Period
to 17 January 2018

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Marketing Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Strategy over the 6 months to 17 January 2018 with a comparison to the same period in the previous 2 years.

Marketing Strategy
UK > England
6 months to
17 Jan 2018
Same period 2017 Same period 2016
Rank 808 781 867
Rank change year-on-year -27 +86 -108
Permanent jobs citing Marketing Strategy 350 384 391
As % of all permanent IT jobs advertised in England 0.22% 0.23% 0.20%
As % of the Processes & Methodologies category 0.24% 0.26% 0.23%
Number of salaries quoted 269 266 334
England median annual salary £38,250 £45,000 £42,500
Median salary % change year-on-year -15.00% +5.88% -5.56%
10th Percentile £26,000 £28,750 £22,000
90th Percentile £77,500 £77,500 £84,250
UK median annual salary £39,500 £45,000 £42,500
% change year-on-year -12.22% +5.88% -5.56%

Marketing Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 145,741 150,348 171,712
As % of all permanent IT jobs advertised in England 89.87% 89.53% 88.87%
Number of salaries quoted 117,883 125,250 143,807
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £29,000 £28,500 £27,752
90th Percentile £81,250 £80,000 £77,500
UK median annual salary £50,000 £48,786 £47,500
% change year-on-year +2.49% +2.71% +5.56%

Marketing Strategy
Job Vacancy Trend in England

Job postings citing Marketing Strategy as a percentage of all IT jobs advertised in England.

Job vacancy trend for Marketing Strategy in England

Marketing Strategy
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Strategy in England.

Salary trend for Marketing Strategy in England

Marketing Strategy
Salary Histogram in England

The salary distribution of IT jobs citing Marketing Strategy in England over the 6 months to 17 January 2018.

Salary histogram for Marketing Strategy in England

Marketing Strategy
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the England region over the 6 months to 17 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -18 163 £47,500 -13.64% 41
North of England +23 58 £29,500 -15.71% 15
South East -14 54 £40,000 -23.81% 11
Midlands +37 45 £32,500 -27.78% 6
West Midlands +32 31 £27,500 -24.14% 5
Yorkshire +34 29 £30,000 -20.00% 5
North West +2 29 £27,750 -7.50% 6
East of England +18 22 £31,500 -8.70% 1
East Midlands +21 14 £42,500 -5.56% 1
South West +15 8 £45,000 -23.40% 2
Marketing Strategy
UK

For the 6 months to 17 January 2018, IT jobs citing Marketing Strategy also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Marketing Strategy.

1 350 (100.00%) Marketing
2 152 (43.43%) Digital Marketing
3 126 (36.00%) Social Media
4 122 (34.86%) Analytics
5 118 (33.71%) SEO
6 110 (31.43%) Google
7 94 (26.86%) Pay per click
8 76 (21.71%) Agile Software Development
9 72 (20.57%) Analytical Skills
10 70 (20.00%) Advertising
11 67 (19.14%) Project Management
12 59 (16.86%) CRM
13 58 (16.57%) B2B
13 58 (16.57%) Google Analytics
14 57 (16.29%) HTML
15 52 (14.86%) E-Commerce
15 52 (14.86%) Finance
16 51 (14.57%) Retail
17 50 (14.29%) Email Marketing
18 49 (14.00%) CSS
18 49 (14.00%) AdWords
19 48 (13.71%) Degree
20 46 (13.14%) Twitter
21 45 (12.86%) User Experience
22 39 (11.14%) JavaScript
23 37 (10.57%) SQL
24 36 (10.29%) Microsoft Excel
25 33 (9.43%) Blog
26 32 (9.14%) Adobe
26 32 (9.14%) Collaborative Working

Marketing Strategy
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (7.14%) CMS
2 19 (5.43%) WordPress
3 12 (3.43%) SAS
4 4 (1.14%) Apache Spark
5 2 (0.57%) Apache
5 2 (0.57%) IIS
5 2 (0.57%) Umbraco
6 1 (0.29%) Drupal
6 1 (0.29%) Elasticsearch
6 1 (0.29%) Joomla!
6 1 (0.29%) SharePoint
6 1 (0.29%) SharePoint Server
6 1 (0.29%) Sitecore CMS
Applications
1 36 (10.29%) Microsoft Excel
2 27 (7.71%) Photoshop
3 17 (4.86%) Adobe Illustrator
3 17 (4.86%) Microsoft Office
4 11 (3.14%) Microsoft PowerPoint
5 4 (1.14%) Adobe Creative Suite
6 2 (0.57%) InDesign
7 1 (0.29%) Adobe After Effects
7 1 (0.29%) Adobe Premiere
7 1 (0.29%) Final Cut Pro
7 1 (0.29%) SPSS
Business Applications
1 13 (3.71%) Eloqua
2 11 (3.14%) Magento
3 9 (2.57%) Payment Gateway
4 3 (0.86%) Dynamics CRM
4 3 (0.86%) Social Studio
5 2 (0.57%) Adobe Campaign
5 2 (0.57%) WebTrends
6 1 (0.29%) Salesforce.com CRM
Cloud Services
1 58 (16.57%) Google Analytics
2 49 (14.00%) AdWords
3 23 (6.57%) SaaS
4 11 (3.14%) MailChimp
5 5 (1.43%) Adobe Creative Cloud
6 4 (1.14%) Google Tag Manager
6 4 (1.14%) Office 365
6 4 (1.14%) Silverpop
7 2 (0.57%) GoToWebinar
7 2 (0.57%) PaaS
8 1 (0.29%) Adobe Analytics
8 1 (0.29%) Amazon AWS
8 1 (0.29%) Asana
8 1 (0.29%) G Suite
8 1 (0.29%) Google Cloud Platform
8 1 (0.29%) Microsoft Azure
Communications & Networking
1 10 (2.86%) Internet
2 4 (1.14%) Broadband
2 4 (1.14%) HTTP
2 4 (1.14%) SAN
3 3 (0.86%) SMS
4 2 (0.57%) Intranet
5 1 (0.29%) DNS
5 1 (0.29%) DOCSIS
5 1 (0.29%) DVB
5 1 (0.29%) HbbTV
5 1 (0.29%) Skype
Database & Business Intelligence
1 15 (4.29%) NoSQL
2 13 (3.71%) Big Data
2 13 (3.71%) MongoDB
3 7 (2.00%) MySQL
4 5 (1.43%) Data Mining
5 3 (0.86%) Blockchain
5 3 (0.86%) Hadoop
5 3 (0.86%) Relational Database
5 3 (0.86%) SQL Server
5 3 (0.86%) Text Mining
6 2 (0.57%) Endeca
6 2 (0.57%) MS Access
6 2 (0.57%) Power BI
7 1 (0.29%) Redis
Development Applications
1 10 (2.86%) Balsamiq Mockups
2 9 (2.57%) Git (software)
3 4 (1.14%) Jasmine
3 4 (1.14%) Mocha
4 2 (0.57%) Dreamweaver
4 2 (0.57%) Visual Studio
5 1 (0.29%) GitLab
5 1 (0.29%) Grunt
5 1 (0.29%) gulp
5 1 (0.29%) Jenkins
5 1 (0.29%) JIRA
5 1 (0.29%) SQL Server Management Studio (SSMS)
5 1 (0.29%) Vagrant
5 1 (0.29%) webpack
General
1 350 (100.00%) Marketing
2 70 (20.00%) Advertising
3 52 (14.86%) Finance
4 51 (14.57%) Retail
5 25 (7.14%) Banking
6 18 (5.14%) Brand Awareness
7 14 (4.00%) Telecoms
8 11 (3.14%) Automotive
9 10 (2.86%) Corporate Banking
9 10 (2.86%) Electronics
9 10 (2.86%) Private Banking
10 5 (1.43%) Legal
11 4 (1.14%) Arabic Language
11 4 (1.14%) Back Office
11 4 (1.14%) French Language
11 4 (1.14%) Japanese Language
11 4 (1.14%) Mandarin Language
11 4 (1.14%) Publishing
11 4 (1.14%) Spanish Language
12 3 (0.86%) Manufacturing
Job Titles
1 95 (27.14%) Marketing Manager
2 45 (12.86%) Digital Marketing Manager
3 35 (10.00%) Developer
4 28 (8.00%) Marketing Executive
5 27 (7.71%) Digital Executive
6 25 (7.14%) Analyst
7 23 (6.57%) Project Manager
8 21 (6.00%) Digital Marketing Executive
9 17 (4.86%) Digital Project Manager
10 16 (4.57%) Angular Developer
10 16 (4.57%) Marketing Specialist
11 14 (4.00%) SEO Manager
12 13 (3.71%) PPC Manager
13 12 (3.43%) Campaign Manager
13 12 (3.43%) E-Commerce Manager
13 12 (3.43%) Head of Marketing
13 12 (3.43%) JavaScript Developer
14 10 (2.86%) Marketing Director
15 9 (2.57%) Head of Digital
15 9 (2.57%) SEO Specialist
Libraries, Frameworks & Software Standards
1 57 (16.29%) HTML
2 49 (14.00%) CSS
3 24 (6.86%) AngularJS
4 22 (6.29%) HTML5
5 10 (2.86%) Ajax
5 10 (2.86%) CSS3
6 9 (2.57%) Node.js
7 8 (2.29%) JSON
7 8 (2.29%) REST
8 6 (1.71%) React
8 6 (1.71%) XML
9 5 (1.43%) Sass
10 4 (1.14%) .NET
10 4 (1.14%) Express
10 4 (1.14%) RESTful
10 4 (1.14%) SOAP
10 4 (1.14%) Twitter Bootstrap
11 3 (0.86%) Angular 2
11 3 (0.86%) Mason
11 3 (0.86%) Natural Language Processing
Miscellaneous
1 126 (36.00%) Social Media
2 72 (20.57%) Analytical Skills
3 45 (12.86%) User Experience
4 33 (9.43%) Blog
5 21 (6.00%) Tandem
6 14 (4.00%) Mobile App
7 11 (3.14%) Algorithms
8 10 (2.86%) Online Banking
9 6 (1.71%) Digital Media
9 6 (1.71%) Marketing Technology
10 5 (1.43%) Analytical Mindset
10 5 (1.43%) Fintech
10 5 (1.43%) FMCG
10 5 (1.43%) Graphic Design
11 4 (1.14%) Greenfield Project
11 4 (1.14%) Management Information System
11 4 (1.14%) Social Network
12 3 (0.86%) Credit Risk
12 3 (0.86%) Enterprise Software
13 2 (0.57%) Video Editing
Operating Systems
1 8 (2.29%) Windows
2 5 (1.43%) Apple iOS
3 4 (1.14%) Android
3 4 (1.14%) Windows Server
4 3 (0.86%) Windows 10
5 2 (0.57%) Linux
6 1 (0.29%) Unix
Processes & Methodologies
1 152 (43.43%) Digital Marketing
2 122 (34.86%) Analytics
3 118 (33.71%) SEO
4 94 (26.86%) Pay per click
5 76 (21.71%) Agile Software Development
6 67 (19.14%) Project Management
7 59 (16.86%) CRM
8 58 (16.57%) B2B
9 52 (14.86%) E-Commerce
10 50 (14.29%) Email Marketing
11 32 (9.14%) Collaborative Working
12 31 (8.86%) Lead Generation
12 31 (8.86%) Marketing Automation
13 28 (8.00%) Content Marketing
13 28 (8.00%) Online Marketing
14 27 (7.71%) Copywriting
14 27 (7.71%) Innovative Thinking
15 26 (7.43%) Integrated Marketing
15 26 (7.43%) Scrum
16 23 (6.57%) Web Analytics
Programming Languages
1 39 (11.14%) JavaScript
2 37 (10.57%) SQL
3 11 (3.14%) R
4 10 (2.86%) Java
5 7 (2.00%) C#
5 7 (2.00%) PHP
6 6 (1.71%) Scala
7 5 (1.43%) ES6
7 5 (1.43%) Python
8 4 (1.14%) C
9 3 (0.86%) XAML
10 2 (0.57%) XPath
11 1 (0.29%) TypeScript
11 1 (0.29%) VBA
Qualifications
1 48 (13.71%) Degree
2 3 (0.86%) CIMA
3 2 (0.57%) Numerate Degree
Quality Assurance & Compliance
1 5 (1.43%) QA
2 2 (0.57%) GDPR
System Software
1 2 (0.57%) Docker
2 1 (0.29%) Virtual Machines
Systems Management
1 1 (0.29%) Kubernetes
Vendors
1 110 (31.43%) Google
2 46 (13.14%) Twitter
3 32 (9.14%) Adobe
4 22 (6.29%) Salesforce.com
5 19 (5.43%) Facebook
5 19 (5.43%) Marketo
6 14 (4.00%) Microsoft
7 9 (2.57%) Pardot
7 9 (2.57%) Rackspace
8 6 (1.71%) HubSpot
9 5 (1.43%) Capita
9 5 (1.43%) DoubleClick
10 4 (1.14%) Apple
10 4 (1.14%) Cisco
10 4 (1.14%) Dell
10 4 (1.14%) EMC
10 4 (1.14%) F5
10 4 (1.14%) Hitwise
10 4 (1.14%) NetApp
10 4 (1.14%) VMware