Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Campaign Analysis skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Campaign Analysis over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Campaign Analysis
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 1140 1124 1199
Rank change year-on-year -16 +75 -1
Permanent jobs citing Campaign Analysis 42 101 110
As % of all permanent IT jobs advertised in the UK 0.023% 0.053% 0.051%
As % of the Processes & Methodologies category 0.026% 0.059% 0.057%
Number of salaries quoted 33 69 85
UK median annual salary £42,500 £37,500 £36,000
Median salary % change year-on-year +13.33% +4.17% -12.73%
10th Percentile £30,000 £26,250 £26,700
90th Percentile £59,000 £61,250 £56,250
UK excluding London median annual salary £42,500 £37,500 £38,750
% change year-on-year +13.33% -3.23% -13.89%

Campaign Analysis is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 162377 170041 191608
As % of all permanent IT jobs advertised in the UK 89.91% 89.40% 88.80%
Number of salaries quoted 128248 141329 157803
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Campaign Analysis
Job Vacancy Trend

Job postings citing Campaign Analysis as a percentage of all IT jobs advertised.

Job vacancy trend for Campaign Analysis in the UK

Campaign Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Campaign Analysis.

Salary trend for Campaign Analysis in the UK

Campaign Analysis
Salary Histogram

The salary distribution of IT jobs citing Campaign Analysis over the 6 months to 22 November 2017.

Salary histogram for Campaign Analysis in the UK

Campaign Analysis
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Campaign Analysis within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -46 37 £42,500 +13.33% 5
London -35 22 £40,750 -14.21% 1
UK excluding London +15 20 £42,500 +13.33% 4
South East +16 13 £50,000 +33.33% 1
Scotland - 5 £37,500 -
East Midlands +38 1 £47,500 +58.33%
Midlands +29 1 £47,500 +58.33% 2
North of England -8 1 - - 1
North West - 1 - - 1

For the 6 months to 22 November 2017, IT jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Campaign Analysis.

1 36 (85.71%) Marketing
2 26 (61.90%) Analytical Skills
3 24 (57.14%) SQL
4 20 (47.62%) Analytics
5 18 (42.86%) Post-Campaign Analysis
6 16 (38.10%) Microsoft Excel
7 15 (35.71%) Business Intelligence
7 15 (35.71%) Degree
8 14 (33.33%) Google
9 13 (30.95%) CRM
10 12 (28.57%) Customer Insight
11 11 (26.19%) Mathematics
11 11 (26.19%) Cognos
11 11 (26.19%) Power BI
12 10 (23.81%) Adobe
12 10 (23.81%) Google Analytics
13 9 (21.43%) Adobe Campaign
13 9 (21.43%) Data Mining
13 9 (21.43%) SAS
14 8 (19.05%) Stakeholder Management
14 8 (19.05%) Campaign Management
15 7 (16.67%) R
15 7 (16.67%) Tableau
15 7 (16.67%) Actionable Insight
16 6 (14.29%) SPSS Modeler
16 6 (14.29%) Statistics
16 6 (14.29%) Finance
16 6 (14.29%) Data Modelling
16 6 (14.29%) SPSS
17 5 (11.90%) IBM

Campaign Analysis
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (21.43%) SAS
Applications
1 16 (38.10%) Microsoft Excel
2 6 (14.29%) SPSS
2 6 (14.29%) SPSS Modeler
3 2 (4.76%) Microsoft PowerPoint
4 1 (2.38%) Spreadsheet
Business Applications
1 9 (21.43%) Adobe Campaign
2 3 (7.14%) Eloqua
3 2 (4.76%) Dynamics CRM
3 2 (4.76%) FastStats
4 1 (2.38%) Oracle Utilities
Cloud Services
1 10 (23.81%) Google Analytics
2 5 (11.90%) Microsoft Azure
Database & Business Intelligence
1 11 (26.19%) Power BI
2 9 (21.43%) Data Mining
3 5 (11.90%) Qlik Sense
3 5 (11.90%) QlikView
4 4 (9.52%) BusinessObjects
5 3 (7.14%) Relational Database
6 2 (4.76%) Data Warehouse
6 2 (4.76%) SQL Server
7 1 (2.38%) Data Mart
7 1 (2.38%) Oracle BI EE
7 1 (2.38%) Oracle BI Publisher
7 1 (2.38%) RDBMS
7 1 (2.38%) SAS EBI
7 1 (2.38%) SQL Server Reporting Services
Development Applications
1 1 (2.38%) SQL Server Management Studio (SSMS)
General
1 36 (85.71%) Marketing
2 6 (14.29%) Finance
3 3 (7.14%) Advertising
4 2 (4.76%) Electronics
5 1 (2.38%) Games
5 1 (2.38%) Legal
5 1 (2.38%) Online Betting
5 1 (2.38%) Retail
Job Titles
1 22 (52.38%) Analyst
2 9 (21.43%) Insight Analyst
3 8 (19.05%) Data Analyst
4 7 (16.67%) CRM Analyst
5 5 (11.90%) Developer
5 5 (11.90%) QlikView Developer
6 3 (7.14%) Marketing Analyst
6 3 (7.14%) Senior Analyst
7 2 (4.76%) Analytics Manager
7 2 (4.76%) Campaign Analyst
7 2 (4.76%) Customer Analyst
7 2 (4.76%) Customer Insight Analyst
7 2 (4.76%) Database Manager
7 2 (4.76%) Database Marketing Manager
7 2 (4.76%) Marketing Campaign Analyst
7 2 (4.76%) Marketing Database Manager
7 2 (4.76%) Marketing Executive
7 2 (4.76%) Marketing Manager
7 2 (4.76%) Mobile Marketing Executive
8 1 (2.38%) Data Modeller
Libraries, Frameworks & Software Standards
1 5 (11.90%) XML
2 3 (7.14%) HTML
Miscellaneous
1 26 (61.90%) Analytical Skills
2 4 (9.52%) Analytical Mindset
3 2 (4.76%) Computer Science
3 2 (4.76%) Mobile App
3 2 (4.76%) RIA
3 2 (4.76%) Social Media
4 1 (2.38%) Algorithms
4 1 (2.38%) Credit Risk
4 1 (2.38%) Data Structures
4 1 (2.38%) Infotainment
Processes & Methodologies
1 20 (47.62%) Analytics
2 18 (42.86%) Post-Campaign Analysis
3 15 (35.71%) Business Intelligence
4 13 (30.95%) CRM
5 12 (28.57%) Customer Insight
6 11 (26.19%) Mathematics
7 8 (19.05%) Campaign Management
7 8 (19.05%) Stakeholder Management
8 7 (16.67%) Actionable Insight
9 6 (14.29%) Data Modelling
9 6 (14.29%) Statistics
10 5 (11.90%) Cohort Analysis
10 5 (11.90%) Data Analysis
10 5 (11.90%) Front End Development
10 5 (11.90%) Market Research
10 5 (11.90%) SDLC
10 5 (11.90%) Web Analytics
11 4 (9.52%) Customer Acquisition
11 4 (9.52%) Lead Generation
11 4 (9.52%) Pay per click
Programming Languages
1 24 (57.14%) SQL
2 7 (16.67%) R
3 5 (11.90%) VB
4 4 (9.52%) VBA
5 3 (7.14%) Python
6 1 (2.38%) C#
6 1 (2.38%) Java
Qualifications
1 15 (35.71%) Degree
2 2 (4.76%) Numerate Degree
3 1 (2.38%) Master's Degree
Quality Assurance & Compliance
1 2 (4.76%) Data Quality
2 1 (2.38%) Actionable Recommendations
Vendors
1 14 (33.33%) Google
2 11 (26.19%) Cognos
3 10 (23.81%) Adobe
4 7 (16.67%) Tableau
5 5 (11.90%) IBM
5 5 (11.90%) Omniture
5 5 (11.90%) Salesforce.com
6 3 (7.14%) Marketo
6 3 (7.14%) Microsoft
6 3 (7.14%) Oracle
7 2 (4.76%) Alterian
7 2 (4.76%) HubSpot
7 2 (4.76%) Kenshoo
7 2 (4.76%) Marin
7 2 (4.76%) Pardot
7 2 (4.76%) Siebel
8 1 (2.38%) Salesforce Marketing Cloud