Period
to 17 November 2017

The median annual salary for an SEO Specialist was £30,000 in advertised job vacancies in the South East during the 6 months to 17 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Search Engine Optimisation (SEO) Specialist
England > South East
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 545 585 651
Rank change year-on-year +40 +66 +8
Permanent jobs requiring an SEO Specialist 14 13 3
As % of all permanent IT jobs advertised in the South East 0.046% 0.037% 0.007%
As % of the Job Titles category 0.047% 0.038% 0.007%
Number of salaries quoted 14 13 3
South East median annual salary £30,000 £27,500 £23,500
Median salary % change year-on-year +9.09% +17.02% -25.40%
10th Percentile £21,475 £26,250 £21,350
90th Percentile £32,500 £31,750 £35,850
England median annual salary £30,000 £32,500 £32,500
% change year-on-year -7.69% - +54.76%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in the South East. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
South East
Permanent vacancies in the South East with a recognized job title 29566 34125 41527
% of permanent IT jobs with a recognized job title 96.61% 96.97% 96.89%
Number of salaries quoted 24692 28612 34601
South East median annual salary £45,000 £45,000 £44,000
Median salary % change year-on-year - +2.27% +3.53%
10th Percentile £26,250 £26,250 £25,500
90th Percentile £67,500 £67,500 £65,000
England median annual salary £50,000 £47,500 £46,000
% change year-on-year +5.26% +3.26% +2.22%

SEO Specialist
Job Vacancy Trend in the South East

Job postings that featured SEO Specialist in the job title as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for SEO Specialist in the South East

SEO Specialist
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO Specialist in the South East.

Salary trend for SEO Specialist in the South East

SEO Specialist
Salary Histogram in the South East

The salary distribution of IT jobs citing SEO Specialist in the South East over the 6 months to 17 November 2017.

Salary histogram for SEO Specialist in the South East

SEO Specialist
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Specialist within the South East region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hampshire - 9 £30,000 -
Surrey +5 4 £23,250 -22.50%
Thames Valley +38 1 £35,000 -17.65%
Oxfordshire +2 1 £35,000 -17.65%
SEO Specialist
England

SEO Specialist Skill Set
Top 21 Co-occurring IT Skills in the South East

For the 6 months to 17 November 2017, SEO Specialist job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region featuring SEO Specialist in the job title.

1 14 (100.00%) SEO
2 9 (64.29%) HTML
2 9 (64.29%) Google
2 9 (64.29%) Google Analytics
2 9 (64.29%) Analytics
3 8 (57.14%) WordPress
4 6 (42.86%) Marketing
5 4 (28.57%) Internet
5 4 (28.57%) Publishing
5 4 (28.57%) Digital Marketing
5 4 (28.57%) Competitor Analysis
6 3 (21.43%) Social Media
7 2 (14.29%) Web Development
8 1 (7.14%) Statistical Analysis
8 1 (7.14%) Tandem
8 1 (7.14%) Search Engine Marketing
8 1 (7.14%) Technical Analysis
8 1 (7.14%) Analytical Skills
8 1 (7.14%) AdWords
8 1 (7.14%) Lead Generation
8 1 (7.14%) Twitter

SEO Specialist Skill Set
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (57.14%) WordPress
Cloud Services
1 9 (64.29%) Google Analytics
2 1 (7.14%) AdWords
Communications & Networking
1 4 (28.57%) Internet
General
1 6 (42.86%) Marketing
2 4 (28.57%) Publishing
Libraries, Frameworks & Software Standards
1 9 (64.29%) HTML
Miscellaneous
1 3 (21.43%) Social Media
2 1 (7.14%) Analytical Skills
2 1 (7.14%) Tandem
Processes & Methodologies
1 14 (100.00%) SEO
2 9 (64.29%) Analytics
3 4 (28.57%) Competitor Analysis
3 4 (28.57%) Digital Marketing
4 2 (14.29%) Web Development
5 1 (7.14%) Lead Generation
5 1 (7.14%) Search Engine Marketing
5 1 (7.14%) Statistical Analysis
5 1 (7.14%) Technical Analysis
Vendors
1 9 (64.29%) Google
2 1 (7.14%) Twitter