Period
to 20 September 2019

The following table provides summary statistics for permanent job vacancies with a requirement for Personalization skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Personalization over the 6 months to 20 September 2019 with a comparison to the same period in the previous 2 years.

Personalization
UK
6 months to
20 Sep 2019
Same period 2018 Same period 2017
Rank 806 883 885
Rank change year-on-year +77 +2 +25
Permanent jobs citing Personalization 282 289 328
As % of all permanent IT jobs advertised in the UK 0.20% 0.17% 0.19%
As % of the Processes & Methodologies category 0.22% 0.19% 0.20%
Number of salaries quoted 196 197 203
UK median annual salary £60,000 £55,000 £51,000
Median salary % change year-on-year +9.09% +7.84% -7.27%
10th Percentile £30,500 £30,000 £29,750
90th Percentile £82,500 £87,500 £85,000
UK excluding London median annual salary £52,500 £50,000 £45,000
% change year-on-year +5.00% +11.11% -2.17%

Personalization is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 130,114 153,487 163,291
As % of all permanent IT jobs advertised in the UK 92.10% 91.77% 92.30%
Number of salaries quoted 102,113 122,215 128,962
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +4.17%
10th Percentile £30,000 £29,000 £28,000
90th Percentile £86,250 £82,500 £80,000
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Personalization
Job Vacancy Trend

Job postings citing Personalization as a percentage of all IT jobs advertised.

Job vacancy trend for Personalization in the UK

Personalization
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Personalization.

Salary trend for Personalization in the UK

Personalization
Salary Histogram

The salary distribution of IT jobs citing Personalization over the 6 months to 20 September 2019.

Salary histogram for Personalization in the UK

Personalization
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Personalization within the UK over the 6 months to 20 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +100 277 £60,000 - 34
UK excluding London +26 142 £52,500 +5.00% 19
London +93 137 £62,500 - 17
South East +15 47 £62,500 -7.41% 4
North of England +21 45 £37,500 -21.05% 9
North West +40 40 £37,500 -9.09% 5
East of England +81 18 £72,500 +20.83% 1
South West +27 18 £28,250 - 3
Midlands +27 12 £45,000 -18.18%
West Midlands +7 8 £45,000 -18.18%
Yorkshire -17 5 £55,000 +15.79% 4
East Midlands +33 4 £45,000 +20.00%
Scotland +15 1 - -
Wales +2 1 - -

For the 6 months to 20 September 2019, IT jobs citing Personalization also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Personalization.

1 98 (34.75%) Agile Software Development
1 98 (34.75%) Marketing
2 90 (31.91%) Analytics
3 89 (31.56%) User Experience
4 81 (28.72%) SQL
4 81 (28.72%) Finance
5 76 (26.95%) E-Commerce
6 62 (21.99%) Business Intelligence
7 60 (21.28%) Machine Learning
8 55 (19.50%) HTML
9 52 (18.44%) Computer Science
10 50 (17.73%) Retail
10 50 (17.73%) CSS
11 49 (17.38%) JavaScript
12 47 (16.67%) Analytical Skills
13 46 (16.31%) CRM
14 42 (14.89%) Oracle
15 41 (14.54%) Java
16 40 (14.18%) Python
16 40 (14.18%) Workflow
17 37 (13.12%) Data Modelling
18 36 (12.77%) Data Science
19 35 (12.41%) A/B Testing
20 34 (12.06%) SDLC
21 33 (11.70%) Oracle Database
21 33 (11.70%) SOA
22 32 (11.35%) ERP
22 32 (11.35%) PL/SQL
22 32 (11.35%) Oracle Forms
22 32 (11.35%) Oracle Reports

Personalization
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (11.35%) Oracle SOA Suite
1 32 (11.35%) Oracle Workflow
2 26 (9.22%) CMS
3 14 (4.96%) Apache Spark
4 11 (3.90%) Adobe Experience Manager
5 7 (2.48%) Apache Pig
6 3 (1.06%) Skype for Business
7 2 (0.71%) Apache Solr
7 2 (0.71%) Jetty
7 2 (0.71%) SharePoint
7 2 (0.71%) Tomcat
8 1 (0.35%) Magnolia
8 1 (0.35%) MS Exchange
8 1 (0.35%) WordPress
Applications
1 4 (1.42%) UserZoom
2 3 (1.06%) Microsoft Office
3 1 (0.35%) Adobe Creative Suite
3 1 (0.35%) Adobe Illustrator
3 1 (0.35%) Adobe XD
3 1 (0.35%) Chatbot
3 1 (0.35%) InVision
3 1 (0.35%) Microsoft Excel
3 1 (0.35%) Photoshop
3 1 (0.35%) Sketch
Business Applications
1 32 (11.35%) Oracle EBS
2 30 (10.64%) Oracle EBS R12
3 21 (7.45%) Oracle Applications
4 20 (7.09%) Oracle ERP
5 17 (6.03%) Oracle BPM
6 1 (0.35%) Adobe Campaign
6 1 (0.35%) Oracle General Ledger
6 1 (0.35%) Oracle Payables
6 1 (0.35%) Oracle Procure-to-Pay
6 1 (0.35%) Oracle Receivables
6 1 (0.35%) Unica
Cloud Services
1 31 (10.99%) AWS
2 29 (10.28%) Google Analytics
3 19 (6.74%) Azure
4 16 (5.67%) Salesforce Sales Cloud
5 11 (3.90%) GCP
6 8 (2.84%) Amazon EMR
6 8 (2.84%) Amazon Kinesis
6 8 (2.84%) SaaS
7 7 (2.48%) Adobe Analytics
7 7 (2.48%) Amazon ECS
7 7 (2.48%) Amazon EKS
8 6 (2.13%) Google Tag Manager
8 6 (2.13%) IaaS
9 5 (1.77%) GitHub
9 5 (1.77%) Office 365
9 5 (1.77%) Power Platform
10 4 (1.42%) Azure Active Directory
10 4 (1.42%) PaaS
11 3 (1.06%) OneDrive
11 3 (1.06%) Responsys
Communications & Networking
1 7 (2.48%) HTTP
2 4 (1.42%) Unified Communications
3 3 (1.06%) Skype
4 2 (0.71%) Internet
4 2 (0.71%) NetScaler
5 1 (0.35%) DNS
5 1 (0.35%) MPLS
5 1 (0.35%) Reverse Proxy
5 1 (0.35%) TCP/IP
5 1 (0.35%) VLAN
5 1 (0.35%) WAN
Database & Business Intelligence
1 33 (11.70%) Oracle Database
2 32 (11.35%) Oracle BI Publisher
2 32 (11.35%) Oracle Reports
3 25 (8.87%) Big Data
4 24 (8.51%) Oracle ODI
4 24 (8.51%) SQL Server
5 22 (7.80%) Oracle BI EE
5 22 (7.80%) Oracle Discoverer
6 13 (4.61%) Hadoop
7 11 (3.90%) Data Mining
8 10 (3.55%) MongoDB
9 9 (3.19%) Amazon Redshift
9 9 (3.19%) Data Warehouse
10 8 (2.84%) HBase
10 8 (2.84%) Sqoop
11 7 (2.48%) Apache Hive
12 5 (1.77%) Power BI
12 5 (1.77%) SQL Server 2008
12 5 (1.77%) SQL Server Analysis Services
12 5 (1.77%) SQL Server Integration Services
Development Applications
1 32 (11.35%) Oracle Forms
2 7 (2.48%) MSI
3 5 (1.77%) Toad
4 3 (1.06%) Git (software)
4 3 (1.06%) JIRA
5 2 (0.71%) GoCD
5 2 (0.71%) InstallShield
5 2 (0.71%) JUnit
5 2 (0.71%) Maven
5 2 (0.71%) Mockito
5 2 (0.71%) Oracle APEX
6 1 (0.35%) Eclipse
6 1 (0.35%) IntelliJ
6 1 (0.35%) Jasmine
6 1 (0.35%) Jenkins
6 1 (0.35%) Protractor
6 1 (0.35%) Subversion
6 1 (0.35%) Team Foundation Server
6 1 (0.35%) webpack
General
1 98 (34.75%) Marketing
2 81 (28.72%) Finance
3 50 (17.73%) Retail
4 14 (4.96%) Law
5 13 (4.61%) Manufacturing
6 12 (4.26%) Advertising
7 10 (3.55%) Games
8 7 (2.48%) Banking
8 7 (2.48%) Electronics
9 5 (1.77%) Financial Institution
9 5 (1.77%) Publishing
10 2 (0.71%) Back Office
10 2 (0.71%) Brand Awareness
11 1 (0.35%) French Language
11 1 (0.35%) General Ledger
11 1 (0.35%) Public Sector
11 1 (0.35%) Social Science
11 1 (0.35%) Telecoms
Job Titles
1 62 (21.99%) Developer
2 28 (9.93%) Product Owner
3 26 (9.22%) Designer
4 25 (8.87%) UX Designer
5 23 (8.16%) Oracle Developer
6 19 (6.74%) Analyst
7 17 (6.03%) Consultant
8 15 (5.32%) Mobile Designer
8 15 (5.32%) Mobile UX Designer
9 14 (4.96%) Senior Product Owner
10 13 (4.61%) .NET Developer
11 10 (3.55%) Applications Developer
11 10 (3.55%) Desktop Engineer
11 10 (3.55%) Head of Engineering
11 10 (3.55%) Oracle Applications Developer
11 10 (3.55%) Senior Developer
11 10 (3.55%) Technical Consultant
12 9 (3.19%) Agile Delivery Lead
12 9 (3.19%) Senior Analyst
12 9 (3.19%) UX Developer
Libraries, Frameworks & Software Standards
1 55 (19.50%) HTML
2 50 (17.73%) CSS
3 25 (8.87%) .NET
4 21 (7.45%) Web Services
5 15 (5.32%) RESTful
6 13 (4.61%) JSON
6 13 (4.61%) Oracle Fusion
6 13 (4.61%) XML
7 12 (4.26%) React
7 12 (4.26%) TensorFlow
8 11 (3.90%) ASP.NET Web API
9 8 (2.84%) .NET Framework
9 8 (2.84%) Entity Framework
9 8 (2.84%) Kafka
10 7 (2.48%) .NET Core
10 7 (2.48%) Apache NiFi
10 7 (2.48%) Caffe
10 7 (2.48%) jQuery
10 7 (2.48%) Torch
11 6 (2.13%) Ajax
Miscellaneous
1 89 (31.56%) User Experience
2 47 (16.67%) Analytical Skills
3 30 (10.64%) Mobile App
4 22 (7.80%) Algorithms
5 18 (6.38%) Marketing Technology
6 12 (4.26%) Greenfield Project
7 10 (3.55%) Social Media
8 8 (2.84%) Credit Risk
9 5 (1.77%) iPad
9 5 (1.77%) Online Banking
10 4 (1.42%) Analytical Mindset
10 4 (1.42%) Taxonomies
11 3 (1.06%) Data Structures
11 3 (1.06%) Fat Client
11 3 (1.06%) Smartcard
11 3 (1.06%) Thin Client
12 2 (0.71%) Data Centre
12 2 (0.71%) LIMS
12 2 (0.71%) Management Information System
12 2 (0.71%) NHS
Operating Systems
1 31 (10.99%) Android
2 25 (8.87%) Apple iOS
3 24 (8.51%) Windows
4 19 (6.74%) Windows 10
5 15 (5.32%) Linux
5 15 (5.32%) Unix
6 4 (1.42%) Windows 7
6 4 (1.42%) Windows Server 2008
7 2 (0.71%) Windows Server
7 2 (0.71%) Windows Server 2012
Processes & Methodologies
1 98 (34.75%) Agile Software Development
2 90 (31.91%) Analytics
3 76 (26.95%) E-Commerce
4 62 (21.99%) Business Intelligence
5 60 (21.28%) Machine Learning
6 52 (18.44%) Computer Science
7 46 (16.31%) CRM
8 40 (14.18%) Workflow
9 37 (13.12%) Data Modelling
10 36 (12.77%) Data Science
11 35 (12.41%) A/B Testing
12 34 (12.06%) SDLC
13 33 (11.70%) SOA
14 32 (11.35%) ERP
14 32 (11.35%) User Stories
15 31 (10.99%) B2C
15 31 (10.99%) DevOps
16 30 (10.64%) Epics
17 28 (9.93%) Artificial Intelligence
18 27 (9.57%) Marketing Automation
Programming Languages
1 81 (28.72%) SQL
2 49 (17.38%) JavaScript
3 41 (14.54%) Java
4 40 (14.18%) Python
5 32 (11.35%) PL/SQL
6 21 (7.45%) Scala
7 15 (5.32%) R
8 14 (4.96%) C#
9 10 (3.55%) VB.NET
10 9 (3.19%) C++
11 8 (2.84%) PowerShell
12 7 (2.48%) C
12 7 (2.48%) Clojure
12 7 (2.48%) T-SQL
13 2 (0.71%) ES6
13 2 (0.71%) Java 8
13 2 (0.71%) TypeScript
13 2 (0.71%) VB
14 1 (0.35%) PHP
14 1 (0.35%) Shell Script
Qualifications
1 22 (7.80%) Degree
1 22 (7.80%) PhD
2 4 (1.42%) Postgraduate
2 4 (1.42%) Security Cleared
3 3 (1.06%) Computer Science Degree
4 2 (0.71%) Master's Degree
5 1 (0.35%) DBS Check
5 1 (0.35%) Numerate Degree
5 1 (0.35%) SC Cleared
Quality Assurance & Compliance
1 24 (8.51%) QA
2 2 (0.71%) GDPR
2 2 (0.71%) HL7
3 1 (0.35%) Data Quality
System Software
1 8 (2.84%) Active Directory
1 8 (2.84%) Microsoft App-V
2 7 (2.48%) Apache ZooKeeper
3 5 (1.77%) XenApp
3 5 (1.77%) XenDesktop
4 3 (1.06%) BitLocker
4 3 (1.06%) Virtual Desktop
5 2 (0.71%) Virtual Machines
5 2 (0.71%) VMware ESXi
6 1 (0.35%) Apache Flume
6 1 (0.35%) Docker
6 1 (0.35%) HDFS
6 1 (0.35%) VMware Infrastructure
Systems Management
1 8 (2.84%) Oozie
2 7 (2.48%) SCCM
3 3 (1.06%) AirWatch
3 3 (1.06%) Microsoft Intune
4 2 (0.71%) vCenter Server
Vendors
1 42 (14.89%) Oracle
2 32 (11.35%) Google
3 27 (9.57%) Salesforce.com
4 26 (9.22%) Salesforce Marketing Cloud
5 25 (8.87%) Adobe
6 24 (8.51%) Microsoft
7 20 (7.09%) Pardot
8 19 (6.74%) Tealium
9 12 (4.26%) Ivanti
10 10 (3.55%) Tableau
10 10 (3.55%) TIBCO
11 8 (2.84%) Citrix
12 7 (2.48%) Cloudera
13 5 (1.77%) Crimson Hexagon
14 4 (1.42%) Hotjar
15 3 (1.06%) Ensighten
15 3 (1.06%) Maxymiser
15 3 (1.06%) Spotify
15 3 (1.06%) VMware
16 2 (0.71%) Wyse