Marketing Strategy Jobs in the North West

Marketing Strategy
England > North West

The table below provides summary statistics for permanent job vacancies advertised in the North West requiring Marketing Strategy skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Marketing Strategy over the 6 months leading up to 23 May 2025, comparing them to the same period in the previous two years.

6 months to
23 May 2025
Same period 2024 Same period 2023
Rank 273 282 296
Rank change year-on-year +9 +14 +24
Permanent jobs citing Marketing Strategy 17 8 2
As % of all permanent jobs advertised in the North West 0.22% 0.080% 0.026%
As % of the Processes & Methodologies category 0.23% 0.097% 0.027%
Number of salaries quoted 6 7 1
10th Percentile - £21,300 -
25th Percentile £31,500 £30,250 £47,447
Median annual salary (50th Percentile) £36,500 £45,000 £50,238
Median % change year-on-year -18.89% -10.43% +5.76%
75th Percentile £40,000 £47,500 £53,029
90th Percentile £41,875 - -
England median annual salary £45,000 £48,750 £50,000
% change year-on-year -7.69% -2.50% -13.04%

All Process and Methodology Skills
North West

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 7,473 8,217 7,369
As % of all permanent jobs advertised in the North West 95.96% 82.22% 95.47%
Number of salaries quoted 3,785 6,230 3,866
10th Percentile £25,750 £27,500 £31,250
25th Percentile £40,000 £37,500 £41,250
Median annual salary (50th Percentile) £50,055 £50,000 £55,000
Median % change year-on-year +0.11% -9.09% +4.76%
75th Percentile £61,000 £65,000 £70,000
90th Percentile £77,500 £80,000 £81,375
England median annual salary £57,500 £55,000 £62,500
% change year-on-year +4.55% -12.00% +4.17%

Marketing Strategy
Job Vacancy Trend in the North West

Job postings citing Marketing Strategy as a proportion of all IT jobs advertised in the North West.

Job vacancy trend for Marketing Strategy in the North West

Marketing Strategy
Salary Trend in the North West

3-month moving average salary quoted in jobs citing Marketing Strategy in the North West.

Salary trend for Marketing Strategy in the North West

Marketing Strategy
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the North West region over the 6 months to 23 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +66 11 £33,000 -26.67% 98
Cumbria - 3 - -
Lancashire - 2 £40,000 - 25
Merseyside - 1 - - 19
Marketing Strategy
England

Marketing Strategy
Co-occurring Skills and Capabilities in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (17.65%) CMS
1 3 (17.65%) WordPress
Applications
1 3 (17.65%) Microsoft Excel
Business Applications
1 2 (11.76%) Dynamics CRM
Cloud Services
1 6 (35.29%) Google Analytics
2 5 (29.41%) SaaS
3 3 (17.65%) Facebook Ads
3 3 (17.65%) Google Ads
3 3 (17.65%) Google Data Studio
4 2 (11.76%) Azure
4 2 (11.76%) Dynamics 365
5 1 (5.88%) AppsFlyer
5 1 (5.88%) Azure Functions
5 1 (5.88%) Azure Logic Apps
5 1 (5.88%) Azure Machine Learning
5 1 (5.88%) Power Platform
5 1 (5.88%) Serverless
Communications & Networking
1 1 (5.88%) Internet
Database & Business Intelligence
1 1 (5.88%) Looker
1 1 (5.88%) Power BI
1 1 (5.88%) Tableau
General
1 17 (100.00%) Marketing
2 7 (41.18%) Retail
2 7 (41.18%) Social Skills
3 6 (35.29%) Analytical Skills
4 5 (29.41%) Brand Awareness
5 4 (23.53%) Advertising
5 4 (23.53%) Finance
6 3 (17.65%) Health Technology
6 3 (17.65%) Pharmaceutical
7 2 (11.76%) Organisational Skills
8 1 (5.88%) Inclusion and Diversity
8 1 (5.88%) Presentation Skills
Job Titles
1 3 (17.65%) E-Commerce Manager
1 3 (17.65%) Marketing Executive
1 3 (17.65%) Marketing Manager
2 2 (11.76%) Data Scientist
3 1 (5.88%) Applications Manager
3 1 (5.88%) Paid Search Executive
3 1 (5.88%) PPC Executive
Miscellaneous
1 8 (47.06%) Social Media
2 3 (17.65%) FMCG
3 2 (11.76%) Blog
4 1 (5.88%) Algorithms
4 1 (5.88%) Analytical Mindset
4 1 (5.88%) Mobile App
4 1 (5.88%) New Media
4 1 (5.88%) Onboarding
Processes & Methodologies
1 14 (82.35%) Analytics
2 10 (58.82%) SEO
3 9 (52.94%) Pay per click
4 8 (47.06%) B2B
4 8 (47.06%) Digital Marketing
5 6 (35.29%) B2B Marketing
5 6 (35.29%) CRM
5 6 (35.29%) E-Commerce
5 6 (35.29%) User Experience
6 5 (29.41%) Content Marketing
6 5 (29.41%) Customer Engagement
6 5 (29.41%) Email Marketing
6 5 (29.41%) Marketing Automation
6 5 (29.41%) Paid Search
7 4 (23.53%) A/B Testing
7 4 (23.53%) Customer Experience
7 4 (23.53%) Data-Driven Decision Making
7 4 (23.53%) Decision-Making
7 4 (23.53%) Performance Metrics
8 3 (17.65%) Customer Retention
Programming Languages
1 3 (17.65%) Python
2 2 (11.76%) SQL
Qualifications
1 3 (17.65%) Degree
Quality Assurance & Compliance
1 4 (23.53%) GDPR
2 3 (17.65%) PCI DSS
3 1 (5.88%) California Consumer Privacy Act
Vendors
1 9 (52.94%) Google
2 5 (29.41%) Microsoft
3 3 (17.65%) Facebook