SEO Jobs in the City of London

Search Engine Optimisation (SEO)
Central London > City of London

The table below provides summary statistics for permanent job vacancies advertised in the City of London requiring SEO skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited SEO over the 6 months leading up to 19 May 2025, comparing them to the same period in the previous two years.

6 months to
19 May 2025
Same period 2024 Same period 2023
Rank 123 165 217
Rank change year-on-year +42 +52 +31
Permanent jobs citing SEO 20 7 13
As % of all permanent jobs advertised in the City of London 0.99% 0.21% 0.28%
As % of the Processes & Methodologies category 1.03% 0.23% 0.30%
Number of salaries quoted 5 7 13
10th Percentile - £34,750 £27,500
25th Percentile £61,250 £36,250 £32,500
Median annual salary (50th Percentile) £67,500 £42,500 £50,000
Median % change year-on-year +58.82% -15.00% +21.95%
75th Percentile £73,750 £48,750 £62,500
90th Percentile - £50,000 £71,750
Central London median annual salary £67,500 £42,500 £55,000
% change year-on-year +58.82% -22.73% +34.15%

All Process and Methodology Skills
City of London

SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the City of London.

Permanent vacancies with a requirement for process or methodology skills 1,944 3,059 4,370
As % of all permanent jobs advertised in the City of London 96.05% 91.89% 95.19%
Number of salaries quoted 1,473 2,402 3,648
10th Percentile £41,800 £41,250 £43,000
25th Percentile £53,750 £55,000 £56,250
Median annual salary (50th Percentile) £75,000 £75,000 £75,000
Median % change year-on-year - - +3.45%
75th Percentile £97,500 £95,000 £98,750
90th Percentile £120,000 £112,500 £115,000
Central London median annual salary £75,000 £72,500 £75,000
% change year-on-year +3.45% -3.33% +3.45%

SEO
Job Vacancy Trend in the City of London

Job postings citing SEO as a proportion of all IT jobs advertised in the City of London.

Job vacancy trend for SEO in the City of London

SEO
Salary Trend in the City of London

3-month moving average salary quoted in jobs citing SEO in the City of London.

Salary trend for SEO in the City of London

SEO
Co-occurring Skills and Capabilities in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (50.00%) CMS
2 3 (15.00%) WordPress
3 1 (5.00%) Drupal
Applications
1 7 (35.00%) Microsoft Excel
Cloud Services
1 8 (40.00%) Google Analytics
2 7 (35.00%) Google Ads
2 7 (35.00%) Google Sheets
Development Applications
1 3 (15.00%) Git
1 3 (15.00%) Jasmine
1 3 (15.00%) Mocha
1 3 (15.00%) PHPUnit
General
1 15 (75.00%) Marketing
2 9 (45.00%) Advertising
2 9 (45.00%) Social Skills
3 7 (35.00%) Analytical Skills
4 6 (30.00%) Publishing
5 5 (25.00%) Inclusion and Diversity
5 5 (25.00%) Law
5 5 (25.00%) Legal
6 2 (10.00%) Finance
7 1 (5.00%) Multimedia
Job Titles
1 7 (35.00%) Analyst
1 7 (35.00%) PPC Analyst
2 5 (25.00%) Content Designer
2 5 (25.00%) Designer
2 5 (25.00%) Junior
2 5 (25.00%) Junior Content Designer
2 5 (25.00%) Junior Designer
3 3 (15.00%) Developer
3 3 (15.00%) Web Developer
4 2 (10.00%) Digital Producer
4 2 (10.00%) PHP Developer
4 2 (10.00%) PHP Web Developer
4 2 (10.00%) PHP WordPress Developer
4 2 (10.00%) WordPress Developer
5 1 (5.00%) Communications Officer
5 1 (5.00%) Lead
5 1 (5.00%) Marketing Specialist
5 1 (5.00%) Senior
5 1 (5.00%) Senior Data Warehouse Specialist
Libraries, Frameworks & Software Standards
1 3 (15.00%) Ajax
1 3 (15.00%) AngularJS
1 3 (15.00%) CSS
1 3 (15.00%) CSS3
1 3 (15.00%) HTML
1 3 (15.00%) HTML5
1 3 (15.00%) Jest
1 3 (15.00%) jQuery
1 3 (15.00%) JSON
1 3 (15.00%) LESS
1 3 (15.00%) Node.js
1 3 (15.00%) React
1 3 (15.00%) Sass
1 3 (15.00%) Vue
1 3 (15.00%) Web Services
Miscellaneous
1 11 (55.00%) Social Media
2 7 (35.00%) Self-Motivation
3 1 (5.00%) Derivative
3 1 (5.00%) Marketing Technology
Processes & Methodologies
1 15 (75.00%) Analytics
2 8 (40.00%) Content Management
3 7 (35.00%) A/B Testing
3 7 (35.00%) Actionable Insight
3 7 (35.00%) Campaign Management
3 7 (35.00%) Collaborative Working
3 7 (35.00%) Data Analysis
3 7 (35.00%) Data Analytics
3 7 (35.00%) Data-Driven Decision Making
3 7 (35.00%) Digital Marketing
3 7 (35.00%) Pay per click
3 7 (35.00%) Performance Monitoring
4 6 (30.00%) Thought Leadership
5 5 (25.00%) Behavioural Analytics
5 5 (25.00%) Content Strategy
5 5 (25.00%) Continuous Improvement
5 5 (25.00%) Decision-Making
5 5 (25.00%) User-Centered Design (UCD)
6 4 (20.00%) Marketing Strategy
6 4 (20.00%) Web Development
Programming Languages
1 3 (15.00%) JavaScript
1 3 (15.00%) PHP
Qualifications
1 7 (35.00%) Degree
Quality Assurance & Compliance
1 6 (30.00%) Accessibility
Vendors
1 8 (40.00%) Google
2 7 (35.00%) Microsoft
3 2 (10.00%) Facebook
3 2 (10.00%) Instagram
4 1 (5.00%) OneTrust