Competitor Analysis Job Trends in the South East

Competitor Analysis
England > South East

The table below provides summary statistics and salary benchmarking for jobs advertised in the South East requiring Competitor Analysis skills. It covers permanent job vacancies from the 6 months leading up to 2 November 2025, with comparisons to the same periods in the previous two years.

6 months to
2 Nov 2025
Same period 2024 Same period 2023
Rank 242 303 269
Rank change year-on-year +61 -34 +165
Permanent jobs citing Competitor Analysis 35 15 6
As % of all permanent jobs in the South East 0.39% 0.13% 0.077%
As % of the Processes & Methodologies category 0.45% 0.16% 0.083%
Number of salaries quoted 26 4 6
10th Percentile £29,500 £44,000 £75,625
25th Percentile £29,563 £46,250 -
Median annual salary (50th Percentile) £33,000 £50,000 £90,000
Median % change year-on-year -34.00% -44.44% +80.00%
75th Percentile £63,750 £54,750 -
90th Percentile - £58,800 -
England median annual salary £34,000 £55,000 £80,000
% change year-on-year -38.18% -31.25% +45.45%

All Process and Methodology Skills
South East

Competitor Analysis falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the South East.

Permanent vacancies with a requirement for process or methodology skills 7,786 9,257 7,255
As % of all permanent jobs advertised in the South East 87.37% 81.49% 93.35%
Number of salaries quoted 4,430 4,837 5,044
10th Percentile £27,000 £32,900 £31,250
25th Percentile £32,750 £42,500 £41,000
Median annual salary (50th Percentile) £47,500 £55,000 £55,000
Median % change year-on-year -13.64% - -
75th Percentile £65,000 £70,000 £70,000
90th Percentile £80,000 £85,000 £82,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -

Competitor Analysis
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing Competitor Analysis relative to all permanent IT jobs advertised in the South East.

Competitor Analysis job vacancy trend in the South East

Competitor Analysis
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing Competitor Analysis.

Salary distribution trend for jobs in the South East citing Competitor Analysis

Competitor Analysis
Salary Histogram in the South East

Salary distribution for jobs citing Competitor Analysis in the South East over the 6 months to 2 November 2025.

Salary histogram for Competitor Analysis in the South East

Competitor Analysis
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Competitor Analysis within the South East region over the 6 months to 2 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Buckinghamshire +17 9 £62,500 -
Thames Valley +15 9 £62,500 - 6
Hampshire - 9 £33,000 - 2
Kent +16 6 £31,000 - 1
West Sussex - 4 £45,000 -
Surrey +14 3 £32,500 -35.00%
Middlesex - 3 - -
Competitor Analysis
England

Competitor Analysis
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (11.43%) CMS
2 3 (8.57%) Confluence
2 3 (8.57%) Drupal
2 3 (8.57%) Joomla!
2 3 (8.57%) Umbraco
2 3 (8.57%) WordPress
Applications
1 8 (22.86%) Microsoft Office
2 4 (11.43%) Microsoft Excel
Business Applications
1 7 (20.00%) Dynamics CRM
2 3 (8.57%) Shopify
Cloud Services
1 15 (42.86%) Google Analytics
2 4 (11.43%) Google Ads
2 4 (11.43%) Google Tag Manager
3 3 (8.57%) Adobe Analytics
3 3 (8.57%) Figma
4 2 (5.71%) Contentsquare
4 2 (5.71%) Power Platform
Communications & Networking
1 7 (20.00%) 5G
1 7 (20.00%) PSTN
Database & Business Intelligence
1 3 (8.57%) Looker
2 2 (5.71%) Power BI
Development Applications
1 3 (8.57%) JIRA
1 3 (8.57%) Visual Website Optimizer
General
1 26 (74.29%) Marketing
2 11 (31.43%) Social Skills
3 7 (20.00%) Analytical Skills
3 7 (20.00%) Billing
4 6 (17.14%) Organisational Skills
5 3 (8.57%) Banking
5 3 (8.57%) Finance
5 3 (8.57%) Influencing Skills
5 3 (8.57%) Presentation Skills
6 2 (5.71%) Advertising
6 2 (5.71%) Retail
Job Titles
1 8 (22.86%) SEO Manager
2 6 (17.14%) PPC Executive
3 5 (14.29%) Senior
3 5 (14.29%) SEO Specialist
4 3 (8.57%) Senior Manager
4 3 (8.57%) Senior Strategy Manager
4 3 (8.57%) SEO Executive
4 3 (8.57%) Strategy Manager
5 2 (5.71%) Digital Executive
6 1 (2.86%) Digital Marketing Assistant
6 1 (2.86%) Marketing Assistant
6 1 (2.86%) Product Owner
6 1 (2.86%) Senior Data Warehouse Specialist
6 1 (2.86%) Senior SEO Specialist
Libraries, Frameworks & Software Standards
1 3 (8.57%) HTML
Miscellaneous
1 2 (5.71%) Algorithms
1 2 (5.71%) Blog
2 1 (2.86%) Graphic Design
2 1 (2.86%) Product Ownership
Processes & Methodologies
1 26 (74.29%) Analytics
2 19 (54.29%) Digital Marketing
3 15 (42.86%) SEO
4 11 (31.43%) User Experience
5 10 (28.57%) Customer Experience
6 8 (22.86%) Content Strategy
6 8 (22.86%) E-Commerce
6 8 (22.86%) Paid Search
6 8 (22.86%) Product Management
6 8 (22.86%) Web Analytics
7 7 (20.00%) Active Listening
7 7 (20.00%) Business Enablement
7 7 (20.00%) Channel Management
7 7 (20.00%) CRM
7 7 (20.00%) Customer Service
7 7 (20.00%) Due Diligence
7 7 (20.00%) Pay per click
7 7 (20.00%) Technology Enablement
7 7 (20.00%) Value Proposition
8 6 (17.14%) Roadmaps
Programming Languages
1 1 (2.86%) SQR
Quality Assurance & Compliance
1 3 (8.57%) Accessibility
2 1 (2.86%) Actionable Recommendations
2 1 (2.86%) QA
Vendors
1 24 (68.57%) Google
2 13 (37.14%) Screaming Frog
3 10 (28.57%) Ahrefs
3 10 (28.57%) Microsoft
4 3 (8.57%) Adobe
4 3 (8.57%) Hotjar
4 3 (8.57%) Qualtrics
5 1 (2.86%) Facebook