Ad Operations Contracts in London

Advertising Operations (Ad Ops)
England > London

The table below provides summary statistics for contract job vacancies advertised in London requiring Ad Operations skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Ad Operations over the 6 months leading up to 30 April 2025, comparing them to the same period in the previous two years.

6 months to
30 Apr 2025
Same period 2024 Same period 2023
Rank 341 - 492
Rank change year-on-year - - +105
Contract jobs citing Ad Operations 13 0 5
As % of all contract jobs advertised in London 0.10% - 0.018%
As % of the Processes & Methodologies category 0.11% - 0.020%
Number of daily rates quoted 9 0 3
10th Percentile £300 - £435
25th Percentile £318 - £441
Median daily rate (50th Percentile) £335 - £500
Median % change year-on-year - - +125.99%
75th Percentile £356 - £575
90th Percentile £540 - £590
England median daily rate £335 - £438
% change year-on-year - - +59.09%
Number of hourly rates quoted 2 0 0
10th Percentile £25.01 - -
25th Percentile £25.41 - -
Median hourly rate £26.83 - -
75th Percentile £28.25 - -
90th Percentile £28.64 - -
England median hourly rate £26.83 - -

All Process and Methodology Skills
London

Ad Operations falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in London.

Contract vacancies with a requirement for process or methodology skills 11,566 15,789 24,635
As % of all contract IT jobs advertised in London 92.13% 88.49% 91.12%
Number of daily rates quoted 7,853 11,316 17,713
10th Percentile £350 £338 £375
25th Percentile £440 £450 £475
Median daily rate (50th Percentile) £550 £550 £590
Median % change year-on-year - -6.78% +2.61%
75th Percentile £688 £675 £700
90th Percentile £813 £800 £800
England median daily rate £525 £525 £550
% change year-on-year - -4.55% +2.33%
Number of hourly rates quoted 169 325 278
10th Percentile £16.37 £16.00 £18.59
25th Percentile £22.75 £20.00 £22.53
Median hourly rate £34.00 £28.50 £38.13
Median % change year-on-year +19.30% -25.25% +5.90%
75th Percentile £50.75 £46.86 £62.64
90th Percentile £63.75 £66.30 £76.78
England median hourly rate £30.00 £35.83 £37.50
% change year-on-year -16.27% -4.45% +53.20%

Ad Operations
Job Vacancy Trend in London

Job postings citing Ad Operations as a proportion of all IT jobs advertised in London.

Job vacancy trend for Ad Operations in London

Ad Operations
Contractor Daily Rate Trend in London

3-month moving average daily rate quoted in jobs citing Ad Operations in London.

Daily rate trend for Ad Operations in London

Ad Operations
Daily Rate Histogram in London

Daily rate distribution for jobs citing Ad Operations in London over the 6 months to 30 April 2025.

Daily rate histogram for Ad Operations in London

Ad Operations
Contractor Hourly Rate Trend in London

3-month moving average hourly rates quoted in jobs citing Ad Operations in London.

Hourly rate trend for Ad Operations in London

Ad Operations
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Ad Operations within the London region over the 6 months to 30 April 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Central London - 2 £525 - 3
Ad Operations
England

Ad Operations
Co-occurring Skills and Capabilities in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 3 (23.08%) Microsoft Excel
2 1 (7.69%) Microsoft PowerPoint
Cloud Services
1 1 (7.69%) Azure
1 1 (7.69%) Entra ID
1 1 (7.69%) Microsoft 365
1 1 (7.69%) Power Platform
1 1 (7.69%) Slack
1 1 (7.69%) WhatsApp
Communications & Networking
1 1 (7.69%) DHCP
1 1 (7.69%) DNS
1 1 (7.69%) Kerberos
Database & Business Intelligence
1 1 (7.69%) Power BI
General
1 10 (76.92%) Advertising
1 10 (76.92%) Analytical Skills
2 9 (69.23%) Finance
3 7 (53.85%) Marketing
4 3 (23.08%) Billing
5 2 (15.38%) Social Skills
6 1 (7.69%) German Language
6 1 (7.69%) Inclusion and Diversity
6 1 (7.69%) Italian Language
Job Titles
1 8 (61.54%) Account Manager
2 5 (38.46%) Digital Account Manager
3 4 (30.77%) Client Services Manager
4 2 (15.38%) Consultant
5 1 (7.69%) Active Directory Engineer
5 1 (7.69%) Ad Operations Specialist
5 1 (7.69%) Coordinator
5 1 (7.69%) Digital Marketing Specialist
5 1 (7.69%) Integration Consultant
5 1 (7.69%) Lead
5 1 (7.69%) Lead Consultant
5 1 (7.69%) Marketing Specialist
5 1 (7.69%) Sales Account Manager
5 1 (7.69%) Sales Manager
5 1 (7.69%) Salesforce Consultant
5 1 (7.69%) Solutions Consultant
Miscellaneous
1 8 (61.54%) Digital Media
2 5 (38.46%) Social Media
3 1 (7.69%) Marketing Technology
3 1 (7.69%) Onboarding
Operating Systems
1 1 (7.69%) Windows
1 1 (7.69%) Windows 10
1 1 (7.69%) Windows Server
Processes & Methodologies
1 10 (76.92%) Programmatic Advertising
2 8 (61.54%) Campaign Management
3 5 (38.46%) Customer Retention
3 5 (38.46%) Display Advertising
3 5 (38.46%) Problem-Solving
3 5 (38.46%) Strategic Planning
4 4 (30.77%) CRM
5 3 (23.08%) Analytical Thinking
5 3 (23.08%) Workflow
6 2 (15.38%) Analytics
7 1 (7.69%) API Integration
7 1 (7.69%) Cybersecurity
7 1 (7.69%) Dashboard Development
7 1 (7.69%) Data-Driven Decision Making
7 1 (7.69%) Marketing Automation
7 1 (7.69%) Personalization
7 1 (7.69%) Privileged Access Management
7 1 (7.69%) Proactive Monitoring
7 1 (7.69%) Stakeholder Engagement
7 1 (7.69%) User Experience
Programming Languages
1 1 (7.69%) PowerShell
Qualifications
1 3 (23.08%) PMP
2 1 (7.69%) Degree
2 1 (7.69%) MCSE
2 1 (7.69%) Microsoft Certification
System Software
1 1 (7.69%) Active Directory
Systems Management
1 1 (7.69%) Active Directory Federation Services
Vendors
1 7 (53.85%) Salesforce
2 6 (46.15%) Google
3 3 (23.08%) comScore
4 1 (7.69%) Criteo
4 1 (7.69%) Microsoft