B2B Job Trends in Hertfordshire

Business-to-Business (B2B)
East of England > Hertfordshire

The table below provides summary statistics and salary benchmarking for jobs advertised in Hertfordshire requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 57 97 56
Rank change year-on-year +40 -41 +24
Permanent jobs citing B2B 33 2 16
As % of all permanent jobs in Hertfordshire 1.96% 0.17% 1.97%
As % of the Processes & Methodologies category 2.86% 0.18% 2.28%
Number of salaries quoted 25 2 6
10th Percentile £25,250 - -
25th Percentile £40,000 £56,250 £41,250
Median annual salary (50th Percentile) £45,000 £57,500 £42,500
Median % change year-on-year -21.74% +35.29% +13.33%
75th Percentile £63,750 £58,750 £43,750
90th Percentile £75,750 - £44,375
East of England median annual salary £47,500 £57,500 £42,500
% change year-on-year -17.39% +35.29% -29.17%

All Process & Methodology Skills
Hertfordshire

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Hertfordshire.

Permanent vacancies with a requirement for process or methodology skills 1,152 1,095 703
As % of all permanent jobs advertised in Hertfordshire 68.33% 91.56% 86.47%
Number of salaries quoted 651 440 542
10th Percentile £28,500 £34,625 £31,250
25th Percentile £37,500 £45,000 £42,500
Median annual salary (50th Percentile) £52,500 £57,500 £56,500
Median % change year-on-year -8.70% +1.77% +2.73%
75th Percentile £66,125 £75,000 £67,500
90th Percentile £80,000 £88,825 £77,500
East of England median annual salary £50,000 £55,000 £55,000
% change year-on-year -9.09% - -

B2B
Job Vacancy Trend in Hertfordshire

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in Hertfordshire.

B2B job vacancy trend in Hertfordshire

B2B
Salary Trend in Hertfordshire

Salary distribution trend for jobs in Hertfordshire citing B2B.

Salary distribution trend for jobs in Hertfordshire citing B2B

B2B
Salary Histogram in Hertfordshire

Salary distribution for jobs citing B2B in Hertfordshire over the 6 months to 13 January 2026.

Salary histogram for B2B in Hertfordshire

B2B
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the Hertfordshire region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Watford - 4 £70,000 - 24
Stevenage - 4 £34,500 - 11
Hemel Hempstead - 2 £45,000 - 26
B2B
East of England

B2B
Co-Occurring Skills & Capabilities in Hertfordshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 6 (18.18%) Microsoft Office
Cloud Services
1 3 (9.09%) SaaS
Development Applications
1 4 (12.12%) JIRA
General
1 19 (57.58%) Social Skills
2 18 (54.55%) Marketing
3 7 (21.21%) Electronics
4 4 (12.12%) Presentation Skills
5 3 (9.09%) Finance
6 2 (6.06%) Telecoms
7 1 (3.03%) Inclusion and Diversity
7 1 (3.03%) Retail
Job Titles
1 11 (33.33%) Sales Representative
2 9 (27.27%) Sales Executive
3 7 (21.21%) Telesales Representative
4 4 (12.12%) Business Sales Executive
4 4 (12.12%) New Business Sales Executive
4 4 (12.12%) Sales Manager
4 4 (12.12%) Solutions Sales Executive
5 3 (9.09%) Head of Sales
6 2 (6.06%) Lead
7 1 (3.03%) Account Manager
7 1 (3.03%) Business Manager
7 1 (3.03%) Senior
7 1 (3.03%) Senior Data Warehouse Specialist
7 1 (3.03%) Technical Account Manager
7 1 (3.03%) Technical Manager
Miscellaneous
1 11 (33.33%) Self-Motivation
2 4 (12.12%) Onboarding
3 1 (3.03%) Driving Licence
Processes & Methodologies
1 25 (75.76%) B2B Sales
2 17 (51.52%) CRM
3 16 (48.48%) Cybersecurity
3 16 (48.48%) Decision-Making
4 9 (27.27%) Telesales
5 7 (21.21%) Lead Generation
5 7 (21.21%) Market Research
5 7 (21.21%) Value Proposition
6 6 (18.18%) User Experience
7 5 (15.15%) Analytics
7 5 (15.15%) Business Development
7 5 (15.15%) GTM Strategy
7 5 (15.15%) Workflow
8 4 (12.12%) Business Strategy
8 4 (12.12%) Contract Negotiation
8 4 (12.12%) Product Strategy
8 4 (12.12%) Service Management
8 4 (12.12%) SIAM
8 4 (12.12%) Thought Leadership
8 4 (12.12%) Use Case
Vendors
1 7 (21.21%) Dell
2 6 (18.18%) HubSpot
2 6 (18.18%) Microsoft
3 4 (12.12%) BMC
3 4 (12.12%) Salesforce
3 4 (12.12%) ServiceNow