Google Ads Job Trends in the South East

Google Ads (formerly AdWords)
England > South East

The table below provides summary statistics and salary benchmarking for jobs advertised in the South East requiring Google Ads skills. It covers permanent job vacancies from the 6 months leading up to 11 May 2026, with comparisons to the same periods in the previous two years.

6 months to
11 May 2026
Same period 2025 Same period 2024
Rank 280 247 376
Rank change year-on-year -33 +129 +6
Permanent jobs citing Google Ads 9 23 10
As % of all permanent jobs in the South East 0.063% 0.30% 0.061%
As % of the Cloud Services category 0.24% 1.08% 0.20%
Number of salaries quoted 9 8 6
10th Percentile £26,250 £25,663 £33,500
25th Percentile £29,999 £26,750 £35,125
Median annual salary (50th Percentile) £40,000 £31,500 £37,500
Median % change year-on-year +26.98% -16.00% -46.43%
75th Percentile £43,750 £33,750 £45,813
90th Percentile £50,350 £34,125 £51,875
England median annual salary £38,750 £33,000 £37,500
% change year-on-year +17.42% -12.00% -25.00%

All Cloud Computing Skills
South East

Google Ads falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the South East.

Permanent vacancies with a requirement for cloud computing skills 3,705 2,124 5,052
As % of all permanent jobs advertised in the South East 25.79% 27.49% 30.73%
Number of salaries quoted 2,214 1,367 4,019
10th Percentile £30,500 £29,750 £27,750
25th Percentile £41,250 £40,000 £36,875
Median annual salary (50th Percentile) £55,000 £55,000 £50,000
Median % change year-on-year - +10.00% -9.09%
75th Percentile £75,000 £72,500 £65,000
90th Percentile £90,000 £86,250 £80,000
England median annual salary £62,500 £62,000 £57,500
% change year-on-year +0.81% +7.83% -11.54%

Google Ads
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing Google Ads relative to all permanent IT jobs advertised in the South East.

Google Ads job vacancy trend in the South East

Google Ads
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing Google Ads.

Salary distribution trend for jobs in the South East citing Google Ads

Google Ads
Salary Histogram in the South East

Salary distribution for jobs citing Google Ads in the South East over the 6 months to 11 May 2026.

Salary histogram for Google Ads in the South East

Google Ads
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Ads within the South East region over the 6 months to 11 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Thames Valley +3 8 £40,000 - 3
Berkshire +7 7 £40,000 - 3
Buckinghamshire - 1 £48,500 -
Surrey - 1 £33,500 -
Google Ads
England

Google Ads
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (11.11%) SharePoint
Business Applications
1 1 (11.11%) SystmOne
Cloud Services
1 2 (22.22%) Meta Ads
2 1 (11.11%) Microsoft 365
2 1 (11.11%) Power Automate
2 1 (11.11%) Power Platform
2 1 (11.11%) PowerApps
2 1 (11.11%) SaaS
Database & Business Intelligence
1 1 (11.11%) Electronic Patient Records
1 1 (11.11%) Power BI
General
1 6 (66.67%) Marketing
2 5 (55.56%) Analytical Skills
3 3 (33.33%) Advertising
4 2 (22.22%) Mandarin Language
4 2 (22.22%) Telecoms
5 1 (11.11%) Digital Health
5 1 (11.11%) Health Technology
5 1 (11.11%) Pharmaceutical
Job Titles
1 3 (33.33%) Marketing Manager
2 2 (22.22%) Digital Marketing Specialist
2 2 (22.22%) Marketing Specialist
2 2 (22.22%) Performance Manager
3 1 (11.11%) Analyst
3 1 (11.11%) Business Analyst
3 1 (11.11%) Business Development Manager
3 1 (11.11%) Business Manager
3 1 (11.11%) Commercial Analyst
3 1 (11.11%) Commercial Business Analyst
3 1 (11.11%) Development Manager
3 1 (11.11%) Digital Analyst
3 1 (11.11%) Digital Business Analyst
3 1 (11.11%) Digital Marketing Manager
3 1 (11.11%) Implementation Specialist
3 1 (11.11%) PPC Manager
3 1 (11.11%) Strategy Manager
Miscellaneous
1 2 (22.22%) Smart Home
2 1 (11.11%) Digital Media
2 1 (11.11%) NHS
Processes & Methodologies
1 5 (55.56%) Digital Marketing
2 4 (44.44%) SEO
3 3 (33.33%) B2B
3 3 (33.33%) B2C
3 3 (33.33%) Customer Acquisition
3 3 (33.33%) E-Commerce
4 2 (22.22%) Actionable Insight
4 2 (22.22%) Affiliate Marketing
4 2 (22.22%) Affiliate Network
4 2 (22.22%) Continuous Improvement
4 2 (22.22%) CRM
4 2 (22.22%) Lead Generation
4 2 (22.22%) Performance Metrics
4 2 (22.22%) Project Management
4 2 (22.22%) Remarketing
4 2 (22.22%) Time Management
5 1 (11.11%) Conversion Rate Optimisation
5 1 (11.11%) Creative Problem-Solving
5 1 (11.11%) Marketing Automation
5 1 (11.11%) SDLC
Qualifications
1 2 (22.22%) Degree
2 1 (11.11%) PMI Certification
2 1 (11.11%) PMP
Vendors
1 7 (77.78%) Google
2 3 (33.33%) YouTube
3 1 (11.11%) Microsoft