Senior Digital Analyst Contract Job Trends

Senior Digital Analyst
UK

The median Senior Digital Analyst daily rate in the UK is £475, according to job vacancies posted in the 6 months leading up to 20 December 2025.

The table below compares current contractor rates and summary statistics with the previous two years.

6 months to
20 Dec 2025
Same period 2024 Same period 2023
Rank 575 538 595
Rank change year-on-year -37 +57 +195
Contract jobs requiring a Senior Digital Analyst 16 3 2
As % of all contract jobs in the UK 0.043% 0.009% 0.005%
As % of the Job Titles category 0.048% 0.009% 0.005%
Number of daily rates quoted 11 1 1
10th Percentile £406 - -
25th Percentile £408 - £563
Median daily rate (50th Percentile) £475 £550 £575
Median % change year-on-year -13.64% -4.35% +14.54%
75th Percentile £525 - £588
90th Percentile - - -
UK excluding London median daily rate £416 - -
Number of hourly rates quoted 1 0 0
Median hourly rate £75.00 - -
UK excluding London median hourly rate £75.00 - -

All Contract IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK with a recognized job title 33,545 31,624 41,095
% of contract IT jobs with a recognized job title 91.00% 92.80% 93.40%
Number of daily rates quoted 21,197 19,461 27,642
10th Percentile £293 £300 £288
25th Percentile £404 £409 £413
Median daily rate (50th Percentile) £500 £525 £525
Median % change year-on-year -4.76% - -4.55%
75th Percentile £618 £638 £643
90th Percentile £720 £738 £738
UK excluding London median daily rate £475 £488 £500
% change year-on-year -2.56% -2.50% -
Number of hourly rates quoted 1,986 989 1,457
10th Percentile £14.25 £15.60 £15.14
25th Percentile £18.08 £21.22 £19.06
Median hourly rate £25.15 £33.50 £45.00
Median % change year-on-year -24.93% -25.56% +50.00%
75th Percentile £57.50 £62.69 £65.00
90th Percentile £70.44 £72.55 £77.50
UK excluding London median hourly rate £25.15 £32.50 £45.00
% change year-on-year -22.62% -27.78% +82.48%

Senior Digital Analyst
Job Vacancy Trend

Historical trend showing the proportion of contract IT job postings featuring 'Senior Digital Analyst' in the job title relative to all contract IT jobs advertised.

Senior Digital Analyst job vacancy trend in the UK

Senior Digital Analyst
Daily Rate Trend

Contractor daily rate distribution trend for Senior Digital Analyst job vacancies in the UK.

Contractor daily rate distribution trend for Senior Digital Analyst job vacancies in the UK

Senior Digital Analyst
Daily Rate Histogram

Daily rate distribution for jobs citing Senior Digital Analyst over the 6 months to 20 December 2025.

Daily rate histogram for Senior Digital Analyst in the UK

Senior Digital Analyst
Top 10 Contract Job Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Senior Digital Analyst within the UK over the 6 months to 20 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England -32 12 £470 -14.55% 3
London +6 6 £525 -4.55% 1
UK excluding London -32 5 £416 - 3
Work from Home -1 2 £295 - 2
North West -23 2 £443 -
North of England -47 2 £443 - 1
Midlands - 1 £295 - 1
South East - 1 - - 1
South West - 1 £413 -
West Midlands - 1 £295 - 1

Senior Digital Analyst Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 20 December 2025, Senior Digital Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads featuring Senior Digital Analyst in the job title.

1 6 (37.50%) User Stories
2 5 (31.25%) Agile
2 5 (31.25%) Requirements Gathering
2 5 (31.25%) Stakeholder Engagement
3 4 (25.00%) Business Analysis
3 4 (25.00%) Confluence
3 4 (25.00%) JIRA
3 4 (25.00%) Power BI
3 4 (25.00%) Power Platform
3 4 (25.00%) Visualisation
4 3 (18.75%) Acceptance Criteria
4 3 (18.75%) Continuous Improvement
4 3 (18.75%) Google
4 3 (18.75%) SAP
4 3 (18.75%) Scrum
5 2 (12.50%) Analytics
5 2 (12.50%) Asset Management
5 2 (12.50%) Backlog Refinement
5 2 (12.50%) BigQuery
5 2 (12.50%) Business Case
5 2 (12.50%) Business Intelligence
5 2 (12.50%) Collaborative Working
5 2 (12.50%) Critical Thinking
5 2 (12.50%) Databricks
5 2 (12.50%) Degree
5 2 (12.50%) Digital Analytics
5 2 (12.50%) Digital Engineering
5 2 (12.50%) GCP
5 2 (12.50%) Google Analytics
5 2 (12.50%) Knowledge Transfer

Senior Digital Analyst Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (25.00%) Confluence
Applications
1 2 (12.50%) MS Visio
2 1 (6.25%) Microsoft PowerPoint
Cloud Services
1 4 (25.00%) Power Platform
2 2 (12.50%) GCP
2 2 (12.50%) Google Analytics
2 2 (12.50%) Miro
3 1 (6.25%) Azure
3 1 (6.25%) Azure DevOps
3 1 (6.25%) Google Tag Manager
Communications & Networking
1 1 (6.25%) LAN
1 1 (6.25%) WAN
Database & Business Intelligence
1 4 (25.00%) Power BI
2 2 (12.50%) BigQuery
2 2 (12.50%) Looker
2 2 (12.50%) Tableau
Development Applications
1 4 (25.00%) JIRA
2 1 (6.25%) Browser DevTools
2 1 (6.25%) Charles Proxy
2 1 (6.25%) Cucumber
2 1 (6.25%) Fiddler
2 1 (6.25%) Selenium
General
1 8 (50.00%) Social Skills
2 6 (37.50%) Public Sector
3 5 (31.25%) Analytical Skills
4 2 (12.50%) Finance
4 2 (12.50%) Presentation Skills
5 1 (6.25%) Advertising
5 1 (6.25%) Banking
5 1 (6.25%) Documentation Skills
5 1 (6.25%) Electronics
5 1 (6.25%) Marketing
5 1 (6.25%) Organisational Skills
Miscellaneous
1 2 (12.50%) Onboarding
2 1 (6.25%) Marketing Technology
2 1 (6.25%) Product Ownership
Processes & Methodologies
1 6 (37.50%) User Stories
2 5 (31.25%) Agile
2 5 (31.25%) Requirements Gathering
2 5 (31.25%) Stakeholder Engagement
3 4 (25.00%) Business Analysis
3 4 (25.00%) Visualisation
4 3 (18.75%) Acceptance Criteria
4 3 (18.75%) Continuous Improvement
4 3 (18.75%) Scrum
5 2 (12.50%) Backlog Refinement
5 2 (12.50%) Business Case
5 2 (12.50%) Collaborative Working
5 2 (12.50%) Critical Thinking
5 2 (12.50%) Digital Analytics
5 2 (12.50%) Digital Engineering
5 2 (12.50%) Knowledge Transfer
5 2 (12.50%) SDLC
5 2 (12.50%) Service Design
5 2 (12.50%) Storytelling
5 2 (12.50%) User-Centered Design (UCD)
Programming Languages
1 2 (12.50%) SQL
2 1 (6.25%) JavaScript
Qualifications
1 2 (12.50%) Degree
2 1 (6.25%) BPSS Clearance
2 1 (6.25%) Computer Science Degree
Vendors
1 3 (18.75%) Google
1 3 (18.75%) SAP
2 2 (12.50%) Databricks
3 1 (6.25%) Adobe
3 1 (6.25%) JD Edwards
3 1 (6.25%) OneTrust
3 1 (6.25%) Tealium