The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per click (PPC)
England / London
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 410 411 427
Rank change year-on-year +1 +16  
Contract jobs citing Pay per click 12 23 8
As % of all contract IT jobs advertised in London 0.058% 0.11% 0.035%
As % of the Processes & Methodologies category 0.067% 0.12% 0.042%
Number of daily rates quoted 10 18 6
Median daily rate £360 £325 £313
Median daily rate % change year-on-year +10.76% +4.00%  
90% offered a daily rate of more than £292 £163 £183
10% offered a daily rate of more than £441 £525 £406
UK excluding London median daily rate £325 £195 £175
% change year-on-year +66.66% +11.42%  
Number of hourly rates quoted 0 1 0
Median hourly rate - £70.00 -
UK excluding London median hourly rate £29.00 £19.61 £12.50
% change year-on-year +47.88% +56.88%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
London
Contract job vacancies with a requirement for process and methodology skills 17998 18524 18927
As % of all contract IT job vacancies advertised in London 86.68% 85.33% 82.18%
Number of daily rates quoted 50303 52350 47249
Median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.55%  
90% offered a daily rate of more than £333 £313 £300
10% offered a daily rate of more than £650 £650 £638
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 502 404 591
Median hourly rate £25.75 £21.00 £22.00
Median hourly rate % change year-on-year +22.61% -4.54%  
90% offered a hourly rate of more than £14.00 £11.25 £10.50
10% offered a hourly rate of more than £53.75 £46.88 £58.75
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Pay per click
Job Vacancy Trend in London

Job postings citing Pay per click as a percentage of all IT jobs advertised in London.

Job vacancy trend for Pay per click in London

Pay per click
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Pay per click in London.

Contractor daily rate trend for Pay per click in London

Pay per click
Contractor Daily Rate Histogram in London

The daily rate distribution of IT jobs citing Pay per click in London over the 3 months to 28 June 2017.

Contractor daily rate histogram for Pay per click in London

Pay per click
Contractor Hourly Rate Trend in London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Pay per click in London.

Contractor hourly rate trend for Pay per click in London

For the 6 months to 28 June 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Pay per click.

1 18 (69.23%) Marketing
1 18 (69.23%) Analytics
2 13 (50.00%) Google
2 13 (50.00%) Digital Marketing
3 10 (38.46%) SEO
3 10 (38.46%) Analytical Skills
4 9 (34.62%) Microsoft Excel
4 9 (34.62%) Google Analytics
5 8 (30.77%) Social Media
5 8 (30.77%) E-Commerce
6 7 (26.92%) AdWords
7 6 (23.08%) Microsoft
8 5 (19.23%) Finance
8 5 (19.23%) Advertising
9 4 (15.38%) CSS
9 4 (15.38%) HTML
9 4 (15.38%) Data Analysis
9 4 (15.38%) Microsoft PowerPoint
9 4 (15.38%) Performance Management
9 4 (15.38%) Planning and Forecasting
9 4 (15.38%) User Experience
9 4 (15.38%) Test Strategy
10 3 (11.54%) Marketing Strategy
10 3 (11.54%) Adobe Analytics
10 3 (11.54%) Continuous Improvement
10 3 (11.54%) Digital Analytics
10 3 (11.54%) Web Analytics
10 3 (11.54%) Business Intelligence
10 3 (11.54%) Adobe
10 3 (11.54%) Retail

Pay per click
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (11.54%) CMS
2 2 (7.69%) SharePoint
Applications
1 9 (34.62%) Microsoft Excel
2 4 (15.38%) Microsoft PowerPoint
3 2 (7.69%) Adobe Premiere
Business Applications
1 1 (3.85%) SAP Oil and Gas
Cloud Services
1 9 (34.62%) Google Analytics
2 7 (26.92%) AdWords
3 3 (11.54%) Adobe Analytics
4 2 (7.69%) MailChimp
4 2 (7.69%) SurveyMonkey
Communications & Networking
1 1 (3.85%) Internet
1 1 (3.85%) Intranet
Database & Business Intelligence
1 1 (3.85%) Microsoft Power View
1 1 (3.85%) Power BI
Development Applications
1 2 (7.69%) Visual Studio
General
1 18 (69.23%) Marketing
2 5 (19.23%) Advertising
2 5 (19.23%) Finance
3 3 (11.54%) Retail
4 2 (7.69%) Danish Language
4 2 (7.69%) French Language
4 2 (7.69%) Telecoms
5 1 (3.85%) Banking
5 1 (3.85%) Brand Awareness
5 1 (3.85%) Dutch Language
5 1 (3.85%) Electronics
5 1 (3.85%) Manufacturing
Job Titles
1 6 (23.08%) Marketing Manager
1 6 (23.08%) PPC Manager
2 5 (19.23%) Analyst
2 5 (19.23%) Consultant
3 4 (15.38%) Digital Marketing Manager
3 4 (15.38%) Marketing Analyst
3 4 (15.38%) PPC Analyst
4 2 (7.69%) Account Manager
4 2 (7.69%) Break Fix Engineer
4 2 (7.69%) CMS Consultant
4 2 (7.69%) Content Manager
4 2 (7.69%) E-Commerce Consultant
4 2 (7.69%) Field Engineer
4 2 (7.69%) Field Service Engineer
4 2 (7.69%) PPC Account Manager
4 2 (7.69%) Senior Consultant
4 2 (7.69%) Senior E-Commerce Consultant
4 2 (7.69%) Senior Strategy Consultant
4 2 (7.69%) SEO Consultant
4 2 (7.69%) Strategy Consultant
Libraries, Frameworks & Software Standards
1 4 (15.38%) CSS
1 4 (15.38%) HTML
Miscellaneous
1 10 (38.46%) Analytical Skills
2 8 (30.77%) Social Media
3 4 (15.38%) User Experience
4 2 (7.69%) Digital Media
4 2 (7.69%) Mobile App
5 1 (3.85%) Mobile Banking
5 1 (3.85%) Virtual Team
Processes & Methodologies
1 18 (69.23%) Analytics
2 13 (50.00%) Digital Marketing
3 10 (38.46%) SEO
4 8 (30.77%) E-Commerce
5 4 (15.38%) Data Analysis
5 4 (15.38%) Performance Management
5 4 (15.38%) Planning and Forecasting
5 4 (15.38%) Test Strategy
6 3 (11.54%) Business Intelligence
6 3 (11.54%) Continuous Improvement
6 3 (11.54%) Digital Analytics
6 3 (11.54%) Marketing Strategy
6 3 (11.54%) Stakeholder Management
6 3 (11.54%) Web Analytics
7 2 (7.69%) Break/Fix
7 2 (7.69%) Content Marketing
7 2 (7.69%) Customer Insight
7 2 (7.69%) Marketing Management
7 2 (7.69%) People Management
7 2 (7.69%) Product Management
Programming Languages
1 2 (7.69%) JavaScript
2 1 (3.85%) SQL
Qualifications
1 1 (3.85%) Degree
1 1 (3.85%) MBA
1 1 (3.85%) PhD
Quality Assurance & Compliance
1 2 (7.69%) Actionable Recommendations
2 1 (3.85%) SLA
Vendors
1 13 (50.00%) Google
2 6 (23.08%) Microsoft
3 3 (11.54%) Adobe
4 2 (7.69%) DoubleClick
4 2 (7.69%) HP
5 1 (3.85%) Facebook
5 1 (3.85%) Kenshoo
5 1 (3.85%) Marin
5 1 (3.85%) Omniture
5 1 (3.85%) SAP
5 1 (3.85%) Yahoo!
London
Green Park Interim & Executive Ltd
Rate: Up to £450 per day
Posted: 14 hours ago
London
Salt
Rate: £0.00 - £260.00 per day
Posted: 5 days ago