SEO Specialist Job Trends in the South East

Search Engine Optimisation Specialist (SEO Specialist)
England > South East

The median Search Engine Optimisation Specialist (SEO Specialist) salary in the South East is £33,750 per year, according to job vacancies posted during the 6 months leading to 12 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
12 Jan 2026
Same period 2025 Same period 2024
Rank 269 - -
Rank change year-on-year - - -
Permanent jobs requiring an SEO Specialist 6 0 0
As % of all permanent jobs in the South East 0.058% - -
As % of the Job Titles category 0.063% - -
Number of salaries quoted 4 0 0
10th Percentile - - -
25th Percentile £29,750 - -
Median annual salary (50th Percentile) £33,750 - -
75th Percentile £39,750 - -
90th Percentile £42,900 - -
England median annual salary £35,000 £36,000 £33,750
% change year-on-year -2.78% +6.67% +22.73%

All Permanent IT Job Roles
South East

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the South East. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the South East with a recognized job title 9,483 8,214 8,417
% of permanent jobs with a recognized job title 91.93% 91.15% 94.82%
Number of salaries quoted 5,907 4,331 6,052
10th Percentile £28,000 £32,750 £29,000
25th Percentile £35,000 £43,750 £38,000
Median annual salary (50th Percentile) £50,000 £56,509 £52,500
Median % change year-on-year -11.52% +7.64% -4.55%
75th Percentile £65,000 £72,500 £65,000
90th Percentile £80,000 £85,000 £80,000
England median annual salary £55,000 £60,000 £57,965
% change year-on-year -8.33% +3.51% -5.75%

SEO Specialist
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings featuring 'SEO Specialist' in the job title relative to all permanent IT jobs advertised in the South East.

SEO Specialist job vacancy trend in the South East

SEO Specialist
Salary Trend in the South East

Salary distribution trend for SEO Specialist job vacancies in the South East.

Salary distribution trend for SEO Specialist job vacancies in the South East

SEO Specialist
Salary Histogram in the South East

Salary distribution for jobs citing SEO Specialist in the South East over the 6 months to 12 January 2026.

Salary histogram for SEO Specialist in the South East

SEO Specialist
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Specialist within the South East region over the 6 months to 12 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Hampshire - 4 £31,500 -
Thames Valley - 1 - -
Buckinghamshire - 1 - -
East Sussex - 1 £45,000 -
SEO Specialist
England

SEO Specialist Skill Set
Top 30 Co-Occurring Skills & Capabilities in the South East

For the 6 months to 12 January 2026, SEO Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the South East region featuring SEO Specialist in the job title.

1 6 (100.00%) SEO
2 5 (83.33%) AI
2 5 (83.33%) Google
2 5 (83.33%) HTML
2 5 (83.33%) Screaming Frog
3 4 (66.67%) CMS
3 4 (66.67%) Content Strategy
3 4 (66.67%) User Experience
3 4 (66.67%) WordPress
4 3 (50.00%) Analytics
4 3 (50.00%) Competitor Analysis
4 3 (50.00%) Decision-Making
4 3 (50.00%) Digital Marketing
4 3 (50.00%) Drupal
4 3 (50.00%) Google Ads
4 3 (50.00%) Google Analytics
4 3 (50.00%) Google Tag Manager
4 3 (50.00%) Hotjar
4 3 (50.00%) Joomla!
4 3 (50.00%) Looker
4 3 (50.00%) Shopify
4 3 (50.00%) Umbraco
4 3 (50.00%) UX Research
4 3 (50.00%) Visual Website Optimizer
5 2 (33.33%) Actionable Insight
5 2 (33.33%) Ahrefs
5 2 (33.33%) B2B
6 1 (16.67%) Actionable Recommendations
6 1 (16.67%) Content Development
6 1 (16.67%) Continuous Improvement

SEO Specialist Skill Set
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (66.67%) CMS
1 4 (66.67%) WordPress
2 3 (50.00%) Drupal
2 3 (50.00%) Joomla!
2 3 (50.00%) Umbraco
Business Applications
1 3 (50.00%) Shopify
Cloud Services
1 3 (50.00%) Google Ads
1 3 (50.00%) Google Analytics
1 3 (50.00%) Google Tag Manager
Database & Business Intelligence
1 3 (50.00%) Looker
2 1 (16.67%) Metadata
Development Applications
1 3 (50.00%) Visual Website Optimizer
General
1 6 (100.00%) Marketing
2 1 (16.67%) Analytical Skills
2 1 (16.67%) Manufacturing
2 1 (16.67%) Organisational Skills
2 1 (16.67%) Social Skills
Libraries, Frameworks & Software Standards
1 5 (83.33%) HTML
2 1 (16.67%) CSS
Miscellaneous
1 2 (33.33%) Algorithms
2 1 (16.67%) Analytical Mindset
2 1 (16.67%) Blog
Processes & Methodologies
1 6 (100.00%) SEO
2 5 (83.33%) AI
3 4 (66.67%) Content Strategy
3 4 (66.67%) User Experience
4 3 (50.00%) Analytics
4 3 (50.00%) Competitor Analysis
4 3 (50.00%) Decision-Making
4 3 (50.00%) Digital Marketing
4 3 (50.00%) UX Research
5 2 (33.33%) Actionable Insight
5 2 (33.33%) B2B
6 1 (16.67%) Content Development
6 1 (16.67%) Continuous Improvement
6 1 (16.67%) E-Commerce
6 1 (16.67%) Lead Generation
6 1 (16.67%) Performance Monitoring
6 1 (16.67%) Stakeholder Engagement
Programming Languages
1 1 (16.67%) JavaScript
Qualifications
1 1 (16.67%) Degree
Quality Assurance & Compliance
1 1 (16.67%) Actionable Recommendations
Vendors
1 5 (83.33%) Google
1 5 (83.33%) Screaming Frog
2 3 (50.00%) Hotjar
3 2 (33.33%) Ahrefs