number of hourly rates quoted 1,354 1,858 1,456
10th Percentile £14.20 £13.69 £14.25
25th Percentile £17.87 £17.50 £18.93
Median hourly rate £25.15 £40.33 £42.50
Median % change year-on-year -37.63% -5.12% +63.46%
75th Percentile £51.98 £65.00 £65.00
90th Percentile £70.16 £75.00 £78.00
UK median hourly rate £25.15 £40.00 £42.50
% change year-on-year -37.13% -5.88% +60.38%

Pay per click
Job Vacancy Trend in England

Job postings citing Pay per click as a proportion of all IT jobs advertised in England.

Job vacancy trend for Pay per click in England

Pay per click
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Pay per click in England.

Daily rate trend for Pay per click in England

Pay per click
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Pay per click in England.

Hourly rate trend for Pay per click in England

Pay per click
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the England region over the 6 months to 26 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +14 4 £300 -15.49% 76
South West +33 3 - - 2
North of England - 2 - - 41
North East - 2 - - 8
South East +27 1 - - 27
Pay per click
UK

Pay per click
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (10.00%) CMS
Cloud Services
1 4 (40.00%) Google Ads
General
1 7 (70.00%) Marketing
2 6 (60.00%) Social Skills
3 4 (40.00%) Finance
4 3 (30.00%) Analytical Skills
4 3 (30.00%) Presentation Skills
5 2 (20.00%) Brand Awareness
5 2 (20.00%) Public Sector
5 2 (20.00%) Retail
6 1 (10.00%) Inclusion and Diversity
6 1 (10.00%) Influencing Skills
6 1 (10.00%) Organisational Skills
6 1 (10.00%) Portuguese Language
Job Titles
1 3 (30.00%) Account Manager
1 3 (30.00%) Marketing Manager
1 3 (30.00%) PPC Manager
2 1 (10.00%) Digital Marketing Manager
2 1 (10.00%) Digital Marketing Specialist
2 1 (10.00%) Marketing Specialist
2 1 (10.00%) PPC Specialist
Miscellaneous
1 3 (30.00%) Self-Motivation
1 3 (30.00%) Social Media
2 2 (20.00%) Blog
2 2 (20.00%) Digital Media
2 2 (20.00%) Digital Signage
3 1 (10.00%) Marketing Technology
Processes & Methodologies
1 7 (70.00%) Digital Marketing
2 6 (60.00%) SEO
3 5 (50.00%) Marketing Strategy
4 3 (30.00%) A/B Testing
4 3 (30.00%) Budget Management
4 3 (30.00%) Data-Driven Decision Making
4 3 (30.00%) Decision-Making
4 3 (30.00%) Web Development
5 2 (20.00%) B2B
5 2 (20.00%) B2B Marketing
5 2 (20.00%) Brand Management
5 2 (20.00%) Digital Media Management
5 2 (20.00%) E-Commerce
5 2 (20.00%) Email Marketing
5 2 (20.00%) Market Research
6 1 (10.00%) Content Management
6 1 (10.00%) Copywriting
6 1 (10.00%) Marketing Automation
6 1 (10.00%) Marketing Management
6 1 (10.00%) Project Management
Qualifications
1 2 (20.00%) Degree
Quality Assurance & Compliance
1 1 (10.00%) GDPR
Vendors
1 4 (40.00%) Google
2 3 (30.00%) Facebook
3 1 (10.00%) HubSpot
3 1 (10.00%) Salesforce