Social Media Contracts in the UK excluding London

Social Media
UK > UK excluding London

The table below looks at the prevalence of the term Social Media in contract job vacancies in the UK excluding London. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Social Media over the 6 months leading up to 17 May 2025, comparing them to the same period in the previous two years.

6 months to
17 May 2025
Same period 2024 Same period 2023
Rank 270 344 405
Rank change year-on-year +74 +61 +46
Contract jobs citing Social Media 78 51 46
As % of all contract jobs advertised in the UK excluding London 0.60% 0.25% 0.20%
As % of the Miscellaneous category 1.80% 0.87% 0.62%
Number of daily rates quoted 17 25 34
10th Percentile £200 £121 £163
25th Percentile £205 £155 £258
Median daily rate (50th Percentile) £400 £285 £375
Median % change year-on-year +40.35% -24.00% +20.00%
75th Percentile £575 £450 £461
90th Percentile £588 £590 £714
UK median daily rate £400 £275 £375
% change year-on-year +45.45% -26.67% -1.83%
Number of hourly rates quoted 0 13 3
10th Percentile - £11.75 -
25th Percentile - £15.13 £21.00
Median hourly rate - £25.25 £22.00
Median % change year-on-year - +14.77% +0.14%
75th Percentile - - £64.13
90th Percentile - £66.25 £88.80
UK median hourly rate £48.25 £40.00 £30.00
% change year-on-year +20.63% +33.33% -38.14%

All Generic Skills
UK excluding London

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in the UK excluding London.

Contract vacancies with a requirement for generic IT skills 4,327 5,889 7,468
As % of all contract IT jobs advertised in the UK excluding London 33.33% 29.02% 32.47%
Number of daily rates quoted 2,621 3,540 5,014
10th Percentile £205 £210 £220
25th Percentile £363 £378 £388
Median daily rate (50th Percentile) £480 £500 £500
Median % change year-on-year -4.00% - +5.26%
75th Percentile £588 £595 £613
90th Percentile £656 £688 £700
UK median daily rate £525 £540 £550
% change year-on-year -2.78% -1.82% -
Number of hourly rates quoted 306 719 420
10th Percentile £16.52 £12.15 £9.80
25th Percentile £18.92 £14.06 £10.63
Median hourly rate £29.53 £30.00 £22.00
Median % change year-on-year -1.58% +36.36% +3.53%
75th Percentile £64.51 £61.30 £64.63
90th Percentile £83.31 £70.00 £75.00
UK median hourly rate £31.76 £31.50 £22.49
% change year-on-year +0.83% +40.09% -19.70%

Social Media
Job Vacancy Trend in the UK excluding London

Job postings citing Social Media as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Social Media in the UK excluding London

Social Media
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Social Media in the UK excluding London.

Daily rate trend for Social Media in the UK excluding London

Social Media
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Social Media in the UK excluding London over the 6 months to 17 May 2025.

Daily rate histogram for Social Media in the UK excluding London

Social Media
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Social Media in the UK excluding London.

Hourly rate trend for Social Media in the UK excluding London

Social Media
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the UK excluding London region over the 6 months to 17 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Scotland +46 46 £210 -6.67% 22
North of England +18 10 £400 +150.00% 125
North West +18 8 £400 +150.00% 75
Midlands +17 7 £575 -4.17% 64
West Midlands +6 7 £575 -4.17% 43
South East +34 5 £421 +110.63% 145
South West - 4 £373 - 45
Wales - 3 - - 14
North East -3 2 - - 14
Northern Ireland - 2 - - 4
East of England +20 1 - - 15
Social Media
UK

Social Media
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (7.69%) SharePoint
2 3 (3.85%) CMS
3 2 (2.56%) EPiServer
3 2 (2.56%) Umbraco
3 2 (2.56%) WordPress
4 1 (1.28%) Microsoft Exchange
Applications
1 3 (3.85%) Chatbot
2 2 (2.56%) Adobe After Effects
2 2 (2.56%) Adobe Illustrator
2 2 (2.56%) Microsoft PowerPoint
2 2 (2.56%) Photoshop
3 1 (1.28%) Adobe Premiere
3 1 (1.28%) CINEMA 4D
3 1 (1.28%) Final Cut Pro
3 1 (1.28%) Microsoft Excel
3 1 (1.28%) Microsoft Office
Cloud Services
1 6 (7.69%) Google Analytics
2 5 (6.41%) Microsoft 365
3 4 (5.13%) Adobe Analytics
3 4 (5.13%) Figma
4 2 (2.56%) Canva
4 2 (2.56%) Yammer
5 1 (1.28%) Azure
5 1 (1.28%) Entra ID
5 1 (1.28%) Google Ads
Communications & Networking
1 44 (56.41%) Broadband
2 5 (6.41%) Intranet
3 1 (1.28%) Firewall
General
1 63 (80.77%) Social Skills
2 54 (69.23%) Finance
3 44 (56.41%) General Ledger
4 24 (30.77%) Marketing
5 13 (16.67%) Public Sector
6 8 (10.26%) Analytical Skills
7 6 (7.69%) Brand Awareness
8 4 (5.13%) Legal
9 3 (3.85%) Banking
9 3 (3.85%) Publishing
9 3 (3.85%) Retail
10 2 (2.56%) Investment Banking
10 2 (2.56%) Military
10 2 (2.56%) Organisational Skills
11 1 (1.28%) Inclusion and Diversity
11 1 (1.28%) Influencing Skills
11 1 (1.28%) Italian Language
11 1 (1.28%) Multimedia
11 1 (1.28%) Presentation Skills
11 1 (1.28%) Public Speaking
Job Titles
1 47 (60.26%) Analyst
2 46 (58.97%) Senior
3 44 (56.41%) Financial Analyst
3 44 (56.41%) Senior Analyst
3 44 (56.41%) Senior Financial Analyst
4 4 (5.13%) Campaign Manager
4 4 (5.13%) Designer
4 4 (5.13%) Lead
5 3 (3.85%) Communications Officer
5 3 (3.85%) Content Designer
5 3 (3.85%) UX Designer
6 2 (2.56%) Content Editor
6 2 (2.56%) Digital Content Editor
6 2 (2.56%) Digital Editor
6 2 (2.56%) Marketing Manager
7 1 (1.28%) Email Marketing Specialist
7 1 (1.28%) Graduate Analyst
7 1 (1.28%) Marketing Business Analyst
7 1 (1.28%) Marketing Specialist
7 1 (1.28%) Motion Designer
Libraries, Frameworks & Software Standards
1 1 (1.28%) Web Services
Miscellaneous
1 7 (8.97%) Blog
2 4 (5.13%) Digital Signage
2 4 (5.13%) Mobile App
2 4 (5.13%) Onboarding
3 3 (3.85%) Digital Media
4 2 (2.56%) Freedom of Information
4 2 (2.56%) Graphic Design
4 2 (2.56%) Management Information System
4 2 (2.56%) Motion Graphics
4 2 (2.56%) Podcast
5 1 (1.28%) Animation
5 1 (1.28%) Data Protection Act
5 1 (1.28%) Photography
5 1 (1.28%) Product Ownership
5 1 (1.28%) Self-Motivation
5 1 (1.28%) Video Editing
Operating Systems
1 1 (1.28%) Windows
1 1 (1.28%) Windows 10
Processes & Methodologies
1 50 (64.10%) Stakeholder Management
2 45 (57.69%) Root Cause Analysis
3 44 (56.41%) Accounts Payable
3 44 (56.41%) Procure-to-Pay
4 9 (11.54%) Analytics
5 8 (10.26%) Problem-Solving
6 6 (7.69%) B2B
6 6 (7.69%) Digital Marketing
6 6 (7.69%) Performance Measurement
6 6 (7.69%) Project Management
6 6 (7.69%) Storytelling
7 5 (6.41%) Campaign Management
7 5 (6.41%) Customer Service
7 5 (6.41%) Marketing Automation
7 5 (6.41%) Strategic Thinking
7 5 (6.41%) User Experience
8 4 (5.13%) Content Development
8 4 (5.13%) Decision-Making
8 4 (5.13%) Intelligent Automation
8 4 (5.13%) Lead Generation
Programming Languages
1 1 (1.28%) PowerShell
Qualifications
1 44 (56.41%) ACCA
1 44 (56.41%) CIMA
2 11 (14.10%) Degree
3 1 (1.28%) DBS Check
3 1 (1.28%) Postgraduate
Quality Assurance & Compliance
1 8 (10.26%) Accessibility
2 2 (2.56%) GDPR
3 1 (1.28%) SLA
System Software
1 2 (2.56%) Active Directory
Systems Management
1 2 (2.56%) Microsoft Intune
2 1 (1.28%) Jamf Pro
Vendors
1 45 (57.69%) SAP
2 7 (8.97%) Adobe
3 6 (7.69%) Google
4 5 (6.41%) Facebook
4 5 (6.41%) Microsoft
4 5 (6.41%) Twitter
5 3 (3.85%) Instagram
6 2 (2.56%) Sun
6 2 (2.56%) YouTube
7 1 (1.28%) Cisco
7 1 (1.28%) Marketo
7 1 (1.28%) Meraki
7 1 (1.28%) TikTok