Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per click (PPC)
England > London
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 598 541 582
Rank change year-on-year -57 +41 +1
Contract jobs citing Pay per click 36 66 20
As % of all contract IT jobs advertised in London 0.078% 0.15% 0.043%
As % of the Processes & Methodologies category 0.090% 0.17% 0.051%
Number of daily rates quoted 23 32 13
London median daily rate £225 £300 £275
Median daily rate % change year-on-year -25.00% +9.09% +4.76%
10th Percentile £113 £210 £149
90th Percentile £356 £475 £565
England median daily rate £218 £288 £350
% change year-on-year -24.35% -17.86% +33.33%
Number of hourly rates quoted 0 14 1
London median hourly rate - £14.50 £27.66
Median hourly rate % change year-on-year - -47.58% -
England median hourly rate £29.00 £14.50 £33.83
% change year-on-year +100.00% -57.14% +17.67%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 40213 38714 39399
As % of all contract IT jobs advertised in London 86.99% 86.21% 83.79%
Number of daily rates quoted 29244 27790 28144
London median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% +2.86%
10th Percentile £313 £305 £288
90th Percentile £670 £644 £638
England median daily rate £450 £425 £422
% change year-on-year +5.88% +0.62% +5.60%
Number of hourly rates quoted 374 399 477
London median hourly rate £22.50 £22.00 £20.00
Median hourly rate % change year-on-year +2.27% +10.00% +11.11%
10th Percentile £13.31 £12.25 £11.25
90th Percentile £52.35 £50.61 £50.00
England median hourly rate £23.75 £24.41 £22.50
% change year-on-year -2.70% +8.49% +18.42%

Pay per click
Job Vacancy Trend in London

Job postings citing Pay per click as a percentage of all IT jobs advertised in London.

Job vacancy trend for Pay per click in London

Pay per click
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Pay per click in London.

Contractor daily rate trend for Pay per click in London

Pay per click
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Pay per click in London over the 6 months to 19 November 2017.

Contractor daily rate histogram for Pay per click in London

Pay per click
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Pay per click in London.

Contractor hourly rate trend for Pay per click in London

Pay per click
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the London region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London -11 9 £158 -32.26% 6
Pay per click
England

For the 6 months to 19 November 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Pay per click.

1 26 (72.22%) Marketing
2 20 (55.56%) Analytics
3 18 (50.00%) Google
4 16 (44.44%) SEO
4 16 (44.44%) Google Analytics
5 14 (38.89%) Digital Marketing
6 9 (25.00%) AdWords
7 8 (22.22%) Social Media
7 8 (22.22%) Advertising
7 8 (22.22%) Retail
8 6 (16.67%) Stakeholder Management
8 6 (16.67%) HTML
8 6 (16.67%) Online Marketing
9 5 (13.89%) Analytical Skills
9 5 (13.89%) Marketing Management
9 5 (13.89%) JavaScript
9 5 (13.89%) Microsoft Excel
9 5 (13.89%) E-Commerce
9 5 (13.89%) Finance
9 5 (13.89%) Affiliate Marketing
10 4 (11.11%) Affiliate Network
10 4 (11.11%) Agile Software Development
10 4 (11.11%) CSS
10 4 (11.11%) User Experience
10 4 (11.11%) Marketing Strategy
11 3 (8.33%) Digital Media
11 3 (8.33%) Channel Management
11 3 (8.33%) Performance Management
11 3 (8.33%) Email Marketing
11 3 (8.33%) Blog

Pay per click
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (8.33%) CMS
2 2 (5.56%) SharePoint
3 1 (2.78%) ColdFusion
3 1 (2.78%) Sitecore CMS
3 1 (2.78%) WordPress
Applications
1 5 (13.89%) Microsoft Excel
2 2 (5.56%) Adobe Premiere
3 1 (2.78%) Microsoft Office
3 1 (2.78%) Microsoft PowerPoint
3 1 (2.78%) Photoshop
Business Applications
1 1 (2.78%) WebTrends
Cloud Services
1 16 (44.44%) Google Analytics
2 9 (25.00%) AdWords
3 2 (5.56%) Google Tag Manager
3 2 (5.56%) MailChimp
3 2 (5.56%) SurveyMonkey
4 1 (2.78%) Adobe Analytics
4 1 (2.78%) Google Cloud Platform
Communications & Networking
1 1 (2.78%) Intranet
Database & Business Intelligence
1 1 (2.78%) Big Data
1 1 (2.78%) BigQuery
1 1 (2.78%) Data Mining
1 1 (2.78%) Relational Database
Development Applications
1 2 (5.56%) Visual Studio
General
1 26 (72.22%) Marketing
2 8 (22.22%) Advertising
2 8 (22.22%) Retail
3 5 (13.89%) Finance
4 3 (8.33%) Banking
5 1 (2.78%) Billing
5 1 (2.78%) German Language
5 1 (2.78%) Italian Language
5 1 (2.78%) Legal
5 1 (2.78%) Publishing
5 1 (2.78%) Spanish Language
Job Titles
1 6 (16.67%) PPC Executive
2 5 (13.89%) Account Manager
2 5 (13.89%) Marketing Executive
2 5 (13.89%) Marketing Manager
3 4 (11.11%) Analyst
3 4 (11.11%) PPC Manager
4 3 (8.33%) Digital Executive
4 3 (8.33%) Digital Marketing Executive
4 3 (8.33%) Marketing Assistant
4 3 (8.33%) PPC Account Manager
5 2 (5.56%) Content Manager
5 2 (5.56%) Digital Account Manager
5 2 (5.56%) Marketing Analyst
5 2 (5.56%) Online Marketing Assistant
5 2 (5.56%) Online Marketing Manager
5 2 (5.56%) PPC Analyst
5 2 (5.56%) Web Manager
6 1 (2.78%) SEO Analyst
6 1 (2.78%) SEO Consultant
6 1 (2.78%) SharePoint Administrator
Libraries, Frameworks & Software Standards
1 6 (16.67%) HTML
2 4 (11.11%) CSS
3 1 (2.78%) .NET
3 1 (2.78%) Classic ASP
3 1 (2.78%) CSS3
3 1 (2.78%) HTML5
3 1 (2.78%) J2EE
3 1 (2.78%) jQuery
3 1 (2.78%) Regular Expression
3 1 (2.78%) Twitter Bootstrap
3 1 (2.78%) Web Services
3 1 (2.78%) XML
Miscellaneous
1 8 (22.22%) Social Media
2 5 (13.89%) Analytical Skills
3 4 (11.11%) User Experience
4 3 (8.33%) Blog
4 3 (8.33%) Digital Media
5 2 (5.56%) Graphic Design
6 1 (2.78%) Algorithms
Processes & Methodologies
1 20 (55.56%) Analytics
2 16 (44.44%) SEO
3 14 (38.89%) Digital Marketing
4 6 (16.67%) Online Marketing
4 6 (16.67%) Stakeholder Management
5 5 (13.89%) Affiliate Marketing
5 5 (13.89%) E-Commerce
5 5 (13.89%) Marketing Management
6 4 (11.11%) Affiliate Network
6 4 (11.11%) Agile Software Development
6 4 (11.11%) Marketing Strategy
7 3 (8.33%) B2B
7 3 (8.33%) Channel Management
7 3 (8.33%) Email Marketing
7 3 (8.33%) Performance Management
8 2 (5.56%) Customer Insight
8 2 (5.56%) Display Advertising
8 2 (5.56%) Project Management
8 2 (5.56%) Test Strategy
8 2 (5.56%) Time Management
Programming Languages
1 5 (13.89%) JavaScript
2 2 (5.56%) VBA
3 1 (2.78%) Perl
3 1 (2.78%) PHP
3 1 (2.78%) SQL
Systems Management
1 1 (2.78%) TeamSite
Vendors
1 18 (50.00%) Google
2 3 (8.33%) Microsoft
3 2 (5.56%) Facebook
4 1 (2.78%) Adobe
4 1 (2.78%) Ensighten
4 1 (2.78%) Hitwise
4 1 (2.78%) HP
4 1 (2.78%) Kenshoo
4 1 (2.78%) Marin
4 1 (2.78%) Omniture
4 1 (2.78%) Optimizely
4 1 (2.78%) Sitecore
4 1 (2.78%) Twitter
4 1 (2.78%) Yahoo!